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Posed by JACK PEARL Baron Munchausen
JANE FROMAN RUBINOFF CROSBY LOPEZ www.americanradiohistory.com EXQUISITE ILLUSTRATED EDITIONS Each ¡hroh rr ..;.on I r,lru-)
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toi.rF :1vrn..+. IrunT m, f1. 13 PAIN d www.americanradiohistory.com STAktS YO UR RADIO FAVORITES REVEA LED
ALL IN THIS ISSUE
Too Much Money Adam Kingsley 4
Backstage on Captain Henry's Show Boat Ogden Mayer 6
No Handicap Too Great Frances Bosworth 9
The Inside Story of Rubinoff and His Violins Edward R. Somonis 10
They Can't Fire Her! Hol Totten 12
A Glimpse of Myrt and Marge Iris Ann Carroll 13
Theres Too Much Advertising! Faith Baldwin 14
-But We Must Howe It Curtis Mitchell 15
Washington on the Air Blond Mulholland 16
Kate Smith's Palk lo Glory Peggy Wells 24
Revealing the Mystery Chef Cecil B. Sturges 28
Da You Know the Real Lopez? Peter Dixon 31
Let's Gossip About Your Favorites 31
The Fighting Father Caroline Somers Hoyt 36
RADIO STARS ALBUM
WI lord Robison 18 Thurston 2 1
Jeannie Long 19 John S. Young 2223 Tom Howard and George Shelton 20 Elizabeth Barthel'
And also: All Around the Dial. 26: Intimate Shots of Your Favorites, 38
Editors: Ernest V. Heyn end Curtis Mitchell
Associate Editor: K. Rowell flatten Art Editor: Abril Lamarque
NEXT MONTH Do you Imo., how many times Eddie Cantor has been dotrn for the count- and how many limes he hos come bock to greater success] Our story of the omasing life of Eddie Cantor dorts in the nest issue. Hove you seen our lornous infirnote and unposed pictures of the stars in their idle momenta This is on exclusive RADIO STARS feature. Don't miss our visit backstage to one of the biggest progrorns on the air-it's about Stoopnogle. Budd & Company, and they're full of surprises. And if you wonder obout fashion trends for spring and summer styles. just get e load of the clothes in Marilou Di: wardrobe. All in out next issue-dated May and on sale April first
www.americanradiohistory.com RADIO STARS TOO MUCH MONEY
By ADAM KINGSLEY
Believe it or not, even in these days of dull depression -there is such a thing as "too much money" -as Bing Crosby found out
THE gold that glitters at the rainbow's end doesn't "Where ?" asked Al. always bring the happiness that we seek. Many a "Just keep going." said Bing. man and woman. wooing fame, have found this to They didn't stop until they reached Hollywood. Still he typical American college boys, you see. Sometimes money brings heartbreak.. Sometimes ... but you know the things that happen to those to whom THES had to eat, and their only asset, besides the prosperity has come suddenly. dubious valve of their Ford, was their jazz hand act. It came suddenly to Bing Crosby. So suddenly that At a night club, they got a jolt- singing for their supper. all sorts of amazing things that n n foolish and The town still remembers then and their unmusical but vain happened to him. For a while it was like a mill- enthusiastic entertainment that ended only when both stone around his neck. The leeches who prey on pros- ßing and Al were too breathless to continue. perity fastened to hint. Even now, with both feet solidly After a while, they reached the dizzy height of a ten- on the ground, there are daily problems and difficulties week engagement with a Fanchon and Marco nit. Their that most be settled. Life on the topmost rung of the salary w record- hreaker. Bing got, I think, just ladder of success not easy; it is a balancing act. and $35.00. "its the experience w after." Rinker told there is no let -down that permits rest. On the top, you're his friends. They got it. And e they needed it. or out in the open where every sharpshooter can lay his afternoon a messenger came back with the exciting news sights on . More than once, Bing has found that out. that Paul Whiteman was out in front. More than once he has suffered from "too much money." What did they do? Bing never could re ember that Nearly a half dozen yea ago, Bing Crosby was an show clearly. "1 n worked so hard in my life," he average boy average r college out in Washington. told me. That night. y Whiteman gave them Innh contracts Like Ictys in every n college, he organized a dance orchestra, and told them to report to his band in Chicago as soon as played baseball and football, and studied a little. His pal possible. The salary was $200 a week apiece. was Al Rinker, pianist and song- shouter. The two of Even then, I think Bing had no idea of where he was theta had an act that was the high spot of every under- going. To him, that $200 represented good times and graduate shindig. some extra ties and socks; he didn't recognize it as the Between them they owned a flivver, and during on first nog in a ladder reaching up. of their rides after classes, they felt the call of the open Nor was he aware that he was becoming a bull market, road and an annoyance at the imminence of examinations. that shares in Bing Crosby. Incorporated, were on m "Let's go somewhere," Bing suggested. boom and soar faster even than the pyramided dreams of 4 www.americanradiohistory.com Above) Ruth Elting and Bing Crosby. They have both appeared the Chesterfield program -but notof at the same time. It wos Ruthie who welcomed Bingo to the Chaster - fieldion fold.
Ivor Kreuger. If someone had told him that he would presently earnea as much money in a few months as the annual salary of the President of the United States, if some- one had told him that he would be accused of being a hone- wrecker and heart- breaker. Bing would have scoffed him into silence. What happened is a familiar story. They went to New York with Whiteman and flopped. Harry Barris joined the duo and made it a trio, resulting in the original Rhythm Boys. The three of them began to click, and life remained untroubled for Bing. California, making the "King of Jazz with Whiteman, the termination of their contract with him ; then their first night on their own at the Cocoanut Grose in Hollywood.
AT the Grove, they became a part of the floor show. Before they left. they were all of it. Each night. the Grove was on the air for two hours. Here, the long arm of the broad- casting business first touched Bing when he and Al and I -larry sent their silly songs into the Gold Caul night. Presently, requests came through the mail for more umbers by "that deep-voiced member of the trio." That s Bing. And that was the first hint we have that he was to he lifted from the (Continued on page 41)
5 www.americanradiohistory.com RADIO STARS Backstage on Captain Henry's SHOW BOAT
(Above) That gentleman with the lovely white h is Captain Henry himself. His private life r name is Charles Winninger. He has been famous in the theatrical world for many years. )Left) A dose up of Charles Winninger.
By ODCEN MAYER
O\ r toes, ladeez and gentlemen! 11'c are about for all that. though. We'll sec just the tail end. just the u, visa that colossus of modern entertainment, final setting -up exercises that prepare blaxwell House Captain Henry and his ill trims Maxwell House ether ads for the air. Show Nest. Step right unto the wharf, ladeez. You 've Studio H at 711 Fifth Avenue. that's the address. It's nothing to fear. This ship is as safe as a baby's cradle. the biggest in the building. Tonight. it will br jammed and a turned sight more lively. to the rafters. Sow, the performers fill up a good half \Vrre in luck. if y.ou only knew it. This isn't a pro - of it. gram; it's a rehearsal a dress rehearsal -and, believe Heads up, folks! We're seeing something never wit- you m anything can happen. nessed before. A radio hour is being horn under o J inicio show you, a rehearsal is no bed of roses for yes. 'that's what every dress rehearsal is a birth. It may go n for hours until tempers are And look! there's the guy who is \I r. Haswell House's unchy as your favorite boil. This particular show which nidwì fe. gives us forty minutes of music and twenty of dialogue is t See him! Stalking across the door like an animater) usually rehearsed for about nine hours. We're not due Empire State Building. Six and a half feet of merge www.americanradiohistory.com RADIO STARS
How would you like to be present when that romantic couple, Lanny Ross and Mary Lou sing? And how would you like to see
Captain Henry crying "Howdy, howdy, folks. Greetiñ s to Magna Vista, Louisiana"? Well, come with us to the studio and see for yourself just what makes the Maxwell House Coffee Hour tick
(Above( General view of the Maxwell Home Coffee Hour's Showboat broadcast. You can see Lanny Ross of the microphone. And that girl with the blond hair is Annette Hanshaw. (Right) Jules Bledsoe singing.
and skill and radio brains. Edmund "Tiny" Ruffner is baton. Music chokes your ears fora moment and then the lad. He builds these shows, produces and directs settles to a sweet -as -honey melody. The dress rehearsal them; and sings, announces, or pats his foot as required. is order way. Listen! That's a familiar voice. Captain Henry, isn't What an army of entertainers this Ruffner fellow it? "Howdy, howdy. howdy, folks. Greetin's to ,Magna commands! Musicians, singers, actors, minstrels, sound Vista, Louisiana, from your of Captain Henry and the engineers, they are all over the place. No wonder it full entertainment crew of the rollicking. frolicking takes nine hours to teach them their weekly bag of tricks. Maxwell House Show Boat" From orchestra music, the show swings lightly into a romantic interlude. Lanny Ross and Mary Lou, the Show MAGNA VISTA, huh ?? And last week it was Way- Boat Invers. Side -by- side, they're talking into a mike. side, Louisiana. He can't fool us. We are right in scripts in hand. But say! something is wrong here. There New York riding the top of a skyscraping studio. But Lanny Ross sits against one wall, a roll of sheet music go on, Captain Henry, with your game of make -believe. under his ann. Yet, the girl at the mike is calling the Ruffner is giving signals. Don Voorhees is waving his fellow beside her "Lanny." What's this, what's this? www.americanradiohistory.com RADIO STARS
(Above) The gentleman conducting is Don Voorhees, the leader of the Show Boot orchestra. You con also sae Chorine Winninger ( Captain Henry) again. (Right) Lanny Rose and Charles Winninger at the mike.
Kn.ow what it i Nobody outside the studio would ever guess. That "Lanny" and that "Mary Lou ", whose vos we hear talking, are merely "doubles." They have the speaking voices that the parts demand. Whenever Lanny has dialogue to say, this fellow says it. His name, by the way, is Allyn Joslyn, and he looks enough like Lanny t be his brother. The girl called Mary Lou is really Muriel Wilson, a mellow -voiced soprano . . but her Ìines are all read by Rosalind Green. one of broad- casting's best actresses. In just a month. Rosalind told entertainers who are all ready to step before the mike. us the other day, she is celebrating her ninth year on "I was up in the Kaintuck hills and I found the hest the air. Not many perfomsers can match that. hill -hilly songster in the country." Two girls and a young man step briskly to another mike. "I want you'all BUT here they cone, the real Lannyand Mart lam to listen to them" Their "doubles" step back and lannv and 'Muriel stand arm -in -arum. Rapturously. they sing their love song. THE trio begins its song. Hill -billy music that it hill- Funny thing about Lanny, though. He wears an over- billy music. Those voices are like files but they blend coat. We'll ask Mr. Hanson, the Maxwell Moose press uncannily. If ,vou couldn't see them you'd swear they agent. some Irons a Kentucky hoedown. lint seeing then, that "Flu," Hanson says. "Ought to lie in bed. Fever up makes a difference. Radio knows them as the Keller to 103, but he insists on going through wills it." Sisters and Lynch. They're a smart vocal team and they From songs, the show shifts hack to dialogue. hack bask as little like mountaineers as do George Raft o to music again, and then to those black -face unfortunates, Tallulah Bankkrad. Tailored togs and hand -needled suit- Molasses and January. Theyre a pair of less -than- if you get it. But fortunately clothes don't go over medium height chaps. Black -face dialogue is their forte. the air, and Captain Henry's "pretending" makes the No manuscript for them, thank you. 'They know every ings,show better in a million homes. line by heart. Their names? They are Pick Malone and Look, husk, look! The little lady with the dimpled Pat l'isigett, better known as the Wtjlf minstrels. cheeks and the v eyes and the cute figure. he is And here switch.witch. Hon Voorhees' arm and singing. Who 11she ?u Three guesses. Right. e Annette hands cut awkward roes above the hearts of his orchestra. lianshaw. We can hardly hear her through the orchestral suddenly Ilse music is muted and a thin, lonesome -hooking fanfare, bat don't worry. Engineers will boost her voice man wanders si a mike. His lips pucker and we hear tonight until it croons above every single instrument. trilling bird sounds. Cute, isn't it? But try to do it They say the Prince of Wales is a special admirer. Every through your own front teeth. Bob MacGinsev has been cord that she makes -and she sings under a half dozen at it for rears. He can mitate more than twenty different added, by royal order, to his collection. It's Ímagin whistling for a living. Today, for this ten i bad, prince, that she has a husband. There he sits twenty seconds of cow-pasture serenardo, hr draws $25.W. through rehearsal and night program. giving her water Listen to this! Captain Henry is at that mike again. when she wants it and keeping a coat over her .shoulders. White -haired, looking his part exactly, you don't forget Cauid a prince do more I wonder? Charles W'inuinger once you've seen him. His wise is a "Tiny" Ruffner is wandering up and dims the studio, southern drawl. He is talking about the next set of following the numbers with a I Continued oil pap- fo)
8 www.americanradiohistory.com RADIO STARS
N O H A N D I C A P TOO GREAT
Some people cannot achieve suc- cess even when they have every- thing in their favor. Jane Froman had little -in fact, she had a posi- tive handicap -yet won out
By FRANCES BOSWORTH
IHAVE told my friends that Jane Froman is the most beautiful and tragic wan in radio. She has the kind of face that can break men s hearts, and a body like an exclamation mark. She has something else, too -something that is possibly the worst defect a woman can have. Ina beautiful woman, it is doubly dreadful. She stutters!
I am not going to mince words because 1 kno w she wouldn't want me to. An impediment in s speech is nothing to be ashamed of. Jan isn't ashamed. a . It is one of the wonders of the world that she hasas r so far despite it. I think her example is a shining torch in the darkness fur those who need to be led, for those who must be told that there is no handicap ton great to he When she was a child in St. Louis, city of her birth. friends used to listen to her halting. stumbling talk and turn away, whispering. "Isn't it a pity:" Jane heard them and because an arrogant streak in her young soul defied them to pity her, she started to live a little apart front people. From other children, too; she knew she was different, you see. In Columbia. Missouri, where her mother went when she Ixmarne instructor of voice in Christian College, she outgrew the skinny, healthy legs of childhoal and became a woman. As a matter of course. her mother gave her voice lessons just as she gave them to other students. And Jane made a discovery, unimportant at the moment. but to have an affect later that would change her whole life.
SfIE discovered, when she sang, that she lid not stutter. Psychologists can undoubtedly give the reasons for this phenomenon. Jane didn't ask any of themsbecause it seemed unimportant. Fora while. she reveled in the delight of normal pronunciation. For a while, she dreamed of a career for herself (Continued on page 49) o www.americanradiohistory.com RADIO STARS RADIO STARS
The Inside Story of All his life, Rubinoff has owned only three violins - because he has loved, a nd hated to part with, each one of them. The story of his violins is the fasci- RUBINOFF nating story of the man himself AND HIS VIOLINS By EDWARD R. SAMMIS
(Above) During the Chase and Sanborn hour. There's Three rubles it had cost. About a dollar and seventy world, as soloist and conductor on the Sunday night Rubinoff at the Microphone. You can see Eddie Cantor c ents. Close and Sanborn hour. at the extreme left. (Immediate)y to the right) Rubinoff But to Dave Rubinoff no hundred thousand dollar That first boyhood fiddle, purchased through a mother's in action. (On other page) With Rudy Vallee. Rudy "Strad" that he has since held in his fingers has seemed devotion, got him started on the path. Through it he his on gave Rubinoff start the air. half so wonderful as that cheap -jack fiddle wdth its too - learned, crudely enough, to give expression to the melo- bright varnish and the squeaky high notes. dies that were in him. "Hide it quickly now," his mother said, "before your It lead an xciting outlaw life, for it could only he father conies." played when pappa Rubinoff was working at the And the fiddle was whisked out of sight behind the tobacco factory, or sometimes at night when he went out family chest. to earn a little extra stoney driving a hack. Thirty years have passed since then. And in all that For it was !art of the agreement between mother and time Dave Rubinoff has owned but three violins. m that pappa Rubinoff was not to know. He had other Ile has slaved and sweated for them: gone hungry to plans for the boy. He had proudly bought him a whisk buy them. He has hunted them like a Hawkshaw when broom and was sending him now to a nearby barber shop they were lost or stolen: lie has repaired them faithfully a few hours each dav where he was to brash the cus- when they were broken, rather than buy another. tomers' clothes and keep his eyes open so that he too And they have richly rewarded him. Their notes, well- night sometime reach a barber's high estate. IN the dingy black basement of a side -street hovel in the ing up from a hole of light in the darkness of a theater So the fiddle had to be shoved out of sight as soon Russian village of Grodno, a woman's work -reddened pit, or going singing out on the wind through a .studio as pappas footsteps came thumping down the basement hands held out a violin to her five- year -old son. microphone. have brought him hack a fortune far beyond stairs. "Take it," she said softly, "it it your" the wildest flights of fancy of that village hoy in Grode,,. But eventually pappa heard, and when he heard that "Mine ?" The boy's voice was incredulous. To own a llave Rubinoff and his violin .. the boy played well, instead of being angry, he decreed violin! that he must have lessons. for that was his way. Then the wide eyes in the flat. pale face slowly filled THE story of one is the story of the other. The three He found Professor Gottfried, an angular, mild -man- with tears as the boy realized what extra hours of toil in instruments correspond roughly to the three .stages in red, wandering German music teacher who had serried the laundry upstairs, what endless self -denials his mother his career which brought hint front hack -street squalor in the neighborhood. Professor Gottfried would give must have undergone to buy him this precious treasure. to one of the most coveted sports in the entertainment hint lessons free. (Continued on page id)
le 11 www.americanradiohistory.com It's one of the sweetest stories THEY CAN'T in radio -this story of the mysterious sponsor of Irma FIRE HER! Glen's WENR program
By HAL TOTTEN
you can take this on a silver planplatter oro you n take "Here is the program that coons to you each week it with a grain of salt -hut no matter how you take through the courtesy of a friend. t It is given as a tribute it. get ready for a shock. to Irma Glen and as a gift to all lovers of organ music." There's a c vial program on the air-a real. IS- Simle, isn't it A hit startling, perhaps, hut ne. er- carat, sponsored progr t for which good American dol- theless packed with sentiment -a program sponsored, vyet lars are laid on the line each week -in which there never wills no thought of commercialization. no product to sell. has been and never will he one word of commercial sales talk. "D l:T there is no catch to it. No matter how long, or Sounds like some sort of a radio millennium, doesn't it? D how often, you listen to the program "Irma Glen Or maybe one of those "Vas you dere. Shortie?" yarns of and Her Lovable Music," yon will never hear one word Baron .Munchausen. of commercial sales talk. Nor will you ever hear the name It is neither. Instead, it is one of those sweet, human of the sponsor. stories of radio that corn to light only once in a great It's a happy, heart -warming sort of story, so let's take while. it from the beginning. The program itself rather sneaks up on you. Along Among the higher-powered broadcasters, WENN al- in the slack of a Friday evening you may have your re- ways has been one of those warn, chummy stations with ar tuned in on WENN, the high -powered transmitter a fine staff and plenty of personality in its programs. operated Icy NBC in Chicago, when out of the night Frr t its earliest days, WENR produced practically every steals the voice of an organ, deep and full. form of program, musical or otherwise, with its own staff The music starts softly, then swells to mighty volume. and filled its entire day's schedule by itself. The nee is "Lovable." The tones again fade and while Thus the shows sparkietl. The station's mail w ex- they continue as a background, a ratan speaks. His voice tremely heavy. Every letter was answered. Many listeners is ehern and his message is a most unusual one. Says he: became regular correspondents (Continued on page Ab) 12 www.americanradiohistory.com These two radio performers A GLIMPSE - mother and daughter in real life, girl friends on the O F M Y R T air -are two grand folks AND MARGE
By IRIS ANN CARROLL
SOME folks just won't Id nr their own horns. They're Lrvke down a few months ago and ''essedduup.
regular. swell, deerni people with oodles of talent Marge -Don s Mott ny' m y and m s a hi -de -fin and heaps of personality but they keep their pretty girl with an eye for odor am] a taste for bright lights. lips .shut for fear so ne 'rill think they're going high- I hadn't been in the cradio, of WBBM in Chicago ten hat. That's why I'm writing this story. nminutes before she rushed past like a net. :h scarlet
That's why th u writing It about Myrt and Marge of streak beyond the door. Or was it s arlet ?t Bright. bright. Chicago. Not the program Idled "Myrt and Marge." but height scarlet, maybe; the color of o where it hums the people who make that program. They're grand, really. down close to the woad. As people, mind you, so let's forget that they're actresses. "Marge.- yelled Steve Trumbull, CBS press represen- The first time I s w Myrt, she was fighting a fire in tative in whose oilier I was sitting. The swift clack of her kitchen stove. A half dozen chops a flaming mer- high heels ceased and her voice floated hack. rily nd she s trying to smother themr br closing the "Calling me. Steve odoor. No fuss, no bluster, just a woman who knew said Steve, and the lady herself stepped her way around the kitchen taking ca of an emergency. through the doorway. The last time I saw her, I'll never rforget it.t mSlhe wLs It's a good thing Pin not impressionable. I mean it's standing between two cops. All three were talking at lucky form that I'm a hard- boiled news- once, and she was getting the worst of it. They were go- paper woman withareaders gift for cutting through the rap- ing ia , . , but I'm saying that story till later. You'll see pings to the package itself. I mean. if i hadn't [Veil. why when I tell it. just the look of her would bare made me feel all hithery- Myrt- Myrtle Vail to her friends-has a lot of reasons thithery and isn't she a- due- able -ish. And that's no w'a to he proud. She writes all the "Myrt and Marge' for a critic of caddie, to approach its daughters. sketches she acts in them. And she Is the mother of Donna Danmerel looks like the kind of girl you'd tall Marge. it was a secret for a long, long time, until she God's gift to lonely men. Just (Continued on rape Lq
13 www.americanradiohistory.com RADIO STARS
elI II .4 oF
Norman Brokenshire, Ben Bernie and Heywood Braun have all tried to make advertising interesting by the injection of humor and personality into it. THERE'S TOO MUCH ADVERTISING That's what this famous author believes-and she backs up her beliefs with intelligent and sound reasons. When you've read this, consider the other side of the story, too-on the opposite page
SOMETIM ES I tune off. Sometimes This sort id advertising defeats the ad- F because of a poor program, hot al- By AITH vertiser's ends. most always because ot the presenta- I have listened to as many as four tion of advertising. BALD WIN toothpaste concerns in one evening, each Advertising must of necessity play- a shouting loudly through an announcer very big nile in radio. It is bemuse of that their tialtBpaste was the best in the advertisers buying air time that we have such mamielotts world and all others, by implication. no earthly good at all. programs. but my objection to radio advertising is not the I wish an advertiser would conte forward and say. advertising itself but the wav in which some Si the mate- "The makers of tiraiflax. sponsoring this program. believe rial is presented to the public. their product. They want you to believe in it too. I arn a radio fan. I have three radio,. I listen,,, a Tin hey make no cure-all claims for it. They merely ask great deal. I follow the trends in radio programs. And that sou try it and he convinced." I resent having nip intelligence slapped in the face by I think that would do quite as well as a hundred advertisers who do not know when to stop and who pile adjectives hurled dramatically into the mike by the an- superlative on superlative until you are ready to believe nouncer. Most of us know that every announcer does nothing at all about the prodimt they are trying to sell you. not use every product which he advertises for the manu- Some of the finezt jirograms I have ever listened to facturers. It would be very pleasing if, therefore, an- have been prefaced by the mere announcement-"this pro- nouncers could read the advertising material with as much gram comes to you through the courtesy of the Blank sincerity as possible, but with a lot less hearts and flowers. Company. makers of Si, and So"; and have ended in the same way. I like this o lot. Al the same time. I realize I KNOW that advertisers believe that repetition makro that the advertiser who spends a great deal of money for it an inuiression on the listener. And of course it does. time on the air, and a gore' program, feels that he is But it must he clever repetition. I could listen to any entitled to a discussion 0 f his product. He's quite right ; advertiser, night after night. who made a plain statement but let that dismission he short and to the point. and not of what he thought was fact and who stated it firmly and so loaded with innsissiltle exaggerations that the listener il) good, rotiml, solid language. But I couldn't listen to feels cantankerous, and ready to believe. through sheer him if he embellisheil it with fancy phrases and miracu- perversity, that the prinluct is nis great shakes after all. Ions claims and gave it to nit (Continued on page 501
14 www.americanradiohistory.com RADIO STARS
There's been plenty of criticism about advertis- ing on the radio. Some of it Faith Baldwin airs , , fy - -9 on the opposite page. s s Bpt9. 68 j1U1119/17 701 But have you ever 'es- 1qa"11' stopped to picture what 111.: , 1 E-k, 11 1111111111111111 illll1 1 1 radio would be like 11^al'i"IHil1 1111 without advertising? lili Read this feature and 1111 ?Ipk , r1 ,1 ri?i be amazed iY plln7iilii' ¡III 7 By CURTIS
M I T C H E L L -BUT WE'VE GOT TO HAVE IT!
(Leff) The New York office and studios of the Columbia Broadcasting System where radio is un like a business. (Above) The building which houses the British Broadcosting Company where rodio is run by the government. Which system do you prefer?
WHEREVER I go. I hear the same complaint. Amos 'n' Andy brought with them I emote and 36 "There's tuo much advertising on the air." And seconds of toothpaste talk. I ask. "What do you mean by 'too much' ?" lint The Linit Bath Club sponsors were satisfied with a bath not once have I encountered a man or woman who knows salt Message that lasted I n note and 59 seconds. in terms of facts and figures what he is talking about. Robert Burns' Panatella program gave 1 minute and 58 recently, I bought a stop-watch and set myself to the seconds to its advertising and left the rest to Busm and task of tinning some of our foremost programs. No ef- liAllen and Lombardo. fort WilA made to average them up, week- after -week. Chesterfield employed only 62 seconds of Norman These figur represent only a single typical performance Iirokenshire's tobacco breeziness. given on the night I happened to hear it. Ed Wynn's Texaco circus sobered up for a brief 2 The Fleischmaro flour took only 2 minutes and 43 and 24 seconds to speak of "gasoloon." seends away from Rudy \': filler's entertainment. 111notesThe figures, I think you wili agree are the Staxwell liouse Show float dedicated 3 n notes Mg than alarming. However, for those who want their and 26 seconds to plugging coffee that is "good to the entertainment "unpolluted." let us look at these additional last drop. facts. Lucky Strike, most damned of all offenders, used fist 3 First: What would v substitute for advertising minutes and 16 seconds to tell almut tobacco. and the revenue it represents? (Continued on pale 401
www.americanradiohistory.com RADIO STARS
WI. World
(Leff) Franklin D. Roosevelt speak- President Hoover continued the practice Mrs. Hoover, too, has not shirked or ing over the air during his cam- of the President broadcasting his been afraid of the mike. These days the paign. )Above) President Coolidge speeches. He has aired ninety-eight First Lady of the Land has to be able really put Washington on the air. speeches, to be exact. Sort of a record. to speak to multitudes over the radio. WASHINGTON ON THE AIR
VVHEN a President of the It was the late Calvin Coolidge ing, glittering spectacle of a gaudy Inaugural is the lure ton. David Lawrence, William Hard, Graham McNamee, B y B United States sneezes, fifty LAND who inaugurated the policy of per- that charms their customers. They will not give it up Milton Cross. George Hicks. Norman Sweetser, Charles million Americans say, "God mitting all of his most important ad- without a battle. V'Conner, and Ben Grauer on the job. bless you." MULHO LLAND dresses to be broadcast. In his seven As this is written, they are still battling. On March 4. The reason is this: The President years in Washington, he was heard lye shall know who won. BEILIND the scenes of each network's activity will be of the United States has the largest thirty -seven times. Herbert Hoover, During the years. Inaugurations have become more or two agile and gifted young men whose names you never air audience in the world. When he wants to broad- taking to the mike immediately, aired even morea of his less fixed in their routine. No matter how simple and hear on the air but who. nevertheless, plan and control the cast, everything else must cease. Usually. whether speeches. Ninety- eight, to be exact. And now we wait frill -less they are made, they will always he Washington's actual broadcast. For NBC. "Skeets" Miller is the "man - he requests it o not. both the rent and blue NBC for President -Elect Roosevelt and the next four years. most exciting event. Then. as at no other time, the city higher-up." For Columbia. Herb Glover fills the sa networks and Columbia's full sixty- six -station web As this is written. behind the sc in Washington is thronged with visitors. Then, as er again until spot. Between then[, they are in charge of their network's are at his disposal. This is especially true at Inaugural there i being staged quite a tug -of -eawar. The prize in four years have passed, do uniforms and evening dress special broadcasts. In their stride. during a year's time. time. site 1933 Inauguration. President-Elect Roosevelt de- and gleaming gowns Hash so gaily in hotel lobbies and they take such events as talks front submarines. the land- I wonder if you realize that only five Presidents have clared fur simple ceremonies with a minimum of fuss and ballrooms. ing of ocean-hopping aviators, the hurtling of prisons, and been on the air? Amazing fact. isn't it It shows loather. With the country still in the doldrums and thou- This year, both NBC and Columbia are bending every an Inauguration. how young is this business of broadcasting. sands suffering from poverty, he asked for an Inaugural effort to carry to their listeners a throbbing pulsing pic- network,etwork, I am told, plans at least ten different The first was Warren G. Harding. whose Inaugural n limping with the times. ture of President -Elect Roosevelt's induction into our "[Joints.' from which its observers will spin the yarn of speech on March 4. 1921, was aired by several up-and- But will he, the President -Elect, get his way? highest office. Columbia will have its mikes manned by the Trig, gay days events. Ten spots in and alout Wash- conning stations. Following him in 1923 was ex- President such experienced reporters as "l'ed Hosing, Edwin C. Hill, ington to be co-ordinated into a coherent, ev - ving Woodrow Wilson, speaking f rom the steps of his Wash- NUT if certain elements in Washington accomplish that Robert Trout, and H. V. Kaltenhom. Some of these narration for millions of listening citizens.ns It is no easy ington home in behalf of the League of Nations. Ex- toward which they are working. Washington men will employ the radin sensation of last year. the President Taft neve saw mike when he was in the merchants count on the Inaugural to bring thousands of lapel mike. It will enable them to follow news in the 1 One observer will be in the air for each network. NBC White House, but as r Chief Justice of the United States. visitors to their city. Every four years they fatten their making for blocks if necessary. hopes to use the giant Akron or some lighter-than-air ship. he made several radio addresses. wallets with the wealth of tourists and guests. 'rhe gleam- The National network expects to have James Walling- Four years ago they discovered (Continued an page 42)
Read all about how the Inaugural ceremonies are picked up by the mikes It's a tremendous ¡ob -and it taxes the resources of both Columbia and NBC ta www.americanradiohistory.com RADIO STARS
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Willard Robison was a wheat far- mer with a yen for music
WWHEN Willard Robison wrote "The Devil Is Afraid of Music' sev- eral years ago, be clus- tered his philosophy of life on the staff of a presic manuscript. He ached a sermon in noes, and reached a goal that has been in his mind's eye since way lack yonder. Glance hack to Kansas at the turn of the cen- tury. Bone dry Kansas. Puritan Kansas where no cigarettes could be bought on Sunday. A farm in that state was Willard Robison's homi a hone that was ruled by a good man. but an intolerant hint in 1929. The world was afire with prosperity. His one. Willard's father could never understand the nicms softly mournful singing was a cry lost in bedlam. People that his son began io sing when hew still a child or were- not sorrowful ,.r pes ,istic that , But the the tunes that he began to invent and play on the odd eat year, he became something of a sensation. His music tastily organ. To him music was the Alin' of the devil was prayer and an answer to a prayer all in one. and, therefore, something to be scourged out with whip- News ,,f success travels rapidly alm,g Radio Row. In pings and beatings. no time at alp, spo a knocking at Robison's door. Despite this enyiromnent. young Robison clung desper- Ile listened to their stories and politely turned them away. ately to his songs. The labor in the fields, and the grind- Their ideas of broadcasting dirt not afr ee with his. That ing parade of planting and harvesting all became inciden- his m c should he used as a lure to attract people to tal. He began to write o and n e, borrowing fro m mouthwasheswashes and motor oils did not appeal to hhim. negro harvest hands their t deep river darns and'molding flot he is on the air now. sponsored, you say? Indeed them to his own moods. he is. But he didn't go on until he found a sponsor who When he left hume he naturally turned to the South said to him. "You are the toss. Do as you will." in order to absorb still m of the black man's You can hear him now on NBC stations. His programs P esently, he was athrill with ethe cadences of alp thenegra are scarcely clanged. That spirit of independence that spirituals. Then he really began to write. carried him ,rough those sulm,erged v in Kansas After a while, he came to New lurk. Radio discurren! still serves to make them unique aml - lwaautiful.
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Jeannie Lang got 75,000 letters after one screen appearance
Ira it. dear( " She calls hrenelf "Sass," because she does not unn,ke or drink and goes to church each Sun- da, She trade her debut with Brooke Johns,tlesky- ral.ing entertainer. who has a habit of hiring tiny ants to contrast with Irma bright. It was her first stage ß,h and she wits de- termined to wake ginnl. My dear. she w Irene., She anwla Itnwl;e cwt un the stage -and everything went black. \ \than she c e to, she was nn his arms. Ile was hulling her like a baby, I F11one of John field's winsome sketches. impertinent of and singing lier song Stir had fainted plumb away. Can windblown of bob, came to life ... that wonbl m tic beandJeannie lang. Small and vivacious. with an arrest- ye Presently. her parents went a isiting in California. ing voice and a high- pitched giggle that you either love Friends :d the Universal studio showed them around. or ant u. strangle. thts and engaging singer on the Ira thu-rilled to death. It happened that i'aul Pontiac program is the kind of girl who gets in 'Whiteman was making the "King of Jazz:' IIr a itrr.s I in red, with her hair oinking queries around Jeannie and asked if she could sing. "I can squeak," she her cheeks, anti her dark errs brimming over with down- red. Anti he gave her a job. The two song, she right wh,.,p.de -do. Jea ' talks just like a prep school "squeaked- in that picture brought her 75,000 letters. girl. with trills and murmurs of excitement and excatna- Since then. she has worked in a Saw York stage show, tioms such a "t rh. did I ever get a bony out id tlmt' and sung with Jack Ihmi s orchestra in the Wahlor just mulldlnred with ,.rnienoen. I mean I was a Astoria Hold. ticr spot on the Pontiac l e gram Is a job (ro=le ' after her own heart. it gives her a bigger audience than Interrupting herself with interludes of me -soprano she loan r had (sixty-four o fire stations. isn't it?) laughter. Jeannie reports that she was lone tai St. bans. and she tworkso with big Mill O'Neal. the Pontiac tenor, \lo.. Ihnlern 17. 1911. A mere handful she was then, who is always close a ough to catch her if she faints. she is still a me re handful. lier namenu all her life has Not that it's likely.ls Jeannie isn't stage -shy any more. been "Stark Plug:' "1laifipint" or "Peanuts." Can Nor mike -shy. Noe red -stress shy. either.
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Tom Howard was
a grocery boy once-at $6.00 per week
you cancanTonikid TeHoward. He's wise se heals. And why shouldn't he le? It has made him rich. given him mansion and yachts and a kennel of ring whippets. And a jolt as Chesterfield's funny feller civet one of the biggest commercial networks in America. Tom Howard fs a new species to broadcasting. So is George Shelton, his "straight" ntan. They use no manuscript when then clown before the mike. They won't hold script in their lands. Nothing that sou hear in your loudspeaker is read from a sheet nl paler. Ton Just the same. pew manenough in Hollywood to won't hays it. get contracts that brought s hint 54,500 for each der that Which provides a twice-a-week headache for the pro- he worked \1 hsch is pretty guoal for at Irish immigrant's duction n teal engineers wins handle the Chesterfield kid whose first Fay clerk was $1s01 a week in a ['hilalel- ro nran.. These engineers are precise fellows. They time phia gayer. sonrr.
a program for fifteen n antes and they want it m ro t Isle day a lady c.aw into that store with her grocery
fifteen minutes. With Howard and Shelton ad fild,ing, basket liard with a I apex nn which were !stintedp the words spinning their zany ss -lire they miter know what is of "Ile pace on the Barroom Moor." Tom asked for going to happen lint e toward and Shelton know. Tlelre the paler and finally got it for a dozen eggs. helm at it a Inn l Mgr than most of those engineers h ye Within the week, he knew all twenty -fire verses. With been engineering. Always. they finish their gag right on gestures. And recited then upon the .lightest encourage- the second. ment. the ,la, his hass caught Ifni on Iris knees reciting :\ wise boob. they call Howard Ask hint a question: to a crack., barrel. That was the end of that job. "Mr. Howard. in your opinion, what makes up the suc- Ile drifted into vaudeville. burlesque, and rand again. cessful comedian?" I toward's loose, lean lace foldnl into tune filar a girl ca asking for a jolt Ile was giving a half- hundred wrinkles as he thinks for pretends to lectures at the time and he offered her $15.00 a reek think.) Ile a "Take the yolk of two eggs, nix i! she would furnish the lantern slides She honk it and with ...' Ihmsget the idea. went to work. They were married within the year. 20 www.americanradiohistory.com RADIO STARS 7_4,//Z
Thurston is afraid of small boys seeing through his magic
thought that he had dis- covered one of the master magician's tricks. r In his basement, he found a bottle and cork and twine. Patiently, he recreated the illusion. Then he practiced like a slave. That night, Inc as- tounded his parents. From that day to this, magic has been in his blood. No wonder, in his own career, he has been more afraid of the sharp -eyed boys in his audience tmallhan of any other persons. Lawyers, he says, are the hardest class of adults to fool. By 1905, he had built a HAT a chitter and chatter there used to he in the .mall American reputation. It was enough for him. Al- W old home town when red -lettered placards an- ways wanderer at heart, he took dozen shopworn nounced the arrival of that man of mystery. frvnksa and started around the world. The crowned heads "Thurston, the Magician." A genii of the high silk hat of Europe and Asia were his game. and now -you -see -'em -now- you -don t bunnies. a wizard Back in America, another magician was gaining fame. who could confound even the smartest of the village's This was nned Keller. When Thurston came wisenheimers, hew indeed a miracle nt r . Today. at home. he found Keller and they joined hands. sixty -four, Thurston s is embarking on a new career, that It was just last year that this new radio of radio actor. actor opened for him. His whole life has been s eventful. He was born in Columbus, Ohio, in 1869. Growing up, With his magic. he has trapped German spies and exposed there was never a thought in Isis head that he would some fakers and forced confessions from murderers. These day be the world's greatest magician. Not even when he episodes were turned into radio plays and Thurston was was being educated at the Moody and Sankey school in invited to play himself. Mas achusetts. For a while, he worried about it. In his life, he had It s was the performance of a called the Great entertained and mystified fifty million people, but always. Alexander that directed his attent on to magic. And it he had been where they could see him and lie them. This happened in Thurston's boyhood birthplace. After the thing called radio was a kind of magic he did not under- show, young Thurston rare haute throbbing with the secret stand. Today, he understands and likes it.
21 www.americanradiohistory.com RADIO STARS
John S. Young de- cided his career
by the flip of a coin
wI I.YITVl If John S, Young goes for he gee for in a big way. \Var hack there in the misty 'aches of his past when he was e;,llitch Ya,v at Vade- aelnssnater of Rudy Vallee. by the way -he c oildn't decide whether should he playwright, an actor, or should work for a living. So he flipped e coin. It's n habit hr got into dur- ing doll hours in the chem. labs Stu the New I lacrn campus. The coin decided he should be a
playwright . and that is how he became one of ndh;a nmSi popular and s ss lul announcers. The high spot of his career was the night that Floyd n New Englanderd er han an M. Spring - Gibbons was nable to show up for one of his weekly lield. \I is+ ` became his home town on .\ugnst 3, l'.k12. talks mi science. John was handed the Gibbons ',anti.. In grammar school he laeame a fiddle player. But he script .andtold to pot it a, the air. Floyd, you know, gare it up after he failed to lick the lad who called hint s the reputation of being the ewer's fattest word. flinger. John went to hat with ra frown between his brows. Ito` Y:de r. lrradeasting v + short step. Ile Presently, roods were tumbling off his lips at a o,ilr -a- haunted the Boston studios aril rr e knew him a ,11111111C dy. srnlin official, watched amazement. one of the most persistent hanger.. -nu iii the history of chanted , at what he Bought was the Gibbons Bosto, broadcasting. All the tine he looked like a sanpbe paee. : \t the finish he wiled his brow and staggered to
of what the well- dressed young man will rr . "Pelee he Gibbons had tined that talk for seven minutes- still has the habit and if. you .should set. him aroma the achair.andnl Johnny Young had done it in five! NBC..., New York air castle you nerd look no As announcer, they say Juln, S. Young is almost tar - for what the haberdashers call impeccability. feet. \lore than almost anyone else on the NBC staff, In Boston, someone gare him a job as actor and he responds to the people and things around him. that iras the break he wanted. :\ few months later he Sr a picture of the inner man, lie likes beefsteak far turned announcm and cane presently tu New York to breakfast. Ile sleeps in Russian pajamas Aaarthen make a big name for himself in lita big town. faced with any important decision. he still Hips n.
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Betty Barthell was discovered by "pop- calling" -down South
For two rears when he wass abut, she had played Rosar " When he wasn't. she ' played the Wabash Blues." Now. this opportunity scared her. Su she didn't go to Ile audio as she had protn- sal. lier sponsor waited for a while and then got to his car and went after her. Not often do station executives have to beg Dung ladies. But this 'man legged for )Betty's services and finally got them. It would he a slight ex- aggeration to say that her success was instantaneous. DOWN south. they call it "pop -calling" when a four- It wasn't. but she didn't flop. There were quite a number
of hors on a tear drop in on a girl and of people who liked her . roen in her ownh family. nsomevitesothenmselves for the evening. In return, the Not m tenths ago. Julius tle:Maclt hires and girl is supposed to provide refreshment and entertain- fires the Columbia talent, happened to visit WI.AC. Betty ment. That delightful custom brought Banc Barthel). the was on one of the ¡mgr.. he heard and he decided that CRS sweet singer. to the mike. she was destined for big things. This fateful evening. one of the pop -callers was the As a result. she came m New fork to a thrice-a -week staff pianist at WI.AC at Nashville After Itetty had morning broadcasting job. Monday. Wednesday. and sung and playa) the piano for the Lays, he invited her Friday at 9,15 F. S. 'I'. It's a job she likes, no. tee the station next day for an and' ' It's the all buildings that lore her. Really, you'd think Betty wasn't at all sure that she wanted to gn on the country kid f Tennessee, where all the monkeys air. The idea of working for a living really hadn't er have been chased out of the biology looks, would get a cared to her. A typical Southern darling, she had been kick out of Nlanhattan's skyscrapers. But she doesn't. raised up in Nashville and educated at the exclusive Ward- She likes sky over her in the day and a bridge table before Belmont finishing school. Her musical relocation had her at night. To get the farmer, she takes long bus rides hegten rather carelessly when her father. deciding that he up the Dodsonn almost every day. To get the latter ... would like to have s and be play his favorite well. her first question to new people she meets is, "lot song, "The Rosary," had arrange l for her to have lessons. you use the Culltertstn, t Ilfitial, car l ene ewer ()re system?"
1.t www.americanradiohistory.com KATE "If you'll do exactly what I tell you and not ask why, I'll make you SMITH'S the biggest name in show business." That PATH TO was what her manager said to Kate Smith
GLORY This picture of Kate was taken while at work on "Hello, Everybody," her first starring picture for Paramount. While in Hollywood, Kate lived quietly without any ballyhoo. She By PEGGY WELLS leased Monte Blue's home there.
ATE STI ITI I sat by a window in Ted Collins' office think that was her first appearance on the air. And what and her eves searched the sky as if for an answer happened? Did her fan mail hint at the tremendous radio to the questio she had just heard. It was sensation she was to become? It did not! The fan mail before she was famous. she got from that broadcast. you could stick in your eye. "If you'll do exactly what I tell you and not ask nee As yet, you see, she hadn't [canned the little tricks of why, I'll make you the biggest name n show business." mike technique." "l'ed Collins had said roomiest before. But the voice was there Those Columbia records she Does he mean it, she wondered? Could he honestly had made proved that. Collins kept his faith that she take a "nobody" and do that for her? After a while. she would crash through somewhere; and weeks later, he looked him squarely in the eyes and held set her hand. was able to persuade a Columbia network official that "That's okay with me. 'red," she said. here was a potential radio star. Why nut give her a That was their contract; there never has been another, char never ignature on a dotted line anywhere. They offered her a slot, three times a week at an hour You a already know the manner in which Ted Collins so tale that all but the milkman lead gone to bed. The kept his promise. From an obscure musical show enter- salary was $75,00 a week. In the theatre, she had tainer to a nation's favorite is no small climb. How did earned $300. Ile do it? "Take it." Collins orderer). And Kate took it. Let's face the facts. In Kate Ile had a girl with a As Ted foresaw, those pate -hour programs began to golden voice. to be sure; hut good w an be bought attract listeners. Enthusiastic ones who wrote extravagant for a song along Broadway. He was fortunate, the smart letters. So great was their praise that CBS officials lads say. in finding a singer who would -work. Work decided to put her to the supreme test. without complaining, without tears or tirades or tempera- "Well put you on the air in opposition to Anus 'n ment. And, best of all, who would work without the Andy :" they said. "Want the spot ?" nplications of a in the background. Anon 'it' Andy were the unchallenged emperors of Kate doesn't and tnever dirt seek romance. nd that radio in those days, recollect. Not m entertainer amplifies the task confronting any manager. e She wanted would have had the temerity to compete }with them. Not only success and the power for helping people that such even Kate. without Ted's shining faith. success would bring. For that, she was willing to slave. "We'll take it." he said.
first months weren't far from that, actually. Vuu know what happened . . it's all a part of the Collins booked her into benefits wherever there was at record. She built up a following that no singer opening. He wanted every manager on Broadway to had ever been able to achieve. She found herself sky- hear her. Sometimes, she played seven shows in a single rocketing to success and fame at a breath- taking rate. Sunday night. And sponsors with in their (rands tried to buy Study Vallee was one of those who heard her, and he her services. Always, it was to Ted Collins that they invited her to be his guest on the Fleischman hour. I had to talk. And mine after (Continued on page f3)' 24 www.americanradiohistory.com Q.,
To identify these pictures look for the number on the picture which corresponds with the number here. I. When Billie Dauscha, "The Melody Maid of Manhattan," joined the stuff of WLW, she flew to Cincinnoti because she only had ten hours before she was due on the air. She's being welcomed by Eugene Perosso, whose orchestra accompanies her of WLW. 2. Ken Murray of the Royal Gelatine hour and his stooge. 3. Julia Sanderson and Frank Crumif. 4. Helen Brooks ALL AROUND who appears on the air as Helen of Hoppylond. She's heard from WCKY, Covington, Ky. 5. Fred Lowry, known as the Texas Redbird. Ever heard him whistle? 6. Gordon Graham, Dave Grant and Bunny Coughlin, the Funnyboners, get funny on the ice in New York's Central Park. 7. Little Jock Little with the proper setting for his song, "At the Baby Parade." 8. Harold Stokes, orchestra lender of NBC's Armour progrom, presents a silver cup to Louise Hendron for THE DIAL the best fan letter sent him during 1932. 27 www.americanradiohistory.com RADIO STARS RADIO STARS
This humble cottage is the home of John's parents. This charming apartment is the place where Mr. Here is a close up of the corner of the room When John wos e year man he was sort of wild -in and Mn. John MacPherson live in New York. which John uses as a kitchen. When not in use, the manner which was known wild, then -and his Sort of makes you think of old Scotch baronial thet woodwork goes back into place and the father got upset about it. So a much no that he left halls, doesn't it? Yes, that's the kitchen where kitchen disappears completely. John served John stranded in New York without e penny. the ring is. About as big as o minute. forty guests from that kitchen. REVEALING THE MYSTERY CHEF
His name is -it's a secret! He's married and lives in- But read the story about him and his amazing knowledge of cooking
Mystery Chef has never read a cookbook in his hot. It will then out the newest bread in perfectly a group of NBC stations trace each week? For a long smooth slices. time. nobody knew. Only he and his sponsors, talkers of THEHE nor takte a cooking lesson. Yet, be has helped women to improve their cooking as any liis master vegetable recipe is a gent that allows Davis Baking Powder. field the secret. persomanyn alive. u to cook correctly any vegetable that grows. Listen: People guessed. English, if you believer) his accent. He knows cooking. I f you doubt it, read these excerpts When yo a doubt as to how a vegetable Ihn American from the up-to- the -minute Americanisms Meet John Mac- from his own cookbook: should be cooked. you will find my rule an excellent sprinkled through his talk. In unguardal moments, he to to follow. le tells you which referred to his yacht and his huge old Pherson in the Mac- Poaching eggs: If a few drops of vinegar are added the eggs be vegetables to start in cold water; home in London, a house built from Phersondress parade to water in which the are to which vegetables to cook with a lid E the stones of the original London outfifl The picture oiacherf, they will hold together and the white will By C C I L not separate in on the µn and which to cook with- Bridge. That let the cat out of the was taken the the water. Cutting up an onio : a a slice of out a lid on the pot. hag. We knew he was British. Some sfurne which won Get quarter of B. ST bread. place piece bread be- If it grows beneath the ground URGES of us guessed that he was an earl or first prize in a con- ordinary Now the of (root vegetables). it grows coverer) a duke. test before the King tween the teeth. allowing it to protrude slightly. keep- ing in the cold earth. Then start it in cold water and WO. the Mystery Chef is no earl or duke. He is a of England seine the mouth slightly open; then cut and grate all lire onions you want not a cover the pot with a lid. Scotsman onand sr opened -handed a Scotsman (believe it years ago. and single tear will come to your eyes. if it grows above the ground (green vegetables) or not) that his wife has to take rare of his money m To keep the cream pitcher from dripping: You it grows uncovered in the hot sun. Then srart it in keep hinth irony giving it away. And he o longer n stop it at once by spreading a little butter on hot water and leave the pot uncovered (no lid). thanks to the Prince of Wales. His. real name the tip of the spout. ('oak them exactly as they grew: cook them until is- loon MacPherson. To Out very new bread easily: Pass the blade of they are tender. Yes, thanks to the Prince of Wales. You see, the Mae - the knife through a flame so that the blade becomes Who is this remarkable man whose voice is heard on Phersons are an ancient and upstanding clan in Scotland. 28 29 www.americanradiohistory.com RADIO STARS
(Left) In the days when his identity was a deep, dark secret. That's why he's cov- ering his face with his topper. Yes, it's his wife with him. (Be- low) John looks well on a hone. He likes hones and knows how to make them like him, too.
They live in castles and some of them have been honored by the king with titles. Always, they have been rulers and do -ers. Not one of them has ever earned his living as Whencook. John MacPherson went on the air as the Mys- tery Chef. he didn't want to offend or embarrass those relatives who thought that ctwkery ething for the servant class. So he became a mysterytery and staved until recently the Prince of Wales gar ?uinate dinner party at which he cooked and served every dish himself. In the British Isles what is all right for Wales is all right for all. The tern of the nobility took up cooking and now it is a fad for them to prepare and serve dinners to their friends. And John MacPher- wasas the one in which he told and demonstrated how' it is vocation that he hid for a while becomes the boast fora busy woman to prepare and se a full of t his trans- Atlantic relations. course dim within ten minutes after gettingc in the But remember this: he still retains his amateur stand- house. H you want to try that on your gas plate, write ing. for never has he cooked or serml a meat for pay. to him for -his cookbook in care of the National Broad- He has never been a real chef except in his own hone casting Company in New York. where he has gotten every meal for twenty years. Neal Ile is oue cooking instructor who practices what he chefs. he maintains. are not capable of advising house- preaches. One evening last winter, he prepared dinner . Their problems are o different. Probably that for eight people. Two of them called at the last minute is one reason the mail response to the Mystery Chefs and explained they were aught cap in a party. "Bring broadcasts is one of the miracles of modern radio. the party with vo " Macl'hervon said. They did, walk- Husbands write to him, "You don't know what you ing in with twenty extra guests. An ordinary cook would have done for my home. My wife's cooking has changed have fainted at the sight of them but the Mystery Chef overnight." Women write to him, "I never knew cook- served them all within thirty minutes. ing could be so little trouble and so cinch fun." On last Christmas Day, he invited the NBC announcers One of his favorite preachments is that a dinner is and engineers to his luxurious pent house apartment for easy to get if you plan it. His most astonishing broadcast a Christmas turkey dinner, (Continued on page 47)
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It's not an easy job to know Lopez-he's shy, retiring, a little timid with people he hasn't met before. To fully appreciate the man you must understand him -as you will after reading this
+ +DO YOU KNOW THE
REAL L O P E Z?
VINCENT 1.()P14% has 1,1,1 rot. nor dies be have a trace of the B y P E T E R latin In fact he has fooled almost every- gift for making pretty ,tea-hrs. Ile who has seen his Meanie, kips his hair slicked down not be- watconehed his land at s. art danc- se he thinks it makes him hook D I X O N ing placr air hat seen him m, ' the stag more like an Argentine but Incase' or the picture screen. Iii. sleek hair. his hair is naturally wary and he his enigmatic smile and his swarthy doesn't like that. Latin face are national svmlods ,d sophistication. Hr Foe years ago se interested Lopez i, isn't sophisticated. Ile is naive. In many things he is a ologe. lie took it very seriously. Ile learned all thatwas little loo. possible of the so- called x of numbers. progressed Loy, may not like this article. Ile think of himself into a ,,, litied form of astrology and dabbled i ysti- as 3 sophisticate. Ile may sent, though he won't say llis religion. all influences that guide his lifear anything. allegations of simplicitv --even childishnrs±. ude up of a curious combination of a half dozen Yet the real l en-s so few people knowsi charm- µd sciences. ing. moree likable and more . ere than the publicized n Ile sincerely believes in the influence of stars and of band master. numbers. Ile belie nation and ini mystic Let's start ant by shattering a few illusions. Lopez is pbee The ability for forecast the is not Spanish , s he South, American. Ills mother was :totaling. it coincidence.er, o what you will. he has of Spanish descent and his father was Portuguese. Ile made a predictions that have come true tote hour doesn't speak Spanish. It isn't the l ng,age of his birth- ' At the time of writing. Lopez is n Chicago. Eight place. Brooklyn, N. Y. Ile isn't larticularly temperamental no oohs ago, when he was Will (Cantina./ nn taw io, 31 www.americanradiohistory.com RADIO STARS RADIO STARS LET'S GOSSIP ABOUT YOUR FAVORITES
(Left) Gertrude H\RRIET CRUISE, young CBS torch singer. is C ARSON ROBISON is climbing up the popularity (Right) Mary Nissen who's do- rated radius original hard -luck lassie. In the few charts with his whang -dang cow -country music. Frank Eastman worked recitals series months she has been warbling fora network audi- Luther, his former side-kick and the latest addition to his with Singiñ Sam over the ence, she has been injured in two automobile accidents, Barbasol program, was once a parson on the West Coast. for a while. She Columbia net- suffered an attack of laryngitis, and been threatened with is now the work every Fri- blindness. staff of WABC day et 6.30 p.m. LITTLE JACK LITTLE has written more songs in his of Columbia. (Above) The time than most band leaders can shake a stick ut. His (Above) The Bar- famous Boswell MARY LOU, radio sweetheart of Lanny Ross on two newest are both over-night honey: "I Can't Get basal Buckaroos. Sisters. Martha NBC's Show Boat, has two mascots. They're girls. One Enough of You,' and "When My Little Pomeranian Standing, Fronk on the left, Con- as horn recently in Hamburg. N. Y. The other was Meets Your Little Pekinese." Luther and Car- nie, and Vet on horn in Harlingen, Texas. They are loth named Mary son Robison. The the right. Twice Lou after-guess who. other two are a week, Colum- ANNOUNCER FRANK KNIGHT was recently hors John and Bill bia. de romharh. Yowea, COMBATII. He was having his Mitchell. COLONEL STOOPNAGLE is n hiding. And with Saturday tub, stepped on a cake of soap, went into a tail- ample reason, 'eIp me. At a t broadcast the other spin, and was lugged to the hospital with two splintered eventide, he borrowed Announcer Louis Deans London ribs. So the air as temporarily mints his mellifluous opera hat. Columbia's Colonel left the broadcast early mutterings for a few weeks. and after the show Dean searched frantically for the missing skypiece. A porter finally discovered it, crushed flat and thrown casually under the Colonel's mighty HARRY HORLICK, violinist and leader of the A. & P. Gas Pipe Organ. So Announcer Dean is seen these days Gypsies. has it straight from life that "Music bath charms carrying a shot gum. And Colonel Stoopnagle is in to soothe the savage breast." Harry was in Russia doing hiding. concert work during the Revolution. Smothered under the red tide of Bolshevism and unable to escape, Red execu- tioners caught him and accused him of being a foreign HERE'S a coop -poop-a -doop! By the time you read spy. "A foreign spy. huh ?" huh -ed Harry. Just fissen this. Helen Kane, who started the vogue of baby -voiced tub this." Grabbing his trusty violin, he began to play warbling, will he on the air. It's a come -back for Helen. Russian folk songs that he had learned in his childhood. She has been out of the picture now for several seasons. Nobody but a Russian could have known them. and no-
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LET'S GOSSIP ABOUT YOUR FAVORITES LET'S GOSSIP ABOUT YOUR FAVORITES
Jimmy Lyons who, as editor of Three guesses. The Boston Bull Al Mitchel, wh o's been master. Harry Reser, the leader of the Al Jolson, the newest stage star June Pursell who is pretty nd the Sunday Gazette, propounds is Rudy'o favorite pet of the mo- of- ceremonying around in Para- Cloquet Club Eskimos Orches- to enter the radio field. Just in talented and ca doilies, his own sly views on the weekly ment. The dog often sits on the mount Publio theatres. is thinking tre. Harry can play the banjo case you don't know, you can too, startled the n West with her news during the Sunday Matinee conductors stand during re- of faking a flyer in radio. Any- like somebody's business. Tech- hear him every Friday evening blues singing a while ago. They of the Air on the Columbia net- hearsals while his master works way, a n umber of high -powered nical tricks or sweet-and-simple at 10 p.m. E S. T. over the NBC made on much tarantara about work at 2.15 p.m. E. S. T. hard over some new song. sponsors have auditioned him. melody -it's all one to 'ins. network on the Chevrolet Hour. her that NBC signed her up.
REMEMBER Gracie Allen's frantic search for her Panatella program. Fred Allen hadn't found the missing body but a Russian could have listened to then. At the prejudiced, but it seems to its that the air is badly in need brother that took her into a dozen other programs? Did relative but he had discovered some new gags and that end. the Reds turned him out and told him to grow a of just such 'different' programs as Maestro Minevitch you der and why it happened? Well, the idea was excuse tough. you were listening, must have beard before he got arrested again. otRrs. how If you was cooked up by a jazz -brained genius in the radio bean! Herman, Gracies dog. harking at the intruders. business who thought that a little light -hearted brother - Just to put von wise, that wasn't no dog a -tall, it wasn't. SLIM is hack, you WLS fans. Slim Miller, the demon WHLN Peter Van Steeden started his orchestral hunting would sound like a good idea to the air audience. it was Kaye Beall, dark and petite, a girl who just loves Accordingly. Gracie set out. a dog's life. She began in (warding school when fiddle flipper who enlivens those Bans Dance programs carver, he still i college. and two of his instruc- lurking But she ran into complications. Gracie is a CBS star. she bayed at the moon just annoy her chaperone. Since that are the Middle \Vest s particular bedtime tonic. Not torsx members of his band. When nations to learned long ago. while bothering himself up (or a dancing con- mine. he 0otked in both their subjects. So vPeter fired The NBC didn't care to have her carrying her search then she has a dozen different dug ditties. Her she a test, he kicked too hard aml highs and handed on his hip th profs. on over their network. Once or twice, NBC cut her off biggest moment was the night was whole dog team the stone those on imcket with a busted laig. Since which, Slim hasn't been air-which accounts for of short waits Culnubias True Story Hour, she so active. But n w he's hack and the good old WLS you may have noticed -when started her "I've lust liant .Dance is shore coming in sweet and strung. PROSPERITY NE FF.: when John McCormack. tenor, my brother" chatter. But she carried a n and presently sang on the CBS Five Star Theatre recently, o of his the whole country was talking about her. In turn, almost WHEN Hal O'Halloran asked his \VI.S audience if srlcrtimss w "Love's Roses Have Bloomed in Vain," every big an on the air was visited by her or gave her they wanted more jaz and less Tarn dance di -dos, almost answers z North America THE boys at KSL had to turn Eskimo not many weeks the lyricsof which were written by Frances Ring Meighan, a plug. Soon letters began to pour into the studios from ten thousand came from all over hack in the midst of the heavy snows to keep their pro- wife of -rum Meighan. Just before the program went people claiming to have found the brother. pleading for less jazz and more barn dance di -dos. The lest gag born of her search was the one pulled grams s the air. The KSL transmitter is located quite on the air, the CBS studios in New York got a long adtance from town and all the roads were blocked. In distance call. by Norman Anthony, editor of "Itallyho, :' when he that he had a letter (non n who always wanted to see Amos cnsequence, engineers and maintenance men took to ski- "I "his is 'l'um Meighan;' said a voice. "I'm in a remote announced received DEAN FttSSLER 'n' Andy in Finally, he got the job playing the organ num- joring across the frozen Utah flats. Sleigh -ho! The show spot in Florida and haven't a radio. I wonder if votid claimed to have kidnapped her brother, and they demanded action. or ber that introduces their air act. He was jubilant must go on. put the telephone mouthpiece in front of a loudspeaker $50.000 they would bring hint back. about and leave it there during the broadcast." getting his wish until he learned that the organ console So Tommie Meighan kept his coml.:bon open for the is a good half mile from the studio. THESE big shots of them r cute ones. The other hell thirty minutes and then spent another five bucks to IT'S always greet news that Frank Crmnit and Julia Sanderson renewed night, around a table in hinges dressing rn werere gath- congratulate John on his singing. And everybody was have their radio contracts. And that is what has just happened. In January, they started their N Cincinnati. they're toasting a new star in the person ered Bing himself; Everett Crosby. Iting'.tbig happy - especially the telephone company. Leonard Hayton, Chesterfield jazz maestro: and Eddie third rear of morning broadcasts under the sponsorship of AVIAV's Fats Waller. Fats is a nimble- fingered. Lang, hot guitarist. And what were the big shuts doing? of the' General Baking Company. Dun Voorhees and his husky. dusky pianist- singer -composer from Harlem and Discussing finer programs, art, or technocracy'? Nowza! TED \VEEMS, dance magician for CBS, bit off more musicians continue to supply the melodic background. it any not Ie long before a network gets him. 'rhey were playing cards for pennies. than he could chew or of his recent program He supposed to mumble oafewr lines s with his mouth full. New Year's Ant actor old him to take a bite of apple and then talk. A KICK -IIACK on Gracie Allen (here she is again) BEN ALLEY, tenor, celebrated eve anti her brother-come- home- all -is- forgiven hunt occurred big way. Promptly at the stroke of midnight, he slipped TOSS your jaunty flora sky high for Borrah Mitre - At his cue, Ted bit. But what a bite. He mold:it speak. when Fred Allen. and his stooge. a hand on the finger of his secre- vhch and his harmonica rascals on the NBC circuit. Engineers waved frantically, With a mighty gulp that CBS conic, Nringeiein, platinum proper former burst ü o I They've been on the air just long enough w give u was heard in Frisen, Ted swallowed his apple and spoke. the studio the other night where Gracie, George. tary. Mildred Manger of Columbus. thin, and heard the taste of what they can do. Maybe uthis department` is t nfici:d timing was set hack twelve and orte -half seconds. and Lombardo were in the midst of their Rotten Burns minister call them man and wife.
Guess who's staging a radio come -back! Helen (Boopadoop) Kane! Gracie Allen's search for her brother had two networks in a flutter www.americanradiohistory.com RADIO STARS RADIO STARS
T H E F I G H T I N G F A T H E R + + +
e) The little house where Father Coughlin (AbovAbove) 's Very modest, lives up to the Father's Father Coughlin amazing popularity on the air is due beliefs that man needs very little to be happy. (Right) The fighting Father himself. Or other to his utter candor and rigid championship of the page) The original Shrine of the Little Hower. oppressed. He has had to battle to be heard
\' a shabby. .shingled parish church at Royal Oak, ninety of them. In New fork, the CBS offices were It was a Sunday. I took a bus at the Hotel Toiler as tower, u re offices where Father Coughlin and his assis- I Michigan, there dwells a priest with a bull's voice and smotherede with similar mail. have hundreds of other pilgrims going to the Shrine of tants labor. One soaring floor contains his personal a hive f truth and honest battle. The Reverend ln fourteen days-it is the greatest response radio has the Little Flower. tnnent and study. the windows of which often stay Charles E. Coughlin is his name. 'fall. broad, bespectacled, ever known- Father Coughlin received 900.000 letters We rolled through snowy Detroit streets and into the alnight until the sky in the east turns white. studious. he stands each Sunday afternoon before twin demanding that he deliver that suppressed address. open flat country that Father Coughlin first saw a half This is all new, not vet two years old, and paid for by black mikes and hurls his hate for all that is false and The next Sunday he gave it. And the officials who donee years ago when the bishop of the Detroit diocese the donations of those who appreciate and wish to support hypocritical across the hemisphere. had shushed it otT the air before remained discreetly in sent him out to found a parish church. this fighting father in his attack on sham and hypocrisy. Many have tried to talk hinr down and there are those the background -and kept very quiet. A half dozen years ago, remember, this section called The Shrine of the Little Flower itself is a humble who have plotted to bar him from f like a man who doesn't pull his Royal Oak, eleven miles from Detroit, was just mud and place. Within it is low and barren. There are wrnulen the ', but he speaks on making punches. Such a man is this Cath- weeds with a grimy building here and there" In his do- benches and prayer rails. It has a linoleum flour. The the Golden Hour of the I.inle By CAROLINE °lie priest. I have heard him say: "n the young priest found only thirty -two families. plaster ceiling is spotted where water has came through. Flower time for thought and "Jesus Christ was a wine Not a promising prospect. At one end is an altar curtained with hangings of crim- prayer inmillionsn of homes. drinkers' son silk. At its back is e figure of black- haired Saint w ALESS would have turned Millions of homes, I hate said. S O M E R S H O Y T Prohibition abhors with the COURAGEOUS m. Therese, the Little Flower, to whom this shrine is Here is the proof. Last year, when saute intensity that he abhors drunk- lack. One more timid would have been driven away dedicated. he broadcast over the Columbia s. In his belief. temperance is -for some resented this Catholic intrusion. Klansman, A long block down the road, one of a row of small Broadcasting System, one of his addresses was protested the true rule of life e"There is not one solitary instance they were. Neighborhood Ku Kluxees who came to the homes is the house i which live Father Coughlin and by certain officials who felt and feared the impact of his in the Bible where either prohibition as defined or the ploi selected fur the Shrine of the Little Flower and one of his assistants. n Modest. humble, unassuming. the .n did anger. When Father Coughlin took his stance be- policies of prohibition are advocated;' he stated in one planted a fiery torch in the sacred ground. sort of residence that any frugal working man might hind the mike that historic afternoon. he ripped his notes address. Again, "Prohibition ... is not Christian. They Father Coughlin went ahead and built his 'widest church build for himself. The big car ìn the drive is at least to shreds and tossed them aside. He told his listeners who would try to make it so are either deceived or and dedicated it to the service of G «I. five year s old. that the address he had prepared could not be given, he deceivers." liaeu summer now the roads are choked with the cars TGese things are a reflection of then n himself. I explained why, and went ahead to talk extemporaneously He has called United States bankers and the Bank of of visitors ... folk from Kansas and Maine and Arkansas. met him and talked with him and heard the burring for sixty pulsing minutes. France "modern Shylucks." He has accused our govern- They c e-as I came-seeking they know not what. thunder of his speech as he told nor how he had come Within the hour, telegrams began to arrive. By night- ment of building up c nnis m, of bankrupting the And they find a great stone shaft that rises out of a drab to this parish with no idea of radio in his mind. As lie fall, the floor of his study was yellow' with them. Bris- fanners, of favoring the few against the masses. Always, Michigan flat to soar several stories toward the sky. talked, he walked. Forward and backward, endlessly, thing, indignant telegrams. The next day, trucks began he fights the battle of the working man. Within is a dispel and an altar and the attendant sacred always facing the same direction, and always pacing. Its to haul mail to the Shrine of the Little Flower. Girls And always, he fights alone. paraphernalia. Below, in the basement, is the home ul a habit he has. With a smile. too, as he remembered the were hired to open it ... and still mare girls. until there I didn't know his singular story until I went to Detroit. the Rarliu League of the Little Flower. Above, in the struggle of those early days. (Continued on page At) 36 37 www.americanradiohistory.com RADIO STARS RADIO STARS INTIMATE SHOTS OF YOUR FAVORITES
(Below) Boron Munchausen, otherwise known as Jack (Left) The Pickens gals. Jane on the left, Patti Pearl, and Shortie, otherwise known as Cliff Hall, center and Helen right. On the Buick Hoer. If you at work before the mike during one of their Thursday read Radio Stars last month you may remember the evening Lucky Strike broadcasts. (Right) These two story which told how these gals risk losing their gentlemen ore e other than Colonel Buddnagle beauty in order to make their famous original sounds. and Stoop. They're thinking up gags. (Below) Decency, Leon Belosco and Don Nevis.
(Leff) Boake Carter is radies newest news broad- (Above) The Crime Club in action. Reese is the caster. Columbia network every Monday to Friday third from the left. J. Hanna is the gentlemon con- inclusive at 7:45 p. m., E. S. T. He first made on air ducting with the pencil. He's the director. Prob- me for himself when he broadcast the Lindbergh ably someone is just being murdered of that mo- kidnapping. (Above) James Wallington having o ment. (Right) Howard Claney, Jack Smart end snack in the drug store near the studios. Dane Noyes, director of The Shadow."
Our cameraman finds himself an ambush in the studios There he gets marvelous informal pictures of the radio folk
www.americanradiohistory.com RADIO STARS A Glimpse of Myrt and Marge
(Continued front page 13) gaze at her and you know she has that there, searching for ideas and the right a jagged, ugly tear. Superstition, I extra .something" that puts sweet WI words to put in the mouths of "Billie" thought. Holding them out: ladies on great big pedestals. Maybe and "May" and "Gwen" and "Jack" "Superstition ?" I said. it's her eyes. They're wide apart and and "Tiffingtutfer." You've simply n "Chewing gun," she answered. big, the kind I'd trade nay right a idea. Maybe your impression of a radio "She's got to have somewhere to put for: and the funny thing is that Donna writer at work has her at a carved it," Catena explained, " o she tears off doesn't even seem to know that she has ebony desk in chalcedony-trimmed a corner and wraps it s up just before roosq with a Russian wolfhound stand- w e go on the air." It's her voice, though, that puts her ing o a polar bear mg. Now back to that cop yarn. Shows across with and all. Low and Look at Myrt . just look, will just which foot Mort and Marge stand warm and justan trace of huskiness in you: a bridge table in the corner of on with the John Laws of Chicago. it. Not masculine though! Maybe you her dining nook is her work bench; They were beside her roadster parked think you've heard her v on the hair awry where her fingers have before the WBBM studios jag after a radio. Of course you havoc and who cabbed through it a hundred times. broadcast. Two cops and Myrtle Vail. ant I to argue ---but I do want to tell wearing floppy pajamas that make the All three were talking. I felt sure she you this, the radio does something to rainhaw look foolish. Get it? had violated seven statutes and eleven her voice And of the two, believe you ordinances. Being a curious person by I'll take the original, which is I MEAN she is just herself. Wher- nature and profession, I said, "Trouble, pretty high praise, I think, since the e she is, she is just that. And Myrt ?" chit-chat she gives you via the kilo - if you'ree n the mood to he a father "My Little Boy Blues are sore at c.vcles of its o ord. confessor, I'll break down and admit he said. Well. tearing m self away from the she's just about my favorite radio per- have you done ?" mentory of Donan and that red, red. son. "1 always leave nay car door un- red, red frock. I rush on to Myrtle Against n wall of that dining al- locked," she answered. "They're fur- who, at the moment. is sitting at a win- e, there's a sideboard. Dishes and Man because I forgot and locked it to- dow looking out r Lake Michigan, silver, you think? No! B's her office, night and they couldn't get in to turn stack of sharpened pencils on the full of ideas and paper and clips and on nay auto radio and listen to our window sill, and a hap of white, blank rubber bands. And at stack of all the tortagrana." paper before her. She is creating. Cre- "Myrt and Margo" skits she has ever And there you are. Myra and Marge ating, mind you I'd call it drudgery put on the air. Looking a of in all the glory I an give 'em. They're mld if 1 were asked but I wasn't asked no then', I noticed a thing. The regular and swell and they have macs it's still c eating. lower right hand corner of every single of talent and personality. But will they You've no idea of the hours she sits last page had been ripped away, leaving blow their own barns? Nevaire!
But We've Got to Have It
(Continued from page 15)
Perhaps you hold that radio listeners bootlegger' who won't pay for their your troubles with government-owned old willingly donate funds for pur- licenses. radio. Much worse to the throttle hold chasing and supplying a high grade of To combat these "bootleggers," they obtained a all broadcasting activities entertainment. Several years ago. a have organized a secret service depart- by laatevr government is n power. ment equipped with so- group of idealists had exactly that idea calleddctector- Who can forget our own s last Presi- and gave it a trial. In response wagons' which cruise through the dential election? Almost nightly, to their broadcast appal fur funds, the towns and cities carrying sensitive in- Hoover and Roosevelt were at each whole of the United Stales contributed so-meats. If a receiver is working n other's throats. We learned both sides just $15,000, which would buy at today's the neighborhood. they can discover it. of every question. We were fed facts scale. approximately two hours from Having discovered it. they check their and figures and permitted to judge our CBS or NBC. lists to learn whether it is licensed. If candidates with the full record exposed. Perhaps you hold that radio should the goes jail or pays a If w e to go by the example of be a government-run business smear fine.ne. That is 'the theory of it. European broadcasting, no such thing to our Post Office. I have met many Actually, not many sets are ever de- could have happened under government twvltn point to the systems in vogue tected by these secret service agents. ownership and supervision. in C1 England and France and Germany And this is the reason. The kids of a as models for our own revamped in- neighborhmal conspire against then. TAKE England, for instance. In dustry. When the "detector -wagon" comes into that country, if v would address pity the v ungstr s go from the radio public, you had to represent ALL right, le[ r government take house-to -house withra warning. If a a party -teal the right ray. if you radio. Loo -II broadcast ad- set is m licensed. it turned off- please. In their recent lection, only
ertioemomts and the revenue therefrom and the representativos n of the law are nine statosmen was given time on the be stopped. What happens? The gov- defeated. statesmen speaking the views of t nonst raise onev to pay for Do you see the picture? We have their standard old -line parties. No one the administration of r stations and the the same thing in with a WIse wass invited. Certainly not the presentation of programs. In England, Prohibitions amendment. kids elsh and the Scotch Na- every receiving set is licensed annually learn that it is tart m hoodwink the tionalists and the left wing Laborites. in milar to that employed government: the tr government becomes Not even the genuinely able Winston for automobiles in America. In England. an enemy instead of a friend. For this Churchill himself. if you haven't your 1933 license, you're sort of dishonesty, for being ,accessories Now take Germany where we see an not entitled to listen to the British sta- to a misdemeanor, those children re- even stranger spectacle in the super - tions. You're not entitled to, under- ceivese their parents' praise. It is a body candidof political broadcasts. Four stand ... but many a man does it. And to goal citizenship. ates were .struggling for the Pres- John Bull has his hands full of "radio The "bootlegging" evil is the last of idency. One was Hindenburg, already 40 www.americanradiohistory.com RADIO STARS occupying the Prussian White House. dress by Governor Roosevelt, followed in continual competition to have the William Ward, newspaperman and by a tidal wa of talk front Hoover best and most authoritative lectures. radio taro r, reports the situa- and Wilbur and Stinson and Mills and tion ascfollo their associates, all in answer to Roose- WE have church services and the "A speech by hint (Hindenburg) was velt s single speech. After which, we sound of Broadway greeting the broadcast on Wednesday afternoon. It w ould have voted. New Year and William Beebe talking again broadcast, frontm a phono- Isn't that answer enough for those from the Brae of the ocean and in- graphph record, on Saturday evening. On who would substitute government mo- numerable programs on which nu com- Sunday, the German radio listeners, nopoly for the present private. self - mercial announcement i ever used. than educated in the speaking personal- supporting type of broadeesting? Did ynr ever ask yourself s whopays for ities of the presidential contestants, went Jant briefly, I want to mention those programs? "The network - to the polls." other fact of this problem. What sort NBC or Columbia," you say. And you No other presidential candidate got of entertainment do critics of the pres- are right. But where does the net- near a German "mike." No other po- ent system expect from their own Up- work get its money? See what lm litical speeches went on the air except topian scheme? Will they still have driving at? The network takes its trib- one by Chancellor Breuning. He Cantor and Wynn and the cream of the ute from the advertiser. The adver- spoke, of course, in support of Hinden- entire entertainment world night after tiser is the network's only source of in- burg. night after night? Most certainly, they In the last analysis, whether you Now glance at France. last year, win n Why? Because no govern- like s it or not, the advertiser pays for when they elected new hers to the ment subsidy would pay Ed Wynn the every m d every Chamber of Deputies,Tardicum was $5,000 he demands fora performance. on see si syllableytof that is ubroadca st. President of the Council of Ministers No government could afford to present supports "Clheeritis" program and Seth and thus had control of French broad- such programs. Parker and "Moonlight and Roses" just casting, Mr. Hard describes his actions But the advertiser is forced to it by as surely as he dues those periods on thus: the fact that his advertising is only as which his name is biurbed as the maker ' Tardieu was magnanimous. He an- effective as his audience is large. So of cigarettes, cylinder oil, or what- ted that he would permit the broad- he hunts and invents and devises n ha ve-you casting of a speech by his chief political and better things to a act listeners. per- rival, Hrne He announced it as a His time on the air osts hundreds of fect. .The urewill aalways he the battle special, personal,persemd, individual favor, dollars a minute, and he dares not spoil good taste fought by those sponsors "e Heru had already taken the air. it with mediocre talent. When he fails, who want to talk about their product Noerriotw took the air. Then Tar - he tosses away a fortune. Accordingly, rather than make new friends fee it. dieu took the air again, to reply to thn best brains he can bring to the prob- It is inhere system. but there fHerriot. Then five or six of Tardietie lem are employed. And the result is agrugrowing t recognition on the part of fellow ministers in the cabinet of the though not always a happy une is our advertisers that entrance Mtn a listener's reigning government took the a also present self- supporting uncensored style home carried with it a definite respon- to reply to Herriot And then the list- of radio entertainment. sibility. eners voted. If some of them veered Admittedly, we aree not able Yes, the foreigners have a few things toward Herrin, it was not through any forced) to listen to so concert and that we haven't. When they come here government failure to pack the govern- ymphony music as is supplied the Brit- t of them join in the tumult of mental French air on behalf of Tar- ish Isles by the British Broadcasting There's too much advertising nn the then." Company. For those of u. who wish But I've yet to meet the French- it, though. there is ample. sAdmittedly, man who could substitute his radio for LISTEN to this, you Americans. Had r studious listeners arc not or likely his daily newspaper and never feel the our own air been similarly controlled to receive the equivalent ofa college loss, and I've yet to meet an English- l.oar November we should have heard a education through their loudspeakers. man who ever got a belly -laugh tat of speech by Herbert Hoover, a single ad- but on the other hand the networks are the British Broadcasting System.
Too Much Money
(Cnntinned from page 5) comfort and place of obscurity to the than work. But not became he was Rhythm Boys. Rinker got a job in blazing limelight of public idolatry, well -beaded, not because he thought he studio. Barris rent hack Mtn the Grove The West Coast from Canada to was too big to be fired. as a singer and band leader, And Bing Mexico made hint its favorite. Perhaps I tell you, he loved those parties. went out and played golf. they were tired of tenors, perhaps he He loved the fellowship and gaiety and In the East, CBS officials were talk- had something in his songs that they horseplay of his pals. And everybody, ing about him. They wanted a singer took unto themselves thereby gaining a believe you me, as his pal. to throw against Vallee and his peren- glimpse of romance No matter, he be- So -e-o-o, Bing Crosby became a play- nial popularity. Crosby seemed the an- came their prince in shining armor. boy. On $300 a week, he became a swer o they wired him an ffer. Bing In the Grove one night, a d-eyed stay- out -late gay guy. Always, there didn't want to return to New York, husband invaded the bandstand, damned were parties and people to pat him on He likes sunshine and salt sea breezes Bing with the statement that his happy the hack and set up another drink. "I and wide open roads. He didn't even home had been ruined because his wife honestly thought I was sitting on top of an was in love with the singer's voice, and Me world," he says. And wary not, Mack Sennett put trim to work in swung a haymaker at the Crosby chin. when those same night clubs where he few shorts, and that was fun. A lawyer There were other similar episodes. had sung for coffee and cakes welcomed persuaded Bing to appoint him his Love hungry school girls found his him an talkie town's prime favorite? tanager. An agreement was signed ballads an answer to their prayers. Not and Bing rushed back to his golf, later, many average American boys have to EVENTUALLY, he and Barris and he had to pay that lawyer over $20,000 n the continual risk of being kissed Rinker walked out of the Cocoanut to get his release from that scrap of by strange and often homely women. Grove after an argument That was paper. That is the sort of thing that Some say that all this went to 6 ng's the start of his difficulties. It meant can happen to an average American head. I don't agree. I'm quite aware broken contract and law suits. It meant boy, that he missed several performances at that his songs were no longer on the in the East, Columbia System offi- the Grove, I know that he began to air. cials were growing gray. Their wires consider parties of more importance It meant, too, the dissolution of the go t no pone. Neither did their let-
41 www.americanradiohistory.com RADIO STARS
lens. So they decider) ho w not in- who infest the threshold, of those who approximately $Roll eacn terested the they s offered. make important money. Old "friends" He t lie and dress he fash- That slumld like , lie in Cali- that he can't remember demand "loans" ion that the public expects of a star. fornia`, all salary was tbeond wherecor they see him. Down-on-their- their mufentamling. In Me nd, they luck a s beg hint for help. Yn y 14E, must have ash always at his offered Bing $1,5170 a week. no idea of the presumption of people nth because he r knr Think of it! More than a lot of peo- when they accost a n themoney. when r ho will have s to hire expensive some ple make it . $1,111.5 etch Sonic ask hint to pan their railnud lawyers defend other.
week. Bing e tcoi,oy realized that he farefares o Califon And Bing has done It this` wass going somewhere. going into the he has ra sent checks to other know. and tthere raare plentcountry,of un- flight of radio `eenter- people landlords. But has a of it scrupulous lawyers who will go to any tainers. accepted the offer and crane ever e hack? Not ngi pinny. emharr and fu - to New York. Whe re does his r Not desertad settlements from a publieper-m Senn weeks later, he was g many people outside the bat s know ality. Bing has already paid out $3,001 a w,rk.for his radio work. The that radio artist must have personal $35,1111 in suits --and he will pay re Paramount Theatre in New York added repro who represent bit before the year is aver- It'si one of the $4.000 a week for eight week... when he just a salesman represents a product_ penalties of being on top. plryel there. In addition, he made in- Out of a dollar Hingeearns. s. twenty Though he is still in his middle-twen- numerable phonograph records. cents go erfor commissions to these ties I've recently .see some eel look- agencies. ing lines in his face. n And I t wonder if IT is hard to believe. not it. hot those He must mountain an office where his he doesn't egret the day he traded the the figures. Bing himself gave secretaries can open and answer life he sltrced for the clinking gold coins
then . From then side looking end to the heaps of fan mail tba, conies of broadcasting. lie is n the top-
in, he ` has everything. From the inside daily int flit Post Office hags. Ile lasa Mr/St rung of the ladder to s, but
well, he isn't so sac pros who s paid to keep t oshv I wonder if he isn't finding dame a
Fie is never free from the leeches none before the n public. All this takes harsher taskmaster than he anticipated.
Washington on the Air
tCmtitned 1rt, n ¡oge 17 t that in an airplane traveled ton narrator must be at the White flouze restless throng. Further away are ad- fast to .\ reporter will be c ditional thousands. On a good day, the at the llot One more will The pre of c that leaves Inaugural draws at least 75,1111 people. he at the Capitol Others o will follow the White Houe presently. for the Capi- \\lien all ar t place. Chief Justice the parade. Ilnt they. separated tol i always accompanied bs' i Is,lic Charles Evans t Hughes and President- be tiles g 1 he .tato- and cavalry escort. NBC lobe. to have Hoot Bin o it go a position behind gether into ns prt aide lnictdcast' portable short-wave t in- :t hank of `mikes. You've seen picture. The is handled ly engineers stalled right that pr, si of those mikes and wondered why so trained for such things and Messts. At the Capitol, when y the President. Many haven v
Miller and Glover. For each network. the President-Elect. and are s Vice- Well. they earn't all necessary: half of central paint ties together all their President Elect go into the Senate Yitg them a not in e, bu tv re ready ;\ a this central to the President's Itoo just off the in 1,21, any otters break alma n. point tt hears:dl that his t announcers Senate Clamber, the est he de And then, while a nation listens. the saving the ether audience. Ile scribed. Perhaps ft,y Iasi minute billa Inaugural oath mf office is administered. Kauge, the ptddic's interest that re- will le pat sumcd to Ilorrerrtfor his And we rise to cheer a new President. porter's s Sitting threita of signature. Even then, the radio's work is TIIII editor. he judges whether \II this Ile est C apitol done, In the White House will In' time to shift. If i . he stil:siginto a is throbbin g with : tthein the hell the celebrated Presidential Lunch- mike that s his words to the an- Senators` a taking their place's. C011 at which will he countless distin- earphones. .\ mike will Ire nstalld here to tell of guished gurst.n. Already, the Itfg pa-
o "Announcer speaking . , . listen!" he the colorful awl t distinguished guests rade, usually the most impressive spec- co act s. the galleries. Perhaps a rambling tttike tacle of the day. is forming. After the
Phe a who happens to be doy be employed to bring a few words Imwhunn, it will starch past the Wltite talkie at the moment catches the signal m eelebri - Presently. the Hot Honsc while the President and his and, talking on all the while, listens to of Representatives lea ,iu gocsts sit in review. Last year,r, it took the IleXl Now, if our cen- and t the Cham- n ,l one-half hours r as the tralrai l [ editor. wishes ton ber. a.hnd tine solemn h pr, Presidential Stand. This year may la. the broadcast to another point. he may crimes the Diplomaticattic Corps. the Ilmwer nucb shorter. abine:. Army, Nara. \farine officials ~,}Throw it to NieN:umee. and members ñ the Sups c Court. No AT night, while searchlights play ovt. ses The announcer mites away finishes one t now ger se the day the city. dancers will too the his s acid c , the f:t- i. building toward climax. tune of thn nrrl'residentt famous miifar,rgn \nri n rill' take ynti Presently, h the midst , at the Inaugural Ball_ Roose- the East steps of the Capitol Building 1¡arnr`s Inaugurale Address. Then. velt will not attend but menders of his where Graham McNamee .. In after he has administered the oath of family will. They may even say a few turn, NIeNantec takes over the lun:ol- ,armihr el Semions words ovo. the a r Certainly the color- radegg officials-officials n,l honored ful s will be described by network moves slowly to the list steps of the word-painters. And finally. when the NO doubt alntut this Inaugural l :opitnl and first of all i this exodus last guest iras gone wearily honte to represents r of ` the biggest jobs are President Hoover :oui President- bed. forty or fifty unshaven fellows will ever given to r, broadcasting network. Elect Roosevelt. pick up their wires and mincir mikes, and When President -Fleet Roosevelt leaves their w Weary banes and bring his hotel to call cot President Hoover N the Fast . teps is a small covered Mon back y New York to recover at the Wltite House. mean must tell platform_ Beyond, tiers of seats front as trying a day as ever conn to the [hotel States about it. Another for 111,0111 people are inundated lo the gentlemen of the radis. DON'T FORGET -RADIO STARS IS A MONTHLY! 42 www.americanradiohistory.com RADIO STARS Kate Smith .A Remarkable (C nnrirmed from pore 2.5) homer, moil seven had cone and gone, he turned them down. He had his own idea of the sort of program Kate timith mold do for an advertiser. e It was the eighth applicant svhn agreed to meet his demands -and agreed to pa Kate more oney for a single night than she had ever gotten in e k. And that, with Ted always at her elbow advising and guiding, was just a beginning. Between muo,h they've stormed all the citadels of the enter - tainment world. An an the tJDU will surely want at least one of these ritziest restaurant in New eample,York is the neat little perfume containers for your own Central Park Casino. Here are the hard -to- please se- lifters ami blur use. And.., they are so attractive and useful bloods of Park Avenue. Kate signed x that you will want more.., ro serve as contract to sing for them. For two ideal weeks. Everyone o .show business said gifts for your friends. These non-leakable she would flop. At the end of her two weeks. they wouldn't let her unit. containers may be had in six popular colors She stayed five weeks and then had to CLOSED ,..Get yours now,..keep it in your purse... leave to fill another engagement. and you will always have a ready means WHE REVER she appeared in vhde-m of applying a dab of your favorite scent. villa houses. she broke records. Baltimore turned out and gave her a Just send your name and address with the top of a UNIT reception that iv:led Lindy's. In package and toc (to cover cost of wrapping and postage) for Washington, the rold home town. her friends formed a column of fours and EACH perfume container wanted. Use the handy coupon below. showed her a parade up Pennsylvania Avenue that still has the natives talk- ing. The miracle of it is that she has To have a Soft, Smooth Skin kept her head through all this acclaim. But she did and. indeed, she always will. She happens to he that kind of girl. Always, she is more interested in INSTANTLY! other people, f think, than in herself. In their troubles, too. Remember that horrible night in A LINir Beauty Bath is sensational in immediate results... Cleveland when a terrible fire swept delightful.., no waiting. ,, and at trifling expense! through an apartment building and claimed a score of lives? She left the Merely dissolve half a package or more of EtNIT in your theatre in which she was appearing and rub..,bathe in the usual way, using your favorite soap...and led a half-dozen other performers on the air over a local station in a grueling then feel your skin! In texture it will be four -hour entertainment and appeal for soft and smooth as velvet,..as well as per- funds to (help those homeless and be- .-- reaved families. fect in elasticity and suppleness. When little Birdsall Sweet lay in LINrr is by respirator in Poughkeepsie, New York, Perfumed sold grocery stores, slowly dying of infantile paralysis, she drug and department stores. Unscented and Ted drove All miles to sing for him. That night, she drove back again UNIT in the familiar blue package is sold through pouring rain. On the air, she only by grocers. Try a LNrr Beauty Bath to- asked her friends to write to Birdsall to cheer him ire the hospital. Did they night...you will be delighted with the results. respond? The sick boy got 15,000 letters. THE BATHWAY TO A SOFT, SMOOTH SKIN She never forgets a friend When her pianist, Jack Miller, went on the air with Bob Taplinger in the latter's Corn Products Refining Co., Dept,asy, P.O. /30a 1y1,Trinity Sra MY "Meet the Artist" r CBS, neasesend me eesrumeroommac eotoau Kate insister] on coming n to introduce www.americanradiohistory.com RADIO STARS with -a-broadcast -each -night" in the sited her to make a movie in Holly- Three nights a week, in addition to her mountains. At that time, her salary was wood she not at all anxious to ac- own network broadcasts, station KNX $2,700 a week. Those broadcasts cost cept. To be - frank, she feared the hard carried her voice up and down the her $3,000 a week but she paid the bills hearts and sharp tongues of talkie - West. without a of complaint. town. Just a onth after her modest ar- 1 doubt nif r anyone in radio works The day she arrived, she was just rival, themn industry decided to harder than Kate. During her en- potter scared kid. With no fanfare thank her publicly. A huge testimonial gagement at the Central Park Casino, whatever, she leased Monte Blues dinner was given at the celebrated Cu- I happened to ask her for her schedule. beautiful home in Beverly Hills be- uanut Grove. And what a party that Here e it had a tennis co andd s 2,0011 writers and directors and day, she got up at ten a mngi pool. For two days, she drove stars and producers, every big name After breakfast, she answered her most high- powered car for miles over the in the business all wishing her health important mail. Next, a visit to her nearby mountains. And then she mitt and happiness. dressmakers. Grabbing a sandwich for s was ready to work. Can anything spoil this girl, I won- lunch, she dashed to a theatre in Flush- Can you imagine going to California der? Can any aunt of praise or ing, Long Island, to give a performance. to get up every morning for weeks on worship change herr natural, unpreten- Her next stop was at the Central Park end at fire o'clock? I can't, but that tious self? Evidently not Christmas Casio to rehearse that night's show. is just what she did. When scenes arc day, she gave presents to everyone who Completing that, she hurried back to to be shot on location, the movie com- had worked in any way on her picture. Flushing for the savant) show. Then pany always leaves the studio at None was forgotten. Christmas day, back to the CBS studios fora confer- Mont of Kate's nc her special dinner guests were her . To Flushing again for the third location. She didn't mind, though. Each mother and sister just out fromWash- slam and another return to the CBS morning, she was ready and waiting at ington, D, C. For them, Kate had studios for a rehearsal and the Lo dawn, cooked with her own lands an eighteen Patina broadcast. With that over, she pound turkey and two fine mince pies. drove to Flushing for the final show, ND here is another thing she did. And there you have her. and then returned to the Casino and A tier regular broadcasts over the She is still no young and already to spent the rest of the night singing. Be- Columbia network for La Patina had essful. Sometimes, I fear that fore she could go to bed, she had to never cached the l'acific Coast. Out metiting wrong will happen to spoil learn three new songs for the next day's there, Kate Smith was just a au life that has been no useful. It isn't When those westerners heard that she easy, you know, to live in the limelight. ethSoro life, sn't it? in Hollywood they wrote by the Fortunately, she has a knack for it; The one thing that Kate fears is usands, begging her to sing for and a trusted advisor in the person ridicule; not of her person but of her them. And she, with that warm kind- ti Ted Collins, manager, announcer, work. Recently, when Paramount in- ness that is to distinctly hers, obliged. and prophet extraordinary. Inside Story of Rubinoff and His Violins (Continued from page 11) II no easy job fora lusty boy, Professor Gottfried gave it to his WHEN he was fifteen he went to one nfaa family of tight children all charity pupil. America. Going had been hard in living in m, to guard anything That gesture must have cost hill, Europe. He had spent much far study. no fragile ae a rfiddle. plenty. He am had had his dreams, his Ile had but one item to declare at the There were heartbreaking experi- aspirations to play on the concert stage, customs. A genuine Klutz violin. The for royalty. The violin was all that re- value? Alt, who can say? was the time, walking the five incd of them. Weil, that was He drifted to Pittsburgh. Fora time miles home from Professor Gottfried's nothfor hint. He w a good-foe- the Klotz. lay neglected in a boarding through a blinding snow storm when ing, a c teacher. 7-he boy house while he sold papers in the rail- he stumbled and fell and lost the pre- still had a chance. Let him have the road station. Fora time he prospered cious fiddle in a drift. He returned violin and thought of going into the business, home, empty handed, stricken. There It happened that his kindness was But a policeman saw him taking chances were three terrible days and nights. to come back to him a hundred -fold at jumping on and off of movingring trains Then a search party of friends and a time when he would need it desper- and literally kicked him out of the neighbors found it for him and all was ately. Bnt Gottfried had no way of station and out of the newspaper well again knowing that then. bu And there was the tinte when he There must have been something of Brother Hernian a to America, findr home front the barber shop to the spirit of those roving fiddlers of the to Pittsburgh. He was broke. Dave a younger brother trying to em - .Alps in the instrument because as soon s broke tat. Well, Dave had his late his musical accomplishment by as young Dave got it he began to long fiddle, Hee,ran said. Surely he could hanging the fiddle on the floor. to travel. pick up something for them. But there But in time he outgrew that fiddle as His father had signed him on in the were engagements. he outgrew his clothes. It caused Gott- army until he was twenty-one, a fine Herman proposed Atlantic City. It fried grave concern to s child stroke, on he thought, because he could was early summer. There w many with s much m in his soulul c - stay right in his o village instead people there h and much gaiety They presing it through an instrument of going off to Siberia. h But Dave hated went. But found no engagements. which could only give forth miserable the army, and one summer while he They were (hungry. Then, anti for naterwaulings. was in camp he ran away, crossing the the only tinte in his life, Dare Rubinoff Polish border by night, his fiddle played on a street corner, holding out THE music master had one prized pos- clutched under one arm. the hat. He (hated it because he felt it . session: that was his violin. A gen- Rich, jolly years followed. Warsaw, as just like begging. But they had to uineKutz it was, product of a famed Hamburg, Berlin. The good gay tunes cat. Tears of shame ran down his violin -maker of the Tyrolean Alps. that he drew from the mellow rid Kloar. cheeks, hut he played and coins fell Gottfried had picked it up there on his earned him a living in leer stuhes, with into the hat. wanderings, buying it from a fiddler travelling orchestras and paid him The street c incident had a who played at village dances. There enough to permit his studies at the best tragic aftermath. however. A cold tail s joy in it. and mellowness, and a conservatories. And mind you he was mitt wm in from the sea that night. carefree, vagabond lightness. then only thirteen. It got m m the joints of his beloved 44 www.americanradiohistory.com RADIO STARS Klotz. softened the glue, and opened it 'This is the one you will always hear up at Me seams. Ruined, for the time hint play unles..- I Learned Radio at Home being. The -unless nteans kto he covet, a The next day he rook it to a violin fourth one. Ile would like to own and Made$6000 repair titan. But this was an expen- Stradivarius, but it roust be one of the sive instrument. The hill would be hest. There are four or five hundred In 2 large. The it coins were gone. And "Strads" ito the world. lint moly fifteen Years.- now there were no means of getting which he declares he would be in- more. terested in. A collector has one of them. Dave did not want his mother to He made a cash offer once of tifiy-tive know his plight. So he wrote to an old thousand. But the collector turned him school teacher, asking for help. Luck- down. Still, some day, maybe. ily it was warm. They slept outdoors said he had only owned three vir, and bummed hot dogs while they rns. Actually he has owned three and waited. Eventually the money came- a half. from Isis mother. The school teacher. The "half" is a practise fiddle. a skele- unable to help, had turned the letter ton violin without a back or sounding over to her. Two day, later he found lamrd. Rubinoff likes to do his practis- work. He felt that he had to, then. ing after midnight, but in the big apart- The Klotz had one more adventure. ment house where he lives on Central One night while lie was dining after Park South the neighbors objected. So a benefit performance at the Elks' in he had this fiddle 111:111e for him which Pittsburgh, the violin was stolen right hardly squeaks above a whisper. out of Me checkroom. Flo thought it th distinguishing quality which Rub- was gone for good that time. He inoff puoo into his music is something he L.S.MTatfr.Z..."'rta.a C011idn't eat. He couldn't sleep. calls -schmaltz." Literally. "schmaltz" Then. after a week or so, the thief in "goose fat". Musically it is richness, was caught. Rubinoff was so glad to sentimental war.h. If a number has get the violin hark he refused to prow: -schmaltz". Ile thinks it's all right. People like -schmaltz." He's as proud of tom showmanship as p ROSPEROIJS days followed. He he is of his musicianship. He may not wandered front coast to coast, play- he the greatest violinist in the world, ing in orchestras, in vaudeville and hut just show hint a hotter shownsan. ",New Perfume picture houses, for a time with Victor And he knows his radio like nobody's Evrortr-r!=i1Zt Herbert, making his name known, but business. nina S. the not yet in big money l'ut the flat hack of a violin against Riever's Mamma !hum art mon Finally he decided that he needed your ear and run the how across the of ml pellumm Made Irma aim camme of ficmcm,withom alcohol. another violin. one with more depth strings. hard. That'll give Yon an idea and greater vividness of expression. of what violin music does to a micro- ROMANZA On a trip to Europe be found one: a phone. You have to play like this, soft. (Tha aristocrat of per, Imes) dealer had picked it up yet. in the littered Lots of violinists don't know that li Ni windows of a Berlin pawnshop. Believe him, it's hard to get slmwmans Otot,esIrdLr4er.unia.t.12:' =T.= It had been made in 1740 by Guada- ship over on the air. But he does it all BOTTLE gnini. most famous of the pupils of on lois contrasts anti FREE TRIAL violin, with mac mower or at. Om*. wwErs nu. Stradivarius, the noaster niolM maker climaxes. Paul Rim, S Co., 10. NM St., Son Rene.° of all time. It hart a fine clear reddish Have yno ever noticed that he never color. possessed of n,tortlrrrrittiin. The talks over the air? Some have thought price Wog $10.000. No more than that it may be because of the trace of accent because it was hoodtiocd. of his mother tongue. But the real re, The violin, according to the story, 'tort is because he wants his voice to be hall heen in the possession of a famous the voice of his violin. That's duo, German musical family for three gen- manship, too. erations. bringing its members grad- ually to financial ruin. until its last WES showman all the tim, Dark. owner had gone with it to the pawn- " dapper. a lashionplate dresser. he slsop. Otherwise it would have been diets to keep his figure because he de. worth $50000. tests exercise. Even eats sour cream. IT COSTS YOU NOTHING UNLESS But the liminess instinct which made Ile must haye music constantly, eat IT CROWS YOUR HAIR young Rubitiod jump on moving trains ing. grading or resting. And when Ile no sell papers was stronger than his hears it he can't help comhocting..mak- wmenditions. He bought it-and broke ing extravagant gestures with lots fist the jinx. Few violins in the world and emitting stentorian "boom boon.- have made more money for their own- where the drains come in. ers than his. He wears a signet ring with the This ig the one you hear him play music note. -13 Natural." That is his over the Chase & Sanborn hour. This OHM00. No credit to hi, though. Boy- BEAT HARD TIMES one too has had its moments. lt was ish Mill. impulsive in everythiorg ito stolen once from the Paramount Thea- does. he couldn't he anything Ina WITH HOME STUDY ter. But it was returner' the next day natural. °--m^'""""" art. anonymously. There's a postscript to the story of It was dropped and broken too. But the Klotz fiddle. a happy ending. A amt. name anal fortunately in one of the right places. few weeks O,O. Rubinolf sent his fatnily a on a to the old hone in Grodno. There are dozen places where you visit TailLireamea ean break a violin and not injure it. They found Professor Gottfried still liv- 'There are a hundred places where you ing in the same shabby red brick home. can break it and nothing trill Ile is getting pretty old and infirm. He ne make the tone the same again. The tried to keep it sccret, but he was Guarlagnini came out all right. But he actually starving. No pupils any more. had it insured against such a thing lie won't want fror anything now, LA SALLE EMEISIM happe another time. though. Rubinoti saw to that. ORR R-11.11 Enka. 45 www.americanradiohistory.com RADIO STARS They Can't Fire Her i C ontnue J from Mue 1' and a'urge number of them. eventually, eel into the Nfil! fehl. And with lutines ku.'MN uMmt. But here is som e- wink. visiting Chicago. called at the the rrnganiz:tion of ressuant, with thiug clin anger. This studios. network broadcasts. Irma Idea list eut. add sign MI If she did. she One, day several years ago a letter protests-el. her role' surely net w from a certain large western state. A ND what of the lode wearer, n whose ta the press. She miwan el no credit and rnber followed-feu n the same favorite pastime had /writ listening comment. ,,thing but Irn's music. The addressed r miner ref mrthe to Irn:i. argon selections', She found \Il this itappewd n rn mth. ago. \\ ':,\R aagamrattnu. but particularly he sell withi the solar which she and she still is unknown.y Irma tiler whose organ prt,grarm. were desired.red. She found herself rebell- Anil that i the . of Irma 's spin aiming the t V polar d frequent óg at the powers that had cheated her air. the s of a great- beartd woman the siatir. It dew-lisped that this of this joy. Twice eachr year, site drive. to Chieag,. earrewsitalent was particularly i In the NBC offices. caet iset soon Her cur radio ,pipped au she wall eel anda liked it r'pe- it-trivet! the first of a series d amazing mot v rculca route. Twice m m y h ially the. evening. letters. Herr was woman de11unoling each tbit parks , briefly before the One .slay the ni the letters Irma tarn on tea l Hite day. the klerchamlise Mart studios nd then called. She was v nmg. woman herself arrived. She inquired takes away Irma Glen-and a those of but certainly n old. Thnote staff n t her politely if N1.1'unt their broadcast the N RC :t ff who are free -to a gtoksl royally. hay knew her from her let programs. The affirmative :answer was room in an exclusive hotel. l'hmr relre And she mbar a Ca rry t p just as she knew it ould i.- 'Ten these members radin royalty the WINK group.a I shall Inv o sheWtdd tarn. She the el mystery. and eat M d This friendship grew. The laxly vis- bought a weekly e spa and asked drink with her anokaftensarels, plum trl Chicago every few n nth, and each slut it Ire filled with Irma lilens music. ahead te programsa s that shall drift into n gave- a party. The staff. in turn. She paid her n Frei rate. imheut millie rughomesh a. -Irma Glen's pod n tribute . to her o n the a discomfit-and today she has what she 'acetic Munie." She Iwcrnw devoted to Irma and her wants. WENR couldn't tire a Was there eve tame peculiar ar- Irma oldenm omlteyt u eel to. --and they came the day when 1\'F:NR rangement? Not r that the I.radcttting certainly want te der u1t such thing. Do You Know the Real Lopez? ¡Continued /row parue .Z1) under a long term contractcu n New ultra modernistic and I.rpr, s from trash to volume, that are f,ueul in Perk 41111 be my ti come Invinum u a t place of black. orange vers .elect libraries. And he has read Irises the \lidtlle Nest. Lope: told n ami gold. The lathr.,,n. which had a every Irark he owns. be would Ic in Chicago within a wwr sunken marble tub, was panelled with Loper and children arc seldom and that he w ,,tiri be more successful Vaal were ntser :done in that thought of at the to time. Ile has Ihcn, financially, than in New l'ork. fathr abut. used the public ir cliche of lacing It w utter of number, and vitae Laper gave Arlies in titis place fur land of children uni dugs. yet he meets lions. she told me. Three. nths later gentlemen of the press aw l others who m. mng.ers on a level that few adults the Chicago offer a and things u Ins nager thought shoat,' be r ranee achieve. .rangel themselvesarthat be was able ta eel. Loper. 'howls he imp to (fee incident will illustrate his kin- to accept it. he z the mprfect ho often ship with children. for se shy vision. Either the ,takenmag- Lopez w sing to r home for 101.1'í.'S vo . which is almost high nificence lof" hi- lining quarters over- Sunday dinner. %re pitched 1 the air. has led son whelmed him rra he didn't care for his his r lu,t1.r r rim people to thick him .lightly efeminate. guest.. He tidbit talk much and he old am. etLaper r.l and David. who Notting C.01111 le further fratot the wally retreated t lure corer had lira pitying somewhere.ewhere. sltaurl truth. It just happens that he T11.1 Jack whenever he hail the chance. up later. Bevil took sine Hemp.ey have what similar voice Then iris n r with tris manager lank uat the baguest. pitches and fin. anything. ha, te broken.c later promptly gave up ..1 "quire Mr. 1.1gru :' he said. deeper The man very hi penthou rad moved into a very -Oh. n said Lopez, "l'et Jimmy line. His diving quarter. almost mater- of-facth three r apartment in \I urphy.' t in their simplicity. Ile is poetic. a quiet section of Manhattan. His tele- This stumped Havid who knew per- ularrMunn his eluthes but .hints height phoneihht number he kept secret he fectly well that it was Loper. Then he .colors Iles plays Ia.rlall at eve op- alit rr ogive his ashlress toi ex- ralizel it was a game. portunity aryl is a terly reckless of his cept few close friends. le mvin.tallatl "I'm Jack Dempsey." he said. This very rajuuble fingers when in a game. a maxi of garb' fish and a Siamese tat. eat noel. t.Ppr told him he kept ele- %Valium interest him. eve Reek, which weren't evidence phants Ill hi. atiannwm. David wed 1 him but he i a Hon Jaiua fit. the penthouse. appeared m aul he had an he pail a e his bedroom. ire tall ih with womenw1 n he t nd agreement with hi. man- story lhnsra :smother uul both id them which have been ,overheard. l a agersrm thai he ell nod base ta enter- seemed huglev amused In' all. 'iavnl 1 h Many of his waricn friends he tain in hi. n ploc Ile much was mldetly ecanti ed by this t imis m etrst happier n his. w place ulr he still he declared. ut fun The years ago I.epz under the keeps tir apartment thring's his return lair plate' t -ether and talked sa lot- `ages of a who believed i to New fork se nits a matter ref the far not as 211 adult talkies child pmt 4 what Rrnadwav calls front'. Ile sleased distant future. t two kid. pray and talk together. My for Loper s use a penthenu' aiartnrrtn. The library tf Loper 's a curious wife and 1 felt completely out tf it. ,ueelmking Central Itark. It was an rtllectinn. lie has sa c first editions armoring place. The living ream be- that are Kenn. Ile chas hundreds of LCu lli. has Inrn acute' of Icing came an oriental garden. There books on the occult and an psychic re- Irutorivss. 141011 know. Ill. 'owe brace with huge fish pest'. , Netter search. His collection of 'retire ranges oil itunttr is either Yery subtle or very www.americanradiohistory.com RADIO STARS naive. Once I heard him argue for allowance and he wasn't allowed to sign twenty minutes with a girl about his checks. Ile can't pasta street beggar ability to walk on water. He kept a without making a small contribution. Day a fler da perfutly straight face and finally the The result was that when he was at girl had to restrain hint when he siarted the St. Regis hotel in New York word out to find a river to prove his state- got aronnd and at least ten beggars ment. Ile had almost convincul both of stationed themselves between the hotel us that lie could_ and his apartment. II is greatest weakness is that he Among his acquaintances he numbers can't resist advice. lie will decide on the smartest pcattle in New York. I le a tierfectly logical course of action and is invited to innumerable parties but then sinneone for whom he has consid- accepts few invitations. Ile has few erable respect will suggest something friends Iwcause of his shyness and be- else and loll change Isis plans. He is cause Use people understand the man. unusually lucky in picking winners in Slusicians. even the finest are ordinary hors, races but usually is talked into persons to him while he places :di writ- betting on some other horse after he ers on a pedestal. Ile would he much has nude his own selection. more interested in meeting a feature His strength is in his firm belief in writer of some newspper than in hay- F own ultimate success. Remember ing luncheon with Toximini or Slischa slat I.iipee has been on top of the heap Elm for more than ten years. Three times He likes publicity if it refers to his during the past decade he has heen ab- ability as a band leader or to his end- solutely penniless. Each time he has nencC in the field of popular music. made a fresh start and despite his finan- Personal comments about his clothes, cial setbacks his reputation as a band his habits or his everyday life don't leader has been kept at a high level. interest birn. He has never fully ar,reciated the A few people he accords instant she sold charm of his piano playing. friendship. Though he meets them only ROMANCE Ile was invited to a party at the home mice he will talk with them and ask of Lowell Thomas in New York several about them for years afterwards. to others . . . years ago and as usual at parties he His ambitions aren't musical. Ile was rather shy and reserved. The other doesn't expect to conduct a great sym- guests. being well bred. didn't say any- phony o rchestra n or does he expect to thing about hint playing for IIICITI. becoMe a second Paderewski. He wants 'WU at fast there Finally Lopea decided he'd like to try to write. He feels confident that he eame a ROMANCE the excellent piano in the Thomas's will learn bt write some day and that apartment. lie drew Thonus aside and his nano will appear on a really worth- of her own: whispered in his ear. while bwok. you think anybody mold niind He also has the conventional apart- if I played?" hr asked. ment dweller's dream of a house of his Thomas didn't think anyone would imvi with a flower garden. There arc mind. Nor did they. even times when he speaks isf retiring For more than an hour he played. and becoming a gentlenun farmer. And he played Bach and Braluns. Perhaps he will. But first he will Ile is generous to a fault arid seems consult the numbers and the influence 10 be no regard for money. His clev- of the stars-amt if the signs ere pro- erest manager had to put hint on an pitious, hell probably reap a harvest. 11 A The Mystery Chef Revealed I Continued Irani rage 30) "Come when you can." he told them. lent cooks. Hudson Maxim. the inven- Ile had no idea of how many would tor. was skilled in culinary art. Arthur . Or when. TO him. and his way Balfour of England. too. The last book Aped iossa 1111MANITN. Ifs of cooking. it wam't important. At six that Alexander Dumas wrote was a nv, no one arrived. At seven. no cookbook. 'Me artist. Whistler. special- one. Sono tinto after eight. the first iltd in such dainty dishes as frog's- pair straggled in. Between then and legs and snails. George Eastman who two o'clock in the rimming. he cmiked invented and nianufacturol Kodak. and served dinner for forty.one guests. could um], better than most WOille11. Modern ju,. recently. a Long Island millionaire I HAVE eaten with him M that got.- built himself a special kitchen on his Romances ' genus apartment and seen tune he estate at a cost of $WIM It was does it. There is none of that breathless Pierre Dummt, I think. who invited --,s" 100 hustle-ansl-bustle atmosphere which the some friends to a club for (linnet 31111 Keens. ! usual 1110AENS exudes. Quietly and with arriyul to discover that the chef had At lim.,.. and Nevrattands-Now an unbelievable lack of effort. wearing walked out, whereat Dupont himself a faultlessly creased business suit, the went into the kitchen and cooked as dinner was cooked and served. His good a dinner as had ever come out of U. S. GOVERNMENT JOBS kitchen is a tiny box-like arrangement it. SUM le SIM P., )1/, NONFN IS in one 1:1111er Of Ids big drawing. rO0111. But about this Mystery Chef himself, Alost cooks would say it is um snuff. how did he beconw so skilled? This is Yet, it was all he needed to serve those the aniasing story. As a young man in fortymne guest. on Christmas Day. London. he was one of he city's most From him I 11,11111A that nun, of successful advertising non. Ile took the world's greatest men are excel- life in lull stride. buying ,racing yacht VZ.orro'l www.americanradiohistory.com RADIO STARS and piloting it through all the British gout--and until do." operation from which physicians said regattas. His carriage was the most John went -and made genii. he would never recover. rakish and his horses were the fastest I'd like to tell you of the fighting in town. His father thoughtth he was for B UT years w dificrdt. spirit that confounded those doctors and too exfravaganL He 'hrfound first rather impecunious brought him back to a life of amazing John MacPherson decided to co young nu and they took a tiny apant- usefulness. But that would take a to America to seek more business, and mgethrr. 'liter , he began to volume. turned his London affairs over n his rook,s No e told him how and he 1 say he is amazingly useful and I father. In New York, he cut his usual her no money for cookbooks, no he believe it with all my heart for I have wide swath. His Gather was to send tirimnted with iundsfoods much as scien- listened to some of those talks he gives hit money. tist would experiment with could an the air. Expert cookery is their But fooled him. Instead, He irarnrl mold and could background but understanding and in- he sent a letter saving there would he not do. And he learned that a lot of rr r mingled with his recipes no money until he had recovered lions, done by cooks for n d in s that the multitudes who his nsealout its value. It was his out of sheer habit, were entirely sorely need that inspiration today are dour, harsh parental way of trying to wrong. strengthened in their fight for life. check his son's gay and giddy career. When he made his first muffins. for In r the mountains John MacPherson took stock of him- instance, he didn't grease his pan The are always surrounded by swam and self. Ile had a few dollars in cash and muffins came nut beautifully. He didn't thickets." he says. \\'hen w climb owed several hundred to the hotel know for years that practically every them, w mustt y first go through the where he w mopping. Forthright cook greases his pan before pouring in amps. e A many these and candid, he sought out the manager the muffin batter. days are going through lifestsswamps and explained the situation. The man- 1'd like to tell you all almut his in- and w are sick and w and ready ager's response gave John all the cour- teresting life. About years when Ito to quit :s r mlcop, rthougls, that age he needed. He took the young Scm Was selling soap and then motor trucks the nuntain toward which we down to his cashier and said, "You ool st advertising. About an struggling is beyond just a surely as are to Mr. MacPherson any illness that came on him and drove him it is in m y nativen c Scotland. " s relit that ecodhe desires. If he ants and his wife to the verge of poverty That is the Mystery Chefs credo. they, let him have if." Turning to and want. About years of distress and He knows it is true -for he has lived John. he said, "Now go out and hake then a sudden trip to a hospital for an to prove it The Fighting Father (Continued front page 37) To it i credible that anyone once r her over en- Last rear, the rumor goes, the CBS buried nt in thiss apparently barren and tanglement in his parish affair.s- He network did not care to have him u impoverished no -place should have had talked for an hour, pacing and smoking their facilities for further talks. What- such influence on the n citizens. endlessly. When his own pack of cig- ever is the truth, Father Coughlin went No one can deny that he t has arettes w exhausted, he borrowed out and organized his own broadcasting In the beginning, be realized wisely from her until all hers, tat, were gone. system. By approaching stations singly, that his parish could never he self- One of his most prized possessions is he purchased n on twenty -six of supporting: not with only thirty -two a dog, a Great Dane that weighs o s them. That is Iris present string, Next families as communicants. -Two friends much as he dries. He calls him "Pall," s n, there may to more. suggested that he go on the air. And and "Pal" i- never far from his side. The incredible thing f his story is he went, a novice in the service of his 7-he day s met him, a member of the this: all this time and service is pur- church and in the business of broad- choir cmIdn't find his cassock. Father chased with the donations of his lis- casting. His bishop had placed a little Coughlin hurl hint fretting and search teners. Fora while, he w coley at his disposal, and fortunately ing and worrying a-s the time of broad- 15,000 letters a week, and most of tvingtbon, it was oogh for a start on one Detroit casting approached. The priest's laugh el money. Vol, not once has he station.11i soothed the r s singer. "Lkoo it asked for it. Such is the loyalty of his aculotuh'. listeners began to send v locker," he wolrred. "I've got an following that they down have to he him stall coniributions. They liked his extra one. Take it. asked. Such is the force of his opin- fearless, two-fisted style. At the year's ions that httndreds of thousands who end, he coursed his funds and discov- COMAIUNISM is a form of govcrn- agree with him want others to hear. ered a sizeable surplus. It afforded him tent he lambasts with every wea- Amazingly, no religious line is drawn. his first difficult situation. That nioney pon at his command. lie was a college Black n and white, Jew and Gen- was of his. Nor a it the Church';. professor before he became a priest and tiles. m and women join sin support- His mind went hack Stu St. Therese, the during that time node a special study ing him French girl, who had died of tubercu- of Russia. If you have wondered where Of all this income, Father Coughlin losis in a convent when hardly m Ise gets the information on which he gets not one fenny for himself. His than a child but whose inspiaion to- bases probably the n iolent and molest. 1 have told _you he day sends Catholic missionaries to every radical opinions on the air today, you lives in a tiny house -1 think it has land. It was her wish that all the world should see his list td correspondents. five rooms. He feeds himself and should hear of Cots goodness, Father They are every important city in clothes himself; more than that he says Coughlin spent that money for addi- in Europe's capitals n needs but little. That little, in the tional broadcasting facilities and added Most of them are newspapermen. When case of this fighting father of the two more stations to Mehe one in Detroit. he wants information, they give it- Catholic Church, is the right to strike I wish you could the man give him the inside story which most out as hard and far as the rays of radio do those who have labored with hint. of their newspapers don't dare to print. can each in behalf of those who are He is not one of your Holier- than-thou He is extremely proud that none of oppressed. and who are and of clerics, nor a lil-v- fingered student. his assertions fact hare been success- can see no hone, and those who have One worker, a girl, told me that he fully challenged or disproved. strayed from God, DON'T MISS THE LIFE STORY OF EDDIE CANTOR -ITS FASCINATING! You'll find it in the next issue of Radio Stars. Watch for it 48 www.americanradiohistory.com RADIO STARS Backstage (Con liomed from pogo SI stop watch in his hand. If the show runs over the allotted sixty minutes, something will have if, be cut. Or ,omething may have to Itc added. Swiftly, he brin,,s the show toward its conclusion. -Tiny" mottos to get his mouth on a level IVith to mike. lie says, "There goes our Maxwell .1-1111.1Sf Show Boat on her way down the river to Vicks- burg, Mississippi men- tions coffee and tine fragrance and then. -This is 'Tiny' Ruffner bidding you good night." Abruptly, the studio is as quiet as a cathedral. No One sp.'. or moves. All eyes are on Ruffner as he looks at his stop-watch. Must something be cut or added? Will there be more rehear- sal? He grins and looks up happily. Grim, snap onto tired faces all up and down the room. They know what is coming. "Rehearsal's over." "Tiny" says. "WILL HE BE "We hit her right on the nose." THE GREATEST SCREEN LOVER?" Jane Froman ELINOR GLYN says "Ye," And the ought to know! Author of INN Weeks" and many other 1Contiatted from Paw ft /omens toNs of modern lovo-oriototor of As tigoigeoat tern, "Or-who is better qualified to trip, abroad and Continental concern,- foss judgment on Herbert Marshall, the screen's hersell in the costumes of Brunnhible noose romantic figure? or Carmen. Sweet. rose-eoloted imagin- nigs. Then her memory wathl bring Of core you're .....sled in this charming nos hack those whispered word, "Isnt it -a consummate actor and the personification oi a pity," romance for so many women. So b. tom to rood Miss him in the Yes, it was a pity. Here was a girl Glyn's fascinating interview with growing up with beauty and spirit, and current issue of MODERN SCREEN Mogozine. a gypsy s curse on her speech. Not 011 lots of other absorbing reading in the April her brain, though. That woo oboe and ssue, Including: 'Iola My Advice," Faith Bald- straight-thinking. She studied voice, win). counsel to vor,us movie stars: "Norma planning smiled:1y to get a job teaching 5h Tolls About Joan Crawford": "George it. Teaching! Can you imagine a Really Is": -The Inside Story of Hollywood). Prise Romonce" 1t0tte001 Raft As He teacher who f No, neither (Moors,, O'Sullivan and James Dunn). could she. hut she needed a goal. news rand slob. When she finished at Christian Col- All the latest gossip plus Hollywood lege, she ont on to the Univerttitv Both, of sours, beauty and fashion hints. And pin) of Nliskouri. When she graduatel . turns/ Hordes and hordes of pictures she was a Bachelor of Journalism. a Bachelor of Arts, and member of three of all your favorites. different sororities. MODERN SCREEN, you Inow, is the biggest and best of all the cinema W ITH autumn. she decidtal to go to magazines--ond costs only 10.0 If Cincinnati Conservatory of Music. has The largest guaranteed circule) Her first month in the music sett.' lion of any screen ess, mine in Ilse was eventless. world-which is sure proof that the Then with no warning at all, life tons know and admire it. Are you came at her with a rush. She met two one of those admirers? If not, this men who moulded her career toward is a swell issue f, get acquainted. it, present happine,. Once you've nod a copy of MOD) Someone asked loot to sing at 0 ERN SCREEN, you'll realize what party. She happond to know two, of great magazine value if al the modern ballad thin/ of wmgs. Play- ing her own accompaniment, 010000100g 000 her low, 1111111lied 0040. lt was rowel Credos who came to her first and said: want yon to sing for my station," MODERN SCREEN "Btu I'm still studying." AI Kresge Stores, Kress Stores, and Newsstands With that voice, you don't loove to lo, study," he told her. 'l want you to got on, the air at once." A BIGGER, BETTER SCREEN MAGAZINE-FOR LESS! www.americanradiohistory.com RADIO STARS 'lid love it." she told Crosier. Then, with the confidence of a career With the pain in her ankle throbbing The other man was Hun Ions, a ahead. she soared like a comet. mterpoint. she went through the radio singer and a The She had just comese hicago, she complete program. At the end, her radio brought them together ebut hive and Don. Here the mid -Western eyes bright with unshed tears, she held held them. enter of network a broadcasting activ- out her arm. to Hon, and let him call a sponsor had asked her to conic doctor. N Chicago. you will meet friends who toAthe studio for an audition. It might That was the beginning of her lIhn swear that they a already rd. n Th at first all -important break that network brnadu ting. Today. th e In December. Jane r s me that s he ought with all her hungry heart. Indent toothpaste makers are her spore she w will single. wn""But well be She and Don started to the snnlio to Others have sought her. and s in the spring." she added. keep the aplm (Ming down learned that the line forms on the "evict We'll he married with announcements sonie steps, she slipped and fell. When right. Blumenthal, the New fork and everything and then well go to Ihm picked her up. one ankle swung producer wlua continuing the late Europe for our honeymoon just as soon grotesquely. She didn't have to tell Zeigfeld's great h 'Enllics wired for her as contracts will let u him that it was broken-her foot was to take a leading rile. She tarred it Already, they have been through some dangling limply. down. harsh moments together. There will be "Take one to the studio" she ordered. That is the record to date of the little others. they know, but neither is afraid. He protested that a doctor x girl of whom people used to say. "Isn't Nothing can be much worse than her needed first. but she insisted. In his it a pity." I door have to point the first audition in Chicago. he carried her the remainingizing ml, do 1? Listen to her sing some- That audition gives the key to the block.k, cal her through Me to and, asa ember this story, spirit in this girl that answered to the and into the studio itself. The sponsors see if v dnn% agree with me that touch of the two men I have mentioned. were in another room. awaiting her Mere is no handicap to great -for a At first. she was groping, remember. voice m the loudspeaker. woman like Jane Etonian. There's Too Much Advertising Cimrfxm'] Iron gage 14 front the mouth oi an announcer who claims. She said. actually that she cold her of broadcasts. She had acted as if hew about to let me in make none. That no odd. and a grand lime with the sponsors of her On a secret but world shaking event- renmin honest. This product I may add, program. cal asked her why, owe, and whether toothpaste, cars, socks or pills. ofi the three that I have bought she replied that when people saw tha' The average listener has too much through advertising. product advertised on a billboard she humor to stand for that, The average would rather they would greet it with listen, resents being told thing ONE of the hest programs on the air mile and a chuckle, and a memory of so much andsu often that he feels as a 1 one to which I listen regularly a pleasant ev ning than with a oh -mi. if it were being forced clown his throat is making a mistake in the presentation gawd, sinking sort of feeling. like a dose of castor oil. The average of advertising matter. It interrupts it- self listener is fairly intelligent. He has to present its claims. It gives u AT the end of her program I thought to be pretty gullible to believe all the innumerable endorsements fro m for the kidding was little overdone advertisers tell him. If all listeners be- gnphysicians and I think this a mis- but at hat it was better than the lieved NI advertisers told them there take. A great puny people in this coun- solemn plugging which promised every. wouldn't he a depre s But all try do not know that the endorsement thing from top hat to a long life is listeners don't. ny They can't. There is of products by American doctors is not you useWhosit's W'lutsit. permitted by the American Medical So- Magazine owt muchn exaggeration and to much rii advertising took a turn for theatriedimt. which considers such endorse- the worse sonic years ago but has mare ments unethical. Therefore these lis- recently swung luck to normal. Of A VERY go al program is the bell teners, after weeks h i listening to let- ur argue the air advertisers. v advertisement any prnluet can tiara. ters signal by reputable foreign doc- can skip the advertising in nugaziau .-A program moreoverr that is not inter- tors. are asking-what's the natter with if you dons like it. Yes, but yo rupted and spoiled by a tot of advertis- the product if n r borne grown n also shut off v radio d you udn'tt ing homy. A program which tells us don't endorse it? They don't know like the air advertising. Now and then at the end and the beginning that it is that they can't. when specially long windnl mire bring brought to on by a n firm Why, therefore are the other emlorse- sing announcement < the which makes certain article, ie which ents necessary? Why are any n - air and Iran haying heard Mat firm believes uch that it in Why cant the advertising (cave it before. I turn rny dials until I get a taking this means to tell on And out v the endorsements and merely tell on dim mutter of look at m newspaper Mat's enough. If the Program con- the namen of the product, the us es m mil I a that the advertising has tinues, that r conservative. pleasant which mayy be put -and why? I ceased and sethen turn 'em on again and sort of repel will do lot more think here is another case of defeating continue ith the program than ridiculous hh ballyhoo. your own ends by striving after imh I believe in advertising. We couldñ f I remember a program I listened to much effect. you kne get along without It. by chance some time ago, in the morn- Advertising anti lots of it can be object only. as her a radio goes. to the ing. It was for a cosmetics Tine. The done on the radio with good results if mistaken idea that if s you shout a thing girl who reel questions and gave it is keyed to the tempo of the program. in as exaggerated terms as possible now beauty advice rover the short program does not interrupt the nu.xl engendered as long as possible that sour listen, probably wrote her covn material. She by the program, and swings right along will Inhere bYour listener cot. a plugging a certain line of cold with it. staying brief.t ands and Your listener h will say, "ereTh ain't no creams and tonics. She did nob say that marten of i (act. I rather like e the ad- such animal." And yyour listener will if youuxd this and that fan food you vertising kidded a little. The first look for the program which advertises would r up tonmrrow looking fifty person I ever heard do thin was Charles briefly, sincerely and cleverly and which years atmger. She said. merely. that Hamp. who used to he on fora tooth gives hint. the y best advertise- she considered this line the best that paste c flex sing about ment a fine r program that in money could buy and that by faithfully it. very f light. but perfectly sincere. gemmity can devise for his entertainment. sing it cording to directions she bought the tooth paste; and have used That, at bast. is the way I feel about knew. That any woman's skin would he it ever since. by the way. it and I don imagine that n- reaction nmproved, She made extravagant Another person was Elsie Janis, in is exactly unique. www.americanradiohistory.com HO ELSE canut to qat into BROADCASTING ? In FLOYD GIBBONS, famous Ióalto n f . an.o..+l i Star. ' for . Broadcasting rare.r. 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Floyd Gibbons School of Broadcasting. Itilitt mIrp n, (.mrmhrr- ale Dept. 3D-37. C. S. Sa,ings Bank Bldg., N. W.. Washington, il+att 3.15. ntihalNtti tt r the a Itited 2000 13th SI.. D. C. ntpan + n'llin th. cduer;f d;elaeh Mesa la> iaht ras ate. fer atin fill a inn r , aea tha fdrì+ rial. tSlan whit +Fra ttil far to t lire tÌrÌttur,nNtq'. nt 1 nr- d. the t -nhile alle Think n( trite ally unheard of tarsonsbefore, har ni the chance !Ilia t ite ,Ima.l eye iaht, becaa.rr they or, thrilling young t ín piorc i rte. s you to at your sl entli .+lìedt mr me ec nn tn tte"ì. n r>..-an tr.;t tne www.americanradiohistory.com They lived a lifetime -ix a abate week! AStrange Irony George Brent as Dr. Barn- hmd and ZYa Johann es Gave Him One Love Nurse Morgan in a ,cane As He Pursued Another WHEN Dr. Bernhard rushed Irenlically up the gangplank of the huge Grmonia, reeking his ru .IM , he did n realise that he ta touch e fool an lend netagain mail the W. A., liner hod made amday Mp the breed Mengel On board he found snore then the ureman who was breaking his heart. Hare w ominiature world .11h m end mays all its aw .ççMuli Stem, utll...amlÄ- n, .1.itbu.gb1. abc .eaufl.. Ed.ad Thamdyke, broken millionaire. make ;reg fa revamp hU fortune ale single beid Wake . E.1. a m fer beauty and *willing to pay for il . None Morgan, quiet, businere. Eke, coal as steel, yet with .. that betrayed the fiery woman Daub- es that might hooch A m forget. Nines. el his Sal. Sybil and her Rblatieus Stevenson. You'll n r lergat lb. story of LUXURY LINER! And your chane le read U comes Ais ,,lath in Me April issu. of SCREEN ROMANCES. 11 appears in complete sicken form. Illustrated by m es tram the Paramount production, ring George nBrent, Zita !shone rand Alice White. There o. It complete Ae off late motion pictures in il rlwpla at SCREEN ROMANCES and you'lly. get e kith t of every ., e copy leday and got Mi. thrill of a dozen movie hits pecked be. 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