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igital and Make in India are monumental and complimentary programs, one aimed at democratizing the governance and access to EDITORIAL information by leveraging the power of technology D Pankaj Mohindroo | Editor-in-Chief while the other seeks to leverage the inherent capabilities

to enhance domestic manufacturing prowess, employment Shelley Vishwajeet | Editor creation and income growth. And mobile happens to be Gagandeep Kaur | Contributing Editor the biggest bridge between the two programs. Mobile and Ramesh Kumar Raja | Assistant Editor components are one field where manufacturing potential is humungous and government has been rolling out policies Haider Ali Khan | Senior Correspondent

to give it a big push and there have been very encouraging Vanshika Malhotra | Reporter results so far though further actions are definitely required.

Editorpage The policy is also a very fair one which creates a level DESIGN playing field among domestic and foreign manufactures. Ajit Kumar Parashar | Sr. Graphic Designer It does not seek to be selective based on geography or nationality. If it was not so, India would not be seeing manufacturers and brands from nearly half a dozen countries MARKETING doing a great business here. That’s why a report appearing Puja Mohindroo | Manager - Business in a China’s official daily stating that “China would be Sandeep Kumar | Sr. Manager – Marketing forced to undertake retaliatory measures if India resorts to protectionism” comes as a shock, is alarmist in nature and OPERATIONS has the potential to create bilateral rift. The worst impact K. Rajagopalan | Advisor-Legal, Accounts & of such hysterical news is always on business environment, Administration thus maturity in action and response needs to be adhered Deepak Kohli | Manager – Accounts

to in such matters. I being a stakeholder and one of the flag- Varun Lama | Sr. Manager – Human Resources bearers of the ‘Make in India’ program, especially in mobile B. G. Mathur | Manager- Production phone space, can only assure that India would always foster a path which encourages fair competition but is in sync with CIRCULATION our national interest. Bhupender Singh Bisht | Manager – Circulation The fervor in mobile market is back. In the last one month, we have witnessed many device launches, costing ADVISORY BOARD above Rs 50,000 to barely a thousand, reflecting wide space Bejon Misra and opportunity available for all kinds of devices and players Rajan Mathews here. It’s a healthy scenario. We have also put many new S.D. Saxena devices under the fire and you will get to know them inside Subhash Chandra out in our sought after section – The Burntest. Sunil Dutt We have also started bringing you the best research and Sonu Bhasin studies to give you a deeper insight into the industry, market Uvaraj Natarajan and business trends while top industry representatives share their own penned articles on important issues and developments. The content is richer, highly informative and GET IN TOUCH at the same time highly readable too which I am positive you Editorial : [email protected] will enjoy completely! Marketing : [email protected] Circulation : [email protected] Happy Reading! n Phone : 011—46206161 Fax : 011—41520637

Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida. The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. Pankaj Mohindroo The opinions and the views contained in this publication are not editor-in-chief necessarily those of the publishers. Readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XII, Issue IV, may 2017 04 | may 2017 MYMOBILE

contents 62 91 46

49

Style Notes 54 India Takes the Lead in IoT 68 (2017) Adoption 10  letters 70 Coolpad Note 5 Lite 12  Cell Speak 72 HTC U Ultra iNdustry Insight 14 rumor Mill 76 Samsung Galaxy C9 Pro 44 Digital to Drive Business & 16  NEWS Profitability 20  big NEWS 80 Bazaar Bargain 50 Indian Server Market Four phones which are smart 111 my Guide Consolidates buy today

26 just in business Insight Get a close look at new mobile special Feature 46 Digital Platforms Emerging as devices now in the market Entertainment with Education: a Critical Business Building 82 The Ideal Summer Apps for Block Children 38 In Focus 104 The Best Yoga Apps Mobile Rockstars of First sNapshot Quarter 60 & S8 Plus Face to Face: 78 XZs Interviews with business/industry Consumer Insight leaders 40 Indians’ App Consumption 58 Will Yang – Brand Director, Pattern Burn Tests India 52 Consumers Willing to Pay 65 Lava Connect M1 4G 62 Vinay Singhal – CEO & Premium for Quality Devices 66 Vivo Y66 Co-Founder, WittyFeed

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contents

88 Pradipto Chakrabarty – Regional By Invitation speakers to gaming Director, CompTIA India Where business leaders share pads 91 Chiranjib Sarkar – National Sales their thoughts Head, Ziox Mobiles 94 Future of Mobile Accessories is 146 Vantage Point Very Bright – Ameen Khwaja, 96 Sachin Arora – Country Manager The Upsurge of Mobile CEO & Founder, LatestOne.com (Electronics Business), AGC Accessories – Manish Gupta, India 132 Building a Smart Home – Business Head, Mobile 98 Pankaj Rana – Business Head Shishir Gupta, Co-Founder, Accessories, Intex Technologies (Mobility Division), Panasonic Oakter India 134 How AI Influences Consumer 134 100 Anuraag Nalwaya – MD & Experience – Harsh Shah, Founder, Integratedmobi Tech Co-Founder, Fynd

What's Inside What's 137 Add Ons

The latest and the best of 82 gadgets and accessories, from

Total number of pages = 148 104

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letters

www.mymobileindia.com APRIL 2017  Rs 100 TM want to get useful and correct place. Rather than flipping technology. I want to thank information. through the entire magazine the whole team of My Mobile

www.mymobileindia.com FOR A CONNECTED LIFESTYLE

Profile – Kapil Wadhwa, Delhi one would get the idea about for their continuous support in Arvind Vohra Country CEO & Managing Director, Gionee India Inbox any particular mobile. enriching my knowledge base. Spotlight -Idea: Merger in the times of disruption I whole-heartedly enjoyed the – Barun Saikia, Guwahati – Sujith Reddy, Hyderabad Tested Vivo V5 Plus, Nubia Z11 Mini S, three back-to-back special OnePlus Icons, HTC U Play, Vivo Y55 S and more...

Chief Speak features in the April issue of I am fond of reading articles The topics which you touch Vikas Agarwal, General Manager, India at OnePlus My Mobile. While The Return on technology. I find My and cover are really Apps Best Selfie Boosters of Traditional Games gave me Mobile a wholesome package wonderful. They are very Traditional Games In Digital Avatar informative, well timed and 4G Feature Phones a nostalgic feeling of going about mobile and its India to Lead back to my childhood, Selfie ecosystem. It has been my properly researched ones. Being a regular reader and Boosters – Apps That Work boredom buster during long While the big news and subscriber of My Mobile, I Best enriched my knowledge trips and journeys. We get all consumer insights are love to read the gadgets, about that could be the information about the wholesome informative, the mobiles and apps more often of great help to selfie apps and new features Bazaar Bargain helps us to in the magazine rather than conscious people. Similarly, running onto our handsets. It know the latest price of the going to any website. The the third one that’s about the would be better if you guys already launched products on main source of our tech camera lens is can develop a My Mobile app which we could get the best content comes from this amazing, especially for those which can be downloaded bargain. magazine only. The who have the passion of from any platform. – Ritika Bisht, Delhi unmatched quality of the photography. – Nihar Ranjan, Gurugram product keeps it in a different – Farhan Khan, Lucknow Dear My Mobile team, what I league altogether. The just- I have been a voracious reader like most about your ins, market insights, My Mobile has emerged as of My Mobile since the time I magazine is the coverage of consumer insights and the best way for me to get was in my college. I am very the market and industry boredom busters always knowledge about all the fond of this unique and studies. The insights are come handy. An ideal tech available mobile devices and informative magazine present worth reading and knowledge magazine should follow your their prices. The kind of in the country. Since I am a enriching. I would like to footsteps. collective information dedicated reader of this request you to add an – Santosh Biswal, Puri available in My Guide section magazine, I have been interview of a market expert of the magazine is very admired as the one who in every issue. I would like to appreciate My helpful for a customer and knows everything in my – Vaishali Gupta, Ghaziabad Mobile’s endeavour in reader like me. We get all the friends and neighbours about simplifying tech contents for brands, their specifications mobile and a general reader like me. I and price range at a same wish you add few more in your burn test section. The majority users

usually might not be aware of the whole insight about any Are you crazy about cellphones and have the latest mobile or technology potential to pen a few lines? but what we get from it is very Do you have a nose for news and can also key in a dream helpful and deep. I am a headline? Do you crave to lay your hands on the latest regular reader of your gizmos and tell the world about them? If you think you have it in you, we are looking for you. Rush your CV to magazine and I also suggest [email protected] to see your name in My Mobile, it to my friends and family. It India’s best mobile magazine. is a must have for those who

10 | may 2017 MYMOBILE

12 | ma

y 2017 Quotes cell watching adocumentaryfilmonterrorists, months, this ideacameinmy mind, while exactly intwoandahalfmonths. About three “This website (Bharat keVeer) has been made from Voice toData” witnessing a rapid migration sitting on. We are already goldmine that operators are of data revolution. Data is a “India is evidently on the path users (Indians), each using 10GB a month. And “’s ultimategoalisabillionbroadband speak CEO, HuaweiIndia,inaninterviewwithETTelecom carry outterroracts” families of the terrorist who leaders financially support the which showed how terror watershed eventinthedevelopmentstoryofIndia” in itsownway… The Aadhaar card initiativeisa number withabiometricidentifierwhich isunique than one billion Indians have a unique identity “India isonthecuspofadigitalrevolution. More and thegovernment” world, telcos, content players to come from the to do that, contributions have Country Head (Connectivity) at Google Bollywood Actor, on the occasion of India, in an interaction with Indian — AkshayKumar,

— GulzarAzad, President ofIndia,ataneventinNewDelh Shaurya Diwas — JayChen, media

governance” utility for good established its of time, it has short period and in a very Aadhaar appreciating world is today element… The the privacy completely and respects and secure completely safe a platform is “Aadhaar as — PranabMukherjee, Electronics andIT, in an interview with a leading newspaper Union Minister for Union Ministerfor Ravi Shankar — RaviShankar MY Prasad, MOBILE

Rumour Mill Rumour Mill in Tech Talk Corners

OnePlus 5 may launch Phonemakers given that the companies have worked together on multiple Nexus phones in with 8GB RAM and battling over Google the past. Snapdragon 835 chipset 3 production Chinese firm OnePlus’ next flagship contract 9 to launch by smartphone is likely to be named As Google prepares the successor to Q3, tipped to cost Rs OnePlus 5 and not OnePlus 4. The com- the Pixel and Pixel XL due for release 44,999 pany is reportedly jumping to number later this year, the battle has appar- 5 due to Chinese belief that number 4 ently already begun over who will get to Nokia-branded phones from HMD Global brings bad luck. If rumours are to be manufacture the third iteration of the might not have hit the Indian market yet, believed, OnePlus seems to be preparing flagship Android phone. Although HTC but speculation about the flagship Nokia another flagship killer to take on the likes is once again in the running, along with 9 device has already started. According of Samsung’s Galaxy S8 and S8+. As per LG, current Blackeberry producer TCL, to reports, Nokia 9 will launch globally in reports, the upcoming OnePlus device and Coolpad, Google’s existing contract Q3, which could be around August, and will feature Snapdragon 835 chipset, with HTC will expire after the release of it will be priced at 749 Euros or USD the processor powering Samsung’s lat- the , hence opening up an oppor- 699, but it seems the India pricing will est Galaxy flagship. The smartphone is tunity for other hardware companies. be Rs 44,999. Even though the rumoured to feature a sleeker design and LG is reportedly leading the race. Since company has not yet officially confirmed most rumours point at OnePlus joining September, HTC has reportedly shipped whether it will be launching a flagship the bezel-less smartphone bandwagon. more than 2.1 million Pixel devices, but device, reports say Nokia 9 will have a The smartphone is also tipped to offer Google may be looking to ramp output 5.5-inch QHD OLED display, and could improved display which might suggest a up to 5 million in time for the . sport Nokia’s own OZO audio system. Quad HD panel. In terms of specifica- Meanwhile, most variants of the original Rumours claim that the phone will tions, OnePlus 5 is rumoured to offer up Pixel — especially the XL — remain feature a Carl Zeiss-based 22MP dual- to 8GB RAM with 6GB being standard out of stock about six months after the camera lens on the back and a 12MP among variants. The rumour mill also phone’s launch, as HTC continues to front camera as well as an Iris scanner. hints at OnePlus 5 sporting dual rear struggle to fill orders quickly enough. It is also expected to run the Qualcomm camera setup, again a theme among Google is said to be more confident 835 processor. n most Chinese smartphone makers. in LG’s manufacturing capabilities, [email protected]

14 | may 2017 MYMOBILE www.mymobileindia.com may 2017 | 65

newsbits

Shruti Haasan, Diljit Dosanjh and Dulquer diverse digital content,” said Jack Huang, Salmaan signed up as Gionee brand President-Overseas Business, Alibaba ambassadors Mobile Business Group. The company said it is targeting more diversified and localised content on its platform by the end of 2017 to make the local content ecosystem stronger. According to leading web analytics firm StatCounter, UC Browser is now the most popular browser in India in terms of internet usage across all platforms combined with a market share at 43.31 per cent to fast-track realization of What’s Up What’s followed by Chrome at 36.07 per cent and initiatives and aid application development Opera at 8.34 per cent. for Indian start-ups and industries. Under the partnership, Ericsson will set up a In order to penetrate deeper into regional Indus OS raises Series A2 funding Center of Excellence with a 5G test bed and markets in India, Chinese smartphone incubation center at IIT Delhi and use this maker Gionee has signed up three celebrities facility to drive the development of the — Shruti Haasan, Diljit Dosanjh and country’s 5G ecosystem. In addition to Dulquer Salmaan — as brand ambassadors. hosting the Center of Excellence, IIT Delhi Gionee, which already has Indian cricket will conduct research and development to captain Virat Kohli and Bollywood actor Alia explore how some of the country’s challenges Bhatt endorsing the brand, has been on a can be addressed with mobile technologies. drive establishing customer connect across The first series of tests under this program India. Haasan is a popular actor and singer are due to begin in the second half of 2017 who works in Telugu, Tamil and Hindi films. and will place India on par with other Salmaan acts in Malayalam movies, while developed countries in terms of 5G network Dosanjh is a Punjabi actor and singer who and application deployment. also acted in the 2017 Bollywood release India’s second largest ‘Phillauri’. Like other Chinese smartphone Indus OS raised undisclosed amount of Spreadtrum powers Lava’s 4G-enabled players, Gionee is also targeting the core funds from VenturEast and JSW Ventures, feature phone audience by aligning with the two biggest along with existing investor Omidyar Indian religions: movies and cricket. The Network, in a Series A2 financing round. company is also targeting its audience The company said the funds will be used to through cricket by sponsoring hire talent, develop product and further Knight Riders, among the popular teams in invest in language technology to cover all the Indian Premier League. Indian languages. “We are already in talks with international and Chinese smartphone UC News gets 100 million active users in brands for the launch of our next version - India, Indonesia Indus OS 3.0, which we believe will revolutionize the Indian smartphone industry,” he added. Indus OS also announced that Sunil Lalvani, ex-Head of Spreadtrum Communications, a leading Qualcomm and BlackBerry in India has fabless semiconductor company with recently joined the company as an advisor. advanced technology in , , and 4G The company will soon be opening an office wireless communication standards, recently Alibaba Group’s news app UC News has in China to further its efforts to partner with announced that its LTE SoC platform, crossed 100 million monthly active users in international smartphone brands. SC9820 has been adopted by Lava for India and Indonesia. UC News was launched India’s first 4G-enabled feature phone, Lava in June 2016 and since then it has grown Ericsson, IIT Delhi team up to launch ‘5G Connect M1. The pocket-friendly 4G mobile rapidly in the Indian and Indonesian for India’ handset has already been launched in the markets. “We are experiencing a fast rise in Telecom equipment manufacturer Ericsson Indian market. Lava Connect M1 is powered the average time spent on UC News. As of and the Indian Institute of Technology Delhi by Spreadtrum’s 28nm 1.2GHz dual-core this quarter, an average user spends over 23 (IIT Delhi) have signed a MoU to jointly roll ARM Cortex-A7 LTE platform SC9820, minutes on UC News. Users are embracing out a ‘5G for India’ program, conceptualized supporting VoLTE and dual SIM function. It

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features a 512 MB RAM/4GB ROM storage, mark, in terms of number of orders shipped. Grab ties up with Airtel, Reliance for a microSD slot up to 32GB and comes pre- LatestOne.com being the first player home delivery and activation of SIM cards installed with Facebook Lite, providing focused on mobile and tech accessories feature phone users a perfect smart experience. It is proficient to further support up to 5MP rear/front camera, 720P video display, FWVGA screen and VoLTE HD video service, thus improving the feature phone vertical in the country is processing more user experience. than 5,000 orders per day on an average. The site has also crossed a milestone of 50 YouTube Go app launched in India to beat million unique visitors and 3.0 million spotty internet signals customer registrations in a span of 2.5 Up What’s years. LatestOne.com has shipped these orders to its valued customers from the company’s fulfillment centers in New Delhi and . LatestOne.com shipped 37% orders to south zone, 26% to north zone, Last mile delivery service firm Grab has 20% to west zone, 12% to east zone and entered into a partnership with telecom 5% orders to central zone of the country for operators Airtel and Reliance Jio to offer FY 16-17. The company has received only customers home delivery and activation of 1.5% returns/refunds since commencement SIM cards. With this, an individual can of operations. LatestOne.com receives 25% place a request on Jio or Airtel’s platforms of orders from repeat customers. for a SIM card and get delivery as per his/ YouTube is making the beta version of its her availability. Grab provides the customer ‘YouTube Go’ app available for download on Nazara Games to launch IPL mobile game access to real-time availability data of riders the Google Play Store in India. The company starring Virat Kohli around his/her locality or a future dynamic in a statement said that it has worked hard time slot to choose from, said Pratish on refining the features for the app. The new Sanghvi, Director and Co-founder. Currently, features would include making the home Grab has made the Jio SIM service available screen fresher and more relevant for users, in 10 cities. However, since Jio offers home allowing users to find videos easily. The app delivery of SIM cards across more than 600 offers preview before watch, choose your cities in India, Grab has entered into a resolution and sharing with friends nearby subscription arrangement that allows Jio to features, among other features. People can use its own riders in other cities but avail of download the beta from Google Play Store Grab’s technology and rider app platform for and can also sign up at youtubego.com/ a fee. “Grab is also in advanced talks with signup if they wish to know when the app other telecom and wallet companies to would be fully ready. Analysts have been Mobile gaming firm Nazara Games has provide a similar set of services,” he forecasting a surge in video consumption in signed a three-year deal with IPL team added. India since Reliance Jio, the telecom unit Royal Challengers Bangalore to launch an of Reliance Industries Ltd, upended the IPL cricket mobile game that will feature Sachin Tendulkar goes digital, launches industry last year with cheap data plans that Virat Kohli, among other cricketers from the ‘100MB Cricket’ app for Android, iOS have prodded rivals to lower prices. Silicon team. The game, which will focus on Valley has long regarded India, with its monetisation through in-app purchases, is population of 1.3 billion people and poor targeting five million downloads in the first connectivity, as a prime place to test one year. “Deftouch Design is the external products for emerging markets. developer that we headhunted, around the same time RCB wanted to get into a gaming LatestOne.com crosses 2.5 million partnership plan. There are 60 levels in the shipments game. We have taken 10 celebrations of Mobile and tech accessories e-tailer RCB in IPL and we have selected six innings LatestOne.com retains its position as India’s of Virat from each IPL and created 60 levels largest online retailer for mobile and tech which is the career progression mode,” said Cricket legend Sachin Tendulkar recently accessories, by crossing the 2.5 million Manish Agarwal, CEO, Nazara Games. started his digital innings as a

www.mymobileindia.com may 2017 | 17 newsbits

app dedicated to him, 100MB Cricket, was New Zealand, South East Asia,” says Subin launched in Mumbai. 100MB Cricket is Subaiah, CEO, Spuul Global. now available for Android via Google Play, and for iOS via the App Store. The app is Sports engagement platform Rooter raises conceptualised and developed by seed round of funding from Intex JetSynthesys and has been envisioned by Technologies Sachin himself. “Many of you and my Rooter, the world’s first digital platform that friends have asked me what are you going connects, engages and helps sports to do in your second innings of life. The first audiences interact with each other on a real- innings went on for 24 years. There are number of things which I am involved in, make suggestions on screen such as, What’s Up What’s but something which I am looking forward frequently contacted phone numbers and to starting soon, in fact now, is the digital SNS users, applications, Wi-Fi, volume, innings,” Sachin said. Among other things, etc., settings and connection with IoT all social media updates of Sachin will be devices. In addition, it features a user available through the app. interface that displays icons in a circular, radial fashion, enabling single-handed, Spuul partners with Ooredoo to launch in intuitive operation. Maldives iRobot India takes next step in Connected Home with Clean Map Reports and Alexa Integration time basis during sports events, has raised an undisclosed amount of funds from Intex, one of India’s fastest growing consumer electronic goods and accessories manufacturers. The sports social engagement app earlier successfully raised funds from Dhruv Chitgopekar and Prantik Dasgupta. It also holds the distinction of being the first venture that Bollywood star, Boman Irani, has invested in as an angel Spuul, the popular Indian digital video-on- investor. The freshly infused capital will be demand (VOD) platform for Bollywood and utilized to strengthen the tech team at regional content will now be available in Rooter, all the while maintaining a lean Maldives through its partnership with structure. It aims to also add more numbers iRobot, a leader in consumer home robotics, Ooredoo Maldives, the leading mobile to its Sales and Marketing team as well as announced updates to the iRobot HOME phone operator. Through this affiliation, to the content division to bolster the App that expand the value of connected viewers can access Spuul’s premium vernacular versions of the app. Roomba vacuuming robots within the smart version, which has a vast library of over home for their customer base in India. New 10,000 hours of Bollywood and Indian Panasonic develops Arbo, a new AI Clean Map reports provide visual post- regional movies. Viewers can also easily embedded UI software for smartphones cleaning maps that display information stream their favorite movies on multiple Panasonic India has developed Arbo, a about the robot’s cleaning performance, devices including smart TV apps, Amazon software for Android phones that brings to such as the dirtiest floor areas and total Fire, Airplay and Chromecast. Upon life simple smartphone operation utilizing space cleaned, while the integration of subscription to the premium version, AI and a new user interface. This software Amazon Alexa voice activated control will viewers will be able to experience the full will be available on the Eluga Ray Max make communicating with a Roomba benefits of Spuul besides an unlimited series smartphones that hit the market vacuuming robot a breeze. “iRobot is access to their Premium catalogue; recently, and will also be available on the aggressively pursuing opportunities within downloads on phone and tablet; and no Eluga Pulse X, designed for the Middle East the connected home to improve our advertisements. “Through partnerships and and African markets. The software will customers’ experience with our cleaning syndications such as Ooredoo, we aim to analyse user’s behavior based on time and robots,” said Colin Angle, chairman and expand our footprints across countries such location. Then, according to the time or CEO of iRobot. The latest updates for the as UK, USA, Middle East, Australia and location, it will automatically display and iRobot HOME App make cleaning with an

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iRobot Roomba vacuuming robot even more Red Dot Product Design Award in Computer patient’s health and clinical data at the user friendly, with voice-activated and Information Technology for the Logitech touch of a button. The startup aims to use commands, enhanced mapping features K780 Multi-Device Wireless Keyboard. The AI and big data to improve productivity and and useful post-cleaning reports. “Best of the Best” is the top Red Dot Award care quality of doctors and help patients for groundbreaking design reserved for the manage their health and existing ailments nexGTv acquires global broadcast rights for best product in each category. “We’ve taken better. Commenting on the funding, QorQl’s 170-plus BBC videos an integrated approach to design, and these Sanjay Singh said, “QorQL is pursuing the awards from Red Dot further validate our vision to democratise healthcare access. mission to foster world-class design Our connected health applications are capability,” said Alastair Curtis, Logitech leveraging AI and big data to collect, Chief Design Officer. “Our obsession with integrate and interpret data for all users. the consumer has worked its way into the This not only helps us solve tough problems Up What’s heart of Logitech,” he added. but also helps our users stay healthy.” Sudhanshu Gupta, Vice President - Paytm CogniCor becomes the first Indian startup said, “We are impressed by QorQl’s vision to mark its entry in SixThirty’s investment and the team’s ability to solve complex use portfolio cases and are happy to be a part of their journey.”

China shuts down 18 illegal live streaming apps Giving a constant dose of entertainment to Etching the nation’s technological its users across the globe, nexGTv, India’s superiority across international fora, largest subscription-led video entertainment CogniCor, one of the leading global AI-based app, has acquired from BBC World Service platforms that offers cognitive virtual India the global broadcast rights of over 170 assistant solutions, has become the first videos produced by BBC Hindi and BBC Indian start-up to be picked up by global Tamil. The released videos will also be fintech accelerator based in St Louis, featured in the VOD section of the platform SixThirty. CogniCor was chosen as one of under the respective categories on both the five start-ups by SixThirty from a total of nexGTv and nexGTv News apps. The newly 167 entries in fintech and insurtech sector released videos from the BBC’s Hindi and from over 30 countries. CogniCor provides Tamil services are aimed at delivering a adaptable SaaS-based cloud-driven China has closed 18 live streaming apps for vibrant entertainment experience to enterprise grade cognitive AI system to disseminating illegal content. Some app nexGTv’s fast-paced international audience. corporate organisations and businesses. operators were punished for the lack of a Meanwhile, targeting Indians across the With its regional offices in USA, Spain and mechanism to censor content and some globe who are keen to stay updated with all India, CogniCor’s solutions have been anchors used the platforms to spread illegal the latest news and developments, nexGTv deployed across six countries in North content, dressed in military or police has acquired the global broadcast rights of America, Europe, and Asia. At present, the uniforms or were scantily dressed and acted ABP News Network’s four channels. platform caters to a total of 13 clients, flirtatiously, the Cyberspace Administration including , ICICI Lombard and of China (CAC) said. Some anchors Logitech awarded nine Red Dot 2017 Federal Bank, across multiple industry publicised their WeChat or QQ accounts Product Design Awards verticals. during live streaming to induce fans to engage in prostitution. “The online Paytm invests in healthcare startup QorQl behaviour of the anchors violated relevant Internet information service or live streaming Logitech has been recognized by Red Dot laws and regulations, offended socialist for excellence in product design, taking core values, and brought negative impact to home nine Red Dot 2017 Product Design the healthy growth of the young and Awards. This is the fifth consecutive year teenagers,” CAC said. The administration that Red Dot has recognized Logitech, and Mobile payments major Paytm has invested vowed to step up inspection and law this year’s total wins ties Logitech’s company an undisclosed amount in healthcare enforcement, state-run Xinhua news agency record set last year. This year’s recognition startup QorQI. The company offers a reported. n includes a prestigious “Best of the Best” solution that gives doctors access to [email protected]

www.mymobileindia.com may 2017 | 19 bignews

Airtel launches ‘Internet TV’ for digital homes What’s Up What’s

n yet another industry first from India’s largest telco, Airtel Digital much easier for consumers to enjoy Netflix,” said Reed Hastings, ITV, the DTH arm of , recently launched ‘Internet TV’ Co-founder and CEO of Netflix. “In the months and years to come, – India’s first hybrid STB, powered by Android TV, which brings the we look forward to bringing our Indian members more compelling best of online content to the TV screen along with a bouquet of over stories from all over the world, an ever-improving viewing experience 500 plus satellite TV channels. Airtel ‘Internet TV’ transforms any and incredible joy.” The Internet TV comes with inbuilt-Wi-Fi TV into a Smart TV and enables users to switch seamlessly between receiver, Bluetooth based remote control and is integrated with online and linear TV content with a single device. With consumption Google voice search feature. Customers can discover their favourite of online content within Indian homes increasing rapidly, Airtel content by simply telling the remote and choose from a variety of ‘Internet TV’ will offer customers a superior experience by enabling content sources. them to enjoy their favourite content on the biggest screen in their Offering a clutter-free and intuitive interface, the sleek Airtel homes. Customers can now stream and cast their favourite content ‘Internet TV’ STB is 4K content ready and enables LIVE TV shows directly on to their TV as well as download their favourite apps and to be paused, recorded or even rewind. It also supports content via play games. USB (external HD) and Bluetooth. Customers can also cast, mirror Sunil Taldar, CEO and Director – DTH, Bharti Airtel said, “Growing content from mobile devices, tablets and laptops on to the TV screen broadband penetration is driving the popularity of online content, with Airtel ‘Internet TV’. Gaming enthusiasts can make the most of particularly in urban homes, and with Airtel ‘Internet TV’ we are the Internet TV with the best of gaming apps for an experience that bringing world-class content from the web and much more to the is truly larger than life. Gamers can use physical game controllers, TV screen. This latest innovation has been designed keeping in mind or even their smartphones as a game pad with Internet TV. the needs of Indian homes and it bridges the gap between online The latest innovation requires a broadband or a 4G and offline worlds to enable an end to end entertainment experience connection with a minimum recommended speed of 4 Mbps for a with the convenience of a single device. We will continue to add smooth online experience. A regular Airtel Digital TV dish antenna exciting content platforms to Airtel ‘Internet TV’ and invite customers will also be a part of the installation. Existing Airtel Digital TV to experience this innovative offering.” The Internet TV comes customers can also upgrade their existing STBs to ‘Internet TV’ preloaded with Netflix, YouTube, Google Play Music, Google Play STB. The Internet TV is priced at Rs 4999 with 3 month Digital Games, Airtel Movies and more. It also comes with access to Google TV subscription. Also, as limited period offer customers can pay Play Store that allows users to download their favourite apps, content Rs 7999 and get the Airtel Internet TV with one year subscription. and games on to their TV. It is available exclusively on Amazon India and will be available via “India is one of the most important and vibrant countries in the Airtel Digital TV touch points - retail stores/website/contact centers world and we are delighted to be teaming up with Airtel to make it soon. n

20 | may 2017 MYMOBILE bignews

Truecaller’s Big Ring – Goes in for whopping brand and service expansion

ruecaller, the global leader in caller identification and safer calling. The first of its kind service is set to provide online Tcommunication, recently announced its largest ever brand and experience to offline users, helping them take the right call and product expansion. It has entered into digital payment space with to make their communication safer and more efficient. This is a the launch of ‘Truecaller Pay’ in partnership with ICICI Bank which subscription based service that will ease a user’s life from will enable Android users to digitally receive and send money, has unwanted spam calls without having to subscribe to data service joined hands with Airtel to bring Truecaller caller ID to Airtel users, or buy a smartphone. and will start video calling service in association with Google. Up What’s Speaking at the company’s first annual “Stay ahead” event, founders and key partners Alan Mamedi, CEO and Co-founder, Truecaller said, “We have been able to build a mobile identity platform and ecosystem that more and more people are relying on a daily basis to build safe and meaningful services on top of it – and today we’re finally able to showcase the true potential of Truecaller. While the Truecaller journey is full of new features to help you solve your daily communication needs, for the first time, we are venturing into a territory that goes beyond knowing who is calling, but once again, it’s an adventure that touches millions of users.” Truecaller-ICICI Digital Foray: By using ‘Trucaller Pay’, Truecaller users will be able to create their unique Virtual Payment Address (VPA) in the app, and can instantly send or receive money using any Unified Payments Interface (UPI) supported bank. In addition, users can also do prepaid and Truecaller-Google Video Partnership: In another significant postpaid recharges. This feature will be available to the ICICI and partnership, Truecaller and Google have come together to improve non ICICI users as well. The service powered by ICICI bank is video calling for millions. Truecaller announced a strategic absolutely secure and follows 2-factor authentication as per RBI agreement to integrate Google Duo, a high quality video calling guidelines. All the banking and transactional data of the customers service, within the Truecaller app. This will add a crucial is securely handled by ICICI bank conforming to NPCI and RBI communications layer that strengthens the value of Truecaller’s guidelines. Truecaller will not park any money or handle sensitive wildly popular dialer, caller ID, and spam blocking app already data such as account details, credit/debit card information of its used by more than 250 million users globally. Truecaller integration users. with Google Duo will be available in the coming months for Android Truecaller-Airtel Tie Up: Truecaller’s big leap forward to help and iOS as a permission-based service, where users will be able serve the underserved with Airtel is by introducing “Airtel Truecaller to opt-in and out at any time. “Video calling should work for ID” for millions of Airtel users in India which extends the caller everybody, regardless of what platform they are on. Our aim is to ID feature of Truecaller to Airtel’s non-data users using feature make video calling simple, fast, and available to everyone,” said phones, and will be delivered to users via Flash SMS before the Amit Fulay, Head of Duo at Google. “With this Truecaller call hits the users mobile. All feature phone users with Airtel integration, we’re able to bring a better video calling experience mobile service can now use “Airtel Truecaller ID” to see who’s to millions of new users.” n

www.mymobileindia.com may 2017 | 21 bignews

A solution to stop hackers from stealing private data over unsecured Wi-Fi What’s Up What’s

orton by Symantec recently launched Norton Wi-Fi Privacy in built-in. That’s not always the case. When consumers log onto an NIndia, a powerful, yet easy-to-use solution for Windows, Mac, unsecure network, hackers can steal information as it travels across Android, iPhone and iPad devices that helps shield consumers’ the web, sell it on the dark web for profit or even use the information information from hackers snooping on unsecured wireless (Wi-Fi) to drain consumer bank accounts. networks. Another common tactic, known as the rogue access point attack, According to the 2016 Norton Cyber Security Insights Report, is for cybercriminals can set up their own public Wi-Fi network and more than one fourth of Indians (27 per cent) claim that they regularly trick users into joining it. Users may end up supplying their use public Wi-Fi and in general, 70 per cent of Indians say public information to the cybercriminal, and once they are on the spoofed Wi-Fi is useful for checking emails, sending documents and logging hotspot, they may be redirected to other fraudulent or virus-laden into accounts on the go. While most Indians are aware of the risks, websites, or even be tricked into providing credit card numbers or with 59 per cent acknowledging that they would not enter financial other identifying information. information online while connected to a public Wi-Fi, only 56 per To combat this, Norton Wi-Fi Privacy uses sophisticated encryption cent are unable to determine if the Wi-Fi network they are using is technology and scrambles consumer information to help protect their secure. Only 45 per cent use a Virtual Private Network (VPN). information and identity online. “Consumers are often overly complacent when it comes to using public Wi-Fi networks, believing that nothing will happen to them,” Consumers unaware of the risk said Ritesh Chopra, Country Manager, Consumer Business Unit, Nearly half (45 per cent) of consumers connect to a Wi-Fi network Symantec India. “Norton Wi-Fi Privacy helps protect information, using VPN regularly; others can potentially allow a hacker to steal such as passwords and credit card numbers, and denies access to data as it travels on the network. hackers who may be eavesdropping on the same network,” added One in four Indian consumers (27 per cent) use public Wi-Fi Chopra. connections, yet only 56 per cent think they know how to determine whether the Wi-Fi network they are using is secure. Can you really trust your hotspot? Consumers are still willing to click on links from senders they What turns people into easy targets is confusion about the security don’t know or open malicious attachments. When presented with a of public Wi-Fi networks. Most people assume that all Wi-Fi networks fraudulent and legitimate email, one in three (33 per cent) cannot available in public places like airports, hotels and cafes have security identify a phishing email. n

22 | may 2017 MYMOBILE bignews New Opera Mini brings faster access to cricket scores and alerts pera has rolled out Opera Cricket to keep users Oin India on top of this cricket season. The new feature provides cricket scores, commentary, video and notifications when on the move and will also allow users to keep track of their favourite teams and players in one place. Opera Cricket services are available inside the Opera Mini browser for Android phones. After upgrading to the latest version of Opera Mini, users will see a “Get Started” banner What’s Up What’s to activate this feature. Then, they can start tracking scores, stats, and watching videos immediately without the need to download other apps. Opera Cricket has a ‘What’s on’ category that keeps users updated during on-going matches, and provides final scores by leveraging Opera Mini’s cloud technology. Additionally, there will be live ball-by-ball commentary for select big games. Users can subscribe to each upcoming match to fastest way for millions of Opera Mini cricket fans to stay on the top get a notification when the game begins. Opera Cricket window during this cricket season,” said Sunil Kamath, VP of South East displays latest live scores of T20 matches, Test matches along with Asia Pacific, Opera Software. scorecards of players. It shows users videos with match Further, Opera Mini has used compression technology to reduce highlights. the size of heavy webpages and videos so that they load faster. The “We Indians live and breathe cricket, and we don’t want to miss company has integrated AI-powered newsfeed, download manager out any match. Opera Cricket embedded inside the new Opera Mini for easy download, and a new Facebook notification bar to its browser offers instant access to all the cricket updates. This is the browser as well. n

Iris integrated mobile devices to address Aadhaar authentication failures elta ID Inc., a leader in consumer-grade iris scanning technology With the government mandating the use of Aadhaar biometric Dfor mobile devices, believes the high failure rates in Aadhaar authentication in more social and other programs, the need for a biometric authentication, as recently reported in MGNREGA tests biometric modality that works reliably is critical. Unlike fingerprints in Telangana, will be addressed in a cost-effective way with the iris that are being reported to show high failure rates due to wear and integrated mobile devices. “The UIDAI and the worldwide biometric tear, the iris, being a protected internal organ, is expected to be community have tested and found iris to have better reliability. We significantly more reliable. Additionally, since the iris is not affected are confident the failure rates will be drastically lower once the with age, it works reliably across all age groups. One of the key cheaper iris integrated mobile devices are adopted in the market,” impediments in wide-scale roll out of iris for Aadhaar has been the said Dr Salil Prabhakar, President and CEO of Delta ID Inc. high cost of iris devices. This is being addressed with the rollout of iris integrated mobile devices. Samsung partnered with Delta ID to launch India’s first iris integrated tablet in May 2016. The technology is arriving in smartphones too, and not only in high end devices such as Samsung Galaxy S8, but also in low cost smartphones from Indian manufacturers. Delta ID has made remarkable advances in bringing iris technology to consumer mobile devices and applications. Delta ID’s ActiveIRIS technology has passed STQC’s FRR test with better than 99% accuracy, and has been certified by the STQC. ActiveIRIS and a combination of STQC certified hardware components can be integrated by any mobile device to expeditiously introduce iris integrated mobile devices in the market. n

www.mymobileindia.com may 2017 | 23 bignews

DoT in favour of regulating Facebook, WhatsApp

he Centre informed the Supreme Court recently that it would Tsoon formulate a regulatory regime, similar to one existing for all telecom operators, for Over-The-Top (OTT) services like WhatsApp, Facebook, Skype, WeChat and Google Talk. The department of telecom’s main argument was that OTTs use the network of telecom service providers to reach customers, offer App-based products as well as compete by offering messaging and What’s Up What’s telephone facilities, yet are not subjected to any regulatory mechanism. This assertion came in response to WhatsApp’s for WhatsApp and other OTT service providers, said there was no affidavit in the SC taking a stand that the petition filed by Karmanya issue of privacy involved in the controversy raised by the petitioner Singh Sareen questioning its privacy policy was not maintainable as it is a matter of contract between the user and OTT service as “OTT services are governed in some respect by the provisions provider. But, the petitioner’s advocate Madhavi Divan said the of Information Technology Act, 2000 and are not subject to the lack of privacy in private messages over WhatsApp not only violated same regulatory mechanism that is enforced on conventional voice the right to privacy, which is intrinsically linked to right to life and messaging services provided by telecom service providers”. guaranteed under Article 21, but also stifled right of free speech, With the privacy issue being strongly argued by the petitioner guaranteed under Article 19(1)(a), in conversations between two and the Centre converging on it, the bench referred the issue to a private individuals. Sibal countered this by saying there was no five-judge bench, despite opposition from OTT service providers. privacy violation as messages sent on WhatsApp were end to end Senior advocates Kapil Sibal and K K Venugopal, who appeared encrypted preventing even WhatsApp to read them. n

Huawei plans big on mid-range smartphones in India

martphone manufacturer has plans to increase focus cent market share in February 2017. “Our exponential growth Son devices in the price range of Rs 10,000-20,000 in the trajectory in the global market is the testament to our well-crafted Indian market. “We have seen maximum growth in India taking strategy and we are looking at replicating it in the Indian market. place in Rs 10,000-20,000 range. Huawei will increase focus in We have all the right ingredients to be successful in India as this segment in India. Having said that we will not compromise Huawei is a company that goes across an ecosystem of devices,” on quality and get into specification game. Huawei Zhai was quoted as saying. Huawei has set a target to be will continue to focus on users’ experience,” among the top five smartphone companies in India reports quoted Huawei India by the end of this year. According to industry Consumer Business Group experts, Huawei is estimated to have President Peter Zhai as doubled its sales in India but saying. In 2016, Huawei numbers are still less compared shipped 139 million to its competitors in the smartphones globally smarphone segment. and reported 44 “Huawei sales are per cent annual estimated to have doubled revenue growth in between first quarter of its Consumer 2016 and 2017 but the Business Group numbers are very small at USD 25.9 compared to its rivals billion. Oppo and Vivo. However, As per Sino- we believe Huawei is the Market research, only brand that can challenge Huawei Consumer big players in India,” Business Group had led Counterpoint Research the Chinese market Associate Director Tarun with 18.85 per Pathak said. n

24 | may 2017 MYMOBILE bignews

Digital payments made through UPI see huge jump

n a big boost to Prime Minister Narendra Modi’s digitisation drive, that it may be just the beginning as the government appears Idigital payments made through the Unified Payments Interface determined to push digital transactions. (UPI), the mobile-based national payment system, continue to surge While 90% of transactions on UPI are coming from peer to peer even after the end of demonetisation-induced cash shortage, shows modes of payments and remittances, the share of merchant the latest data from Reserve Bank of India. UPI-based transactions transactions is expected to go up sharply after the full scale rollout jumped almost 20% to Rs 2,000 crore in March, up from Rs 1,660 of BharatQR — a common QR code developed by all major card crore in January. According to industry experts, the growth in UPI- payment companies to enable digital payments without card swiping based transactions is driven majorly by the government-promoted machines — and UPI@PoS — or, point-of-sale machines configured BHIM (Bharat Interface for Money) and non-bank payment apps to enable payment through UPI interface without swiping cards. Up What’s such as PhonePe and Trupay. Supporters of digital payments believe While banks have launched their own UPI apps, industry observers said a major chunk of transactions are coming from non-bank apps such as Trupay and PhonePe that have gone live on UPI through a sponsor bank. The digital payment surge since demonetisation is, however, not helping mobile wallets or prepaid instruments. RBI data shows that mobile wallets have not been able to pick up in the merchant payment space, with less than Rs 1,800 crore worth of transactions reported in March, down from Rs 2,100 crore in January. As per RBI data, the average wallet transaction is worth less than Rs 250 while average UPI transaction amount is around Rs 4,000. n

Reliance Jio becomes fifth-largest telco, 72 million paid subscribers credit positive

redit ratings agency Moody’s Investors Service has said that is No. 2 with more than 300 million users. Moody’s said it expects CReliance Jio Infocomm racking up 72 million paid subscribers, a “significant portion, of the 72 million Jio Prime subscribers to opt which has made the teleco the fifth largest in the country by user for its 303 Plan, given that is the minimum plan that gives base, is credit positive but the new entrant will continue to be a drag complimentary services for three months. “Assuming all 72 million on parent Reliance Industries’ cash flows for at least two years. “This subscribers pay Rs 303 per 28 days for July 2017 to March 2018, (subscriber additions) is credit positive as the subscriber enrolment reduces cash uncertainty of the telecom business, on which RIL has spent over Rs 1.7 lakh crore over the last six years,” the agencey said in a statement recently. It said that even if Jio were to generate revenue of about Rs 20,000 crore, it will not be sufficient to generate free cash flows as the company’s spending on capex, which is expected to be at least Rs 15,000 crore per year, will be significantly higher than its earnings before interest, tax, depreciation and amortisation. The ratings agency said that Jio Infocomm is trailing its nearest Jio will be able to generate revenue of about Rs 21,300 crore for rival, state-run Bharat Sanchar Nigam Ltd., which has 100 million the fiscal year ending March 2018. In comparison, Bharti Airtel customers, and Tata Teleservices, which has 50 million subscribers. Limited’s (Baa3 stable) Indian mobile services generated revenue The combined - entity leads the mark of Rs 43,600 crore for the nine months ended 31December 2016,” with close to 400 million users, while Bharti Airtel, including , Moody’s said. n

www.mymobileindia.com may 2017 | 25 bignews

PM Narendra Modi launches BHIM-Aadhaar Pay app

rime Minister Narendra Modi recently launched BHIM-Aadhar Pplatform - a biometric-based payment system - in Nagpur. BHIM-Aadhaar Pay app will allow users to make payments through the fingerprint scanner, by authenticating the biometric details of a user with Aadhaar database. BHIM, also known as Bharat Interface for Money, was launched by the PM three months ago to provide a tool that can be a one-stop solution for all digital payments. The app, which will be available for download to merchants across What’s Up What’s the country, will link your Aadhaar number and biometic fingerprint to complete a transaction. To enable the transactions through BHIM-Aadhar, merchants will have to purchase fingerprint scanners. With more than 1.8 crore downloads of the app which is available both on the Google Play Store and the iOS App store, the PM also launched two new offers to reward BHIM users. These two schemes are: BHIM Referral Bonus Scheme (For Individuals): The Referral have been completed by the new user. Bonus scheme will incentivize existing BHIM users for bringing BHIM Merchant Cashback Scheme: The scheme incentivizes new users on the BHIM platform and encouraging the new users not just one-time adoption of BHIM by merchants, but will also to do transactions with others using BHIM or by referring new users encourage transactions via BHIM mode (either QR code or VPA or on BHIM. Hence, the bonus will be paid to both the referrer and Mobile number or ‘Pay to Aadhaar’). The cashback to the merchant the new user of BHIM (referee). The referral will be considered can be up to Rs 300 per month, with each merchant eligible to win successful only after three unique successful financial transactions up to Rs 1800 in six months. n

Govt likely to waive bank guarantees for mobile component imports

f all goes well, the handset makers may get some quoted as saying. Bank Irespite as the government is expected to ease bank guarantees of as much as Rs guarantee norms for import of components at 29,000 crore have been concessional duty rates for local manufacturing. As furnished by companies. “The per reports quoting sources, the PMO convened a accounting period of bank guarantees is joint meeting with industry and inter-ministerial three months for IGCR (Import of goods at officers recently to look into the impediments concessional rate of duty for manufacture being faced by mobile makers in India. Industry of excisable goods). A company cannot free the players raised concerns over huge capital bank guarantee if the imported goods have getting blocked in bank guarantees given been exhausted even in five days so the capital as assurance to customs that the items remains block for long period,” said a imported by them on concessional duty representative of a mobile company. Indian rates will not be retailed in the market and Cellular Association (ICA) National President will be used solely for making mobile Pankaj Mohindroo lauded the PMO’s support. phones. “The Task Force is committed to achieving the “The PMO has assured that it has noted target of manufacturing 500 million mobile concerns of mobile manufacturers on phones in the country by 2019. We have already IGCR and will take it up so that at achieved 40 per cent of this target. The PMO least the formalities of bank guarantee and Meity, we feel, is completely committed to is waived for companies with good enhance ease of doing business while ensuring revenue track record,” a source who safeguards. This move will surely ease the path of mobile attended the meeting was industry,” he said. n

26 | may 2017 MYMOBILE bignews

Your neighbourhood stores may soon sell , Huawei smartphones

ith the goods and services tax (GST) expected to be rolled out Won July 1 likely to erode the difference in pricing of smartphones online and offline, handset makers , InFocus, Xiaomi, , ZTE and Huawei are streamlining strategy to intensify expansion into brick-and-mortar retail. According to reports quoting senior industry executives, these brands have drawn up fresh strategies such as direct distribution, partnership with large-format retail, creation of separate models for offline, setting up own stores and increasing marketing spend. Online Up What’s sellers currently sell from low VAT markets like Bengaluru and Hyderabad where VAT on smartphones is 5% while it is much Home stores in India. Asus India country manager Peter Chang higher in most other markets, with the national average at around said the company is focusing right from metros to tier II offline 10-12%, whereby they have a pricing advantage to sell at such low markets. InFocus too is re-launching its offline business and prices. With GST, the taxes will become uniform. building a portfolio of models. The Foxconn-owned brand has plans As per reports, Xiaomi has rejigged its distribution replicating to invest big money in offline trade and marketing replicating the the online model into offline space where distributors sell directly strategy of Chinese rivals, Oppo and Vivo. ZTE too is going to offline to retail stores cutting-down layers to ensure common pricing retail in a big way, including expansion into smaller towns. Huawei across platforms. It has also partnered with four big retail chains India consumer business group director of product centre, Allen — Sangeetha, Poorvika, BigC and LOT — and is in talks with Wang, said the dual channel strategy for Huawei and helps others. Also on the cards are plans to set up company-owned Mi it to reach out to wider consumers. n

Apple mulls bidding for big stake in Toshiba’s chip business

n the latest twist in the sale of the world’s second-biggest flash technology to investors it deems a risk to national security, the report Imemory chipmaker, Apple Inc. is considering teaming up with its said. Foxconn, which participated in the first round of the auction, supplier Foxconn to bid for Toshiba Corp’s semiconductor business. has been considered such a risk due to its deep ties with China. The According to a report by Japan’s public broadcaster NHK, the US bulk of Apple’s iPhones are manufactured at Foxconn’s extensive technology giant is considering investing at least several billion manufacturing base there. NHK said Apple wants the Taiwan firm dollars to take a stake of more than 20 per cent in a plan that would to own a stake of around 30 per cent of Toshiba’s chip business. have Toshiba maintain a partial holding to keep the business under Although there is no official word from Apple and Foxconn, an US and Japanese control. The proposal is aimed at allaying the investment by Apple would be its first direct stake in a major global Japanese government’s concerns over any transfer of sensitive memory chipmaker as it seeks to secure a stable supply of key components. Samsung is the biggest maker of flash memory chips, followed by Toshiba, SK Hynix, and the US-based Micron Technology Inc. The report comes as Western Digital Corp, Toshiba’s partner and one of the bidders of its chip business, warned this week that the Japanese firm is violating a joint venture contract in plans to sell to its chip unit, and urged that it be given exclusive negotiating rights. The auction of the prized asset is essential to Toshiba’s plans to cover multi- billion writedowns at US nuclear unit Westinghouse that have plunged it into crisis. n [email protected]

www.mymobileindia.com may 2017 | 27 justin

lephone W7 Yet another budget smartphone

hinese smartphone maker lephone recently runs on Android 6.0 Marshmallow. Cintroduced lephone W7, a new entrant to the On the camera front, the five-inch smartphone entry-level 4G VoLTE budget smartphone in India. features a 2MP front snapper for selfies and video The phone supports 22 different regional calling with 5MP AF rear-camera including an languages and multiple international languages. LED flash. The dual-SIM device is topped with First Look First Talking about its technical specifications, the connectivity options like Wi-Fi, Bluetooth, GPS/ lephone W7 is equipped with 1.3GHz quad core AGPS, FM and a 3.5mm jack. processor coupled with 1GB RAM and 8GB of Priced at Rs 4,599, the lephone W7 is inbuilt storage which can be expanded up to available in Black, White and Golden colour 32GB using a microSD card. The smartphone variants. n

28 | may 2017 MYMOBILE justin First Look First

Gionee A1 Super selfie and super battery for a super experience

hinese handset maker Gionee recently launched its first complexions, giving users a natural glow and rosiness. Gionee’s Cflagship of the year,A 1, in India. The brand new A1 boasts of independent facial enhancement algorithm automatically detects a full metal body made out of A6000 aircraft grade material that a user’s face and applies custom beauty settings. Powered by 4-cell is used in making premium cars and aircrafts. technology, the front camera captures more light than before The Gionee A1 runs on an octa-core 64 bit processor that gives resulting clearer and more beautiful selfies. better performance and less power consumption. Powered by a The A1 is equipped with the fastest fingerprint sensor, unlocking 4GB RAM, the A1 enables smooth multitasking and easy operation, the phone in just 0.2 seconds, for top-notch safety. For the humid while 64GB internal storage (expandable up to 256GB) provides Indian conditions, the sensor unlocks the device even with moist ample storage space. It is based on the up-to-date Android 7.0 and fingers. The finger print sensor also activates ‘Edgebar’ allowing comes with the improved Amigo OS for a holistic and satisfying users a hub for quicker access to their favorite apps. The 4G and smartphone experience. The phone comes with a powerful 4010 VoLTE enabled smartphone also offers a host of amazing features mAh battery along with Ultrafast dual charge. such as Split Screen, Maxx Audio, Virus detection amongst other In the terms of optics, the A1 features a 16MP front camera key features. along with a customized selfie flash to spread light onto faces more The phone is priced at Rs 19,999 and will be available in three evenly and softly. The soft lighting effect is able to enhance facial stunning colours- Gray, Black and Gold. n

www.mymobileindia.com may 2017 | 29 justin

itel Wish A41 Key to a smarter life First Look First

trengthening its 4G portfolio, itel Mobile, part of the SmartKey feature enables them to conveniently SChinese mobile manufacturer Transsion Holdings, perform functions such as taking screenshots and taking recently launched 4G VoLTE-enabled smartphone Wish pictures with a single click. A41 in India. The device features ‘Multiple Account’ apps The itel Wish A41 is a dual-SIM (Micro-SIM) smartphone and ‘SmartKey’. While the Multiple Account allows users that runs Android 6.0 Marshmallow. It sports a 5-inch to log in with two different accounts on popular social FWVGA (480x854 pixels) display and is powered by a media apps such as WhatsApp, Facebook and Instagram, 1.3GHz quad-core SoC coupled with 1GB of RAM. It features a 5MP primary camera on the rear and a 2MP front-facing camera. The smartphone packs 8GB of inbuilt storage that can be expanded via microSD card (up to 32GB). Connectivity options on the itel Wish A41 include Wi-Fi, GPS, Bluetooth, USB OTG, FM, and 4G VoLTE. It is powered by a 2400mAh removable battery. The SOS feature on itel Wish A41, upon activation, captures pictures from both rear and front camera and 5-sec video and automatically sends it to the user’s emergency contacts. The budget smartphone is priced at Rs 5,840 and will be available in the market in three colour variants including - Champagne, Calx, and Rose Gold. n

30 | may 2017 MYMOBILE justin

Samsung Galaxy C7 Pro Stunningly slim and powerful

amsung recently launched the Galaxy C7 Pro smartphone, Swhich is exclusively available on Amazon India. The device packs powerful features in a premium slim design, making it an extremely powerful smartphone in its category.

At 7mm, the slim Galaxy C7 Pro gives the consumer a Look First comfortable grip. The device is crafted with a full metal unibody and a 2.5D Gorilla Glass that make it very durable. It also sports a 5.7” FHD Super AMOLED display that provides an immersive and enriching viewing experience. In terms of technical specifications, the Galaxy C7 Pro comes equipped with a powerful 2.2 GHz octa- core processor and 4GB RAM. This ensures that the smartphone handles any task with ease, for a faster and smoother multi-tasking experience. It has an inbuilt memory of 64GB which is expandable up to 256GB. It has a powerful 3,300mAh battery, with fast charging capabilities to charge the phone completely in just 100 min. Camera-wise, the smartphone features a 16MP front and rear camera with an f1.9 aperture lens for taking great pictures even in low light conditions. The rear camera comes equipped with Phase Detection Auto-Focus and Dual LED flash features, which allow users to capture clear and bright photographs. The front camera offers an upgraded selfie experience with its pre-installed beautifying effects. The floating camera button in Galaxy C7 Pro enables users to take the best shots at ease with single hand. The newly-launched phone comes in two colour options of Navy Blue and Gold in India and is priced at Rs 27,990. n

www.mymobileindia.com may 2017 | 31 justin

Micromax Dual 5 Premium smartphone

First Look First with three good cameras

icromax recently launched Dual 5, the Mcompany’s and India’s first phone to come with vertical dual rear cameras. It sports a 5.5- inch FHD display protected by Corning Gorilla Glass 3. The Micromax Dual 5 comes powered with a 653 processor fused with 4GB of RAM. The Android 6.0 Marshmallow- running Dual 5 comes with 128GB of internal storage expandable up to 128GB. In the camera department, the Micromax Dual 5 sports two 13MP Sony IMX258 sensors on the back -- one for monochrome light and the other for RGB (colour) featuring an f/1.8 aperture. On the front, the device features another 13MP camera, with a 1.12-micron pixel Sony IMX258 sensor. It bears an f/2.0 aperture and features a soft selfie flash module. Other front camera features include an integrated SmartBeauty mode, gesture control, and a GIF maker. The flagship smartphone draws power from a 3200 mAh battery that supports Quick Charge. It comes with a fingerprint sensor and a dedicated customisable key for quick actions. Micromax claimed that only 10 minutes of charging the phone will give it juice for 4 hours. In terms of security, the phone comes with a military grade independent security chip for safer passwords. The device comes with a secure vault where the user can store his or her private files. Other features incldude an IR blaster, app freezer to restrict background apps and VoLTE support. The company’s first dual camera series smartphone retails at a price of Rs 24,999 and only be available in Gold colour for now. n

32 | may 2017 MYMOBILE justin

Sansui Horizon 1 A budget smartphone with amazing design and utility-led features

apanese technology giant Sansui recently launched its flagship value- Jfor-money smartphone Horizon 1, which would be exclusively available at Flipkart, India’s largest e-commerce marketplace. The big highlight of the low-priced smartphone is its 4G VoLTE support and Look First 2000mAh battery. Talking about the technical specifications, the Horizon 1 runs on Android 6.0 Marshmallow supported by 1.3 GHz quad-core processor to multitask better and faster on 4G. The device comes with 1GB RAM and 8GB ROM (expandable up to 64 GB) internal storage backed by 2000mAh battery for a power packed multitasking experience. In terms of optics, the Sansui Horizon 1 offers a 5MP S5K5E8 rear sensor with autofocus, and 30fps video recording. The camera app comes with features like face detection (number of faces), HDR, panorama, continuous shots (3/6/10), night mode, GIF camera and slow motion recording. At the front, there is 3.2MP sensor for video chats and selfies. The newly-launched device comes preinstalled with the Panic Button feature which helps the user to send an alert to their family and friends at the time of an emergency. Connectivity options include 4G VoLTE, Bluetooth 4.0, Wi-Fi 802.11 b/g/n, and GPS. Priced at Rs 3,999, the Sansui Horizon 1 is available in Black and Golden colour options. n

www.mymobileindia.com may 2017 | 33 34 | may 2017 First Look just Small isbeautiful Motorola MotoG5 in F button. fingerprintahas sensorfronttheon withincapacitive a below the G5 features a metal build along with thein signatureIndia. “ Said to be a smaller version of the G5 Plus, the recently-launched device packs a 2800mrecently-launcheda packsdevice expand further via a microSD card slot (up to 128GB).R The by a 1.4GHz Snapdragon 430 processor, paired with 3GB battery with support for fast charging. AM The owned ollowing the release of the and 16GB of native storage. There is also an option to sports a 5-inch FHD display and is powered exclusively available on M M and video calling. there is a 5 oto Z-like circular camera housing on the back. It The otorola has come up with aperture, and dual-LED flash, and on the front a 13 oto G5 costs Rs 11,999 and will be will and 11,999 Rs costs G5 Moto comes with a number of twist gesture, among others. featuressuch as The phone runs M On the camera front, the P rear-facing camera with PD M P wide-angle front camera for selfies Moto G5 Plus in Amazon. A M ndroid Nougat plus it otoDisplay, M oto G5 smartphone n otorola-exclusive Motorola-exclusive March, - M A oto G5 sports h removableh A A M F, f/2.0 ctions, ” logo M oto MY MOBILE justin First Look First

Nokia 150 The comeback story begins

MD Global has launched its first HNokia-branded feature phone, Nokia 150, in India in partnership with ecommerce firms Amazon and Flipkart. The Nokia 150 Dual SIM features a polycarbonate shell and comes equipped with a 2.4-inch QVGA (240x320 pixels) display. The feature phone runs on Nokia Series 30+ operating system, and comes equipped with an expandable storage via microSD card (up to 32GB). The Nokia 150 Dual SIM is powered by a 1020mAh battery which can offer up to 22 hours of battery life with a standby time of up to 25 days. The phone measures 117x50x13mm and weighs around 82 grams. The device comes with an MP3 player, FM radio, Bluetooth v3.0 with SLAM, and a VGA camera with an LED flash. It is also likely to come pre-loaded with Snake Xenzia. The Nokia 150 is priced at Rs 2,059 and is available in Black and White colour options. n

www.mymobileindia.com may 2017 | 35 justin

Ziox QUIQ Flash 4G Speaks your language First Look First

iox Mobiles has come up with a new smartphone- QUIQ Flash Z4G in an exclusive tie up with shopclues.com for its sale. The USP of the smartphone is the VoLTE support along with additional support of 21 indic languages. The smartphone features 5-inch FWVGA display with Asahi Dragon-trail glass touch board, which is touted as six times stronger than the other regular glass. Also it makes the screen resistant to scratches and wreck in case of any accidental drop. The smartphone is supported by a 2450mAh battery. QUIQ Flash 4G is powered by a 1.3 GHZ quad core processor which is coupled with 1GB RAM and 8GB of inbuilt storage which is expandable up to 32GB via microSD card. In the camera department, the smartphone sports a 5MP rear camera with auto-focus and flash and on the front sits a M2 P camera for selfies. The connectivity options on board are Bluetooth, Wi-Fi, Micro-USB, and GPS. The smartphone is available in Black and Champagne colours and will cost Rs 4,444 to its buyers. n

36 | may 2017 MYMOBILE justin

Micromax Evok Note, Evok Power First Look First Future disruptions

ndia’s leading handset player Micromax has launched the Evok camera, the new smartphone takes the selfie game to a whole new Iseries – Evok Note & Evok Power – in an exclusive partnership level for selfie aficionados. The consumers can keep their precious with e-commerce firm Flipkart. memories safe and enjoy on-the-go access to files, music and The Evok Note smartphone houses 1.3GHz Mediatek octa core pictures with 32GB ROM. The metal Back finish and stylish curve processor MT6753 coupled with a powerful 3GB RAM offering ensures that the device looks nothing less than a masterpiece. seamless multitasking. It is powered through the day with The smartphone is priced at Rs 9,499. 4000mAh battery. The phone is equipped with a 5.5-inch FHD The Evok Power, on the other hand, has 1.3 GHz quad core display offering dynamic contrast and colour vibrancy. With 2.5D processor coupled with 2GB RAM that redefines power with hassle Cover Glass, the screen has 400.53ppi and is a visual banquet free functioning. The device features the long lasting 4000 mAh with 16M colours splashed across the exquisite display breathing battery. The new smartphone comes with Smart Power Play life into graphics. feature as you can optimize the battery usage of the smartphone It captures rich photographs in low light as well with 13MP AF without a sweat. The device brings Fingerprint sensor that makes rear camera featuring 5P Largan Lens for enhanced performance your life simple on one go. The 4G VoLTE smartphone is priced at in low light conditions. The larger aperture means the camera can Rs 6,999 n capture more detail and light. With wide angle lens for front [email protected]

www.mymobileindia.com may 2017 | 37 in focus Rockstars of First Quarter Even as 2017 is said to be fairly special for the smartphone market Spotlight in India, the first three months of the year has already seen quite a few exciting handset launches, most of which were unique in their USPs. While international brands delivered their bests till date in terms of specs and prices, homegrown companies such as Micromax did not shy away from launching their flagships. We’ve brought to you some of the most amazing phones launched during the first quarter of the year. Ramesh Kumar Raja

Cat S60

eaturing a thermal camera, Cat S60 is one of the Fmost unusual smartphones in recent times in India. The military-grade rugged handset, which comes from Caterpillar, a US-based construction machinery manufacturing company, features a 4.7-inch HD display, Qualcomm Snapdragon 617 processor, 3GB RAM, 32GB internal storage, 13MP rear camera, 5MP front-facing camera and 3,800mAh battery. The water- resistant smartphone is priced at Rs 64,999. n

Moto G5 Plus his is the first all-metal smartphone in the TMoto G series offering a premium design in affordable price. The handset’s design resembles the high-end series. The Moto G5 Plus packs a 5.2-inch Full HD screen, Qualcomm Snapdragon 625 processor, 12MP rear camera, 5MP selfie shooter and a 3,000mAh battery. The Lenovo-owned Motorola device costs Rs 14,999 onwards and has received positive reviews from all quarters. n

38 | may 2017 MYMOBILE L T icromaxM 5 Dual no time. in stock of out running sales flash with year this of smartphones of one top-selling the is and undoubtedly buck the for bang offers A 13 R 625 2GB/3GB/4GB with Snapdragon processor Qualcomm display, full-HD 5.5-inch include features a dual 13 dual a features smartphone the 24,999, Rs at Priced setup. camera dual-rear a feature company’s to the first also is 5 Dual date. till smartphone premium most its 5, Dual waged war in the premium smartphone category. premium the in war waged openly company homegrown the Q5, Qiku a be to rebranded m of expandable storage and 3,200 128GBRAM, of 4GB SoC, 652 octa-core QualcommSnapdragon 5.5-inch fullHDAMOLEDdisplay, selfies. Other specifications include 13 is too camera front The flash. Xiaomi Note 4 Note Redmi Xiaomi www.mymobileindia.com vailable at a starting price of Rs 9,999, the Xiaomi A M h battery. battery. h comeback in the market with the launch of of launch the with maker market the in comeback handset largest ndia’s of rich specifications the company is known for. The key specs he Redmi Note 4 is among the cheapest smartphones to boast P rear camera, 5 camera, rear P n A lthough it’s said said it’s lthough M P camera at the back with dual-LED dual-LED with back the at camera P M n P front camera and a 4,100m a and camera front P M AM P with soft LED flash for for flash LED soft P with , 32GB expandable storage, storage, expandable 32GB , M coa md a made icromax [email protected] [email protected] S amsung Galaxy C9 Pro C9 Galaxy amsung S major tohave6GBofRAM.Theflagshiphandsetsports6-inch M M which is the first smartphone from the South Korean electronics amsung had a surprise in the first quarter with the Galaxy C9 Pro full-HD display, QualcommSnapdragon653SoC,16MPrear icromax icromax icromax icromax camera, 16MP front-facing camera and Ah 4,000m battery. A is here to take on the OnePlus 3T and . Priced at Rs 39,990, the feature-rich premium smartphone h battery. battery. h onor 6X onor H uawei H T design. unique a and setup offers a bettercamera butprice, of terms in 3T,OnePlus the with compete to features Rs 12,999,ithasthe oftag price a Having battery. 3,340mAh and selfie-shooter 8MP cameras, rear 2MPand 12MP SoC, 655 Kirin octa-core display,full-HD inch 5.5- a with comes 6X Honor The India. in dual-rear camera setup a with smartphones h cheapest the of one is his n in in [email protected] focus n may 2017 |

39 Spotlight Consumer insight Indians’ love affair with apps continues unabated Trendz

Latest Yahoo Flurry report shows app usage in India growing at 43% YoY, though down from last year but impressive nonetheless, while continue to rule the roost. By Shelley Vishwajeet

ell, Indians continue between 5” and 6.9”) now have a market to remain hooked to share of 61%, outpacing growth in the US n is most preferred mobile device with 61% market share in India their mobile and you where it has 48% market share! These n Music, Media and Entertainment can safely blame it on findings have revealed by latest Yahoo applications saw the biggest usage Wapps. From messaging to music to media, Flurry Analytics report, titled “State of the increase at 188%

the apps have cast a spell on the Indian App Nation in India”. The study uncovers n Time-spent in Messaging and Social mobile users helped by the large screen insights around mobile app activity and apps grew by 52% smartphones – Phablets! India’s app usage their usage, emerging growth categories grew 43% YoY in 2016 as compared to and device adoption trends in India and while growth of news and magazine apps 92% during the same period in 2015. But also the world. has declined, rather gone into negative given the number of mobile users in India, The interesting aspect is that Indians’ growth zone, it continues to do well in India the growth is humungous by any standard. apps preference has a distinct pattern as with 14% growth over the last year. Another And phablets (devices with screens compared to global trends. For example, stark trend is that while music, media and Local View : 2016 India Session Trends (Year-over-year Session Growth and Decline)

Source : Flurry Analytics, 2016

40 | may 2017 MYMOBILE consumer insight Trends

www.mymobileindia.com may 2017 | 37 Consumer insight

entertainment are barely growing the world over and no longer even among the top five India’s Mobile Prime Time at Night favourite categories of apps, in India they Hourly Sessions Over 24-Hours are a huge favourite and number one apps having grown at a phenomenal 188% over the last year. But in certain matters we no different from others too. For example,

Trendz like most of our global cousins, we are also night owls when it comes to using apps. Out peak usage rolling in comes around 9PM while we are generally slower to turn to our phones in the morning but quickly scale usage throughout the later morning hours. Source : Flurry Analytics, 2016 Commenting on the trend, Christopher Klotzbach, Director, Flurry from the phablet revolution. The phablet n India’s app usage grew 43% YoY: Yahoo told My Mobile that the app The India app usage grew at 92% (devices with screens between 5” and trend is quite distinctive in India and in during the same period last year 6.9”) is the fastest growing mobile device (2015). globally. In India, phablets have a market n Asia and India are leading the share of 61%, outpacing growth in the phablet revolution. US which has 48% market share. When n Indian mobile consumers are looking into the mobile usage in India, phablet lovers, with the form factor size securing 61% of the market one major trend emerged: India’s mobile share in India. This footprint is usage looks a lot like global usage did also the driving force behind global six months ago, still ascending on the adoption figures. growth curve but not at the rate we saw certain respects has taken a very different the year prior. evolutionary path as compared to most “As smartphones celebrate their first parts of the world. decade; the mobile app industry has grown The ‘State of the App Nation in India’ into a dog-eat-dog world. The decelerating study is backed by data gleaned from over rate of global growth could signal market “As smartphones 940,000 applications, across 2.1 billion maturity, saturation or simply the end of celebrate their first global devices from across the world, the app gold rush,” says Klotzbach. and the 58,000 apps, across 147 million Klotzbach also believes that this is a decade; the mobile app devices from India, that use Flurry. The great time for app developing community industry has grown into trends show Asia and India leading to leverage the humungous opportunity a dog-eat-dog world. The decelerating rate APAC Phablets : Drives Global Adoption of global growth could Year-Over-Year From Factor Distribution signal market maturity, saturation or simply the end of the app gold rush” – Christopher Klotzbach,

Director, Yahoo Flurry Source : Flurry Analytics, 2015-2016

42 | may 2017 MYMOBILE consumer insight

Apps: Top Global Trends Winners n The burgeoning trend of ‘Communitainment’ (or, social sharing of media) is driving mobile consumers to spend more than 2 hours/day on Social and n music, Media and Entertainment followed by Business and Finance Messaging apps.

apps, and Utilities and Productivity n The average mobile consumer spends just under 5 hours a day on their apps are the top 3 app growth smartphones. categories in India. Trendz n Shopping applications saw over 17 billion sessions in 2016; effectively n music, Media and Entertainment applications saw the biggest changing retail window shoppers into mobile impulse buyers. usage increase at 188% YOY, n Compared to 2015, global app usage grew by 11% in 2016. In previous years, which can be attributed to rise of phablet devices and better Internet we’ve seen all app categories grow in tandem; however, for 2016 year the connectivity in India. story is different. In 2016 mobile apps started eating their own, with session

n Business and Finance apps grew and time-spent growth in some app categories occurring at the expense of 176% YoY. others. While Messaging and Social apps use rose year-over-year by 44%,

n Utilities and Productivity apps Personalization apps (like emoji keyboards) declined by 46%. grew 99% YoY.

Losers

n Personalization apps see decline: Much like the global trends, Personalization apps saw the biggest usage decrease at -32%. This decrease is due to operating systems integrating the functionality of these apps natively.

n Gaming, the app category known as “the darling of the mobile industry,” saw time-spent decline by 4% globally and a small growth in India of just 8%.

The favourites

n messaging and social apps remain one of the most engaged categories in Asia and India: Time- spent in Messaging and Social apps grew by an impressive 52% in India and 44% globally.

n In 2016, shopping apps continued to gain popularity, growing 31% globally and 12% in India.

which has been presented by mobile users’ Sticky apps tied to daily habits: penchant for apps. “Going back to India’s six- Some of the most successful app categories throughout the years have tapped month mobile trend delay, there’s no better into the mobile addict population. They’re also apps that rely on live data, such time for local developers to innovate, and as Business and Finance (up 43% globally in time-spent; up 176% in India). lessen or possibly stop a local industry pause. Interestingly in India, this trend is best seen in Health and Fitness app usage (up We are excited to see what app developers do 27% locally). These apps see high hourly engagement throughout the day, as in the next decade and watch which industry users turn to their mobile and wearable devices to track their fitness goals and they choose to disrupt, again.” n progress.” [email protected]

www.mymobileindia.com may 2017 | 43 Industry insight Go Digital

Trendz Digital march will drive business growth while enhancing environmental governance

n India, adoption of advanced employees in SMBs with advanced digital products, new markets) by digitizing their business digital technologies can engagement are 8.7 times more likely to core operations and supply chains, adds lead to increase in revenues by up collaborate than offline businesses, noted the joint study. to 27%, increase in employment the study, titled “Digital India: Unlocking The vision and initiatives towards Digital Iby up to 84% and enhanced access to the Trillion Dollar opportunity”. India is expected to boost investment in the international markets by up to 65% for The government has taken several digital space in the short-term and lead to small and medium business (SMBs), measures to improve ease of doing rise in digital innovation, efficiency and according to Assocham-Deloitte joint business in India. Consequently, India has productivity in the long-term. Currently, a study. seen an improvement in the global ranking number of domestic and global companies Digital infrastructure can also help for ease of doing business. Services such have announced investments in the digital leveraging technologies like telepresence as eBiz portal, KYC and other e-governance space in India. that can reduce the need for business initiatives have started to contribute to the “Digital India is likely to have a travel and result in cost savings. Increased improvement in ease of doing business and significant impact on the profitability and levels of digital technology-use under this is expected to further improve. operations of business. Through adoption can improve employee satisfaction and Availability of digital infrastructure of digital technologies, companies can collaboration, leading to a more productive will help companies drive significant consolidate documentation, automate workforce. In India, it is estimated that efficiencies, reduce time to market (new processes and have access to efficient and

India is the fifth-largest producer of e-waste, discarding approximately 1.8 million tons of e-waste each year. Under Digital India adoption of ICT solutions such as waste collection automation and waste management information and prognostics are expected to considerably reduce e-waste.

44 | may 2017 MYMOBILE example, telepresence can For emissions. eliminatecarbon in reduction to 20% technologyunder Digital India will lead computing cloud and telepresence of these goals. Wide spread implementation positivecontribution towards achieving a have to likely is program India Digital to its GDP from 2005 levels by carbon2030. emissionsThe by 33% to 35% relative Jajodia, President cheaper ICT capabilities,” said www.mymobileindia.com to andcheaperICTcapabilities” efficient documentation, automate processes and have access companies can consolidate of digital technologies, of business. Through adoption profitability and operations onthe a significant impact “Digital Indiaislikely to have India has pledged to decrease its decrease to pledged has India A ssocham. M r Sandeep

are expected to considerably reduce reduce considerably to expected are management information and prognostics as waste collection automation and waste Digital India adoption of ICTmillion tonssolutions of e-waste each year.such Under 1.8 approximatelydiscarding e-waste, of natural resources like paper. will significantly reduce the consumption globally. Use of cloud in carbonstorage emissions for by 1.08 milliondocuments tons of the business travel, leading to reduction

Indiathefifth-largestis producer of

President Assocham –SandeepJajodia, Industry

levels of pollution etc.) in real time. local issues (like traffic congestions, high This can help local governments react to climate change, weather monitoring etc. environmental challenges like pollution, help provide better information related to sensors with and along customized applications locations will various across networks to better manage humanforests. and sharing data technology, satellite uses tool This deforestation. prevent to 2.0 Watch Forest Global and the UN Environment has developed in collaboration with Universitythe coming few ofyears. For example, Google by increasing the use of digital solutions in for waste management in cities. started thedeploymentofpilotsolutions solid waste and sewage. Severalof disposalcollectionand the manage cities have city municipalities will be able to better developed under the digital India program, e-waste. A Digital India can prevent deforestation is that infrastructure Digital Using vailability of digital infrastructure digital of vailability

[email protected] i ns i ght M aryland n may 2017 |

45 Trends Business insight Digital

Trendz Platforms Emerging as a Critical Business Building Block Gartner says that by 2018, half of EA business architecture initiatives will focus on defining and enabling digital business platform strategies

y 2018, half of enterprise architecture The results of Gartner’s annual global CIO (EA) business architecture initiatives survey support this development. The responses will focus on defining and enabling show that, of CIOs in organizations participating digital business platform strategies, in a digital ecosystem (n = 841), on average, the Baccording to world’s leading information number of ecosystem partners they had two years technology research and advisory company ago was 22. Today, it is 42, and two years from Gartner Inc. now, Gartner estimates that it will have risen to 86. “We’ve always said that business architecture In other words, CIOs in organizations participating is a required and integral part of EA efforts,” in a digital ecosystem are seeing, and expecting to points out Betsy Burton, vice president and see, their digital ecosystem partners increase by distinguished analyst at Gartner. “The increasing approximately 100 percent every two years. focus of EA practitioners and CIOs on their “EA practitioners must focus their business business ecosystems will drive organizations architecture efforts on defining their business further toward supporting and integrating business strategy, which includes outlining their digital architecture. This is to ensure that investments business platform’s strategy, particularly relative support a business ecosystem strategy that to a platform business model,” added Burton. In involves customers, partners, organizations and addition, EA practitioners will increasingly focus technology.” on the business and technology opportunities

46 | may 2017 MYMOBILE consumer insight Trends

www.mymobileindia.com may 2017 | 37 Business insight

and challenges by integrating with another organizations’ digital platforms and/or “A digital platform is a business-driven framework by defining their own innovative digital platforms. that allows a community of partners, providers and Design-Driven Architecture is Essential customers to share and enhance digital processes to Build and Evolve Platform Ecosystems: Digital innovation continues to transform and capabilities, or to extend them for mutual

Trendz itself, and EA needs to continuously benefit. This business- and technology-based evolve to keep pace with digital. Building on the base of business-outcome-driven framework allows for different combinations of EA, which emphasizes the business and business models, leadership, talent, delivery and IT the execution of the business, enterprise architects are increasingly focusing on the infrastructure platforms that power digital business design side of architecture — which is at ecosystems” – the forefront of digital innovation. Gartner predicts that by 2018, 40 percent of enterprise architects will focus on design-driven architecture. “It allows organizations to understand the ecosystem and its actors, gaining insight into them and their behavior and developing and evolving the services they need,” said Marcus Blosch, research vice president at Gartner. “Many leading platform companies, such as Airbnb and Dropbox, use design-driven approaches such as ‘design thinking’ to build and evolve their platforms. Going forward, design-driven “Many leading platform and business-outcome-driven approaches are set to define leading EA practice.” companies use design- “EA practitioners must However, the move to design-driven driven approaches such architecture has implications for people, focus their business tools and services. “We recommend that as ‘design thinking’ architecture efforts on enterprise architects develop the design to build and evolve knowledge, skills and competencies of the defining their business EA team,” concluded Blosch. “They also their platforms. Going strategy, which includes need to educate the business on design- forward, design-driven outlining their digital driven architecture and identify an area where they can start with a design-driven and business-outcome- business platform’s architect, to not only develop innovation driven approaches are strategy, particularly but also to learn, as an organization, how to do design.” set to define leading EA relative to a platform Businesses can learn more in the practice” business model” reports: “Predicts 2017: Architect the Digital Business Platform,” and “The – Marcus Blosch, Research Vice President – Betsy Burton, 2017 CIO Agenda: Seize the Digital Ecosystem Opportunity.” Gartner analysts at Gartner Vice President and will further discuss how to master digital Distinguished Analyst business platform complexity at the Gartner on May 31 – June 1 in Orlando, Florida at Gartner Enterprise Architecture & Technology and June 14-15 in London. n Innovation Summits 2017, taking place [email protected]

48 | may 2017 MYMOBILE S Consolidates Server Indian Market driving uptherevenue Despite overall shipment registered in Q4 2016, majorly due to the centquarter-on-quarterper4.2 growth recently. In terms of revenue, there was a an International said 2016, Data Q3 Corporation in units (IDC)36,668 report www.mymobileindia.com shipped in Q4 2016 as against in Q4 2016, with 30,501 units 16.8 per cent quarter-on-quarter erver market in India declined by they are frequently challenged by original havebecome crucial for the vendors as market. Pricingandtailor-made solutions the key trends observed in Indian server are consolidation datacentre and (BI) analytics,BusinessIntelligencecloud, initiative towards digital transformation, sales of high-density servers. A ccording to the IDC report, enterprise d By RameshKumar Raja ecline, d igital consoli Industry 31.0 per cent quarter-on-quarter in terms of during Q4 2016. demandmarketcontributorsserver for tech refreshes in banking were the major (ERP) upgradation in manufacturing and concerns, the enterprise resourceplayers. box planning design manufacturers (OD The non x86 server market declined by d ation is A midst all these industry these all midst i i ns M s) and white ght may 2017 |

49 Trends Industry insight

unit shipments and 34.7 per cent in terms of revenue in Q4 2016, said the report. Banking, In India x86 market, manufacturing and verticals were the major contributors to the Hewlett Packard Enterprise non-x86 market. IBM dominated the market maintained its leading position in in terms of revenue with the share of 62 per

Study cent, at end Q4 2016. Q4 2016 with 35% market share in terms According to Harshal Udatewar, Server Market Analyst, IDC India, “The market of unit shipment, followed by with corrected itself, owing to the absence of large 27 % market share. Lenovo’s market share multi-million dollar deals. Growing SMB’s, IT investments from enterprises towards dropped from 12 % to 9% year-on year. datacentre consolidation are boosting Cisco’s market share increased by 13.6% the growth of the server market. Deals from Government towards digitalization, year-on-year, while Huawei and Acer e-governance, smart city and surveillance projects are in pipeline that would fuel the accounted for the market share of growth of Indian server market in the coming 3.3 and 2.7% respectively, quarters.” at end Q4 2016.

MYMOBILE industry insight

India : X86 Server Vendor Market Share in Units - Q4 2016

36% 35% Q4 2015 Q4 2016

27% Study 24% 21%

16%

12% 9% 7% 5% 3% 3% 1% 1%

HPE Dell Lenovo Cisco Huawei Acer Group Others Source : IDC APeJ Server Tracker Q4 2016

Indian server market witnessed a difficult quarter, as organizations continue to consolidate their prevailing workloads on fewer servers. We are also seeing increased acceptance of cloud among the Server Message Blocks (SMBs), resulting in new buyer segments and demand for third party data centres.” “Deals from Major Vendors In India x86 market, Hewlett Packard Government towards Enterprise (HPE) maintained its leading digitalization, position in Q4 2016 with 35 per cent market share in terms of unit shipment, e-governance, smart followed by Dell with a market share of 27 city and surveillance per cent. Lenovo’s market share dropped from 12 per cent to 9 per cent year-on projects are in pipeline year. Cisco’s market share increased by that would fuel the 13.6 per cent year-on-year, while Huawei and Acer accounted for the market share growth of Indian server of 3.3 and 2.7 per cent respectively, at end market in the coming Q4 2016. On the revenue front, HPE led with quarters” 38 per cent market share, followed by Dell at 31 per cent market share. Cisco –Server Market Analyst, registered market share of 10 per cent IDC India overtaking Lenovo who accounts for 6 per cent of market share by revenues during As per Rishu Sharma, Associate Q4 2016. n Manager, Enterprise Infrastructure, “The [email protected]

www.mymobileindia.com may 2017 | 51 Consumer insight The Good News and the

Study Not So Good News!

Consumers are now willing to pay a premium and end-user spending on mobile phones is growing but device shipment to remain flat this year!

ike life, business is also a end-user spending will increase by 2 per mixed bag! Good news is that cent in 2017 to nearly USD 600 billion consumers the world over are in current US dollars. Spending on mobile willing to pay premium for phones will represent 67 per cent of that Lbetter devices while end-user spending figure. (Pl See Table 1) on mobile phones is growing but they ASPs for computing devices and unlikely to buy more of devices. This has mobile phones will increase for two main been revealed by a study conducted by reasons. First, component price increases Gartner Inc, the world’s leading information are continuing into 2017 (mainly for PCs technology research and advisory company. but also to some extent for phones), which According to Gartner, worldwide end-user is resulting in more expensive products. spending on devices is set to grow 2 per Second, users’ interest in value and higher cent in 2017 but unit shipments is likely quality phones is increasingly overriding “Across the world, to remain flat. their desire for low prices. the device market is Study reveals that users of PCs, ultra- “Across the world, the device market mobiles and mobile phones are buying new is becoming less price-sensitive,” said becoming less price- devices at higher average selling prices Ranjit Atwal, research director at Gartner. sensitive. Consumers (ASPs), resulting in growth in end-user “Consumers and businesses are seeking spending in 2017. Gartner estimates that better products that suit their lifestyles, and businesses are seeking better products that suit their lifestyles, rather than just opting for the cheapest products” – Ranjit Atwal, Research Director at Gartner

rather than just opting for the cheapest products.” End-user spending on mobile phones is growing: End-user spending on mobile phones is on track to reach nearly $400 billion in 2017, an increase of 4.3 per cent from 2016. “The increased ASP for

52 | may 2017 MYMOBILE consumer insight

Worldwide End-User Spending by Device Type, 2016-2019 (Millions of Current U.S. Dollars) Device Type 2016 2017 2018 2019

Traditional PCs (Desk-Based, 163,906 163,351 166,259 169,192

Ultramobile Premium and Notebook) Study Mobile Phones 382,859 399,497 408,170 423,558 Ultramobiles (Basic and Utility) 40,436 36,286 35,171 34,411

Total Device Market 587,201 599,134 609,601 627,161 mobile phones was driven by users across better-quality and more feature-rich basic Shipments of PCs, ultramobiles and the board,” said Annette Zimmermann, phones, due to improved product portfolios mobile phones are projected to total 2.3 research vice president at Gartner. “They from rising vendors such as Huawei and billion units in 2017 — achieving flat are replacing their basic phones with Oppo. In emerging markets, the majority growth from 2016 (see Table 2).

Worldwide Device Shipments by Device Type, 2016-2019 (Millions of Units) Device Type 2016 2017 2018 2019 Traditional PCs 220 205 196 191 (Desk-Based and Notebook)

Ultramobiles (Premium) 50 60 72 82 PC Market 270 265 268 273

Ultramobiles (Basic and Utility) 169 161 158 157 Computing Device Market 439 426 426 430 “In emerging markets, Mobile Phones 1,893 1,910 1,920 1,954 the majority of users Total Device Market 2,332 2,336 2,346 2,384 are upgrading to better of users are upgrading to better basic Desk-Based and Notebook PC ASP Will phones as the leap to premium phones Increase by 1.4 Per cent in 2017: The PC basic phones as the leap remains out of reach for most.” exodus has reached its peak, but near-term to premium phones Greater availability of basic phones from growth of PC sales will be hampered by Chinese vendors such as Oppo, BBK and increasing component costs. Component remains out of reach for Huawei increased the basic-phone ASP by costs, especially for DRAM, have doubled most. We expect users 13.5 per cent in 2016. It is on track to rise since June 2016. “As a result, PC providers by 4 per cent in 2017. “We expect users will increase the prices of PCs toward the to continue to look for to continue to look for higher-value phones end of the year. We expect the overall ASP higher-value phones this this year, which will lead to another rise for PCs to increase by 1.4 per cent in year, which will lead to in ASP,” added Ms Zimmermann.” “The current U.S. dollars,” said Mr. Atwal. high-end smartphone ASP will continue More detailed analysis is available another rise in ASP” to soar, given the announcement of the to clients in the reports “Forecast: Samsung Galaxy 8 and the release of the PCs, Ultramobiles and Mobile Phones, – Annette Zimmermann, tenth-anniversary Apple iPhone later this Worldwide, 2015-2021, 1Q17 Update” Research Vice President year. We expect the premium-phone ASP and “Gartner Market Databook 1Q17 at Gartner to increase by 4 per cent in North America Update.” n in 2017.” [email protected]

www.mymobileindia.com may 2017 | 53 54 | may 2017 Trends Consumer I Customer Experience (CX) Report 2016, IoT and technology research firm. in partnership with Frost & Sullivan, an experience and contact centre Genesys,solutions,globala leader customerin revealed a new study commissioned by By RameshKumar Raja Things tomprovecustomerexperence Ind India takes India lead the IoT on– ti Adop h suy tte IoT-Enabled titled study, The other customer maturity compared IoT-enabled in with China, behind highest, second the ranks ndia i a ahead of several markets Asia Pacific (AP AC) markets, insight organisations see high value in in value initiatives CX their into IoT integrating high see organisations of this emerging technology. CX and their readiness to takeview IoTadvantage as a key enabler in enhancing research examined the way itorganisations to enhance customer experience. The to what extent companies are adopting A offersinsights into how companies in P A cross India, the research revealed revealed research the India, Across C perceive Internet of Things (IoT) and i n adopt i ng Internet of across overwhelming majority of respondents incorporate IoT. to how about thinking are they said and almost 40 per cent of businesses priority compared to other CX initiatives,IoT as a neutral or somewhat important Close to 80 per cent of respondents cited compared to other markets in the region. valueis the most significant business Or eerh on the found research “Our A P A C believe customer lifetime

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consumer insight

benefit delivered by an effective customer IOT- Enabled CX: The IOT-CXI experience strategy,” said Keith Budge, Senior Vice President, APAC at Genesys. (IOT-Enabled Customer Experience Index), Asia-Pacific, 2016 “Indian organisations are open to implementing new technologies and have Study an optimistic view of IoT as a key enabler of sophisticated customer experiences. Most organisations in India are not bogged down by having to integrate IoT into existing legacy infrastructure and as a consequence, this market was ahead of the region when it comes to the adoption of IoT-enabled CX solutions.”

Gap between awareness and implementation An IoT-enabled customer experience drives

Source : Frost&Sullivan 2016 IOT-Enabled Customer Experience (CX) Report

the convergence of customer journeys hence, truly realise the potential of IoT to “Indian organisations across digital and physical environments, improve CX.” are open to in turn enabling organisations to consistently deliver personalised, Benefits of implementation implementing new predictive and productive experiences for Of those that have deployed IoT to deliver technologies and have their customers. better CX, more than 70 per cent said their Overall, the report reveals 83 per cent of IoT solution enables them to influence an optimistic view of respondents across APAC have some level their customers’ buying and engagement IoT as a key enabler of of familiarity with IoT and nearly 50 per decisions. More than a third of surveyed cent believe IoT is important in enhancing organisations recognised the very high sophisticated customer CX. Despite this, only 15 per cent of impact IoT had on enhancing customer experiences” respondents across APAC have already satisfaction. implemented IoT. Other benefits cited by respondents – Keith Budge, Budge said, “The findings underscore include positive impacts on brand equity Senior Vice President, the role of technology providers such as (33 per cent), improvements in operational APAC at Genesys Genesys in helping APAC companies roll efficiency (33 per cent) and an increase in out successful implementations and, employee productivity (35 per cent).

www.mymobileindia.com may 2017 | 55 56 | may 2017 Trends Consumer at least having a starting point halffor (60their per IoTcent) of respondents indicatebenefits of implementing IoT. businesses are realising the wide reaching differentiated services” in order to deliver what customers want its ability to understand organisation hinges on “The success of an A cross cross Digital Transformation Practice at Frost & A A –KrishnaBaidya, ssociate Director, P A C, the study found found study the C, Sullivan M insight ore than

this within the next two years. per cent hope to accomplish within the year. organisation their to in looking to incorporate IoT journey, with 16 per cent also commonly cited. or value of IoT-enabled CX solutions was C-suite awareness about the importance proposition.” value IoT of issue with organisations “understanding deploying IoT for CX, includingchallengespreventing businesses from a significant enhance their CX. to incorporate IoT in their organisation to – arelesslikelytohaveimmediateplans including– adoption preventing Barriers the report Other key findings from 3. 2. 1. The report identified a number of of number a identified report The Surprisingly, economies mature more more than 70 per cent of respondents it has a positive impact on the the on impact positive a has it believe IoT implemented have that among C-level respondents byIoT-enabled CXwas the lowest The perception of benefits provided Promoter Scores (NPS). Net higher and deployment IoT There is a strong correlation between A ustraliaandNewZealand A further 29 low level of of level low A their customers’ buying andengagement decisions. More thanathird of surveyed IoT solution enablesthemto influence CX, more CX, than70percent saidtheir high impact IoT had on enhancing IoThadonenhancing high impact organisations recognised thevery deployed IoTto deliver better customer satisfaction. Of those that have Of thosethathave value.” personalised, convenient, and deliverengage customers inmore ways that are more IoT solutions, organisations canmade availableproactively to organisations through for AsiaPacific.“Usingbehaviouraldata Sullivan’s Digital Transformation Practice Baidya, Krishna said services,” differentiated understand whatcustomers to want in order to deliver ability its on hinges solutions,” Budge said. difficult to build into customer experiencemisconception that IoT is not ready or too 4. “The success of an organisation organisation an of success “The “Thisresearchrestthe helpsto put

and hospitality andautomotive; andretail, travel transportation logistics, providers; adoption are communication service CX IoT-enabled of at forefront the sectors industry three The business models disruptive new of development n A ssociate Director of Frost & Frost of Director ssociate [email protected]

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face to face “We always strive to offer our consumers a complete package both in terms of hardware and software”

Like most of its country cousins, Oppo Mobiles has been quite aggressive in the Indian market gaining market share rapidly. And capturing mindshare via high profile associations with Bollywood stars and cricket has been its preferred tool to climb up the ladder of popularity chart. Nonetheless, in an interaction with Haider Ali Khan, Oppo’s Brand Director for India Will Yang insisted that the quality In Conversation In product offerings in sync with its preferred target segment i.e youth, will remain the driving force of its product strategy while high visibility promotional associations was critical to gain mindshare. Excerpts from the interview… OPPO has been investing heavily in celebrity driven audience for its smartphones. So, will selfie technology featured by delicately endorsements and now has become the official selfie capability remain the focus of your designed high quality phones for the sponsor of the Indian cricket team. What is smartphones to draw on the consumers and youthful consumers. the idea behind such associations and huge gain market share? We launched the Selfie investment? Does it also mean that more than Expert F1 series in 2016 since we found in After Vivo started the front dual technology, product credentials and innovations, the focus the survey conducted in 2015 that although OPPO joined the race. Is it a part of any strategy will be on visibility and gaining mindshare people love taking selfie, the satisfaction of which Chinese companies, especially BBK through such associations to drive the volume? front camera is only 59% in this industry in Electronics, is working on? Selfie is not an First of all, in OPPO, we always believe that India. And now we launched F3 Plus with unknown trend. And, our Selfie Expert OPPO product itself is the best marketing. Thus, dual front camera, with a wider-angle lens F1 series launched in 2016 have received it’s our priority to provide consumers high for perfect group selfie because we found great acceptance from the consumers and quality product with expert technology and that 66% of the consumers think the biggest has led the selfie trend in this industry.This innovation to meet their real demand and problem they face in taking selfie is to fit all trend is constantly growing and evolving. give the best user experience. Besides this, friends in one frame. And we can see that We launched the new Selfie Expert F3 we also work on a 360-degree integrated the selfie expert series has met consumers Plus this year with dual camera, because in marketing to connect with the youth, which demand thus the growth in market share the different survey we conducted last year, is our focus, across all platforms. Visibility follows naturally. We’ll constantly learn from we all found that people take more group and gaining mindshare is also important for our consumers, to provide best products selfie than the selfie with only himself, and brand. In India, Cricket and Bollywood are that cater to their real demand. the biggest problem consumers are facing two of the most popular platforms to touch OPPO’s strategy is “Simple and when take group selfie is to fit all people in our consumers, especially the youth. We as a Focussed”. Investing in constructing one frame. This is the reason why we use brand feel proud to have partnered with the premium products and focusing company this dual camera design in F3 Plus. Indian Cricket team and many celebrities resources on creating the best experience to Do you think that the companies are focused with whom have the same enthusiasm and its consumers is what we strive for. The three too much on cameras while compromising on spirit of pursuit of perfection as OPPO. main directions we focus on is Photography, the hardware part of the phone? Brands today Battery Solutions and Design. In India now are constantly focusing on the growing OPPO has been successful in creating a selfie- we are focussing on photography especially trends such as selfie, but that does not

58 | may 2017 MYMOBILE face to face

mean that we as an evolving technology brand compromise on the other aspects of the phone. We always strive to offer our consumers a complete package both in terms of hardware and software, for a perfect user experience. For instances, the F3 Plus comes with dual selfie camera for a perfect selfie and group selfie, meanwhile it has powerful hardware. It features VOOC Flash Charge, 4000mAh big battery, 4GB RAM, 64GB ROM (Support extension to 256GB), Octa-core processor, together with optimized ColorOS 3.0 operating system for a flawless operation.

What are the new innovations which OPPO is planning to bring in its phones? At OPPO we are currently and constantly working on developing on technology that focuses on mobile Photography, Battery Solution and Design that is aimed to give our consumer a unique experience. We’ll keep you updated when we have some new breakthrough to share.

What prompted you to move offline too? OPPO always has

both online and offline stores to provide our consumer the Conversation In most convenience in the purchasing process. So far in India, we focus more on offline market.Offline presence is important at it raises and captures the consumer’s trust as they can experience the product physically and then decide on about making a purchase or not. It has been helping us in offering the best services both in the purchasing process and after sale services to our local customers.

What are expansion and manufacturing plans in India? Do you have any plan to enter other verticals of electronics market? OPPO’s strategy is “Simple and Focussed”. So currently we are focusing on camera phones. All the products sold in Indian market are made in India. Once we have more information to share, we’ll keep you updated.

Some market watchers believe that OPPO and Vivo combine has the potential to overthrow Samsung from leadership position in the Indian market as they did to Apple in China. Your views please! The corporate culture of OPPO is “Benfen”, which has several meanings and the most important one is to do the right thing, isolating external pressure and temptations. We believe the right thing we should do is to provide our consumers the best product that cater to their real demand. We would not like to comment on any competition, and we believe the most important thing is to do our best, with true innovation to help make your life more beautiful. Thus, we’ll continue to provide our consumer the best , especially selfie expert, to help them catch every cherished moment easily. n [email protected]

www.mymobileindia.com march 2017 | 87 snap shot Samsung Galaxy S8, Galaxy S8 Plus In focus In

Samsung Galaxy S8 features a 5.8-inch QHD+ (1440x2960 pixels) Super AMOLED display while the Galaxy S8+ sports a 6.2- inch QHD+ (1440x2960 pixels) Super 1 AMOLED display.

Both the handsets bear Corning Gorilla Glass 5 protection. Both pack 4GB of RAM and come with 64GB inbuilt storage while also supporting expandable storage via 2 microSD card (up to 256GB).

Powered by Samsung’s Exynos 8895 processor built using the latest 10nm processor, the phones run Android 7.0 Nougat with Samsung’s improved TouchWiz 3 UI.

The Galaxy S8 measures 148.9x68.1x8mm and weighs 155 grams, while the Galaxy S8+ measures 159.5x73.4x8.1mm and 4 weighs 173 grams.

Both the smartphones sport 12MP ‘Dual Pixel’ rear cameras with optical image stabilisation and an f/1.7 aperture, while there are 8MP front cameras with autofocus 5 on board as well, also featuring an f/1.7 aperture.

The devices support wireless charging as well as fast charging. The Galaxy S8 and Galaxy S8+ pack 3000mAh and 3500mAh 6 batteries respectively.

60 | may 2017 MYMOBILE ote 7. Galaxy Note7. public perceivestherandafterfateful debacleofSam sung and 18.5:9aspectratio. Thetwoflagshipwilldeterminehowthe dual-edge curved display, minimalbezelsonthetopandottom, size ofwhat thecompany callstheInfinityDiplay -featuring only differencebeingdimension,attery capacity, andscreen smartphone s inIndia.Boththedeviceareidentical,with Samsung hacomeupwiththeGalaxyS8andS8+ connectivity. MST and NFC with Pay, come integrated with Samsung Both the premium smartphones Pattern unlock. and PIn standard besides iris scanner, face recognition, scanner,fingerprint including They have five unlock mechanism Type-C, NFC, and GPS. (2.4GHz, 5GHz), Bluetooth v5.0, USB 802.11ac Wi-Fi 16), LTE(Cat. 4G include S8+ Galaxy and S8 Galaxy Connectivity optionsontheSamsung sensor. sensor, magnetometer, andproximity rate heart gyroscope, barometer, anaccelerometer,sensor,light ambient include board on Sensors and even pictures. voice,text, over you serve can which Bixby, the Samsung’s virtual assistant with loaded come phones the Both snap [email protected] [email protected] 11 10 shot 9 7 8 may 2017 |

61 In focus face to face “WittyFeed is a content company to the world and a technology company at heart” In Conversation In

88 | may 2017 MYMOBILE face to face

Going by the number of page visits, WittyFeed today is world’s second largest and India’s largest viral content company which likes to call itself a ‘charticle’ and a ‘listicle’ platform and not just another website. The site has clocked more than 2 billion visits in the last two years! WittyFeed also brings together content creators, publishers and consumers on one platform. Shelley Vishwajeet interacted with WittyFeed’s Co-Founder & CEO Vinay Singhal to talk about its amazing journey and future plans. Mr Singhal along with co- founder Shashank Vishnav hit upon the idea of WittyFeed when both of them were buddies in the same college. WittyFeed is their most successful offering from their firm called Vatsana Technologies. And yes till date Vatsana Technologies has never taken any money from the investors or market – it is a 100% self-funded, self-reliant

indigenous company. Wittyfeed.com is currently valued at USD30 Conversation In million and growing. Excerpts from the interview…

How did you get the idea of WittyFeed and India and 60% non-India; and out of the how has been the journey so far? It is about 60%, 30% is North America and 30% is the time when we had a Facebook page Europe and Australia. So 40% India means called Amazing Things in the World. We now we have around 40-45 million Indian built this property in the early days, and it users in a month on the platform. had grown to have 4.2 Million followers. We then realized that it was time for us When it comes to content aggregation, what to monetize this audience. So we built are the critical points/ factors you keep in a website and put ad sense and started mind to ensure that the visitor or audience our journey. Later we realized that it was gets the most relevant content? WittyFeed is a common problem. A lot of other pages a very technology-driven content company. had the audience, but no content, and Everything we do here, technology is at that is why we came up with the idea of the heart of it. We have built tools which “WittyFeed is a very starting a platform that would content in a help us aggregate the most viral content technology-driven myriad of categories. And that gave birth across the internet. It also helps us find to WittyFeed. the first-hand content that can go viral. content company. Our WittyFeed was started in September Our technology can help us predict on technology can help us 2014 with a Facebook page, which we which day of the week we should write on predict on which day of started way back in 2012. That page led a particular keyword to make sure it goes to a website and the website basically is a viral on a particular day. Almost 2 billion the week we should write content platform that provides interactive visits on our website in last 2 years and on a particular keyword content as well as social learning. It’s a 30,000 stories on WittyFeed, this is a huge totally technology driven place where you amount of data that helps us figure out to make sure it goes viral can pick and choose content that you and what exactly user wants and what works! on a particular day” your audiences like. Initially, we were very North America Are you also into original content creation? focused website. But now we are 40% Yes, we are. Actually, more than 50% of

www.mymobileindia.com may 2017 | 63 face to face

our content is original. For example, if you unique offering to each one of them - is the latest technology to help you deliver search for a keyword “Ever Wondered Why” (a) Creators - Publishers and Bloggers app like experience on Mobile web. Users you will find more than 200 stories on (b) Distributors - Influencers and People spend 2 mins and more on an average on WittyFeed which are all originally created. with Digital Audience 3. Readers - End our website per session. This is our original series. There are much consumers more like this. On top of that, we are building something How do you plan to monetize your property/ Similarly, our latest initiative called which is completely non- existent at platform? What are the major revenue streams FoodMate which is aabout video recepies, this moment. We want to make content currently?We want to help brands go viral 1-2 mins going viral all over the Facebook marketing trackable and so building a through content. We want to tell stories and YouTube. We have something platform for brands to login and plan their on behalf of brands and make our money called #GharKaKhana there where have whole content marketing from there. there. As mentioned above, the platform launched India’s first Facebook live show The USP of our business is that we we are building for brands will help content in Food Category. InnerVoice By WittyFeed understand that it is content that is marketing available for a much broader is another great initiative you would find consumed by the people but its technology set of brands and will also bring a huge interesting. It is a platform for teenagers that is the power of content. Nobody is the amount of transparency to the table. We to express themselves. father of content. Nobody can predict what expect more than 60% of our revenue to In Conversation In be coming from the platform by the end of 2018. Last year, the total revenue of the company was Rs 26 crores. In this fiscal, the total revenue was Rs 35 crores and almost all of the revenue, as of now, comes from display ads as the company has recently started the branded/content marketing for brands. The company has started to get traction from the branded/ content marketing initiatives and hope to have a significant contribution to revenues “Mobile is from here in the next fiscal. where our users How WittyFeed is winning the mobile love our site. 85% of consumer market? We already have. 85% of users are from mobile devices. Also, our users access WittyFeed will go viral. So, it’s important to WittyFeed has one of the largest user from a mobile device and have technology at the heart of it. It base for browser notification subscribers is technology that powers everything in the world. We have 1.5 Million browser so we decided to build a around you. In a nutshell, WittyFeed notification subscribers. Our mobile different version for is a content company to the world and strategy is mobile web first instead of app mobile” a technology company at heart. first. What is currently a visitor or reader’s What are the future value additions/

Please delve into some of the USPs of favourite mode of accessing your site – expansions you are looking at? Our focus your site vis-à-vis competition. WittyFeed via desktop or mobile? And apart from the is primarily on Videos and the platform is a modern day blogging platform number of visitors, what is the average time we are building for the brands. All of our for everyone who loves to express and spent on your site? recently introduced properties are video explore stories. Technology makes us Mobile is where our users love our site. first properties. Classification comes out unique. We are truly the only content 85% of our users access WittyFeed from a of the idea to expand the offerings for the exchange in the world where we offer mobile device and so we decided to build brand and make it a little more brand- n a platform for every stockholder in a different version for mobile. Our mobile centric. [email protected] the ecosystem of content providing a site is a PWA (Progressive Web App) which

64 | may 2017 MYMOBILE burntest

Lava Connect M1 4G verdict Looks 07 /10 VoLTE Feature Phone Bold colours, design attempting to be Yoda of feature phones - May the 4G be with you! contemporary Cameras 09 /10 You can’t ask for more hoever the phone houses a micro USB be toggled on and off as per Tested contended port along with a headphone need. It supports multi-tasking Performance 07 /10 Challenging for the jack. The top features an LED but there is no dedicated smartphone users, real potential hidden away monologue, torch light for jittery situations button and users will have to W“it’s not crazy if it works” for in the dark. navigate to the home screen Battery 09 /10 & Double the average the first time might not have to re-open the escaped app. smartphone imagined that Lava would The phone comes in-built with Mighty weight on Value For Money 08 /10 lean on the edge of craziness puny shoulders Wireless FM and supports May qualm buyers, priced close to entry-level to this extent. But, here we Under the removable rear USB tethering to use your 4G smartphones are witnessing a period when shutter lies a 1,750mAh connection on your computer OVERALL 80% Lava has married two facets of battery which lasts well up using a cable or vice-versa. Tried technology so wide apart to be to 2 days with continuously practically imagined together. relaying 4G network. WiFi is Conclusion This is India’s first feature absent on the device. Beneath The idea of this handset is phone and it is as attractive as the battery are slots for two crystal clear. It is to empower PROS Cons flinching. Let’s find out more SIM cards (2G+4G) and a those who are hesitant towards 4G with Compromised VoLTE, APK functionality below! microSD card slot for storage a touch smartphone. But the Sideloading due to lack of expansion up to 32GB in price of Rs 3,599 is what supported touch and small Decorated with support of the pre-existing makes this deal sound slightly screen out-of-the-league 4G. The Connect M1 runs a (strong emphasis!) delirious. (For detailed specifications, features skinned version of Android This cozy and snug device will please refer to My Guide) First of all, the Connect M1 Marshmallow, which the feed all your internet needs attempts to woo prospective company calls MocorDroid. and may prove to be a strategic architecture and network users through a bold black There is no Menu and all tool for digital empowerment support. n and red persona, with a the options are laid out in of rural India, given we can [email protected] contemporary pattern on the form of tiles in a total of five ensure a robust 4G VoLTE removable back. The front homescreens. It suppers on a is poised with standard T9 1.2GHz processor along with alphanumeric numpad and 512MB of RAM. four dedicated keys in the top row for Camera, Internet, The resistance of FM, and Music Player. The power keys have a short period of There is no App Store pre- backlight. It features a 2.4- installed but a little inquisition inch non-touch screen with a into the phone reveals that it resolution of 320 x 240. The supports side-loading of APK rear face is home to a VGA files. We installed Whatsapp, camera which is capable of Ookla Speedtest, Paytm on the snapping decent pictures if phone and all apps seem to there is sufficient light as well work justifiably well - if you can as recording videos at 720p. deal with the low resolution. Adjacent to the camera is Being Android devoid of touch powerful speaker ceded under support, the Connect M1 has a plastic grille. The bottom of a Mouse function which can

www.mymobileindia.com may 2017 | 65 burntest

Vivo Y66 A mid-ranger with good cameras

hile on a of the others in the vivo family, majorly appealing with the is decent as far as the looks road trip is selfie-centric, and aims to customary design essence department is concerned. Tested or for that capture best in-class selfies. to it, much like other vivo It’s comfortable to use and matter, However, with the exceeding smartphones. The design hold, however lacks a hint of Wduring any outing, what’s number of camera-focused inspiration list also includes innovation and immediately & become inevitable for a smartphones making their the recently launched reminds of the vivo V5 Plus at regular person to do is entry into the tech world, OPPO A57, with both the first glance. clicking a selfie. It’s difficult is this 16-megapixel front smartphones sharing certain to not fall into the cobwebs camera toting mid-ranger resemblance. Starting with the Cameras of exponentially growing equipped with enough to take front of the device, there are The smartphone has its social media platforms. As an on the competition? Let’s find three capacitive keys present primary highlight in the

Tried Tried attempt to stay ahead in the out. on the chin of the smartphone. form of its cameras; the selfie-game, Chinese company On the head, you’ll find the front camera sensor more vivo added a new mid-range Design USP of the smartphone- its specifically. The camera smartphone, dubbed the First thing I noticed when the front camera, alongside which configuration includes a vivo Y66, in its Y series. The device initially came to my there is an earpiece, an LED 13-megapixel rear shooter smartphone, much like most sight was that it had nothing flash, and an assortment of featuring LED flash, and regular sensors including the with a higher megapixel ambient light sensor and the proximity sensor. Sandwiched verdict between these horizontal Looks 07 /10 arrays of buttons and sensors Comfy to hold, is the 5.5-inch display. At but nothing distinctive the back lies the primary Cameras 08 /10 camera module, the ‘vivo-ly’ Good for selfies aligned antenna bands, and Performance 08 /10 the company’s branding in Performed pretty the centre. The bottom edge fine of the smartphone houses a Battery 08 /10 Runs a day on 3.5mm audio jack, a micro- single charge USB port and a speaker Value For Money 08 /10 grille, while the top edge For camera fanatics it can remains bare. On the left be a good option rim there is a hybrid SIM card slot, while OVERALL 78% on the right hand you will spot the power on/off key and a volume rocker. PROS Cons The device 16MP selfie Lack of camera, is a fingerprint muilti-tasker scanner

(For detailed specifications, please refer to My Guide)

66 | may 2017 MYMOBILE burntest

count, the 16MP secondary camera, which comes with soft flash. Starting with my while adding experience with the front just the right amount clocked camera, it is accompanied of contrast and exposure to deliver a more uniform play of at 1.5GHz, along charges fully in approximately

by the company’s proprietary Tested with Mali T860 GPU. The features- Moonlight Glow, lights, shadows, and colours. an hour. smartphone, with its decent and Face Beauty, for further The shutter speed of the The smartphone runs Android specifications, proved to be beautifying selfies. However, device is average. Low-light 6.0 Marshmallow with the a good daily driver during & the front camera seemed to photography results, in the company’s own operating my review period, however a overexpose the output slightly. case of back camera, too system- FunTouch OS 2.3.8 on Qualcomm Snapdragon 625 More often than not I enjoyed appeared slightly grainy. top of it. The user experience chipset might have accelerated nicely detailed pictures. In was smooth, and despite the the performance. It didn’t my opinion, the front shooter Display UI skin on top, device was The display of the vivo Y66 stutter while using multiple right from capturing good snappy to use. There was no

spans 5.5 inches sporting apps. Be it Snapchatting, or Tried quality images flooded with bloatware included either. HD screen resolution, scrolling through the Facebook details, performs similar to and is covered by a 2.5D newsfeed, posting instant the one on the vivo V5 Plus. Conclusion curved glass. The screen updates on Instagram, or Even though the smartphone, Unfortunately, you won’t find emits adequate amount of streaming my favourite web like any other device, has its the Bokeh Effect feature for brightness, and the icons and series, the device performed share of pros and cons, the DSLR-like selfies. The front text on the display were sharp decently throughout regular vivo Y66 for a price tag of Rs shooter performed average in enough. I was pleased with use. Slight heating issues 15,999, comes across as a low-light conditions and the the viewing angles as well, emerged while multi-tasking, decent daily driver with its output produced was a bit however, while tilting slight but that didn’t take a toll on comfy and trending design, grainy. tones of red were visible. The the overall performance of good cameras, and good In a nutshell, the vivo Y66 is screen was a bit reflective too. the smartphone. Among other overall specs. The vivo Y66 ideal for all selfie lovers who Just like the vivo V5 Plus, the things, the audio quality was stands against the likes of fancy updating their Snapchat screen brightness can be auto- just average. Something which the OPPO A57, 4GB RAM and Instagram Stories every adjusted, and you also get the I badly missed in the device variant of the Xiaomi Redmi minute, seizing each precious Global Eye Protection option, was the fingerprint scanner, Note 4, and 3GB RAM variant moment. which reduces the blues in the which could have have been of the Moto G5 Plus, in the Coming to the rear camera, screen to avoid strain in the placed somewhere at the back, battleground. All these devices the device was successful in eyes. While watching videos, given the fact that many mid- offer fingerprint scanners, thus clicking good quality pictures the colours appeared rich, in range smartphones such as having a slight edge over the in almost every shooting cumulation, the smartphone the Xiaomi Redmi Note 4, and Y66. The Moto G5 Plus and condition. The default camera scores well in this department. the OPPO A57 boast of this the Xiaomi Redmi Note 4 get app offers various shooting feature. better processors, and some modes including Night mode, In terms of the battery, the rather impressive primary Ultra HD mode, PPT mode, Hardware device gets its fuel from a cameras. However, the vivo Professional mode, Slow Specifications and 3,000mAh module which Y66 is a great selfie shooter. mode and Time lapse as well. I Performance The smartphone packs in had its juice last for a about While you might want to tested the camera both in the 3GB of RAM and 32GB of a day with mixed use. This is consider the aforementioned HDR and the normal mode. internal storage, which has decent for a user who doesn’t competitors if you’re looking While the natural output of the expandability option of grill the device too often. for an all-rounder, for selfie the primary shooter was nicely up to 256GB via a memory The smartphone, however, freaks with a budget of around detailed, the overall tones card. The smartphone gets brought forth heating issues Rs 15,000, I recommend the tended more towards the energy to carry out tasks from a while charging. The charging vivo Y66. n warmer spectrum. The HDR MediaTek MT6750 processor time was decent; the vivo Y66 [email protected] mode corrected the colours

www.mymobileindia.com may 2017 | 67 burntest

Samsung galaxy A5 (2017) An eye candy with monumental performance

ey, which seed provocative thoughts phone (only quite metaphorically). Tested is that?” Priced nearly half as Samsung’s rings flagship devices, the A5 fulfills “Hbells of Nokia times, when your expectations of a high-end & each model had a visually device, in the price segment distinctive identity. Consumers dominated by Chinese flagships are served with tech-delicacies and flagship killers. which bob up nearly identical - The A5 sits astute and snug and this is what Samsung has in small to average sized palms. been accused of exercising You will plead guilty to picking

Tried Tried with almost all its dishes, until up the phone just for admiring lately. But, the gamechanger its beauty more often than for A-series can, in fact, spell using it. Both, the front and heyday for Samsung. the back, brace glass faces which are highly reflective. The Guise of an surfaces’ fondness towards angel, boldness fingerprints and smudges is of a panther a detriment of the beautiful The Samsung A5 build. The phone carries IP68 has the persona of a certification which attests its phone, alien from the resistance to water and dust. conventional Samsung Thus, shallow water photography smartphone. During can turn into a reality for any phenomenon, it adrenaline junkies. prompts the expression, “black beauty” due to The walkaround its compelling looks. A 5.2-inch screen neighbours Sumptuously curved the primary earpiece, a 16- glass faces on both megapixel front camera, light front as well as the & proximity sensors on the rear, flanked by upper chin, while a Samsung a matte-glazed trademark physical Home metal frame, button sits below the screen are bound to with capacitive keys back and recents are placed on either side of it. This surface shimmers under strong light. The rear has a prominent company logo along with another 16-megapixel snapper. The rear camera is assisted by a single LED flash. The A5 has 2 different card trays - one on the left edge and another on the top. While the

68 | may 2017 MYMOBILE burntest

former permits a single SIM, under the load of many of 4K video or Slo-mo capture. the latter allows secondary verdict simultaneous power-seeking SIM and a microSD card Looks 10/10 apps. Graphic requirements Battery is a keeper Slick glass faces and through differently identifiable stimulating design are addressed by the means of The 3,000mAh battery is slots. The left edge also houses Mali-T830 GPU and visually efficient to perform through Cameras 08 /10 two severed keys for volume Ideal selfies for demanding games such as daily exertion. With dual SIM cheerful faces, low- Tested up and down, while the top light compromises Vector 2, Beach Buggy, Alto’s active, WiFi sprinting, and GPS is where the secondary noise detail Adventure, Badland 2 run occasionally deployed, the cancellation microphone is Performance 09 /10 lag-free while power-hungry battery puts a good 30 hours

Voyage but not a & placed, surrounded by two chase Asphalt 8 faces no challenge of backup with nearly 5 hours antenna bands. The right either. of screen usage. It can be Battery 10 /10 edge has the grille over a Charger would just Fingerprint sensor, placed brimmed back in less than 90 mono speaker along with the be job obligation under the home button, is minutes thanks to Samsung’s power button. This prevents Value For Money 09 /10 a little stubborn and misses Fast Charging. Battery in this Suggested for scuffling of audio under users’ technology informed nearly one-third of unlock phone is truly a keeper. users

grip. The bottom has the prompts. Unlocks aren’t the Tried primary microphone along with OVERALL 92% fastest either and don’t match a Type-C charging port and a up to competitors in terms of The A5 is empowered with 3.5mm headphone jack. agility. Samsung Pay technology The pair of earphones which works by Magnetic Interface which PROS Cons bundled along with the device Secure Transmission (MST), compels admiration IP68 Water Lack of 4K are nothing short of stunning. a technology which forges the Powering the phone on, we see & Dust Video Each and every note rings effect of card-swipe by simply a 5.2-inch Samsung Super Resistance vividly in your ear, while the EQ emitting magnetic waves. This AMOLED display graced with (For detailed specifications, is favourably balanced. These can, thus, be used at any PoS a full HD resolution. The size please refer to My Guide) can evidently match up to the machine and is a great push to in union with the display quality of OnePlus Icons we India’s march towards realizing technology transcribes a interfaces. The settings review in the last issue. The a cashless economy. rejoice in terms of battery. A menu is highly detailed and physical speaker is however cherry of delight tops the sugar interactive, rendering curious not very clear and does ample Conclusion business when we notice that users a lot of power. Yes! An yet not an impressive job. The A5 (2017) is priced screen can remain “Always app drawer is available and at Rs 28,990 and morally On” to display notifications users can sort and group apps Camera impresses; competes against Vivo V5 and can also be used with in folders with the app drawer. appeases Not! Plus and OnePlus 3T. The a glove, and even with wet The phone features in-built Both front and rear snappers A5 shall delight users who hands. The fingerprint under RAM and storage optimization are 16MP sensors with prefer complete control of the home button gives apps, with seeming inspiration apertures of f/1.9. While their devices without delving a passage to Samsung’s from Chinese ROMs. daylight photography is into the hassles of rooting or TouchWizUser Interface. enticing, night shots are ailing pre-customization research. Highly customized and visually A ballad of with visible graininess. Focus The beauty of this device as enhanced as compared to perfection is subject to decent lighting. well its interface negotiate stock Android, the UI runs The performance forte is Selfies are convincingly space in the eyes of any atop Marshmallow 6.0 and guarded by Samsung’s sharp. Long range shots from beholder. Samsung has paid follows the design philosophy, proprietary Exynos 7870 octa- rear camera lack detail. The lavish amount of attention to an amalgamation of optically core SoC which is comparable camera app offers standard perfecting this device from suggestive icons and to the Qualcomm Snapdragon features including pro mode, each angle possible and energizing colours, appealingly 625, assisted by a 3GB RAM. night shutter, and live preview has succeeded with flying contrary to Samsung’s Multitasking is a breeze on this filters. The shutter is not the colours. n previous generation of woeful device and it rarely smothers fastest and we miss the option [email protected]

www.mymobileindia.com may 2017 | 69 burntest

Coolpad Note 5 Lite A budget performer which more than meets the eye

t its best, the boiling segment of the market specifications with compelling 5-inch HD display, which sits brisk assimilation has emerged in the mobile numbers. We evaluate how it beside primary microphone, a Tested of Reliance Jio industry of India dominated stands up to our expectations 8-megapixel selfie shooter as in the lives of the by players like Lenovo and from these digits. well as a selfie flash above the Aconsumers has galvanized Xiaomi. screen, and capacitive buttons & a movement. While it is too Note 5 Lite, a subordinate Immersing in the for recents, home, and back early to appraise the tangibility version of the Coolpad Note (budget) limelight in this order on the lower chin of government initiatives 5 as suggestive by the name, The Note 5 Lite is a metal- of the front face of the device. such as Digital India, we also finds itself in the very clad device, company claims, The capacitive keys are not lit have definitely witnessed a category - comprising of with a screen smaller than and one is liable to lapse from shift in preferences of the models aggressively priced its parent model. Due to accuracy in the initial days of

Tried Tried consumers in favour of faster between Rs 8,000 and Rs a smaller size, the device getting used to. and better connectivity, and 10,000. To survive among weighs nearly 25g lesser. The Proximity and ambient a secure supervision. Thus, a competitors, Note 5 Lite offers front is complimented by a sensors go camouflaged

70 | may 2017 MYMOBILE burntest under the black of the screen, verdict striking numbers with this nearly 22 hours in our daily but are visible under bright device. The primary camera strenuous use with WiFi and lights. To stay abreast in the Looks 08 /10 carries a 13-megapixel sensor 4G running interchangeably. Erratic meld of plastic competition, Note 5 Lite and metal while the front is an 8MP The battery is non-removable. features a fingerprint sensor Cameras 08 /10 shooter. Both the snappers The phone has no surprises on the rear face, alongside a Camera suffices, but are augmented by LED for music enthusiasts. The

doesnt suprise Tested 13MP shooter and LED flash. flashlights, making low-light speaker placed on the rear Secondary noise cancellation Performance 09 /10 photography somewhat of face is often muffled under the Strong and spirited microphone and a timid a lesser tussle. The camera palm and is not satisfyingly Battery speaker grille find their way Long enough to clock 09 /10 app is neat and offers basic loud enough. Any decent pair & on the back panel, as well. a complete day features including HDR, Night, of earphones will suffice your

Chrome antenna bands at the Value For Money and Beauty enhancement needs but may not propitiate For those seeking or 09 /10 back run parallel to the upper expanding exposure to modes. The quality of the them. and lower edges of the phone. the internet camera is incidental to the A firm metal frame, braced OVERALL 86% amount of illumination and Security is a serious

with chrome lines running while day light shots are more business Tried along its perimeter, render or less crisp, pictures in low The fingerprint can be aligned the device a confident stance. light struggle to retain focus. with various tasks besides This frame has been sparsely Images cannot be dubbed unlocking the phone. Several Cons populated and the left edge PROS excellent but are justifiable for gestures can be used to trigger 4G with VoLTE, Screen with houses just a volume rocker, the price. actions such as launching an fingerprint low colour while the right one reserves a scanner saturation app, or changing a setting or power button and the dual SIM Prodigy performer in even locking the screen. This Hybrid slot. The bottom simply (For detailed specifications, the segment fingerprint is very accurate and please refer to My Guide) has a microUSB port with 2 Against the Snapdragon and mostly at par with, and screws on either side, and the 617 chipset in the Note 5, a sometimes even better than, primary microphone slightly through settings. Sincerely Mediatek MT6735 quad-core the Samsung A5 (2017) also adrift. The top edge features Chinese, the interface omits processor, clocked at 1GHz, reviewed in this issue. simply a 3.5mm headphone an app drawer and new saves grace on the Note 5 Lite. jack. The screen is curved at installations are stacked on This is further aided by 3GB Conclusion 2.5D but there is no talk of a new screens. of RAM and 16GB of internal Coolpad seems to be wary protective covering on it by the While notifications drop storage, expandable up to of its competition and has company. down from the top most bar, 256GB via microSD card. The focussed on the right areas, quick settings can be accessed interface is mostly lucid and leaving sparse room to The mainland UI via an upwards swipe from the fluid, but the low saturation of complain. Available for Rs fever bottom of the screen. Minimal the LCD display may dampen 8,199 on Amazon India, it is The interface is a mixture icons brace up the quick the taste of enjoyment. Games for everyone who wants their of visual elements inspired settings menu for the widest such as Alto’s Adventure, multimedia experience to be by several Chinese ROMs possible range of controls. Badland, Stick Cricket, and enriching, but are restricted including those offered by From the interface, it is evident Mekorama run lag-free and by a budget. Coolpad Note 5 Vivo, Xiaomi, and Lenovo, that Coolpad has focussed an this grade of performance is Lite faces tough competition yet the UI feels very nimble audience which may include very delighting. from a score of Motorola, and swift, thanks to near first time smartphone users The device features Xiaomi, and Lenovo devices, minimal animations. It runs and it wants to make their standard connectivity options especially Redmi 3S Prime Android 6.0. The UI elements, primary experience replete including 4G with VoLTE and can be good buy for those including settings like with rejoice. support, WiFi, A-GPS, and who desire to not stay away fingerprint, have visible icons USB OTG. from the hassles of flash sales right on the home screens to Better cheese than The 2,500mAh battery or desire a more intuitive avoid unnecessary browsing sorry stands strong against most experience. n At the price, Coolpad offers multimedia usage and lasted [email protected]

www.mymobileindia.com may 2017 | 71 burntest

HTC U Ultra camera A smartphone camera on steroids

ome might believe However, I hold strong to long. That said, in a market to hefty DSLRs in certain

Tested we’re inching closer my skepticism around that which now is a jargon galore situations. One such device to pocket-sized statement and would prefer when it comes to smartphone is the recently launched HTC DSLRs with the help carrying a professional camera cameras, once in a while, U Ultra. With a hefty price tag Sof growing innovation in the wherever I can, if it’s an I do come across devices of Rs 52,990, the device sets & field of mobile photography. occasion I’d like to cherish for which are worthy substitutes the expectations bar high. Tried Tried

72 | may 2017 MYMOBILE cam, as well. full HD videos with the front performance. sensor for improved low-light however, does sport a BSI not feature any LED flash, tech. The front camera does UltraPixel image processing shooter only makes use of the sensor, while the secondary gets a bigger pixel size in its smartphone’s primary shooter It must be noted that the UltraPixel shooting mode. selfie-shooter, with the HTC U Ultra boasts a 16MP narcissistic addiction, the suffering with an arguably videos with high-res audio. images in RAW, and record 4K primary shooter can capture autofocus technologies. The detection autofocus and laser comes equipped with phase in a jiffy, the primary camera pictures, and to help focus stabilisation to avoid shaky micron. offers a pixel size of 1.55 UltraPixel 2 technology and utilises HTC’s proprietary which is back illuminated, LED flash module. The sensor, camera assisted by a two-tone Ultra features a 12MP primary Talking numbers, the HTC U Specifications Camera with the HTC U Ultra. my photography experience Following is the breakdown of Interface Camera App while the overall UI has been smartphone is quite loaded, The default camera app on the www.mymobileindia.com Catering to the millennials Y ou get optical image Y ou can shoot laser autofocus module. as a speckle of dust on the its own even if there’s so much Ultra simply doesn’t focus on getting smudged and the U of the smartphone is prone to autofocus sensor on the back hard time focusing. The laser was good, but I did have a camera on the HTC U Ultra shutter speed of the primary and Slow motion videos. Panorama, Hyperlapse videos, captures live photos, Selfie Panorama, Zoe camera which shooting modes such as Pro, to choose between a bunch of drop down menu allows you sandwiched in between. The seen with a drop down toggle and flash controls can be toggles, while above, the HDR video, and front camera by the virtual shutter key, the viewfinder being flanked app, you’ll find the bottom of kept minimal. Opening the but there are lean chances of viewed in full resolution, when the pictures were slight blurring of the edges phone’s screen. There was daylight, at least on the output looked sharp in broad side of the spectrum. The tended towards the warmer when the overall colour profile However, there were instances captures natural colours. often than not, the camera colours reproduction. complain about in terms of doesn’t leave much to photography, the U Ultra Beginning with landscape Performance Primary Camera Among general things, the ore More in terms of evening out the shooting mode does little the HDR mode as well. The long shots, I played with decent. The overall image quality was an average user doing that. While clicking some that difference. keen eye will manage to spot out image. However, only a resulting in a slightly washed the contrast wasn’t affected light and shadows alike, while brightening in the areas of exposure. There was a subtle burn test Landscape Shot ma y 2017 | 71 Tried & Tested burntest

Macro photography was a and the ones clicked in Pro Macro Shot delight on the HTC U Ultra. mode. If shot perfectly, your You can either choose to close ups captured in the Pro click a close up in the Photo mode should pass for images mode, which locks focus on clicks with a DSLR. the subject automatically, The Pro mode in the HTC

Tested or you can go ahead and U Ultra gives the liberty of tweak settings in the Pro adjusting the white balance, mode. This allows one to ISO, exposure, shutter

& adjust the focus to capture speed, and focus. If you are a stunningly sharp subject acquainted with the basics of amidst a beautifully bokehed photography, I would suggest background. As mentioned playing around with the Pro earlier, autofocusing might mode in the HTC U Ultra. be inconvenient due the Slight tweaks here and there aforementioned issue. managed to create remarkable Tried Tried The macro shots I difference in the pictures I clicked had almost natural clicked, in terms of colours, colours. The object in focus sharpness, and overall image was sharp, with the details quality. You won’t regret remaining intact even after taking that extra minute to zooming in. The extent of compose and click an image. blur in the background varied The HTC U Ultra promises significantly between the better low light performance images clicked in auto mode with its UltraPixel tech and

HDR Shot

Indoor, Pro-mode Shot

70 | april 2017 MYMOBILE Indoor Auto Shot Non-HDR Shot output with sharper details. creating a relatively dimly light light source in the scene, focus more on the prominent of 200) allowed the camera to (shutter speed of 1/4, and ISO settings in the Pro mode Whereas, the default ‘Night’ auto mode in low lighting. yet lacked detail when I chose images were more evenly lit in the Pro mode. I noticed the the ISO and aperture settings the shooter decide, or tweak conditions, you can either let zooming in significantly. edges remained crisp despite muddy textures, and the I didn’t come across any captured were impressive. slightly dull, the details while the colours looked During indoor photography, the presence of a BSI sensor. without the use of UltraPixel the selfies clicked at 16MP pleased with the details. While colours. However, I wasn’t as the HTC U Ultra captures rich The 16 MP front camera on Performance Secondary Camera www.mymobileindia.com In extremely dim lit the storage by another 2TB. secondary SIM slot to top up in a microSD card in the 64GB, and you can slide inbuilt storage is rated at aided by 4GB of RAM. The Snapdragon 821 chipset, hood, you get a Qualcomm top of the display. Under the of Corning Gorilla Glass 5 on resolution, and gets a layer inch device with Quad HD The HTC U Ultra is a 5.7- Specifications HTC U Ultra tennis balls. eyes become the size of table warped, and neither do your make your face look white and on the HTC U Ultra does not skin, the beautification mode evident smoothening of the greatly. While I did see some device, which I appreciate beautification modes on other is understated compared to mode on the HTC U Ultra daylight. The ‘Live click great selfies in broad said, you should be able to output a little noisy. That detailed, I found the overall mode were relatively more akeup’ Makeup’ Indoor Shot For impressive sound, the basis a consumer’s usage. device to provide suggestions AI tech which equips the Sense Companion- company’s The device also boasts HTC’s the smartness of the device. bunch of feature, adding to provides easy access to a toggles and more. The bar time, weather, quick settings notifications, reminders, date, screen, that displays all your right above the huge 5.7-inch sports a secondary display type-C port. The HTC U Ultra 802.11 b/g/n/ac, and a USB NFC, Bluetooth v4.2, Wi-Fi Connectivity options include battery with Quick Charge 3.0. gets its fuel from a 3,000mAh Nougat out of the box, and The HTC U Ultra runs Android Low-Light Night-modeShot Low-Light Auto-modeShot indulge. possibilities if one’s willing to create endless picturesque Ultra’s default camera app can refined Pro mode in the HTCU be troublesome for few, the the autofocusing issue might I’ve come across lately. While is one of the better shooters concerned, the HTC U Ultra As far as the optics are it targets niche audience. a price tag of Rs 52,990, department, however, with does not cut corners in any smartphone. The device The HTC U Ultra is a loaded Verdict audio tech. and Boomsound Hi-Fi edition phone offers HTC’s USonic, burn [email protected] n test ma y 2017 | 75 Tried & Tested burntest

Samsung Galaxy C9 Pro A feature rich premium phone

amsung recently body ratio (75%) and that it’s megapixel rear camera with performer even in challenging launched its just 6.9 mm thick. Despite f/1.9 aperture and dual LED light. Coming to image Tested powerhouse the large screen, it doesn’t flash. The camera launcher quality, the phone is capable smartphone, feel as large as it is, thanks is quick to launch especially of capturing great shots. Be it Sthe Galaxy C9 Pro, its first to Samsung’s craftsmanship. with the ‘shortcut’ double- bright daylight or indoors, the & device to pack 6GB RAM. It features a curved Corning press of the home button. C9 Pro performs well. It also It’s a 6-inch phablet phone Gorilla Glass protection that It features phase detection does just acceptable job in which feels like a toned down prevents the display from autofocus (PDAF) that lets low-light conditions. version of Galaxy Note 7 and scratches. The smartphone the phone focus quickly. In In our review the brings back memories of the is equipped with ‘Blue light the outdoors, the camera smartphone gets the job done flapped device. It’s also the filter’ mode that checks blue showed itself to be a capable most of the times and not

Tried Tried first Samsung smartphone light to protect all the times. Though, it’s is to feature USB type C Port. vision and able to bring up the details Powered by Snapdragon 653 prevents eye and shadow and preserve processors, for an immediate strain. the color information capacity boost, the C9 Pro Like in but provided the is available in India in two other Samsung price range, it colours. phones, C9 Pro gives users options to Design optimize the color range, The all-metal unibody design, saturation and sharpness curves at the sides and a 2.5D of the display by switching to glass at the front give the C9 screen modes like- adaptive Pro an exellent look. Hold display, AMOLED cinema, it up and you’ll appreciate AMOLED photo and Basic. the phone’s design that will Fortunately, the Galaxy make you fall in love with C9 Pro comes with two the device. The build quality separate trays one for SIM offers better grip over the cards and one for micro SD phone and gives the device card. Both trays are placed a premium look. It comes next to the power button on with 6 inch full HD super the right side. The phone AMOLED display with a pixel offers support for dual micro resolution of 1920 x 1080 SIM. You will find two keys and a of around for volume control on the 367 PPI. The display has left side. At the bottom great viewing angles as you edge, there is a USB Type-C will expect from a premium port, bottom-firing speaker, Samsung smartphone. It’s headphone jack and the crisp and sharp and perfectly primary microphone. visible even in direct sunlight. Things, that work for the Camera phone are its high screen-to- C9 Pro has a 16-

76 | may 2017 MYMOBILE burntest could’ve performed better. Performance verdict Accelerometer, Ambient Images appear sharp even Coming to software, the phone light sensor and Gyroscope. after zooming in and the Looks 08 /10 The device supports USB is powered by the Qualcomm Slim and skin tone and colors remain attractive Snapdragon 653 octa-core Type-C that offers a faster data accurate. Pro Camera mode processor with maximum Cameras 08 /10 transfer. offers a variety of manual Pretty good

clock speed of 1.95GHz and Tested controls over settings such as Performance 07 /10 Battery houses 6GB of RAM to ensure Effortlessly nice ISO and shutter speed. It can Samsung Galaxy C9 Pro comes that the Galaxy C9 Pro offers record videos at 1080p full Battery 08 /10 with a long lasting 4,000 fast performance at all times. Easily lasts HD resolution at 30 fps but mAh battery along with fast & With these specifications, the a day lack slow motion and 4K video charging technology, to enable phone delivers commendable Value For Money 08 /10 recording. Overall the picture Could be new avid gamers and multi-media performance but tends to experience quality is quite satisfactory. users to do more. It lasts for heat up during prolonged The 16-megapixel front- a day even with heavy use gaming sessions and while OVERALL 78% facing camera with f/1.9 such as 4G, gaming, video charging. The C9 Pro

aperture is capable shooter playback, camera usage and Tried handles multitasking quite and will make sure your selfie video recording. It can lasts efficiently most of the time. game is always on point. for 2 days with average use. Unfortunately, phone comes Cons Moveover, it comes with with out PROS The Heats while Samsung’s Power saving mode of the box, with no firm word charging size and and ultra-power saving mode on when we can expect Nougat sleekness and lets you extend the battery life. update. wins the prolonged usage The fast charging technology The phone comes with race lets you charge the battery fully 64 GB of storage (For detailed specifications, in about 90 minutes. on-board, please refer to My Guide) Conclusion which can be expanded up When you talk about Galaxy to 256GB via a microSD C9 Pro, you talk of the card. It uses Samsung’s smartphones that sports custom Touchwiz UI, a 6-inch screen, 6 GB of which is surprisingly fast. RAM, 16MP front and rear A secure folder allows you to cameras, and a 4,000mAh not only keep personal stuff battery. On papers, what more private, but also a separate you need? The design, build WhatsApp account. It also quality, display and features has multi-window feature to have a premium feel, and the run two apps at a time. The specifications make sure that a smartphone weighs 189 mid-range budget device offers grams and has a fingerprint a flagship-like experience. scanner on the physical home Having said this, the Galaxy C9 button in the front which is Pro has its task very well cut very responsive. Basic sensors out when compared to other provided on the phone include premium devices. Price: Rs Compass Magnetometer, 36,900. n Proximity sensor, [email protected]

www.mymobileindia.com may 2017 | 77 snap shot SONY XPERIA XZs: Bundled with innovative In focus In offerings

After unveiling it at the Mobile World Congress in Barcelona in February this year, Sony recently launched the Xperia XZs in India. The flagship device is integrated with the brand new Motion Eye Camera making the photography experience immensely creative. The Motion Eye camera is packed with the world’s first super slow motion video recording at 960 FPS in a smartphone and a unique capturing technique of Predictive Capture. The premium smartphone is the successor of Xperia XZ which was launched last year, with the world’s first 5 Axis Image Stabilisation and triple imaging sensor technology. Price: Rs 49,990

78 | may 2017 MYMOBILE 1 www.mymobileindia.com Predictive Capture. with the added unique technology of makes your shots even more creative Motion of 960 Frames per second and of recording images at a Super Slow cameramakes XZscamera capable Eye Motion This series. XZ with introduced tech camera existing first Motion Eye camera on top of the the new Xperia XZs sports the world’s perfection,aesthetic for Designed to minimise damage and maximise lifespan. battery conditions, adjusting the charging currents charging technology, whichconstantlymonitors Qnovo’spossesses It adaptiveground-breaking LPCM, FLAC, ALAC and DSD. are supported formats file the and Audio Xperia XZs is capable of playing back Hi-Res to hold the Xperia securely. Mount GCM10 (optional accessory) is designed experience away from the console. Game Control gamingfull a get user the lets It home. the in the gamers lose themselves in gameplay anywhere Xperia XZsisPS4RemotePlayenabledletting OS is available out of the box in Xperia XZs. The latest and most updated version of Android 60% in 45 minutes. With QC-3.0 charging, the phone can be charged bundled with the phones as supplied accessory. Xperia XZs comes with quick charger, UCH-12, microSD card of up to 256GB. of built-in storage, which is expandable using a Xperia XZs has a 2900mAh battery and 64GB with the exclusive ALKALEIDO metal. The flagship phone flaunts premium loop design the splashes that are part of our everyday life. makes theXperiaXZscapableofwithstanding It comes with Water Resistant IP 65/68, which improved low light capturing technology. and camera rear 19MP features XZ Xperia snap [email protected] 10 shot 8 4 7 2 6 9 5 3 may 2017 |

79 In focus mobilesensex bazaar bargain The Vivo V3 runs the company’s Funtouch OS 2.5 based on Android 5.1 Lollipop. It features a 5-inch (720x1280 pixels) display, and is powered by an octa-core Qualcomm

Great Deals Great Snapdragon 616 SoC coupled with 3GB of RAM. The smartphone bears a 13MP rear camera, and an 8MP front-facing camera. It packs 32GB of inbuilt storage that’s expandable via microSD card (up to 128GB). It offers the standard connectivity features, including 4G LTE support in India and also supports VoLTE. It runs on a 2550mAh battery. n

Launched at: Rs 51,990 Current Price: Rs 41,990

Sony Xperia XZ

The Xperia XZ features a 5.2-inch Full HD display with a resolution of 1920 x 1080 pixels. It runs Android 6.0 Marshmallow and is powered by Qualcomm Snapdragon 820 processor, paired with 3GB RAM, 64GB of internal storage and microSD suppport (up to 256GB). It has a 23MP rear-facing camera with f/2.0 aperture and 24mm wide-angle lens. On the front, it has a 13MP shooter with f/2.0 aperture from low-light selfies. The premium Launched at: Rs 17,980 smartphone draws power from a 2,900mAh Current Price: Rs 14,980 battery. It bears an IP68 rating, making it water-and dust-resistant. n

80 | may 2017 MYMOBILE mobilesensex

ZTE Blade V6

The phone comes with a 5-inch display with a resolution of 720 pixels by 1280 pixels. It is powered by 1.3GHz quad-core MediaTek MT6735 processor and comes with 2GB RAM. The phone packs 16GB of internal storage that can be expanded up to 128GB via a microSD card. The ZTE Blade V6 packs Deals Great a 13MP primary camera on the rear and a 5MP front shooter for selfies. It runs Android 5.0.2 and is powered by a 2200mAh non- removable battery. It measures 142.00 x 69.50 x 6.80 (height x width x thickness) and weighs 122.00 grams. n

Launched at: Rs 10,499 Current Price: Rs 9,499

Lava X81 The Lava X81sports a 5-inch touchscreen display with a resolution of 720 pixels by 1280 pixels at a PPI of 294 pixels per inch. It is powered by 1.3GHz quad-core processor and comes with 3GB RAM. The phone packs 16GB of internal storage that can be expanded up to 64GB via a microSD card. The smartphone packs a 13MP primary camera on the rear and a 5MP front shooter for selfies. It runs Android 6.0 and is powered by a 2700mAh non removable battery. It measures 142.60 x 73.40 x 8.40 (height x width x thickness). n [email protected] Launched at: Rs 9,999 Current Price: Rs 6,499 (Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

www.mymobileindia.com may 2017 | 81 Special feature Kids getting

Software bored – here are the apps that entertain and educate too!

82 | may 2017 MYMOBILE Specialspecialfeature Report

It’s the time of the year when parents are a worried lot about how to engage their kids during free time in summer vacation. Although some schools offer summer camps and there are neighbourhood In Focus In Software institutions offering hobby classes, the long break during this season is not enough to satisfy their desire in leisurely activities at home. Even the parents restrict their little ones from going out, as the Sun is over the top which may not be good for their health.In such a situation, storytelling apps or those imparting moral and educational values to children could be of great help to today’s parents who are mostly living in nuclear families. These apps can be best pastime for children getting bored indoors. With technology fast becoming an integral part of life from a very early age, we suggest you to download children- friendly apps on your phone/tablet and give the device to them for a pre-decided time slot after switching off the Internet. Here is a list of some most popular apps available for iOS, Android and Windows devices. By Ramesh Kumar Raja

www.mymobileindia.com may 2017 | 83 Special feature

Bulbul Apps

ulbul Apps, founded in 2014 by filmmaker Prakash Dantuluri, so that his daughter could be familiarized with traditional and regional Bstories of India, offers a variety of interactive stories and rhymes that are animated and illustrated. The bedtime stories with moral lessons are user-friendly and children find them attractive. There are stories from all around the world and the app is updated regularly with new books and

Software stories. The central character in many of the stories is ‘Bulbul’, the bird “curious and constantly in pursuit of discovering new things”. The app library has something for every kid aged up to eight. The ‘What is it’ series, for example, helps children learn about animal sounds and names, while the ‘Baby Bath Time’ story has a baby going for a bath in the tub on her own for the first time. There is this ‘Potty Potty’ story that has infant Tommy in a fix when his mom runs out of diapers and asks him to start using the potty. In ‘Baby’s First Zoo’, the dad takes the kid to the zoo to answer all her questions about different animals, birds and insects. ‘Mowgli and Bulbul’ series has Mowgli, the little boy raised in the jungle by a bunch of wolves, and his ‘best friend Bulbul’ set out on their adventures in the jungle. Bulbul Apps has interpreted the The Jungle Book classic in a modern way, designing it in the form of an interactive ebook application. It has also introduced the digital natives to Indian mythology with its ‘Adventures of Krishna’ series, which is already a hit with children. The segment is dedicated to the stories of little Krishna and his adventures in Vrindavan. It also has a Tuk-Tuk series, a ‘travel app for kids’ that helps them discover a city in an interactive manner. While ‘Tuk-Tuk Goes To Mumbai’ happens to be the first product of the series, ‘Tuk-Tuk Goes To Hyderabad’ was launched last year. The children can explore more cities of the world riding the colourful three-wheeler through this app, in future. The Bulbul Apps library also has famous fairytales and other bedtime stories, such as ‘Cinderella’, ‘Snow White’ and ‘Pinocchio’, in animation format. The size of an average story is 20MB, with the developers currently working on bringing it down further to 10MB. Bulbul Apps has over 50 apps in its library at present, and the number is growing. Currently available in English, Hindi and Telugu, the content will be available on all major Indian languages in the days to come, according to the developers. Price: Free/Paid n

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AppyStore ffering variety for children, Appystore is India’s first The app is easy to use and provides ample space for comprehensive learning app for kids aged up to kids to watch and learn new things. With 5,000 videos Oeight years. It keeps your little ones’ engaged and classified across 18 learning areas, it enables children to provides holistic learning through productive edutainment. improve their logical thinking with fun puzzles, to learn the Apart from popular fairytales, the app has an ‘Indian importance of physical fitness, to get involved in outdoor Superheroes’ segment featuring inspiring tales of bravery activities and to imbibe good socio-emotional values. The and wisdom of some great Indian icons, such as Rani app allows parents to keep a check on their child’s progress Laxmibai, Chhatrapati Shivaji, Rajpur warrior kings, and in various learning areas based on the number of videos other freedom fighters. The section also has interesting viewed. Also, the app offers no ads, pop-ups or redirects to and informative stories, such as the history of Indian other websites or portals. That makes it totally safe to use Rupee and Indus Valley Civilisation, catering to children for kids, who would require no additional supervision. aged 5-8. The AppyStore library also has a collection of The app works on a subscription-based payment model rhymes, colouring and alphabet apps for pre-schoolers. and currently offers three-, six- and nine-month plans. The An interesting feature is the Karaoke Rhymes section that app, with videos, can be accessed through the Appystore allows children and parents to sing along. Every song has web-portal – http://www.appystore.in/ the first half with voice, and the second half repeating the Price: Paid n rhyme without voice for kids to sing along and practice.

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FunDooDaa Books

his is said to be the country’s first Tm u l t i l i n g u a l s t o r y app which was launched last year by Chie Media Pvt. Ltd. FunDooDaa Books is an e-library of stories and is meant to impart learning through stories. This app is suitable for kids aged between 2 and 8. FunDooDaa Books app is available in different languages and has stories in English, Hindi, Tamil, Telugu, Malayalam, Kannada, Gujarati, Marathi and Bengali. Also, there are stories that will inculcate the Indian culture and heritage among kids such as Naana & Naani, Royal Tales & Legends, etc. The app is aimed to entertain kids and also make them learn and communicate in their mother tongue. The app gives special emphasis over improving the reading skills, vocabulary, and observational skills of the kids. Price: Free n

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Amar Chitra Katha

his is for children of all ages. Dubbed or urinating in public places. Higher fines as ACK Comics, the app offers more were imposed for doing the same near Tthan 300 titles on personalities such as temples, the royal palace or a water reservoir. Akbar, Chanakya, Jawaharlal Nehru and JRD In the first elaborate story on the traditions Tata to users. The app has been developed by of cleanliness in the country, story-telling App9 Digital Studio, the digital division of ‘uncle Anant’ narrates to kids how in Vedas, Ninestars Information Technologies Pvt. Ltd. the relation between diseases and poor The digital comic is available in a flip-book hygiene was highlighted and Manusmriti mode as well as panel-by-panel mode which prescribed the need for a clean body for is convenient for smaller devices. Users can a clean mind and clean community. The download and read their comics on multiple publication also includes true stories about devices using a single user account. Amar elaborate systems for ensuring sanitation as Chitra Katha is one of India’s oldest and early as 2,500 years ago during the Indus most loved comic series. Valley Civilisation. Storyteller to generations of Indians, the The ACK is also working with game ACK in collaboration with the Ministry of developers to tell stories that are in tune with Urban Development last year came out with the times, in an interactive fashion. a special edition of a comic book focusing Price: Free/Paid n on Swachh Bharat Mission. The 36-page [email protected] edition based on a story telling format having five narratives also refers to how Chandragupta Maurya’s trusted minister Chanakya had a list of fines for crimes that included defecating

www.mymobileindia.com may 2017 | 87 face to face

“Heartening to see that the Government has prioritized discussions around cyber security across all ministries”

Since India is sitting on the cusp of a digital revolution where mobile technologies hold the key from surfing the Internet to managing one’s bank account, what worries one and all is the country’s preparedness to combat the menace of cyber security threats that loom large across the world. Although steps are

In Conversation In being taken by the government on a priority basis to improve cyber resilience at all levels of governance, there is an urgent need to evolve a mechanism which can be practically implemented in case of a cyber breach besides spreading alertness about possible threats. Ramesh Kumar Raja talked to Pradipto Chakrabarty, the Regional Director of CompTIA India, to know more about the issue, potential challenges, literacy programs, government initiatives and information security trends, which could be of great benefits to the mankind. CompTIA, the world’s leading information technology (IT) association, analyzes and identifies the global trends in cyber security and creates programs aimed to develop skills of people at multiple levels. Excerpts:

Since data security is as crucial as the by individuals. Hackers are constantly on in cashless transaction especially on national security, how do you look at its the lookout for this extremely susceptible mobile based platforms. However, one current situation in India especially when entry point to gain access to enterprise and of the major challenges is that of data mobile phones are there in every hand? government networks containing sensitive theft and cyber intrusions. Most people The evolution of mobile phones into information. using mobile platforms for cashless smartphones with increasing computing transactions are not fully aware of simple capabilities and connectivity to the internet What are the potential challenges especially and doable security best practices. has dramatically increased the threat when the country is moving towards There is a growing concern of mass scale surface of intrusion presented to attackers. the goal of a cashless economy? The hacking with the most prone sections Mobile devices are now the most common stride towards cashless economy has being the user community who are entry points. This is primarily because of enormous benefits to citizens of the country. vulnerable to being hacked. Easy access two key reasons (a) the growing use of It has the potential to erase corruption to users’ personal details not only mobile devices for access of enterprise and malpractices in financial transaction jeopardizes themselves, but also data and applications and (b) growing use in the long run. Post demonetization, hackers can get access to banking of mobile apps for financial transactions we are already observing a huge growth systems. Let us accept this fact and work

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towards spreading awareness among users on how to securely use their mobile and other electronic platforms while making e-transactions.

How is India gearing up to combat cyber threats which most of the people are unaware of? It is heartening to see that the current Government has prioritized discussions around cyber security across all ministries, most importantly the Ministry of Defence. This was elucidated in the union budget with proposals such as strengthening of the CERT-In (Indian Computer Emergency Response Team) and allocating Rs 1000 crore for setting up a cyber security R&D

“The key towards In Conversation In creating a cyber safe India is to train and increase awareness on cyber security best practices among common citizens. I would love to see an all-round campaign on cyber security through programs, policies and utilization of social media to spread the word”

fund. The indication that the Government is extremely cautious on cyber security is evident from the fact that this initiative will be under the purview of the National Security Advisor and NSCS (National Security Council Secretariat). The most critical aspect of preparedness in this area will be to create a sustainable awareness drive across the user community on a mass scale. Also, there is our Honorable Prime Minister is have active participation from industry a growing debate on creating a functional communicating on cyber security as a as well. The key towards creating a cyber data privacy law keeping in view the larger national priority across public forums safe India is to train and increase awareness interest of national security. and media, we are yet to see specific on cyber security best practices among campaigns on user awareness and training common citizens. I would love to see an Is the government doing enough to spread programs. In fact this responsibility not all-round campaign on cyber security its awareness? While the Government and only lies with our governments but should through programs, policies and utilization

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of social media to spread the word. dominate the market in 2017? The rise of mobile, advent of the Cloud, IoT and Data security is fast becoming a promising “Long gone are the social networking is now a standard career option. How is CompTIA involved in days when a firewall part of business today. Clearly, due to tapping the opportunity? There is no doubt these technological disruptions the that information and cyber security is truly demarcated your threat surface has increased dramatically. and will be the most sought after career perimeter. The cloud has The network perimeter is continually options within the industry now and in dissolving. Long gone are the days near future. It is mandatory that every changed all of that. It is when a firewall truly demarcated your IT professional have security knowledge perimeter. The cloud has changed all of since all IT domains including new very difficult to script that. It is very difficult to script an intrusion technologies such as IoT, cloud, mobility an intrusion detection detection device or configure antivirus and social media have element of security or a firewall to thwart attacks. Also, the embedded in them. Over the past few device or configure “end point” has radically changed in the years, CompTIA has worked towards last 10 years. It is no longer really a PC. creating a solid certification pathway for antivirus or a firewall The “end point” is now the sensors on the security professionals. Today, we have to thwart attacks. Also, many personal items, thanks to IoT and four programs in this domain: the many devices we now own and carry the “end point” has around. As a result, attacks are increasing, n CompTIA CyberSecure: This is a basic radically changed in because there is now a massively large awareness program which is aimed attack surface which becomes a sitting towards training users on security the last 10 years. It is duck for the hacker. best practices. It is an effective tool Going forward, the challenge will be for enterprises and governments to no longer really a PC. to prevent the menace of APTs (Advance train employees and common users The “end point” is now Persistent Threats) which are more on some useful tips to remain cyber resilient, often highly coordinated or having safe. the sensors on many state sponsors and a constant lurking of n CompTIA Security+: The CompTIA personal items, thanks bad actors on systems and networks. This Security+ training and certification makes APT virtually impossible to detect is the industry leading program for to IoT and the many in time. IT workforce who wants to develop a Therefore, organizations need to move career in information security. devices we now own away from traditional firewall driven n CompTIA Cyber Security Analyst and carry around” methodologies to incorporate data driven (CSA+): CompTIA has just recently and an “asynchronous” cyber posture. launched this certification in Behavioral analytics to detect network response to the industry’s demand towards creating skills for the highest anomalies should be an integral part of of creating benchmarked skills level of workforce who are responsible skill requirements. The industry needs for security professional who are for enterprise security management trained professionals who are capable responsible for defending networks and implementation of Information of threat management, vulnerability and systems from attack. The Security Management Systems. management, cyber incident response program teaches professionals on As you can see from the above, CompTIA and security architecture tool sets. both attack and defence with more is committed towards creating a pool of Hacking has become extremely focus on the latter. It also teaches industry standard cyber security workforce pervasive and easy to execute. Thus, how to use behavioral and right from the user level to an advance the need of the hour is to create a pool vulnerability analytics to predict threat professional level. of workforce who are skilled in defensive situations. methods rather than mere penetration n CompTIA CASP (Advanced Security Being an expert in this field, can you tell testing. n Practitioner): This program is aimed us what information security trends will [email protected]

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“Ziox Mobiles has received a tremendous response from across India”

Although a relatively new entrant in the happening Indian mobile market space, Ziox Mobiles, A part of New Delhi headquartered Sun Airvoice Pvt Ltd, has been able to make quite an impression both in terms of sales and product quality. In Conversation In Perhaps much of the success has to do with the company’s philosophy of making technologically superior products at affordable prices without any compromise on quality. My Mobile interacted with Chiranjib Sarkar, National Sales Head, Ziox Mobiles to find out company’s future growth strategy and other plans.

Indian mobile phone market is a happening How has been the journey so far in terms end of 2017-18. but already a cluttered place and relatively of sales, brand recognition, customers’ We have received an impressive speaking you are a late entrant! What gave response etc? Ziox Mobiles has received response from Indian consumers as well you the confidence that you could make a tremendous response from across as our channel partners for our phones. a success of it? Indian Mobile phone India. In the last fiscal year, we have This was marked by a dramatic increase industry is such a segment where every sold 3 million+ handsets and we are in its demand. One of the reasons for player either established or newcomer is aiming around 10 million phones by the this tremendous change is because the seeking the opportunity. This is the reason approach that we have adopted has you can see other than existing players innovative solutions that adhere to our many new and well-known names are “Ziox Mobiles ever-evolving audience. joining this segment. has received a tremendous There are two parameters Feature phone or smartphone – what on which a Ziox device will be response from across India. In would be your prime focus? Any plan picked by consumers, one- strict the last fiscal year, we have sold 3 to launch 4G feature phones (if not quality assurance, and two- done already)? We have received an uncomplicated. In a market million+ handsets and we are overwhelming response to both our flooded with devices which are aiming around 10 million feature phones and smartphones. neither quality assured nor easy to Our feature phones which are not only use, we are sure that consumers will phones by the end of pocket friendly but also feature rich, have make the right choice in going for a Ziox 2017-18” been a huge hit especially in the Tier device. 2 and Tier 3 Cities. When it comes to

www.mymobileindia.com may 2017 | 91 face to face In Conversation In

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the smartphone our products, resonate also launched its 111 Days Replacement the brand philosophy of empowering Policy for our feature phones. This policy “A celebrity consumers with Technology at best prices. is applicable from the day of activation Currently, we have an upper hand when or Purchase (whichever one is first). endorsement is also on it comes to our feature phones. Our ratio This unique policy allows us to build cards and by the end of 2nd of Sales is 90:10 and we aim to increase stronger connect with our customers the smartphone share to drive value and and will assure them that we stand Quarter, we will launch a feature phones would continue to drive for best quality products & service 360-degree campaign to volumes. Things are changing quite fast in the cluttered Mobile market. in technology; these basic feature phones Started in selective states, we plan engage with our target are getting smarter as well, it would not on extending it to a pan India level. be wrong to predict Ziox will come up with In addition to this, we have an group” 4G Feature phones in near future. Assured 10 Day Service policy wherein we will close on any issue faced by our How do you plan to create a distinct brand consumers at a maximum of 10 days. Distributors and the tally goes on. We are identity? Where will the focus be – on However, in rare cases, when we are one of the fastest growing mobile phones product, price or service? Ziox Mobiles are unable to address the issue, we will brand in the country with a reach to

very distinctive as compared to the other replace the device on the 11th day of Conversation In 35000+ retail stores and counting. complaint login. We also realized online platform too is very important and recently we have What is going to be your marketing and “We are one of the launched “QUIQ” series exclusively for promotional strategy, now that established online channel and the first phone of brands are spending huge and going in for fastest growing this series “QUIQ flash 4G” is exclusively high profile associations with Bollywood mobile phones brand available on Shopclues.com. and cricket stars? We have adopted two types of marketing strategies to highlight in the country with You are also into accessories with our mobile phones - Trade marketing – powerbanks. Any plan for broadening a reach to 35000+ Strengthening relations with channel your product portfolio? Ziox very recently partners with interactions on regular retail stores and has entered the Mobile Accessories interval, incentivization in the form of Category; we have launched two Power schemes etc. counting” Banks with ‘Selfie function’ and ‘Super- Consumer Marketing - we have laid fast charging’. Mobile phones & Mobile out a strategic plan for BTL activities accessories are just the beginning, we are across India. We will organize more brands in the market and offer the perfect here to stay longer and closely monitoring offline marketing strategies to intensify blend of features in budgeted prices. the industry scenario, we are keen to add product adoption. We are also strongly Our brand is also preferable as we consumer durables (Purifiers, LED TVs, focusing on PR & Social media platforms make sure there is no compromise etc.) to our product lines in near future. in product quality. To ensure our for promotions. A celebrity endorsement is also on cards and by the end of 2nd quality, our products go through Please tell us about the Ziox’s manufacturing Quarter; we will launch a 360-degree rigorous quality checks before aspects. Ziox Mobiles are manufactured campaign to engage with our target they hit the market shelves in India and sells only ‘Made in India’ group. which assure maximum products. The company is assembled reliability to the consumers in the capital city Delhi and holds the What’s your preferred sales platform – against the market flooded capacity to roll out around 8 lakhs units online or offline or a combination of both? with devices which are per Month. We are also planning to add We worked hard to expand our offline neither quality assured nor two more manufacturing units in near distribution to cover width and breadth easy to use. future. n [email protected] The brand recently has of mammoth nation by appointing 700+

www.mymobileindia.com may 2017 | 93 by Invitation On a High Trajectory Indian mobile accessories market is all set to enter the intense growth phase By Ameen Khwaja Guest Column Guest

n the present time, mobile phone People prefer mobile phone accessories because there is only growth possibility for has certainly become a major because it allows you to make mobile the accessories in future due to constantly part of our lives and it will not be devices much more convenient to use. increasing demand by consumers. an exaggeration if we say that we With the increased demand of mobile The market size of mobile phone Icannot imagine our personal or business phone accessories¸ there has been so accessories in India is estimated to reach a life without the mobile phone and the same many changes and reflexes in the market of value of approximately USD 3,545 million goes with the mobile phone accessories. mobile phone accessories. According to a by the end of the year 2026! Additionally, survey, there are no possibilities of decline the possibilities of development and improvement are still endless that makes the scope area too large to evaluate.

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in the mobile accessories market because of expanding interest of smart phones and mobile accessories. Presently, companies take the “The quick assistance of various tools and services for clients such as Half-Cooked Research expansion of smartphones Reports (HCRR), Cooked Research and other mobile phones with Report (CRR), Continuous-Feed a network of strong and solid Research (CFR), Raw Research According to a report of mobile phone Reports (3R) and Market Research accessories market, the ever increasing distribution has prodded the and Consulting Services etc. With use of smartphone users in India will mobile accessories market the help of advanced technology, clearly give a boost to the consumption companies can step ahead in the of mobile phone accessories in the market universally” market and utilize best strategy for best which will increase the product demand to scope analysis and strategy development the higher level. for Indian market. Column Guest Products such as Market Scenario: The quick expansion of Objectives of Mobile Future Potential: smartphones and other mobile phones with Accessories Market: protective smart phone or mobile phone cases and audio gear such as earphones a network of strong and solid distribution n To give the most accurate and detailed has prodded the mobile accessories market analysis of the market structure with and headphones will continue to be the universally. The expanding disposal income a forecast of the different fragments top-selling product in the range of mobile and rising urbanization in all regions, for and sub-sections of the global mobile phone accessories in India. As we talk example, Latin America or Asia-Pacific accessories market. about mobile accessories then we cannot ignore the presence of portable technology has fueled the market of mobile devices n To give bits of knowledge about variables and accessories. The demand for mobile influencing the market development. in the market that drives customer crazy about accessories. Portable accessories accessories is expanding because of the n To examine the mobile accessories high utilization of smart phone in rising showcase on the basis of different like speakers as well as batteries are also economies, for example, China, India and elements such as Porter’s five force expected to gain higher level traction in Brazil etc. analysis and supply chain analysis etc. India’s mobile phone accessories market. In my opinion, there are unlimited Mobile phone or smart phone n To give authentic and forecast revenue of accessories incorporate defensive cases, the market fragments and sub-sections opportunities that can be witnessed in earphones or headphones, batteries, power concerning four major geographies and the future as a part of mobile phone bank chargers, memory cards and compact their nations - North America, Asia, accessories technology development. As speakers. The request of defensive Europe and Rest of the World (ROW). the demand of mobile phone accessories accessories, for example, tempered Territorial Analysis: Asia-Pacific is grows with time, market will become glasses or screen guard for smart phone commanding the market of mobile more competitive and LatestOne.com will is expanding to shield cell phones from accessories because of the high number adopt better and improved product selling physical harm. The developing interest of smart phones and other handheld and customer satisfaction strategy to for wireless smart phone accessories, for gadgets in locales, for example, China sustain. Undoubtedly, it is quite possible example, Bluetooth headsets and remote and India. Increasing smart phone users that the future of mobile phone accessories charger is one of the crucial trends in and web based exercises, for example, market will show huge scope to register mobile accessories market that drives the internet shopping in this area is likewise healthy growth and there will be many market of mobile accessories in the present contributing in the development of mobile more surprises for us awaiting that will time. The expanding implementation of accessories market. North America is make our lives simpler and much more n E-banking and E-commerce has triggered the second biggest mobile accessories convenient. The author is CEO & Founder, LatestOne.com the interest for smart phones worldwide market because of the high selection which is India’s leading e-tailer specializing in tech that is further doing the contribution to of smart phone clients and web based and mobile accessories and stocks over 10,000 different products in its inventory. LatestOne.com the development of mobile accessories administrations in this area. Europe is is owned by a subsidiary of Palred Technologies showcase. considered to enlist a healthy development Ltd (PTL), a listed BSE & NSE company.

www.mymobileindia.com may 2017 | 95 face to face “Our Quality is our Forte”

Asahi Glass Co or AGC, as it is commonly called, is world’s largest glass manufacturing company and happens to be one of the main Mitsubishi companies. In India too, AGC is the leader in overall glass market and has become a very well recognized brand. In fact, AGC has carved a special niche when it comes to specialty glass solutions and created a distinct brand identity. Nonetheless, AGC was a late entrant into the mobile glass segment but all that changed with the launch of Dragontrail in 2011 as it went on In Conversation In to capture a big market share soon while becoming a serious competitor to Gorilla Glass from Corning’s and Xensation from Schott AG. Shelley Vishwajeet interacted with Sachin Arora, Country Manager (Electronics Business), AGC India to talk about company’s future growth plans and innovations. Excerpts from the interview…

Though a late entrant in the mobile glass glass outside India and now almost all exciting and there have been challenges segment, Asahi has been able to make Indian brands have adopted DT Glass in too but we are positive that the journey quite an impression with Dragontrail. order to join the future path for cover glass ahead will be more fruitful for AGC India. What would you attribute this success to along with their global & Chinese brands. In this happening market, AGC would and how do you see the journey ahead So despite being a late entrant AGC caught like to expand the business to capture for Dragontrail? AGC has many experiences up with competitors and established the customer’s needs flexibility. in various glass businesses that are leadership status in mobile glass segment for Architecture, Auto mobile, FPD and so too with using the various experience. Please let us know about some major brands on. AGC is holding majority share of mobile The journey so far has been quite and mobile models where Dragontrail is being

Dragontrail: A Runaway Success Ever since its launch in 2011, Dragontrail series, a specialty glass used as protective cover glass in smartphones and tablets and other electronic devices, has been a runaway success being an integral face of over 350 smartphones, 30 tablets, 20 PC/Laptops and over 20 other products. It goes without saying that a large and growing number of major brands worldwide have chosen Dragontrail series to protect their devices. The product was named “Dragontrail” in line with the company’s expectations that it will develop together with cutting-edge electronic devices and tools.

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used or likely to be used. DT has been used lot of R&D and it requires lot of resources compared to previous years and will keep for almost all Global, Chinese & Indian due to which it is currently not viable to growing further in coming future. And being brands. But we cannot disclose their do manufacturing of DT Glass at present a Japanese company, which is synonymous details due to non-disclosure agreement. in India. with the best quality globally we are confident that very soon our customers What would be Dragontrail’s market share In terms of brand value and mindshare, how will realize the importance of AGC who is in India in premium mobile glass segment or would you compare yourself with your prime contributing not only to their business but overall mobile glass segment? Please also competitor – Gorilla Glass from Corning? also to enriching their lives and our society share the revenue figure for this product As company policy we cannot comment as a whole. At this moment we are satisfied segment. As company policy revenue on specific competitor & other players with the stature of being the “Brand behind comes under non-disclosure, hence we operating in same segment. But we strongly the Brands” and we are happy to run the cannot comment on revenue figures but feel that the brand value of AGC’s products show from the down curtains. n yes we can tell that AGC is world top level has increased gradually in this market as [email protected] maker in Mobile Glass segment.

Apart from mobile device, which are the other electronic / digital devices such as smartwatches where we can see Dragontrail? Glass is used in many more products/devices

beyond our imaginations & expectations. Conversation In But when it comes to electronics/digital devices apart from mobile, DT has already adopted in some renowned/global PC and TV Brands & in near future we can expect it will be adopted in other electronic devices which will change the future of our exiting devices.

Could you please share some future innovations in the mobile / gadgets glass segment that we can see from Asahi in the coming months? AGC is world leader in glass manufacturing base on its R&D capabilities and technical knowledge that it shares with the complete eco-system. When it comes to future innovations in mobile we can expect wireless battery charger, 5G communication, bendable display, 3D cover glass and more. Having said that AGC has developed new stronger glass, easy processing glass & very soon we expect some global brands using our new products in their many models.

Are you manufacturing or have any plan to manufacture Dragontrail in India? Glass manufacturing is an art & DT Glass is very different than normal glass. Behind this our team has done

www.mymobileindia.com march 2017 | 87 face to face “Virtual assistants are poised to become the new digital assistant” A couple of weeks back, Panasonic launched its own inbuilt artificial intelligence based virtual In Conversation In assistant – Arbo - on its new handsets, Panasonic Eluga Ray Max and Eluga Ray X. Arbo means a framework that supports climbing plants. Nijhum Rudra spoke to Pankaj Rana, Business Head, Mobility Division, Panasonic India, to understand the future of Virtual Assistants in India and how technology like Arbo is going to play a pivotal role among the Indian consumers.

What are the various technologies used in designing Arbo? Also, please elucidate the functionality of Arbo on handsets. Artificial assistant “Arbo,” a software for Panasonic phones brings to life simple smartphone operations utilizing artificial intelligence (AI) thereby, introducing a new user interface. This software will be available on the Eluga Ray series smartphones. The newly developed software - Arbo is quick (up to 3 actions) and easy (single-hand) to operate. As a virtual assistant Arbo learns user behavior

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“We are a late entrant in the smartphone segment but have the necessary fuel of differentiation. In fact, we have already started the pioneering work in the AI space and strongly believe that Arbo can offer a practical solution in the connected world”

based on time and location and basis have the requisite experience, technology ourselves with the needs of the consumer. that it automatically displays and make and expertise to leverage artificial This willingness further led to our suggestions on screen such as frequently intelligence. In fact, we have already development of ‘Arbo’, a software that contacted phone numbers and SNS started the pioneering work in the AI brings to life simple smartphone operation users, applications, Wi-Fi, volume, etc. space and strongly believe that Arbo can utilizing AI and a new user interface settings and connection with IoT devices offer a practical solution in the connected (Bluetooth device etc). In addition, Arbo world. Can Arbo be used in various applications of features a user interface that displays IoT along with other smart devices, especially icons in a circular, radial fashion, enabling Technology is evolving at a fast pace in the ones manufactured by Panasonic? What

single-handed, intuitive operation (patent India, but do you think we are ready to is Panasonic’s future roadmap for Arbo (or, Conversation In pending design). deploy Virtual Assistants in our daily lives, VA in general) in India? Keeping up with especially in semi-urban and rural areas of the dynamic environment and changing Can you please describe how Virtual India? What are the various criteria needed needs of the people, manufacturers have Assistants are capable of playing a pivotal for this development? The consumer is started looking into how to improve existing role among Indian consumers? Do you well aware of the new developments in products and introduce a new smart range think that in the coming few years, it would the industry and they are exploring the which will improve our quality of life, our be a decisive factor while purchasing new technology to make their lives easier. energy usage and our time management. smartphones? The Virtual assistant is a With the increased penetration of With introduction of IoT, consumer expects self-learning technology that understands technology in our lives, IoT will transform their devices to be packed with smart the user behavior and then maps our our everyday objects into an ecosystem of features and innovations which are more daily activities for us accordingly. For information that will help us communicate, energy efficient, time efficient and make instance, if a user makes personal call to sense or interact with the environment household chores less dread inducing. a particular time, on a regular basis, Arbo and enrich our lives. Moreover, customers The introduction of Arbo can be one of will track the pattern and prompt you to are upgrading their lifestyle and with the connecting features for IoT, which will make that call. Moreover, it keeps a track the rise in disposable income and make our day to day lives easier. The new of all the applications functioning on the improvement in standard of living the AI assistant software will be available in smartphone, gathers detailed information next wave of growth will be from semi- the Eluga Ray series smartphones and will on their habits and informs them about urban and rural areas. With the advent also become available on the Eluga Pulse X it accordingly. In the near future artificial of smartphone, rural India comprising designed for the Middle East and African assistant will be one of the deciding factors of about 850 million consumers is markets. Panasonic India will continue to for the buyers to select their smartphone rapidly accepting technology offering a update this software, to expand the scope and virtual assistants are poised to become tremendous opportunity here. of automatic displays and suggestions, to the new digital assistant. further evolve the user interface, and to Arbo is made up of various top-notch enhance usability. Moreover, by combining How do you see the future of Arbo amidst technologies. Do you think Arbo/VA can play India’s prowess in software development Amazon’s Alexa, Apple’s Siri, ’s a crucial role in helping the intelligence and Panasonic’s strengths in product Cortana, and Samsung’s Bixby? We are a late departments across the globe cull terrorism design, we will continue to introduce entrant in the smartphone segment but and other criminal activities? Our recent products and services that offer new value have the necessary fuel of differentiation. foray into artificial intelligence is a to customers. n With a legacy of a 99 year old brand, we testament of our willingness to adapt [email protected]

www.mymobileindia.com may 2017 | 99 face to face “Quality and innovation are the major driving forces that keep me excited every day”

Entrepreneurs are rising in every part of India and even in the remote corners where earlier people were reluctant to take the plunge into manufacturing. This is certainly a good news for “Make in India” and particularly for mobile components

In Conversation In and accessories manufacturing eco-system in the country. Integratedmobi Tech Pvt Ltd, in Chittorgarh is one such state- of-the-art venture which is into manufacturing of absolutely international class mobile batteries. My Mobile got in touch with Anuraag Nalwaya, the dynamic Founder and Managing Director of Integratedmobi Tech to find out his motivations, unit’s technological capabilities and future plans. excerpts:

What motivated you to start Integratedmobi authority too, BIS. manufacturing. The raw material that Tech and what gave you the confidence The location of our plant is in fact is being imported now is sourced from that it would be a successful venture advantageous to us as Chittorgarh vendors who already have a great track especially because your plant is located in is very well connected through both record and have the same vision as us in a slightly off beat place? We, as a group, Golden Quadrilateral and East West terms of quality. International production have been into mobile distribution and Corridor which makes delivery time standards are being followed right from retail for over a decade now. So when shorter to anywhere in India. Since it sourcing of material to production to the our Prime Minister declared the Make is a hub for marble and cement as well, final dispatch of goods.A ll our batteries in India programme, we were really lot of connectivity and infrastructure in are BIS certified. excited and wanted to be a part of it terms of logistics as well as labour is immediately. Our company’s mission is already present. What is the current production capacity to contribute to this phenomenal Indian of your unit and what are the plans for growth story by being a direct employer Currently, you are producing mobile expansion? We have already built a state to at least 100K people by 2027. handset batteries. When it comes to of the art factory that can produce over The experience of also running a product performance, can we say that 2 million batteries per month. Once we packaged drinking water (bottled water) it can be compared to the best products achieve that capacity utilisation, we manufacturing unit for past eight years available in the market, whether imported plan to backward integrate the process successfully not only brings confidence or domestically manufactured? Quality and start component manufacturing but also lot of synergy as both industries and Innovation are the major driving which is sort of in line with the Phase have similar machines in terms of forces that keep me excited every day. Programme laid down by the MIETY. In plastic injections, mouldings etc. Both We are probably India’s only factory fact, that is why our company is named are governed by the same regulatory that has fully automated line for battery as Integrated.

100 | may 2017 MYMOBILE face to face In Conversation In

www.mymobileindia.com face to face

technical and commercial teams for our factory visit. Similar talks are on with two major Chinese cell suppliers who also want a serious hold in this market.

How do you plan to promote your products? At this point of time, we want to consolidate our position in B2B space only and hence are looking for options to target very few selected customers only. Going forward, I feel that E commerce will play a vital role

“We are probably India’s only factory that has fully automated line for battery manufacturing. International production standards are being followed right from sourcing of material to production to the final dispatch of goods”

in every company’s marketing strategies and hence we will start to invest some percentage of our time and energy in those domains also.

Please also tell us something about in-house R&D and how you plan to upscale your technology. Our testing facility is very swell equipped with all modern testing equipment to ensure the quality of our products and supported by a dedicated team of highly Have you become OEM supplier to any mobile are going on and we hope to close the deal qualified engineers. Currently, we are manufacturing company? Or are your batteries with them also soon. into research mode for Lithium Polymer being used by any mobile manufacturer? Batteries which have started to grow their We have been sampling our products to Are you looking at product expansion share in the market due to wide demand various mobile manufacturing companies within the mobile eco-system? Well, as we for slimmer 4G smart phones. We plan to for technological approvals. We are very discussed earlier, we are definitely looking start manufacturing them soon here. We pleased to share that we already have got to integrate our operations within the mobile are also keeping a close watch on recent the approvals from Karbonn and Videocon. eco system. One of the Taiwanese major developments in batteries where lot of We hope to start supply of the materials to component suppliers has approached alternate material is being tried instead of them very shortly. Talks with some other us regarding their India expansion plans. the conventional Lithium metal. n manufacturers both Indian and Chinese Schedules have already been fixed for their [email protected]

102 | may 2017 MYMOBILE ONLINE MEDIA PARTNER Special feature App Your Way

Software to Yoga Yoga originated in India and due to its manifold physical, psychological and spiritual benefits this form of ancient exercise gained tremendous worldwide recognition. But finding a good Yoga guru who can train you as per your convenience remains a challenge. Don’t worry? With the advent of scientific technology, this ancient art of physical, mental and spiritual discipline can be practiced as effectively with the help of niche apps and online tutorial videos. So here is a list of some of the most popular yoga apps that can help you gain a better health and guide you to a positive and healthy lifestyle. Best part is that these apps also help you to track your workouts and even count calories you burn. By Ramesh Kumar Raja

104 | may 2017 MYMOBILE Specialspecialfeature Report In Focus In Software

www.mymobileindia.com may 2017 | 105 Special feature

Yoga Studio

magine having the ability to practice Software Iyoga wherever you are at and whenever you have a free minute, at your level of ability, and with the flow you want — now you can. With Yoga Studio, you decide when you want to practice, for how long, and what you want to get out of it. Practicing yoga has never been easier. At only $4 for your iOS or Android, you can enjoy 65 ready-made yoga classes, all at varying lengths and difficulty levels. It’s a simple and easy-to-use app, and the workouts are incredibly effective! n

Office Yoga

or those stuck with a sedentary work profile, the free for Android Office Yoga app by Guru Inc. offers simple, 10- Fminute yoga workout lessons which can be done midday or in between breaks. There is a cute little monkey who demonstrates the easy-to-do stretches and poses which will help you keep fit even at work without disturbing your colleagues. You will need to first install the freeY oga Guru app to access this plugin. n

106 | may 2017 MYMOBILE Specialfeature Software

Pocket Yoga

ith Pocket Yoga you can keep up with your practice at your own pace in the comforts of your own home. Simply roll out your mat, Wplace your device in front, and Pocket Yoga will guide you through your entire session. Available for both Android and iOS at $3, this yoga app will definitely have you breaking a sweat! With a selection of fast-paced sequences that vary by level and length of time, this app make you feel both more mindful and like you just left a cardio class. n

NexGTv’s Yoga App

f you have ever thought of learning yoga from the experts Iand doing it like a pro, then look no further! nexGTv, India’s largest subscription-led app, has announced the launch of the nexGTv Yoga app. The app will allow nexGTv users around the world to learn yoga techniques and practices on-the-go through videos by expert practitioners such as Baba Ramdev and Mukul Dev, as well as celeb coaches such as Shilpa Shetty and Bipasha Basu. n

www.mymobileindia.com may 2017 | 107 Special feature Software

Daily Yoga

aily Yoga offers a big library of more than 50 yoga classes and 400-plus workouts. The app includes HD videos Dhaving soulful background music for an even better user experience. Daily Yoga comes with seven yoga plans geared towards beginners, and various other exercises duration and intensity based exercises too. The app also provides an advanced module. n

Pranayama

oga focuses quite a lot on breathing patterns. And the Universal Breathing app is intended Yto help users master the same. It offers various exercises designed around the ‘Pranayama’ method of breath control. The app includes structured courses with short exercises that come with a timer and an animated guide. Users can also track their progress and learn more about Pranayama. n

108 | may 2017 MYMOBILE Specialfeature Software

5-minute Yoga

he Yoga tools from Sadhguru app for Android and iOS will make sure you no longer give the excuse of not having enough time to dedicate Tpracticing Yoga. Designed by Sadhguru, this app is based on the science of Upa-Yoga which is focused on physical and psychological benefits derived from the discipline. All you got to do is take out only five minutes every day to practice from a set of seven 5-minute Upa-Yoga practices. The app also offers guidelines and explanatory videos to help you do the asanas right. n

FitStar Yoga

hether you’re new to yoga or have been practicing for years, Fitstar WYoga has the perfect session for you. With poses and sequences that evolve as you progress, you’ll always be challenged and get a great stretch. Available free for iOS, this was created by the pros at Fitbit who teamed up with yoga expert, Tara Stiles. You can unlock all the classes available for a monthly or yearly cost, or use the available classes for free. n

[email protected]

may 2017 | 109 Subscription Final New gift March New offer-1.qxd 11/21/2016 5:51 PM Page 2

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While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on April 22, 2017)

Disclaimer: The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499

Rs. 2,500 – Rs. 5,999

Rs. 6,000 – Rs. 9,999

Rs.10,000 – Rs. 14,999

Rs.15,000 – Rs. 19,999

Rs. 20,000 – Rs. 29,999

RS. 30,000 and above.

Tablets

Spreadtrum—ST Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH MYGUIDE

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS

PARAMETERS HITECH I-SMART ITEL

Model Pride 350 IS-102 IS-100L Selfie IS-209 IS-207 Klick IS-210 Smart Selfie it2180

Display (inches/res) 2.8/- 1.8/128 x 160 1.8/128 x 160 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 1.77/ 240 x 320

Dimension (mm) 131 x 58 x 10.2 112 x 48.5 x 13 112 x 46.5 x 13.5 118 x 51.7 x 9.9 122.5 x 52 x 15.6 127.5 x 53 x 14.2 114.5 x 49.3 x 14.2

Weight (grams) 82 70 70 70 100 110 -

Processor/RAM ST 6531DA/NA NA/No NA/No NA/No NA/No NA/No 260MHz/32Mb

Operating system Nucleus NA NA NA NA NA -

Storage/Expandable 32+32MB/- NA/8GB NA/8GB NA/16GB NA/16GB NA/16GB 32Mb/32GB Digital Camera/ Rear/Front Camera 1.3 MP/NA Digital camera/No Digital Camera/ Digital camera/No 1.3 MP/No 0.08MP/0.08MP Digital Camera Digital Camera Battery (mAh) 1800 mAh 850 1,000 1,000 1,800 3,000 1,000

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch - Oct, 2016 July, 2016 Sept, 2016 Sept, 2016 Aug, 2016 April, 2016

Price Rs. 1,549 730 780 1,299 1,110 1,380 949

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS

PARAMETERS ITEL LEPHONE ZIOX

Model Smart Power it5600 Smart Selfie it5231 K1 K1P L1 K3 Z 214i

Display (inches/res) 1.77/ 240 x 320 2.4/ 240 x 320 1.8 2 2 2 2.4/ 240 x 320

Dimension (mm) 116.6 x 50 x 15.8 124.5 x 54 x 11.4 112*46.5*13.9 123*51.5*13.5 123*51.8*14.9 121x51x12.1 124.2*53*11.3

Weight (grams) - - 64 76 102 80 89

Processor/RAM 260MHz/32Mb 360MHz/64Mb 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB 312Mhz/32MB

Operating system - - NA NA NA NA MOCOR

Storage/Expandable 32MB/32GB 64MB/32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB NA/16GB Digital Camera/ Rear/Front Camera 0.08MP 0.08MP/0.3MP Digital Camera Digital Camera Digital Camera Digital Camera Digital camera/No Battery (mAh) 2500 1900 1000 1,450 2,500 1,450 1,400

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes YES YES YES YES Yes

Music Player/FM Yes/Yes Yes/Yes YES YES YES YES Yes/Yes-WFM

Launch April, 2016 May, 2016 August '2016 August '2016 OCTOBER' 2016 August '2016 June, 2016

Price Rs. 899 1,335 674 899 999 1,499 1,343

112 I MAY 2017 MYMOBILE MYGUIDE

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS

PARAMETERS ZIOX

Model Z 13 Z X304 Z 33 Z 314 Z 23 Z 304 mini Z 38

Display (inches/res) 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 1.8/128 x 160 1.8/128 x 160 2.4/ 240 x 320

Dimension (mm) 124*52*12 125 x 53 x 14.4 125 x 52.5 x 13.6 121 x 52 x 13.45 113 x 49.6 x 14.95 111.2 x 46.5 x 14.2 125 x 53 x 13.6

Weight (grams) 79 98 98 89 86 73 89

Processor/RAM 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB

Operating system MOCOR MOCOR MOCOR MOCOR MOCOR MOCOR MOCOR

Storage/Expandable NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB

Rear/Front Camera Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No

Battery (mAh) 1,000 1,750 1,800 1,700 1,800 1,000 1,750

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes-WFM Yes/Yes Yes/Yes-WFM Yes/Yes Yes/Yes-WFM Yes/Yes-WFM Yes/Yes-WFM

Launch May, 2016 April, 2016 May, 2016 July, 2016 Aug, 2016 Aug, 2016 Aug, 2016

Price Rs. 1,593 1,690 1,733 1,443 1,093 1,233 1,553

UP TO RS. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS ZIOX HONOR HITECH IN-FOCUS INTEX

Model Z 39 Honor Bee Amaze S9 Air A8 Bingo 10 (M415) Bingo 21 (M 430) Aqua Fish

Display (inches/res) 2.4/ 240 x 320 4.5/ 854 x 480 4.5 /- 5.0/ 540 x 960 4.5/ 480 x 854 4.5/ 854 x 480 5/720x1280

Dimension (mm) 125 x 53 x 13.6 134.3 x 66.7 X 10 140 x 66.88 x 9.65 140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43 136.8 x 67 x 10.95 142.4x72x9.6

Weight (grams) 99 170 150 152 140 152 150

Processor/RAM 312Mhz/32MB ST SC 7732/1GB ST 7731/512MB ST 7731/1GB MT 6580A/1GB ST Shark/2GB Quad core/2GB

Operating system MOCOR Android OS, v4.4 5.1 Lollipop 5.2 Lollipop Android OS, 6.0 Android 5.1 Sailfish 2.0

Storage/Expandable NA/16GB 8GB/32GB 4GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 16GB/32GB

Rear/Front Camera Digital camera/No 8MP/2MP 5MP/2MP 8MP/2MP 5MP/5MP 8MP/5MP 8MP/2MP

Battery (mAh) 1,750 1,730 1,400 2,000 2,000 2,300 2500

2G/3G/4G Yes/No/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes-WFM Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes

Launch July, 2016 May, 2015 - - April, 2016 March, 2016 February,2016

Price Rs. 1,503 4,999 2,999 4,999 4,399 5,499 5,499 www.mymobileindia.com MAY 2017 I 113 MYGUIDE

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS INTEX ITEL

Model Cloud Glory 4G Cloud String HD Aqua Classic 2 E4 Power Pro it1410 Wish it1507 Wish it1407

Display (inches/res) 4.5/ 480 x 854 5/ 720 x 1280 5/480/854 4/480/800 4/ 800 x 480 5/854 x 480 4/WVGA/TN

Dimension (mm) 134.2 x 68 x 9 144.5 x 72.5 x 8.7 145.2x72.6x10.9 124.1x64.2x9.8 124x64.7x12.2 144.4 x 73 x 8.5 125x64.3x10.9mm

Weight (grams) 120 150 136 - - - Quad core, 1.2 Quad core, 1.2 Processor/RAM MT 6735M/ 1GB SC 9832A/ 1GB qcta-core/1GB quad-core/1GB Dual core, 1.3 GHz/512MB GHz/512MB GHz/512MB Operating system Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android4.4 Android 5.1 Android 5.1

Storage/Expandable 8GB/ 32GB 8GB/ 32GB 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB

Rear/Front Camera 5MP/2MP 8MP/2MP 5MP/2MP 2MP/2MP 2.0MP/0.3MP 5.0MP/2.0MP 2.0MP/0.3MP

Battery (mAh) 1,800 2,200 2200 1800 2,800 2,400 1500mAh, Li-ion

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/yes Yes/Yes/No Yes/Yes/No Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 May, 2016 May, 2016 April, 2016 April.2016

Price Rs. 3,999 5,599 4,600 3,333 3,339 5,063 2,989

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS LEPHONE LYF MICROMAX

Model W2 W7 W7+ Flame 1 Wind 7i Canvas Juice 3 Q393 Canvas Spark 3

Display (inches/res) 4.5/ 854x480 5.0/ 854x480 5.0 /854x480 "4.5/854 x 480" 5/1280x720 5.0/720 x 1280 5.5/720x1280

Dimension (mm) 134.5x68x10.2 143.5x72.6x9.6 143.5x72x8. 132.6 x 66.2 x 9.3 143.5x72x8.7 NA -

Weight (grams) 126 162 148 138 156 NA - 1.5GHz, Quadcore/ Processor/RAM 1.5GHz,/ 1 GB 1.5GHz, / GB QS 210/1GB QS 210/1GB MT6580/2GB quad-core/1GB 1 GB Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1 Android 5.1

Storage/Expandable 8 GB/ 32 GB 8 GB/ 32 GB 8 GB/ 32 GB 8GB/128GB 8GB/128GB 8GB/32GB 8GB/32GB

Rear/Front Camera 2 MP 5 MP / 2 MP 5 MP / 2 MP 5MP/5MP 8MP/5MP 8MP/2MP 8MP/5MP

Battery (mAh) 1,300 1,800 1,800 2,000 2,250 4,000 2,500

2G/3G/4G YES YES YES Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No

Dual SIM YES YES YES Yes Yes Yes Yes

Music Player/FM YES YES YES Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch OCTOBER' 2016 OCTOBER' 2016 OCTOBER' 2016 February, 2015 NA March, 2016

Price Rs. 4,699 5,399 5,999 5,499 4,999 4,171 4,848

114 I MAY 2017 MYMOBILE MYGUIDE

Rs. 2,500 – Rs. 5,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS MICROMAX VIDEOCON ASUS CELKON COOLPAD Zenfone 2 Laser Zenfone C Model Canvas Bolt Selfie Delite11 ZE550KL Zenfone Max ZC451CG Q550 Note 3 Lite Display (inches/res) 4.5/854x480 5/1280x720 5.5/720 x 1280 5.5/ 720 x 1280 4.5/480 x 854 5.0/720 x 1280 5.0/720 x 1280

Dimension (mm) - 146.66X74.3X10.52 152.5 x 77.2 x 3.9 156 x 77.5 x 10.55 136.5 x 67 x 10.9 145.6 x 71.8 x 8 140.8 x 70.4 x 8.9

Weight (grams) - 151 170 202 150 149 141

Processor/RAM MTK6735/1GB Quad-core/1GB QS 410/2GB QS 615/ 2GB, 3GB IA Z2520/ 1GB Broadcom/2GB MT6735/3GB

Operating system Android 5.1 Android 6.0 Android 5.0 Android 6.0 Android 4.4 Android Kitkat 4.4.2 Android 5.1

Storage/Expandable 8GB/32GB 8GB/32GB 16GB/128GB 16GB/32GB, 64GB 8GB/64GB 16GB/32GB 16GB/32GB

Rear/Front Camera 5MP/5MP 5MP/2MP 13MP/5MP 13MP/5MP 5MP/0.3MP 8MP/2MP 13MP/5MP

Battery (mAh) 1,750 3,000 3,000 5,000 2,100 2,500 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 NA August, 2015 May, 2016 January, 2015 2,014 January, 2016

Price Rs. 4,849 5,840 9,299 9,325/ 12,999 5,499 7,499 6,999

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS COOLPAD GIONEE

Model Mega 2.5D Note 3 Plus Mega 3 Note 3 Note 3s Note 5 Lite NEW P 7

Display (inches/res) 5.5/720x1280 5.5/1080x1920 5.5/1280x720 5.5/720 x 1280 5.5/1920x1080 5/1280X970 5.0/720x1280

Dimension (mm) 153x77x8 151.9 x 77 x 9.3 154.4x76.8x8.35 152 x 77 x 9 154.5x77x8.6 145.3X72.3X8.7 NA

Weight (grams) 141 168 171 150 167 148 NA

Processor/RAM Quad core/3GB MT6753/3GB octa-core/2GB MT6753/3GB octa-core/3GB MT6735/3GB Quad-core/2GB

Operating system Android 6.0 Android 5.1 Android 6.0 Android 5.1 Android6.0 Android6.0 Android 6.0

Storage/Expandable 16GB/32GB 16GB/64GB 16GB/64GB 16GB/64GB 32GB/32GB 16GB 16GB

Rear/Front Camera 8MP/8MP 13MP/5MP 8MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 8MP/5MP

Battery (mAh) 2,500 3,000 3,050 3,000 2,500 2,500 2,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes No Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch August, 2016 May, 2016 November,2016 October, 2015 November,2016 March, 2017 December,2016

Price Rs. 6,999 8,999 6,999 8,999 9,999 8,199 9,999 www.mymobileindia.com MAY 2017 I 115 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS HONOR HITECH IN-FOCUS INTEX

Model Honor Holly 3 Honor Holly 2 Plus Air A9 M 350 (16GB) M680 M810 Aqua S7

Display (inches/res) 5.5/1920x1080 4.8/720 x 1280 5.0-inch, 720 x 1280 5.0/720 x 1280 5.5/720x1280 5.5/1080x1920 5/720x1280

Dimension (mm) NA 143.1 x 71.8 x 9.7 140.2 x 72.4 x 8.8 151 x 71.5 x 10.6 156 x 76.8 x 7.25 153.70 x 76.20 x 6.99 142.5x72.5x8.7

Weight (grams) NA 160 152 146 158 155 150

Processor/RAM Kirin 620/2GB MT6735P /2GB MT 3735M/2GB MT6732/2GB MT 6753/2GB QS 801/ 2GB Quad core/3GB

Operating system Android 6.0 Android 5.1.1 Android 5.1 Android 4.4.2 Android 5.1 Android 5.0 Android 6.0

Storage/Expandable 16GB/128GB 16GB/128GB 16GB/32GB 16GB/64GB 16GB/32GB 16GB/64GB 16GB/64GB

Rear/Front Camera 13MP/8MP 13MP/5MP 13MP/8MP 8MP/8MP 13MP/13MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,100 4,000 3,500 2,500 2,600 2,600 3,200

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM NA Yes Yes Yes Yes No Yes

Music Player/FM NA Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes

Launch October, 2016 February, 2016 - June, 2015 December, 2015 July, 2015 September, 2016

Price Rs. 9,999 8,499 6,999 6,999 8,999 9,999 9,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS INTEX I-SMART ITEL

Model Aqua Secure Aqua View IS-57i IS-56i HD Mercury V6 Wish it1512 Power Pro it1553 Selfie Pro it1511

Display (inches/res) 4.5/ 480 x 854 5/ 720 x 1280 5.0-inch/480 x 854 5.0-inch/720 x 1280 5/FWVGA/TN 5.5) 5.0/1280 x 720

Dimension (mm) 133.5 x 66.5 x 9.4 124 x 64 x 10.3 146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 143x72x8.65 138.5x69.5x9.8 138.5x69.5x9.8

Weight (grams) 130 146 155 170 - - -

Processor/RAM MTK6735M/ 1GB MTK6735P/ 1GB Quad Core/1 GB Quad Core/1 GB Quad core/1GB Quad core/1GB Quad core/1GB

Operating system Android 5.1 Android 5.1 Android 4.4.2 Android 4.4.2 Android 6.0 Android 5.1 Android 6.0

Storage/Expandable 8GB/ 32GB 16GB/ 32GB 8GB/64GB 8GB/64GB 8GB/32GB 16GB/32GB 8GB/32GB

Rear/Front Camera 5MP/ 2MP 8MP/5MP 8.0MP/3.2MP 8.0MP/3.2MP 5.0MP/2.0MP 8.0MP/2.0MP 8.0MP/2.0MP

Battery (mAh) 1,900 2,200 2,100 2,500 2,500 5,050 2,500

2G/3G/4G Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 June, 2016 September, 2016 September, 2015 June, 2016 June, 2016 April, 2016

Price Rs. 6,499 8,999 6,499 6,999 6,000 7,290 6,999

116 I MAY 2017 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS LAVA LEECO LEPHONE LENOVO

Model Pixel V2 X10 X50+ Le 1s (Eco) W5 K5 Vibe P1m

Display (inches/res) 5.0/ 720 x 1280 5.0/ 720 x 1280 5.5/1280x720 5.5/1920 x 1080 5.0 /854x480 5/ 720 x 1280 5.0/720 x 1280

Dimension (mm) 141.6 x 70.8 x 7.6 142 x 70.8 x 7.9 155x71.8x8.85 74.2x151.1x7.6 143x70.8x8.6 142 x 71 x 7.99 141 x 71.8 x 9.3

Weight (grams) 128 133 155 179 161 142 148

Processor/RAM Quad Core/ 2GB Quad core /3GB quad-core/2GB MT Helio X10/3GB 1.5GHz,/ 1 GB QS 415/ 2GB MT6735P /2GB

Operating system Android 5.1 Android 5.1 Android 6.0 Android 5.0.2 Android 5.1 Android 5.1 Android 5.1

Storage/Expandable 16GB/32GB 16GB/32GB 32GB/32GB 32GB/32GB 8 GB/ 32 GB 16GB/ Yes 16GB/32GB

Rear/Front Camera 13MP/8MP 13MP/5MP 8MP/5MP 13MP/5MP 5 MP / 2 MP 13MP/ 5MP 8MP/5MP

Battery (mAh) 2,500 2,900 2,800 3,000 1,800 2,750 4,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes YES Yes/ Yes/ Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes YES Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- YES Yes/Yes Yes/Yes

Launch September, 2015 November, 2015 May,2016 OCTOBER' 2016 June, 2016 September, 2015

Price Rs. 8,499 9,999 9,199 9,999 6,599 6,999 7,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS LENOVO LYF LG MICROMAX

Model K5 Plus K3 Note K6 Power Wind 5 K7 Canvas Unite 4 Canvas Amaze 2

Display (inches/res) 5.0/1080 x 1920 5.5/1080 x 1920 5/1920x1080 5/ 720 x 1280 5/ 480 x 854 5.0/ 1280 x 720 5/ 720 x 1280

Dimension (mm) 142 x 71 x 8.2 152.6 x 76.2 x 8 141.9x70.3x9.3 144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 NA NA

Weight (grams) 142 150 145 137 NA NA 1.1GHz Quad Core/ Processor/RAM QS616/2GB MT6752 /2GB QS 430/3GB MT6735P/ 1GB 1.5GB MTK 6735P/1GB QS415/ 2GB Operating system Android 5.1 Android 5.0 Android 6.0 Android 5.1 Android 5.0 Android 6.0 Android 5.0.2

Storage/Expandable 16GB/32GB 16GB/32GB 32GB/128GB 8GB/ 32GB 8GB/32GB 8GB/64GB 8GB/ 32GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8MP 8MP/ 5MP 5MP/5MP 8MP/5MP 13MP/ 5MP

Battery (mAh) 2750 2,900 4,000 2,000 2,125 2,500 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch April, 2016 March, 2015 November,2016 June, 2016 January, 2016 June, 2016 June, 2016

Price Rs. 8,499 9,999 9,999 6,599 8,690 6,999 7,499 www.mymobileindia.com MAY 2017 I 117 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS MICROMAX MOTOROLA PANASONIC

Model Canvas XP 4G Canvas 5 Canvas Unite 4 Pro Canvas Sliver 5 Play Power Eluga Tapp

Display (inches/res) 5.0/720 x 1280 5.2/1080 x 1920 5.0/ 1280 x 720 4.8/720 x 1280 5/720x1280 5/1280x720 5/1280x720

Dimension (mm) NA NA NA 5.1mm thick 144.4x72x9.9 148.3x71.6x9.55 142x70x8.6

Weight (grams) NA NA NA 97 137 153 138

Processor/RAM MT6735P/3GB MT6753/3GB Quad core/ 2GB QS 410 /2GB QS 410/2GB MTK6735P/2GB MTK6737V/2GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.0.2 Android 6.0 Android 6.0 Android 5.1

Storage/Expandable 16GB/32GB 16GB/64GB 16GB/32GB 16GB/No 16GB/128GB 16GB/32GB 16GB/32GB

Rear/Front Camera 8MP/2MP 13MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP

Battery (mAh) 2,000 2,900 3,900 2,000 2,800 3,500 2,800

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No Yes Yes Yes

Music Player/FM Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch May, 2016 November, 2015 June, 2016 2,015 September, 2016 September, 2016

Price Rs. 7,499 9,999 7,499 8,387 8,999 7,999 8,189

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS SAMSUNG TCL

Model Galaxy J1 4G Galaxy On5 Galaxy On 5 Pro Galaxy J2 (2016) Galaxy J2 Pro (2016) TCL 560 TCL 562

Display (inches/res) 4.3/480x800 5.0/720 x 1280 5.0/ 1280 x 720 5.0/ 1280 x 720 5/720x1280 5.5/ 1280x720 5.5/1920x1080

Dimension (mm) 129x68.2x8.9 142.3 x 72.1 x 8.5 142.3 x 72.1 x 8.5 142.4 x 71.1 x 8.0 142.4x71.1x8 NA 152x77x8

Weight (grams) 131 149 149 138 138 156 150

Processor/RAM Quad-core/1GB Quad-core/1.5GB Quad core/ 2GB Quad core/ 1.5GB Quad core/2GB QS 210/2GB MT6755M/3GB

Operating system Android 4.4 KitKat Android 5.1 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 4GB/256GB 8GB/128GB 16GB/128GB 8GB/128GB 16GB/128GB 16GB/32GB 32GB/64GB

Rear/Front Camera 5MP/2MP 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP

Battery (mAh) 2,050 2,600 2,600 2,600 2,600 2,500 2,960

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/Yes

Launch Januray 2017 October, 2015 July, 2016 July, 2016 July,2016 July, 2016 July,2016

Price Rs. 6,890 7,490 7,990 9,750 9,490 6,999 9,999

118 I MAY 2017 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS XIAOMI VIDEOCON

Model Prime Redmi 3S/ 3s Prime Redmi Note Prime Redmi 3s Plus Redemi Note 4 Graphite2

Display (inches/res) 4.7/720 x 1280 5/ 1280X720 5.5/720 x 1280 5.5/1080 x 1920 5/1280x720 5.5/1080X1920 4.5/1280x720

Dimension (mm) 134.00 x 67.20 x 9.4 139.4 X 69.7 X 8.5 154 x 78.7 x 9.45 150 x 76 x 8.65 139.3x69.6x8.5 151X76X8.3 137.55X70.28X10

Weight (grams) 133 144 185 164 144 165 129

Processor/RAM QS 410/2GB QS 430/ 2GB, 3GB QS 410/2GB QS 650/2GB,3GB QS 430/2GB QS625/2GB,3GB,4GB Quad-core/1GB

Operating system Android 4.4 Android 6.0 Android 4.4 Android 5.0.2 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 16GB/32GB 16GB, 32GB/128GB 16GB/32GB 16GB,32GB/32GB 32GB/128GB 32GB/64GB 8GB/64GB

Rear/Front Camera 8MP/2MP 13MP/5MP 13MP/5MP 16MP/5MP 13MP/5MP 13MP/5MP 5MP/2MP

Battery (mAh) 2,200 4,100 3,100 4,000 4000/4100 4,100 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes No Yes Yes Yes (Hybrid) Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yees Yes/Yes

Launch August, 2015 August, 2016 December, 2015 March, 2016 October,2016 January, 2017 NA

Price Rs. 6,999 6,999/ 8,999 7,999 9,999/ 11,999 9,499 9,999 6,299

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS VIDEOCON YU

Model Graphite1 Delite21 Krypton3 Ultra30 Ultra50 Yunique Yuphoria

Display (inches/res) 4.5/1280x720 5/1280x720 5/1280x720 5/1920X1080 5/1920X1080 4.7/720x1280 5.0/720x1280

Dimension (mm) 136.76X69X10 146.66X74.3X10.52 144.5X73.14X9.74 144.31X73X10 148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

Weight (grams) 127 151 153 153 186 128 143

Processor/RAM Quad-core/1GB Quad-core/2GB Quad-core/2GB Quad-core/3GB Quad-core/3GB QS 410 / 1GB Quad core / 2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.1. Android 5.1.1

Storage/Expandable 8GB/64GB 16GB/32GB 16GB/32GB 32GB/64GB 32GB/64GB 8GB/32GB 16GB/32GB

Rear/Front Camera 5MP/2MP 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP 8MP/2MP 8MP/5MP

Battery (mAh) 2,000 3,000 3,000 4,000 3,000 2,000 2,230

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch NA NA NA NA NA September, 2015 May, 2015

Price Rs. 6,499 7,200 7,999 9,990 9,990 6,300 6,499 www.mymobileindia.com MAY 2017 I 119 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS ZEN ZOPO ZTE ASUS ZenFone 2 Zenfone 3 Model Cinemax 3 ZP331 Blade V6 (2GB/4GB) Zenfone Selfie Zenfone 3 lazer Max(ZC520TL) Display (inches/res) 5.5/720x1280 4.5/ 854 x 480 5/ 1280 x 720 5.5/ 1080 x 1920 5.5/1080 x 1920 5.5/1920x1080 5.2/1280x720

Dimension (mm) 133 x 65.7 x 8.5 142X69.5X6.8 152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8 149x76x7.9 149x73.7x8.55

Weight (grams) August,2016 113 122 170 170 148

Processor/RAM Quad core/2GB Quad core/1GB MTK 6735/2GB IA Z3560 /2GB QS615 /2GB,3GB QS 430.4GB Quad-core/3GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.0 Android 5.0 Android 6.0 Android 6.0

Storage/Expandable 16GB/32GB 8 GB/64 GB 16GB/128GB 16GB,32GB/128GB 16GB,32GB/128GB 32GB/128GB 32GB/32GB

Rear/Front Camera 5MP/3.2MP 5 MP/2 MP 13MP/5MP 13MP/5MP 13MP/13MP 13MP/8MP 13MP/5MP

Battery (mAh) 2,900 1,700 2,500 3,000 3,000 3,000 4,100

2G/3G/4G Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/- Yes/Yes/Yes Yes/No

Launch August, 2016 - July, 2016 March, 2015 August, 2015 October,2016 November,2016

Price Rs. 6,999 7,500 9,999 13,999, 18,999 10,999/ 16,999 18,999 12,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS ASUS COOLPAD GIONEE HONOR ZenFone 3 Max Model (ZC520TL) NEW Coolpad Note 5 Cool 1 F 103 Pro Marathon M5 Lite Honor 5C Display (inches/res) 5.2/1280X720 5.5/1920x1080 5.50/1080x1920 5.0/ 1280 x 720 5.0/720 x 1280 5.2/ 1920 x 1080 5.5/ 1080 x 1920

Dimension (mm) 149x73.7x8.55 NA 152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5 143 x 69.9 x 8.5 147.1 x 73.8 x 8.3 151.3 x 76.3 x 8.15

Weight (grams) NA 173 142 182 156 158

Processor/RAM Octa-core/3GB QS 617/4GB 1.4GHz octa-core Quad core/ 3GB Quad Core/3GB Kirin 650/ 2GB QS 616 /2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 5.1.1

Storage/Expandable 32GB2TB 32GB/64GB 32GB 16GB/128GB 32GB/128GB 16GB/128GB 16GB/128GB

Rear/Front Camera 13MP/8MP 13MP/8MP 13MP/8MP 13MP/5MP 8MP/5MP 13MP/8MP 13MP/5MP

Battery (mAh) 5,000 4,010 4,000 2,400 4,000 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes No Yes Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/-

Launch feb 20917 October, 2016 January, 2017 July, 2016 December, 2015 June, 2016 January, 2016

Price Rs. 14,999 10,999 13,999 11,999 13,000 10,999 12,999

120 I MAY 2017 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS HONOR HTC INFOCUS LAVA LEECO LENOVO

Model 6X Desire 630 Epic 1 V5 Le 1S Le 2 Phab 2

Display (inches/res) 5.5/1080X1920 5.0/ 1280 x 720 5.5/1920x1080 5.5/720x1280 5.5/1080x1920 5.5/ 1920 x 1080 6.4/1920x1080

Dimension (mm) 150.9X76.2X8.2 146.9 x 70.9 x 8.3 153x76x8.4 151.9 x 94.7 x 8.3 151.9 x 74.2 x 7.6 151.1 x 74.2 x 7.7 175x89.5x6.89

Weight (grams) 162 140 153 169 153 225

Processor/RAM Kirin 655 QS 400/2GB Decca-core/3GB Quad core/3GB "MT H X10/3GB" QS 652/ 3GB MTK8735/3GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0 Android 6.0

Storage/Expandable 32GB/64GB 16GB/2TB 32GB/128GB 16GB/32GB 32GB/No 32GB/No 32GB/128GB

Rear/Front Camera 12 and 2MP/8MP 13MP/5MP 16MP/8MP 13MP/8MP 13MP/5MP 16MP/8MP 13MP/5MP

Battery (mAh) 3,340 2,200 3,000 3,000 3,000 3,000 4,050

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes

Dual SIM Yes Yes Yes Yes/Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes Yes Yes/No Yes/No Yes/Yes

Launch Jnauray 2017 February, 2016 November,2016 January, 2016 January, 2016 June, 2016 December,2016

Price Rs. 12,999 14,990 12,999 11,299 10,999 11,999 11,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS LENOVO LYF

Model Vibe K4 Note Vibe S1 Phab Plus Vibe K5 Note Phab 2 Plus Water 7 F1

Display (inches/res) 5.5/1080x1920 5.0/1080x1920 6.8/1080 x 1920 5.5/1920x1080 6.4/1920x1080 5.5/ 1080 x 1920 5.5/1920x1080

Dimension (mm) 153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8 186.6 x 96.6 x 7.6 152x75.7x8.49 174x88x5.5 155.3 x 77.2 x 8.55 155.5x77.6x7.9

Weight (grams) 158 132 229 165 218 160 153

Processor/RAM MT 6753/3GB MT6752/3GB QS 615 /2GB Helio P10/4GB MT/3GB QS 615/ 2GB QS 617/3GB

Operating system Android 5.1. Android 5.0 Android 5.0 Android 6.0 Android 6.0 Android 5.1 Android 6.0

Storage/Expandable 16GB/128GB 32GB/128GB 32GB/64GB 32GB/128GB 32GB/128GB 16GB/128GB 32GB/128GB

Rear/Front Camera 13MP/5MP 13MP/8 MP + 2 MP 13MP/5MP 13MP.8MP 13MP,13MP/8MP 13MP/5MP 16MP/8MP

Battery (mAh) 3,300 2,420 3,500 3,500 4,050 3,000 3,200

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes/Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch January, 2016 November, 2015 October, 2015 Jaunuary,2016 November,2016 June, 2016 October,2016

Price Rs. 11,999 12,999 14,999 13,499 14,999 12,999 13,099 www.mymobileindia.com MAY 2017 I 121 MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS LG MICROMAX MOTOROLA Turbo Model K 10 X Screen G4 Stylus Canvas 6 Canvas 6 Pro Edition Moto G4 Display (inches/res) 5.3/ 1280 x 720 4.93/ 1280x720 5.7/ 720 x 1280 5.5/1920 x 1080 5.5/1920 x 1080 5.0/720 x 1280 5.5/ 1920 x 1080

Dimension (mm) 146.6x74.8x8.8 142.6 x 71.8 x 7.1 154.4 x 79.2 x 9.4 - - 142.1 x 72.4 x 11.6 153 x 76.6 x 7.9

Weight (grams) 140 120 163 - - 155 155

Processor/RAM QS 410/2GB QS 410/2GB QS 400 /1GB MT6753/3GB Helio x10/4GB QS 615 /2GB QS 617/2GB

Operating system Android 5.0 Android 6.0 Android 5.0 Android 5.1 Android 5.1 Android 5.1.1 Android 6.0.1

Storage/Expandable 16GB/32GB 16GB/128GB 16GB/32GB 32GB/128GB Yes/Yes 16GB/32GB 16GB/128GB

Rear/Front Camera 13MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/5MP

Battery (mAh) 2,300 2,300 3,000 3,000 3,000 2,470 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/No Yes/No

Launch January, 2016 July, 2016 May, 2015 May, 2016 May, 2016 2,015 May, 2016

Price Rs. 12,999 12,990 13,869 13,999 13,999 9,999 12,499

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS MOTOROLA NUBIA PANASONIC

Model Moto G4 Plus G5 Plus NEW Z11 Mini N1 Eluga Note Eluga Arc Eluga Pulse X NEW

Display (inches/res) 5.5/ 1920X1080 5.2/1980X1080 5/1920x1080 5.5/1920x1080 5.5/ 1920 x 1080 4.7/720x1280 5.5/1280X720

Dimension (mm) 153X76.6X9.8 153X76X9.6 141.4x70x8 150.9x79x8.9 146.00x74.50x8.10 139 x 67 x 8.10 139 x 67 x 8.10

Weight (grams) 155 155 138 190 142 130 152

Processor/RAM QS 617/2GB,3GB QS 625 Octa-core QS/3GB MTK P10/3GB Octa Core/3GB QS 410/2GB Quad-core/3GB

Operating system Android 6.1 Android 7.0 Android 5.1 Android 6.0 Android 6.0 Android 5.1 Android 6.0

Storage/Expandable 16GB, 32GB/128GB 16GB/32GB 32GB/200GB 32GB/128GB 32GB/32GB 16GB/32GB 16GB/128GB

Rear/Front Camera 16MP/5MP 12MP/5MP 16MP/8MP 13MP/13MP 16MP/5MP 8MP/5MP 13MP/5MP

Battery (mAh) 3,000 3,000 2,800 5,000 3,000 1,800 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes yes yes Yes Yes Yes

Music Player/FM Yes Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes

Launch May,2016 March, 2017 October,2016 December,2016 July, 2016 April,2016 March, 2017

Price Rs. 13,499/ 14,999 14,999 12,999 11,999 13,290 12,490 10,990

122 I MAY 2017 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS MOTOROLA SAMSUNG

Model (2nd Gen) Galaxy On7 Galaxy J5 Galaxy J Max Galaxy J5 (2016) Galaxy J7 J5 Prime

Display (inches/res) 5.2/1080 x 1920 5.5/1280 x 720 5.0/1280 x 720 7.0/ 1280 x 800 5.2/1280x720 5.5/720 x 1280 5/1080x720

Dimension (mm) 140.8 x 72.4 x 9.9 77.5x151.8x8.2 142.1 x 71.8 x 7.9 186.9 x 108.8 x 8.7 145.7 x 72.3 x 8.1 152.2 x 78.6 x 7.5 142.8x69.5x8.1

Weight (grams) 144 171 146 NA 158 171 143

Processor/RAM QS801 /2GB Quad-core/1.5GB Quad-core/1.5GB Quad core/1.5GB QS 410/2GB Octa Core/1.5GB Quad-core/2GB

Operating system Android 4.4.4 Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1 Android 6.0

Storage/Expandable 16GB, 32GB/64GB 8GB/128GB 8GB/128GB 8GB/200GB 16GB/128GB 16GB/128GB 16GB/256GB

Rear/Front Camera 13MP/2MP 13MP/5MP 13MP/5MP 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP

Battery (mAh) 2,300 3,000 2,600 4,000 3,100 3,000 2,400

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes No

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch 2,015 October, 2015 June, 2015 July, 2016 May, 2016 2,015 September,2016

Price Rs. 16✌999/ 17,999 11,990 11,390 13,400 13,990 14,250 14,790

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS SAMSUNG XIAOMI VIDEOCON VIVO

Model Galaxy On7 Pro Mi 4i Mi Max Cube3 Y51L Y55L Y55S NEW

Display (inches/res) 5.5/1280 x 720 5.0/1080 x 1920 6.44/1920x1080 5/1280x720 5.0/ 540x960 5.2/1280x720 5.2/1280x720

Dimension (mm) 151.8 x 77.5 x 8.2 138.1 x 69.6 x 7.8 173.1x88.3x7.5 144.5X73.14X9.74 143.80 x 71.70 x 7.52 147.9x72.9x7.5 147.9x72.9x7.5

Weight (grams) 171 130 203 152.5 157 142 142

Processor/RAM Quad core/ 2GB QS 615/2GB QS 650,652/3GB,4GB Quad-core/3GB QS 410/2GB QS 430/2GB QS 425/3GB

Operating system Android 6.0 Android 5.0 Android 6.0 Android 6.0 Android 5.0.2 Android 6.0 Android 6.0

Storage/Expandable 16GB/128GB 16GB,32GB/No 32GB,128GB/128GB 32GB/64GB 16GB/128GB 16GB/128GB 16GB/256GB

Rear/Front Camera 8MP/5MP 13MP/5MP 16MP/5MP 13MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP

Battery (mAh) 3,000 3,120 4,850 3000 2,350 2,650 2,730

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/yes Yes

Launch July, 2016 April, 2015 June,2016 NA January, 2016 October,2016 March, 2017

Price Rs. 11,190 11,999/ 14,999 14,999 10,490 10,700 11,980 12,490 www.mymobileindia.com MAY 2017 I 123 MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS YU ZOPO ZUK Yureka Plus Model (YU5510A,YU5510 ) Yunicorn Yureka Note ZP350 ZP370 Hero 1 Z1 Display (inches/res) 5.5/1080x1920 5.5/(1080X1920) 6.0/1080 x 1920 5.0 / 1280 x 720 5.5/ 1280 x 720 5.0/1280 x 720 5.5/1920 x 1080

Dimension (mm) 155 x 78 x 9 153.3X75.4X8.5 - 145.9 x 71.4 x 8.5 153.8 x 77.1 x 9 146.1 x 70.6 x 8.65 155.7 x 77.3 x 8.9

Weight (grams) 154 172 - 137 167 136 175

Processor/RAM QS 615/2GB MT Helio P10/4GB MTK6753T/3GB Quad-core/1GB Ouad-core/1GB Quad-core/2GB QS 801/3GB

Operating system Android 4.4.4 Androis 5.1.1 Android 5.1.1 Android 5.1 Android 5.1 Android 5.1 Android 5.1.1

Storage/Expandable 16GB/32GB 32GB/128GB 16GB/Yes 8GB/64GB 8GB/64GB 16 GB/64 GB 64GB/No

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8MP 8.0MP/2.0MP 8.0MP/2.0MP 13.2 MP/5.0MP 13MP/8MP

Battery (mAh) 2,500 4,000 4,000 2,100 3,000 2,500 4,100

2G/3G/4G Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/-

Launch July, 2015 May,2016 April, 2016 NA NA NA May, 2016

Price Rs. 8,999 12,999 13,499 10,000 11,000 14,500 13,499

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS ASUS CREO GIONEE HTC Zenfone 2 Laser Zenfone 3 Max Model Mark 1 Marathon M5 S6 S6s Desire 728 LTE ZE601KL (ZC553KL) Display (inches/res) 6.0/ 1080 x 1920 5.5/1920x1080 5.5/ 1440x2560 5.5/ 720 x 1280 5.5/ 720 x 1280 5.5/1920x1080 5.5/ 720 x 1280

Dimension (mm) 164.6 x 84 x 10.6 151.4x76.24x8.3 155.4 x 76.1 x 8.7 152 x 76 x 8.6 151.9 x 74.6 x 6.9 154.5x75.6x8.15 157.9 x 77.8 x 7.8

Weight (grams) 190 175 190 211 147 166 153 1.3GHZ OCTA Processor/RAM QS 616/3GB QS 430/3GB Helio X10 /3GB MT6735/3GB MT6753T /3GB CORE/3GB MT6753/2GB Operating system Android 5.0 Android 6.0 Android 5.1.1 Android 5.1 Android 5.1.1 Android 6.0 Android 5.1.1

Storage/Expandable 32GB/128GB 32GB/128GB 32GB/- 32GB/128GB 32GB/128GB 32gb/128gb 16GB/200GB

Rear/Front Camera 13MP/5MP 16MP/8MP 21MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 13MP/5MP

Battery (mAh) 3,000 4,100 3,100 6,020 3,150 3,159 2,800

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch December, 2015 November,2016 April,2016 November,2015 November, 2015 August,2016 November, 2015

Price Rs. 16,499 17,999 19,999 17,500 19,999 17, 999 15,500

124 I MAY 2017 MYMOBILE MYGUIDE

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS HTC LENOVO

Model Desire 828 Desire 825 HTC 10 Lifestyle Vibe P1 Vibe Shot Vibe X3 Z2 Plus

Display (inches/res) 5.5/720 x 1280 5.5/ 1280 x 720 5.5/1920x1080 5.5/1080x1920 5.0/1080 x 1920 5.5/1080x1920 5/1920x1080

Dimension (mm) 157.9 x 77.8 x 7.89 156.9 x 76.9 x 7.4 156.9x76.9x7.7 152.9 x 75.6 x 9.9 142.7 x 70 x 7.6 154 x 76.5 x 9.3 140.2x60x6.2

Weight (grams) 148 155 155 187 145 175 150

Processor/RAM MT6753/1.5GB QS 400/2GB QS 400/3GB QS615 /2GB QS 615/3GB QS 808 /3GB QS 820/3GB,4GB

Operating system Android 5.1 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/2TB 16GB/2TB 32GB/2TB 32GB/128GB 32GB/128GB 32GB/128GB 32GB,64GB/128GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/5MP 13MP/5MP 16MP/8MP 21MP/8MP 13MP/8MP

Battery (mAh) 2,800 2,700 2,700 5,000 3,000 3,500 3,500

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes

Launch November, 2015 February, 2016 September,2016 October, 2015 June, 2015 December, 2015 September,2016

Price Rs. 18,700 14,490 15,990 15,499 18,500 19,999 19,999

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS LYF MOTOROLA NEXTBIT OPPO SAMSUNG

Model Earth 1 Earth 2 Robin F1 S Galaxy J7 (2016) Galaxy On8

Display (inches/res) 5.5/1080x1920 5/1920x1080 5.5/1080 x 1920 5.2/ 1080 x 1920 5.5/1280x720 5.5/1280x720 5.5/1920x1080

Dimension (mm) 154 x 76.6 x 7.25 142x76x7.9 148 x 75 x 10.9 149 x 72 x 7 154 x 76 x 7.38 76 x 151 x 7.8 151.7x76x7.8

Weight (grams) 162.5. 140 169 NA 160 169 169

Processor/RAM QS 615/3GB QS 615/3GB QS615 /2GB QS 808/3GB MTK 6750/3GB Exynos 7870/2GB Octa-core/3GB

Operating system Android 5.1.1 Android 5.1 Android 5.1.1 Android 6.0 Android 5.1.1 Android 6.0 Android 6.0

Storage/Expandable 32GB/32GB 32GB/64GB 16GB,32GB/128GB 32GB/ 100GB 32GB/128GB 16GB/128GB 16GB/128GB

Rear/Front Camera 13MP + 2MP/5MP 13MP/13MP 21MP/5MP 13MP/5MP 13MP/16MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,500 2500 3,630 2,680 3,075 3,300 3,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes

Dual SIM Yes Yes No No Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/No Yes/No Yes/Yes Yes/yes

Launch January, 2016 Sept, 2015 May, 2016 August, 2016 May, 2016 September,2016

Price Rs. 19,499 19,999 16,999/ 17,999 19,999 17,990 15,990 15,900 www.mymobileindia.com MAY 2017 I 125 MYGUIDE

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS SAMSUNG VIVO ZOPO APPLE

Model On Nxt J7 Prime V3 V5 SPEED 7 SPEED 7 PLUS iPhone 5S

Display (inches/res) 5.5/1920x1080 5.5/1920x1080 5.0/1280×720 5.5/1280x720 5.0/1920 x 1080 5.5/ 1920 x 1080 4.0/640 x 1136

Dimension (mm) 151.7x75x8 151.7x75x8 143.6 x 71 x 7.5 153.8x75.5x7.55 153.6 x 76.5 x 8.8 153.6 x 76.5 x 8.8 123.8 x 58.6 x 7.6

Weight (grams) 167 167 138 154 164 164 112

Processor/RAM Octa-core/3GB Octa-core/3GB QS 616/3GB octa-core/4GB Octa-core/3GB Octa-core /3GB Dual-core/1GB

Operating system Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 5.1 Android 5.1 iOS 9.2.1

Storage/Expandable 32GB/256GB 16MP/256GB 32GB/128GB 32GB/128GB 16 GB/64 GB 16 GB/64 GB 16GB,32GB,64GB/No

Rear/Front Camera 13MP/8MP 13MP/8MP 13MP/8MP 13MP/20MP 13 MP/5.0MP 13 MP/5.0MP 8MP/1.2MP

Battery (mAh) 3,300 3,300 2,550 3,000 2,500 3,000 1,560

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes No

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No

Launch October,2016 September,2016 May, 2016 November,2016 NA NA September, 2013

Price Rs. 18,490 18,790 17,980 18,288 15,500 17,500 23,000 onwards

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS ASUS BLACKBERRY COOLPAD GIONEE HONOR

Model Zenfone 3 Zenfone 3 Ultra DTEK 50 Max M5 Plus S6 Pro 8

Display (inches/res) 5.2,5.5/(1920x1080) 6.8/(1920x1080) 5.2/1920x1080 5.5/1920x1080 6.0/1920 x 1080 5.5/1920x1080 5.2/1920x1080

Dimension (mm) 146.87x 73.98 x 7.69 186.4 x 93.9 x 6.8 147x72.5x7.4 152x75.5x7.6 - 153x75.3x7.6 145.5x71x7.45

Weight (grams) 144 233 135 170 210.8g 170 153

Processor/RAM QS 625/3GB,4GB QS 652/4GB QS 617/3GB QS 617/4GB Octa Core/3GB octa-core/4GB Kirin 950/4GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0 Android 6.0

Storage/Expandable 32GB,64GB/2TB 64GB/128GB 16GB/2TB 64GB/128GB 64GB/128GB 64GB/256GB 32GB/128GB

Rear/Front Camera 16MP/8MP 23MP/8MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 12MP,12MP/8MP

Battery (mAh) 1 4,600 3000 2,800 5,020 3,130 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes

Dual SIM Yes Yes No yes Yes Yes No

Music Player/FM Yes Yes Yes/Yes yes Yes/Yes Yes/Yes Yes/No

Launch August,2016 August, 2016 November,2016 May, 2016 May, 2016 October,2016 October, 2016

Price Rs. 21,999/ 27,999 29,999 21,990 24,999 27,000 21,130 29,000

126 I MAY 2017 MYMOBILE MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS HONOR HTC LEECO LG

Model 7 X9 Desire 10 Pro Max 2 Stylus 2 Stylus 2 Plus

Display (inches/res) 5.2/1080 x 1920 5.5/ 1080 x 1920 5.5/1920x1080 5.7/(2560X1440) 5.7/1280X720 5.7/ 1920 x 1080 5.2/ 1080 x 1920

Dimension (mm) 143.2 x 71.9 x 8.5 153.9 x 75.9 x 7.99 156.5x76x7.86 156.8 x 77.6 x 7.99 155 x 79.6 x 7.4 155 X 79.6 X 7.4 147 x 72.6 x 7.9

Weight (grams) 157 170 165 185 145 146 136

Processor/RAM HS Kirin 935/3GB MT H X10/ 3GB Helio P10/4GB QS 820/4GB, 6GB Quad Core /2GB Octa Core/3GB QS 808/2GB

Operating system Android 5.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 16GB/128GB 32GB/2TB 64GB/2TB 32GB, 64GB 16GB/2TB 32GB/2TB 16GB,32GB/No

Rear/Front Camera 20MP/8MP 13MP/5MP 20MP/13MP 21MP/8MP 13MP/8MP 16MP/8MP 12.3MP/5MP

Battery (mAh) 3,100 3,000 3000 3,100 3,000 3,000 2,700

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes yes/yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes yes Yes Yes No

Music Player/FM Yes/Yes Yes/No Yes/Yes yes Yes Yes/Yes Yes/No

Launch July, 2015 May, 2016 November,2016 June,2016 May,2016 July, 2016 October, 2015

Price Rs. 22,999 25,990 26,490 22,999/ 29,999 20,500 24,000 24,490/30,645

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS MOTOROLA NUBIA ONEPLUS SAMSUNG

Model Z11 2 3 3T Galaxy A7

Display (inches/res) 5.7/ 1440 x 2560 5.5/1920x1080 5.5/1920z1080 5.5/1080p 5.5/1920x1080 5.5/1920x1080 5.5/1080 x 1920

Dimension (mm) 153.9 x 76.2 x 11.06 156.4x76.4x6.99 151.8x72.3x7.5 151.8x74.9x9.85 152.7X74.7X7.35 152.7x74.5x7.35 151 x 76.2 x 6.3

Weight (grams) 179 165 162 175 158 158 141

Processor/RAM QS 808/3GB QS 625/3GB QS 820/6GB QS 810/3GB&4GB QS 820/6GB QS 821/6GB Octa Core/2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 6.1 Android 6.0 Android 5.0.2

Storage/Expandable 16GB,32GB/128GB 32GB/2TB 64GB/2TB 64GB 64GB 64GB 16GB/64GB

Rear/Front Camera 21MP/5MP 16MP/5MP 16MP/8MP 13MP/5MP 16MP/8MP 16MP/16MP 13MP/5MP

Battery (mAh) 3,000 3,510 3000 3,300 3,000 3400 2,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes No Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes Yes/Yes

Launch September, 2015 October,2016 December,2016 July, 2015 June, 2016 December.2016 February, 2015

Price Rs. 26,999/ 28,999 24,999 29,999 22,999 27,999 29,999 22,900 www.mymobileindia.com MAY 2017 I 127 MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS SAMSUNG SMARTRON SONY

Model Galaxy A5 (2016) Galaxy A7 (2016) Galaxy A5/A7 (2017) NEW t phone Xperia C4 NEW Xperia XA Xperia Z3+

Display (inches/res) 5.2/1080 x 1920 5.5/ 1080 x 1920 5.2/5.5/1080X1920 5.5/1920x1080 5.5/1080 x 1920 5.0/1280 x 720 5.2/ 1080 x 1920 144.8 x 71 x Dimension (mm) 144.8 x 71 x 7.3 151.5 x 74.1 x 7.3 158.2x78.2x6.98 150.3 x 77.4 x 7.9 143.6 x 66.8 x 7.9 146.3 x 71.9 x 6.9 7.3/151.5X74.1X7.3 Weight (grams) 153 169 157/I86 149 147 137 144

Processor/RAM Octa Core/2GB Octa Core/3GB Octa Core/2GB/3GB QS 810/4GB MT6752/2GB MTK H P10/2GB QS 810 /3GB

Operating system Android 5.1.1 Android 5.1.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0 Android 5.0

Storage/Expandable 16GB/128GB 16GB/128GB 32GB/256GB 64GB/128GB 16GB/200GB 16GB/200GB 32GB/128GB

Rear/Front Camera 13MP/5MP 13MP/5MP 16MP/16MP/16MP/16MP 13MP/4MP 13MP/5MP 13MP/5MP 20.7MP/5MP

Battery (mAh) 2,900 3,300 3000/3600 3,000 2,600 2,300 2,930

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/yYes Yes/Yes Yes/No Yes/No

Launch April, 2016 December, 2015 March, 2017 July,2016 June, 2015 May, 2016 June, 2015

Price Rs. 21,900 25,900 28,990/33,490 22,999 20,800 20,990 26,990

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS SONY XIAOMI VIVO

Model Xperia C5 Ultra Dual Xperia M5 Dual Xperia XA Ultra Mi 5 X5 Pro V3 Max V5 Plus

Display (inches/res) 6.0/1080 x 1920 5/ 1080 x 1920 6/1920x1080 5.15/1080 x 1920 5.2/ 1080 x 1920 5.5/1080 x 1920 5.5/1080X1920

Dimension (mm) 164.2 x 79.6 x 8.2 145 x 72 x 7.6 164x79x8.4 144.5 x 69.2 x 7.25 147.9 x 73.5 x 6.4 153.9x77.1x7.58 152.6 x 74 x 7.3

Weight (grams) 187 143 202 129 151 168 159

Processor/RAM MTK6752/2GB MT H X10/3GB MT6755/3GB QS 820/3GB QS 615/2GB QS 652/4GB QS 652/4GB

Operating system Android 5.1 Android 5.1 Android 6.0 Android 6.0 Android 5.0 Android 5.1 Android 6.0

Storage/Expandable 16GB/200GB 16GB/200GB 16GB/200GB 32GB/No 16GB/128GB 32GB/128GB 64GB

Rear/Front Camera 13MP/13MP 21.5MP/13MP 21.5MP/16MP 16MP/4MP 13MP/8MP 13MP/8MP 12MP and 8MP/16 MP

Battery (mAh) 2,930 2,600 2,700 3,000 2,450 3,000 3,160

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch August, 2015 September, 2015 July,2016 April, 2016 June, 2015 April, 2016

Price Rs. 27,799 27,990 29,990 24,999 21,400 23,980 42,736/27,980

128 I MAY 2017 MYMOBILE MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS APPLE

Model iPhone 6 iPhone 6Plus iPhone SE iPhone 6S iPhone 6S Plus iPhone 7 iPhone 7 Plus

Display (inches/res) 4.7/750 x 1334 5.5/1080 x 1920 4.0/640 x 1136 4.7/750 x 1334 5.5/1080 x 1920 4.7/1334x750 5.5/1920x1080

Dimension (mm) 138.1 x 67 x 6.9 158.1 x 77.8 x 7.1 123.8 x 58.6 x 7.6 138.3 x 67.1 x 7.1 158.2 x 77.9 x 7.3 138.3x67.1x7.1 158.2x77.9x7.3

Weight (grams) 129 172 113 143 192 138 188

Processor/RAM A8,M8/1GB A8,M8/1GB A9,M9/2GB A9,M9/2GB A9,M9/2GB A10 Fusion, M10/2GB A10Fusion, M10/3GB

Operating system iOS 9 iOS 9 iOS 9.3 iOS 9 iOS 9 iOS 10 iOS 10

Storage/Expandable 16GB,64GB/No 16GB,64GB/No 16GB,64GB/No 16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

Rear/Front Camera 8MP/1.2MP 8MP/1.2MP 12MP/1.2MP 12MP/5MP 12MP/5MP 12MP/7MP 12MP,12MP/7MP

Battery (mAh) 1,810 2,915 1,614 1,715 2,750 1,960 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch September,2014 September,2014 March, 2016 September,2015 September,2015 October,2016 0ctober,2016

Price Rs. 27,990/45,990 48,500/57,000 30,990/44,000 43,000/ 58,000/ 67,000 53,000/68,000/77,000 55,000/65,000/80,000 72,000/82,000/92,000

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS ASUS BLACKBERRY GOOGLE HUAWEI

Model Zenfone Zoom Zenfone 3 Deluxe Priv DTEK 60 Pixel Pixel XL

Display (inches/res) 5.5/1080 x 1920 5.7/(1920x1080) 5.4/1440 x 2560 5.5/2560x1440 5/1920x1080 5.5/2560x1440 5.7/1440 x 2560

Dimension (mm) 158.9 x 78.8 x 11.95 156.4x74.4x7.5 147 x 77.2 x 9.4 153.9x75.4x7 143.8x69.5x8.5 154.7x75.7x8.5 159.3 x 77.8 x 7.3

Weight (grams) 185 172 192 165 178

Processor/RAM IA Z3590/4GB QS 820,821/6GB QS 808/3GB QS 820/4GB QS 821/4GB QS 821/4GB QS810 /3GB

Operating system Android 5.0 Android 6.0 Android 5.1 Android 6.0 Android 7.1 Android 7.1 Android 6.0

Storage/Expandable 128GB/ 128GB 256GB/128GB 32GB/2TB 32GB/2TB 32GB,128GB/ No 32GB,128GB/ No 32GB,64GB/No

Rear/Front Camera 13MP/5MP 23MP/8MP 18MP/2MP 21MP/8MP 12.3MP/8MP 12.3MP/8MP 12.3MP/8MP

Battery (mAh) 3,000 3,000 3,410 2,610 2,770 3,450 3,450

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes No No No No No

Music Player/FM Yes/No Yes Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch January, 2016 September,2016 October, 2015 November,2016 October,2016 October,2016 October, 2015

Price Rs. 37,999 49,999 34,999 46,990 57,000/66,000 67,000/76,000 34,999/ 39,999 www.mymobileindia.com MAY 2017 I 129 MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS HUAWEI HTC LEECO LG

Model P9 One A9 10 HTC U Play/Ultra Le Max G4 Dual SIM G5 5.2/1080X1920/ Display (inches/res) 5.2/1920x1080 5.0/1080 x 1920 5.2/ 2560X1440 5.7/2560X1440 6.33/2560 x 1440 5.5/1440 x 2560 5.3/ 2560x1440 Dimension (mm) 145x70.9x6.95 145.75 x 70.8 x 7.26 145.9 x 71.9x 9.0 162.41X79.79X7.99 83.5x167.1x8.95 148.9 x 76.1 x 8.9 149.4x73.9x7.3

Weight (grams) 144 143 161 145/175 204 155 159

Processor/RAM Kirin 955/3GB,4GB QS 617/3GB QS 820/4GB MediaTek/QS821 QS 810 /4GB QS 808 /3GB QS 820/4GB

Operating system Android 6.0 Android 6.0 android 6.0 Android 6/Android 7 Android 6.0 Android 5.1 Android 6.0 32GB/256GB/64GB/ Storage/Expandable 32GB,64GB,/128GB 32GB/2TB 32GB/2TB 64GB,128GB/No 32GB/2TB 32GB/100GB 2TB Rear/Front Camera 12MP,12MP/8MP 13MP/4MP 12MP/5MP 16MP/16MP/16MP/ 21MP/4UP 16MP/8MP 16MP/8MP 12MP Battery (mAh) 3,000 2,150 3,000 2500/3000 3,400 3,000 2,800

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/No Yes/No Yes/No

Launch August,2016 December, 2015 May,2016 February, 2017 January, 2016 May, 2015 April,2016

Price Rs. 39,999 31,990 52,460 39,990/59990 32,999/ 36,999 34,800 52,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS LG MOTOROLA ONEPLUS SAMSUNG

Model V20 Moto X Force Moto Z 3T Galaxy S6 Galaxy S6 Edge Galaxy A9 Pro

Display (inches/res) 5.7/2560x1440 5.4/1440 x 2560 5.5/2560x1440 5.5/1920x1080 5.1/ 1440 x 2560 5.1/ 1440 x 2560 6/1920x1080

Dimension (mm) 159.5x77.9x7.6 149.8 x 78 x 9.2 153.3x75.3x5.19 152.7x74.5x7.35 143.4 x 70.5 x 6.8 142.1 x 70.1 x 7 161.7x80.9x7.9

Weight (grams) 174 169 136 158 138 132 210

Processor/RAM QS 820/4GB QS 810 /3GB QS 820/4GB QS 821/6GB Octa core /3GB Octa core /3GB octa-core/4GB

Operating system Android 7.0 Android 5.1.1 Android 6.0 Android 6.0 Android 5.0.2 Android 5.0.2 Android 6.0

Storage/Expandable 64GB/2TB 32GB,64GB/2TB 64GB/2TB 128GB 32GB,/No 32GB/No 32GB/256GB

Rear/Front Camera 16MP,8MP/5MP 21MP/5MP 13MP/5MP 16MP/16MP 16MP/5MP 16MP/5MP 16MP/8MP

Battery (mAh) 3,200 3,760 2,600 3,400 2,550 2,600 5,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes No No No Yes

Music Player/FM Yes/No Yes/Yes Yes/No Yes/Yes Yes/No Yes/No Yes/Yes

Launch December,2016 November, 2015 October,2016 December.2016 March, 2015 April, 2015 September,2016

Price Rs. 54,999 34,999/ 37,999 39,999 34,999 33,900 34,900 32,490

130 I MAY 2017 MYMOBILE MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS SAMSUNG SONY Samsung Galaxy Model Note 5 Galaxy S7 Galaxy S7 Edge Xperia Z5 Dual Xperia X Xperia Z5 Premium Xperia XZ Display (inches/res) 5.7/1440 x 2560 5.1/2560 X 1440 5.5/2560 X 1440 5.2/1080 x 1920 5/1920x1080 5.5/ 2160 x 3840 5.2/1920x1080

Dimension (mm) 153.2 x 76.1 x 7.6 69.6x142.4x7.9 72.6 x 150.9 x 7.7 146 x 72 x 7.3 143 x 69 x 7.7 154.4 x 76 x 7.8 146x72x8.1

Weight (grams) 171 152 157 156.5g 152 181 161

Processor/RAM Quad core /4GB Exynos 8890/4GB Exynos 8890/4GB QS 810/3GB QS 650/ 3GB QS 810/3GB QS 820/3GB

Operating system Android 5.1.1 Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 32GB/No 32GB/200GB 32GB/200GB 32GB/200GB 64GB/ 200GB 32GB/200GB 64GB/256GB

Rear/Front Camera 16MP/5MP 12MP/5MP 12MP/5MP 23MP/5MP 23MP/13MP 23MP/5MP 23MP/13MP

Battery (mAh) 3,000 3,000 3,600 2,900 2,620 3,430 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/- Yes/- Yes/- Yes/- Yes/Yes Yes/Yes

Launch August, 2015 March, 2016 March, 2016 November, 2015 July, 2016 November, 2015 October,2016

Price Rs. 40,900/43,900 43,400 50,900 37,000 38,990 47,990 49,990

TABLETS TABLETS TABLETS MODELS

PARAMETERS APPLE ASUS SAMSUNG iPad Pro 9.7-inch iPad Pro 12.9-inch Model iPad Mini 2 iPad Mini 4 iPad Air 2 with Wi-Fi ZenPad 8 Galaxy Tab S2 9.7 WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular Display (inches/res) 7.9/1536 x 2048 7.9/1536 x 2048 9.7/2048x1536 9.7/1536 x 2048 12.9/2732 x 2048 8.0/1280 x 800 9.7/ 1536 x 2048

Dimension (mm) 200 x 134.7 x 7.5 203.2 x 134.8 x 6.1 240 x 169.5 x 6.1 240 x 169.5 x 6.1 305.7 x 220.6 x 6.9 209 x 123 x 8.5 237.3 x 169 x 5.6

Weight (grams) 331 298.8/304 437 1 713/ 723 350 392

Processor/RAM A7,M7/1GB A8,M8/2GB A8X,M8/1GB A9X,M9/2GB "A9X,M9 /4GB" QS MSM8929/2GB Octa core/3GB

Operating system iOS 8 iOS 9 iOS 9 iOS 9.3 iOS 9 Android 5.0 Android 5.0.2 32GB,128GB,256GB/ Storage/Expandable 16,32GB/No 16GB,64GB,128GB/No 16GB, 64GB/No 32GB/No 16GB/- 32GB/128GB No Rear/Front Camera 5MP/1.2MP 8MP/1.2MP 8MP/1.2MP 12MP/5MP 8MP/1.2MP 8MP/2MP 8MP/2.1MP

Battery (mAh) 23.8w 19.1W 27.3W 27.9 W 38.5W 4,000 5,870

2G/3G/4G Yes/Yes/No Yes/Yes/Yes - Yes/Yes/Yes - Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch November, 2015 Spetember, 2015 October, 2014 March, 2016 November, 2015 July, 2015 September, 2015 65,900 nwards/ Price Rs. 17949 onwards 28,500 38,000 49,900 Onwards/ 12,496 38,500 61,900 onwards 85,900 onwards www.mymobileindia.com MAY 2017 I 131 by Invitation Building A Smart Home Any home can be turned into a smart home now with advances in IOT enabled devices and solutions Guest Column Guest By Shishir Gupta

ot long time ago, during the Despite Delhi’s burning summer time, residential towers on the Greater Noida sweltering summer of 2013, the journey was much milder than one Expressway. I and my friends decided to expected as we generally frequented the The purpose was to undertake a survey roam around the areas of most privileged areas – from Colonial among home automation customers to Nthe city referred by locals as Delhi-NCR. bungalows and bylanes at Lutyen’s Delhi understand their lifestyle. I expected to modern homes of Defence Colony; from to be enthralled. However, I discovered new hotspots in Gurugaon to fast upcoming something new that a home automation user needed to be brave. They need to be

132 | april 2017 MYMOBILE by invitation

brave on at least one of the two fronts. Either matter how much time and effort is spent of products. Hence if someone built their brave to adjust their lifestyle according in this initial planning, once family actually home after 2005 AD then it did not require to the product installed in their homes moves in they see the need for improvements them to have wired system. However the or brave enough to follow up with their and changes they want to do in their new myth supported by eager home automation expensive vendor to adjust the product home. So, the furniture moves around, vendors & technology fearing architects according to their likings. A large number some new things come in, few things are has resulted in the need of bravery. from our survey sample refused to be brave moved out. Experts help the family so that Myth & Reality: To be fair in 2005 there on either front and ended up deactivating these changes could be accommodated was some substance to the myth. It’s the home automation system. Many who in future. Most of the items like furniture, only in 2010 that another technological got the system pre-installed by builder in white goods, partitions can be modified advancement has made home automation their homes never activated the system. or procured. However few things like truly fluidic. Technology of Internet of Those who were brave enough to use the beams, columns, electrical wiring conduit, Things (IoT), which arrived in 2010 is system, had few things that they wanted building material cannot be changed. They the final frontier when it comes to fluidity to change. Some light they wanted to add are hence designed in a way that even if of home automation systems. All home on a switch, some AC that they wanted things change in future they would not be devices get connected to internet and they to include in the system etc. They asked required to change. Home automation falls operate via mobile app. Advent of wireless Column Guest me if I could solve their particular issue, into a category that is required to be fluidic internet and mobile phone has made it unfortunately I could not. based on lifestyle, usage of a room and possible to seamlessly upgrade the devices In retrospect, as I analyse those even weather. However, since traditional using over the air mobile app upgrades and interactions, the core reason for need home automation is wired-in along with firmware upgrades.I t’s only now that user of bravery is due to a myth associated wall sockets and plugs, it becomes very can automate only few devices in home with home automation – the myth that difficult to change it. So a system that is and easily expand your experience by home automation shall be planned and adding more devices to same mobile app. implemented during the construction It is now that home automation companies, stage. When someone is building a “The core which are essentially software companies, new home, that family is imagining technology for home upgrade their system on monthly basis a new lifestyle and comfort that without any extra cost to customer. If they want to experience in automation has gone through enough of user request are received by their new adobe. According a transformational change these software companies then they to those imaginations they will surely incorporate that in their next are planning the home with with advances in wireless upgrade, not because they are more the help of experts such as communication. Wireless customer conscious companies, but architect and designers. No because it’s much less costly to do communication has become these frequent upgrades. Modern home so robust that wiring is automation systems are not tied to a not required today” home; if you change home you can unplug the system like your refrigerator and take it with you to your new home to get the same coolness. Doing a retrofit installation

required to change frequently and mould of home automation system is much more itself according to varying parameter is cost effective and provides a much better fundamentally designed otherwise. customer experience than that which is The core technology for home automation implemented during the construction has gone through a transformational stage. Still most of the home automation change with advances in wireless decisions are taken at construction stage n communication. Wireless communication since the myth is strong. has become so robust that wiring is not The author is Co-Founder of Oakter - India’s required. All traditional home automation leading smart home solutions company and manufacturer of smart switches and a hub for companies have developed wireless range home device automation!

www.mymobileindia.com may 2017 | 133 134 | m a Guest Column y 2017 by

Inv E realm. Well, there’s noapplication surprises of AI inhere the consumer-facingsince are expected to become the withoutmost a popularhuman by 2020 and chatbots of customer interactions will be handled mark on e-commerce. andmarketing, is now out to leave its across industries like healthcare, finance intelligence (AI), having proven its valueincrease the volume of sales. Artificial struggling to engage more customerstofind an e-commerce site thatand is not almost 70 per cent of the time. It’s hard app to load and abandon a shoppingmore than fivecart seconds for a website or attention span – very few peoplegeneration still of consumers wait with the least to mention the entire Internet.well Weas brick-and-mortarare the businesses, competingnot with other online sellers as As per a report by Gartner, 85 per cent i Online retailers are are retailers Online world. the in industries competitive most the of one today is -commerce tat i on and suggestionsfor each individual individual each suggestionsfor and amount of time and help design offers millions of transactions in the shortest analyze can AI Thus,behaviour, etc. between customers, purchasing history, in the information sets – similar put,patterns it can identify clusters and patternsefficiently than a human being. Simply can analyze AI vast data sets much shopping. more online of experience is a major strategy to improve the thatoverall the application of AI in e-commerceAs absurd as it sounds, personalizedit is experience a for veritablecustomers. fact basedtechnology – can create a more algorithm- completely a – intelligence paradoxartificialthataseemslike It e-commerce? otherareas.Butinchanging it is how This leaves room to utilize human talenthumans and replicate human functions. and social media comments faster than respond to phone calls, messages,an automated emails system is best equipped to Personalized Customer Experience: Customer Personalized e-commerce experience on customer customer influencing influencing Intelligence is is Intelligence Artificial Artificial Threeways By Harsh Shah

of a more creation the enables This purchase. a following and preceding behaviour customer into insights gainaccess to extremely useful companies helps intelligence sales it in the best possible way. Actionable information in the cyberspace and applies customer. I ok wt aray existent already with works AI

MY

MOBILE

by invitation Guest Column Guest

www.mymobileindia.com may 2017 | 135 136 | m a Guest Column y 2017 by customer relationship managementbusinesses across sales,(CR marketing and provide AI-based solutions to e-commerce every point of contact. intelligentof customer engagement at personalized experience and higher forms rapidly increasing their competence by store. This way, omnichannel retailersobtained are from their dwell-time mobileat thescreens retail based on suchacross information special offers on their computerof AI or technology, customers may soon come their next visit. and stores this information to be used on time they spend with a specific product customer’s ‘dwell time’ – the amount of of AI. Facial recognition even records a significantapplicationexampletheof retailingdiscourageto shopliftersa is camerasscanningCCTVin imageson and cycle for e-commerce companies. can drastically improve the sales process AI along with the assimilation of data any real use. Proper application ofcustomer data fail to put it to of volumes large collecting several companieswhich despite are there Furthermore, cracks. product fallthroughthe buyers interested in your potential pre-qualified team. Which means that sales the by up followed not arethird one least at thatofall marketing leads, found research, its through international AI software company, with the right message. prospective customers at the right time can help sellers on their platformsof information, engage e-commerce companies empowering sales By teams with messages. large sets sales contextual and systems through predictive intelligence Inv Predictive marketing companies companies marketing Predictive With the development and improvement by recognition facial of use The Targeting prospectivecustomers:An i tat i on as it sounds, it is a veritable fact that as itsounds,isaveritablethat fact experience for customers. Asabsurd the application of AIine-commerce is a major strategy to improve the can create a more personalized M algorithm-based technology – ) intelligence – a completely were just some of them. offeringproducts they have no need of doorstep their at up showing or them the telephone directory and cold-calling searching for customers and clients from the use of largely unproductive methods; and before artificial intelligence, Salesinvolved and marketing, before the internet engagement with customers. sales and marketing processes for direct integrating artificial intelligence to their be served as a more advancedvoice inputs andCR learning languages can Siri or Alexa, that are capable platformof providingat the right time. AI systemscustomers like and reaching individual targeting them messages on sales the right their CR customer experience. By integratingofferings to drive theAI most differentiatedinto than humans, multitasking several several multitasking humans, than evolved customer relationship manager and better much a be do can system well-developedprogrammedAI andA identifies potential sales opportunities. even and solutions tailored provides that answers questions from customers, paradox thatartificial overall experience of Making the sales process more efficient: Several brands want to customize their online shopping” “It seems like a M , companies can create specific

M system

the basis of inputs provided as well aslocate its the best jacket with the best fitthe jacket. It scans over 350 products to on such as where and when they will wear asks customers Watson questions that? do through it voice does input,How perfectjacket for their next adventure. Watson helps online shoppers find that company,with alittle help from IB enablement of customized solutions. procurementThe of customer informationgame with the adoptionand of AI for better of a company that is at the top of their functions at once. and products. capabilities, and monetize information personalization intelligent compartments, develop down break to AI brands, whether large or small toThe options leverageare plenty for e-commerce themselves in this age of personalisation.retailers who desperately need to suchreinvent tools but also the brick-and-mortar from benefit can that retailers online customer.eachlargeforonly not is It own research. shopping experiences more personal more experiences shopping The author is Co-founder, Fynd, the unique unique the Fynd, Co-founder, is author The fashion e-commerce portal which brings the the brings which portal e-commerce fashion latest in-store fashion online. Mr Shah has a a has Shah Mr online. fashion in-store latest keen interest in consumer-facing technology in in technology consumer-facing in interest keen the retail sector and specialises in management management in specialises and sector retail the consulting. At Fynd, Mr Shah brings his valuable valuable his brings Shah Mr Fynd, At consulting. experience in technology and entrepreneurship entrepreneurship and technology in experience to the table, and oversees the supply side of of side supply the oversees and table, the to operations, including managing partnering partnering managing including operations, brands and stores. and brands North Face is one of the best examples e-commerce companies can make make can companies e-commerce to the integration of artificial artificial of integration the to retailers to thrive. By leveraging AI, One of the major factors contributing intelligence with e-commerce is well as the market exists for for exists market the as well that the audiences are open to to open are audiences the that to them. The technology as as technology The them. to it. In India itself, a large number to offer better products suited brand if it uses AI technology brand ifitusesAItechnology specifica to go toready are they that say millennials of n MY MOBILE M ’s

add-ons

Panasonic Lumix GH5 A worthy professional camera for both stills and video

anasonic has launched its latest flagship model- of 2017. PLUMIX GH5 which is capable of recording smooth, When it comes to stills, the newly added 6K PHOTO high precision 4k 60p/50p video and 4:2:2 10-bit 4K makes it possible to capture unmissable moments at 30 30p/25p internal video for the first time in the world. Like fps by extracting the frame with the best timing out of the its predecessor LUMIX GH4, the Panasonic GH5 is aimed 6K burst file (in 4:3 or 3:2 aspects) to save as an approx. at photography enthusiasts and professional photographers 18-megapixel equivalent high-resolution photo. and videographers. The GH5 is equipped with a double SD Memory Card Blurring the lines between stills and video, the LUMIX slot, compatible with the high-speed, high-capacity UHS-II GH5 camera boasts exceptionally high performance, a for the first time ever in a LUMIX digital camera. Users result of best R&D practices for video capability. Equipped can flexibly choose the recording method from Relay with the VFR (Variable Frame Rate), the Panasonic GH5 Recording, Backup Recording or Allocation Recording. allows the user to record over-cranked/under-cranked For connectivity, it includes Bluetooth and Wi-Fi to offer Corner Gadget video in 4K (60 fps, maximum 2.5x slower) and Full HD a more flexible shooting experience and instant image (180 fps, maximum 7.5x slower), making it a treat for the sharing with easy operation. videographers. The photography enthusiasts and professionals can grab The LUMIX GH5 upgrades to a 20.3-megapixel Digital their unit from Panasonic stores across the country. n Live MOS Sensor without low-pass filter which combines with the new Venus Engine, achieving the highest-ever picture quality in resolution, colour reproduction and noise reduction. The Venus Engine further empowers DFD (Depth from Defocus) technology, making it capable of ultra-high-speed digital signal processing at a maximum of 480 fps. Moreover, the focus areas are increased from 49 to 225 areas on the GH5 in addition to the conventional Face/Eye Recognition resulting in more precise focusing. It will be compatible with 400-Mbps 4:2:2 10-bit All- Intra video recording in 4K 30p/25p/24p and 200-Mbps All-Intra Full-HD in the second half

Price: The DC-GH5 Body is priced at Rs 1,43,990 and DC-GH5 Kit with 12-60 mm F2.8-4.0 will be available for Rs 1,88,990.

www.mymobileindia.com may 2017 | 137 add-ons

ASUS ZenBook UX330 Premium ultrabook with a full body aluminium design

aiwanese electronics giant ASUS recently Tlaunched the ZenBook UX330, the latest addition to its popular ZenBook series. The premium ultrabook is crafted with a full body aluminium design. Weighing only 1.2kg, it is also one of the slimmest and lightest 13.3-inch clamshell notebooks with an Intel Core i series performance

Gadget Corner Gadget processor in the market. It has a gorgeous, ultra- sleek full aluminum chassis yet weighs just 1.2kg and is incredibly

Price: Starts at Rs 76,990

thin at just 13.5mm. The laptop boasts of a powerful 7thGen Intel Core i processor (i7-7500/ i5-7200), 13.3-inch QHD+ 3200x1800 display powered by ASUS’ proprietary Splendid Display Technology, reliable Backlit Keyboard and Next- Gen USB 3.1 Type C connectivity. It features a long lasting 12 hours battery life, which is one of the longest for any 13.3-inch display notebooks and comes with the standard two years global warranty. Its QHD+ 3200x1800 display has one of the highest resolutions of any notebook with a 13.3-inch display, with 40% more pixels than any other brand in the market. The device comes with a 802.11ac Wi-Fi Bluetooth 4.1, up to 8GB of high speed 1866MHz memory and a 512GB SSD. It also boasts of the ASUS SonicMaster Audio System developed to deliver the best possible audio, and overcome the challenging size constraints of notebook PCs. The notebooks can be purchased from all online retailers and channel partners at a starting price of Rs 76,990 and is available in two exclusive colours – Rose Gold and Quartz Gray. n

138 | may 2017 MYMOBILE add-ons

Ambrane PQ-800 Qualcomm Power Bank For real superfast charging

mbrane India, one of the leading IT brands in Acomputer peripherals, mobile accessories and Key Features: power banks, has announced its first ‘Qualcomm • Qualcomm quick charging Power Bank. Quick Charging Power Bank – PQ800’with super • 75% faster charging intelligent fast charging technology that lets • USB Type C port you experience up to 75% faster charging than • Conversion rate of 80 percent traditional solutions. It is also BIS Certified, has a • Li-Polymer Batteries conversion rate of up to 80%, comes loaded with • BIS Certified Li-Polymer batteries and Type C charging and yes it is Made in India. The power bank has a USB Type C port that can charge devices and can also be used to charge the power bank itself. PQ-800 has been designed to deliver superfast charging Corner Gadget with 8000mAh power bank which means drastic reduction in being plug in period. The power bank’s high power capacity makes it great for charging devices especially considering its 1 USB charging port. The device with its blazing speed offers conversion rate of 80 per cent. The PQ 800 comes with dual input of 5V/2A (Micro + Type C) and single output of 5V/3A , 9V/2A , 12V/1.5A which it adjusts automatically based on the device. The large capacity of power is sufficiently enabled for talk time and support with multimedia devices, along with 500 + power cycles in its lifetime beginning a new battle in Power! With charging efficiency as high as 75% , PQ800 can charge the latest android device 2 times while your iPhone 7,3 + times once the power bank is fully charged. Fabricated with Lithium Polymer batteries, the power bank equips a multitude of advanced safety features - Short Circuit Protection, Over-charge Protection, Over Discharge Protection & Over Voltage Protection that assures maximum usage and device safety all the time. To make sure that you never run out of charge again, Plush PQ800 has a clear LED display that accurately denotes the percentage of charge left in the power bank precisely letting you know when to charge the power bank again. The power bank comes with premium metallic glossy surface finish, designed to impress not just Price: Rs 3,499 with its mighty power but good looks. It is available in shades of black, white and rose gold. The product is available in leading online and retail stores. n

www.mymobileindia.com may 2017 | 139 140 | may 2017 Gadget Corner add- L to hangnotone,buttwoheadphoneswithease,comfort storage needs. headphone your for solution handy a it makes durability and design simple Hooka’s The of loads. heaviest the hold using 3M VHB, surface a a strong double-sided to acrylic foam tape that attaches can Hooka the dependable, and Solid off. falling headphones stop tip will the raised whilst headbands, and large small both can accommodate Hooka heaviest of headphones. The specially designed the seat even on holding the whilst form and shape lose won’t Hooka headphones of any weight. hanger, made from die-cast aluminum and designed to fit (i.e. table leg). surfaces vertical on fit to rotated be can or top) table (i.e. unit. The can Hengja shelving be horizontally either placed comfortably on its stand as its clamped to your desk, table or accessory, the Brainwavz Hengja allows headphones to sit Built and designed as a strong, durable, reliable headphone even whentheheaviestofheadphonesareplacedonit. bendingit of chances no with stylish, and sturdy both any almost of weight. Its all metal construction allows the Hengja to be headphones small or large for suitable is names– Hengja, Hooka and Truss! funky their are smartness and practicality their from apart Smart headphone hangers from Brainwavz from hangers headphone Smart Truss and Hooka Hengja, The Truss is a headphone hanger specifically designed multipurpose compact, a is hand other the on Hooka that hanger desk headphone practical a is Hengja three headphone hangers and what we really like really we what and hangers headphone three launchedhas Brainwavz brand accessories eading ons A solid construction means the Hengja Features: Material: • Min • Max • Plate • Plate • Clamp • Weight • Specifications: Vertical • Horizontal • Clamp Clamp Width Depth Depth : use 112g All-Metal use Size Size : on : 45 : 50 40 on shelving : : mm mm ~14 ~40 desks, mm mm mm units tables and MY shelves MOBILE add-ons Gadget Corner Gadget

Hooka Features: • Headphone hanger for vertical surfaces Truss Features: • Holds headphones of any weight without bending or losing its shape • Strong 3M VHB™ adhesive tape • Made with die cast aluminum • For use under desks, tables and shelves • Wide seat fits small to large headbands easily • Dual Headphone Support Specifications: • Mounting Method: 3M VHB™ adhesive tape • Weight : 125g • Material: All-Metal, Die-Cast Aluminium • Dimensions : 102 mm x 46 mm x 58 mm • Overall Dimensions: 162 x 45 x 60 mm • Plate Length : 78 mm • Headband Plate Dimensions: 45 x 50 mm each • Plate Width : 46 mm • Weight: 135 g • Material: All-Metal die-cast Aluminum

and convenience. The Truss allows users to store and protect multiple headphones in a neat and comfortable manner. Solid and dependable, it affixes under any desk or surface with a 3M VHB adhesive tape. Made with solid all metal aluminum, the Truss maintains its shape and form whilst holding the heaviest of headphones, making this handy little headphones hanger a cut above the rest. All three products are covered by a 2 year warranty and are available at Brainwavzaudio.in and at Amazon. in n

Price: Hengja: Rs 1299, Hooka: Rs 1499; Truss: Rs 1599

www.mymobileindia.com may 2017 | 141 add-ons

Predator G1 & Aspire VX 15 Exciting powerful gaming notebooks from Acer

After impressive success of Aspire VX 15 Features

Acer’s unified gaming series he Acer Aspire VX 15 is loaded with the latest 7th Gen Intel “Predator”, Acer continues TCore i7 processors and powered by the latest NVIDIA GeForce to innovate and delight GTX 1050 graphics card. It has an aggressive gaming design with iron red backlit keyboard. Dual fans boost up the thermal the gaming fans with new system for smooth gameplay which enhances the experience products and upgrading the in every intense battle along with Dolby Audio premium & Acer Predator series while lowering TrueHarmony.

Gadget Corner Gadget With bold aggressive designs powerful graphics and dynamic the price. Acer’s new top-of- cooling solution, the Aspire VX 15 delivers a sharp, sleek, and the-line Predator 15 G9- 593 high-performance gaming experience. The trapezoidal profile and 17 G9-793 Notebooks gives an energetic and aggressive impression. The concrete angle and great notable physical tapered edges creates a super sharp feature aggressive new looks, visual effect, surely piquing users’ curiosity. The new Aspire VX latest graphics and cooling 15 comes with 1TB of hard drive storage and 128 GB M.2 SSD, features, deliberated to maximize allowing one to store more multimedia files and enjoy faster speed. All essential ports are available and designed to keep gamers’ experience. Acer, one connected cables out of your way. The I/O ports are placed well of the largest PC vendors in on the both sides. It is neat and easy to let user connect various the world, has also launched peripherals. A display with IPS technology* provides a wide viewing angle up to 170º allowing you to share content simply VX 15 desktop, a budget and easily with those around you. You can see game worlds with version but equally exciting consistent, brilliant color and a full viewing experience from any gaming notebook. Aspire VX perspective. Products will be available online on FlipKart and through Acer 15 budget gaming Notebook retail stores. is engineered to de l i v er h i gh performance and the flexibility at an unmatched price range. While, Acer’s Predator G1compact desktop brings an overwhelming gaming power and performance with higher portability.

142 | may 2017 MYMOBILE W Acer Predator15(G9-593)&17 (G9-793) performance, the upgraded Predator series super-sizes super-sizes the gaming experience! Equipped with powerful NVIDI series Predator upgraded the performance, blade–Aero Blade along with Predator DustDefender, the boost and performancedown up. Housed with world’s thinnest metal fan temperature keep to fan extra with rig fan gaming the the that design injects powerful swappable FrostCore, with engineered is Notebook The expectation. Intel Corei7processors,thedeviceofferspowerbeyond Gen 7th the and card graphics 1060 GTX GeForce Pascal www.mymobileindia.com ith ith its G-S IPS antiglare Full HD (1920×1080) VR ready screen, impressive graphics and seamless Y NC NC A

Killer Pro for optimum internet connectivity. DoubleShort as well as Thunderbolt and 3 (Type-C) 3.1 HD provides laptop Predator the with immersive super-wide setup. On the connectivity front, connect up to 3 monitors to surround oneself in the game Onecan + audio. Dolby by SoundPound4.2 amplified info and PredatorSense with programmable keys and real-time top. the at performance gaming your keep to system thermal laptop enhances the cooling power and efficiency of the Experience Experience is enhanced with Predator ProZone keyboard

Rs 87,999 Rs Acer Aspire 59,999 1, Rs 17 (G9-793): Predator Acer Price: M I 2.0 connection, USB USB connection, 2.0 I add- n VX 15: ons may 2017 |

143 Gadget Corner add-ons

Muve Acoustics A-Star & A-Plus Portable Bluetooth Speakers Gadget Corner Gadget Distinct design ong Kong based Zeeva Electronics, after with powerful Hsuccessfully launching its ‘Drive in-ear earphones’ in India, has now rolled out its portable bass speakers for music lovers. MuveAcoustics A-Star and A-Plus speakers are a veritable treat for those who like to keep high-quality speakers handy with them and enjoy lilting tunes whenever possible. The distinctive style speakers are crafted to suit all your entertainment needs. n

Features of A-Star: • Wireless audio experience via Bluetooth streaming • Powerful bass • Durable body construction including IPX-6 water resistance rating and integrated rotary strap for full mobility • User-friendly design with intuitive interface • Long-lasting rechargeable battery that gives up to 6 hours of play time

Features of A-Plus: • Wireless audio via Bluetooth streaming • Deep bass • Compact body equipped with an industrial grade nylon strap • Long-lasting rechargeable battery that gives up to 7 hours of play time • Connector Type: Bluetooth, Aux-In

The products are exclusively available on Amazon & Croma.

Price: Rs 2,999 & Rs 3,999

144 | may 2017 MYMOBILE add-ons

Skullcandy Method Wireless Earbuds Cool and classy he Method Wireless comes packed Twith features, including a flexible and lightweight FlexSport collar. Because the collar enables reduced part count in the earbuds, the Price: Rs 5,299 buds themselves are lightweight, stable and comfortable in ear. DualLock technology provides added stability and supports a comfortable noise-isolating fit for longer workouts. Pureclean technology is blended into the eargel to keep them clean. Method Wireless, which also comes in a women’s model, includes up to 8 hours Gadget Corner Gadget of battery life, and sweat-resistance as well as built-in microphone and call, track and volume controls within easy reach. n

www.mymobileindia.com may 2017 | 145 146 |

ma Exclusive y 2017 Vantage N The Mobile of Upsurge Accessories The era of high mobile phone growth may be drawing to a close, but accessories accessories but close, a to drawing be may growth phone mobile high of era The with computers and laptops and vice-a-versa, phonebroadening accessories scope in India have beendevice able connectors.to attain Furthermore,compatibility various phoneproducts accessories sold asthat mobile are limited to compatibilityare likely towith increase, specific providing an opportune scope for mobilemarket. Demand for modular smartphones and mobile phones thatcould charge multiple devices in a go, is trending in the over USD 350 million in terms of revenues.of next Buyingten years, power sales banksof power banks in India will account for taking a huge heap in innovation. earlier. Hence, offering feature phones quarterwith throughnewer Juneaccessories 2016, up fromis 55 per cent threeshipments, months which are phones reaching retailers for sale, in thephone installed base. It had the majority share,feature 56 perphone cent,market is byabout 65 per cent of the total mobile It’s interesting to note that India’s in recent time i.e ‘feature phone’. that hasbeenregainingrelevance feel and the like. speakers togiveasurroundsound power banks, selfie cameras, larger as act can which batteries bigger towards shifting now is focus The others. the to compared as adoption widespread see to likely are batteries bigger particularly innovation. In India, accessories, drive the accessories market and also will popularity smartphone in upsurge Huge Accessories: more than 6% by 2020. is expected to grow at a CAGR of mobile phone accessories market Technavio, at global analysts the market. According to the market one of the key drivers that will impel the prospects for growth in this growth and innovation time. Theand betterneed withto bringeach passingsmart dayaccessories aroundand mobiles look are the accessoriesisset – whichfor are gettingan betterexciting timefeatures and functionalities. And one such innovation evolving segment is in for an exciting time time exciting an for in is segment According to a report by Future Market Insights, in the span According toareportbyFutureMarketInsights,inthespan Inanother category of phones Smart with Living Better a plateau, relentless innovation will continue to drive as the cell phone. So while the usage may be nearing o other personal device has had the same societal impact

Point By ManishGupta consumer. demandingwell-informedand a makes reviews and ratings ready access to comprehensive data about vendors, products, The decisions. purchase crucial their making before channels Consumers aretechandonline-savvynowexploremultiple created opportunities for consumers to make online topurchases. drive sales through the offline platforms. This trendis has essentiallyalso all about leveraging the O2O seemstobethenewbuzzwordindigitalspace,which digital and mobile medium of building a bridge between the e-commerce and retail spaces. growing online-to-offine (O2O) spacelarge number of retail outlets per toconsumers has given rise to address the the pressing consumerneed even if they are competitors from the other a to complimentary are channels Both mobiles. end.of case the in The accessories market in India is likely to generate over $150 million With surge in sales of other related products, theheadsets, mobile phone protective screens and cameras,wireless dongles, selfie sticks,ear thermal imagingbuds, cameras, VR among others. other mobilephoneaccessoriessuchaskeyboardattachments, of sales opportunity for consumers,triggeringan Indian by of end-use among consumers. Technologicaladvancements are openhandedly welcomed n Mobile Accessories, Intex TechnologiesIntex Accessories,Ltd. Mobile (India) shop for accessories too as they bothdo online and offline channelsconsumers to will continue to look at bounds, if not exponentially. and leaps by growth its to lead industry, which will automatically and disrupt the mobile accessoriescompanies are bound to innovate years. revenuesin the span of next ten India’s mobile phone accessories of half for account collectively states in South and West India 30% willof the market revenues, while to dominate by accounting for overStates in North India will continue mobile phone accessories in buying India.for channel distribution most-preferred the as trending revenues.Multi-brandstoresare Retailing channels: Indian Indian channels: Retailing trends, emerging these With The author is Business Head, Business is author The MY MOBILE

RNI REG NO./DELENG/2005/15033 DL (ND) - 11/6100/2015-16-17 (Posting Date 26-27 of every month) Publishing Date- 22-04-17