karriereLEBEN Portal of - University

1. Business models within Web 2.0 2. Lifecycle models »studying reloaded« in 3. Demonstration of Mockups E-Folder 4. Discussion Environment is changing ages ‣ Demographics in Germany ‣ Our Region: Potential of university students decreases 30% in the next five years

men women

Preface page 2 1 Business models within Web 2.0 Generate revenues, value chain, examples [Turban 2010, Fig. 9.2]

Business models: Consumer Control page 4 Generate revenues from Web 2.0

[Turban 2010, Fig. 9.6]

Business models: revenues 2.0 page 5 Customers as part of value-added chain

Customers become … ‣ Product formulators, innovators, idea supplier ‣ Quality checker ‣ Direct advertizer ‣ Supplier of pre-products Crowdsourcing ‣ Customer consultant Crowd intelligence ‣ payed/non payed assistents ‣ conscious or unconscious Advertizer ‣ Base of whole business processes

Business models: value added chain page 6 2 Lifecycle Models »studying reloaded« Concept »E-Folder«

student alumni university

‣ Opens a profile on career ‣ Keeps his profile ‣ Stays in contact portal ‣ Care informations and exchange with ‣ Personal cv ‣ Stays in contact with fellow alumni ‣ Courses (prefilled) students and university ‣ Other competencies ‣ Keeps control on all ‣ Data from E-Portfolio personal data company ‣ Uses carrer services and profile for job applications ‣ Get precise and exclusive information about applicants ‣ Proved information

Lifecycle Models: Concept »E-Folder« page 3 Mockup presentation Click prototype »E-Folder« Demonstration | Mockups page 10 karriereLEBEN-Portal FG SPiRIT, Stand: 6.8.2012

Alumni.H2.edu News Search Page

Testimonials

E- Portfolio

Login Desktop Widgets HIS-XXX

Profil CV CERTs docs

Community Gruppen Marktplatz FindMyFriends

Stellenmarkt Bewerbung

Demonstration | Mockups page 11

Webmail 6

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Authentifizierung LDAP PostGre SQL Fächer, Modulbeschreibungen HIS-XXX SOS- Portfoliodaten POS

E- Portfolio

Demonstration | Mockups page 12 4 Discussion distinguish from the competition! ‣ What can we offer against Facebook, Stayfriends, LinkedIn & Co.? ‣ How we can integrate other Social Media? ‣ How do they play togehter with University Portal? ‣ Which incentives could we offer? - For students; for Alumni - For professors, scientists, teachers; for staff - For entrepreneurs, for companies ‣ How we could create central services that support decentralized Social Media activities? ‣ How to create a central organization that supports decentral activities?

page 14 Research group Science Projects in Radio and Information Technology

Thank you for your interest!

Prof. Dr. Michael A. Herzog Magdeburg-Stendal University Dept. of Economics Research Group SPiRIT [email protected] http://spirit.hs-magdeburg.de