The Effects of Website Provision on the Demand for German Women's
NBER WORKING PAPER SERIES THE EFFECTS OF WEBSITE PROVISION ON THE DEMAND FOR GERMAN WOMEN’S MAGAZINES Ulrich Kaiser Working Paper 8806 http://www.nber.org/papers/w8806 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 February 2002 I wish to thank Christine Konrad and Laura Berndt of Gruner + Jahr, Carmen Basler of Burda Advertsing Center, Linda Knab of Arbeitsgemeinschaft Markt-Analyse and Birgit Zöllner of Jahreszeitenverlag for kind data provision and advice. I also gratefully acknowledge the perfect data support provided by Marco Kramer. This research benefited from comments received at workshop presentation at Harvard University and the NBER, in particular from Ernst R. Berndt, Iain Cockburn, Liran Einav, Markus Möbius, Maria Moral, Julie Mortimer, Ariel Pakes and Minjae Song. It also gained from kitchen-conversations with Richard B. Freeman on the premises of the NBER. I am indebted to the VolkswagenStiftung for funding this research within the ‘Empirical Economics -- Program of Fellowships for German Researchers in the United States’ program and to the NBER, especially Ernst R. Berndt, for hosting me during the academic year 2001/2002. The views expressed herein are those of the author and not necessarily those of the National Bureau of Economic Research. © 2002 by Ulrich Kaiser. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including © notice, is given to the source. The Effects of Website Provision on the Demand for German Women’s Magazines Ulrich Kaiser NBER Working Paper No. 8806 February 2002 JEL No. C3, L1 ABSTRACT The effect of website provision on the demand for German women’s magazines is analyzed using differentiated product demand models estimated on panel data that cover the period 1990–2000.
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