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An Application of the Ansoff Matrix to Nintendo (A Computer Games Manufacturer)

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An Application of the Ansoff Matrix to Nintendo (A Computer Games Manufacturer) Completion of your applied Ansoff Matrix Remember this tool links to strategic direction and choice. We know that in order for organisations to compete successfully they have to be different/unique, they have to have their own USP. When completing the box below, ask yourself what opportunities exist that your chosen organisation could consider in terms Growth, Renewal and/or Stability or withdrawal? The choices available within each segment of the matrix will depend on whether the market is growing, declining or has reached maturity. Organisation Name: An Application of the Ansoff Matrix to Nintendo (A Computer Games Manufacturer) Existing products/ New products/services services Market penetration Growth Nintendo has strived to retain their market share in the face of intense competitive rivalry Product development engendered by Microsoft Opportunities: and Sony by continuing to provide the cheapest Nintendo has continued to gaming console of the maintain their relevance in three, however, with a the gaming industry by compromise on higher continuing to innovate and gaming specification. develop new gaming consoles and new gaming experience. For instance, it Consolidation: created the Wii and With the growing pioneered the motion plus competitive rivalry in the technology which boosted gaming industry, Nintendo the profitability of the is on the verge of a major company between 2004 - partnership with Apple to 2010. The Wii assisted Existing markets provide mobile gaming Nintendo to regain some of versions of some of their the market share conceded globally recognised games to the likes of Sony such as Super Mario and (Playstation) and Zelda on the iPhones. Microsoft (Xbox) and improved its competitiveness. Withdrawal: Nintendo has completely With a lot of growth withdrawn some of its well potential in the gaming known game consoles like industry and in order for the Game Cube and Game Nintendo to continue to be Boy due to obsolescence in competitive, there is need the age of continual IT to continue to develop new advancement and products to appeal to the availability of more existing market. powerful competitor products. Horizontal diversification: Nintendo is partnering with organisations like Creatures Inc. and Next Level Games which produce gaming softwares, e.g. Pokemon, which can be played on the Wii/Wii U console. Nintendo also has a number new hand-held consoles like the Nintendo 3DS, Nintendo 2DS and Nintendo XL which appeal to consumers who are not able to play games at home due to time constraints, but can afford to during their daily commutes. Market development: Vertical diversification Some of Nintendo’s (backwards or forwards): existing games are being marketed to appeal to the As opposed to relying older and female solely on second-party demographics who are not gaming software to power conventionally considered their consoles, Nintendo to be gamers in order to has diversified backwards penetrate into new New markets by producing its own markets. For instance, the games like the new Zelda Nintendo Wii Sports game: Breath of Life. gained massive popularity with the older Nintendo has diversified demographic through the forward by selling gaming simulation of familiar and software on the Nintendo well liked sports e.g. golf, eShop and selling consoles tennis, etc. directly to their customers through their online store, thus bypassing retailers like Game which acquired Gamestation in 2007. Unrelated diversification: Nintendo has diversified into merchandising popular characters it has created in it gaming ventures like Super Mario and Zelda. T-shirts, shoes, caps and other accessories are being produced to appeal to none-gamers and marketed internationally to penetrate into new geographical markets. Existing products/ New products/services services Market penetration Growth Nintendo has strived to retain their market share in the face of intense competitive rivalry Product development engendered by Microsoft Opportunities: and Sony by continuing to provide the cheapest Nintendo has continued to gaming console of the maintain their relevance in three, however, with a the gaming industry by compromise on higher continuing to innovate and gaming specification. develop new gaming consoles and new gaming experience. For instance, it Consolidation: created the Wii and With the growing pioneered the motion plus competitive rivalry in the technology which boosted gaming industry, Nintendo the profitability of the is on the verge of a major company between 2004 - partnership with Apple to 2010. The Wii assisted Existing markets provide mobile gaming Nintendo to regain some of versions of some of their the market share conceded globally recognised games to the likes of Sony such as Super Mario and (Playstation) and Zelda on the iPhones. Microsoft (Xbox) and improved its competitiveness. Withdrawal: Nintendo has completely With a lot of growth withdrawn some of its well potential in the gaming known game consoles like industry and in order for the Game Cube and Game Nintendo to continue to be Boy due to obsolescence in competitive, there is need the age of continual IT to continue to develop new advancement and products to appeal to the availability of more existing market. powerful competitor products. Horizontal diversification: Nintendo is partnering with organisations like Creatures Inc. and Next Level Games which produce gaming softwares, e.g. Pokemon, which can be played on the Wii/Wii U console. Nintendo also has a number new hand-held consoles like the Nintendo 3DS, Nintendo 2DS and Nintendo XL which appeal to consumers who are not able to play games at home due to time constraints, but can afford to during their daily commutes. Market development: Vertical diversification Some of Nintendo’s (backwards or forwards): existing games are being marketed to appeal to the As opposed to relying older and female solely on second-party demographics who are not gaming software to power conventionally considered their consoles, Nintendo to be gamers in order to has diversified backwards penetrate into new New markets by producing its own markets. For instance, the games like the new Zelda Nintendo Wii Sports game: Breath of Life. gained massive popularity with the older Nintendo has diversified demographic through the forward by selling gaming simulation of familiar and software on the Nintendo well liked sports e.g. golf, eShop and selling consoles tennis, etc. directly to their customers through their online store, thus bypassing retailers like Game which acquired Gamestation in 2007. Unrelated diversification: Nintendo has diversified into merchandising popular characters it has created in it gaming ventures like Super Mario and Zelda. T-shirts, shoes, caps and other accessories are being produced to appeal to none-gamers and marketed internationally to penetrate into new geographical markets. Existing products/ New products/services services Market penetration Growth Nintendo has strived to retain their market share in the face of intense competitive rivalry Product development engendered by Microsoft Opportunities: and Sony by continuing to provide the cheapest Nintendo has continued to gaming console of the maintain their relevance in three, however, with a the gaming industry by compromise on higher continuing to innovate and gaming specification. develop new gaming consoles and new gaming experience. For instance, it Consolidation: created the Wii and With the growing pioneered the motion plus competitive rivalry in the technology which boosted gaming industry, Nintendo the profitability of the is on the verge of a major company between 2004 - partnership with Apple to 2010. The Wii assisted Existing markets provide mobile gaming Nintendo to regain some of versions of some of their the market share conceded globally recognised games to the likes of Sony such as Super Mario and (Playstation) and Zelda on the iPhones. Microsoft (Xbox) and improved its competitiveness. Withdrawal: Nintendo has completely With a lot of growth withdrawn some of its well potential in the gaming known game consoles like industry and in order for the Game Cube and Game Nintendo to continue to be Boy due to obsolescence in competitive, there is need the age of continual IT to continue to develop new advancement and products to appeal to the availability of more existing market. powerful competitor products. Horizontal diversification: Nintendo is partnering with organisations like Creatures Inc. and Next Level Games which produce gaming softwares, e.g. Pokemon, which can be played on the Wii/Wii U console. Nintendo also has a number new hand-held consoles like the Nintendo 3DS, Nintendo 2DS and Nintendo XL which appeal to consumers who are not able to play games at home due to time constraints, but can afford to during their daily commutes. Market development: Vertical diversification Some of Nintendo’s (backwards or forwards): existing games are being marketed to appeal to the As opposed to relying older and female solely on second-party demographics who are not gaming software to power conventionally considered their consoles, Nintendo to be gamers in order to has diversified backwards penetrate into new New markets by producing its own markets. For instance, the games like the new Zelda Nintendo Wii Sports game: Breath of Life. gained massive popularity with the older Nintendo has diversified demographic through the forward by selling gaming simulation of familiar and software on the Nintendo well liked sports e.g. golf, eShop and selling consoles tennis,
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