ANNUAL REVIEW 2010ANNUAL REVIEW 2010 Premier League Reading Stars Annual Review 20092010 Premier League Reading Stars Annual Review 2010 CONTENTS PREMIER LEAGUE READING STARS (PLRS) Background 4 The TOPPS Sticker Album Competition 26 is an educational project that harnesses the Developments 5 The PLRS Challenge 27 Qualitative feedback from teachers 28 motivational power of football to encourage Project Activity 2010 6 PLRS Challenge case study 29 The annual librarians training day 6 families to enjoy reading. Library activity 7 Media Coverage 30 The recruitment process 13 Qualitative feedback from librarians 13 Examples of public library/ Financial Overview 32 It targets those hard to reach groups in society Premier League club relationships 16 who may not have shown an interest in reading, Total Participants 34 Project Results 17 but who do have a passion for football. Children 17 Letters from the Parents 35 Qualitative feedback from the child participants 20 Adults 21 Qualitative feedback from the adults 24 Conclusion 36 Aims for 2011 39 Premier League Reading Stars Annual Review 20092010 Premier League Reading Stars Annual Review 2010 BACKGROUND DEVELOPMENTS Premier League Reading Stars football. PLRS aims to create lifelong This report covers 2010: the eighth Following successful applications (PLRS) uses the power of football to readers and raise awareness in the year of the project with 72 public in September 2008 to the Football encourage families to read more. community of the resources available libraries registered with the scheme. Foundation, Premier League and to them at local libraries. Around 700 children took part, each Arts Council, the National Literacy PLRS is a national reading initiative accompanied by a parent or carer, Trust received funding to continue that operates through a network of PLRS has been running since 2003 totalling around 1,400 participants Premier League Reading Stars Premier League Clubs, schools and following the creation of a unique on the main scheme. Additional for two further years, up to and public libraries. Each of the 20 Premier partnership between the Premier project work in schools, along with the including December 2010. League teams nominates a Reading League, the Football Foundation, national Premier League Reading Stars Star to discuss his reading habits and the National Literacy Trust, and Arts Challenge, increases the estimated This report covers the second year of recommend his favourite book. These Council England. number of participants for 2010 to that funding stream, which included: titles form the Premier League Reading over 60,000. Stars Fixture List. In addition to the PLRS has five intended outcomes: • A continuation of the current project Fixture List, there is also a Subs Bench format: 20 Premier League clubs list of popular children’s titles supplied • Increase access to local libraries, working with local libraries, up to a free to partner libraries. to books and to professional maximum of 72 libraries across the football clubs. scheme. All partner libraries received Each Club then adopts local libraries free books, project merchandise that host reading clubs based on the • Improve attitudes towards all and funding to host an author and book choices of all 20 Premier League aspects of literacy. bookshop visit. Reading Stars. The libraries recruit • The national roll out of the Premier Raise confidence families through school referrals • to read well, League Reading Stars Challenge for and run a programme of seven to enjoy reading, and to mix the second consecutive year. sessions, focussing on family literacy – with others socially. encouraging parents to read with their • Pilot work of the PLRS curriculum in children. It is designed to use the power • Provide motivation towards to schools. of Premier League Clubs and players reading more and to improve as a motivational tool to encourage one’s reading ability. • A Strategic Overview of the project. children and adults to read. It targets those ‘hard to reach’ groups in society • Change perceptions towards that may not have shown an interest in reading and the stereotypically reading, but who do have a passion for negative view of readers. 4 5 Premier League Reading Stars Annual Review 20092010 Premier League Reading Stars Annual Review 2010 PROJECT ACTIVITY PROJECT ACTIVITY THE ANNUAL LIBRARIANS LIBRARY ACTIVITY: Over 475 sessions were run as part TRAINING DAY: of PLRS 2010. The seventh annual PLRS training 72 libraries affiliated to the scheme, all aiming to run seven separate 84% day was held on 4 December 2009 sessions as part of their PLRS project delivery, as instructed in the project of libraries ran The Kick Off library-based session at the Premier League offices in Tactics Book. London. 80% Libraries that ran six sessions 32% The training day has grown in both size of libraries ran The Second Leg library-based session and significance over the eight years Libraries that ran seven sessions 52% of the project, and now represents a 100% crucial and fundamental part of the Libraries that ran eight or more sessions 16% of libraries ran an Author Visit workshop project preparation. Educating new libraries and clubs on the key delivery 100% processes, the training day also gives an of libraries ran a Bookshop Visit opportunity for experienced librarians to feed back and share best practice. It 68% is also the only time where almost all of libraries ran The Football Fiction workshop project deliverers are in the same room at the same time, allowing the PLRS The focus of the training day is the The training day also provides an staff to outline and emphasise what project instruction kit, known as the excellent opportunity for such 60% aspects of the project must be focussed Tactics Book which explains how to administrative tasks as expenses of libraries ran The Replay library-based session on for the coming year. run each session and each section of claims and library cost claims. the project. The day also includes a 72% Perhaps most importantly, the training presentation from PLRS author and The training day for the 2010 project of libraries received a Club Based Reward session day has proven to generate a great workshop presenter Tom Palmer as well was attended by 60 librarians, with team spirit between PLRS staff and as staff from the Premier League and the remaining affiliated libraries 94% project librarians, creating personal and Football Foundation. being sent the Tactics Book and of libraries received a Premier League Ground Tour positive working relationships which other resources by post. carry through for the rest of the year. 44% of libraries received free match tickets for a Premier League game 6 7 Premier League Reading Stars Annual Review 20092010 Premier League Reading Stars Annual Review 2010 PROJECT ACTIVITY PROJECT ACTIVITY Libraries AFFiliated TO THE SCHEME included: CLUB LIBRARY LOCAL AUTHORITY AFFILIATED SCHOOLS 12. MAN CITY Barlow Moor Library Manchester City Council Barlow Hall Primary CLUB LIBRARY LOCAL AUTHORITY AFFILIATED SCHOOLS Crumpsall Library Manchester City Council St. Ambrose Primary 1. ARSENAL North London Borough of Islington Grafton School, Eburne Road N7 6AR Moss Side Powerhouse Library Manchester City Council Webster Primary Central Library London Borough of Islington St. Mary Magdalene School 13. MAN UTD Swinton Library Salford City Council Irlam Primary, St. Teresa's RC Primary John Barnes London Borough of Islington Hungerford School Irlam Library Salford City Council Irlam Primary, St. Teresa's RC Primary South London Borough of Islington Laycock School St. Mary’s Sacred Heart St. John Evangelist Urmston Trafford Council St. Ann’s RC Primary Mildmay London Borough of Islington St. June/St. Paul’s Stretford Library Trafford Council St. Ann’s RC Primary 2. ASTON VILLA Aston Birmingham City Council Manor Park School 14. PORTSMOUTH Bridgemary Hampshire County Council Holbrook Primary School Birchfield Birmingham City Council Canterberry School Leigh Park Library Hampshire County Council Trosnant Junior School Kings Norton Birmingham City Council Kings Norton Primary Portsmouth Central 1 Portsmouth City Council Harbour School, Tipner 3. BIRMINGHAM CITY Balsall Heath Birmingham City Council Clifton Primary School Portsmouth Central 2 Portsmouth City Council Arundel Court Junior School Ward End Birmingham City Council Ward End Primary School Paulsgrove Library Portsmouth City Council Somers Park Primary School Centre for Child Birmingham City Council Topcliffe School North End Library Portsmouth City Council St. John's RC Primary School 4. BLACKBURN Darwen Blackburn with Darwen Borough Council St. Peter’s CE Primary, St. Peter's RC Primary, St. James’ CE Primary (Darwen), 15. STOKE CITY Stoke Library Stoke-on-Trent City Council St. Thomas Aquinas Catholic Primary School The Redeemer CE Primary Meir Library Stoke-on-Trent City Council Grange Primary School Mill Hill Blackburn with Darwen Borough Council St. Peter's RC Primary City Central Library Stoke-on-Trent City Council Hanley St. Luke's CE(A) Primary School Leyland Blackburn with Darwen Borough Council Woodlea Juniors, Leyland Methodist Primary Schools Longton Library Stoke-on-Trent City Council Gladstone Primary School Rishton Hyndburn Borough Council St. Peter & St. Paul's Primary School Tunstall Library (Dads’ project) Stoke-on-Trent City Council Dads' Group, Tunstall Library 5. BOLTON Heaton Library Bolton City Council Markland Hill Primary School 16. SUNDERLAND Washington Town Centre Library Sunderland City Council Biddick Primary School Breightmet Library Bolton City Council Red Lane Primary School and SS Osmund and Andrews RC Primary School Silksworth Library Sunderland City Council New Silksworth Juniors Highfield Library Bolton City Council Our Lady of Lourdes RC Primary School and Cherry Tree Primary School Shiney Row Library Sunderland City Council Shiney Row Primary School 6. BURNLEY Burnley Central Burnley Borough Council Rosewood Primary School Monkwearmouth Library Sunderland City Council Dame Dorothy Primary and Redby Primary Padiham Burnley Borough Council St. John the Baptist RC Primary School 17. TOTTENHAM Marcus Garvey Haringey Council Green School CE 7.