EU-Africa Technical &Industrialcooperation EU-Africa Aviation Conference priorities forthefuture- - Windhoek, Namibia - 3 April2009 3 Windhoek, Namibia - Luis Maroto,Deputy CEO Amadeus ITGroup
© 2009 Amadeus IT Group SA Index
Amadeus: a global technology partner and essential industry provider
Technology for the airline industry
New Generation Customer Management Systems
Continued effort to provide value to the industry
Amadeus presence in Africa © IT SA 2009 Amadeus Group
2 Amadeus provides IT solutions to all participants in the travel industry
Travel Point Travel providers of sale buyers
AIRLINES
TRAVEL Corporations HOTEL AGENTS Properties
CAR Locations Inventory Ticket CRUISE Pricing Airline Purchase Travellers Lines Sales Offices RAIL Lines
TOUR Operators INTERNET AND INSURANCE ONLINE ACCESS
Providers © IT SA 2009 Amadeus Group
FERRY 3 Providers An essential industry provider
95% 526+ of world’s 100,000+ scheduled Travel agency million bookings network airline locations seats processed
56 400,000+ 80,000+ Low Cost terminals hotel Carriers worlwide properties
480+ 19% 144 online hosted million bookings airlines transactions per day © IT SA 2009 Amadeus Group
4 A global organisation with strong footprint and local expertise With 75 local commercial organisations
Munich Bad Homburg
Antwerp
London Nice Waltham Madrid
Miami
Dubai Operating in 217 markets Bangkok
Sydney Buenos Aires © IT SA 2009 Amadeus Group Amadeus sites Head commercial offices
5 Sustained R&D investment in technology
Europe's #1 travel company in R&D investment in 2006 & 2007
Investment in R&D is at the core of Amadeus strategy Dedicated Corporate Innovation team Local solution centers in regions
Sustained technology investment despite the economic slow down 48% growth in IT investment levels between 2005 and 2009 Investing in all areas of the travel distribution chain © IT SA 2009 Amadeus Group
6 Index
Amadeus: a global technology partner and essential industry provider
Technology for the airline industry
New Generation Customer Management Systems
Continued effort to provide value to the industry
Amadeus presence in Africa © IT SA 2009 Amadeus Group
7 Altéa: a new generation of Passengers Services Applications…
Altéa Altéa Altéa Reservation Inventory Departure Control
“Tools for airlines to effectively process customers from booking to check-in” © IT SA 2009 Amadeus Group
8 … to reinvent critical processes of the airlines
5 core concepts Solve 4 issues in 1 go
Single data source Replace legacy technology
Customer centricity Implement superior technology
Automation and flexibility Integrate easily and better with partners
Common platform Keep up to date with industry mandates
Designed for change © IT SA 2009 Amadeus Group
9 Altéa: The Proven Choice
80 airlines* 570 million passengers Million passengers contracted on Altéa 550 Airline in migration process 500 * Includes sub-hosted airlines & LOIs signed
450
400
350 +600% 300
250
200 22 airlines* 150 80 million passengers 100
50
0 © IT SA 2009 Amadeus Group 2004 2009
10 Continued effort to provide value to the industry
Management of airline operations for customers and flights Reliable and low cost communication services For Airports Self service solutions Mobile technology applications
Airline Retailing Platform optimises sales For Airlines opportunities Productivity and revenue-enhancing tools
Airline Retailing Platform improves point of For sale display and functionality Travel Agencies Up-selling & cross-selling
Leverage of mobile technology
For Travelers RIM / Blackberry partnership © IT SA 2009 Amadeus Group Convenience and flexibility
11 Index
Amadeus: a global technology partner and essential industry provider
Technology for the airline industry
New Generation Customer Management Systems
Continued effort to provide value to the industry
Amadeus presence in Africa © IT SA 2009 Amadeus Group
12 Servicing all of Africa
13 Commercial organizations All Countries covered © IT SA 2009 Amadeus Group
13 Developing partnerships with local airlines
8 Commercial organizations in partnership with an African airline
Access to better market information for the Airline
Common approach to the market to increase airline’s sales
Increases local involvement to assist strategically
Partnership between the market, the airline and Amadeus © IT SA 2009 Amadeus Group
14 Significant commercial activity in all of Africa
Servicing 81% of all Travel Agencies
20 airlines use at least one component of Altéa
5 airlines already committed to the full Altéa platform
AACO : 10-year exclusive distribution agreement with 13 member carriers
13 airlines representing 68% of reservations made by travel agents in the region
Air Algérie, Kuwait Airways Sudan Airways
Afriqiyah Airways Libyan Airlines Syrian Arab Airlines
EgyptAir Qatar Airways Tunisair
Etihad Airways Royal Air Maroc Yemen Airways
Saudi Arabian Airlines © IT SA 2009 Amadeus Group
15 Amadeus position in the Travel Agencies adds value for the Airlines
Advantages to airlines
Captive audience
Similar systems reduce errors
Accurate airfare promotions
Amadeus TAs market share Easy to run promotions >75% Proven & easy to 50% - 75% implement technology 25% – 50%
<25% © IT SA 2009 Amadeus Group
16 We host global sales and reservations for 20 airlines in Africa © IT SA 2009 Amadeus Group
17 Committed to the communities we operate in
Amadeus is involved in several social programs in Africa
Support to local authorities to develop further tourism strategies
Provide industry data and expertise
Development of a worldwide voluntary micro-contribution application for travel websites to fight childhood illnesses
Cooperation with local and regional authorities on educational programs to promote career development opportunities in travel and tourism
Cooperation with food bank initiative in Egypt
Support to Aids orphans program in South Africa
10 year tourism investment program in South Africa worth €22 million
to promote black empowerment in tourism © IT SA 2009 Amadeus Group
18 Thank you © IT SA 2009 Amadeus Group
19