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www.mymobileindia.com MAY 2017 Rs 100 TM www.mymobileindia.com FOR A CONNECTED LIFESTYLE APP Tested Samsung Galaxy A5 GROWTH (2017), HTC U Ultra, Vivo STORY Y66, Samsung Galaxy C9 Pro, Coolpad Note 5 Lite, GOES ON! and more... FIRSTCALL igital India and Make in India are monumental and complimentary programs, one aimed at democratizing the governance and access to EDITORIAL information by leveraging the power of technology D Pankaj Mohindroo | Editor-in-Chief while the other seeks to leverage the inherent capabilities to enhance domestic manufacturing prowess, employment Shelley Vishwajeet | Editor creation and income growth. And mobile happens to be Gagandeep Kaur | Contributing Editor the biggest bridge between the two programs. Mobile and Ramesh Kumar Raja | Assistant Editor components are one field where manufacturing potential is humungous and government has been rolling out policies Haider Ali Khan | Senior Correspondent to give it a big push and there have been very encouraging Vanshika Malhotra | Reporter results so far though further actions are definitely required. Editorpage The policy is also a very fair one which creates a level DESIGN playing field among domestic and foreign manufactures. Ajit Kumar Parashar | Sr. Graphic Designer It does not seek to be selective based on geography or nationality. If it was not so, India would not be seeing manufacturers and brands from nearly half a dozen countries MARKETING doing a great business here. That’s why a report appearing Puja Mohindroo | Manager - Business in a China’s official daily stating that “China would be Sandeep Kumar | Sr. Manager – Marketing forced to undertake retaliatory measures if India resorts to protectionism” comes as a shock, is alarmist in nature and OPERATIONS has the potential to create bilateral rift. The worst impact K. Rajagopalan | Advisor-Legal, Accounts & of such hysterical news is always on business environment, Administration thus maturity in action and response needs to be adhered Deepak Kohli | Manager – Accounts to in such matters. I being a stakeholder and one of the flag- Varun Lama | Sr. Manager – Human Resources bearers of the ‘Make in India’ program, especially in mobile B. G. Mathur | Manager- Production phone space, can only assure that India would always foster a path which encourages fair competition but is in sync with CIRCULATION our national interest. Bhupender Singh Bisht | Manager – Circulation The fervor in mobile market is back. In the last one month, we have witnessed many device launches, costing ADVISORY BOARD above Rs 50,000 to barely a thousand, reflecting wide space Bejon Misra and opportunity available for all kinds of devices and players Rajan Mathews here. It’s a healthy scenario. We have also put many new S.D. Saxena devices under the fire and you will get to know them inside Subhash Chandra out in our sought after section – The Burntest. Sunil Dutt We have also started bringing you the best research and Sonu Bhasin studies to give you a deeper insight into the industry, market Uvaraj Natarajan and business trends while top industry representatives share their own penned articles on important issues and developments. The content is richer, highly informative and GET IN TOUCH at the same time highly readable too which I am positive you Editorial : [email protected] will enjoy completely! Marketing : [email protected] Circulation : [email protected] Happy Reading! n Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida. The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. Pankaj Mohindroo The opinions and the views contained in this publication are not EDITOR-IN-CHIEF necessarily those of the publishers. Readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XII, Issue IV, MAY 2017 04 | MAY 2017 MYMOBILE CONTENTS 62 91 46 49 Style Notes 54 India Takes the Lead in IoT 68 Samsung Galaxy A5 (2017) Adoption 10 LETTERS 70 Coolpad Note 5 Lite 12 CELL SPEAK 72 HTC U Ultra InDUSTRY INSIGHT 14 RUMOR MILL 76 Samsung Galaxy C9 Pro 44 Digital to Drive Business & 16 NEWS Profitability 20 BIG NEWS 80 BAZAAR BARGAIN 50 Indian Server Market Four phones which are smart 111 MY GUIDE Consolidates buy today 26 JUST IN BUSINESS INSIGHT Get a close look at new mobile SPECIAL FEATURE 46 Digital Platforms Emerging as devices now in the market Entertainment with Education: a Critical Business Building 82 The Ideal Summer Apps for Block Children 38 IN FOCUS 104 The Best Yoga Apps Mobile Rockstars of First SnAPSHOT Quarter 60 Samsung Galaxy S8 & S8 Plus FACE TO FACE: 78 Sony Xperia XZs Interviews with business/industry CONSUMER INSIGHT leaders 40 Indians’ App Consumption 58 Will Yang – Brand Director, Pattern Burn Tests Oppo India 52 Consumers Willing to Pay 65 Lava Connect M1 4G 62 Vinay Singhal – CEO & Premium for Quality Devices 66 Vivo Y66 Co-Founder, WittyFeed 06 | may 2017 MYMOBILE CONTENTS 88 Pradipto Chakrabarty – Regional BY INVITATION Bluetooth speakers to gaming Director, CompTIA India Where business leaders share pads 91 Chiranjib Sarkar – National Sales their thoughts Head, Ziox Mobiles 94 Future of Mobile Accessories is 146 VANTAGE POINT Very Bright – Ameen Khwaja, 96 Sachin Arora – Country Manager The Upsurge of Mobile CEO & Founder, LatestOne.com (Electronics Business), AGC Accessories – Manish Gupta, India 132 Building a Smart Home – Business Head, Mobile 98 Pankaj Rana – Business Head Shishir Gupta, Co-Founder, Accessories, Intex Technologies (Mobility Division), Panasonic Oakter India 134 How AI Influences Consumer 134 100 Anuraag Nalwaya – MD & Experience – Harsh Shah, Founder, Integratedmobi Tech Co-Founder, Fynd What's Inside What's 137 ADD ONS The latest and the best of 82 gadgets and accessories, from Total number of pages = 148 104 08 | MAY 2017 MYMOBILE LETTERS www.mymobileindia.com APRIL 2017 Rs 100 TM want to get useful and correct place. Rather than flipping technology. I want to thank information. through the entire magazine the whole team of My Mobile www.mymobileindia.com FOR A CONNECTED LIFESTYLE Profile – Kapil Wadhwa, Delhi one would get the idea about for their continuous support in Arvind Vohra Country CEO & Managing Director, Gionee India Inbox any particular mobile. enriching my knowledge base. Spotlight Vodafone-Idea: Merger in the times of disruption I whole-heartedly enjoyed the – Barun Saikia, Guwahati – Sujith Reddy, Hyderabad Tested Vivo V5 Plus, Nubia Z11 Mini S, three back-to-back special OnePlus Icons, HTC U Play, Vivo Y55 S and more... Chief Speak features in the April issue of I am fond of reading articles The topics which you touch Vikas Agarwal, General Manager, India at OnePlus My Mobile. While The Return on technology. I find My and cover are really Apps Best Selfie Boosters of Traditional Games gave me Mobile a wholesome package wonderful. They are very Traditional Games In Digital Avatar informative, well timed and 4G Feature Phones a nostalgic feeling of going about mobile and its India to Lead back to my childhood, Selfie ecosystem. It has been my properly researched ones. Being a regular reader and Boosters – Apps That Work boredom buster during long While the big news and subscriber of My Mobile, I Best enriched my knowledge trips and journeys. We get all consumer insights are love to read the gadgets, about software that could be the information about the wholesome informative, the mobiles and apps more often of great help to selfie apps and new features Bazaar Bargain helps us to in the magazine rather than conscious people. Similarly, running onto our handsets. It know the latest price of the going to any website. The the third one that’s about the would be better if you guys already launched products on main source of our tech smartphone camera lens is can develop a My Mobile app which we could get the best content comes from this amazing, especially for those which can be downloaded bargain. magazine only. The who have the passion of from any platform. – Ritika Bisht, Delhi unmatched quality of the photography. – Nihar Ranjan, Gurugram product keeps it in a different – Farhan Khan, Lucknow Dear My Mobile team, what I league altogether. The just- I have been a voracious reader like most about your ins, market insights, My Mobile has emerged as of My Mobile since the time I magazine is the coverage of consumer insights and the best way for me to get was in my college. I am very the market and industry boredom busters always knowledge about all the fond of this unique and studies. The insights are come handy. An ideal tech available mobile devices and informative magazine present worth reading and knowledge magazine should follow your their prices. The kind of in the country. Since I am a enriching. I would like to footsteps. collective information dedicated reader of this request you to add an – Santosh Biswal, Puri available in My Guide section magazine, I have been interview of a market expert of the magazine is very admired as the one who in every issue. I would like to appreciate My helpful for a customer and knows everything in my – Vaishali Gupta, Ghaziabad Mobile’s endeavour in reader like me. We get all the friends and neighbours about simplifying tech contents for brands, their specifications mobile and a general reader like me. I and price range at a same wish you add few more smartphones in your burn test section.
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