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BENJAMIN MICHAEL LEVY New Media Designer

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BENJAMIN MICHAEL LEVY New Media Designer HORNBLOWER CRUISES REBRAND BENJAMIN MICHAEL LEVY new media designer benlevywebdesign.com [email protected] PAGE 1 HORNBLOWER CRUISES OBJECTIVE My objective is to give Hornblower Cruises & Events a brand refresh. I will design a new logo along with a few key marketing components. A main part of the marketing components will include a series of four posters based on the different cruise and boat events offered on their modern and classic luxury yachts. PAGE 2 HORNBLOWER CRUISES OTHER CRUISE LINE LOGOS PAGE 3 HORNBLOWER CRUISES MOODBOARD PAGE 4 HORNBLOWER CRUISES STYLE DIRECTION PAGE 5 HORNBLOWER CRUISES LOGO CONCEPTS 1 orn lower PAGE 6 HORNBLOWER CRUISES LOGO CONCEPTS 2 One spiral wave turned into two PAGE 7 HORNBLOWER CRUISES LOGO CONCEPT IDEA FINAL PAGE 8 HORNBLOWER CRUISES LOGO FINAL hornblower cruises & events PAGE 9 HORNBLOWER CRUISES CLEAR SPACE, COLORS, TYPE White on dark logo One color logo hornblower hornblower cruises & events cruises & events hornblower The logo must never look similar to the following* cruises & events The logo typeface is Aviano Sans Colors: C:97 C:70 C:7 M:68 M:50 M:5 *Use of the Hornblower logo on any light gradient or light textured Y:25 Y:0 Y:5 backgrounds may be allowed (see marketing posters & brochures) K:8 K:0 K:0 but must be pre-approved. Solid white backgrounds pre approved. PAGE 10 HORNBLOWER CRUISES MARKETING POSTER 1 & 2 PAGE 11 HORNBLOWER CRUISES MARKETING POSTER 3 & 4 PAGE 12 HORNBLOWER CRUISES HOMEPAGE OF THE WEBSITE San Francisco | hornblower.com http://www.hornblower.com/ Gi Certificates | Email Oers 1.888.467.6256 San Francisco Switch Ports hornblower Dining Cruises Private Events Weddings Special Events Directions Our Fleet Virtual Tour cruises & events Find Cruises Now Select a Port San Francisco Select a Date 07/08/2012 Party Size 1-19 Guests 20+ Guests SEARCH Planning a HORNBLOWER CREATES AMAZING EXPERIENCES Custom Event Hornblower specializes in San Francisco Bay cruises, with San Francisco dinner cruises, San Francisco brunch cruises, San Francisco corporate events, San Francisco holiday cruises, and San Francisco private charters. Our cruises feature exceptional Hornblower or Party? service, delicious food and drinks prepared onboard by our talented local chefs, lively onboard entertainment, and non-stop views of CLICK HERE the glorious San Francisco Bay. With uniquely distinctive yachts that no other event site can match, a Hornblower cruise is an experience to remember for every passenger. read more QUICK LINKS ABOUT US LOCATIONS MAKING A DIFFERENCE Careers History Select a port Respect Our Planet Contact Us Leadership Hornblower Hybrid Yachts Email Us Fact Sheet Press Frequently Asked Questions STAY CONNECTED Facebook Instagram Twitter Youtube Blog Email PAGE 13 HORNBLOWER CRUISES BROCHURE FRONT & BACK An experience like never before Between the sea and the sky Hornblower Cruise and Events San Francisco Bay hornblower cruises & events Locations at: Pier 3 Pier 40 Pier 3, Hornblower Landing Pier 40, South Beach Harbor San Francisco, CA 94111 San Francisco, CA 94107 (2 piers north of the Ferry Building (Corner of Townsend St and The on The Embarcadero) Embarcadero) Call us at 415-438-8300 or visit hornblower.com PAGE 14 HORNBLOWER CRUISES BROCHURE FRONT/BACK OPEN An experience like never before Between the sea and the sky Hornblower Cruise and Events San Francisco Bay hornblower hornblower cruises & events cruises & events Locations at: Pier 3 Pier 40 Pier 3, Hornblower Landing Pier 40, South Beach Harbor San Francisco, CA 94111 San Francisco, CA 94107 (2 piers north of the Ferry Building (Corner of Townsend St and The on The Embarcadero) Embarcadero) Call us at 415-438-8300 or visit hornblower.com PAGE 15 HORNBLOWER CRUISES BROCHURE INSIDE History Dining Cruises Our Fleet Since Hornblower founder and Champagne Brunch Cruise California Classic Dinner Cruise Hornblower proudly sails some CEO Terry MacRae purchased a 2-hour cruise, Starts at $68 3-hour escape on San Francisco Bay of the most storied vessels in small charter yacht business in Dinner Dance Cruise Platinum Dinner & School Dance California. The San Francisco 2.5 to 3-hour cruise, Starts at $98 Cruise 1980, the company has operated fleet includes the 292-foot San 4-hour cruise, Starts at $95 on one mission: deliver premier, San Francisco Supper Club Cruise Francisco Belle sternwheeler, 2.5 to 3-hour cruise, Starts at $74 quality dining, entertainment a Bay Area landmark and the and cruise experiences. Today, largest private charter yacht the company-wide Respect Our Birthdays & Celebrations on the West Coast. Powered Planet program also makes by solar panels, wind turbines environmental responsibility a Make special moments even more memorable and add a little sparkle and and fuel-e cient Tier 2 marine shine to life’s most cherished commemorations. top priority, and guests continue diesel engines, the first-of-its- Blow Out The Candles Party The Ultimate Birthday Party choosing Hornblower for family City Beat Cruise Bar and Bat Mitzvahs kind Hornblower Hybrid is the vacations, weddings, corporate Cubicle Escape Package Quinceañeras greenest vessel to sail Bay Area outings and galas. Angel Island Amazing Race Memorial Services waters. ct Our P pe lan es e R t R t e e s n p a e l c P t r O u hornblower cruises & events PAGE 16 HORNBLOWER CRUISES MARKETING POSTER 1 & 2 PAGE 17 HORNBLOWER CRUISES MARKETING POSTER 3 & 4 PAGE 18 HORNBLOWER CRUISES MARKETING POSTER 5 PAGE 19 HORNBLOWER CRUISES MARKETING MUNI SHELTER PAGE 20 HORNBLOWER CRUISES MARKETING MUNI SHELTER PAGE 21 HORNBLOWER CRUISES MARKETING STREET BANNERS PAGE 22 HORNBLOWER CRUISES BRANDED GIFT BAGS PAGE 23 HORNBLOWER CRUISES BRANDED T-SHIRT & SWEATER PAGE 24 HORNBLOWER CRUISES GIFT PRODUCTS & GIVEAWAYS PAGE 25.
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