TIM O’TOOLE CREATIVE LEADERSHIP timotoolecreative.com •
[email protected] • 212•243•0148 OBJECTIVE: Identify new leadership role leveraging agency and in-house brand expertise in design, integrated marketing, and strategy management, to create inspired, motivated, and cohesive multi-disciplinary teams, and consistently deliver strategic content and upstream innovation in a clearly defined operational framework. Portfolio available upon request. 2016 - 2019 CREATIVE DIRECTOR: CONSULTING Ongoing relationships developing Branding, Visual Identity Systems, Package Design and Graphics, Interiors, and Design Strategy for multi-industry client base. 2014 - 2016 CREATIVE DIRECTOR: JOHNSON & JOHNSON, DESIGN CAPABILITIES Management of all Consumer, Healthcare, Pharmaceutical and Corporate design activities to generate consistent people-centered design brand experiences via insight and data synthesis, category knowledge, and cultural trend scouting. Activated new organization structure, defined and implemented Integrated Marketing Communication design programs, talent acquisition and development, upstream innovation, brand identity, graphics, industrial design, package design, retail merchandising, workplace design, agency oversight, external brand partnerships, corporate sponsorship programs, and process innovation. Team Size: 35 Recognition: US patents, J&J Standard of Leadership Awards, Industry / J&J Design Awards Brands: Neutrogena (Skincare and Cosmetics), Aveeno, Clean & Clear, RoC, Korres, Le Petit Marseillais, Dabao, Piz Buin,