Journalism in Times of the Pandemic a Global View
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# 1 September 2020 It’s the end of the world as we know it. R.E.M. Journalism in times of the pandemic A Global View Issue 1 Étienne Godiard / Unsplash This work is supported by:: From London, From São Paulo, Luciana Gurgel Eduardo Ribeiro We see trust in the news falling in many The coronavirus countries with political polarisation a key is the biggest story factor. Rebuilding trust hilst working on this project, the song from in journalism to by restoring the value of the pop band R.E.M. started to play inside date. The biggest facts and evidence will our heads; a song that describes a dystopi- be a key part of the job Wan scenario after an earthquake. crisis in journalism to of all journalists over the In 2020, the world was not hit by an earthquake but by date. But it can also next few years. a virus; the consequence of which not even the most bring the greatest pessimistic would dream of living through. Nic Newman, Senior Six months after the World Health Organisation de- opportunities for the Research Fellow at the clared the coronavirus a pandemic, a new normal has future of journalism. Reuters Institute for the settled in. Study of Journalism at And while some sectors of the economy have started to recover, others will not recuper- Oxford University, lead ate as easily. Journalism is an example of that. author of the annual Digital News Report This inaugural issue of MediaTalks analyses the effects of Covid-19 on the media indus- try, looking to the future. We analysed research and interviewed professionals and aca- demics. A team of correspondents in seven countries took a closer look at the impact within their borders. Observing what has happened can help us understand what to expect ahead. It’s not the end There is still a great deal of uncertainty. However, no-one of the world. But for The negative doubts that the pandemic accelerated changes that impact of the economic were already underway in the media industry, which led journalism it may disaster it has caused to it reacting differently to other sectors that were taken be the end of the by surprise by this crisis. will hit the news industry hard. But it is world as we know it. The pandemic has caused a decline in revenue and job losses, as well as the closure of publications and a threat also going to accelerate to press freedom. The industry also faces challenges to current business models. It has some existing trends, accelerated changes that were already starting to be implemented, such as digitalisation for example, around and the migration of advertising budgets toward online platforms, as well as increased working practices. competition for audiences on social networks. In this ever-changing scenario, those who Combined with the adapt faster often stand out. anger over issues such Times are tough but also rewarding for quality journalism. Higher levels of news con- as racial injustice and it sumption and trust were the rewards achieved by the news media, which was rec- is clear that journalism ognised as the most reliable source of information about the disease at such a crucial will need to adapt its moment in history. culture as well as its The crisis caused by Covid-19 has raised awareness of the fundamental role of quality business models. journalism, and it is our mission to help highlight, strengthen and protect this essential facet of society. With this series of publications and the MediaTalks website, we want to Charlie Beckett, raise awareness of key factors that will help and assist this vital sector. We want to pro- Founder and director of vide support and encouragement to all freelance journalists, independent outlets and Polis, the LSE’s (London media companies trying to push forward and expand the ever-growing role of quality School of Economics) journalism. journalism think-tank Our special series Journalism in Times of the Pandemic – A Global View continues on the website mediatalks.com.br, with interviews, op-eds, researches and long read articles. News correspondents that participated in this edition: From Italy, From France, From Argentina, From US, From Australia, From Sweden, From Germany, Michele Oliveira Deborah Berlinck Monica Yanakiew Silvana Mautone Liz Lacerda Claudia Wallin Karina Gomes More from the correspondents’ view in mediatalks.com.br 2 A distant threat is less critical There was a notable difference between The situation in other countries did not news consumption by each country seem as serious as in Italy. But it would as the virus approached and changed change in a matter of weeks. everyone’s routine. When Italy was the The big epicentre of the epidemic in the world in early March, 93% of Italians searched for information about the situation at % story of respondents70 least once a day and almost two out of at least were watching 38% once a day three checked for updates several times news daily a day, according to a study by the agen- cy Edelman. several times s 32% per day In the same period, people of neigh- Covid-19 is unique and it Source: Edelman; global survey; March 6 to 10, 2020; bouring countries were much less 18 years and older; 10,000 respondents. is evolving on a daily basis, engaged than Italians, despite their causing an unprecedented proximity to one another and the free level of disruption and harm movement of travellers between them. Not yet affected by restrictions and so- to people’s lives and the cial distancing measures, only 56% of % spending 67 significantly global economy. This war is French and 50% of German popula- spending more 38% time engaging more time still raging and it combines tions were keeping as close an eye on with news Source: GlobalWebIndex; global survey; March 16 to all of the elements of a Covid-19 updates as the Italians. 20, 2020; 16-64 years. huge, devastating news sto- ry with increased relevance to the general public. For this reason, interest in the Then the global issue blew up subject matter has piqued Although the social and economic con- This can be explained by the fact that this and quality journalism has sequences of the pandemic have wors- moment in history was when the seri- observed an increase in ened over the months – with signs of ousness of the situation became clear to trust from readers and soci- the resurgence of the disease in some all and unprecedented social distancing countries – several nations experienced measures were taken, which confirmed ety as a whole. their peak in Covid-19 media coverage the pandemic as the dominating news by mid- to late-March. story. This was the peak of the panic, re- flected by the peak of the news coverage. Canada: From The biggest story of all time December to March, Germany: In March, TV access to online news ratings rose from 67% increased by 19% and to 76%, according to page views by 22%, Deloitte. The use of according to social media increased Comscore. from 40% to 53%, according to Statista. Brazil: 25% growth of TV Globo’s morning audience. Folha de United States: International S.Paulo recorded travel restrictions, France: More than 1 million 73.8 million unique suspension of NBA games references to Covid-19 visitors in April. and Tom Hank’s Covid-19 between March and May. diagnosis led traffic to Web traffic increased by explode. On March 12, the 50%. The coverage beat number of page views was that of the presidential 44% higher than in the election and of the yellow Argentina: 50% previous week, according to vest protests. Access to traffic increase in parse.ly. President Trump France Médias Monde La Nacion and briefings exceeded 12 million digital channels tripled. Infobae websites. viewers, according to the TV ratings rose Nielsen Institute. 10% between January and April. 3 BBC website scores record traffic The BBC is an example of the power of quality journalism. The British public service ne- twork’s website witnessed its highest levels of online traffic in Number of daily history the week right after the users initially doubles before falling back local lockdown begun, with more than 70 million unique local users. The daily average Government Boris Johnson announces Þrst admitted shielding measures to hospital of 12.5 million unique visitors Number of daily UK unique users doubled during lockdown to reach peaks of 30 million. Source: SourceDigital: Digital News NewsReport Report 2020, 2020, Reuters Reuters Institute Institute for for the the Study Study of Journalism, of Journalism, University University of Oxford. of Oxford. News consumption increases as the situation becomes more serious The degree of uncertainty and serious- ness of the pandemic in each country determined the volume and frequency of media consumption, with more and more people looking for reliable sourc- es to obtain information. In the case of online outlets, the frequent search for new information and updated num- bers on the disease led to a decline on time spent per session in March by 25% compared to January, while traffic rose by 80% in the same period, according to a study by ContentSquare. According to an Edelman survey, the three countries whose populations were most engaged with news about Source: Statista; Edelman global survey; March 6 to 10, 2020; 18 years and older; 10,000 respondents. the disease in March were also the three Source: Statista, Edelman global survey, March 6 to 10, 2020; 18 years and older; 10,000 respondents. countries most affected by Covid-19 af- at least 50% of the inhabitants of each ter China.