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„DSGVO-Strafen Könnten Die Falschen Treffen“ WIRTSCHAFTSZEITUNG FÜR MARKETING & SALES medianet.at WIRTSCHAFTSZEITUNG FÜR MARKETING & SALES medianet.at 18. Jahrgang No. 2113 Euro 4,– Freitag, 2. März 2018 Mister CCA Reinhard Schwarzinger Andere Visionen Unito-Chef Zahlen, bitte! Aktuelles AKV ist Geschäftsführer des Creativ Club Harald Gutschis Absage Inkassobarometer: So zahlen Austria – seine Strategien und Pläne 10 ans stationäre Geschäft 44 die Österreicher 62 © Unito/APA-Fotoservice/Hörmandinger OFFENER BRIEF © Johannes Brunnbauer Freilassung der Journalisten! „DSGVO-Strafen könnten ISTANBUL. In einem offenen Brief an Staatspräsident Recep Tayyip Erdogan fordern 44 Retouren an Postfach 100, 1350 Wien Retouren an Postfach die Falschen treffen“ Nobelpreisträger die Rückkehr ••• zur Rechtsstaatlichkeit in der Türkei und die Freilassung Gerald Grünberger, VÖZ, kritisiert auch die Umsetzung der kritischer Journalisten. Öffnungsklauseln für den Mediensektor als „halbherzig“. 4 „Heute“- „Heute“- Herausge- Geschäfts- berin führer „Heute“ Nummer 1 in Wien „Heute“ Nummer 1 in Österreich Eva Wolfgang Dichand Jansky verbreitete A u fl a g e LeserInnen pro Ausgabe verbreitete A u fl a g e LeserInnen pro Ausgabe 496.000 959.000 ÖAK ÖAK „medianet“ Verlag AG, Brehmstraße 10/4, 1110 Wien AG, Brehmstraße 10/4, 1110 „medianet“ Verlag Bei „Heute“ zählen ••• 347.891 576.331 die Leser! 346.466 533.727 533.000 davon 263.000 davon davon e-Paper: davon e-Paper: e-Paper: 6.951 e-Paper: 6.951 DRUCKMASCHINEN länger laufen 1.904 3.882 zu lassen, um mehr Zeitungen zu er- zeugen, ist keine besondere Leistung. Viel wichtiger ist es natürlich, dass die Zeitungen gelesen werden. Das misst Österreich Heute Österreich Heute Österreich Heute Österreich Heute die Media-Analyse, die „Heute“ als größte Gratis-Tageszeitung in Öster- reich und als Nr. 1 aller Tageszeitun- MA 2016/17: LpA National 14+; n = 15.572; „Heute“ +/–0,5 %, „Österreich“ +/–0,4 %; LpA Wien 14+; n = 2.518; „Heute“ +/–1,8 %, „Österreich“ +/–1,5 %. Details auf www.media-analyse.at/Signifi kanz. ÖAK 2017 Jahresschnitt; „Heute“ wird in der gen in Wien ausweist. Foto: Horak Aufl agenkategorie „Tageszeitung Gratis“ Mo–Fr ausgewiesen. Österreichische Post AG,TZ 02Z030468 T Österreichische Post ANZEIGE Regionale Vielfalt unter einem Dach Einzigartig in Österreich Profi tieren Sie vom einzigartigen Medienkonzept der RMA mit redaktioneller Vielfalt bis auf Bezirksebene. 127 unterschiedliche Zeitungen und 118 Online-Ausgaben eröffnen Ihnen unvergleich- liche Möglichkeiten, Österreichs regionale Vielfalt werblich zu nutzen. > regionalmedien.at Einfach näher dran. RMA_Produktrange_199x272.indd 1 27.02.18 09:17 medianet.at Freitag, 2. März 2018 EDITORIAL / INHALT 3 Die Hetze gegen Bei Planungsbeginn die Unbequemen vor zwei Jahren hätte man vielleicht noch Vor der Gewalt steht die Radikalisierung der mehr gedacht, dass Sprache. Ján Kuciak, Demokratie und „Satire“. diese Fragen rein historisch sind.“ Leitartikel zeichnet. Hierzulande serviert der Anchorman ••• Von Sabine Bretschneider der wichtigsten Nachrichtensendung laut Vize- Zitat der Woche kanzler „das Beste aus Fake News, Lügen und ORF-Generaldirektor Alexander AUFREGER? Vier Monate sind seit dem Mord Propaganda, Pseudokultur und Zwangsgebühr“. Wrabetz zum TV-Schwerpunkt an der maltesischen Investigativ-Journalistin „Linksradikale Aktivisten“, „unfassbare Entglei- „1938 – Der ‚Anschluss‘“ (S. 32) Daphne Caruana Galizia vergangen. Die Hinter- sung“, „übelste Manipulation“ – alles Zitate aus gründe sind nach wie vor unklar. Der nächste den jüngsten Aussendungen der Junior-Regie- Mord an einem Journalisten ist 2.000 km näher rungspartei aus ihrer Diffamierungskampagne gerückt: Der slowakische Enthüllungsjourna- gegen die Presse. list Ján Kuciak und dessen Verlobte wurden Die EU hat ein strukturelles und institutio- Impressum am Montag erschossen. Journalistenverbände, nelles Demokratiedefizit; rechtspopulistische Medieninhaber: Medien im Land, Kollegen und Öffentlichkeit Parteien sind europaweit auf dem Siegeszug – „medianet“ Verlag AG äußerten Erschütterung und Entsetzen, se- und auf Krawall aus. Die ersten, die unter Druck 1110 Wien, Brehmstraße 10/4. OG hen Pressefreiheit und Demokratie in Gefahr. geraten, sind die Journalisten, die über demo- http://www.medianet.at Gründungsherausgeber: Chris Radda Verbände und Medien in der Slowakei wohlge- kratiepolitische Mängel, über Korruption und Herausgeber: Germanos Athanasiadis, merkt. Im Nachbarland Österreich schlägt der Misswirtschaft berichten. Wehret den Anfängen. Mag. Oliver Jonke Vorstand: Markus Bauer Fall einstweilen noch als Bericht über Mord Post scriptum eine Frage an den Medienmi- Verlagsleiter: Bernhard Gily und Totschlag Wellen. nister, an die heimischen Journalistenverbände, Chefredaktion/Leitung Redaktionsteam: Ein Warnsignal für Pressefreiheit und De- an die Gewerkschaft: Wann kommt der Aufruf Mag. Sabine Bretschneider (sb – DW 2173; [email protected]), mokratie? Die Aufregung hält sich in Grenzen. zur vehementen Verteidigung der Pressefreiheit Stv.: Dinko Fejzuli (fej – DW 2175; Dabei hätten wir Grund genug dafür. Der slo- – und zur Solidarität mit den Kollegen, die für [email protected]) wakische Ministerpräsident hatte Journalis- unsere in der Flüchtlingsabwehr zuletzt so laut Kontakt: ten als „Hyänen“, „Prostituierte“, „schleimige besungenen „europäischen Werte“ ihr Leben Tel.: +43-1/919 20-0 Schlangen“ und „Kriecher der Opposition“ be- riskieren? [email protected] | Fax: +43-1/298 20 2231 Fotoredaktion: [email protected] Chefin vom Dienst: Gianna Schöneich, M.A. (gs – DW 2163) Redaktion: Eva Kaiserseder (kai – 2174), Christian Novacek Inhalt (stv. Chefredakteur, nov – DW 2161), Paul Christian Jezek (pj), Reinhard Krémer (rk), Martin Rümmele (rm), Jürgen Zacharias (jz) COVERSTORY SPECIAL ÖAK FINANCENET & REAL:ESTATE Zuschriften an die Redaktion: Wider die Web-Giganten … .... 4 Was sagen die Zahlen? .......... 36 Beim Zahlen sind wir flott ...... 62 [email protected] VÖZ-Chef Gerald Grünberger Am Sektor ePaper gibt es AKV: Zahlungsausfälle gehen Lektorat: Mag. Christoph Strolz Grafisches über die Baustellen der Branche einige Erfolgsgeschichten in allen Branchen zurück Konzept: Verena Govoni Grafik/Pro duktion: Raimund Appl, Peter Farkas Fotoredaktion: MARKETING & MEDIA Unumstößliche Nummer 1 ...... 38 Das Rekordjahr 2017 .............. 67 Jürgen Kretten Litho grafie: Beate Schmid Anzeigen produktion: Aleksandar Milenkovic Die Krone ist erneut der Fast 5 Mrd. € Immo-Investments Druck: Herold Druck und Verlag AG, 1030 Wien Mister CCA ............................... 10 Tageszeitungs-Primus Vertrieb: Post.at Erscheinungs weise: Im Talk: Reinhard Schwarzinger, HEALTH ECONOMY wöchentlich (Fr) Erscheinungsort: Wien Einzel preis: 4,– ¤ Abo: 179,– € (Jahr) (inkl. Porto Geschäftsführer des CCA RETAIL & 10% MwSt.) Auslands-Abo: 229,– € (Jahr). Imagepolitur für die Ärzte ...... 71 Bezugsab meldung nur zum Ende des verein- „Nacht der Werbung“ .............. 14 „Keine Stationär-Vision“ ......... 44 Nichtraucher-Debatte könnte der barten Belieferungs zeitraums bei 6-wöchiger Die Gewinner des Salzburger Unito-Chef Harald Gutschis Regierung auf den Kopf fallen Kündi gungsfrist; es gelten unsere Allgemeinen Geschäftsbedingungen; Ge richts stand ist Landeswerbepreises Absage ans stationäre Geschäft Wien. Gastbeiträge müssen sich nicht mit der Elga-Ausbau ist fix .................. 73 Meinung der Redaktion decken. World Summit Forum .............. 23 Viel (digitaler) Leerstand ........ 48 Bund, Kassen und Ärzte einig Wien wird zum digitalen Standort+Markt analysierte die Offenlegung gem. § 25 MedienG: http://medianet.at/page/offenlegung/ Drehkreuz für Innovation größten Handelszonen INDUSTRIAL TECHNOLOGY #glaubandich .......................... 28 Auf dem Weg zur Milliarde ..... 50 Industrie im Hoch .................... 80 Teil 3 der Erste Bank-Kampagne MPreis erzielte 2017 sein bisher Neuer Branchenbericht von CRIF Abo, Zustellungs- und Adressänderungswünsche: bestes Umsatzergebnis „1938 – Der ‚Anschluss‘“ ........ 32 Es läuft … ................................. 85 [email protected] Der ORF präsentierte einen Stabile Schaumlage ................ 52 Neues Rekordergebnis oder Tel. 01/919 20-2100 TV-Zeitgeschichte-Schwerpunkt Österreichs Brauwirtschaft bei Betriebsansiedlungen 4 COVERSTORY Freitag, 2. März 2018 medianet.at „Der ORF darf nicht schrankenlos agieren“ Google sei kooperativer als Facebook, dem ORF dürfe man die digitale Zukunft nicht ganz verbauen – aber auch nicht alles erlauben, so der VÖZ-Chef. ••• Von Chris Radda gierungsprogramm genannte zeitig, dass er sich in dieser Sa- und Dinko Fejzuli Veräußerungsverbot einzelner che in jegliche Richtung öffnen Kanäle des ORF. „Nicht, weil der und völlig schrankenlos agieren nsgesamt 179 Seiten hat das 54 VÖZ bzw. seine Mitglieder nicht kann. Zusätzliche Möglichkeiten Arbeitsprogramm der öster- für mehr Wettbewerb eintreten in der Vermarktung, aber auch in reichischen Bundesregierung. würden, sondern weil im digi- der inhaltlichen Ausgestaltung Mehrere Seiten befassen sich VÖZ-Mitglieder talen Zeitalter andere Heraus- bedürfen einer eingehenden mit der Thematik Medienpo- Derzeit gehören forderungen und Marktteilneh- Prüfung der möglichen Auswir- Ilitik. Grob zusammengefasst, dem VÖZ 54 mer auf den Plan getreten sind. sind es vor allem fünf Themen- ordentliche Aufgrund dieser Herausforde- komplexe, die die Koalitionsre- Mitglieder an. rungen wird sich der öffent- gierung umsetzen möchte: Es sind dies lich-rechtliche Rundfunk noch • Weiterentwicklung des öffent- 13 Tageszei- stärker
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