YEAR END 2018 YOUR DOWNTOWN UPDATE DowntownDayton.org

ONE OF THE BEST YEARS YET! 2018 FULL OF ENORMOUS PROGRESS FOR OUR DOWNTOWN

2018 was a great year for our downtown! We’re pleased to share this year-end report, a summary of work completed during the fourth quarter and throughout 2018 to implement the Downtown Dayton Special Improvement District work plan. Thank you for your continued support of downtown Dayton. For additional information or answers to your questions, contact Sandy Gudorf at 937-224-1518, ext. 224, or at [email protected].

P. 2 P. 5 P. 8 P. 9 P. 10 2018 MAJOR DOWNTOWN SURGE IN A GREAT YEAR MARKETING DOWNTOWN BUSINESS HOUSING FOR DOWNTOWN HIGHLIGHTS PROJECTS NEWS DEVELOPMENT EVENTS REASONS TO “BE DOWNTOWN” STRATEGIC PLANNING

THE ARCADE THE FLYER PNC ARTS ANNEX MAJOR DEVELOPMENTS LEVITT PAVILION FAIRFIELD INN & SUITES HIGHLIGHT A YEAR OF TRANSPORTATION CENTER MURAL

2018 was a strong year for our downtown in many ways, but some of the most apparent examples MAJOR PROGRESS of last year’s progress came in the form of a number of large-scale projects coming to fruition or taking major steps toward completion. It was a year that saw the addition of several new downtown amenities, some long-awaited projects getting underway, and big plans taking shape for downtown’s future. Here are some highlights from a big year for big downtown projects:

Levitt Pavilion – Downtown’s new, state- run on a continuous loop between the remediation of lead and other work on CareSource – One of downtown’s largest Riverfront Master Plan – Much work Urban Art Intersections – Downtown’s of-the-art music venue opened in August University of Dayton area and downtown’s that structure. The project financing is employers made incredible progress on its was done in 2018 on this plan to lay streetscapes got a lot brighter this past and packed 33 free concerts into its RiverScape MetroPark with dozens of in place for the ~$90 million first phase new downtown office tower in 2018, and out a vision and guiding framework for year through this public art program inaugural season while 25,780 fans packed stops in between, offering easy access and the development team is working announced that it would be named the our riverfront areas over the next 20+ that selects murals to be painted on the Levitt lawn. The new pavilion was the to offices, dining, entertainment, parks, toward a close in the first quarter of 2019. Pamela Morris Center. The new building years. Five Rivers MetroParks, the City of downtown buildings. One of the most seventh of its kind to open in the nation, hotels, parking, and more in 10 minutes or Earlier this year, the project took a major has quickly taken shape at the corner of Dayton, the Miami Conservancy District, recent additions through the program was and officials estimate it provided more less. For a route map, schedules, and more step forward with the announcement First and Jefferson streets, and will hold the Downtown Dayton Partnership, a large, music-themed mural painted on than $2.2 million worth of free music and information, visit iriderta.org/The Flyer. of McCormack Baron Salazar and Model 800 employees when completed in the Montgomery County, Greater Dayton RTA, the Transportation Center near the new programming to the community in its first Group joining lead developer Cross Street spring of 2019. and MVRPC worked together to develop Levitt Pavilion. A call for entries for the year. Watch for the 2019 concert lineup of Fairfield Inn & Suites – Downtown’s Partners. the plan with significant input from next round of murals went out in late 2018 more than 50 shows at levittdayton.org. first new hotel in decades welcomed its the public and other stakeholders over – watch for more public art coming soon! first guests in early October. The 6-story Fire Blocks – Construction got the past year. The 4,000-acre study area PNC Arts Annex – Another new Marriott property offers 98 rooms, a underway this past year on the first included 10 focal parks and 26 adjacent downtown performing arts venue fitness center, business center, on-site phase of activation for this critical part of neighborhoods. Read more about the plan opened in November on the first floor laundry, dining options, and more. Shaner downtown. When complete, the Huffman at daytonriverfrontplan.org. of Courthouse Crossings. The Victoria Hotels operates the new hotel at 305 E. and Elks buildings will offer approximately Theatre Association’s newest space hosts Monument Ave. and co-owns the hotel 90 units of market-rate housing and classes and educational arts programs, and with Crawford Hoying Development 20,000+ square feet of retail and restaurant features studio space as well as a 200-250- Partners and Woodard Development. spaces. Also included in this phase is the BILLION OF seat black box theater. renovation of the 124 E. Third commercial COMPLETED PROJECTS The Arcade – Work is now underway building, which will feature 60,000+ PUBLIC & PRIVATE $1.092 The Flyer – Also debuting in November, on what is possibly downtown’s most square feet of non-traditional office space. SECTOR INVESTMENTS the Greater Dayton RTA’s new circulator eagerly-awaited project, the Dayton Earlier this year, Windsor Companies was shuttle bus service provides free, fast Arcade. Construction fencing went up in IN DOWNTOWN PROJECTS SINCE 2010 MILLION OF PROJECTS announced as the lead developer for this IN THE PIPELINE connections for thousands of workers and November and scaffolding was recently 10-acre, multi-building district. $437.7 students. The “green fleet” hybrid buses erected in the iconic rotunda to begin 2 3 STRATEGIC PLANNING BUSINESS DOWNTOWN PROPERTY PURCHASES SERVICES DOWNTOWN SPACE IN DEMAND THROUGHOUT 2018 KETTERING TOWER PURCHASED FOR STRATACACHE HQ Downtown has seen a surge in major property purchases in The Site Seeker program is a critical Q4 YTD 2018 recent months, and 2019 looks set to continue that trend, component in the DDP’s efforts to fill based on the latest news about our tallest and perhaps most underused and vacant office space. It SITE SEARCHES 12 62 well-known building. helps prospective tenants identify suitable SITE TOURS 27 138 downtown space and connects them with Dayton business Stratacache recently announced it has leasing agents and property managers purchased the Kettering Tower and will make it the company’s and owners. The Site Seeker program is a free, headquarters within the next 18 to 24 months. confidential service that matches 2018 was another busy year for the Site OTHER PURCHASES businesses and their desired features and Seeker service. The DDP completed 62 amenities with downtown properties The Kettering Tower is the latest in a recent streak of key site searches for prospects (12 in Q4) – that most closely meet those needs. 2018 SITE SEEKERS BY BUSINESS TYPE downtown property purchases. Some of those purchases from outpacing the annual goal of 50 searches, Businesses looking to expand or relocate 33.9% Restaurants & Retail the past few months and all of 2018 include: indicating that interest in downtown to a downtown facility that would like to 25.8% Professional Services space continues to be high. 138 site utilize this service should contact the DDP 22.6% Creative Services/Tech Courthouse Plaza building (10 N. Ludlow St.) - also tours were conducted in 2018, showing 4.8% Non-Profit at (937) 224-1518. 8.1% Developer purchased for nearly $1.7 million by Stratacache Inc. founder downtown buildings to prospects. KETTERING TOWER and chief executive Chris Reigel 4.8% Other

Talbott Tower - 14-story office building purchased by Javad Adinehzadeh and Talbott Tower Holdings with plans to WELCOME DOWNTOWN, NEW BUSINESSES AND ORGANIZATIONS renovate and add new tenants Downtown’s business community HIGHLIGHTS FROM THE REST OF 2018: continues to grow, bringing new jobs, as Kuhn’s Building - purchased by Dayton Arcade Partners LLC • RSM – accounting firm (6 S. Patterson) for $1.28 million well as new amenities, downtown. This past year, 32 new businesses opened or • Troll Pub at the Wheelhouse – Grant-Denaeau Tower (40 W. Fourth) - acquired by Fire committed downtown. restaurant (216 Wayne) Blocks development team The Windsor Companies with plans • Olive Mediterranean Grill – restaurant to create modernized offices, residential, retail, and possibly FOURTH QUARTER NEW BUSINESS NEWS: (36 W. Third) hotel uses. First phase includes updating and activating the • Bar Granada – Spanish-style tapas bar parking garage • Speakeasy Yoga – yoga studio (204 (5 W. Monument) Wayne) The Barclay Building - purchased by Lawyers Development • Fairfield Inn & Suites – new 98-room • Picture Perfect Paint Parties – Pop-Up Corp. and First Hospitality Group with plans to convert the hotel (305 E. Monument) BAR GRANADA Shop (123 N. Ludlow) building into a branded boutique hotel TALBOTT TOWER • Comfort Keepers – home health services, • Van Buren Room – speakeasy cocktail • Lissé Beaute Bar – salon (21 W. First) opening first quarter 2019 (111 W. First St.) Dayton Towers - 206-unit apartment building purchased lounge (122 Van Buren) • A+ Cleaners – dry cleaning (100 N. by Lindy Communities for $13.5 million with plans to invest • CrossFit Involve – gym (150 S. Patterson) • Berry Network/DexYP – marketing/ Jefferson) $3 million in updates and rename the property The View at • Phebe’s Café – restaurant, formerly Ohio advertising, locating in February (6 N. • Funk Music Hall of Fame – exhibition Dayton Towers Coffee Company (1 S. Main) Main) center (113 E. Third) Riverfront Grande - The former Newcom Manor apartments • Jimmy John’s – restaurant, opening first • US Census Bureau – local staff moving • N-ovation Technology Group – tech were purchased, renovated, and renamed quarter 2019 (216 N. Main) this summer (6 N. Main) company (10 W. Second)

The Landing apartments - 166-unit complex acquired by Crawford Hoying and Woodard Development DOWNTOWN COMMERCIAL OCCUPANCY FIRST FLOOR OCCUPANCY 18 W. Fifth St. - purchased by TRIAD Architects, who plan to 75.5% ACROSS DOWNTOWN invest millions in the block to add retail, restaurants, offices, 2018 NEW BUSINESSES BY TYPE and/or housing 43.8% Restaurant / Retail NET POSITIVE FIRST SQUARE Creative Services / Tech FLOOR ABSORPTION FEET 28% IN 2018 28,000 130 W. Second St. - purchased by Brian Lash for $2.8 million 21.9% Professional Services Non-Profit 6.3% NEW BUSINESSES OPENED OR THE BARCLAY BUILDING Biltmore Towers - acquired by Related Companies 32 COMMITTED TO DOWNTOWN IN 2018 4 5 BUSINESS SERVICES BUSINESSES, ORGANIZATIONS INVEST IN DOWNTOWN ADVOCACY

Growing businesses contribute to job growth and, in many cases, transform and upgrade previously vacant or underused spaces. In 2018, several downtown organizations and businesses RETENTION & EXPANSION UPDATE reinvested in downtown through renewed leases, renovations, expansion projects, building purchases, and other initiatives. Retention and expansion efforts are a critical part of the DDP’s proactive approach to growing the Q4 YTD 2018 HIGHLIGHTS FROM THE FOURTH QUARTER: number of jobs downtown, as well as identifying and addressing any issues existing businesses R&E VISITS 54 146 • Sinclair College announced its Board of Trustees approved a $4.5 may have. The DDP’s goal in 2018 was to visit 125 million project that will improve the connection between the school’s LEADERSHIP NETWORK VISITS 8 22 businesses, with 25 of those being Leadership campus and downtown Dayton. The enhancements to the Fourth Network visits. and Fifth street corridors will include upgrades to sidewalks and PROPERTY OWNER VISITS 12 41 pedestrian areas, traffic calming tactics, and additional green space. DDP staff also frequently visit with downtown SPEAKING ENGAGEMENTS 8 22 property owners and speak to organizations about • The Ohio Historic Tax Credit program awarded The Fidelity Medical downtown progress. Activity during the fourth Building (211 S. Main St.) $4.4 million in state historic tax credits. quarter and all of 2018 is shown to the right. FIDELITY MEDICAL BUILDING Fidelity Development Group says the 126,000-square-foot building will be transformed into 94 market-rate residential units, with retail space on the first floor. The entire project is estimated at $22 million.

• Nonprofit organization The Collaboratory recommitted to downtown with a new first-floor home at Talbott Tower. HIGHLIGHTS FROM THE REST OF 2018:

• YWCA Dayton – started a $17 million renovation • Victoria Theatre Association – opened its new PNC Arts Annex • Mitosis – expanded to a new 6,000-SF space • AAA Miami Valley – relocated to 11 W. Monument • Upward Brand Interactions – acquired brand design firm Graphica and grew its downtown workforce • Beaute Box – relocated to 20 W. Monument and launched a new beauty business • Salar Restaurant & Lounge – made extensive repairs following fire PNC ARTS ANNEX damage and re-opened in September ACCELERATING INVESTMENT IN DOWNTOWN’S CORE: COWORKING Photo: Audrey Ingram DOWNTOWN DEVELOPMENT TOUR Cumulative Investment: Downtown Core since 2010 EVENTS HELP ENCOURAGE COLLABORATION, SHOWCASE DOWNTOWN PROGRESS

Downtown festivals, housing tours, and One recurring event that meets those In October, the DDP partnered with arts happenings aren’t the only events goals is Fourth Friday Coworking. These the Dayton Area Board of Realtors and the DDP plans and supports – it’s also sessions support downtown’s growing commercial real estate development important to use events to attract new startup community and creative ecosystem association NAIOP to host a Downtown businesses downtown and to support by encouraging collaboration and Development Tour. The event was those who already are here. exposing entrepreneurial spirits to industry attended by more than 80 regional experts with tips to help get their ideas residential and commercial brokers off the ground. 11 coworking events were and highlighted many of downtown’s held in 2018 (2 in Q4) in collaboration with impressive projects and developments. downtown startup partners. Each event SALAR RESTAURANT LOUNGE & averaged approximately 50-75 attendees. 6 7 AMENITIES HOUSING & EVENTS

DAYTON HOLIDAY FEST SIGNATURE EVENTS DRAW CROWDS, 97.5% HIGHLIGHT DOWNTOWN BUSINESSES & AMENITIES WHEELHOUSE LOFTS REGION’S HIGHEST In addition to creating an active, vibrant The 2018 Dayton Holiday Festival, Pizza with Santa at Uno’s, the Virginia APARTMENT center city and giving its workers, visitors, presented by DP&L, kicked off downtown Kettering Train Display, Wintergarden OCCUPANCY RATE and residents something fun to do, with the Grande Illumination and the Wonderland at the Schuster Center, a HOUSING DEVELOPMENT RISES downtown events also are a great way Dayton Children’s Parade Spectacular Family Movie Series at The Neon, the TO MEET DEMAND FOR DOWNTOWN LIVING to draw people downtown, showcase in Lights on Friday, November 23. This Whimsical Windows contest, and more. The the amenities the city has to offer, and year’s traditional tree lighting and other Dayton Holiday Festival was sponsored by Living downtown is more popular than • Riverfront Grande – former Newcom • Fire Blocks – development team began increase awareness of and traffic at fun brought tens of thousands downtown DP&L and presented by the Downtown ever in our city and nationwide as compact, Manor apartments purchased for $300,000 construction on phase one, including downtown businesses. to welcome the holiday season. Activities Dayton Partnership, the City of Dayton, walkable urban areas increasingly are the and renamed; new owner began $800,000 redevelopment of Huffman & Elks buildings continued throughout December, with Montgomery County, and the Mrs. Virginia places people want to call home. More and in renovations into 92 units of market-rate housing such family favorites as the Tike’s Shoppe, W. Kettering Dayton Holiday Festival Fund. more people are moving to downtown Dayton, and the surge has kept developers • Charles Simms Development – • The Arcade - $22.5 million in Low Income busy as they work to meet the demand for Monument Walk development began Housing Tax Credits and $4 million housing OTHER SIGNATURE EVENTS FOR 2018 INCLUDED: the urban lifestyle. construction on the project’s next phase, development loan approved for project, and the City View project sold out and saw which includes 116 housing units for artists • DP&L Summer in the City series: • The Square Is Where (May-September) As we continue growing closer to the goal residents move in and creative professionals – free lunchtime entertainment weekdays of creating an urban neighborhood with o Downtown Housing Tour (May on Courthouse Square – performers, • Wheelhouse Lofts – welcomed new • The Landing – Crawford Hoying 18-hour-a-day vibrancy, 2018 saw several 5) – downtown residential options themed days, games, activities, food tenants throughout 2018 acquired the 166-unit apartment complex projects that will add hundreds of new showcased to hundreds of attendees vendors, and more housing units to our downtown. o The Great Dayton Adventure Race • Downtown Festivals – From cultural HOUSING TOUR (June 1) – 104 teams and 322 racers festivals like the Dayton Celtic Festival, in a downtown scavenger hunt, plus GermanFest Picnic, Hispanic Heritage other adventure-themed fun in Oregon Festival, and A World A’Fair to music and District businesses entertainment festivals like Jazz/Blues/ Reggae Festivals, AleFest, District Day, and o Art in the City (August 3) – Hauntfest, there was always something DOWNTOWN HOUSING DEVELOPMENT celebration of downtown’s visual and fun going on downtown in 2018! performing arts – juried art show with pop-up exhibits in businesses, artisan • Levitt Pavilion Dayton – This new HOUSING UNITS market, parties on patios, more than downtown amenity’s inaugural season IN THE PIPELINE 400 artists throughout downtown 502 ADVENTURE RACE brought 33 free concerts to great music- As part of the DP&L Summer in the City loving crowds in the heart of downtown. events lineup, the Downtown Dayton ADVENTURE RACE ART IN THE CITY Partnership hosted a Downtown Housing Tour on May 5 to highlight the TEAMS POP-UP PARTICIPATING EXHIBITS IN DOWNTOWN OF THOSE ARE CURRENTLY center city’s many urban living options. 104 17BUSINESSES UNDER CONSTRUCTION The event was very well attended and LOCAL ARTISTS & 220 RACERS ORGANIZATIONS received much positive feedback both 322 PARTICIPATING 100 PARTICIPATING from attendees and from downtown’s residential properties. For the most up-to-date listing of downtown events, be sure to visit the calendar at DowntownDayton.org. 8 9 ART IN THE CITY MARKETING & OTHER MARKETING & COMMUNICATIONS EFFORTS FROM 2018 COMMUNICATIONS • Aggressive promotion of signature • Frequent social media posts to a wide downtown events audience on a variety of platforms

• Supporting other downtown events • Publication and distribution of 30,000 through a variety of means “Find It Downtown” consumer guides For a list of ways you can stay up MANY MARKETING EFFORTS COMMUNICATE • Creation and distribution of more than • Maintaining and promoting an online to date on downtown news and 200 e-mail blasts promoting downtown calendar of downtown events receive DDP communications, visit DOWNTOWN SUCCESSES, ADVANTAGES events, downtown news and progress, and DowntownDayton.org and click other information • Public relations efforts and working with on “subscribe” under “contact us.” local media Communicating downtown’s The first major piece in this strategy • Business marketing publications and value propositions; promoting its debuted early last spring, when the materials for commercial brokers, business • Assisting new and existing businesses events, businesses and amenities; DDP launched a new website for a prospects, and others with marketing help, grand opening and spreading news of its forward new downtown – a site designed not ceremonies, and more momentum are essential to its future only to be more intuitive and user- success and take a variety of forms. friendly, but also to better reflect the positive momentum seen downtown In 2018, downtown’s marketing and in recent years. The new website communication efforts took on a new has received considerable positive look and realigned to better represent feedback, and traffic to the site since today’s center city and emphasize all its launch is up more than 27% over the great reasons to “Be Downtown.” the same time period in 2017 with the EMAIL NEWSLETTERS SENT Q4 YTD 2018 This strategic marketing effort was old website. 4 16 applied to the DDP’s many marketing FAST FACTS and promotional tools throughout the Another major focus of 2018 was E-VENTS 13 52 year, giving materials a consistent look the promotion of downtown’s value and message. proposition as a business address OTHER TARGETED E-BLASTS 31 149 along with the DDP’s many services for new and existing downtown NEW WEBSITE businesses. New marketing TRAFFIC campaigns used a set of similar UP taglines, such as “This is our office park,” to highlight some of the MEDIA PITCHES MADE YTD (13 IN Q4) % unique advantages to doing business 51 27 downtown. These campaigns 30,000 generated thousands of visits to the CONSUMER GUIDES DISTRIBUTED POSITIVE NEWS STORIES OVER OLD Business Services pages of the DDP’s FEATURED IN LOCAL MEDIA WEBSITE website and hundreds of thousands 1,074 (188 IN Q4) of impressions on social media.

FACEBOOK:

STATISTICS: FIRST BUSINESS MARKETING CAMPAIGN 50,000 PAGE LIKES SUMMER IN THE CITY 12,232 CALENDARS DISTRIBUTED TWITTER: 884 CLICKS VIEWS 3,026 6,151 FOLLOWERS 173,565 PAGE INSTAGRAM: IMPRESSIONS 505 VIEWS 88,000 PRINTED HOLIDAY CALENDARS FOLLOWERS CREATED AND DISTRIBUTED 4,691

10 11 THE ARTS SEASON IS IN FULL SWING Nonprofit Org DURING THE WINTER MONTHS! US Postage PAID Visit DowntownDayton.org for a calendar of Dayton, OH events taking place in your center city. 10 W. Second St., Suite 611 Permit 1085 Dayton, Ohio 45402 (937) 224-1518 DowntownDayton.org @DowntownDayton twitter.com/DowntownDayton facebook.com/DowntownDayton

CLEAN & SAFE

AMBASSADORS KEEP DOWNTOWN CLEAN & SAFE

Q4 YTD 2018 HOSPITALITY ASSISTANCE 1,805 6,736 SAFETY ESCORTS 36 201 PROPERTY OWNER/BLDG. MGR. CONTACTS 151 934 PANHANDLING INCIDENTS ADDRESSED 454 1,696 REQUESTS FOR POLICE ASSISTANCE 24 132 TRASH COLLECTED (LBS.) 87,740 194,545 GRAFFITI REMOVED 77 623 POWER WASHING (GALLONS) 7,620 28,093

The DDP oversees the Downtown Dayton Ambassador Program. This is a summary of the Ambassadors’ work in the fourth quarter and all of 2018.

DOWNTOWN DAYTON SPECIAL IMPROVEMENT DISTRICT BOARD OF DIRECTORS Chair: Buddy LaChance, Premier Health Partners Shelley Dickstein, City Manager, City of Dayton Vice-Chair: Ryan Powell, LPI Properties, Inc. Carolyn Rice, Treasurer, Montgomery County Secretary: Gary Gottschlich, Gottschlich & Portune LLC Shannon Isom, YWCA Dayton Treasurer: Maha Kashani, Resident, Sixth Street Lofts Jeffrey J. Mims, Jr., Commissioner, City of Dayton

12 Sandra Gudorf, President, Downtown Dayton Partnership