1999 ANNUAL REPORT
Leading from Our Strengths
Credo Values Decentralized Management Multiple Growth Platforms Global Reach Research & Development Partnering with Others Innovation Focus on the Long Term Leadership Brands Three Years in Brief–Worldwide % Change
(Dollars in Millions Except Per Share Figures) 1999 1998 1997 1999 1998
Sales to customers $27,471 23,995 22,830 14.5 5.1 Net earnings* 4,167 3,003 3,311 38.8 (9.3) Cash dividends paid 1,479 1,305 1,137 13.3 14.8 Shareowners’ equity 16,213 14,077 12,866 15.2 9.4
Percent return on average shareowners’ equity* 27.5 22.3 27.4 – –
Per share Net earnings – basic* $ 3.00 2.16 2.40 38.9 (10.0) – diluted* 2.94 2.12 2.34 38.7 (9.4) Cash dividends paid 1.09 0.97 0.85 12.4 14.1 Shareowners’ equity 11.67 10.13 9.26 15.1 9.5
1 7 7 Market price (year-end close) 93 /4 83 /8 64 /8 11.2 29.3
Average shares outstanding (millions) – basic 1,390.1 1,389.8 1,380.6 0.0 0.7 – diluted 1,418.2 1,417.2 1,415.4 0.1 0.1 Shareowners of record (thousands) 169.4 168.9 160.0 0.3 5.6 Number of employees (thousands) 97.8 94.3 91.1 3.7 3.5
* Net earnings and earnings per share for 1999 and 1998 include special charges of $42 million or $.03 diluted earnings per share for 1999 and $697 million or $.49 diluted earnings per share in 1998. These special charges include costs associated with the Centocor merger in 1999 and Restructuring and In-Process Research and Development charges in 1998. Excluding the impact of these charges, 1999 net earnings increased 13.8% over 1998. The percent return on average shareowners' equity in 1999 before these charges is 27.8%. For detailed discussion of these charges, refer to Note 14 and Note 17 of the Notes to Consolidated Financial Statements.
Description of the Company
Johnson & Johnson has $27.5 billion in sales and is the world’s most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical and professional markets. Johnson & Johnson has 97,800 employees and 190 operating companies in 51 countries around the world, selling products in more than 175 countries. Letter to Shareowners
e are pleased to report that 1999 was a very good year for Johnson & Johnson as we continued to deliver strong double-digit growth in both sales and earnings. Our invest- mentsW in a broad range of opportunities, both internally and outside the Company, have allowed us to grow at an accelerated rate and provide a strong platform for future growth. Our sales and earnings ended the year in record-break- ing territory. With revenue of $27.5 billion, an increase of 14.5% over 1998, the Company has achieved 67 consecu- tive years of sales increases. Net earnings for the year crossed the $4 billion level for the first time to $4.2 billion, an increase of 13.8% over the $3.7 billion achieved in 1998 — excluding special merger charges in 1999 and the 1998 reconfiguration of our worldwide manufacturing network and in-process research & development charges. Earnings per share rose to $2.97 for the year, an increase of 13.8%, compared with $2.61 per share in 1998, exclud- ing the special charges. Enabled by our strong cash flow, we increased our divi- dend to shareowners by 12% — our 37th consecutive year of dividend increases. Our total return to shareown- ers, including reinvestment of dividends, has grown at a compounded annual rate of 22.1% over the past 10 years, and 29.6% over the past five years. Ralph S. Larsen, Chairman and Chief Executive Officer The biggest news in 1999 was our largest merger ever, the $4.9 billion stock-for-stock transaction with Centocor, Inc. Centocor, a leader in monoclonal antibody technology and immunology and acute vascular care products, business through internal development combined with strengthens several of our existing growth platforms, includ- selective acquisitions that strengthen our market or tech- ing biotechnology. With Centocor and our Ortho Biotech nological position. affiliate, Johnson & Johnson has now become a world leader Our track record over the years flows directly from a in biotechnology. unique combination of underlying strengths that have Our financial position remains strong and we continue allowed us to sustain impressive growth and create endur- to be one of only six U.S. industrial corporations to maintain ing value over many years. To provide greater insight a Triple A credit rating. Our strong cash flow, combined into these key drivers of our success, the theme of this year’s with our Triple A status, has enhanced our ability to con- Annual Report is “Leading from Our Strengths.” summate more than $9 billion in mergers, acquisitions, While we have a well-earned reputation for marketing and various other third party partnerships over the past consumer and health care products, at its very core Johnson two years. & Johnson is a science-based corporation. In recent months we have seen some large mergers in Last year we committed $2.6 billion to research & develop- the pharmaceutical industry. We expect there will be ment and anticipate an investment of close to $3 billion in others. Fortunately, with total revenues approaching the 2000. We continue to set our sights ever higher, as medical $30 billion mark, Johnson & Johnson has the size and science evolves at an extraordinary rate, opening whole scale to compete aggressively in this changing landscape. new horizons for discovery research, product development We will continue to focus our energies on building our and innovation in all manner of treatments and therapies.
1 comes data that support the efficacy of our products and expansion of direct-to-consumer advertising through which we make consumers more knowledgeable about the bene- fits of our prescription medicines. We now market more than 100 prescription medicines in 150 countries. Of these, 33 products had 1999 sales in excess of $50 million, with 20 of them in excess of $100 million. In the Professional segment, which introduced numer- ous new products, worldwide sales increased 15.7% over 1998, with the addition of DePuy’s orthopaedic products; strong growth from Ethicon Endo-Surgery’s laparoscopy and mechanical wound closure products; solid contribu- tions from Ethicon, Inc. through its Mitek suture anchors and Gynecare’s women’s health products; continued growth in disposable contact lenses from Vistakon, and steady progress from Cordis. A number of new stents were introduced by Cordis and its most recent was the BX VELOCITY coronary stent — launched in Europe, where it has been well received by the medical community. Worldwide Consumer segment sales for 1999 were par- ticularly hard hit by negative currency adjustments of 3.5% reflecting primarily the strength of the U.S. dollar against the Euro and several Latin American currencies. Despite this currency impact, our consumer sales increased by 5.2% over the prior year. Solid growth was led by positive consumer acceptance of a newly introduced line of cosmet- Robert N. Wilson, Vice Chairman of the Board ics from Neutrogena, as well as continued strength in Neu- trogena’s base business. Also in the skin care franchise, we experienced good performances by the RoC, AVEENO, Our Pharmaceutical segment had a worldwide sales CLEAN & CLEAR and JOHNSON’S pH5.5 product lines. increase last year of more than 20% over 1998. Pharma- The adult and children’s TYLENOL and MOTRIN lines of ceutical growth reflected the strong performance of analgesic products rounded out the continued growth of PROCRIT, for the treatment of anemia; RISPERDAL, an our Consumer segment. antipsychotic medication; DURAGESIC, a transdermal Our entry into the nutraceuticals business with the patch for chronic pain; LEVAQUIN, an anti-infective, BENECOL line of cholesterol-lowering products is off to a and the oral contraceptive line of products. In the latter slower start than we had hoped initially. part of the year we received marketing approval from the We are focusing our attention on increased levels of FDA for ORTHO-PREFEST, for hormone replacement professional education which will help establish BENECOL therapy, and an additional indication for REMICADE for products as an important part of the health-conscious the treatment of rheumatoid arthritis. On the negative side, consumer’s cholesterol-lowering regimen. BENECOL is doing PROPULSID, a gastrointestinal motility medicine, experi- quite well in the United Kingdom, where we are gaining enced a sales decline as Janssen, in cooperation with the important marketing insights. FDA, implemented stronger label directions cautioning Among the challenges facing our industry is the ongoing against its use by certain patients and in conjunction with debate about changes to the health care system in the United certain other medications. States. Our view is that the public and private sectors need The growth of our pharmaceutical business has been to work together to develop sensible ways of providing health driven by a number of factors including good clinical out- insurance coverage for people who either cannot afford,
2 cannot obtain or simply decide to take their chances and person per day on alcohol … $.92 on electricity and $1.05 not purchase health insurance. per day getting our cars repaired. (Source: U.S. Depart- In addition, while about two thirds of the nation’s senior ment of Commerce, Bureau of Economic Analysis, 1998) citizens have some form of insurance coverage for pre- scription medicines, one third do not. This is an issue that Obviously, some people spend more on prescription must be addressed. As new benefit plans are considered, medicines, and others less, but the average per capita they should allow seniors to choose from a variety of private spending is lower than most people think — particularly sector plans that assure access to a wide array of pharma- in comparison to other ways we spend our money. It’s ceutical therapies, especially new products. important to keep this in mind as we consider changes to We support these initiatives and are working construc- our health care system. tively to help shape sound public policy. We need to create As we look forward, it is clear that the opportunities ways to solve the problems that exist, but do it in a way for Johnson & Johnson are very great, indeed. Demand that preserves all that is so good about health care in the for improved health care continues to grow at a rapid United States. rate the world over. It is also clear that the evolution of America is the world leader in discovering new prescrip- health care systems around the world will place extra- tion drugs and medical treatments. It is essential to people ordinary demands on all who choose to compete in this everywhere that, as we make changes to the health care global industry. system, we sustain the incredible record of innovation and Skills that we have worked hard to hone and sharp- productivity of research based pharmaceutical companies. en in the 1990s will stand us in good stead as we contin- We need to continually work at bringing down the cost ue to sustain superior rates of profitable growth in the of health care, including the cost of drug discovery and years ahead. In response to this challenge we have set development. At the same time, there is a great deal of our sights on four broad priorities or imperatives for misunderstanding and misplaced rhetoric on the issue of the decade ahead: pharmaceutical pricing. It is important to put this issue Innovation. The key to growth is not all that complicated in perspective and here are two points that offer food for — it lies in innovation. Continuous, non-stop, endless, thought: relentless innovation that permeates every function and • Consumer spending on pharmaceuticals represents individual in each and every one of our organizations. only about 8% of health care costs in the United States. We must continue to focus passionately on creating Yes, it is true that as a nation, we are spending more a truly innovative culture throughout the corporation. in total on prescription medicines — up 15.7% in 1998. Improving people’s lives through innovative new Of this increased spending, 3.2% was due to price products and technologies is central to the fundamental increases. The rest primarily reflects increased usage purpose and mission of Johnson & Johnson. of prescription medicines and the reasons are fairly straightforward: New and more effective medicines are Process Excellence. The second imperative for the being developed all the time, the population is getting decade is Process Excellence, a vital part of our older and living longer, and health care professionals SIGNATURE OF QUALITY (SOQ) initiative. Process and consumers alike, are increasingly aware of the ben- Excellence is a proven and high-powered improvement efits of prescription drugs — including the fact that they methodology that includes lean manufacturing and are among the most cost effective and simplest ways to Six Sigma. The combination of our SIGNATURE OF prevent, treat and cure disease. QUALITY and Process Excellence efforts has improved One recent study found that every dollar spent on productivity and helped us to take approximately $3 bil- medicines is associated with a four-dollar decline in lion in costs out of the Company over the past five years. hospital spending. Appropriate use of prescription phar- They are an important part of our quest to be the best maceuticals is part of the answer to rising health care and most competitive health care company in the world. costs — not the problem. We have over 500 trained “black belts” and even more “green belts.” These are people who have become experts • Consumers in the U.S. spend an average of $.64 cents per in problem-solving and in making fundamental improve- person per day on prescription drugs … $.91 cents per ments through our SOQ Process Excellence methodology.
3 We’ve seen enough success with Process Excellence to Johnson & Johnson is uniquely positioned for growth. make it mandatory throughout the corporation. We have an exceptionally strong financial base ... a skilled We’re creating “dashboards” of key business metrics global marketing network with 25,000 sales people ... that will allow us to measure and understand how a major presence in all sectors of health care ... a deep and we are performing in all critical areas — including cus- wide technology base with over 9,000 research staff ... tomer satisfaction and regulatory compliance. the regulatory competence to rapidly expand the utilization of our products to virtually every nation on earth ... and a The Internet. The third imperative for the decade is form of decentralized management that is both quick and the Internet. Because of the scope and breadth of our flexible. business, Johnson & Johnson will not have a single In short, Johnson & Johnson is a world leader in a Internet strategy. Rather, we are developing multiple business that has inherently unlimited underlying demand. strategies and plans across the corporation. We are differentiated from most of our competitors in Each of our operating groups and 190 companies that we have made the conscious strategic choice to be worldwide have the responsibility to develop plans broadly based in almost all growth areas of health care, that are appropriate for their business and geographic and to focus exclusively on human health care — and regions. nothing else. On an enterprise-wide basis, we also have a number We have the focus, commitment, resources and the of projects underway that span all of our businesses will … to reach for the sky. Most importantly, we also have and an inter-group team of many of our best people are a value system rooted in the Johnson & Johnson Credo. exploring the opportunities that lie ahead. It doesn’t mean that we will ever be perfect, but it does Our objective is for Johnson & Johnson to become mean that we will do our very best to conduct our business the best-connected health care organization in the world, in a decent, fair and honest way. as recognized by our customers. We wish to thank Paul J. Rizzo, who is retiring from the The Internet is going to turn the way we do business Board of Directors after more than 18 years of dedicated upside down — and for the better. From the most service. Paul has been a great source of guidance over the straightforward administrative functions, to operations, years and we will miss his wise counsel. to marketing and sales, to supply chain relationships, Our family of companies is comprised of nearly 98,000 to finance, to research & development, to customer wonderful men and women around the world who are relationships — no part of our business will remain working very hard to assure the continued growth and untouched by this technological revolution. success of Johnson & Johnson. They truly are remarkable and we thank them for their efforts. Execution. The fourth and final imperative for the decade is execution. Execution … execution … execution … per- fect execution! We are living in an increasingly tough competitive environment. Our competitors are good and we respect them. All the weak ones are either gone or going. That means that we have to be better than Ralph S. Larsen ever before. Chairman of the Board and The best thought out plans in the world are not worth Chief Executive Officer very much if we do not implement them with excellence and precision. Yes, we will continue to take risks … sometimes big ones, and we will make mistakes. That’s all part of growing and building. But day to day execution of our strategies and business plans is crucial to our success. Robert N. Wilson We are confident that the men and women who make Vice Chairman of the Board up our decentralized management teams throughout the world will come through with flying colors. March 8, 2000
4 Leading from Our Strengths Johnson & Johnson has a unique combination of underlying strengths that are delivering sustained growth to the Company, the world’s most broadly based manufacturer of health care products. In the following pages we focus on these strengths:
Credo Values – For more than 50 years the Johnson & Johnson Credo has been our North Star, unifying our 97,800 employees behind a set of common values and providing a constant reminder of the Company’s responsibilities to all of its constituents.
Decentralized Management – Each of our 190 companies in 51 countries around the world is focused on a specific medical or product franchise and/or geographic area. Our individual managements are responsible for their businesses.
Multiple Growth Platforms – We produce and market a remarkably wide range of consumer, diagnostic, pharmaceutical and professional health care products, making us the world's most comprehensive and broadly based manufacturer of such products.
Global Reach – Our international growth began in 1919 in Canada and today our products are available in more than 175 countries throughout the world, enhancing the health and well-being of people everywhere.
Research & Development – Ours is a research-based organization, with an R&D investment of $2.6 billion in 1999 and almost $11 billion over the past five years. This level of research investment puts us among the top 20 companies in the world.
Partnering with Others – Over the past 10 years, through ongoing mergers and acquisitions, we have added nearly 50 companies and product lines to the Johnson & Johnson family of companies. Each year we also enter into more than 125 transactions with outside organizations including research collaborations, product licenses, joint ventures and co-marketing collaborations.
Innovation – A passion for innovative thinking is nurtured throughout our organiza- tion in everything we do. More than one third of each year’s sales come from new products introduced within the past five years and from existing products launched into new markets. In recent years, our focus on innovation has allowed us to take approximately $3 billion in costs out of our operations, freeing up funds to reinvest in future growth.
Focus on the Long Term – In the most fundamental sense, we manage the business for the long term because we have learned that it is the best way to ensure sustained growth and build shareowner value.
Leadership Brands – About 75% of our 1999 sales are from products or businesses in which we have the No. 1 or No. 2 market position worldwide. Our SIGNATURE OF QUALITY initiative helps drive us towards our goal of being the best and most competitive health care company in the world.
5 Credo Values
he unifying force for the From our headquarters in New 97,800 employees at Brunswick, NJ, to our decentral- our far-flung operations ized affiliates in the most remote cor- around the globe is ners of the earth, there is clear the Johnson & Johnson evidence that our ongoing commit- TCredo, a shared value system that ment to the principles of the Credo provides a constant reminder of the creates a common bond between Company’s responsibilities to be the people who make up our family of fair and honest … trustworthy and companies. respectful … in dealing with all of our Written in 1943 by Robert Wood constituents: Johnson, our chairman for many • Our customers, who use years, the Johnson & Johnson Credo our products and services. serves as our North Star … an • Our employees, whose enduring guide to the way in which creative energies are we try to run our business. While responsible for our prod- some of the language of the Credo has ucts and services. been updated over the years, the • The communities in which spirit of the document has not changed we live and work. from when it was first published. • Our shareowners, who Our Credo is printed in its entirety have invested their money on the outside back cover of this in the Company. publication.