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Amadeus Itgroup EU-Africa Technical & Industrial cooperation - priorities for the future - EU-Africa Aviation Conference Luis Maroto, Deputy CEO Amadeus IT Group Windhoek, Namibia - 3 April 2009 © IT SA 2009 Amadeus Group Index Amadeus: a global technology partner and essential industry provider Technology for the airline industry New Generation Customer Management Systems Continued effort to provide value to the industry Amadeus presence in Africa © IT SA 2009 Amadeus Group 2 Amadeus provides IT solutions to all participants in the travel industry Travel Point Travel providers of sale buyers AIRLINES TRAVEL Corporations HOTEL AGENTS Properties CAR Locations Inventory Ticket CRUISE Pricing Airline Purchase Travellers Lines Sales Offices RAIL Lines TOUR Operators INTERNET AND INSURANCE ONLINE ACCESS Providers © IT SA 2009 Amadeus Group FERRY 3 Providers An essential industry provider 95% 526+ of world’s 100,000+ scheduled Travel agency million bookings network airline locations seats processed 56 400,000+ 80,000+ Low Cost terminals hotel Carriers worlwide properties 480+ 19% 144 online hosted million bookings airlines transactions per day © IT SA 2009 Amadeus Group 4 A global organisation with strong footprint and local expertise With 75 local commercial organisations Munich Bad Homburg Antwerp London Nice Waltham Madrid Miami Dubai Operating in 217 markets Bangkok Sydney Buenos Aires © IT SA 2009 Amadeus Group Amadeus sites Head commercial offices 5 Sustained R&D investment in technology Europe's #1 travel company in R&D investment in 2006 & 2007 Investment in R&D is at the core of Amadeus strategy Dedicated Corporate Innovation team Local solution centers in regions Sustained technology investment despite the economic slow down 48% growth in IT investment levels between 2005 and 2009 Investing in all areas of the travel distribution chain © IT SA 2009 Amadeus Group 6 Index Amadeus: a global technology partner and essential industry provider Technology for the airline industry New Generation Customer Management Systems Continued effort to provide value to the industry Amadeus presence in Africa © IT SA 2009 Amadeus Group 7 Altéa: a new generation of Passengers Services Applications… Altéa Altéa Altéa Reservation Inventory Departure Control “Tools for airlines to effectively process customers from booking to check-in” © IT SA 2009 Amadeus Group 8 … to reinvent critical processes of the airlines 5 core concepts Solve 4 issues in 1 go Single data source Replace legacy technology Customer centricity Implement superior technology Automation and flexibility Integrate easily and better with partners Common platform Keep up to date with industry mandates Designed for change © IT SA 2009 Amadeus Group 9 Altéa: The Proven Choice 80 airlines* 570 million passengers Million passengers contracted on Altéa 550 Airline in migration process 500 * Includes sub-hosted airlines & LOIs signed 450 400 350 +600% 300 250 200 22 airlines* 150 80 million passengers 100 50 0 © IT SA 2009 Amadeus Group 2004 2009 10 Continued effort to provide value to the industry Management of airline operations for customers and flights Reliable and low cost communication services For Airports Self service solutions Mobile technology applications Airline Retailing Platform optimises sales For Airlines opportunities Productivity and revenue-enhancing tools Airline Retailing Platform improves point of For sale display and functionality Travel Agencies Up-selling & cross-selling Leverage of mobile technology For Travelers RIM / Blackberry partnership © IT SA 2009 Amadeus Group Convenience and flexibility 11 Index Amadeus: a global technology partner and essential industry provider Technology for the airline industry New Generation Customer Management Systems Continued effort to provide value to the industry Amadeus presence in Africa © IT SA 2009 Amadeus Group 12 Servicing all of Africa 13 Commercial organizations All Countries covered © IT SA 2009 Amadeus Group 13 Developing partnerships with local airlines 8 Commercial organizations in partnership with an African airline Access to better market information for the Airline Common approach to the market to increase airline’s sales Increases local involvement to assist strategically Partnership between the market, the airline and Amadeus © IT SA 2009 Amadeus Group 14 Significant commercial activity in all of Africa Servicing 81% of all Travel Agencies 20 airlines use at least one component of Altéa 5 airlines already committed to the full Altéa platform AACO : 10-year exclusive distribution agreement with 13 member carriers 13 airlines representing 68% of reservations made by travel agents in the region Air Algérie, Kuwait Airways Sudan Airways Afriqiyah Airways Libyan Airlines Syrian Arab Airlines EgyptAir Qatar Airways Tunisair Etihad Airways Royal Air Maroc Yemen Airways Saudi Arabian Airlines © IT SA 2009 Amadeus Group 15 Amadeus position in the Travel Agencies adds value for the Airlines Advantages to airlines Captive audience Similar systems reduce errors Accurate airfare promotions Amadeus TAs market share Easy to run promotions >75% Proven & easy to 50% - 75% implement technology 25% – 50% <25% © IT SA 2009 Amadeus Group 16 We host global sales and reservations for 20 airlines in Africa © IT SA 2009 Amadeus Group 17 Committed to the communities we operate in Amadeus is involved in several social programs in Africa Support to local authorities to develop further tourism strategies Provide industry data and expertise Development of a worldwide voluntary micro-contribution application for travel websites to fight childhood illnesses Cooperation with local and regional authorities on educational programs to promote career development opportunities in travel and tourism Cooperation with food bank initiative in Egypt Support to Aids orphans program in South Africa 10 year tourism investment program in South Africa worth €22 million to promote black empowerment in tourism © IT SA 2009 Amadeus Group 18 Thank you © IT SA 2009 Amadeus Group 19.
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