Portrayal is promotion, it’s time to stop! 1 2 Portrayal is promotion, it’s time to stop! This report was written by Lathika Athauda, MPH in Epidemiology (University of Kelaniya) – Research Consultant, Centre for Combating Tobacco Manuja Perera, MD in Community Medicine (University of Colombo) – Deputy Project Director & Editor, Centre for Combating Tobacco Bimba Chandrasekara, MBBS (University of Colombo) – Research Officer, Centre for Combating Tobacco Roshan Jayawardhena, MBBS (University of Colombo) – Research Officer, Centre for Combating Tobacco Mahadula IP Kumari, BA (University of Kelaniya) – Research Officer, Centre for Combating Tobacco Mahesh Rajasuriya, MD in Psychiatry (University of Colombo) – Director, Centre for Combating Tobacco ACKNOWLEDGEMENTS The authors wish to thank the following individuals for their input and contributions in the analysis of the me- dia content: Anuranga Madhushan, Chamara Sampath, Chamath Nirmal, Chinthika Perera, K Ganapprasanna, Milinda Ranasinghe, Narmada Horadagoda, Nisha Arunathilake, P Dineshkumar, Raveen Mewantha, Sam- path De Saram, Thilak Wanasinghe, Vidusha Nethsara and Yogika Jayathilaka. The authors wish to also thank the following organizations for supporting the publication and dissemination of this report: The Faculty of Medicine, University of Colombo and Alcohol and Drug Information Centre (ADIC) Sri Lanka This report was funded by: A joint project of Institute of Policy Studies (IPS) Sri Lanka and KIVU International Published by: The Centre for Combating Tobacco, 40/18, Park Road, Colombo 05, Sri Lanka +94112581571 Email:
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