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El Centinela El Centinela Media Kit DEMOGRAPHICS Founded in 1870, the Catholic Sentinel is the longest published Catholic newspaper on the West Coast. The newspaper and website provide news and information distributed across “We are third generation Western Oregon in 146 parishes and missions. subscribers. I remember my grandparents and parents reading the Catholic Sentinel. Distribution • 20,000 issues distributed twice monthly in The Catholic Sentinel helps church and mission communities our family connect with • More than 22,000 visitors to the online edition the worldwide church and • More than 4,500 issues mailed directly our local archdiocese.” into Catholic subscribers’ homes • Overall readership exceeds 60,000 –Pat Ell, Portland • More than 20,000 Spanish-speaking parishioners read El Centinela Our Readers Catholic Sentinel print issue readers are loyal, respectful and trusting Oregonians who are rooted in their local communities. • 63 percent female, 37 percent male • 73 percent are married • 87 percent own their home • They devote 45 minutes to reading each issue • 73 percent support companies that advertise in the newspaper • 93 percent dine out regularly Editorial Contacts • 70 percent travel overnight more than once a year Catholic Sentinel • 80 percent use medical services and products on a regular basis Jon DeBellis, News Editor 503-460-5357 Source: University of Portland research study of Catholic Sentinel paid circulation readers, 2005. [email protected] El Centinela Rocío Rios, directora 503-460-5406 (Atención en español) [email protected] 2 2012 Focus/Topics Deadline May 4 Graduation, Mother’s Day April 25 May 18 Senior Living May 9 June 1 Priest Appreciation Day, Father’s Day May 22 June 15 Oregon, Northwest Travel June 6 July 6 Celebrations (weddings, engagements, anniversaries, baptisms) June 27 “We placed our rst ad in July 20 Senior Living July 11 the Catholic Sentinel Wedding Aug. 3 Back to School Shopping July 25 Issue and are so pleased… Aug. 17 The Harvest Aug. 8 we received a few inquiries Sept. 7 Arts & Entertainment, Fall Sports Guide Aug. 28 and already booked an event Sept. 21 Back to School, Senior Living Sept. 12 Oct. 5 Holiday Bazaars Sept. 26 from that one ad! The design Oct. 19 Celebrations Oct. 10 team had great ideas and was Nov. 2 Mount Angel Abbey Annual Dinner, Funeral Planning Guide Oct. 24 very patient with me, even Nov. 16 Thanksgiving, Christmas Mass Schedules, Senior Living Nov. 7 when I requested a last minute Dec. 7 Christmas Mass Schedules Nov. 28 change. Thank you!” Dec. 21 Christmas Greetings Dec. 12 2013 Focus/Topics Deadline –Toni Robinson Jan. 4 Vocations, Clergy & Religious Appreciation, Senior Living Dec. 14 Catering At Its Best Jan. 18 Catholic Schools Week, High School, College Planning Jan. 9 Feb. 1 Celebrations and Wedding Planning Guide Jan. 23 Feb. 15 Summer Camp Guide Feb. 6 “No Oregon secular March 1 Easter Mass Schedules, Senior Living Feb. 20 newspaper or medium covers March 15 Easter Mass Schedules March 6 religion and religious trends April 5 Easter Greetings March 27 with the intelligence, depth April 19 Physical / Spiritual Fitness April 10 and felicitous writing – of the May 3 Graduations, Mother’s Day April 24 Catholic Sentinel.” May 17 Senior Living, Celebrations May 8 June 7 Priest Appreciation, Father’s Day May 29 –Mark Kirchmeier, Veteran Northwest journalist June 21 Oregon, Northwest Travel June 12 July 5 Celebrations June 26 July 19 Senior Living July 10 August 2 Back to School Shopping July 24 August 16 The Harvest August 7 Sept. 6 Arts & Entertainment, Fall Sports Guide August 27 Sept. 20 Back to School, Senior Living Sept. 11 Oct. 4 Holiday Bazaars Sept. 25 Oct. 18 Celebrations Oct. 9 Nov. 1 Funeral Planning Guide Oct. 23 Nov. 15 Thanksgiving, Senior Living Nov. 6 Dec. 6 Christmas Mass Schedules Nov. 27 Dec. 20 Christmas Mass Schedules Dec. 11 AD DEADLINES El Centinela 3 ADVERTISING Print Rates and Sizes… Black & White (BW) and Full Color (FC) SENTINEL PRICING EL CENTINELA PRICING FULL PAGE HALF PAGE 1/4 PAGE 6 cols. x 15” 6 cols. x 7.5” 3 cols. x 7.5” Package rates are offered for both publications “I appreciate the Catholic $2340 BW $2515 FC $1170 BW $1345 FC $585 BW $690 FC Sentinel’s commitment to invite $1530 BW $1680 FC $765 BW $915 FC $383 BW $463 FC the Catholic community into relationship with each other 3 X 4 3 X 5 2 X 5 and with the wider world— 3 cols. x 4” 3 cols. x 5” 2 cols. x 5” by writing about our local celebrations and events and by covering issues that help our Catholic community grow.” –Jeanine Boucher-Colbert Youth Program organizer, $312 BW $392 FC $390 BW $470 FC $260 BW $335 FC Catholic Relief Services $204 BW $259 FC $255 BW $310 FC $170 BW $220 FC Save with an Annual Contract! 24 ISSUES 25 percent Off 12 ISSUES 15 percent Off Bundle Rate: Catholic Sentinel & El Centinela $21 per column inch 4 Column Width Sizes… Col. Inches Col. Inches 1 1.083” 4 6.833” 2 3.333” 5 8.583” 3 5.083” 6 10.333” 2 X 4 2 X 3 2 X 2 2 cols. x 4” 2 cols. x 3” 2 cols. x 2” “In our highly secularized world, it is more urgent than ever that we Catholics are well versed in what is going on—and don’t assume the information we get from the standard media sources is complete. That’s where the $208 BW $283 FC $156 BW $231 FC $104 BW $179 FC Catholic Sentinel is a huge help. $136 BW $186 FC $102 BW $152 FC $68 BW $118 FC It provides us with sound and trustworthy information about FRONTBACK PAGE PAGE BACK PAGE FULL BACK local and world matters. ” BANNER BANNER PAGE –Fr. Dave Gutmann, 66.75” cols. xx 1.5”1.5” 6 cols. x 1.5” 6 cols. x 15” pastor of Holy Trinity Parish, Beaverton $435 FULL COLOR $435 FULL COLOR $2515 FULL COLOR Additional advertising… Calendar of Events 50 cents per word Classi ed Listings 50 cents per word Preprinted insert advertising available. Please contact your sales representative for details. El Centinela 5 ADVERTISING Online Rates and Sizes… Advertisers can extend their reach to on-the-go adult readers seeking news, sports coverage, entertainment, spiritual formation and commentary. Updated daily, CatholicSentinel.org “Para mí, el periódico includes articles from the print issue, plus photo galleries, El Centinela es el vigilante, reader comments, interactive maps and bonus content. el guardián de los hispanos. A mobile/cellular version of the site is also available. Es el medio de comunicación que camina con la historia de nuestra fe católica”. WEB BANNER 728 x 90 pixels “For me, the Spanish newspaper El Centinela is the $175 per month vigilant guardian of the Hispanic community and it walks every WEB TILE day with the history of our 180 x 150 Catholic faith”. pixels $75 per month –Amparo Piedrahíta, Hispanic Minister of St. Peter Church, Portland. WEB SKYSCRAPER Save! 160 x 600 with a Print/Web Combo pixels Ask your Account Representative for details. $125 per month Speci cations… All website and mobile advertisements must conform to the following speci cations: File Formats: JPEG, GIF, PNG, SWF File Size: 30k Maximum Animation: Permitted (Max. Animation Time: 10 Sec) 6 April 1-14, 2011 Catholic Sentinel April 1-14, 2011 Serving the Archdiocese of Portland, Oregon for 141 years Inside Family evacuates from Japanese quake epicenterCatholicSentinel.org Clarice Keating CLARICEK@CATHOLICSENTINEL .ORG Ironically, it was funeral planning that helped keep Myra Holmes’ mind off the unknown whereabouts of her son and his family in Sendai, Japan, following the 9.0 mag-mag nitude earthquake that killed- thousands and destroyed en-en - St. John, Yamhill tire communities across 18 prefectures. CatholicSentinel.orgmarks 100 years As the funeral chairwom-chairwom - pages 12-13 an for the Altar Society at her parish, St. Matthew Church Nonprofit CatholicServing the Archdiocese of Portland,Sentinel Oregon for 141 years in Hillsboro, Myra tried not U.S. Postage Paid to think about the fact that Portland, OR March 18-31, 2011 neither she, nor any of her adult children had heard Permit 956 anything. Feria educativa... At 6:15 a.m. March 11 página 16 Inside morning, Myra and her hus-hus band Bill watched the news- and read these words scroll across the screen: “The epi-epi center of the quake is Sendai, Miyagi Prefecture.” “Our hearts dropped, A local Catholic knowing that’s where our son and his family lived,” she CatholicSentinel.org baseball legend said. “Then came the tears Parish Life April 15-May 5, 2011 7 page 11 and the fear that there was no El Centinela way they could have survived Volumen 16 Número 4 14 de Abril de 2011 www.elcentinelacatolico.org ISSN 0161-0363 16 páginas Gratis after seeing the destruction.” Parish sends All day Friday and into Saturday the family waited. A boy walks through the devastation in Rikuzentakata, Japan, just north of the Miyagi Prefecture. Marines shawls Peter’s sister Cecelia, an em- Catholic News Service photo ployee with the Red Cross, notes quickly. The power had page 4 just come on, Peter said, and M y r a registered them as missing. s a i d . His other siblings tried to he only had a few minutes to talk. When the earthquake “ B u t contact them by email and Peter al- Facebook. hit, Peter had been in his of- fice at Tohoku University, ways let “Working [at the church] us know helped take my mind off it, where he works in the Grad- uate School of International r i g h t but people kept asking about a w a y it,” Myra said.
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