Ryerson Brand Workshop

Brand Workshop | Presented by University Relations Why?

Brand Workshop | Presented by University Relations The conversation is changing

The reputation has We empower students Being part of skyrocketed into a to go out and really something that is school of innovation. build their future. growing is much more exciting than something that is We’re ready to take on We share a desire for already big. our peers in a way we change. It is a world couldn’t 10 years ago. of ‘No’ out there.

Diversity is not Ryerson is about We have the just race, it’s about changing the world. spontaneous ability different experiences. Even if it is just the to respond. world around you.

Brand Workshop | Presented by University Relations With Ryerson on the move, it is important to ensure our brand is working hard to support this growth and our reputation.

Brand Workshop | Presented by University Relations The Big Idea

Brand Workshop | Presented by University Relations Brand Workshop | Presented by University Relations The Intersection of Mind & Action

Brand Workshop | Presented by University Relations Brand Story Ryerson Brand Ryerson University is a leading comprehensive Platform Overview innovation university integrated into Toronto’s diverse urban core. At the intersection of mind & action, we’ve built a home and a hub for Brand Big Idea inventive and purposeful thinkers and creators The Intersection — all working to positively transform themselves, of Mind & Action their culture, the economy and society.

Brand Mission Brand Vision

Ryerson University can be found at the intersection of mind To be Canada’s leading university and hub for inventive and and action, equipping its students with the knowledge and purposeful thinkers and creators. experiences that empower them to positively and meaningfully transform themselves, their culture, the economy and society.

Brand Values Brand Differentiators Brand Tone

Diversity We Are Enterprising Optimistic Inventiveness We Are City Builders Grounded Resourcefulness We Are Connected by Diversity Progressive Relevance We Are Creators Inclusive Courage We Stay Relevant Daring Openness Scholarly

Brand Workshop | Presented by University Relations Where We’re Going

Brand Workshop | Presented by University Relations “Ryerson will become the destination of choice for creative and original thinkers, innovators and partners, dreamers and people of action.” - Mohamed Lachemi

• An exponential increase in reputation

• An increase in the value of a Ryerson degree

• The best in the world come here to study, work and teach

• To become the leader in experiential and work integrated learning

Brand Workshop | Presented by University Relations United Front

Brand Workshop | Presented by University Relations Brand Workshop | Presented by University Relations Old Logo

Brand Workshop | Presented by University Relations Refreshed Logo

Brand Workshop | Presented by University Relations Graphic Standards

Brand Workshop | Presented by University Relations Minimum Clear Space

• Clear space is determined by the width of the gold bar • Applies to all logo lock-ups as well

Brand Workshop | Presented by University Relations Logo Placement and Sizing

Primary placement Secondary placement (Posters, brochures) (Office stationery, banners)

Brand Workshop | Presented by University Relations Logo Dont’s

Do not change the Do not tilt the logo, Do not adjust the Do not place the logo on a background or image colours of the logo. even at 90 degrees. proportions of the logo. without sufficient contrast.

Do not create a Do not add effects to Do not edit or separate Do not create single-line logos. knockout version of the logo. the logo text from the the logo. logo container.

Brand Workshop | Presented by University Relations Lock-ups

Brand Workshop | Presented by University Relations Lock-ups = Typography

Brand Workshop | Presented by University Relations Logo lock-ups build on the university logo to create a signature specific to each entity within the institution.

They help us build brand association and visual clarity by reducing the number of stand-alone logos.

Brand Workshop | Presented by University Relations One Level Logo Lock-Up

Two Level Logo Lock-Up

Lock-Up with Two Entities

Partnership PARTNER Lock-Up LOGO

Brand Workshop | Presented by University Relations Brand Workshop | Presented by University Relations Partners: School of Interior Design Capital Projects & Real Estate The MPI Group

Partners: Zone Learning Launch Zone DMZ Human Resources Student Association

Brand Workshop | Presented by University Relations Typography Primary Typeface: Replica

Create systems and tools that encourage evolution. 38,950 students. 140,000 alumni worldwide. Prioritize today and tomorrow.

When Replica is not available use Arial

Brand Workshop | Presented by University Relations Typography Secondary Typeface: Lyon

Define a framework for diversity. Be consistently different. At the intersection of mind and action. 350 Victoria Street.

When Lyon is not available use Times New Roman

Brand Workshop | Presented by University Relations Colour Palette

Primary

Secondary

Tertiary

Brand Workshop | Presented by University Relations Principles of the Photographic Style

• Capture candid and real moments • Focus on action and context to tell a story • Use straight-on angles • Capture portraits, city scenes and campus locations • Use close-up or detail shots to highlight projects • Use unfiltered, authentic colour and natural contrast

Consent Forms

For all subjects that appear in-focus in your photos, you must obtain written permission for promotional usage. The consent form may be downloaded from the brand website.

Brand Workshop | Presented by University Relations Avoid the Following Photo Techniques

• Photographs that are dramatically angled

• Images with an obvious shallow depth of field

• Photographs that appear staged and inauthentic

• Isolating subjects from their visual context

• Photographs that are overly stylized or abstract

• Using imagery that features legacy branding

Brand Workshop | Presented by University Relations Working with Photographers

Usage • Decide where you’d like to feature the photos

Images • Decide how many images you will need from your photo shoot

Terms Real-world • Determine the time period for image use experience

Ryerson University is at the intersection of mind and action. What our students learn in the classroom is enhanced by real-world knowledge and experience. We champion diversity, entrepreneurship and innovation. Photographer Listings

A full list of prefered photographer vendors is available on the brand website under photography. ryerson.ca

Brand Workshop | Presented by University Relations Digital Asset Management System (DAM) assetbank.ryerson.ca

Brand Workshop | Presented by University Relations Graphic Device

Brand Workshop | Presented by University Relations Graphic Devices = Use of Boxes

Brand Workshop | Presented by University Relations Graphic Device

The university’s primary graphic device is a combination of overlapping boxes containing photography, text and brand colours.

Brand Workshop | Presented by University Relations Graphic Device Usage

Simple usage Complex usage

Brand Workshop | Presented by University Relations Layout Example

This is an example of a complex graphic usage where three boxes of imagery or coloured boxes are used.

Brand Workshop | Presented by University Relations Accessibility

Black or white text on a coloured background is permitted as long as it meets an accessibility rating of AA or AAA. To ensure that text remains accessible, use only these recommended text and colour combinations. Please also ensure that the font size is sufficient for readability. For full details on designing for accessibiltity please visit www.ryerson.ca/accessibility You may also contact IT Accessability Specialist Adam Chaboryk [email protected]

Brand Workshop | Presented by University Relations Downloadable templates now available at http://ryerson.ca/brand/downloads

Current Downloads

• PowerPoint • Posters • Invitation • Reports • Letterhead • Photography • Awards consent forms • Video bumper • Wayfinding

Brand Workshop | Presented by University Relations Infographics and Icons

Information graphics and the use of iconograhy are important visual tools for communicating vast amounts of information and data.

With an increase in requests for this type of design, we need to create a unified and universal look and feel across our collateral.

Brand Workshop | Presented by University Relations Brand Workshop | Presented by University Relations Infographics and Icons

Integrated within the heart of a world-class city, Ryerson seeks to positively impact Entrepreneurship Toronto’s economic, cultural, environmental 2015 Environmental Health and Safety Annual Report 2015 Environmental Health and Safety Annual Report and social needs through relevant research, academic approaches, experiential learning at Ryerson opportunities, partnerships and a culture of entrepreneurship. Performance Communication and Smart Risk Engagement

Highlights We are <0.1% 25% 0.47 Number of accident rate lower lost time injury rate ratio costs of lost time 494 enterprising 2,200+ students involved in than group average injuries to expected client companies Overall community accident rate Jobs created in new startups with a total of 52 reported accidents 2015 Highlights At 0.21 (11 lost time injuries), Continued record of excellent overall Ryerson’s innovation ecosystem over the last 5 years (sustained rate decline over a decade) Ryerson is well below the lost time WSIB performance rate for similar embraces many forms of partnerships The overall performance of our EHS strategy is ultimately measured The 2015 regulatory landscape was injury group rate average of 0.28 institutions. <1.0 = $$$ premium rebates. by three critical success factors: a positive regulatory profile and transformational, bringing in to sharp and platforms for market innovation, 820 youth (under influence, accident and incident rates trending toward our goal of focus the need to integrate broader risk including zones, incubators, age 29) from the broader zero, and a fully engaged community culture of smart risk taking. management efforts across the University accelerators and joint ventures. community involved with respect to experiential learning, Performance index of 0.47 resulting in client companies 2015 saw the emergence of new legislation and a radical advance 1,314 bio-safety, hazard communication, in a projected WSIB premium rebate in OHS Act scope. The spectrum of risk addressed within our risk due diligence and sexual harassment. of 10% ($164,000) Total innovators involved management strategy expanded in response. $164K projected premium rebate Risk Scope – Growth in Regulatory Landscape Integrated Risk Management Working out of one of Ryerson’s industry-specific Policies and Program zones, students prepare for the workplace of the We stay Priorities 2015 IRM website 21st century by developing their own startup or Human Pathogens Bill 132 Amendments to visits idea or collaborating on someone else’s – while relevant and Toxins Act OHS and MTCU Acts • Smoking and Vaping On Campus Policy Developed in 2015 receiving exclusive access to resources and • Associate Director, EHS and Risk Management 400K+ mentors. Ryerson’s ability to catalyze inventive Portfolio Filled Bio social and commercial applications through Sexual Safety • Business Continuity Management Plan Influenced provincial multi-disciplinary talent development and EHS Harrassment Over 2,000 community Development – Business Impact Analysis and federal legislative knowledge creation benefits all of society. Mandatory and Violence Process Initiated reforms to reflect members completed EHS- Training related training • Workplace Violence Response and Prevention “university-centric No Ministry of Labour orders, fines or smart risk taking” penalties or critical injury incidents Program Enhanced 2K+ Established 303 Courses offered Regulation 297 Under Bio-Safety and Laser Safety Programs Enhanced April 10 260 with entrepreneurship • Campus zones the OHS Act 2015 2010 Startup 10 as a component • New Hazardous Materials Waste Management focused on different Expanded Risk Number of risk assessments companies EL Process Implemented incubated or industries Learners conducted by faculty, staff Scope • Working at Heights Training Certification accelerated Students in Ryerson’s two and students entrepreneurship clubs, Hazardous Completed at the DMZ 226 Startup companies 310 SAGE and ENACTUS Materials Bill 18 Amendments • Physical Infrastructure Risk Proposal Phase 1 600+ and Noise to the OHS Act Implemented incubated or accelerated over the last two years in Workplace Hazardous Materials Information Youth from the broader • Launched phase 1 Implemented FOS, FEAS all zones Systems 2015 Transition Plan Developed Ranked top community involved in Global Harmonization System; (Business Impact and IRM collaboration 100+ entrepreneurship clubs Security University Emergency Response and Management university changes to regulations • Analysis) of University on the development incubator in under OHS Act Plan Amended Business Continuity of an academic physical North America Participants enrolled in • Bill 18 Amendments to the OHS Act Working Management Strategy infrastructure risk and third in National Security Reforms $213 optional specialization in Group Established Consistent Joint Health Affiliate group member COU and development plan management plan and the world 821 Zone Learning (Fall 2016) and Safety Committee leadership team on Ontario university organizational structure million consensus on all matters collaboration on IT (ARCIBUS) including hazardous Seed funding Teams currently 324 % development for EHS inspections waste management raised by DMZ working on startups 90 Ted Rogers School companies in all zones of Management faculty have 10 years industry 2 3 experience

Visit ryerson.ca/intersect to read about our inventors and innovators

Brand Workshop | Presented by University Relations Brand Classifications

Brand Workshop | Presented by University Relations 1. University Brand

The university brand is the overarching identity of the university. It is the voice used in top-level communications and when the university is speaking as one unified entity.

Brand Impression: This is Ryerson University.

Brand Workshop | Presented by University Relations Globe and Mail

Celebrated as leaders, united as changemakers

We honour this remarkable network of innovators with honorary doctorates from Ryerson University. The distinguished recipients come from diverse backgrounds and circumstances but are connected in their drive to innovate and improve the world. As we bid congratulations to this year’s graduating class, may they follow the paths blazed by these inspiring changemakers.

David Johnston Chair of the Rideau Hall Foundation

Canada’s 28th Governor General, Ratna Omidvar educator, charity champion, nation builder Senator for Ontario Senator, storyteller, leading voice on migration, diversity and inclusion Brian Porter President and CEO of Scotiabank

Economic builder, health-care advocate, patron of the arts

Alanis Obomsawin Abenaki Filmmaker

Award-winning Abenaki filmmaker, artist and activist, Indigenous leader, Helen Vari cultural luminary President of the George and Helen Vari Foundation

Philanthropist, city-builder, Mohamad Fakih promoter of cultural exchange President and CEO of Paramount Fine Foods

Restaurateur, newcomer advocate, passionate community leader

Frank Iacobucci Senior Counsel of Torys LLP Former Supreme Court Justice, master negotiator, author, Elyse Goldstein social advocate Founding Rabbi of City Shul

Pioneer Canadian Rabbi, mentor, feminist Jewish author, Michael Tulloch barrier-breaker Judge for the Ontario Court of Appeal

Judge, legal trailblazer, distinguished lecturer, driver of change

See how these leaders are championing change at ryerson.ca

Brand Workshop | Presented by University Relations Access to Education Campaign

Brand Workshop | Presented by University Relations Ryersonian Ads

From here you can go anywhere

The beginning of a new academic year – this is your time. We want you to make the most of your university experience by discovering everything Ryerson and Toronto have to offer. Opportunity and excitement surround you, be sure to explore the campus and our dynamic city.

Whatever your passion, there are other students who share it. Chances are there is a group, activity or event on campus that is right for you. Make friends, try something new. Step out of your comfort zone. You will find that Ryerson is a welcoming, vibrant and inclusive community.

I wish you all the best for a wonderful year.

President Mohamed Lachemi

Brand Workshop | Presented by University Relations 2. SRC/Academic Brand

SRC/Academic brands are parts of the university that are most closely associated with its mission of learning and scholarly, research and creative activity.

Brand Impression: What Ryerson does as a university.

Brand Workshop | Presented by University Relations Graphic Identities

Faculty of Arts Brand colour combinations Faculty of Arts Faculty of Community Services

Faculty of Science Zone Learning

Brand Workshop | Presented by University Relations Faculty of Arts

The opportunity Choose your adventure Choose your Where inspiration to travel to Germany Choose your adventure gave me insight into a different and similar immigration During his undergraduate degree, Aidan meets impact traveled abroad with ASB Ryerson to Laos Choose your discourse influenced in 2016 and India in 2017. His experience and fascination with international relations adventure led him to pursue a master’s degree in by geography, culture Immigration and Settlement Studies. Humanities & and education.” Aidan spent last summer at the University At Ryerson, you can customize your student of Osnabrück in Germany examining the history and modern manifestations of experience. The Faculty of Arts, like the – Aidan Kerr Social Sciences Politics & Governance enslavement in Canada and Germany. city of Toronto, is an exceptionally multicultural Immigration & Settlement Studies MA He plans to continue his research and contribute to the eradication of human community with a diversity of perspectives. trafficking and slavery. You’ll have a chance to broaden your worldview and engage with people from different programs and backgrounds.

Make connections Travel with a purpose

The Ryerson Liberal Arts Take a trip with ASB Society (RLAS) represents Ryerson, a student-led Faculty of Arts students, group offering international hosts events, and provides volunteer opportunities. funding for new student Ryerson students expand groups. their worldview while they experience and learn from Study abroad another culture.

An exchange is a unique Get involved Michelle Woolfrey opportunity for self- Arts & Contemporary Studies discovery and personal With support from the Michelle was born blind in her right eye and growth; education abroad Democratic Engagement lost the remainder of her vision just before can also help strengthen Exchange and Ryerson her 18th birthday due to a rare brain condition. your understanding Leadership Lab, students She came to Ryerson to study human rights of cultural diversity and took part in CAN STUDY and law. In 2017, Michelle founded Blind Girl international issues. US – a tour to Chicago

Inc. to teach others about accessibility and where they met with disability. Her presentations to the community Explore events on campus community organizers, focus on removing attitudinal and systematic leaders in office, policy barriers. By removing these societal obstacles, For example, Social Justice advisors, and campaign she can help shift people’s perspectives to Week includes discussions strategists to learn about become more inclusive. She is working towards and workshops touching on democratic engagement her goal of becoming a lawyer specializing in themes of Indigenous culture disability advocacy. and complete a community and solidarity, disrupting the placement. school-to-prison pipeline, and building skills to turn social justice passion to concrete Where inspiration meets impact action for social change. Where inspiration meets impact

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Brochure eHeader

Brand Workshop | Presented by University Relations Web and Mobile

Brand Workshop | Presented by University Relations Faculty of Community Services Interprofessional Education

Collaborating for healthy communities

ryerson.ca/ipe

ryerson.ca/fcs

Engaging with communities to enable change that matters

Postcard Retractable Banner Stickers

Brand Workshop | Presented by University Relations Zone Learning

Work for a startup Get real-world experience The portfolio on campus with zone learning builder With zone learning, you learn teamwork and collaboration Interior Design student Eleanor Ching-yee Kuan, created real-world projects for her by working on real-world projects. What better way to start portfolio before graduation. In 2015, zone a job interview than by describing the experience you gained learning prepared Eleanor to be a team leader on the design, build and installation of a by developing and launching an idea! booth at Ryerson’s Interior Design School for Amsterdam-based magazine, Frame, the world’s leading interior design publication. Zone learning is: Her work was also featured on stage at the Ryerson Communication & Design Society’s • Meeting other like-minded individuals; excellent 2015 Gala (image below). networking opportunities “ First year is a great time to get involved Zone learning supported Eleanor’s goals • Tangible experience that strengthens your resumé or portfolio through project-focused mentorship and because you are open to everything – • Soft skill development, like teamwork, communication teamwork. She has also learned soft and meeting new people and learning and meeting deadlines technical skills like taking a design from new things. Overall I have learned to computer to real-life structure, working • Getting others excited about your cause or idea within real-world budgets, and how to think big and not to limit myself.” • Access to workspace, programs, mentorship and workshops lead a team. – Eleanor Ching-yee Kuan to learn skills that grow your idea Zones: Design Fabrication Zone

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Not everyone wants Fashion Zone Design Fabrication Zone Explore the possibilities at any of Canada’s newest space for fashion- An interdisciplinary space for to be an entrepreneur. inspired business and innovation accelerating spatial ideas, design learning and 3D production towards Ryerson’s 10 zones. Each specialized Transmedia Zone construction or business Zone startups and projects often look An ideation and prototyping space zone comesfor interns,equipped contractors or withpaid employees zone- focused on the future of content SocialVentures Zone and storytelling A space directed at the next generation with diverse academic backgrounds and of changemakers, transforming ideas specific resources,skill-sets that will help workspaces their startups grow. and DMZ into action to create positive and viable One of Canada’s largest multi- social change campus and industry mentors. You can disciplinary co-working spaces for the next generation of entrepreneurs Science Discovery Zone A research and development space find or start aSee project who’s hiring in at any zone to Biomedical Zone that provides ties to groundbreaking A development space for startups work in the sciences to new discoveries, grow your uniqueryerson.ca/zonelearning set of skills – we’re in biomedical and health-care rigorous thinking, and practical ventures, partnered and located in problem solving St. Michael’s Hospital here to help you follow your passion! Legal Innovation Zone iBoost Zone A co-working space that aims to change An acceleration platform space the status quo of Canada’s legal system designed for customer-centric problem solving, directed at entrepreneurial Innovation Centre for technology students Urban Energy (iCUE)

iBoost Zone An academic-industry partnership Virtual reality that explores and develops innovative demonstration solutions to urban energy challenges 10 11

Nelson Mandela Laneway Poster Postcard

Brand Workshop | Presented by University Relations Faculty of Science

Study internationally

Global Science Citizen Program ryerson.ca/science/GSC

Biomedical Physics MSc/PhD Open House

Thursday, February 8, 2018 6:00 – 8:00 p.m. Science Interested in a MSc or PhD in Biomedical Physics? Connect with faculty, students and staff to learn more Open House about Ryerson University’s CAMPEP accredited program. Connected RSVP today! Science ryerson.ca/biomedphys Meet students and professors on March 14. Sign up today

Poster Retractable Banner Digital Ad

Brand Workshop | Presented by University Relations Nelson Mandela Laneway Posters

“ The knowledge, Ryerson presents… Indigenizing understanding and KAIROS fashion critical thinking made Blanket possible through the humanities and Exercise Monday and Tuesday, May 29 – 30 social sciences are 3 – 4:30 p.m.

Riley Kucheran wants to Student Campus Centre helping us build Tecumseh Auditorium Indigenize the fashion industry. For his Communication and 55 Gould Street Culture PhD dissertation, the Two-Spirited Ojibway graduate the kind of Canada student is exploring clothing and cultural assimilation in Indian Residential Schools, and will we need for the launch the Canadian Council of Aboriginal Design to support Indigenous artists. With research that breaks next 150 years.” boundaries and blends fashion, history and zone learning, Riley says “a project like mine couldn’t – Dr. Mohamed Lachemi, P.Eng., FCAE, FCSCE happen anywhere else.” President and Vice-Chancellor, Ryerson University How will you create change in the world?

From May 27 to June 2, Ryerson will host some of Canada’s most prominent thinkers at the 86th annual ryerson.ca/graduate Congress of the Humanities and Social Sciences: congress2017.ca

Brand Workshop | Presented by University Relations ryerson.ca/brand

Brand Standards Guide

Brand Platform Overview

Writing Style Guide

Web Style Guide

Messaging Guide

Brand Workshop | Presented by University Relations Questions? Please contact your marketing officer or email us at [email protected]

Brand Workshop | Presented by University Relations