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Ryerson Brand Workshop Ryerson Brand Workshop Brand Workshop | Presented by University Relations Why? Brand Workshop | Presented by University Relations The conversation is changing The reputation has We empower students Being part of skyrocketed into a to go out and really something that is school of innovation. build their future. growing is much more exciting than something that is We’re ready to take on We share a desire for already big. our peers in a way we change. It is a world couldn’t 10 years ago. of ‘No’ out there. Diversity is not Ryerson is about We have the just race, it’s about changing the world. spontaneous ability different experiences. Even if it is just the to respond. world around you. Brand Workshop | Presented by University Relations With Ryerson on the move, it is important to ensure our brand is working hard to support this growth and our reputation. Brand Workshop | Presented by University Relations The Big Idea Brand Workshop | Presented by University Relations Brand Workshop | Presented by University Relations The Intersection of Mind & Action Brand Workshop | Presented by University Relations Brand Story Ryerson Brand Ryerson University is a leading comprehensive Platform Overview innovation university integrated into Toronto’s diverse urban core. At the intersection of mind & action, we’ve built a home and a hub for Brand Big Idea inventive and purposeful thinkers and creators The Intersection — all working to positively transform themselves, of Mind & Action their culture, the economy and society. Brand Mission Brand Vision Ryerson University can be found at the intersection of mind To be Canada’s leading university and hub for inventive and and action, equipping its students with the knowledge and purposeful thinkers and creators. experiences that empower them to positively and meaningfully transform themselves, their culture, the economy and society. Brand Values Brand Differentiators Brand Tone Diversity We Are Enterprising Optimistic Inventiveness We Are City Builders Grounded Resourcefulness We Are Connected by Diversity Progressive Relevance We Are Creators Inclusive Courage We Stay Relevant Daring Openness Scholarly Brand Workshop | Presented by University Relations Where We’re Going Brand Workshop | Presented by University Relations “Ryerson will become the destination of choice for creative and original thinkers, innovators and partners, dreamers and people of action.” - Mohamed Lachemi • An exponential increase in reputation • An increase in the value of a Ryerson degree • The best in the world come here to study, work and teach • To become the leader in experiential and work integrated learning Brand Workshop | Presented by University Relations United Front Brand Workshop | Presented by University Relations Brand Workshop | Presented by University Relations Old Logo Brand Workshop | Presented by University Relations Refreshed Logo Brand Workshop | Presented by University Relations Graphic Standards Brand Workshop | Presented by University Relations Minimum Clear Space • Clear space is determined by the width of the gold bar • Applies to all logo lock-ups as well Brand Workshop | Presented by University Relations Logo Placement and Sizing Primary placement Secondary placement (Posters, brochures) (Office stationery, banners) Brand Workshop | Presented by University Relations Logo Dont’s Do not change the Do not tilt the logo, Do not adjust the Do not place the logo on a background or image colours of the logo. even at 90 degrees. proportions of the logo. without sufficient contrast. Do not create a Do not add effects to Do not edit or separate Do not create single-line logos. knockout version of the logo. the logo text from the the logo. logo container. Brand Workshop | Presented by University Relations Lock-ups Brand Workshop | Presented by University Relations Lock-ups = Typography Brand Workshop | Presented by University Relations Logo lock-ups build on the university logo to create a signature specific to each entity within the institution. They help us build brand association and visual clarity by reducing the number of stand-alone logos. Brand Workshop | Presented by University Relations One Level Logo Lock-Up Two Level Logo Lock-Up Lock-Up with Two Entities Partnership PARTNER Lock-Up LOGO Brand Workshop | Presented by University Relations Brand Workshop | Presented by University Relations Partners: School of Interior Design Capital Projects & Real Estate The MPI Group Partners: Zone Learning Launch Zone DMZ Human Resources Student Association Brand Workshop | Presented by University Relations Typography Primary Typeface: Replica Create systems and tools that encourage evolution. 38,950 students. 140,000 alumni worldwide. Prioritize today and tomorrow. When Replica is not available use Arial Brand Workshop | Presented by University Relations Typography Secondary Typeface: Lyon Define a framework for diversity. Be consistently different. At the intersection of mind and action. 350 Victoria Street. When Lyon is not available use Times New Roman Brand Workshop | Presented by University Relations Colour Palette Primary Secondary Tertiary Brand Workshop | Presented by University Relations Principles of the Photographic Style • Capture candid and real moments • Focus on action and context to tell a story • Use straight-on angles • Capture portraits, city scenes and campus locations • Use close-up or detail shots to highlight projects • Use unfiltered, authentic colour and natural contrast Consent Forms For all subjects that appear in-focus in your photos, you must obtain written permission for promotional usage. The consent form may be downloaded from the brand website. Brand Workshop | Presented by University Relations Avoid the Following Photo Techniques • Photographs that are dramatically angled • Images with an obvious shallow depth of field • Photographs that appear staged and inauthentic • Isolating subjects from their visual context • Photographs that are overly stylized or abstract • Using imagery that features legacy branding Brand Workshop | Presented by University Relations Working with Photographers Usage • Decide where you’d like to feature the photos Images • Decide how many images you will need from your photo shoot Terms Real-world • Determine the time period for image use experience Ryerson University is at the intersection of mind and action. What our students learn in the classroom is enhanced by real-world knowledge and experience. We champion diversity, entrepreneurship and innovation. Photographer Listings A full list of prefered photographer vendors is available on the brand website under photography. ryerson.ca Brand Workshop | Presented by University Relations Digital Asset Management System (DAM) assetbank.ryerson.ca Brand Workshop | Presented by University Relations Graphic Device Brand Workshop | Presented by University Relations Graphic Devices = Use of Boxes Brand Workshop | Presented by University Relations Graphic Device The university’s primary graphic device is a combination of overlapping boxes containing photography, text and brand colours. Brand Workshop | Presented by University Relations Graphic Device Usage Simple usage Complex usage Brand Workshop | Presented by University Relations Layout Example This is an example of a complex graphic usage where three boxes of imagery or coloured boxes are used. Brand Workshop | Presented by University Relations Accessibility Black or white text on a coloured background is permitted as long as it meets an accessibility rating of AA or AAA. To ensure that text remains accessible, use only these recommended text and colour combinations. Please also ensure that the font size is sufficient for readability. For full details on designing for accessibiltity please visit www.ryerson.ca/accessibility You may also contact IT Accessability Specialist Adam Chaboryk [email protected] Brand Workshop | Presented by University Relations Downloadable templates now available at http://ryerson.ca/brand/downloads Current Downloads • PowerPoint • Posters • Invitation • Reports • Letterhead • Photography • Awards consent forms • Video bumper • Wayfinding Brand Workshop | Presented by University Relations Infographics and Icons Information graphics and the use of iconograhy are important visual tools for communicating vast amounts of information and data. With an increase in requests for this type of design, we need to create a unified and universal look and feel across our collateral. Brand Workshop | Presented by University Relations Brand Workshop | Presented by University Relations Infographics and Icons Integrated within the heart of a world-class city, Ryerson seeks to positively impact Entrepreneurship Toronto’s economic, cultural, environmental 2015 Environmental Health and Safety Annual Report 2015 Environmental Health and Safety Annual Report and social needs through relevant research, academic approaches, experiential learning at Ryerson opportunities, partnerships and a culture of entrepreneurship. Performance Communication and Smart Risk Engagement Highlights We are <0.1% 25% 0.47 Number of accident rate lower lost time injury rate ratio costs of lost time 494 enterprising 2,200+ students involved in than group average injuries to expected client companies Overall community accident rate Jobs created in new startups with a total of 52 reported accidents 2015 Highlights At 0.21 (11 lost time injuries), Continued record of excellent overall Ryerson’s innovation ecosystem over the last 5 years (sustained rate decline over a decade)
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