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Tourism Policy Review of Mexico Tourism Policy Review of Mexico of Review Policy Tourism OECD Studies on Tourism OECD Studies on Tourism Tourism Policy Review of Mexico Tourism Policy Review of Mexico OECD Studies on Tourism Tourism Policy Review of Mexico This work is published under the responsibility of the Secretary-General of the OECD. The opinions expressed and arguments employed herein do not necessarily reflect the official views of OECD member countries. This document and any map included herein are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. Please cite this publication as: OECD (2017), Tourism Policy Review of Mexico, OECD Studies on Tourism, OECD Publishing, Paris. http://dx.doi.org/10.1787/9789264266575-en ISBN 978-92-64-26656-8 (print) ISBN 978-92-64-26657-5 (PDF) Series: OECD Studies on Tourism ISSN 2223-9790 (print) ISSN 2223-9804 (online) Photo credits: Cover © vectomart/Shutterstock.com Corrigenda to OECD publications may be found on line at: www.oecd.org/about/publishing/corrigenda.htm. © OECD 2017 You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgement of OECD as source and copyright owner is given. All requests for public or commercial use and translation rights should be submitted to [email protected]. Requests for permission to photocopy portions of this material for public or commercial use shall be addressed directly to the Copyright Clearance Center (CCC) at [email protected] or the Centre français d’exploitation du droit de copie (CFC) at [email protected]. PREFACE – 3 Preface Tourism plays a crucial role for Mexico's economy, and has performed strongly in recent years. Tourism accounts directly for 8.5% of GDP and generates higher than average value for the economy. It also provides employment for millions of Mexicans. While official data indicate that the sector directly supports 2.3 million jobs (5.8%), the real figure is significantly higher when informal jobs are taken into account. Growth in tourism has surpassed growth in many other advanced and emerging tourism economies in recent years, and has contributed to a healthy travel balance, helping to compensate for weaker oil revenues. However, tourism's potential to promote inclusive and sustainable growth, as well as local and regional development in Mexico, remains largely unrealised and the sector is faced with many competitiveness and sustainability issues. Key policy challenges include the need to adapt the model of tourism development to make it more inclusive; strengthen the governance of tourism; increase support to small and micro businesses; and connect new markets and destinations. In this context, the OECD Tourism Policy Review of Mexico recommends that Mexico: strengthen the governance of tourism by promoting a more strategic and integrated approach to tourism policy; boost air connectivity from high potential source markets to support market diversification, and develop a more integrated transport system to move visitors around the country; adapt the model of tourism development to respond to market trends and better spread the benefits of tourism by promoting inclusive tourism growth, product diversification and destination development; and target financing to innovative tourism projects offering the strongest potential, including to small and micro enterprises. Through this review, the Mexican authorities have engaged in a proactive and welcome effort to develop and further strengthen the contribution of tourism to the Mexican economy and society. The review prepared by the OECD Centre for Entrepreneurship, SMEs, Local Development and Tourism as part of the Tourism Committee’s Programme of Work, is the result of a rich and co-operative policy dialogue with the Mexican authorities. It is our hope that it will provide inspiration to policy makers in other countries facing similar challenges, and help advance the policy debate on sustainable and inclusive tourism development in OECD member and partner countries. Angel Gurría Secretary-General of the OECD TOURISM POLICY REVIEW OF MEXICO © OECD 2017 FOREWORD – 5 Foreword This publication presents the OECD country review of tourism issues and policies in Mexico. It forms part of the programme of work of the OECD Tourism Committee and has been prepared by the Secretariat of the OECD Centre for Entrepreneurship, SMEs, Local Development and Tourism. The report is part of a series of reviews on tourism issues and policies undertaken by the OECD in countries that express an interest in co- operating on an external assessment of their policy challenges. Tourism policy reviews aim to: enhance tourism performance, competitiveness and innovation; increase knowledge about tourism policy design and evaluation; diffuse evidence-based lessons and good practices; and strengthen policy coherence and linkages. The present review has been prepared at the request of the Government of Mexico. This review provides an assessment of tourism-related policies, programmes and plans to support a competitive and sustainable tourism development in Mexico. The structure, profile and performance of tourism are examined, along with the policy making environment and governance arrangements for tourism. This report also includes chapters of special relevance to Mexico: transport connectivity; inclusive tourism growth and infrastructure development; and investment and SME financing. The OECD Tourism Committee peer-reviewed and approved the report at its meeting on 6 October 2016. The review has been possible thanks to the support and co-operation of the Mexican authorities, including the numerous officials, experts and representatives from Federal and state government and the private sector who provided valuable written and oral inputs, and in other ways participated in the review process. The OECD is particularly grateful to Minister Enrique de la Madrid Cordero, Under Secretary María Teresa Solís Tejo, Javier Guillermo Molina and officials at the Ministry of Tourism (SECTUR), and Ambassador Dionisio Pérez-Jácome Friscione and Aldo Aldama from the Permanent Delegation of Mexico to the OECD, and officials at the Ministry of Foreign Affairs (SRE), for their continuous support throughout the review process. Jane Stacey co-ordinated the review and led the drafting of the report, under the direction of Alain Dupeyras, Head of the OECD Tourism Unit. Drafting contributions were provided by Alain Lumbroso, International Transport Forum (Chapter 3) and external experts Aidan Pender (Chapter 4) and Virginia Robano (Chapter 5). Peter Haxton participated in the mission and provided feedback on early drafts. Laetitia Reille managed the statistical component. María Castaño provided research and logistical assistance. Julie Pilato provided administrative support and prepared the manuscript for publication. TOURISM POLICY REVIEW OF MEXICO © OECD 2017 6 – FOREWORD The review has also benefitted from contributions, feedback and guidance from the peer-review countries, represented by: Veronica Kunze, Ministry of Economy, Development and Tourism, Chile; Sérgio Guerreiro, Turismo de Portugal; and Isabel Hill, US Department of Commerce. The representatives of Portugal and the United States participated in the review mission. Lamia Kamal-Chaoui Director, Centre for Entrepreneurship, SMEs, Local Development and Tourism TOURISM POLICY REVIEW OF MEXICO © OECD 2017 TABLE OF CONTENTS – 7 Table of Contents Executive summary ................................................................................................................................ 13 Assessment and recommendations ........................................................................................................ 17 Chapter 1 Profile and performance of tourism in Mexico .................................................................. 31 Tourism in the economy ....................................................................................................................... 32 Tourism profile and performance.......................................................................................................... 38 Strengthening the tourism statistics and intelligence structure ............................................................. 46 References ............................................................................................................................................. 48 Annex Statistical tables ......................................................................................................................... 49 Chapter 2 Towards an integrated approach to tourism policy in Mexico ........................................ 57 Introduction ........................................................................................................................................... 58 Strategic vision, policy framework and implementation of tourism policy .......................................... 58 Institutional arrangements and governance ........................................................................................... 68 References ............................................................................................................................................. 79 Chapter 3 Connecting tourists with destinations in Mexico ..............................................................
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