The importance of the shaft

You send the same registration number to the same manufacturer and the customer still complains that the set doesn't feet right. The reason could well be the wrong shaft.

by Roger Ganem

H ave you ever wondered why a new set of clubs ordered to the same specifications of an older set feels different? Have you had members dissatisfied with your method of fitting even though you copied down the same registration number and wrote the same man- ufacturer? According to one expert, "the new clubs are undoubtedly made with the same components of the old, but they don't reach a suffi- cient level of fatigue that would make them react as the old ones did. If the clubs went through a 'breaking-in' period, the cus- tomer might be more completely satisfied." What does all this mean to you, the golf pro? It means that you should know as much as possible about your customer's style of play so that you can provide the manufacturer with more information. He, in turn, will then be able to come up with the proper shaft for the customer. Most weekend duffers are un- aware of the importance of the shaft. And it might well be better that they aren't so concerned. For it's the club maker who can best decide just what is best for your customer. And the more informa- tion you can give him, thebetterthe fit, and the happier the customer. The manufacturer knows the vari- able of each of the shafts now available and he can use his exper- ience of formulated know-how to come up with the right combina- tion. Give him facts regarding phy- sical characteristics, personal re- quirements, height, weight, arm length and age. Also, whether the

Continued on page 45 Shaft Continued from page 42 customer is a hitter or a swinger, helping it return faster and give what his main problems are (i.e. the player a feeling of the shaft's does he hook, slice, hit them high being alive. or low), the size of his hands, "Because there are no machines wrists, forearms and legs, and now in use to measure the speed the specifics of the clubs he is of return or the occilation, I took presently using. a shaft deflection board and, with With all this information, the pulled weights and release, did club maker should come up with this measurement by judgment. Af- the shaft that will get the clubhead ter four years of developing, I'm in proper hitting position precisely introducing the Phantom Shaft at the instant his hands are in which weighs only four ounces. position. It's steel. It has a thinner wall but The story of shafts is one direct- has had no breakage from any struc- ly related to hand action. It should DOCKET DYNAMIC tural weakness." form a straight line with the left "Shaft deflection," reiterates hand-left arm at impact. The cor- Of the three popularly-known shafts on John St. Clair, Spalding's club mak- the market, the Rocket has the flex rect shaft will enable the good point highest (near grip), the Dynamic er and manager of its custom-built golfer to use his talents more auto- lowest while Pro Fit is in between. department, "can be ordered by matically, without any need for describing the member's swing. compromising his swing or chang- and distance from the tip of the This is why we have to know ing his personal tempo. shaft to the first step on the shaft. whether he is a hard hitter or a There are three popularly known The Dynamic shaft is considered swinger with a lesser clubhead shafts on the market, excluding to be a "strong" shaft and is much speed. Also," as notedbefore, "an the personalized names some man- in use on the professional tour to- evaluation of his strength, size of ufacturers give theirs: the Pro Fit, day. The Rocket shaft is described hands, wrists, forearms and legs the Rocket and the Dynamic. These as having the kick up higher on the is important because all have a di- shafts are available in extra stiff, shaft, near the grip, while the Pro rect bearing on final specifications. stiff, regular, semi-flexible, and Fit generally splits this difference. "Generally, the stiffer the shaft, ladies'. (There are also the Meteor, The matter of golf shafts was the more control; the softer the the Century and the 325 Series all discussed with Irv Schloss recent- shaft, the higher the ball will travel. made by True Temper, but they ly. "It has been the goal of many But if a shaft forces the golfer to are offered only in men's medium manufacturers," he said, "to get change his tempo, even if he can flex and in ladies' flex). Each of the firmest, thinnest, lightest shaft hit a straight ball, it is not the cor- the categories is similar in butt di- possible on a properly balanced rect shaft for him. No golfer can ameter and tip diameter except the club; like having a shaft with zero compensate consistently." Dynamic Stiff . Its tip dia- weight, smallest possible size with "In today's shafts, the most flex- meter of .294 is greater than the stiffness. If this could be achieved, ible portion is in the lower section, .286 of both the Pro Fit and Rocket shafts with trimness and no bulk near the head," says Mr. Schloss. wood shafts. could be made to help even a lady "In my opinion, this is not the most It isn't likely that the same feel play golf more effectively. efficient placement. I think there could be produced in all these "To be good, a golf shaft must should be some solidity in the low- shafts. Each has a different pattern. return as fast as possible to its er section to back up the shock of The dimensions aren't alike as to original position after impact. This impact. Control point should be location of steps, length of the is known as the coefficient of res- somewhere in the upper 2/3 of the steps, wall diameter, wall thickness titution. And it should occilate, shaft. I look at this as a fulcrum

Continued on page 74 Shaft Continued from page 45 as well as the control flex area. "The old Kroydon Company of Maplewood, N.J., had developed machines to produce high-powered shafts that could be controlled to any diameter and wall thickness in any part of the shaft. Its shape of configuration was such that it insured a very stiff lower section with controlled flexibility further up the shaft. "But where do we go from here?" he asks. "I'm convinced," says Mr. Schloss, "that the tip diameter of shafts is too small for steel, alu- minum or stainless steel. I'm con- ducting research for a shaft to fit over the neck of irons, to taper down to a controlled flex point or precise fulcrum up the shaft, then to taper again to reach a butt dia- meter of not more than .600. "With woods, I'd increase the diameter and taper of the tip sec- tion of the shaft up some 3V4 inches from the bottom, then have a taper to a controlled flex point or ful- crum and finally graduate up to the same .600 or .580 diameter at the MONEY BAGS butt end. New 4-bagger — Money-Maker fatigue. With our 4-bagger, each "I say the lighter the weight of It's as simple as this: if you've member of a foursome can walk 9, the shaft, the better the balance. been renting a 2-bag car for $7, ride 9. Each golfer in a threesome But aluminum is not the answer. you can almost double your rental is able to ride 12 holes. It does not return the club to its income by getting $12 for our new Advantages of the 4-bagger original position as fast and it 4-bagger. And each golfer pays lessf — Doubles your income potential doesn't occilate. It feels dead. Cer- Double your fleet capacity? with less initial investment tainly, stainless steel can be con- Yes. And with less cars. You go — Doubles fleet capacity for those sidered the lifetime shaft." through those peaks of demand — periods of peak usage John St. Clair agrees that "a light- — Eliminates caddy problem for tournaments, corporate outings er overall weight to the shaft will — Reduces cost-per-rideron rentals and other special occasions. You increase the velocity of the club- probably have to beg, borrow or — Expands market to threesomes head and generate more energy rent additional cars. Our new 4- and (distance), eliminating the need to bagger will accommodate twice as — Satisfies golfer's need to exer- many golfers, double your fleet cise, without fatigue change your timing." However, he feels that "this could be the alu- capacity. No more begging. Pay yourself with a demonstration. minum shaft. You can't have help The name of the game is profit and Most golfers want exercise, too! in the clubheld' without control. For the first time, a foursome or our new 4-bagger doubles your po- A softer shaft that provides more threesome can rent one car. Most tential. Call or write us today for a distance only if your timing is per- golfers want exercise, without demonstration. That's free. fect is not the answer. The correct CLUBCAR DIVISION - Stevens Appliance shaft will have all compensating Truck Co. Box 897, Augusta, Georgia • Send technical bulletins: "Care and factors built right in." Feeding of Golf Car Batteries," etc. But whether your shaft is alu- • We'd like a CLUB CAR demonstration CU Cm minum, steel, glass or stainless NAME steel, if it doesn't get the clubhead CLUB to the ball the exact instant your innsF« hands are in hitting position, then CITY COUNTY it is not the one for you. STATE ZIP Irv Schloss was then asked what Limited Number of Distributorships Ava lable Write for Details else is new in shaft development. "Most of the research and de- Continued on page 76 TIME SAVER-PROFIT MAKER LUCKY BUCK shaft THE NOWLEN SOLID GOLF BALLS Continued from page 74 RACK velopment into shafts took place FULL REGULATION SIZE before World War II. Since then, $3.60 per dozen wholesale approximately 90 per cent of all shafts have followed the pattern Solid Range Balls $2.85 per dozen to introduced by True Temper in 1932. ranges. "The True Temper Vickery pat- Plastic Golf $2.10 per thousand tern followed the 2/3-1/3 theory, in 50,000 lots. as did the old Bell Bottom shaft, BUCK MFG. CO. but the latter never really became popular because of too much flex 109 Pierce St. North Aurora, ill. 60542 in the upper section. The Heddon Tear Drop shaft was also used and For more information circle number 198 on card is still well thought of. Hangs on wall or stands on counter Nothing 'cut' with this "In 1964, True Temper made COUPON except grass steel shafts at four ounces which Attractive, orderly display attracts cus- still retained the firmness necessary the way it should be! tomers—speeds ball selection and sales for strong players. The shafts in the Send it wood clubs were made in two-step 1 Holds 195 packs of 3 or 4 balls to Bridgeport configurations and in one-step for Read why Manco- Size—32" Wide, 8" Deep, Locke Handles the irons. One large manufacturer 2 221/2" High and several makers of custom-built Easier... 3 Beautiful Walnut Finish Cuts Better.. . clubs used them constantly. Costs Less ... Bottom pack pulls out without "But not enough research and 4 disturbing pack above development in other configura- tion changes is taking place. This PRICE $59 Send me FREE Literature is because a near-monopoly still PLYWOOD INN r' Highwheel Mowers exists: there is a minimum number 810 Highland Ave. St. Joseph, Michigan 49085 . . . and also on Locke reel and rotary mowers. of shaft manufacturers and conse- I'd like the name of closest dealer too. quently little or no competition." For more information circle number 261 on card

(name) (street) In any case, Mr. St. Clair agrees with Mr. Schloss about the impor- (city) (state) (ZIP) )Mfg. COS., |nc.5620;Y MacCorkle A»..,S.W. tance of giving the manufacturer ' ® South Charljton, W. Va. as much information as possible. For more information circle number 215 on card "I would like to see the home pro- fessional furnish us with specifics NEED TABLES? when ordering custom-built clubs SAVE MONEY! for his members. Using the tech- nical data booklet Spalding gives to each pro, he should ask for grip size, shaft length, lie and loft in numbers." (The standard club spe- cifications are obtainable from ORDER DIRECT FROM manufacturers). TURF SWEEPER He also summed it up quite well. Model 720E Sweeper FREE "If you have talent, you could prob- ROGERS SWEEPERS vary from small self propelled to large 5 cu. yard ca- MONROE ably do all right even with wrong pacity tractor drawn units. CATALOG clubs, just as you can learn to wear • Gathers - wet or dry • grass clippings, Why pay fancy prices for folding tables? Order shoes that are too large. But if you leaves, rocks, bottles, papers, dead DIRECT from MONROE! Almost 100,000 customers branches, cans and other unsightly debris. have golfing talent together with save time, trouble and MONEY by buying tables this POWER AERATORS easy, low-cost way! Mail coupon now for FREE catalog! the right clubs, you'll break through r The MONROE Co. 12 Church St., Colfax, Iowa 50054 —j • Designed to aerate deep and clean I Please send me your latest direct-price catalog. . to much better success." • under any ground conditions. • Relieves compaction Name • Renovates and removes Thatch Address — • Prepares Seedbed j City State Zip • Smooths rough areas • Drains low areas For more information circle number 153 on card REDUCE MAINTENANCE COSTS OVER 40 YEARS • All ore "One Man Operated". EXPERIENCE IN Automatic Golf Tees WRITE: Dept. GF Work Wonders -, INC. Rogers Mfg. Co., Inc. 4373 N. Elston Awe. the UNITED way Olathe, Kansas 66061 Chicago, III. 60641 913 - 764-1615 For more information circle number 210 on card For more information circle number 158 on card