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Contents Background ...... 2 Executive Summary ...... 2 Introduction ...... 4 Overview ...... 4 Tourism ...... 5 Linking to Shire Strategies ...... 6 Linking to Other External Strategies ...... 7 Purpose ...... 9 Situation Analysis ...... 9 Economic Value ...... 13 Tourism Infrastructure and Product ...... 13 Summary ...... 15 Strategic Focus Areas...... 16 Action Plans ...... 17 Appendix 1 Outcomes of Industry workshop ...... 18 Appendix 2 Outcomes of Stakeholder meetings ...... 26 Lake Leschenaultia ...... 26 No.1 Pump Station ...... 28 Mundaring Arts Centre ...... 30 Water Corporation ...... 31 Hills Discovery Centre ...... 32

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Background Executive Summary presented a draft Tourism Strategy at This Tourism Informing Strategy 2013 – 2017 provides an Council Forum in July 2012 to inform Council of the draft strategy understanding of tourism within Shire of Mundaring, defines and seek feedback on its content prior to its presentation to current issues and limitations, identifies opportunities to result in Council for formal endorsement. greater tourism yield and establishes the context for the At this time, the implementation of the Integrated Planning and strategies, priorities, timelines and activities in the tourism sector Reporting Framework (IPRF) was in its early stages. The that are included in the Shire of Mundaring Corporate Business Strategic Community Plan, which was adopted by Council in Plan 2013/14 to 2016/17. January 2013, was developed using the draft Tourism Strategy In the development of this Informing Strategy, consultation was as an informing document. The industry consultation, research, undertaken through an industry workshop as well as individual and analysis undertaken in developing the draft Tourism Strategy stakeholder meetings. This, coupled with comprehensive is included as an element in the consultation for the Strategic research and a strategic integrated approach to tourism Community Plan and IPRF suite. planning, has provided the basis for defining the seven focus With further refinement and implementation of the IPRF in 2013, areas below, and the subsequent objectives: all the services and activities undertaken by the Shire have been Focus Area 1 – Investment and infrastructure included in the Corporate Business Plan, which was adopted by  To secure land for future tourism growth through effective Council in June 2013. The Corporate Business Plan describes land use planning the priorities, service levels, and activities to be undertaken by  To identify new tourism product development potential to the Shire over the four years from 2013/14 to 2016/17. To then meet future visitor demands and expectations formalise the draft Tourism Strategy, complete with its own set of  To identify infrastructure requirements to support existing priorities, actions, and resources, would be inconsistent with the and new tourism product

IPRF. Focus Area 2 – Facilitation The draft Tourism Strategy has therefore been re-worked as an “Informing Strategy” to the IPRF suite. The priorities, services  To minimise inhibitors to tourism development within Shire and actions that Shire of Mundaring will undertake in the tourism policies and procedures  To consult and collaborate with all stakeholders sector are described in the Corporate Business Plan 2013/14 to 2016/17. Focus Area 3 – Research The relationship between the Tourism Informing Strategy 2013-  To guide the management, development and marketing of 2017 and the IPRF is show below: tourism within Shire of Mundaring through reliable research

Focus Area 4 – Marketing  To increase visitation and yield 2

 To consolidate the branding for Mundaring and  Approximately $540,000 over four years for salary expenses  To increase awareness of Mundaring and Perth Hills as a at the Mundaring Visitor Centre visitor destination  Approximately $128,000 over four years for maintenance /

operational expenses at the Mundaring Visitor Centre Focus Area 5 – Sustainability  Approximately $80,000 over four years for tourism  To continue to operate a Level 1 Tourism Accredited Visitor development including destination marketing expenses Centre  Approximately $30,000 over four years for regional tourism #  To smooth variations in visitor flow and match with customer expectation # The Shire contributes to the Eastern Metropolitan Regional Council (EMRC) for regional tourism. Continuation of this Focus Area 6 – Quality support will be reviewed annually as part of the normal budget  To increase the availability and accessibility of tourism cycle. The costs above assume continuation of the current business training provisions for the four years.  To increase the availability of and accessibility to skilled workers and volunteers

Focus Area 7 – Leadership  To demonstrate leadership in the community.  To provide advocacy, good governance and positive cultures.  To effectively guide the implementation of the Tourism Strategy.

As the foundation Tourism Informing Strategy for Shire of Mundaring, achieving many of the identified objectives warrants further planning and consultation.

There are no additional financial implications from the Tourism Informing Strategy 2013 – 2017. All activities undertaken by Shire of Mundaring in support of the tourism industry are included in the Corporate Business Plan. An indicative scale of the resources provided by the Shire is:

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Introduction rural use and public open spaces. The Shire administration centre is located at Mundaring, the principal township, whilst the Overview other townships comprise the villages and rural localities of Bailup, Beechina, Bellevue (part), Boya, Chidlow, Darlington, Shire of Mundaring is located on the eastern fringe of Perth, Glen Forrest, Gorrie, Greenmount, Helena Valley, Hovea, , approximately 35km from the centre of Perth. Mahogany Creek, Malmalling, Midvale (part), Mount Helena, It is bounded by the in the north, the Shires of Parkerville, Sawyers Valley, Stoneville, Swan View (part), The Northam and York in the east, the Shire of Kalamunda in the Lakes and Wooroloo. south and the in the west and north-west. Shire of Mundaring is served by the , the major east-west transport route between Western Australia and the eastern states, and the Great Southern Highway. The nearest rail service terminates at Midland (16km from Mundaring) providing a regular service to Perth and other network destinations including links to interstate rail destinations. Air travel and freight transport is provided at Perth International and Perth Domestic Airports, both of which are located approximately 26km from Mundaring. The nearest sea access is through the Port of Fremantle (50km from Mundaring) which is the major commercial port for Western Australia. Population The original inhabitants of the Mundaring area were the Nyungar Aboriginal people and the name ‘Mundaring’ is thought to come from an Aboriginal word meaning “a high place on a high place” or “the place of the grass tree leaves”. European settlement dates from the 1840s with the land initially being used mainly for timber-cutting, quarrying, vineyards, orchards and poultry farming. Population was small until the 1880s, with initial settlement Shire of Mundaring encompasses a total land area of 644sqkm, mainly along the railway line and the Great Eastern Highway. of which nearly half is conservation estate or water catchments. Growth took place during the late 1800s and into the early 1900s The Shire is a predominantly rural area, comprising a number of aided by the construction of the . The most townships and a mix of semi-rural hobby farms, lower-density significant development occurred in the post-war years,

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particularly during the 1970s and 1980s. The population grew Tourism is an important industry throughout Mundaring with from approximately 9,000 in 1966 to 26,000 in 1986 then growth visitors enjoying the ‘Hills Lifestyle’ and a range of leisure began to slow from the early 1990s, with the population activities. Tourist accommodation is provided by a variety of increasing from 29,000 in 1991 to an estimated 39,000 in 2012. establishments, including hotels, bed and breakfasts, cabins, Whilst the bulk of the population live in the townships, for many chalets and campsites. Visitors also enjoy eating at many people the natural hills environment provides opportunities for restaurants, cafés, tea rooms and take-away food outlets. larger rural properties affording greater privacy and peace. Demographics Economy The median age of residents in Shire of Mundaring is 40 years, Commercial and industrial centres are located at Midvale with a median weekly household income of around $1531 per Business Centre in Midvale and at Mundaring Trade Centre on week. 47% of people living in the Shire are considered a part of the eastern edge of the Mundaring township. In addition, there the workforce.1 are many small and home based businesses which provide a Climate variety of trades, services and goods. The breakdown in industry supporting the Shire of Mundaring economy is illustrated below. Mundaring enjoys a mild Mediterranean climate, with highest mean temperatures in January and February and lowest mean Source: Remplan, accessed 29/7/2009 rainfall in December and January. Lowest mean temperatures are in July and August with the highest mean rainfall in June and July.2 Summers are generally warm and dry, and winters are Accom, cafes, Finance and Communication Govt Admin & Forestry Fishing Cultural & Rec restaurants Innsurance Services cool and relatively wet. Defence 2% Services 2% 2% 1% 3% 1% Tourism Health & Community Electricity, Gas, Services Water Definitions 0% 3% Travel / tourism -Travel refers to the activity of travellers. A Personal & other traveller is someone who moves between different geographic Services Manufacturing 4% 27% locations, for any purpose and any duration. The visitor is a Transport & Storage particular type of traveller and consequently tourism is a subset 4% of travel.3 Education 6% Construction 12% Mining 1 Australian Census (2011) 7% Property and 2 Weatherzone, http://www.weatherzone.com.au/climate/station.jsp?lt=site&lc=9240 Wholesale Trade Business Services (2012) Retail Trade 8% 11% 3 8% World Tourism Organisation, http://media.unwto.org/en/content/understanding- tourism-basic-glossary (2012) 5

Tourist (or overnight visitor) - A visitor (domestic, inbound or Mundaring has a Level 1 Tourism Accredited Visitor Centre, outbound) is classified as a tourist (or overnight visitor), if his/her open seven days a week, staffed by one manager, two officers trip includes an overnight stay.3 and a team of volunteers. Since 1 July 2011, the Visitor Centre Visitor - A visitor is a traveller taking a trip to a main destination has been managed by Shire of Mundaring. The Department of outside his/her usual environment, for less than a year, for any Parks and Wildlife, (DPAW) operates a Visitor Centre at the main purpose (business, leisure or other personal purpose) other Perth Hills Centre, which is open for school groups by than to be employed by a resident entity in the country or place appointment. visited. A visitor (domestic, inbound or outbound) is classified as Shire of Mundaring works in conjunction with key tourism a tourist (or overnight visitor), if his/her trip includes an overnight industry stakeholders to support and promote the tourism stay, or as a same-day visitor (or excursionist) otherwise. industry within Mundaring and the Perth Hills. Stakeholders Trip – A trip refers to the travel by a person from the time of include Tourism Australia, Tourism Western Australia, Tourism departure from his/her usual residence until he/she returns: it Council of Western Australia, Experience Perth, Eastern thus refers to a round trip. Trips taken by visitors are tourism Metropolitan Regional Council (EMRC) and DPAW. trips.3 Collaborative groups include Perth Hills Tourism Precinct Working Group, Perth Hills Trails Reference Group, Mundaring Visit – A trip is made up of visits to different places. The term Weir Interpretation Precinct Steering Committee and the Shire of tourism visit refers to a stay in a place visited during a tourism Mundaring Cultural Advisory Group. trip.3 Linking to Shire strategies Domestic Tourism – All travel activity by Australian citizens. Intrastate – Western Australians travelling in Western Australia. This Tourism Informing Strategy aims to inform and coexist Interstate – Visitors from all parts of Australia outside Western alongside the Shire strategies as identified below. Australia travelling in Western Australia. Shire of Mundaring 2013-2013 Strategic Community Plan International – Visitors from outside Australia travelling in Australia. This document is the keystone of the IPRF suite. It shows the community vision, strategic directions, and priorities over the ten Overview years from 2013. The tourism industry is a significant contributor to the local It articulates the community vision of economy. Offering a range of activities and natural attractions, tourism in Mundaring caters for lifestyle activities, food and wine connecting community and environment. connoisseurs, arts and crafts, walking, cycling and horse riding in There are a number of elements to the community vision that can some of the most beautiful countryside and forests in Western be broadly grouped into Community, Environment, Economy and Australia. Less than a one hour drive from the centre of Perth, Governance. The four Strategic Themes of Valued Natural the area attracts both international and domestic visitors. Environment, Balanced Development, Thriving Community, and

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Respected Civic Leadership, which outline the specific activities Linking to other external strategies that the Shire undertakes, reflect these groupings. Each of the strategies below has been taken into consideration Whilst is evident that all four Strategic Themes are important for during the development of this Tourism Informing Strategy. the development of the tourism industry, that activities undertaken by the Shire specifically in the tourism sector fall into National Long Term Strategy the “Thriving Community” theme. In December 2009, the National Long Term Tourism Strategy The Thriving Community theme provides opportunities and was launched, followed by the 2020 Tourism Industry Potential in support for the community to enjoy a vibrant, sustainable, rich November 2010. In December 2011, Tourism 2020 was mix of hills lifestyles. It delivers high quality accessible services introduced, which aims to integrate the National Long Term and supports community well-being through targeted programs Tourism Strategy with the growth aspirations of the 2020 as well as promoting and encouraging community volunteerism. Tourism Industry Potential. Tourism 2020 is endorsed by all state It also provides for valued community facilities, business and and territory tourism ministers and brings together the existing employment opportunities and promotes tourism growth. work, research and collaboration between industry and governments linking tourism supply with demand. Tourism 2020 This theme links to the following tourism-related elements of the identifies the following six strategic areas: community vision:  Grow demand from Asia  Great outdoor places to be and play  Build digital capability  Appropriate local services and facilities  Encourage investment and implement the regulatory reform agenda  Known for our arts, culture and heritage  Ensure tourism transport supports growth  Celebrate our unique features  Increase supply of labour, skills and indigenous participation  Visitors are attracted to our natural beauty and  Build industry resilience, productivity and quality culture

 Our businesses reflect our identity and are thriving Tourism Western Australia Experience Perth Tourism Development Priorities 2010-2015 Launched in March 2010, the Tourism Development Priorities (TDP) is a series of documents that identify tourism product and infrastructure priorities in each of Western Australia’s five tourism regions. The purpose of the TDP documents is to focus Government and other organisations’ resources on the enhancement of tourism product and infrastructure in key tourism 7

destinations around the State. The TDPs highlight initiatives that Shire of York recently took over control of operations of the York have significant stakeholder support or have been identified as Visitor Centre and is in the process of refining many policies. being important in the development of destinations. The priorities The last Tourism Strategy was completed in 2006. that have been identified for Shire of Mundaring include the Shire of Kalamunda has no tourism strategy but tourism is Mundaring Weir Precinct Project, a caravan park development identified in the Economic Development Strategy Report. (suitable for tourists), additional short stay accommodation and a signage audit. City of Swan works towards their AVTT (Adding Value Through Tourism), a tourism implementation plan, which is recognised within the City of Swan Economic Vision & Strategy 2009. EMRC Regional Tourism Strategy 2010-2015

The Regional Tourism Strategy was launched in 2010, however, since its development, EMRC priorities have been realigned and current tourism development projects are limited to:  the PerthTourism.com.au website;  the “Cycle Perth's Eastern Region” publication; and,  regional event development and promotion, including Perth’s Autumn Festival and the Avon Descent.

Surrounding Shire strategies Shire of Mundaring is surrounded by five other local government authorities. Consideration has been given to the strategies of neighbouring shires in the development of this Tourism Informing Strategy. Shire of Toodyay does not currently have a tourism strategy but is looking to develop one. ’s Manager/Tourism Officer of Northam Visitor Centre will be working on a new tourism strategy. The previous strategy was developed four years ago.

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Purpose Western Australia was a friend’s or relative’s property (41%), followed by a hotel, resort, motel or motor inn (31%). This Tourism Informing Strategy will: The IVS recorded 5.4 million visitors to Australia in 2011 from  provide an understanding of tourism within Shire of international visitors aged 15 years and over. This remained Mundaring steady compared with the year ended 31 December 2010.  define current issues and limitations Western Australia was the fourth visited state with 22.8 million  identify opportunities to result in greater tourism yield visitor nights by international visitors. The top country of  provide the context for the tourism-related activities residence for visitor nights to Western Australia included 16% included in the Shire of Mundaring Corporate Business from the UK, 9% New Zealand, 7% Malaysia, 6% USA, 6% Plan 2013/14 – 2016/17 Singapore, 6% other Europe. Situation analysis Snapshot of visitors to Experience Perth Visitor numbers Regional Tourism Organisation, Experience Perth, implements tourism marketing strategies, co-ordinates tourism industry Tourism Research Australia compile tourism profiles for local promotion and services, and supports tourism development government areas, regional zones and the state by applying within an area that extends from Lancelin and New Norcia in the base data from Tourism Research Australia's International Visitor north, Northam, York and Beverley in the east to Boddington and Survey (IVS) and the National Visitor Survey (NVS). Preston Beach in the south and south west. The statistics for The profile data derived from the IVS and NVS is based on a visitor numbers provided by Experience Perth offer a regional sample, rather than a census of tourism visitors in Australia and context. It is difficult to compare the levels of tourism within the so is subject to sample error. Experience Perth region to Mundaring due to the high concentration of visitors in Perth, however, they do provide an indication of visitor trends. Snapshot of visitors to Australia and Western Australia The figures quoted on the following page are based on three The NVS recorded 69.8 million overnight trips taken in Australia year annual averages to improve the reliability of the data. Data in 2011 by Australian residents aged 15 years and over. from three years ending December 2008, 2009 and 2010 are Western Australia was the fifth visited state with 5.5 million combined and divided by three to produce an annual average. overnight trips (24.5 million visitor nights) by Australian residents. 81% of these trips originated from within Western Australia, 6% from Victoria, 6% from New South Wales, 3% from Queensland, 2% from South Australia, 1% from Northern Territory and 1% from Tasmania. The most popular type of accommodation in

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Experience Perth Visitor Summary Average length of stay (estimated nights) YE YE % Change 3 Year YE Dec 2008/09/10 December December YE Dec 10 AAGR* 2009 2010 - YE Dec 09 Intrastate 2.7 Total Interstate 5.9 Visitors 3,126,800 3,144,900 0.6% -5.4% Nights 26,184,600 26,968,200 3.0% 0.7% International 25.3 Domestic Total 8.2 VisitorsTotal 2,457,000 2,485,000 1.1% -6.9% Nights 9,179,000 9,390,000 2.3% -8.3% Intrastate Visitors 1,643,000 1,566,000 -4.7% -9.5% Nights 4,403,000 4,225,000 -4.0% -9.8% Interstate Visitors 814,000 919,000 12.9% -1.7% Nights 4,776,000 5,165,000 8.1% -7.1% International Visitors 669,800 659,900 -1.5% 1.0% Nights 17,005,600 17,578,200 3.4% 6.8%

Source: Tourism Research Australia NVS and IVS, extracted from the Experience Perth Overnight Visitor Facet Sheet 2008/09/10. Visitor number, nights and spend are estimates based on the results of the surveys. *AAGR = Average Annual Growth Rate

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Snapshot of visitors to Perth Hills International Visitor Survey (IVS) data The sample size for Mundaring is too small to publish annual data. As a result Tourism Research Australia combines Average length Year Visitors Visitor nights Mundaring and Kalamunda. The tables below show the number of stay of visitors, visitor nights and length of stay for visitors to the Experience Perth region from 2005 to 2011. 2005 7,696 338,000 22 2006 7,311 186,000 21 National Visitor Survey (NVS) data 2007 7,903 340,000 25 Average length Year Visitors Visitor nights of stay 2008 9,487 194,000 21 2005 60,000 338,000 6 2009 11,204 237,000 23 2006 77,000 186,000 2 2010 8,782 136,000 11 2007 86,000 340,000 4 2011 8,216 241,000 22 2008 69,000 194,000 3 2009 54,000 237,000 4 Combined NVS and IVS data Average length 2010 46,000 136,000 3 Year Visitors Visitor nights of stay 2011 71,000 241,000 3 2005 67,696 507,061 7 2006 84,311 337,395 4 2007 93,903 535,132 6 2008 78,487 393,185 5 2009 65,204 497,163 8 2010 54,782 235,766 4 2011 79,216 422,051 5

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The following statistics have been provided by Mundaring Visitor Centre to show the comparative annual visitor statistics both to the Visitor Centre and Visitor Centre website. The statistics show an increasing trend in using online resources for trip planning, which is comparable with Tourism Research Australia’s 11% increase in the use of internet in planning for a trip from 2007 to 20104, and a slight downward trend of in person enquires to the Visitor Centre.

Visitors/calls to Mundaring Visitor Centre (in person enquiries) Visits to website www.mundaringtourism.com.au

4000 25000 3500 20000 3000 2500 2009 15000 2009 2000 2010 2010 1500 10000 2011 2011 1000 5000 500 0 0 JAN-MAR APR-JUN JUL-SEPT OCT-DEC JAN-MAR APR-JUN JUL-SEPT OCT-DEC

4 http://www.ret.gov.au/tourism/Documents/tra/Snapshots%20and%20Factsheets/2011/I nternet-Snapshot-2011.pdf 12

Economic value Mundaring Arts Centre, Perth Hills Centre, No.1 Pump Station, , Munda Biddi Trail and the National Parks. Key Almost all businesses and industries supply to the tourism events include Mundaring Truffle Festival, Darlington Arts industry at some levels. Based on the 2010-2011 Australian Festival, Trek the Trail and Mundaring Sunday Markets. Bureau of Statistics (ABS) Tourism Satellite Account, Remplan estimates the output generated by tourism for each industry The industry workshop identified opportunities as more events sector in Mundaring equates to $45.8 million. The industry and festivals, particularly a grower’s market, and inviting sectors with the highest output attributable to tourism includes personalities to events, improving diversity of attractions and Transport, Postal & Warehousing $13.5 million (29.4%), upgrading facilities at current attractions. Threats include the Accommodation & Food Services $10.4 million (22.7%) and perception of slow and restrictive process of Shire policies and Retail Trade $7.1 million (15.6 %). procedures (relating to planning) and the building works at Mundaring Weir. The report also identifies that for each dollar spent by a tourist in Mundaring, it is estimated that typically $0.29 is spent on Access transport, postal & warehousing, $0.23 on accommodation & With Shire of Mundaring fringing the Great Eastern Highway, food services and $0.16 on retail trade. which links Perth with Kalgoorlie and the main link to the Eastern Specific to Mundaring, the report finds that the average spend States, good access can be obtained by motor vehicles. per trip for Domestic Day Visitors is $88, for Domestic Overnight Mundaring also has good proximity to Perth airport and the Visitors is $663 and for International Visitors $2,503. The centre of Perth. However, weaknesses identified by industry average spend per night for Domestic Visitors is $185 and $98 include the lack of public transport, lack of connecting trails and for International Visitors. that visitors need to rely on private transport for the ‘Hills’ experience. However, research has identified that 71% of Tourism Infrastructure and product domestic visitors and 54% of international visitors drive once in 5 The five As (Attractions, Access, Accommodation, Amenities and Western Australia . Activities) represent the essential requirements for successful Accommodation tourism. The following analysis has resulted from an industry workshop on 6 December 2011 (see Appendix 1 for full report) Within Shire of Mundaring there is accommodation available to and individual stakeholder meetings held during January 2012 suit most budgets and style preferences including hotels, bed (see Appendix 2 for the full report). and breakfasts, chalets and campsites. The major weakness has been clearly identified as the absence of a suitable tourist Attractions caravan park. Occupancy has room to grow, although demand Within the industry workshop, attractions were identified as the at weekends does limit availability, particularly during concert or most important requirement for successful tourism within event weekends. However, Mundaring Visitor Centre is now Mundaring. Mundaring Weir is the iconic attraction within the beginning to receive an increase in accommodation enquiries Shire. Other key attractions include Lake Leschenaultia, midweek due to the lack of availability in the centre of Perth. 13

Amenities overnight visitors were bushwalking/rainforest walks and then visiting national/state parks.6 Industry identified that there is an Mundaring is equipped with a variety of restaurants, cafes, bakeries, hotels, wineries and take-away outlets offering a opportunity for more activities at Lake Leschenaultia and a lack variety of options for all tastes and budgets. According to of loop trails for cyclists and walkers. Perceived inadequate Tourism Research Australia, taking part in food and wine communication between the then Department of Environment experiences is the primary activity for domestic and international and Conservation (now DPAW), the Water Corporation and Shire visitors to Western Australia, then nature-based experiences, of Mundaring was also identified as a threat. followed by culture and heritage and then indigenous experiences5. Visitors to Mundaring will visit the destination to specifically dine at renowned eateries such as The Loose Box and Little Caesars Pizzeria. Shire of Mundaring is also well serviced with a Level 1 Tourism Accredited Visitor Centre. There are public toilets throughout the Shire, although a few key tourism hubs could be more adequately serviced, and retail shopping is available in most of the townsites. Industry has identified the lack of signage and limited public transport for visitors to move between different venues within the Shire as issues. Opportunities were identified for a taxi service as well as the ability for Mundaring Visitor Centre to take bookings for accommodation and activities. Activities Mundaring has a good range of trails for walkers and riders to enjoy the history, unique flora and fauna of the Hills. These activities have recently been supported by new operators offering bike hire and trail shuttle services. In the 2009 Snapshots of Nature Tourism in Australia, top nature activities for international visitors were visiting national/state parks and then visiting wildlife parks/zoos/aquariums. Top nature activities for domestic 6 Tourism Research Australia, http://www.ret.gov.au/tourism/Documents/tra/Snapshots%20and%20Factsheets/nature 5 Tourism Research Australia, Regional Tourism Profiles 2010/11 – www.ret.gov.au _09_FINAL.pdf (2009) 14

Summary ‘tired’ brand. Minimal advertising takes place to also promote Mundaring as a destination and Mundaring Visitor Centre, Tourism is an important industry within Western Australia, Perth neither of which have an identity to create a clear point of and the Shire of Mundaring. In 2011, Shire of Mundaring difference. Consideration needs to be given to a desired look for reinforced its support for the growth of tourism by taking over the tourism advertising created by Shire of Mundaring as well as an management of the Mundaring Visitor Centre as well as increased emphasis on online marketing. employing a Tourism Marketing and Development Coordinator. A lack of qualitative and quantitative research for Mundaring has In contrast, Mundaring has been less supported over recent inhibited target markets to be clearly identified as well as visitor years in a tourism context by external agencies. Tourism WA numbers, distribution and trends. Detailed research would has undergone a review of its functions and structure with provide this information and become a useful tool for tourism priorities now including marketing the State as a competitive operators as well as for future businesses to address industry tourism destination, developing, attracting and marketing major gaps. events and supporting significant tourism infrastructure and development projects. Their focus is no longer on assisting By far the highest rating weakness and opportunity within the tourism development in local council areas. Experience Perth industry consultation was the absence of a suitable tourist has also reviewed its membership structure and Mundaring is caravan park, followed by lack of signage, public transport and primarily supported through being a paid member. EMRC, the opportunity for a growers market. although producing a Regional Tourism Strategy 2010-2015, now only has a focus on Avon Descent and Perth’s Autumn Festival activities as well as managing the perthtourism.com website. Links continue to exist with neighbouring councils, visitor centres and other tourism operators. In particular is the ongoing collaboration through the Perth Hills Tourism Precinct Working Group, although this relies heavily on resources and funding equally provided by Shire of Mundaring and Shire of Kalamunda. With the establishment of the Mundaring Chamber of Commerce, there is also the possibility of future delivery of tourism programs by this industry group. During the industry workshop it was also recognised that there needs to be more focussed marketing in attracting visitors from Perth for the weekend. The Perth Hills Tourism Precinct Working Group conducts minimal collaborative advertising with a

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Strategic Focus Areas  Long term tourism strategies to grow the industry

The Department of Resources, Energy and Tourism has Destination marketing produced a national framework for best practice Destination  Ongoing research 7 Management Planning (DMP) outlining a strategic and  Identifying and targeting the correct markets, including new integrated approach to tourism planning and providing tools to and emerging markets produce sustainable and competitive tourism in a destination.  A raised awareness in the target market(s) of the qualities DMP provides a holistic and integrated approach to of the tourism destination understanding the tourism potential of each destination, and the  Increased visitation and yield best methods of maximising that potential. Destination management The shift in emphasis will enable a concentration on increasing visitor yield, which requires high quality attractions,  Protection of the natural and unique tourism assets of the accommodation and service, and away from simply increasing destination visitor numbers. Visitor expectations are building and for tourism  Ensuring quality visitor experiences operators to be successful they must meet and exceed those  Industry leadership expectations.  Growing a unique and sustainable tourism industry within the destination Destination Management Planning defines three interrelated principles: Using these principles, Sustainable Tourism CRC’s guide to 8 achieving sustainable tourism management , comprehensive Destination development planning research and stakeholder consultation, the strategic focus areas  Critical assessment of the destination's tourism potential have been defined as: and monitoring of progress Focus Area 1 – Investment and infrastructure  Effective consultation and collaboration with all Focus Area 2 – Facilitation stakeholders Focus Area 3 – Research  Focus on attracting investment and infrastructure projects Focus Area 4 – Marketing  Workforce planning to generate local employment and to Focus Area 5 – Sustainability ensure that there are adequate workers to service demand Focus Area 6 – Quality Focus Area 7 - Leadership

7 Department of Resources, Energy and Tourism, A National Framework for Best Practice Destination Management Planning (2007) 8 Sustainable Tourism CRC (Cooperative Research Centre) (2006), Achieving http://www.ret.gov.au/tourism/Documents/Tourism%20Industry%20Development/Best_ sustainable local tourism management, Phase 1 – Practitioners Guide and Phase 2 – Practice_Destination_Management_Planning_Framework.pdf Assessment Tool 16

directly provide or fund the service. This includes support for Action plans community care efforts (for example through grants programs, Role of Shire of Mundaring volunteer support programs and The Hub of the Hills facility). The roles of Shire of Mundaring are described in the Strategic Education Community Plan. They are: The Shire has a role in providing information and educational Delivery of facilities and services campaigns that assist the community to identify the healthiest, sustainable and more economical choices. Bush fire prevention is This includes delivery of facilities such as parks and gardens, a good example of this. roads, footpaths, drainage, waste management, recreation and cultural facilities, events and social services such as childcare. Civic Leadership and Advocacy Some of those services are based on infrastructure, for instance Performing civic leadership with a broad and deep view of relevant parks and playgrounds, roads and buildings. Maintenance and trends and issues. Engaging and leading the community in its renewal of those infrastructure assets is a vital part of the Shire’s development, and wise stewardship of community assets. service delivery role. Some services are non-asset based, such as Influencing the decisions of others who affect community well- provision of events like Trek the Trail. being in the shire is an important role. Advocacy to State Regulation Government for recognition, funding or policy support is a good Local governments have specific regulatory responsibilities that example of this role. are vital for community well-being. For example, they have a Actions to support and develop tourism industry regulatory and enforcement role in public health (e.g. licensing and Specific actions, timelines, resources, and timelines for actions by monitoring food premises), the appropriateness and safety of new Shire of Mundaring to support and develop the tourism industry buildings, and the use of land. These areas are subject to are included in the Corporate Business Plan 2013/14 – 2016/17. regulation to ensure a minimum standard is adhered to, as well as These actions are included within the Strategic and Community to minimise the potential to impose costs or adverse effects on Services Directorate. They include: others (eg food poisoning, injuries or hazardous activities too close to population). In many cases the rights of those wishing to  operating Mundaring Visitor Centre operate and the rights of those who may be affected or consider  review of the membership model for Mundaring Visitor Centre themselves to be affected is a delicate balancing act. That is why  consideration for a revised location and design of a new local democracy is involved in deciding such matters. Mundaring Visitor Centre Enabling/Facilitation  implementation of a new Visitor Centre booking system  tourism destination marketing – advertising Mundaring as a In some cases, the Shire enables or facilitates services to be tourism destination provided by others or in partnership with the Shire rather than  updating Visitor Centre website. 17

Appendix 1 Attractions - Total points: 65

Outcomes of Industry workshop Strengths Weaknesses Mundaring Weir 1 No cultural centre 2 On 6 December 2011, 28 industry representatives Mundaring Art Centre 1 No conference centre 2 attended a ‘Shape the tourism industry of the future’ Lake Leschenaultia Not enough family attractions event. Independent Perth Hills Discovery Centre No indigenous tourism facilitator, Ian Crawford, empowered the group to Mundaring Weir Hotel Concerts Timing of Trek the Trail come up with a comprehensive list of strengths, John Forrest National Park weaknesses, opportunities and threats for the five As Swan View Tunnel of tourism – attractions, access, accommodation, Mundaring Hotel amenities and activities. Each representative was Riding schools - equestrian allocated points that they could apportion to each of Kep Track the ideas as to what they felt was most important. Munda Biddi The results can be seen on the following tables. Bibbulmun Track Wineries Karakamia Wildlife Sanctuary Art studios Mundaring Truffle Festival Chidlow Marsupial Hospital Rotary Sunday Markets Mundaring Weir Gallery Kookaburra Cinema Sporting Club Existing events Railway Reserves Heritage Trail Regional attractions (York, Toodyay) Good advertising and promotion of Mundaring Truffle Festival on ABC Radio and WA Newspapers Scenic drives Wildflowers Environment (bush) Appealing - natural beauty 18 Events increase profile of Mundaring

Opportunities Threats Shire policies and procedures e.g. approvals, time Growers Market 13 3 taken, too slow, restrictive to venues Monthly festivals of any variety 11 Building works at Weir 2 Invite personalities to events (Bodica's Bunch, Eoin Cameron, Peter 9 Finding staff Holland) free advertising. Broadcast from events. Encouraging people to accept tourism 5 Charging residents for festival (Truffle) More diverse attractions (different market segments) 5 Noise from aircraft, cars, bikes etc. Upgrading facilities at existing attractions 4 Lack of advertising (distribution) Brochures - walking/driving tours linking attractions 4 Events getting stale Develop/promote pools and Lake Leschenaultia (need reliable Revamp Mundaring Truffle Festival e.g. name and 4 café/restaurant) at tourist market reenergise More events 3 Weather for outdoor festivals Capitalise on heritage e.g. fruit/timber 3 Encouraging more horsey stuff 2 New events (over weekend) attracts overnight stays 1 Promotion of attractions (shop local) Mundaring Chamber of Commerce Improve/expand Sunday Rotary Markets Tours of army camps Jazz in the park Charity events (link monthly festivals) Unique different transport - small tram/train line (e.g. to weir) Year round picture theatre Music concerts Shire to promote business precinct on Festival days Community Gardens Christmas night market Dedicated areas for 4WD Wildflower tours

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Access - Total points: 32

Strengths Weaknesses Central location for natural attractions 2 Public transport (lack of generally including taxis) 6 Located on major artery from Eastern States 1 Proximity to places 2 Close to airports No cycle path on Great Eastern Highway to connect trails 2 Close to Perth Car dependant 1 Location on outskirts of city Natural terrain is restrictive for people with disabilities 1 Inaccessible for cyclists to transport to start of trails Access for people with a disability Viewed as a day trip

Opportunities Threats Local tour operator 4 Commercial viability Bike transfer service 2 Great Eastern Highway dissects Mundaring town Link in cycle paths to network Competition from other destinations To become a transition town RV friendly town We need awareness, closeness to CBD Light rail to Midland Recognise locality of Bailup

Activities - Total points: 21

Strengths Weaknesses Good range of trails info available No bike hire facility currently available 3 Walk and Bike Trails (including Top Trails) Lack of loops for bikes and walk trails 3 Shire legislation and politics (hard to start activities, need Wildflowers, waterfalls and creeks 1 to increase support) More multicultural activities Lack of nocturnal action (Karakamia) Funding 20

Opportunities Threats More CY O'Connor between Weir and town, tram based on his 7 Insufficient advertising for events - communal - urgent 5 railway carriage in East Perth Lake Leschenaultia (activities, amphitheatre, team building 5 Lack of communication between DEC/Watercorp/Shire 5 (corporate training), bands, youth) Limited resources to promote Mundaring/Perth Hills as a Triathlon 2 Visitor Destination Horseriding events/trail rides Return on investment Use recreational grounds for more/other events Public liability Increase Shire/local business communications Insurance Having to book activities in advance does not encourage Tour de Mundaring visitation (Perth Hills Discovery Centre, camping, wine tastings) Avon Ascent

Bike activities - group social tour - BMX Summer Festival Wildflower planting displays area Play area (like Kings Park and Donnybrook) Area to encourage people to stop at Mundaring - make it easier to stop Putt putt, crazy golf, pitch and putt Maze Sculpture in the forest Employment Develop business partnerships for joint advertising Pub 2 pub - Kalamunda to Mundaring Offer light weight public and bike transport on RRHT (not require tracks laid)

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Accommodation - Total points: 21

Strengths Weaknesses No caravan park (big market) No caravan park for Diverse selection of accommodation on offer 21 caravanning tourists Lack of caravan parks Limited family accommodation (budget/backpackers) 7 Not enough (variety and beds) Difficulty in getting permission from Shire Awareness of every accommodation given to every local

business to promote No top end (e.g. The Vines) Lack of hotels accommodation

Opportunities Threats Small operators hard to get hold of to establish availability Caravan park 49 (MVC comment) (should be central booking website) Toilet zoning problem with land owner connected to deep Business people when Perth full / pricey 4 sewerage (no more toilets allowed) Short stay furnished apartments 2 On line bookings Farm stay - free labour Concession on rates for landowners to develop their property for accommodation Better communication between accommodation owners - advertising accommodation available (team building) More B&Bs and chalets Farm stay and B&B

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Amenities - Total points: 15

Strengths Weaknesses Major highway Signage - not enough 17 Precinct Public transport e.g. buses especially weekends 13 National Parks Caravanning parking - lack of space 3 Pubs, restaurants, cafés Toilets not enough 2 Kids playground Trading hours for shops too short 2 No crossing for pedestrians across Great Eastern Shopping Centre 2 Highway in Mundaring (lights/subway) Accredited Visitor Centre open 7 days to advise tourists and Public holidays - not much open 2 supporting website Mundaring Visitor Centre website good promotion Signage laws too restrictive 2 Top class restaurants encourage stopovers Staffing - difficult to get people weekends 2 The Ming Transport to Weir and generally 1 The Loose Box Opening hours e.g. cafes 1 Little Caesars famous pizza Mid week wineries closed Murphy's Café Too many activities require pre-booking Unique Sculpture Park untidy Quaint Lack of amenities and facilities at Weir (e.g. parking) Mundaring Visitor Centre staff Existing signage poor Friendly Famous pizzeria doesn't open until 4pm Public phone (only one) No transport to local restaurants Smaller operators with smaller marketing budgets

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Opportunities Threats Taxi service 13 Parking and roads - no footpaths. Not good condition 4 Visitor Centre/shire to take bookings for accommodation and Lack of power (unreliable) concession for generators for 9 3 activities business based on tourism Novelty road worthy train carriage stopping at attractions on/off 6 Vandalism 2 opportunities - bikes - Boya to Chidlow Information Bay with big map and toilets 5 Planning permission - time consuming 2 Push/mountain bike hire service 5 Other Shires with better competition - websites Provide real transport option on Railway Reserves Heritage 3 Banks - not all represented and not enough ATMs Trail Motorbikes and cars on trail dangerous for walkers, Improved Visitor Centre website 2 horses and cyclists Café at Goat Farm (great views) 1 Public liability insurance dollars More and different amenities (e.g. miniature railway) Hoon drivers Relocate Visitor Centre Rent too expensive for small businesses (bike hire) Increase ranger service to monitor car park security Increasing car break-ins - publicity not good Lack of support from visitors/tourists to use facilities Eco-friendly transport on to trails offered/awareness/advertising Self drive/cycle tours Parking in general Mundaring to become a Transition Town Unreliable phone coverage Somebody (police, ranger) do something to stop trail bike riders and four wheel drivers wrecking our beautiful native Fire threat (people's perceptions) forests and endangering walkers, horse riders, bike riders who use these trails on a legal basis As above to stop hoon drivers Get decent roadside signage to businesses (accommodation etc.) Protect unique heritage e.g. respect Municipal inventory Operators to work together cooperatively Casual workers - Woofers/backpackers

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Anything else Focussed marketing (Perth ex city for weekend) 15 Approach WATC for definition of the Perth Hills for funding.

We should be regional. A person to write submissions for funding from WATC and

LotteryWest Friends family of locals Australian dollar Developing links with other areas - Kalamunda / Swan Valley Access to Lottery West funding Escape / great winter destination Council support of/commitment to tourism Threat of council reprioritising and losing support Potential conflict between Mundaring Visitor Centre and new

Chamber

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Appendix 2 Research conducted as part of recent Strategic Overview (as discussed below) indicates that there is a high percentage of Outcomes of Stakeholder meetings high returning visitors. More than 60% of respondents have visited the Lake more than three times in the last 12 months. Lake Leschenaultia This is probably due to the majority of survey participants coming Kirk Kitchin, Manager Recreation and Leisure Services from Chidlow and other local suburbs. The most popular Shire of Mundaring 4 January 2012 activities at the Lake are picnicking, bushwalking and swimming. Overview Visitor attendance at the Lake is also difficult to verify as Lake Leschenaultia was constructed in 1897 by the Western multipliers are used to identify numbers visiting by car that have Australian Government Railway as a water source to replenish paid to enter (multiplied by 3.2 persons per car), by bus steam-powered engines travelling to Northam, York and beyond. (multiplied by 30 persons per bus) added to the number of The Lake is now a 168 hectare bush land reserve and campers. These estimated figures are shown below and do not recreational site that offers a wide range of environmental and include an additional estimate of any visitors have entered when ‘soft adventure’ options, as well as picnic and play facilities. The the gate was not staffed, have entered on foot or push bike or camping area features 23 sites with a maximum of 200 campers. those that have pre purchased an annual pass. Summer holidays and public holidays are the busiest with seasonal fringes also filling as they take the overflow from those not being able to camp during the busy times. 2010/11 2009/10 2008/09 2007/08 2006/07 2005/06 Visitor analysis Qualitative visitor research, that includes both visitors and Shire residents, has not been conducted at Lake Leschenaultia to 38,675 43,701 40,421 38,683 43,478 51,063 provide a clear indication of who is attracted to the Lake.

Research as part of Recreation and Leisure Services 2008 Community Services Report provides a guide as to the level of Challenges awareness of the Lake, representative of the total households in Minimising operational costs by keeping staff numbers relatively Shire of Mundaring. low at Lake Leschenaultia has placed limitations on the ability to Lake Leschenaultia had the second highest level of awareness increase programming and marketing activities. The Lake has a of any Shire facility (after Bilgoman Aquatic Centre) with 83.6% limited marketing budget and there is a reluctance to promote of households in the Shire being aware of Lake Leschenaultia. heavily as the facility already reaches capacity during popular The research also indicated that in 2007, 46.7% of households in holidays. No commitment has been made to provide any the Shire of Mundaring visited Lake Leschenaultia at least once. substantial upgrades to this premier Shire attraction, which now 26

looks dated and tired. The Shire has a limited capacity for major encourage a greater number of visitors to increase spend in the capital works and the focus has been on less expensive café and on canoe hire. maintenance, and projects that have received grant funding, rather than redevelopment of the site to improve its attractiveness. Future planning A total of $40,000 is required in Shire of Mundaring’s budget to fund a Master Plan. The Master Plan will consider the recommendations from a Strategic Overview of Potential Capital Developments for Lake Leschenaultia, which was prepared by Creating Communities Australia for Shire of Mundaring in March 2010. The Report identified the issues with the seasonal nature of the Lake. Research undertaken during the preparation of the Report identified that visitors like the current mix of amenities at the attraction although acknowledge that significant upgrades are required. The Report suggests possible relocation options of infrastructure at Lake Leschenaultia. It also suggests that by enhancing the walking and cycling trails, as well as the cafe, camping grounds and playground facilities, the Lake will offer more usage options and thereby increase the number of reasons people have for visiting. The Master Plan aims to explore a function centre/kiosk/cafe, improved landscaping, increased capacity for day use and camping, better access, minimal damage to area when busy, concerts/amphitheatre, chalets and native botanical gardens. From July 2012, Shire of Mundaring will resume control of the running of the café and canoe hire. The café will undergo minor upgrades with the aim of increasing patronage and revenue and concurrently the entry fee to the Lake will be removed to try and

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No.1 Pump Station Pump Station was open from 10am to 4pm on a Wednesday, Saturday, Sunday and public holidays that fell on a Monday and Anne Brake and Diana Frylink, National Trust Tuesday. During 2011, opening hours changed to 12-4pm on a 11 January 2012 Saturday, Sunday and Public Holidays. Overview The National Trust of Australia (WA) works to raise knowledge, The breakdown of visitor origin (excluding groups) in 2011 can awareness, understanding and commitment to Western be seen on the chart below. The majority of the groups are from Australia’s natural, Aboriginal and historic heritage. The Trust Western Australia. achieves this objective through the conservation and interpretation of heritage places it manages on behalf of the community and government of Western Australia, and through its education and learning programs. 2011 2010 2009 2008 2007 2006 2005 Within the Shire of Mundaring the National Trust manages the Golden Pipeline Heritage Trail, Kep Track, Weir Walk, O’Connor Trail and No 1 Pump Station. The No 1 Pump Station, located at 5,490 6,674 7,738 7,830 7,650 6,898 7,594 the bottom of Mundaring Weir, tells the story of the longest freshwater pipe in the world and is one of Australia’s most significant industrial heritage sites. The museum is complemented by a Learning Centre that attracts schools and community groups for functions and classes. The National Trust organises the Kep Ultra, an annual competition that takes place on the Kep Track, where approximately 40 entrants choose from either the 75km or 100km race. National Trust has also developed events that are delivered by other organisations, including Bibbulmun Track’s Pubs, Pumps and Pipes and Perth Hills Discovery Centre’s Weir Weir Everywhere. Visitor analysis Visitors figures have been provided for the No 1 Pump Station from 2005 through to 2011, as can be seen in the table below. These figures include group visitors. From 2005 to 2010, the 28

Future plans

NSW VIC Capital works at Mundaring Weir will in the long term provide QLDTAS 4% 3% QLDNT 2% 1% ACT better connectivity and facilities. Future plans include the 2% 0% 0% construction of an educational playground by 2015 on the south UK WA regional side of the site that will connect with the current Learning Centre. 6% 3% National Trust will continue to link and collaborate with other New Zealand 2% organisations that have the capacity to run events and programs, Ireland for example linking with The Perth Hills Discovery Centre 1% educational program for high school students. The Information USA Centre at the Weir has the potential to become a centre for water 1% Perth Germany excellence, focusing on historic, contemporary and future water metropolitan 0% use and there is potential for an O’Connor Festival. A project, Other (29Canada 71% countries) 0% currently being run by Mundaring Golf Club, is also looking at the 4% feasibility of a Golf Links along the Golden Pipeline.

Challenges One of the main challenges is staffing of the museum as it is currently run by volunteers. Opening hours have been cut down to afternoons on Saturday, Sundays and Public Holidays. One of the main volunteers is also a National Trust employee and she keeps it open on the weekend. Mundaring is only a small part of what the National Trust does and ideally would like a member of staff dedicated to the Weir Precinct to run guided walks and visitor programs and promote them broadly, but with current resources this is not possible. The capital works at Mundaring Weir are also a challenge in the short term.

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Mundaring Arts Centre more than 50 patrons at one time. With existing funding, Mundaring Art Centre cannot significantly update the ageing Jenny Haynes, Director 23 January 2012 heritage building. The decrease in community funding and increase in demand on community services has heavily impacted Overview on Mundaring Arts Centre. Mundaring Art Centre is a not for profit, incorporated The Centre is reliant on income from sales, donations, organisation, operating since 1979. The Mundaring Arts Centre consultancy and grants to continue to operate and competition and Gallery Gift Shop is open seven days a week and entry is for grants is increasing. Grants are primarily for the operation free, making it a popular tourist destination. and delivery of projects, not core business or salaries. The Centre develops, promotes and produces high quality visual Employed staff are stretched, placing a huge demand on arts and crafts through a range of arts access and education individuals and a heavy reliance on volunteers who are programs in its gallery, gift shop, studio and through community increasingly difficult to attract. The Centre requires an additional activities and events including contributing to the Mundaring Administrator and a Curator to coordinate the programs currently Truffle Festival, Trek the Trail and Darlington Arts Festival. Its offered. The Centre is now in competition with Kalamunda’s new role also includes the management of the sculptures in Zig Zag Cultural Centre, which also features an art gallery. Mundaring Community Sculpture Park. Future planning Visitor analysis Mundaring Arts Centre is keen to see a renewed focus from the Mundaring Arts Centre welcomes 20,000 visitors annually from Shire on the development of a cultural facility in Mundaring as the local area, interstate and overseas. The demographics of the the new home for the Mundaring Arts Centre and other visitors varies greatly as the different exhibitions attract different organisations as a vibrant cultural hub. age or interest groups. As at 30 June 2011, Mundaring Art Centre had 337 financial members. Another focus for the future is the development of quality public art installations throughout Mundaring and on the Railway Challenges Reserves Heritage Trail with the aim to attract visitors to the The major challenges include funding and the inadequacy of the region as well as overseeing the creation of a number of public current accommodation. These factors will continue to limit the artworks as part of the Mundaring Weir Interpretation Facility services that can be offered. During 2010 /2011 minor project. restoration was conducted to the internal building and roof to allow continued operations in the Gallery and Gift shop. The toilets still require upgrading to comply with Public Health and Safety Laws to provide adequate facilities for gatherings of 30

Water Corporation Challenges Jane Hillis, Project Manager, and Natasha Glass, The Water Corporation’s main challenge is to protect the water Communications Officer source as well as providing visitors with a better experience. 14 March 2012 During the construction stages, challenges also include Overview managing the increase in dust, noise and truck traffic. The majority of the Mundaring Weir catchment is State managed There are also currently access issues particularly for No1 pump (public) land, which is vested in the Water Corporation for water station. The northern side of the weir wall will be closed and the catchment purposes. Water Corporation is liaising with DEC tracks and trails to change the route of the Bibbulmun Track. With parts of the Weir being over 100 years old, the Water Corporation is currently undergoing an improvement program. Future planning These upgrades include a new water treatment plant, pump Landscape Construction Pty Ltd, has been selected as the station C and pipelines, Weir wall outlet upgrades, electrical preferred contractor to design and build the Mundaring Weir power upgrades, a new DEC depot building and improvements Interpretation Precinct. to the precinct and public facilities for residents and visitors The work is based upon the node and themes proposed by As part improvements to the precinct, the Water Corporation has Ecoscape and Savagely Creative. Work on the detailed design committed to implement an Interpretation Precinct Project, which for the Interpretation Precinct is underway. aims to enhance the Mundaring Weir area as a visitor The construction is likely to start in 2013, which is reliant on the destination. outcome of a Lotterywest submission to bolster funds for the The project will link together existing attractions using two project. precinct hubs connected by trails enhanced with interpretive The proposed completion of the project is 2014 to coincide with nodes. Improvement will be made to the landscaping, public the completion of the water treatment plant. Disability access will facilities and parking as well as use of attractive signage, art be factored into the design and wireless features will also be works and salvaged artefacts. considered. Visitor analysis The Water Corporation does not record the number of visitors to Mundaring Weir.

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Perth Hills Discovery Centre made for The Perth Hills Discovery Centre - 395 adults and 255 children. Visitors to Perth Hills Discovery Centre and the Simon Leaning, Lisa Ingram and Jill Francis 4 April 2012 associated activities are difficult to quantify as although the education programs are run from the Perth Hills Discovery Overview Centre, they take place at other venues across Perth. Perth Hills DEC is the largest provider of nature-based opportunities in Discovery Centre has recorded that 2,273 paying community Western Australia and manages more than 25 million hectares of members participated in Nearer to Nature activities across the diverse and varied lands and waters. The Perth Hills Discovery metropolitan area in 2011, an increase of 3.7% compared to Centre is located within Beelu National Park and is situated to 2010. This figure is for paying participants only. True numbers of the west of Mundaring Weir Road in the Shires of Mundaring and attendees exposed to the Nearer to Nature activities are likely to Kalamunda. This beautiful 3000-hectare park includes the be in excess of 19,000. EcoEducation also experienced growth popular recreation sites of Fred Jacoby Park, South Ledge, North in the 2011 calendar year compared to 2010. A total of 13,566 Ledge, Farrell Grove, The Dell, Gungin Gully, Pimelia students, teachers and accompanying adults attended programs Mycumbene and Grevillea Mycumbene. delivered by EcoEducation. This is an increase of 728 participants (5%). However, as previously mentioned, not all the The Centre offers schools, teachers, students and their Nearer to Nature and EcoEducation activities take place in communities a variety of products and services designed to Mundaring. foster awareness, appreciation and understanding of the natural environment and also its relation to traditional Aboriginal culture. Challenges Camping facilities providing universal access to showers and Current constraints at the Perth Hills Discovery Centre have toilets are available at the centre. been identified as only temporary. The Visitor Centre is open daily from 10am until 4pm and offers Future Planning an extensive range of maps and guides, gift ideas, local art and souvenirs as well as refreshments. It is an invaluable source of Perth Hills Discovery Centre is looking at encouraging information on recreational opportunities within the area.9 international visitors and group bookings for bush experiences. Consideration is also being given to developing a camp site for Visitor Analysis larger groups. Beelu National Park was one of eight sites across the State to The Centre’s Strategic Plan is under review and due for trial the new DEC on-line booking system introduced in February completion later in 2012. The focus will be on special events, a 2011. During the remainder of 2011, 650 on-line bookings were hub for the start of the trails and changing the Visitor Centre to an education and interpretation facility rather than duplicating services already offered at Mundaring Visitor Centre. 9 Extracted from Perth Hills Discovery Centre Annual Report 2011 32