The Strategic Master Plan For the Petra Region Strategic Plan for WADI MUSA and surrounding areas June 2011 Contracting Authority: The Petra Development and Tourism Region Authority Attn.: Mr. Mohammed Farajat Project Administrator Procurement Division Wadi Musa, Jordan Tel +962 (3) 2157093 Contractor: ATC Consultants GmbH Seilerstaette 7/4, A-1010 Vienna, Austria Tel +43 (0) 126371170 Fax +43 (0) 126371177 Email:
[email protected] www.atc-consultants.com In Association with DesignWorkshop and JCP s.r.l June 2011 Page 2 of 61 TABLE OF CONTENTS ABOUT THE PREPARATION OF THE MASTER PLAN .................. 5 IMPORTANCE OF THE PAP FOR THE PETRA REGION ............... 7 OVERVIEW OF THE PETRA REGION ...........................................10 OVERALL VISION FOR THE PETRA REGION .............................. 11 WADI MUSA IN THE CONTEXT OF THE PETRA REGION .......... 12 LAND SENSITIVITY ANALYSES ....................................................14 SWOT ANALYSIS OF WADI MUSA ...............................................18 WADI MUSA: A VISION FOR A BETTER FUTURE ....................... 21 TOURISM ACTIVITIES ...................................................................23 TOWN TOURIST CENTER, MAIN SQUARE AND MUSEUM ........ 25 WADI REVITALIZATION .................................................................27 HANDICRAFT AND SOUVENIR SOUQ ......................................... 29 MULTI-PURPOSE ENTERTAINMENT & CONFERENCE CENTER ..........................................................................................31 HIGH