AN ADVISORY SERVICES PANEL REPORT North Hollywood Los Angeles, California
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AN ADVISORY SERVICES PANEL REPORT North Hollywood Los Angeles, California Urban Land $ Institute North Hollywood Los Angeles, California Transit and the Arts in NoHo: Building a Vibrant Community January 25–30, 2004 An Advisory Services Panel Report ULI–the Urban Land Institute 1025 Thomas Jefferson Street, N.W. Suite 500 West Washington, D.C. 20007-5201 About ULI–the Urban Land Institute LI–the Urban Land Institute is a non- resented include developers, builders, property profit research and education organiza- owners, investors, architects, public officials, plan- tion that promotes responsible leadership ners, real estate brokers, appraisers, attorneys, U in the use of land in order to enhance engineers, financiers, academics, students, and the total environment. librarians. ULI relies heavily on the experience of its members. It is through member involvement The Institute maintains a membership represent- and information resources that ULI has been able ing a broad spectrum of interests and sponsors a to set standards of excellence in development wide variety of educational programs and forums practice. The Institute has long been recognized to encourage an open exchange of ideas and shar- as one of America’s most respected and widely ing of experience. ULI initiates research that quoted sources of objective information on urban anticipates emerging land use trends and issues planning, growth, and development. and proposes creative solutions based on that research; provides advisory services; and pub- This Advisory Services panel report is intended lishes a wide variety of materials to disseminate to further the objectives of the Institute and to information on land use and development. make authoritative information generally avail- able to those seeking knowledge in the field of Established in 1936, the Institute today has more urban land use. than 20,000 members and associates from 70 coun- tries, representing the entire spectrum of the land Richard M. Rosan use and development disciplines. Professionals rep- President ©2004 by ULI–the Urban Land Institute 1025 Thomas Jefferson Street, N.W. Suite 500 West Washington, D.C. 20007-5201 All rights reserved. Reproduction or use of the whole or any part of the contents without written permission of the copy- right holder is prohibited. ULI Catalog Number: ASH068 Cover illustration by: David Molina of Creative Capers Enter- tainment, Inc. ©Summit Design International, LLC. Text photos by Zane Segal. 2 An Advisory Services Panel Report About ULI Advisory Services he goal of ULI’s Advisory Services Program ipants in ULI’s five-day panel assignments are is to bring the finest expertise in the real able to make accurate assessments of a sponsor’s estate field to bear on complex land use plan- issues and to provide recommendations in a com- T ning and development projects, programs, pressed amount of time. and policies. Since 1947, this program has assem- bled well over 400 ULI-member teams to help A major strength of the program is ULI’s unique sponsors find creative, practical solutions for ability to draw on the knowledge and expertise of issues such as downtown redevelopment, land its members, including land developers and own- management strategies, evaluation of develop- ers, public officials, academicians, representatives ment potential, growth management, community of financial institutions, and others. In fulfillment revitalization, brownfields redevelopment, military of the mission of the Urban Land Institute, this base reuse, provision of low-cost and affordable Advisory Services panel report is intended to pro- housing, and asset management strategies, among vide objective advice that will promote the re- other matters. A wide variety of public, private, sponsible use of land to enhance the environment. and nonprofit organizations have contracted for ULI’s Advisory Services. ULI Program Staff Each panel team is composed of highly qualified Rachelle L. Levitt professionals who volunteer their time to ULI. Executive Vice President, Policy and Practice They are chosen for their knowledge of the panel topic and screened to ensure their objectivity. Mary Beth Corrigan ULI panel teams are interdisciplinary and typi- Vice President, Advisory Services cally include several developers, a landscape Nancy Zivitz Sussman architect, a planner, a market analyst, a finance Senior Associate, Advisory Services expert, and others with the niche expertise needed to address a given project. ULI teams Nicholas Gabel provide a holistic look at development problems. Associate, Advisory Services Each panel is chaired by a respected ULI mem- ber with previous panel experience. Jason Bell Panel Coordinator, Advisory Services The agenda for a five-day panel assignment is in- Yvonne Stanton tensive. It includes an in-depth briefing day com- Administrative Assistant posed of a tour of the site and meetings with spon- sor representatives; a day of hour-long interviews Nancy H. Stewart of typically 50 to 75 key community representa- Director, Book Program tives; and two days of formulating recommenda- Duke Johns tions. Many long nights of discussion precede the Manuscript Editor panel’s conclusions. On the final day on site, the panel makes an oral presentation of its findings Betsy VanBuskirk and conclusions to the sponsor. A written report Art Director is prepared and published. Kim Rusch Because the sponsoring entities are responsible Graphics for significant preparation before the panel’s visit, Martha Loomis including sending extensive briefing materials to Desktop Publishing Specialist/Graphics each member and arranging for the panel to meet with key local community members and stake- Diann Stanley-Austin holders in the project under consideration, partic- Director, Publishing Operations Los Angeles, California, January 25–30, 2004 3 Acknowledgments n behalf of ULI, the panel extends its sin- with the work of Rosalie Udewitz, Robert Gold- cere appreciation to the panel cosponsors: man, Patricia Smith, John Kaliski and Michael the Community Redevelopment Agency of Wells, Sandra Kulli, and Susan Whittaker all mak- O Los Angeles (CRA) and the Los Angeles ing a substantial contribution to the panel’s under- County Metropolitan Transportation Authority standing of the issues. (MTA). Without the vision, leadership, and com- mitment to collaboration exhibited by CRA CEO The panel was quite taken with the eloquent and Bud Ovrum and MTA CEO Roger Snoble, this perceptive input it received from members of the panel would never have gotten off the ground. The North Hollywood community. In pictures, per- guidance and insight provided by Los Angeles sonal conversations, letters, and written com- County Board Supervisor and MTA Board Chair- ments, residents of all ages and backgrounds, man Zev Yaroslavsky were indispensable to the business owners and employees, artists, commu- panel, as were the energy and commitment to the nity activists, and others openly shared their North Hollywood redevelopment effort evidenced hopes, concerns, and expectations for their com- by City Councilman Tom LaBonge and CRA Com- munity. More than 60 stakeholders took the time missioners Shu Kwan Woo and John Schafer. The to meet with panel members. Their energy, opti- continued involvement of all these officials will be mism, and commitment to meeting the challenges essential to the success of this effort, and, in the facing North Hollywood were inspiring. Clearly, panel’s view, the community is lucky to have such North Hollywood is a special place in large mea- determined, dedicated, and skilled leaders. sure because of the creativity and determination of the people who live and work there. Special thanks are extended to the CRA North Hollywood office staff led by David Riccitiello, and The panel is grateful to the Universal City/North particularly to Robert Fazio, who skillfully man- Hollywood Chamber of Commerce for the partici- aged all facets of the panel project, as well as to pation of Bruce Spiegel, and to the Mid-town North their counterparts at the MTA working under Hollywood Neighborhood Council for the involve- the direction of Carol Inge. In particular, the ment of Diann Corral and Eric Reuveni. These are panel would like to thank Nelia Custodio for her two key organizations that work to coordinate and thoughtful guidance as the MTA representative. channel the energy of the community. The CRA and MTA staffs worked tirelessly to Two members of the panel, Mark Feinknopf and prepare a comprehensive briefing book for the Cynthia Moe, copresidents of Sacred Space in At- panel; to arrange for tours and meetings with local lanta, were unable to complete the week owing to business owners, theater managers, and other a family emergency. The panel was sorry to lose community leaders; and to orchestrate one of the their expertise and perspective but was grateful best community outreach efforts ever undertaken to have the benefit of their insights and written in preparation for a ULI panel. Special recogni- comments in its initial deliberations. tion goes to Michelle Banks-Ordone, Daniel Rios, William Mason, and Julia Stewart of the CRA Finally, the panel wishes to thank ULI Trustee staff and to Kevin Michel, Kathleen Sanchez, and Wayne Ratkovich, who was instrumental in the Lynn Goldsmith of the MTA staff for their invalu- conception of this panel assignment. able assistance. The quality of the market analy- sis, urban design, and community facilitation ser- vices provided by consultants was also impressive, 4 An Advisory