HORNBLOWER CRUISES REBRAND
BENJAMIN MICHAEL LEVY new media designer
benlevywebdesign.com [email protected]
PAGE 1 HORNBLOWER CRUISES OBJECTIVE
My objective is to give Hornblower Cruises & Events a brand refresh. I will design a new logo along with a few key marketing components. A main part of the marketing components will include a series of four posters based on the different cruise and boat events offered on their modern and classic luxury yachts.
PAGE 2 HORNBLOWER CRUISES OTHER CRUISE LINE LOGOS
PAGE 3 HORNBLOWER CRUISES MOODBOARD
PAGE 4 HORNBLOWER CRUISES STYLE DIRECTION
PAGE 5 HORNBLOWER CRUISES LOGO CONCEPTS 1
orn lower
PAGE 6 HORNBLOWER CRUISES LOGO CONCEPTS 2
One spiral wave turned into two
PAGE 7 HORNBLOWER CRUISES LOGO CONCEPT IDEA FINAL
PAGE 8 HORNBLOWER CRUISES LOGO FINAL
hornblower cruises & events
PAGE 9 HORNBLOWER CRUISES CLEAR SPACE, COLORS, TYPE
White on dark logo One color logo
hornblower hornblower cruises & events cruises & events
hornblower The logo must never look similar to the following* cruises & events
The logo typeface is Aviano Sans
Colors:
C:97 C:70 C:7 M:68 M:50 M:5 *Use of the Hornblower logo on any light gradient or light textured Y:25 Y:0 Y:5 backgrounds may be allowed (see marketing posters & brochures) K:8 K:0 K:0 but must be pre-approved. Solid white backgrounds pre approved.
PAGE 10 HORNBLOWER CRUISES MARKETING POSTER 1 & 2
PAGE 11 HORNBLOWER CRUISES MARKETING POSTER 3 & 4
PAGE 12 HORNBLOWER CRUISES HOMEPAGE OF THE WEBSITE
San Francisco | hornblower.com
http://www.hornblower.com/
Gi Certificates | Email Oers 1.888.467.6256 San Francisco Switch Ports
hornblower Dining Cruises Private Events Weddings Special Events Directions Our Fleet Virtual Tour cruises & events
Find Cruises Now Select a Port San Francisco
Select a Date 07/08/2012
Party Size 1-19 Guests 20+ Guests
SEARCH
Planning a HORNBLOWER CREATES AMAZING EXPERIENCES Custom Event Hornblower specializes in San Francisco Bay cruises, with San Francisco dinner cruises, San Francisco brunch cruises, San Francisco corporate events, San Francisco holiday cruises, and San Francisco private charters. Our cruises feature exceptional Hornblower or Party? service, delicious food and drinks prepared onboard by our talented local chefs, lively onboard entertainment, and non-stop views of CLICK HERE the glorious San Francisco Bay. With uniquely distinctive yachts that no other event site can match, a Hornblower cruise is an experience to remember for every passenger. read more
QUICK LINKS ABOUT US LOCATIONS MAKING A DIFFERENCE
Careers History Select a port Respect Our Planet Contact Us Leadership Hornblower Hybrid Yachts Email Us Fact Sheet Press Frequently Asked Questions
STAY CONNECTED Facebook Instagram Twitter Youtube Blog Email
PAGE 13 HORNBLOWER CRUISES BROCHURE FRONT & BACK
An experience like never before
Between the sea and the sky
Hornblower Cruise and Events San Francisco Bay hornblower cruises & events Locations at: Pier 3 Pier 40 Pier 3, Hornblower Landing Pier 40, South Beach Harbor San Francisco, CA 94111 San Francisco, CA 94107 (2 piers north of the Ferry Building (Corner of Townsend St and The on The Embarcadero) Embarcadero) Call us at 415-438-8300 or visit hornblower.com
PAGE 14 HORNBLOWER CRUISES BROCHURE FRONT/BACK OPEN
An experience like never before
Between the sea and the sky
Hornblower Cruise and Events San Francisco Bay hornblower hornblower cruises & events cruises & events Locations at: Pier 3 Pier 40 Pier 3, Hornblower Landing Pier 40, South Beach Harbor San Francisco, CA 94111 San Francisco, CA 94107 (2 piers north of the Ferry Building (Corner of Townsend St and The on The Embarcadero) Embarcadero) Call us at 415-438-8300 or visit hornblower.com
PAGE 15 HORNBLOWER CRUISES BROCHURE INSIDE
History Dining Cruises Our Fleet
Since Hornblower founder and Champagne Brunch Cruise California Classic Dinner Cruise Hornblower proudly sails some CEO Terry MacRae purchased a 2-hour cruise, Starts at $68 3-hour escape on San Francisco Bay of the most storied vessels in small charter yacht business in Dinner Dance Cruise Platinum Dinner & School Dance California. The San Francisco 2.5 to 3-hour cruise, Starts at $98 Cruise 1980, the company has operated fleet includes the 292-foot San 4-hour cruise, Starts at $95 on one mission: deliver premier, San Francisco Supper Club Cruise Francisco Belle sternwheeler, 2.5 to 3-hour cruise, Starts at $74 quality dining, entertainment a Bay Area landmark and the and cruise experiences. Today, largest private charter yacht the company-wide Respect Our Birthdays & Celebrations on the West Coast. Powered Planet program also makes by solar panels, wind turbines environmental responsibility a Make special moments even more memorable and add a little sparkle and and fuel-e cient Tier 2 marine shine to life’s most cherished commemorations. top priority, and guests continue diesel engines, the first-of-its- Blow Out The Candles Party The Ultimate Birthday Party choosing Hornblower for family City Beat Cruise Bar and Bat Mitzvahs kind Hornblower Hybrid is the vacations, weddings, corporate Cubicle Escape Package Quinceañeras greenest vessel to sail Bay Area outings and galas. Angel Island Amazing Race Memorial Services waters.
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PAGE 16 HORNBLOWER CRUISES MARKETING POSTER 1 & 2
PAGE 17 HORNBLOWER CRUISES MARKETING POSTER 3 & 4
PAGE 18 HORNBLOWER CRUISES MARKETING POSTER 5
PAGE 19 HORNBLOWER CRUISES MARKETING MUNI SHELTER
PAGE 20 HORNBLOWER CRUISES MARKETING MUNI SHELTER
PAGE 21 HORNBLOWER CRUISES MARKETING STREET BANNERS
PAGE 22 HORNBLOWER CRUISES BRANDED GIFT BAGS
PAGE 23 HORNBLOWER CRUISES BRANDED T-SHIRT & SWEATER
PAGE 24 HORNBLOWER CRUISES GIFT PRODUCTS & GIVEAWAYS
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