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Good Neighbor Campaign Handbook Good Neighbor Campaign Handbook Good Neighbor Campaign Handbook HOW TO WIN Contributors Rachael Belz Hilton Kelley Kim Klein Denny Larson Teresa Mills John O’Connor Paul Ryder Foreword by Sandy Buchanan Edited by Paul Ryder iUniverse, Inc. New York Lincoln Shanghai Good Neighbor Campaign Handbook HOW TO WIN Copyright © 2006 by Paul Ryder All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the publisher except in the case of brief quotations embodied in critical articles and reviews. iUniverse books may be ordered through booksellers or by contacting: iUniverse 2021 Pine Lake Road, Suite 100 Lincoln, NE 68512 www.iuniverse.com 1-800-Authors (1-800-288-4677) Cover photo: Laura Rench, Michelle Cooper, Jane Forrest Redfern and Mary Johnson celebrate after a united community campaign forced the U.S. Army to abandon its plan to treat VX nerve agent hydrolysate in Dayton, October 14, 2003. Reproduced by permission of photographer Jan Underwood and the Dayton Daily News. ISBN-13: 978-0-595-38651-2 (pbk) ISBN-13: 978-0-595-83032-9 (ebk) ISBN-10: 0-595-38651-2 (pbk) ISBN-10: 0-595-83032-3 (ebk) Printed in the United States of America To John O’Connor 1954–2001 Contents M Foreword..........................................................................................xi Sandy Buchanan Preface ............................................................................................ xv Chapter 1: “Why would you want to build a community center in such a polluted community?”...................................... 2 Hilton Kelley Coming home to Port Arthur...............................................................................3 Understanding what’s wrong...............................................................................4 Getting started....................................................................................................6 Community In-power and Development Association .............................................7 Peppering the community with money..................................................................8 Once hot, now cold.............................................................................................9 Community advisory panel................................................................................10 Improvement so far...........................................................................................10 Chapter 2: A little homework..................................................... 14 Rachael Belz 1. Sizing up the company ..................................................................................15 2. Sizing up the neighborhood ...........................................................................23 Chapter 3: How a campaign unfolds.......................................... 28 Paul Ryder 1. What makes a company executive change his mind? ........................................29 2. Focus ...........................................................................................................39 - vii - viii Good Neighbor Campaign Handbook Chapter 4: The initiative.............................................................42 Paul Ryder 1. Taking the initiative .................................................................................... 42 2. Losing the initiative...................................................................................... 43 3. Taking the initiative back............................................................................. 49 Chapter 5: Recruitment ..............................................................51 John O’Connor 1. Doorknocking .............................................................................................. 52 2. House meetings............................................................................................. 57 3. Institutional visits and coalition building....................................................... 58 4. General recruitment drive............................................................................. 60 Chapter 6: Crime Scene Investigation: Tools you can use to catch and expose pollution .................................................62 Denny Larson Bucket brigades ................................................................................................ 64 Logbooks.......................................................................................................... 65 Buckets ............................................................................................................ 67 Good accurate samples ...................................................................................... 70 At the lab......................................................................................................... 71 Chain of custody............................................................................................... 71 “We’re in compliance” ...................................................................................... 73 The people in these neighborhoods know exactly what’s going on.......................... 74 Chapter 7: The ten most important things you can know about fundraising................................................................79 Kim Klein 1. If you want money, you have to ask for it. ...................................................... 80 2. Thank before you bank................................................................................. 81 3. Donors are not ATMs................................................................................... 81 4. Most money comes from people, and most of those people are not rich. .............. 82 5. People have the right to say no....................................................................... 83 6. To be good at fundraising, cultivate three traits.............................................. 84 Contents ix 7. Fundraising should not be confused with fund chasing, fund squeezing, or fund hoarding. .........................................................................................................84 8. Fundraising is an exchange—People pay you to do work they cannot do alone................................................................................................................85 9. People’s anxieties about fundraising stem from their anxieties about money.......86 10. There are four steps to fundraising—plan, plan, plan, and work your plan.....87 Chapter 8: Media: Corporations can’t compete with us.............. 89 Paul Ryder 1. Old media....................................................................................................91 2. New media ..................................................................................................97 3. Using conventional media: television, radio and newspapers..........................103 Chapter 9: Publicity Tips ......................................................... 105 Paul Ryder 1. Working with the press................................................................................106 2. Press releases...............................................................................................112 3. Helping the press cover our campaign...........................................................115 4. Interviews ..................................................................................................119 Chapter 10: Talking with the company...................................... 122 Paul Ryder 1. “Why should we talk to them at all?” ...........................................................122 2. Getting to Yes.............................................................................................124 3. Preparation................................................................................................127 4. Stages.........................................................................................................129 5. Follow-up ..................................................................................................138 Appendix A: Environmental Health Symptom Survey: ............... 143 Concerned Citizens of New Sarpy Appendix B: The things you don’t know..................................... 151 Teresa Mills Anti-glossary ................................................................................ 155 Contributors ................................................................................ 159 Index............................................................................................ 163 Foreword This handbook is dedicated to the memory of John O’Connor, founder of the National Toxics Campaign. John’s life was cut short by a heart attack when he was only 46 years old. In the time he had on earth, he left behind a legacy that people twice his age would envy. John was a thinker, a writer, a philanthropist, a mentor, a true friend, a Red Sox fan, a basketball fanatic, even at one time a candidate for Congress. Above all, though, he was an organizer. John understood that the fundamentals of community organizing never change. In fact, he was such a good teacher that we were able to excerpt his chapter on “Organizing to Win” in this book without changing a word, even though it was written fifteen years ago for the manual Fighting Toxics, edited by John and Gary Cohen. John’s passion for preventing toxic chemical exposures originated with the baseball diamond
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