How Uber Won the Rideshare Wars and What Comes Next
2/18/2020 How Uber Won The Rideshare Wars and What Comes Next CUSTOMER EXPERIENCE | HOW UBER WON THE RIDESHARE WARS AND WHAT COMES NEXT How Uber Won The Rideshare Wars and What Comes Next How Uber won the first phase of the rideshare war and how cabs, competitors, and car companies are battling back. BY ELYSE DUPRE — AUGUST 29, 2016 VIEW GALLERY https://www.dmnews.com/customer-experience/article/13035536/how-uber-won-the-rideshare-wars-and-what-comes-next 1/18 2/18/2020 How Uber Won The Rideshare Wars and What Comes Next View Gallery In 2011, two University of Michigan alums Adrian Fortino and Jahan Khanna partnered with venture capitalist Sunil Paul to revolutionize how people got from point A to point B quickly without having to do much. The company was Sidecar, and the idea was simple: “We're going to replace your car with your iPhone,” Fortino explains. Sidecar did not lack competition. Around this time, the taxi industry was experimenting with new ways to make it easier for individuals to summon cars. And entrepreneurs, frustrated with wait times, imagined new ways to hire someone to drive them around. Multiple companies formed to solve this need, including one that is now considered a global powerhouse: Uber. By the time Sidecar went into beta testing in February 2012, Uber, or UberCab as it was originally known when it was founded in 2009, had raised at least $37.5 million at a $330 million post-money valuation, according to VentureBeat. Lyft followed shortly after when it went into beta in mid 2012, boasting more than $7 million in funding, according to TechCrunch's figures.
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