Special Issue: 2019 OBIE Awards Winners June 3, 2019 74 OBIE Awards Presented for Outstanding OOH Design

The 77th OBIE Awards Show was Kinetic Worldwide won the held on Tuesday, May 21 as part of Illustration Craft Award for the 2019 OAAA\Geopath OOH Me- MillerCoors Miller Lite Sum- dia Conference + Expo in Las Ve- mer 2018 campaign, which gas, NV. Seventy-four OBIE Awards featured illustrations of the were presented at the ceremony to iconic Miller Lite can engaged recognize exceptional out of home in various fun summer activi- (OOH) advertising design. ties.

Ten Gold OBIEs were presented at Publicis New York received the awards show: the Digital Design Craft Award 20th Century Fox for Deadpool 2 for the Get Out of Home cam- paign, which used digital OOH Billups for Lyft Something’s inventory to promote the me- Missing dium’s flexible and dynamic VICELAND won the 2019 Platinum OBIE Award for its Weed Week Campaign capabilities. Cossette for McDonald’s Follow the Arches Weiden+Kennedy New York won the Copywriting Craft Dunn & Co for Crisis Center of Award for its OkCupid: DTF Tampa Bay Stitches of Duty campaign, which replaced Kinetic Worldwide for Universal the F-word with alternatives Pictures The Grinch to highlight possible dating activities. The Gathery for HBO’s High Maintenance Smoking Joint Steam In addition to the Platinum, Vents Gold, and Craft awards, OAAA awarded 18 Silver OBIEs and Spotify for David Bowie is Here 43 Bronze OBIEs. Viceland for Weed Week (2 Gold Iconic brand Universal OBIEs) Iconic brand Universal Studios won the 2019 OBIE Hall of Fame Award. Studios was honored with Weiden+Kennedy New York for the 2019 OBIE Hall of Fame OkCupid: DTF “People were following the bus, taking Award, recognizing the brand’s consistent pictures, and posting them on social me- excellence in OOH adver- Cable TV station Viceland won the Plati- dia,” added Julie Ruiz, Viceland’s design tising design over many num OBIE Award, the highest honor of the director. decades. year, impressing judges with its creative promotion of Weed Week programming When Viceland’s Weed Week bus rolled The complete list of OBIE in 2018 (April 16-20). Viceland’s Weed into Washington, DC, people were invited winners and finalists can Week campaign also won Gold OBIE to “smoke weed with Jeff Sessions,” be found on the website Awards in the Experiential and Integrated a stand-in from Wisconsin, not then- at www.obieawards.org. Multi-Media categories. Attorney General Jeff Sessions. Video and photos inspired by Viceland’s advertis- This special issue “It was a natural fit for us to do a whole ing props were used on other Viceland’s contains images of all celebration of all things weed by creating social media platforms and vice.com. the Gold OBIE and Craft Weed Week,” said Meghan Kirsch, SVP of Award winners. marketing and creative at Viceland. “For us at Viceland it’s always exciting when we work with OOH,” said Kirsch. Videos for the Platinum, “With OOH we created a series of humor- “Winning the Platinum Award is such an Gold, and Silver winners ous ads and then went even bigger with honor.” can be found here. double decker wrapped buses with weed falling out of the windows.” Three Craft Awards were presented to To see all 2018 OBIE celebrate individual skills in OOH design: Award winners, visit obieawards.org. Page 4 June 3, 2019 Page 2

Platinum, Gold: Integrated Multi-Media, Gold: Experiential Gold Award: Consumer Goods & Services, Craft: Copywriting Viceland Weiden+Kennedy “Weed Week” “OkCupid: DTF”

Gold Award: Contextual Gold Award: Custom Installation Kinetic Worldwide for Universal Studios The Gathery for HBO High Maintenace “The Grinch” “Smoking Joint Steam Vents”

Gold Award: International Gold Award: Media Cossette for McDonald’s 20th Century Fox “Follow the Arches” “Deadpool 2”

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Gold Award: Media Gold Award: Nonprofits & Public Service Spotify Dunn & Co for Crises Center of Tampa Bay “David Bowie Is Here” “Stitches of Duty”

Gold Award: Transportation, Travel & Tourism Craft Award: Digital Design Billups for Lyft Publicis New York for OAAA “Something’s Missing” “Get Out of Home”

Craft Award: Illustration Kinetic Worldwide for MillerCoors “Miller Lite Summer 2018”

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