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HAMPTON CLASSIC 2010 Corporate Sponsorship Guidelines Table of Contents Accommodations . 3 Map of the Showgrounds . BC Advertising . 1-2 Media Partners . 15 Awards Presentations . 3 Parking . 16 Banners . 19 Press Releases . 16 Boutiques . 4-5 Prize List . 1 Catering . 6 Program . 2 Coolers . 6 Public Address Announcements . 17 Corporate Chalets . 7 Rigid Signs . 20 Credentials . 8 Security . 18 Directions . 7 Shipments . 18 Fast Facts . 9 Signage . 19-20 Gift Bags . 10 Sponsored Classes . 6 Grandstand Seating . 11 Table Guidelines . 21 Guest Lists . 11 Timeline . 22 Jumbotron . 12 Transportation . 23 Jumps . 13 VIP Tents . 24 Logos . 14 Website . 9 Mailing List . 12 Main Contacts - Phone (631) 537-3177 • Fax (631) 537-5443 David Dimijian, Site Manager - [email protected] Emily Aspinall, Vice President - [email protected] John Suskind, Marketing & Special Projects Coordinator - [email protected] Reyna Stein, Marketing Manager - [email protected] Rosanna Braccini, Director of Publications & Special Projects - [email protected] Shanette Barth Cohen, Executive Director - [email protected] Troy Powell, Office Manager & Head Show Secretary - [email protected] Cover photo credits (clockwise from top left) - Michael Mincey, Shawn McMillen, Rosanna Braccini, Gilda Van Hecke, Gilda Van Hecke, Gilda Van Hecke Advertising The Hampton Classic Prize List The prize list is a booklet that lists all competition specifications and rules for competitors. It is distributed to more than 3,000 owners, riders, and trainers through direct mail and distribution at other horse shows. Some sponsors receive ad placement in the prize list. Deadlines Confirmation of ad placement - April 2, 2010 Ad materials due - Friday, April 16, 2010 The Hampton Classic Exhibitor Index The Hampton Classic Exhibitor Index is distributed as an insert in the Hampton Classic Program. It lists all horses, riders and owners exhibiting at the Hampton Classic. Deadlines Confirmation of ad placement - Monday June 28, 2010 Ad materials due - Monday, July 5, 2010 SPECIFICATIONS & DIGITAL REQUIREMENTS FOR BOTH PUBLICATIONS Trim - 8.5” X 11” Safety - 7.5” X 10” Bleed - 8.75” x 11.25” Always remember to have in your possession a back-up of all of your files. Please send us a press quality PDF file of your ad on CD with an accompanying proof. If you are unable to produce a PDF file, then the layout must be done in QuarkXPress, Photoshop, Adobe InDesign or llustrator. Please be sure to include all fonts and high resolution images at a minimum of 300 dpi. All full color images must be high resolution CMYK images. Adobe Illustrator EPS files must have all linked images included on disk and fonts must be converted to outlines. All im - ported files such as TIFF & EPS should accompany the document. If you are unable to create the ad, we can suggest a local design firm to assist you. All costs associated with the design of your ad and/or production charges will be at your own expense. Ads can be emailed if the file size is under 20 MB. Send to [email protected] Ship ads to: The Hampton Classic, 240 Snake Hollow Road, Bridgehampton, NY 11932 1 The Hampton Classic Program The official show program is sold during the 8 days of the Classic and distrib - uted for free in the VIP Tents. The program includes the show schedule as well as articles and features, picture collages from the previous year and advertise - ments. Most sponsors receive ad placement(s) in the show program. Deadlines Confirmation of ad placement - Monday June 28, 2010 Ad materials due - Monday, July 5, 2010 Specifications & Digital Requirements Trim - 8.5” X 10.875” Safety - 7.5” X 9.875” Bleed - 8.75” x 11.125” Always remember to have in your possession a back-up of all of your files. Please send us a press quality PDF file of your ad on CD. If you are unable to produce a PDF file, then the layout must be done in QuarkXPress, Photoshop, Adobe indexing or Illustrator. Please be sure to include all fonts and high resolution images at a minimum of 300 dpi. All full color images must be high resolution CMYK images. Adobe Illustrator EPS files must have all linked images included on disk and fonts must be converted to outlines. All imported files such as TIFF & EPS should ac - company the document. Detailed guidelines can be sent upon request for both PDF and Native File creation. If there are any complications with your ad requiring production work, you will be responsible for an additional fee of $150.00. Contract Proof: Ideally, SWOP certified proofs with color bars should be provided for all ads. If you prefer to upload your ad to The Lane Press ftp site, please email [email protected] for instructions. Ship ads directly to: The Lane Press, Attn: Melinda Frielander, 84 Meadowland Drive, South Burlington, VT 05403 - (800) 733-3740 Ad Creation and Preflighting: It is important to make sure that everything is correct in the native application file (page layout file) before proceeding to make a pdf file. When using layout programs that do not incorporate a pre-flight function, we recommend using one of the popular preflight programs such as FlightCheck or Preflight Pro. The following are the important items to check during the file creation and preflight stages: For full-page ads: • At least 1/8 inch bleed if the ad contains content that extends to trim edge • At least 1/4 inch clearance (safe area) from trim to page elements inside trim area All ads: • For fractional ads, check that file trim size matches size requested by publisher • Fonts must not be menu styled—don’t use the ‘bold’ and ‘italic’ buttons in the measurements palette. Instead, locate the styled version of the font and use that. If you should need a graphic designer to prepare your ad, we recommend Boli Graphics. They can be reached at (631) 678-6196. 2 Accommodations Accommodations in the Hamptons are difficult to secure on busy summer weekends. Most rooms are sold out by late June. A number of private houses are available for rent by the week. There are no facilities to accommodate motor homes or camping at The Hampton Classic. The Hampton Classic website (hamptonclassic.com) has listings for local hotels, motels or home owners who are interested in bookings during the weeks surrounding the horse show. It can be found by clicking on the “In - formation” button on the left side of the home page and then “Accommodations”. From May through August, this section is updated frequently so keep checking back for new options. Please note, the Hampton Classic does not endorse these listings, as they are paid advertisements, and cannot assume responsibility for any neg - ative experiences. Area Chambers of Commerce will be happy to provide other lodging information and assistance. • Southampton Chamber: www.southamptonchamber.com (631) 283-0402 • East Hampton Chamber: www.easthamptonchamber.com (631) 324-0362 • Sag Harbor Chamber: www.sagharborchamber.com (631) 725-0011 • Hampton Bays Chamber: www.hamptonbayschamber.com (631) 728-2211 • Westhampton Chamber: www.whbcc.com (631) 288-3337 • Montauk Chamber: www.montaukchamber.com (631) 668-2428 Awards Presentations Some sponsorships include the opportunity to present ribbons, awards, trophies, and coolers to class or division winners. Awards presentations offer additional vis - ibility through photographs (that may appear in publications and/or our Official Program) and public address announcements. Please report to the awards table in the Grand Prix tent at the start of the day on which the presentation will be held and speak with any member of the awards staff. They will be able to coordinate with you the timing and location of the presentation. Prior to the start of the show, feel free to contact either Reyna ([email protected]) or Emily ([email protected]) to facilitate the presentation. 3 Boutiques The Hampton Classic features 70+ boutiques -- approximately 50 in the Bou - tique Garden and another 20 on Stable Row. Vendors sell everything from tack and equestrian goods to clothing, jewelry, furniture and luxury gift items. As part of some sponsorship agreements, booth space is allotted for the week of the horse show. A packet of information will be sent out as we get closer to the show. Following are some guidelines regarding booth space at the 2010 Hamp - ton Classic: • Sponsorship fees include the rental cost of the booth, a 20 amp outlet, a phone line and booth sign. All tents in the Boutique Garden are 20’ deep - 12’ utilized for booth space and 8’ for a walkway for customers to visit each booth protected from the elements. Please arrange your floor plan for the actual size of your booth. Do not plan to extend past the footprint of your booth by bringing extra shelving, racks, signage etc. • We encourage vendors to make their space as attractive and inviting as possible. Furniture, display cases, seating, wall coverings or decorative elements are the responsibility of the vendor. Tables are available for rent from the Hampton Classic. Requests for tables must be made in advance. • No dogs are allowed in the Boutique Garden at any time. Please refrain from bringing your pet(s) while work- ing at the Hampton Classic. • Plywood flooring can be rented at an additional charge of $350 per 12’x12’ booth (and $120 per additional 4’ increments.) If you do not choose to rent flooring, the booth floor is grass. Requests for flooring must be placed in advance. Prices will double on flooring orders made after August 1st. • Booths are to be manned every day of the show (including Monday, 8/30) from approximately 9 a.m. until 5 p.m. You are allowed entrance to your booth beginning at 8 a.m.
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