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ALL IN NYC: The Roadmap for ’s Reimagining and Recovery JULY 2020 01/ Introduction P.02

02/ What’s at Stake? P.06

03/ Goals P.1 0 The Coalition for NYC Hospitality & Tourism Recovery is an initiative of NYC & Company. 04/ A Program in Three Stages P.1 2 As the official destination marketing and and visitors bureau for the five boroughs of City, NYC & Company 05/ Our Campaign Platform: ALL IN NYC P.1 6 advocates for, convenes and champions ’s tourism and hospitality businesses 06/ Marketing Partnerships P.30 and organizations. NYC & Company seeks to maximize and tourism opportunities throughout the five boroughs, build economic 07/ Success Metrics P.32 prosperity and spread the dynamic image of New York City around the world. 08/ Summary P.36

09/ Acknowledgements P38 Table of Contents Table —Introduction

In early 2020, as the coronavirus spread from country to country, the world came to a halt. International borders closed and domestic travel froze. Meetings, conventions and public events were postponed or canceled. , retail stores, theaters, cultural institutions and sports arenas shuttered. closed or transitioned from welcoming guests to housing emergency and frontline workers.

While we effectively minimized the spread of Covid-19 in New York City, thousands of our loved ones, friends, neighbors and colleagues have lost their lives to the virus.

Our city feels, and is, changed. 2 13 We launched The Coalition for NYC our city’s story anew. As in every great New Hospitality & Tourism Recovery in May York story, the protagonists have a deep 2020 to bring together all sectors of our sense of purpose and must work to achieve visitor economy to drive and aid recovery. their greatest potential. We made efforts to support Asian/Asian American neighborhoods like Chinatown and When our city became the focal point of the Flushing as they were the first impacted, and global pandemic, our doctors, researchers later expanded our work when the scale of and healthcare institutions—the greatest in the crisis became clear. At the time, pivoting the world—worked tirelessly and heroically to a “new normal” seemed like it would be to scale their knowledge and build capacity. some of the most important work we would And everyday New Yorkers rallied to comply ever do. with quarantining, mask wearing and social distancing protocols—even as they rallied for Then, on May 25, 2020, America watched in justice. horror as George Floyd died at the hands of four now former Minneapolis police officers. Together, with our trademark toughness and This was just the latest disturbing death smarts, NYC has had success in flattening highlighting a historical pattern of injustice the curve. Our future relies on keeping these against the Black community. Nationwide commitments. protests ensued, with calls for the reform of systems that have pained and deprived Now, while we write the next chapter, we see Black and Brown people for generations. these two efforts as intertwined. It’s time to envision, plan, build, share, co-create and Defining a new normal attained an even more redefine what it means to be the greatest city profound significance. in the world—both while living with Covid-19 and planning for a post-Covid-19 reality. This Coalition—which represents not only some of the most significant economic Driven by our love for everything New York engines and job creators of our city, but also City is and all it has yet to become… its diverse cultural heart and soul—is taking a new look at what we bring to the table and Anchored by public health vigilance… how we can, through this work, help create this new normal. Fueled by creativity and innovation…

Amid this profound moment of reckoning, And doing our part to foster an inclusive, it became clear that we must take a equitable recovery across the five stand against the systemic inequality and boroughs… injustice that contributed to the pandemic’s disproportionate impact on Black and Brown Our Coalition commits to ensuring that New communities. We further recognize that the York City’s tourism and hospitality industries City’s Asian/Asian American communities will emerge stronger, brighter, together. continue to face dire consequences as a result of Covid-19.

As our work developed, we also understood that this was a moment when we could write

4 5 —What’s at Stake

Tourism has long been a driver of economic prosperity for New York City. In 2019, New York City’s travel and tourism industry marked its 10th consecutive year of record growth, welcoming 66.6 million visitors (up 2.4% from 2018), supporting over 403,000 jobs across the five boroughs and generating almost $7 billion in state and local taxes including $4.9 billion in the City. With more than 13.5 million international visitors and 53 million domestic travelers last year, New York is the most popular big-city destination in the US.

From international events, such as WorldPride, the NYC Marathon and the US Open Tennis Championships to local parades and celebrations; theater to hundreds of large and small performing arts organizations; major , cultural institutions and tourist attractions to small and entrepreneurial businesses like Night Market and Beer Hall; and near countless world-class dining and shopping establishments, New York City is home to experiences not found anywhere. 1 6 27 02 / WHAT'S AT STAKE WHAT'S AT STAKE / 02

The City’s dynamic sector, with more than 124,000 2019 rooms in inventory across the five boroughs, attracted 28 million hotel guests generating more than 38.85 million 66+ MILLION $71+ BILLION 403k JOBS $7 BILLION room nights in demand and driving the occupancy rate to visitors in economic activity 9% of NYC employment in local tax revenue, saving 87.5% on the year, the highest in the . Hotel NYC households and average taxes alone generate almost $1 billion annually to the City of $2185 annually to support a wide array of city services and programs.

66.6 65.0 62.8

53.1 51.5 All this economic activity drives one of the most powerful 49.7 job creation engines in the City’s economy. However, the pandemic has put the travel and tourism ecosystem under unprecedented pressure. As a result of travel and other restrictions, tourism slowed to a halt during the second quarter of 2020 in New York City and globally. With Broadway, museums and attractions closed and 13.1 13.6 13.5 restaurants closed or offering only limited and online service, the job losses have been rapid and steep. As hotel demand fell by over 50%, occupancy and ADR dropped, 2017 2018 2019 and the sector saw the most severe layoffs in the local economy, losing over 30,000 jobs by the end of May. Domestic Visitation (millions) International Visitation (millions) Before the Covid-19 crisis, over 403,000 people worked in jobs supported by the travel and tourism economy with In addition to spending on hotels ($13.5 billion a year), an average annual wage of almost $74,000. Whether visitors spend $10.5 billion on dining and food. Dining they worked in large hotels or small entrepreneurial out is the most popular activity in New York City, where shops, tour companies, cultural organizations, visitors have access to more than 24,000 eating and restaurants or start-ups, this sector is an important drinking establishments, ranging from our 76 Michelin entry point to the labor force for New Yorkers across the Star restaurants, including five with three stars, to the generations and a career ladder for New Yorkers from halal carts on every block and many food festivals. all backgrounds who live and work in every borough of the City. Bringing these jobs back and reopening these In total, in 2019, visitor spending rose by $1 billion to $47.4 small businesses are crucial steps for economic recovery billion in the City, yielding a net economic impact across and will help in dismantling socioeconomic barriers for the five boroughs of almost $72 billion, including $9.3 and eradicating the prejudicial actions taken toward the billion in shopping and almost $6 billion in the City’s arts Asian/Asian American and BIPOC (Black, Indigenous, and cultural institutions, sports, recreation and nightlife. People of Color) communities.

8 9 —Goals

Through the lens of hospitality and tourism, we will seek to:

1. Show New Yorkers, and those in the greater metropolitan region, the way forward to safely reconnect with the city they love through neighborhood exploration and .

2. Remind the world that New York City is not only the greatest city in the world but also a safe place to visit from a public health perspective.

3. Get visitors excited to travel to New York City again.

4. Restore confidence among meeting and event organizers to choose NYC so a foundation of business is secured for the future.

5. Reinforce NYC as one of the world’s most diverse, inclusive and welcoming cities.

6. Help put NYC’s more than 403,000 tourism and hospitality employees back to work. 10 311 —A Program in Three Stages 3 12 413 04 / A PROGRAM IN THREE STAGES A PROGRAM IN THREE STAGES / 04

Given the challenges ahead, we recognize the need to be both ambitious in our thinking and measured in our approach. Our forward will depend on the path of the virus itself and the continued progress being made against it.

As we saw in June with Governor ’s announcement that visitors from certain states must quarantine and Mayor Bill de Blasio’s delay of indoor dining, there will be starts, setbacks and restarts. This means our timing must be fluid and our planning must remain agile.

With this in mind, we envision a program in three stages: Rise. Renew. Recover. In lockstep with guidance set forth by Governor Cuomo’s New York Forward plan and public health experts, each stage builds on the previous, and some portions will overlap. Across these three stages, we will build out messaging in correspondence to geography, from hyperlocal/ five-borough to regional, domestic and, ultimately, international.

1 2 3 Our initial focus on hyperlocal is extremely To that end, as we continue the reopening RISE: Late Spring RENEW: Summer RECOVER: Late summer-fall* (Current Stage) important because, as we learned following process, we will develop a growing roster of the financial crisis of 2008, getting New programs designed to drive engagement, • Launch vibrancy Yorkers to spend in their city through traffic and sales across the five boroughs, • Focus on education and • Inspire New Yorkers and campaign as more sectors staycations and other promotions was a from world renowned cultural institutions to information to rebuild those within a short drive reopen and New Yorkers key part of our success. We also know neighborhood hidden gems. All will ladder consumer confidence to connect safely with their city through new and visitors can that there will be significant opportunity as up to a Revitalization Campaign developed confidently enjoy the City we progress through the three stages to to inspire and assure New Yorkers and • Implement virtual initiatives again increasingly engage regional and national local business with an emotive and unifying programs for New audiences. rallying cry that captures the feeling we Yorkers to engage with • Launch revitalization have in those moments when we look up their city through virtual campaign Simply put: Once New Yorkers actively and around and think, It’s all here in New programming and content engage with their city again, so too will the York City. And so am I! on NYCgo.com nation and the world.

*The proposed stages and dates are for planning purposes only and will evolve as the situation does. We will stay nimble to account for starts, stops, changes and setbacks

14 15 —Our Campaign Platform: All In NYC 16 517 05 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05

A deceptively simple solution to an incredibly complex challenge—two words describe how we feel about New York City:

Being All In on New York City isn’t a sentiment we have to try to generate among locals—it’s something that all of us already feel. We’ve proven we have the strength, courage and vision to make this city our home. We’ve proven we’re All In.

The endless possibilities of New York City and its boroughs are what make it so alluring for those who live here and so appealing to potential travelers all over the world. In just two short words, All In expresses one of this city’s greatest strengths.

All In has two distinct but equally powerful meanings. It can be read as a statement of dedication to the City or as a reminder of all it has to offer. This tagline has the flexibility to accomplish multiple objectives across a range of channels, locations and audiences.

Through this campaign, we will harness all that is indescribable and irreplaceable about being in New York City. No other city has so many experiences, so many opportunities, so many surprises and so many cultures, all in five remarkable boroughs. The resulting feeling is captivating. It’s why so many of us live here and why so many visit here. Our campaign touchpoints and tactics throughout each of our three stages of recovery will attempt to bottle a little bit of this magic by highlighting the full spectrum of life found across the City. We will show what keeps New York City vibrant, from around our boroughs, in our neighborhoods, on our streets and at our go-to spots. We’ll show that it truly is All In NYC. That’s why we’re All In on NYC.

We’ll bring the All In NYC story to life through campaigns and initiatives that celebrate the indomitable All In spirit of New York City and its residents and encourage exploration and engagement.

18 19 05 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05

Here’s what those will look like in the initial stages and beyond: We will also host a new series of media and influencer FAM trips focused on Black and Latinx culture and businesses in Commitments to Meet the Moment and NYC, with particular focus on neighborhoods and communities Shape Our Future adversely affected by Covid-19 wherever possible.

As we prepare to market all that’s unique to New York City, we In addition, we will continue to provide media and influencer must heed contextual considerations that are top of mind for FAM trips to Chinatown, Sunset Park and Flushing. We will New Yorkers and visitors alike. In light of Covid-19, safety is maintain our web and social media presence showcasing Asian/ our priority and is key to inspiring travel and exploration. And it Asian American businesses, cultural organizations, programs is clear, especially given how the virus has disproportionately and events. We will keep using our content to encourage our affected the City’s Black and Brown populations, that we must fellow New Yorkers to explore these neighborhoods. be at the forefront of creating meaningful opportunities for all communities as we lift our economy back up. We are also introducing an accessibility section of Virtual NYC, identifying a range of online experiences that people with We see these not as momentary conversations, but as disabilities can enjoy, including filters for adaptive activities, audio description, captions/ASL and neurodiverse programming. future-defining principles for our industry and campaign. Our In addition, we are working with the Mayor’s Office for People program will feature two engagement initiatives to cement our with Disabilities to promote a series of virtual events in honor commitments. of the 30th anniversary of the Americans with Disabilities Act.

Our health and safety protocols and guidelines will incorporate Equity and Inclusion Strategy information specific to those with disabilities, and we plan to engage voices from the community to tell real, authentic stories In partnership with and support of a new roster of BIPOC that highlight NYC from accessibility points of view. content creators and media partners, we will make a long-term commitment to increasingly feature in our channels under- Finally, we have created the NYC & Company Equity & Inclusion represented voices who celebrate the City’s diverse culture. Working Group to affect the way we as an organization do This will come to life through: business as well as how we hold ourselves accountable for our actions. This employee-led committee will be a holistic endeavor • Conducting focus groups with the BIPOC market to better to drive sustained internal and external change and will help understand their travel patterns, neighborhood inform our agenda, including: interests and business engagement • Employing multi-channel effort, including NYCgo’s • Creating and codifying a guiding set of values for consumer, press and business channels, supporting our organization BIPOC-owned businesses and initiatives • Defining our role as a destination marketing/ • Organically weaving dedicated content into ongoing management organization in alignment with editorial plans on NYCgo.com those values • Promoting content on NYCgo.com in highly trafficked • Suggesting new approaches for recruitment, hiring verticals and integrating it across the site and training that will build a more diverse team and • Regularly placing content features in consumer and inclusive workplace member newsletters • Suggesting a framework for cross-company dialog • Creating ongoing social posts in NYCgo’s consumer, press • Developing enhanced B2B and B2C messaging, and business channels, supporting BIPOC-owned content and resources that promote diversity and businesses and initiatives inclusivity, and reflect our guiding values • Partnering with cultural organizations, media outlets • Educating and engaging our tourism and hospitality and others that represent the BIPOC community community in these dialogs

20 21 OUR CAMPAIGN PLATFORM: ALL IN NYC / 05

All In NYC: Stay Well Pledge

Through the All In NYC: Stay Well Pledge, we will create transparency around Standard Operating Procedures (SOPs) to restore confidence and ensure that locals and visitors know that the hospitality, tourism, arts, culture and entertainment sectors are aligned on best-in-class cleaning standards. The Pledge also includes guidance for the consumer to make best efforts to maintain a safe environment. The net result will be that consumers, whether locals or visitors, will know that the business community is addressing health and safety as a top priority. The dual commitment also shows that consumers have a role to play in keeping the curve flat. Arielle Bobb-Willis, West New York, 2020, 2020. York, New West Bobb-Willis, Arielle Digital photograph. Courtesy the artist.

Artwork from Art on the Grid, presented by Consumers and member businesses will Public Art Fund on 500+ platforms citywide, June 29-September 20, 2020 be asked to visit NYCgo.com, where they can view information about the Pledge and download the tool kit/standards.

Encourage Hyperlocal Exploration Through Five-Borough Public Art Programming

As New York City begins to reopen, we will support initiatives that encourage hyperlocal exploration through free outdoor public art and appropriately celebrate NYC as a leader in this genre. In collaborating with a diverse array of the City’s world-class cultural organizations including the Public Art Fund, we will not only get New Yorkers and day-trippers interacting with the City again but will also remind the world of the immense creative talent and energy of NYC’s emerging artists, and showcase the five boroughs as an outdoor art gallery to explore this summer and beyond.

22 23 Rafael Domenech, Peripheral poem 68 (countermonument pavilion), poem 68 (countermonument Domenech, Peripheral pavilion), Rafael tape. Courtesy the artist.2020. Scanned laser-print on paper, 05 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05

Support Industry Segments

We’ll help our members drive engagement and sales through an ever-expanding range of initiatives, such as:

“Welcome Back” Content Spotlights. In partnership with Cherry Bombe, the country’s largest media company dedicated to supporting women in the food industry, we’ll ask restaurants to share videos of how they’re reopening and what they’re doing to welcome back their guests in this new normal, showcasing chefs and staff to put a face on these small businesses. Through the use of our hashtags, that content will be featured on NYCgo’s and Cherry Bombe’s social channels, with additional feature content then developed for the most compelling stories. Particular emphasis will be placed on chefs and owners of color their favorite neighborhood experiences and those with locations in the most Large-Scale Consumer Promotion Regional Partnerships and tell us why they’re “All in on NYC.” We vulnerable neighborhoods most impacted Celebrating the City’s Reopening. When will begin this outreach at the start of our by these crises. We will then roll this out most tourism sectors officially reopen, we A “New York for New Yorkers” Partnership Revitalization Campaign and continue to additional tourism sectors such as will launch a massive Vibrancy Recovery to Capture Reciprocal Intrastate Travel. at least through the end of 2020. This We are in discussions with New York hotels, attractions, museums and cultural Program that combines the spirit of storytelling will not only help provide a State and its marketing arm, I Love institutions, and retail. NYC Restaurant Week, NYC Must-See platform for engagement but also help Week and NYC Broadway Week into one NY, with the understanding that after drive an ongoing positive narrative about hyperlocal exploration, visitation will Promoting Staycations at NYC Hotels. program, combining theater, restaurants, our beloved city. likely begin within the drive market. Our We will ramp up weekly museums and cultural institutions with overall objective will be to encourage New messaging and it into our social sectors not currently included in those Curator Collections. In a unique Yorkers to explore within the state for media content as more begins to open up, programs, such as hotels, nightlife, sports collaboration between the Department of their next getaway in lieu of longer haul promoting city getaways throughout the and wellness. This program will allow Cultural Affairs, the Mayor’s Office of Media travel plans. five boroughs as a terrific choice for those businesses the flexibility to create their and Entertainment, and NYC & Company, looking to “travel” close to home. We will own offers within minimal restrictions and New York City’s cultural leaders and showcase an ongoing selection of hotels adapt them as needed in order to best suit Leverage New Yorkers as influencers will promote their favorite virtual in the five boroughs, alongside mini- these challenging times. Slated to launch Influencers listings on NYCgo.com to their followings, in early August if enough tourism sectors helping to spread awareness and earned itineraries featuring nearby restaurants, A Celebration of New Yorkers Who Are All have reopened, the Vibrancy Recovery media exposure for the program. museums and cultural institutions, shops In. From neighborhood “Mayors” to well- Program will run through the end of 2020 and attractions. We will also launch known NYC celebrities, we’ll ask influential with an expanded program running into new guides, featuring things to do in New Yorkers on social media to spotlight neighborhoods around the five boroughs. peak seasons of 2021.

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and co-promotions Engage Members & External Audiences Travel Trade

NYC & Company Membership We have launched an integrated strategy to keep NYC top of mind among the travel trade, in order to ensure the City We continue to support all of our members—hotels, continues to be seen by consumers around the world as a restaurants, retail, arts and cultural organizations, viable travel destination. Our strategy features: transportation and sightseeing companies, tour guides, sports and recreation, Broadway and Off-Broadway, • Ongoing webinar series to educate the trade on updated performing arts, nightlife, entertainment, meeting and NYC product as well as reopening guidelines across all event venues and service—with communications to tourism sectors (themes include NYC: Need to Know, inform and initiatives to help drive sales. These include: Five-Borough Guides and All In NYC: Stay Well Pledge) • Regular email newsletters providing product and • Collaborating with more than 100 member hotels reopening developments to offer discounted rates on accommodations to • A Destination Specialist Program that provides a learning healthcare personnel and first responders curriculum for the trade on NYC facts and updates, with a • Issuing twice-weekly emails sharing the latest news certification for completion on how the coronavirus is impacting the City and • Virtual Sales Missions to begin reconnecting with key the industry, and disseminating the latest updates global markets as borders open and guidelines allow and resources • Development of new soft collateral through different • Offering ongoing virtual programs for our members to audience segment lenses, such as Family, BIPOC, engage with New Yorkers: Shop in NYC, Dine in NYC, LGBTQ+, Accessible NYC, Luxury Virtual NYC and Virtual NYC Site Tours • Creating partnership activations and content with TPOC • Creating ongoing content celebrating and featuring (Travel Professionals of Color) BIPOC-owned businesses on NYCgo.com and in our • Creating FAM and reverse sales mission itineraries that social channels include BIPOC-owned businesses and points of interest • Developing a Recovery Ready platform to give related to African American history and heritage members the information and resources they need to • Updating content in the Travel Planner Guide, Destination get back to business. The program is ever-expanding Fact Sheet and Travel Trade section of NYCgo.com to and includes items like the All In NYC: Stay Well feature BIPOC-owned businesses and points of interest Pledge, Virtual Sales Mission opportunities and: • Incorporating more culturally diverse partners within our virtual sales mission and future in-person events —A series of virtual member talks on topics such as and activations Small Business Relief and State of the Industry, with • Continued partnerships with domestic tour operators, more planned monthly organizations such as SYTA for student travel and —Virtual member roundtables providing a forum for Virtuoso for the luxury segment to share content on their input and sharing of new protocols as we move channels and bring dedicated webinars to those members forward • Continued engagement with our city-to-city partnerships —Virtual member marketplace events providing with like-minded DMOs such as Madrid, Toronto and opportunities for networking, potential partnerships Amsterdam, sharing best practices and key recovery insights and learnings • Enlisting the support of tourism and travel associations as industry partners of the Coalition to help amplify our messaging

26 27 05 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05

and inspire consumers. The strategy includes: Meeting Planners & Event Professionals • Storytelling around company-wide programs and initiatives through different audience segment lenses, We will continue to encourage group business through such as family, BIPOC, LGTBQ+, accessibility and luxury ongoing engagement with meeting planners and clients • Communicating public health and safety measures and to help ensure NYC remains a viable choice for meetings regulations and events by: • Highlighting five-borough destination updates as tourism and hospitality businesses reopen, with a particular focus • Continuing to partner with hotels to secure future on neighborhood exploration group bookings along with active engagement with • Updating and developing press materials to feature the for future citywide bookings that BIPOC-owned businesses and points of interest include building expansion space slated for 2021 • Continuing to promote virtual offerings for those who are and beyond. unable to travel or are seeking ways to stay connected • Developing Virtual Sales Missions to begin with and show support to NYC businesses reconnecting with key markets • Developing and placing future destination features and • Incorporating more culturally diverse partners within travel news stories to generate positive consumer interest our virtual sales mission and future in-person events and bookings to NYC and activations • Hosting media and influencer FAM Trips focused on Black • Conducting a proactive series of client/industry and Latinx culture and businesses in NYC, concentrating webinars and presentations highlighting the most on neighborhoods and communities most adversely updated information on NYC for short-, mid- and long- affected by Covid-19 term opportunities • Continuing to provide media and influencer FAM trips to • Continuing to deploy our Destination Services team to Chinatown, Sunset Park and Flushing support all bookings • Designing publicity opportunities to showcase New York • Regularly sending email newsletters that provide City and drive visitation during key shoulder/need periods product and reopening developments • Updating content in sales tools including the Meeting From New York to the World–Welcoming Planner Guide, Destination Fact Sheet, Five Borough Everyone Back Guide, and Meeting Planner section of NYCgo.com to feature BIPOC-owned businesses and points of Following our focus on NYC audiences, and as allowable in interest relation to Covid-19 precautions at the time, we will target • Continuing partnership with leading meeting fall 2020 for the beginning of any new tourism campaign planner organizations such as Meetings Mean messaging. The initial focus will be domestic—from the Business Coalition (Fred Dixon as Co-Chair), Event tristate area to the Acela corridor to longer drive Industry Council/APEX Covid-19 Business Recovery markets and, eventually, long-haul US domestic travel. Task Force, Professional Convention Management Association (PCMA), Meetings Planner International We will then expand our outreach to international visitation; (MPI), Corporate Event Marketing Association however, all projections are dependent upon travel (CEMA), CVBReps, CVENT, ConferenceDirect, restrictions, government restrictions in the US and in the HelmsBriscoe and others origin market, and any setback in Covid-19 cases or delays in • When possible, engage with clients at targeted face- reopening. to-face industry activities and trade shows We will be prepared for the earliest possible opportunities Global Travel Media as they become available, likely Canada and Western Europe. Ultimately, we look forward to welcoming back our We will use a global travel and lifestyle media strategy to international visitors to a stronger, brighter New York City, generate earned media placements that will re-energize and we will continue to monitor market conditions in the days, 28 weeks and months to come. 29 —Marketing Partnerships

To amplify the large-scale consumer promotions and Revitalization Campaign work for the City, we are engaging with corporate and media partners for access to funding, influencers and their owned marketing channels.

Many businesses have a vested interest in restoring the economic vitality of NYC and several partners have indicated interest to date. Led by NYC & Company’s Premier Sponsor, Mastercard, these partners will be included in owned channels for the consumer promotions of our Vibrancy Recovery Program and in paid media where appropriate. 5 30 631 —Success Metrics

Given the fluidity and phased reactivation of the travel and tourism economy, we will track success in terms of tasks and goals, rather than along a strict timeline of activities resumed.

There are two sets of KPIs for our strategy. The first set focuses primarily on the Revitalization Campaign and, therefore, standard awareness indicators. The second set begins to track behavior— what consumers are doing, where they are coming from, where they are going, how they are spending, and other measures of the resumption of activity across the key travel and tourism sectors. 32 733 07 / SUCCESS METRICS SUCCESS METRICS / 07

Awareness, Attitudes, Engagement Actual leisure and hospitality Trackable in 2020 and retail activity (items in italics are slated to return in 2021, pending budget allotment) Revitalization Campaign Measurement of brand perception at each stage: • Digital and social analytics: Measuring changes Restaurants/dining out • OpenTable seated covers in search terms, site traffic and social media • Restaurant jobs engagement • Restaurant spending • Social listening • Social listening • Earned media: Measuring an increase in positive mentions Hotels (and other • Weekly hotel performance, monthly segment accommodations) tracking (STR) As needed: • Advance booking (TravelClick) • Tracking changes in Net Promoter Score • Distribution channels and loyalty (Kalibri) • Brand awareness and reaction (local, visitor • Search and booking (source TBD) segments) • AirDNA • Confidence in NYC • Group bookings by month • Custom/proprietary traveler sentiment surveys • Change in consumer spend Arts, Culture, Entertainment • Sightseeing boats, gardens and • Attractions, museums • Employment • After January 2021: Broadway, theater, sports All In NYC: Ongoing: Stay Well Pledge • Engaging members and businesses across NYC Meetings, Conventions, Trade • Pinnacle Reports • Digital & social analytics (e.g., keyword search, Shows • Javits bookings We already know from the page views, etc.) • Q4 2020 or after–attendance, room blocks syndicated tracking studies • Social listening (consumer attitudes) that this is a critical element • Earned media Shopping • Mastercard data in decision making about • Tool kit downloads • VisaVue Travel (VVT, quarterly) destination and travel. • Sales tax collections As needed: • Employment • Possible consumer sentiment/attitude study. Regional Transportation • Air (TSA throughput, passengers, flights) • Amtrak (monthly passengers) • NYC Recovery: Activity, From initial inspirational campaigns to vibrancy • MTA (LIRR, Metro-North, Subway) Spending and Visitation and other NYC & Company campaigns, these are meant to measure actual behavior, spending and • Dallas Fed Mobility & Engagement Index engagement. Regional mobility • PANYNJ – bridge and tunnel

Note: In the beginning, it may only be possible to • Domestic: when available track general trends or movement at the national or Tourism (50+ miles, overnight • International – after reopening (APIS, I-94, SIAT, state level. Additional and localized data may require stay) VVT, UberMedia) specific subscriptions.

34 35 —Summary New York City is like no place in the world. From our renowned arts and cultural institutions, restaurants, hotels, theaters, shopping, sports and entertainment venues to our many dynamic neighborhoods, New York City enlivens the senses and inspires the soul with a constant invitation to find or become something new.

This sense of boundless possibility, even in the face of uncertainty, has always defined us. The history of our city is one of emergence and reinvention. Whether it was in the 1970s, when New York City was on the verge of financial collapse; in 2001, after the Twin Towers were attacked and destroyed; in 2008, when the financial markets crashed; or in 2012, after Hurricane Sandy devastated communities, our city has always come back stronger. This time, we must make double sure communities long impacted by systemic racism, in addition to being hardest hit by the pandemic, see the benefit of tourism recovery.

We are steeled for the long road ahead. The challenges before us are both unprecedented and historic, and they are urgent. New York City’s hospitality and tourism industry has the opportunity to reset by using its world-class expertise and creativity to coalesce the business and civic communities as well as consumers, both here at home and around the world.

While there is uncertainty before us, we know this: through the campaign and tactics outlined here, the steadfastness of every New Yorker and visitor in upholding our collective commitments, and the support of business and government partners, we are ALL IN, and we are up for the challenge. 7 36 837 —Acknowledgements

38 939 09 / ACKNOWLEDGEMENTS ACKNOWLEDGEMENTS/ 09

There are many voices that have contributed to our roadmap and we have many people to thank for their time, expertise and perspectives.

State of New York Jonnel Doris NYC & Company Leadership David Berliner Commissioner President and COO Andrew M. Cuomo NYC Department of Small Business Services We are also so grateful to our former Governor NYC & Company Board Chairs who came Gonzalo Casals Eva Bornstein forward to serve as special advisors Steve Cohen and Bill Mulrow Commissioner Executive Director New York Forward Co-Chairs NYC Department of Cultural Affairs with their extensive history guiding our Lehman Center for the Performing Arts organization through past challenges. Simonida Subotic Mayor’s Sector Advisory Council on Arts, Culture John Calvelli EVP for Public Affairs Deputy Secretary for Economic Development and Tourism The Chairman’s Circle of Advisors Wildlife Conservation Society Emily Rafferty Empire State The Coalition for NYC Hospitality & Michael Capiraso President Emerita Development Corp Tourism Recovery President and CEO The Metropolitan Museum of Art New York Road Runners Eric J. Gertler Chairman Jonathan Tisch Director Vijay Dandapani Charles Flateman Co-Chairman President and CEO Chairman of the Board, NYC & Company Board of the Loews Corporation Kevin Younis Hotel Association of New York City Chief Operating Officer and Deputy Commissioner Executive Vice President, The Shubert Organization Chairman & CEO Loews Hotels & Co. Kerry Diamond Steering Committee Co-Chairs Ross Levi Founder and Editor in Chief Tim Vice President / Executive Director of Tourism Cherry Bombe Ellen Futter Co-Founder President Zagat Survey Joel Fisher City of New York American Museum of Natural History EVP, Marquee Events & Operations Our Steering Committee hails from all Bill de Blasio Thelma Golden Entertainment Mayor Director and Chief Curator five boroughs, representing both large The Studio Museum in and small organizations from all the Jean-Yves Ghazi President Vicki Been tourism and hospitality sectors, including: Observatory Deputy Mayor Lin-Manuel Miranda leading medical and public health experts, Composer, Lyricist and Actor hotels, restaurants, sports organizations, Kathy Hilt James Patchett Division Vice President President & CEO Danny Meyer cultural and performing arts institutions, Macy’s New York City Economic Development Corporation CEO Broadway leadership and other members Union Square Hospitality Group of the theater community, retailers, Dr. Margaret Honey Anne del Castillo sightseeing companies, attractions and President and CEO Commissioner Peter Ward annual conventions/trade shows. New York City Mayor’s Office of Media and President Entertainment New York Hotel & Trades Council, AFL-CIO Steering Committee Rebecca Hubbard General Manager Gregg Bishop Robert Battle Lotte New York Palace Senior Advisor Artistic Director Mayor’s Office Alvin Ailey American Dance Theater Sam Ibrahim General Manager New York Marriott at the Brooklyn Bridge

40 41 09 / ACKNOWLEDGEMENTS ACKNOWLEDGEMENTS/ 09

Lakshmee Lachhman-Persad NYC & Company Staff Leadership Elan Cole up and offer to support and amplify the Founder Executive Creative Director Coalition’s work. Accessible Travel NYC As always, we want to thank the NYC & Co-Lead, Creative/Content Company Executive Committee and Board Allied Organizations Kristina Newman-Scott of Directors for their steadfast leadership Jonathan Durbin President Executive Creative Director Partnership/ BRIC and support. Co-Lead, Creative/Content Corporation

Richard Nicotra We would also like to thank the senior Alliance for Coney Island leadership team at NYC & Company and Natalie Koepff Asian American Art Alliance Owner General Counsel and Senior Vice President the remarkable staff for their work and The Nicotra Group Legal & Business Affairs Association for a Better New York dedication in bringing this roadmap to The Belmont Business Improvement Travis Noyes life along with developing the initiatives Makiko Matsuda Healy District SVP of Marketing contained herein over these last few months: Managing Director Bike New York Empire Outlets Tourism Market Development The Broadway Association Fred Dixon Lee H. Perlman The Broadway League President and Chief Executive Officer EVP, Chief Administrative and Financial Officer Bruce Revman Bronx Tourism Council Greater New York Hospital Association Managing Director Brooklyn Chamber of Commerce Rich Lovatt Sponsorships Chief Financial Officer Council of Fashion Designers of America Jonelle Procope Cultural Institutions Group President and CEO Janette Roush Managing Director, Marketing Apollo Theater Nancy Mammana Dance/NYC Chief Marketing Officer Downtown Alliance Shadawn Smith Anthony Ramirez Downtown Brooklyn Partnership Vice President Co-Owner Jerry Cito Association External Affairs & Community Engagement The Bronx Beer Hall Executive Vice President Grand Central Partnership Convention Development Greater Flushing Chamber of Commerce Taryn Sacramone Maria Wilcox Executive Director Kelly Curtin Senior Vice President, Hotel Relations Greater Harlem Chamber of Commerce Queens Theatre Executive Vice President Guides Association of New York City Membership & Destination Services A special acknowledgment and thanks Business Improvement Charlotte St. Martin goes to our Board Member Steven District President Chris Heywood Rubenstein. He generously offered his Chamber of Commerce The Broadway League Executive Vice President, Global Communications time, expertise and resources to help us New York Building Congress get to this point. Steven and his talented New York City BID Association Alan Steel Donna J. Keren New Yorkers For Culture & Arts President and CEO Executive Vice President, Research and Insights team have spent countless hours working Javits Center side by side with us to create the Coalition NYC Hospitality Alliance Nevah Assang and develop this roadmap. Many thanks NYC Pride | Heritage of Pride, Inc. John Wang Senior Vice President to the RUBENSTEIN team as well: The Off-Broadway League Founder Cultural & Community Relations Partnership for New York City Queens Night Market Suzanne Halpin, Emily Gest, Talia Inbar and Mike Stouber. Port Authority of New York and Rob Beckham Adam Weinberg Senior Vice President Director We would also like to thank Queens Tourism Council Membership Development & Services The Whitney Museum of American Art representatives from allied organizations Chamber of Commerce and associations representing different Alliance Danny Zausner Jason Berman communities, boroughs and business Uptown Grand Central Chief Operating Officer Managing Director USTA National Tennis Center Digital & Media Strategy sectors who were among the first to step Visit Staten Island

42 43 Coalition Members American Museum of Natural History BroadwayWorld Convene American Songbook Association Bronx Arts Ensemble Conversant There are more than 700 businesses American Association Bronx Cool Culture from across the travel, tourism, meetings Andaz 5th Avenue Brookfield Place Cosmopolitan Incentives and events sectors that have signed on Andaz Wall Street Brooklyn Bowl Council of Fashion Designers to be Coalition members and pledge their Apollo Theater Courtyard by Marriott support for our vital work. This number is Archer Hotel Brooklyn Chamber of Commerce Courtyard by Marriott Manhattan Chelsea growing and we are inspired by each of areaNewYork.com Brooklyn Children’s Museum Courtyard by Marriott New York Downtown them as they rebuild their own business. Arlo Hotels Brooklyn Diner Manhattan/World Trade Center Area Art Deco Tours of New York Brooklyn Historical Society Courtyard City/New York 1 Hotel Brooklyn Bridge Arthouse Hotel New York City Manhattan View 1 Hotel Central Park Artist Travel Consultants Brooklyn Unplugged Tours + Graffiti Art Courtyard New York JFK Airport 230 Fifth Asian American Arts Alliance Brooklyn Winery Courtyard New York Manhattan Times 3 West Club Association for a Better New York Bryant Park Corporation Square 34th Street Partnership Attractions4Us.com Byrd Retail Group CPS Events at The Plaza 360 Destination Group Auster Agency Cafe Fiorello Cromono International Auténtico Nueva York Cambria Hotel New York—Chelsea CrowdRx 9/11 Memorial & Museum Aviajar Tours & Travel USA Cambria Hotel New York—Times Square Crowne Plaza HY36 9/11 Tribute Museum Backal Hospitality Group Camp Rockaway Crush Wine & Spirits A Slice of Brooklyn Bus Tours Bar SixtyFive Carolines on Broadway CSM Abigail Kirsch Catering Bartow-Pell Mansion Museum Cathedral Church of St. John the Divine CTM Media Group Abingdon Theatre Company Bâtard Centerplate Cultural Institutions Group AC Hotel New York Times Square Beat The Bomb Central Park Conservancy Current Academy Bus Best Western Plus Hospitality House CVC Corp Access New York Metro Beyond Babel Baskets Dance/NYC Accessible Travel NYC Beyond Times Square Chelsea Sports & Entertainment Daughters Collective Advance Brand Consulting Big Apple Greeter Complex David Burke Tavern Adventures by Disney Big Apple Network Cherry Bombe David H. Koch Theater AES NYC Big Bus Tours Chicago The Musical Davler Media Group Affinia Hotels & Suites Big Onion Walking Tours Chinatown Partnership Local Development Deborah Miller Catering Agency PR Bike New York Corporation Delta Air Lines Agora Photography Bike Rent NYC Chocolate Factory Theater Design Matters Media Museum Bloomingdale’s Chris Limousines DesignConnects Aliz Hotel Times Square Bluebird Cititrek Tour & Guide Services Dicas Nova York Allé Travel Bob Rogers Travel City Tales Sightseeing & Private Tours Disney Theatrical Group Alliance for Coney Island Bocca Cucina & Bar City Winery Distinguished Concerts International Alliance for Downtown New York Inc. Bolster Media CitySightseeing New York New York Aloft Manhattan Downtown— Bond 45 Classic Harbor Line Distrikt Hotel New York City, Financial District Boro Hotel New York Clubbed Thumb Tapestry Collection by Hilton Aloft New York LaGuardia Airport Broadridge Financial Solutions Color Factory Diverscity Tours ALON Marketing Group Broadway Inbound Concierge Sales Network Donatti Translation & Interpreting Amadeo Travel Solutions Broadway Profiles with Tamsen Fadal, WPIX-TV Conrad New York Downtown DoubleTree by Hilton New York City— Broadway Up Close Walking Tours Constellation Culinary Group Times Square West

44 45 Downtown Brooklyn Arts Alliance Five A Incentive Planners Harlem One Stop iHeartmedia Downtown Brooklyn Partnership Flatiron/ Partnership Harlem Spirituals/New York Visions Il Mulino New York DR Advertising Havana Central Innside by Melia New York NoMad Dream Hotel Group Follow Me New York City Adventures Hearth Inside Out Tours Drunk Shakespeare Food On Foot Tours HeliNY Sightseeing InterContinental New York Barclay Duggal Greenhouse Fordham Road Business Improvement Hershey’s Chocolate World Times Square InterContinental New York Times Square Dyehard Fan Supply District HHM International Studio & Curatorial Program Dylan Hotel NYC Forest Hills Chamber of Commerce Hideaway Circus Intrepid Sea, Air & Space Museum East Midtown Partnership Fotografiska New York High Quality Tours ECG Events Fovrth Studios Highgate Hotels Isenhour International Edge Frost Productions Hilton Garden New York Times Issue Project Room Educational Tours Gadeshire International Group Square South Jamaica Center BID Educational Travel Adventures Gatherer Sales & Marketing Solutions Hilton Garden Inn New York/Staten Island James Beard Foundation EF Explore America Gazillion Bubble Show Hilton Garden Inn New York/Times Square Javits Center Gentle Perch Central Jazzmobile Ellevate Network GettinLocal Hilton Grand JBK Productions National Museum of Immigration GetYourGuide of New York City JCDecaux Emily McGill Entertainment Global Travel Alliance HocTok JMG Public Relations Empire Outlets Glow Global Events Inn Express Manhattan Midtown JMT Media Empire State Building Observatory GO Airlink NYC Shuttle West Junior Tours, Inc. Entertainment Benefits Group Gotham Hall Holiday Inn LaGuardia Juniper Street Productions Equinox Hotel, Hudson Yards, Gotham-Guru Hong Kong Dragon Boat Festival JW Marriott Essex House New York New York City Gran Morsi Hornblower Cruises & Events Key of C Entertainment Escape Virtuality Grand Bazaar NYC Hotel 50 Bowery NYC KGB Espionage Museum Essex Grand Central Partnership Hotel Association of New York City Khe-Yo Evelyn Hill Inc. Tours Hotel Beacon Evelyn Hotel Hotel Belleclaire Kitt Garrett & Associates Excel Tours McAllen Great Performances Hotel Chocolat Kixby from the Square Greater Flushing Chamber of Commerce La MaMa Experimental Theatre Club Executive Hotel Le Soleil New York Greater New York Dental Meeting Hotel Wolcott LaGuardia Gateway Partners (LaGuardia Expedia Group .BR Hotelbeds Terminal B) ExperienceFirst Group Sales Box Office at Broadway.com Hudson Creative LAK Public Relations Explore Brooklyn Group Tour Media Hudson New York Landmark Tours & Cruises Fairfield by Marriott New York Manhattan/ GroupTools Hudson Yards Laura Renee Voice Central Park GTSE Global Tourism Sports & Hush Hip Hop Tours Le Meridien New York, Central Park Fairfield Inn & Suites by Marriott New York Entertainment Hyatt Centric Times Square New York League of Professional Theatre Women Midtown Manhattan/Penn Station Guides Association of New York City Hyatt House New York Chelsea Lehman Center for the Performing Arts Faithful+Gould Hampton Inn & Suites Staten Island Hyatt Place /New York City Leisure Pass Group Fashion4Future Hampton Inn Manhattan Times Square Hyatt Place New York City/Times Square Leslie–Lohman Museum of Art Feinstein’s/54 Below Central Iberostar 70 Hotel Liberty Helicopters Fifth Avenue Association HanGawi ibis Styles New York LaGuardia Like A Local Tours Fine Taste Marketing Harlem Arts Alliance iBoatNYC Lincoln Center for the Performing Arts Fitzpatrick Hotel Group Harlem Heritage Tours Ice Theatre of New York Lincoln Ristorante

46 47 Literally Alive Museum at Eldridge Street Synagogue Nyorquina Related Companies Local Mobile Marketing Solutions Museum of Arts and Design NYU Jonathan M. Tisch Center of Hospitality Renaissance New York Midtown Hotel Loews Hotels & Co. Museum of Jewish Heritage – A Living Off Broadway Alliance Rennert International Long Island City Partnership Memorial to the Holocaust Hotel Residence Inn by Marriott Central Park Lotte New York Palace Museum of – MoMA On Stage at Kingsborough Residence Inn Times Square Jewish Conservancy LTD Museum of the City of New York Ripley’s Believe It or Not! Times Square National Dance Institute One World Observatory Rockaway Hotel Lucille Yokell Enterprises National Lighthouse Museum Orchard Street Hotel Rockaway Jet Ski Luma Hotel Times Square National Sawdust Ovation Travel Group Lunetta Exp Natsumi Park Avenue Armory Rockefeller Center Tour Luxe Life Hotel Park Central New York Root & Bone Luxury Van and Bus New York Botanical Garden Park South Hotel Roundabout Theatre Company LW Theatres New York Building Congress Parker New York Running Subway Lyric at 70 Pine New York City Association of Hotel Partnership for New York City SanSee Systems M. Wells Steakhouse Concierges Paul Molé Barber Shop Seaview Productions Macy’s New York City Ballet Peculiar Works Project Sedanz New York New York City BID Association Perry Street Theatricals SeeUSAtours.com Madison Avenue BID New York City Economic Development Persone Selina Chelsea New York City Make It Happen Management Corporation Sixty Shackman Associates New York Manhattan by Sail New York City Fire Museum Pioneer Works Sherwin-Williams Manhattan Center New York Cruise Lines PlaceChase Shimansky Diamonds Manhattan Chamber of Commerce New York Hall of Science Plus972 Showtime Publications Manhattan School of Music New York International Auto Show Popbar Sights by Sam Marriott International New York Philharmonic Port Authority of NY & NJ Signature Theatre Company Martin Lawrence Galleries New York Road Runners PRA Situation Marketing LLC Meatpacking BID New York Society of Association Executives Zoo Sky Vacations Merakia New York State Tourism Industry Queens County Farm Museum Skyline Cruises Merchants Hospitality Association Queens Night Market Snug Harbor Cultural Center & Metropolitan Pavilion New York’s Hotel Pennsylvania Queens Theatre Botanical Garden Metropolitan West New Yorkers for Culture & Arts Queens Tourism Council Sofrito on the Hudson Millennium Hilton New York Downtown NewYorkRep Soho Rep Millennium Hilton New York One UN Plaza Next Stop New York Queensyard Solomon R. Guggenheim Museum MLM Public Relations Nicholas & Lence Communications Qwick Museum Moinian Group Nobu Downtown Radisson Hotel New York Midtown—Fifth SpotCo Mondrian Park Avenue Nobu Fifty Seven Avenue Spring Studios MORE Opera Nowaday Radisson New York Times Square : Interactive Spy Museum Morgan’s Brooklyn Barbecue NY Hotel & Motel Trades Council St. George Theatre Morris-Jumel Mansion NY NOW Ramsay Fairs St. John’s University Motorino NYC Hospitality Alliance RCI Theatricals St. Patrick’s Cathedral Moxy Chelsea NYC Pride Receptive Tours Group Staten Island Arts Moxy East Village NYC Travel Buddy Redeye Grill Staten Island Borough President’s Office Moxy Times Square NYCindyTours.com RedFarm Staten Island Chamber of Commerce Musement NYCxDesign Redford Hotel Staten Island Children’s Museum

48 49 Statue Cruises The Graduate Center of The City University The Surrey Uptown Grand Central National Monument of New York The Tenement Museum Urban Adventures Staypineapple, An Artful Hotel, Midtown The Greater Harlem Chamber of Urban Crawls New York Commerce The Time In Children’s Arts Initiative UrbanGlass Steve Cohen’s Chamber Magic The Greenhouse Café The Times Center Urgo Hotels Students on Broadway The Town Hall USA Guided Tours SusanSez NYC Walkabouts The James New York—NoMad The Vamoosebus Swargo Events: Event & Destination The Jewish Museum The TWA Hotel Venezuela Film Festival Management The Lambs Club Restaurant & Bar The Westin New York at Times Square VenueBroker Swordfish Productions The Langham, New York, Fifth Avenue The Whitby Hotel Symphony Space The Levys’ Unique New York! The William Vale SYP! Share Your Passion The Lexington Hotel, Autograph Collection TheaterLab Visit Rochester TAK Room The Lighthouse TheaterMania Visit Staten Island Tanna, Inc. The Makeup Show Theatre C Voices of Ascension Teague Theatrical Group The Mark O’Donnell Theater at the TheatreMama VR World NYC Terminal 5 Actors Fund Arts Center Times Square Alliance VVS Productions & Catering Thai Rock The Marmara Park Avenue Tiqets Inc. Walks The Amazing Max The Met Titan Group of New York Wall Street Walks The Armory Foundation The Metropolitan Opera TKP New York Conference Center Walnut Hill Advisors The Art Students League of New York The Morgan Library & Museum Tompkins Avenue Merchant Association Washington Jefferson Hotel The Baby Sitters’ Guild The Muse Hotel (TAMA) Washington Square Hotel The Belmont Business Improvement The New Group Top of the Rock Observation Deck Waterfront Alliance District The New York Edition Tour College Hoods The Benjamin The New-York Historical Society Tour Noir NYC Westgate New York Grand Central The Broadway Association The Noble Maritime Collection Tours By Frieda Whalar The Broadway League The Off-Broadway League Tours Limited WhereTraveler The Bronx Beer Hall Town Stages Whitney Museum of American Art The Bronx County Historical Society The Phillips Club Trattoria Dell’Arte Wildebeest Agency The Bronx Tourism Council New York Travel Wildlife Conservation Society The Clemente Soto Vélez Cultural and TravelAdvocates Wings Air Helicopters Educational Center The Queensboro TravPro Mobile Women Building Women The Climate Museum The Redbury New York Tribeca Grill Work Light Productions The Collective The Riverside Church in the City of Tribeca Rooftop Works & Process at the Guggenheim The Crown View Group New York Trimtab Management Systems Wyndham Garden Long Island City The Curious Uptowner The Roosevelt Hotel Trumper Park Yawn Moon The Drama League Tsion Cafe Zagat Survey The Escape Game New York City The Shops at Turnstile Tours Zoescope Studio The Frederick Hotel The Shubert Organization Twin Travel Concepts The The Sightseeing Pass Union Square Hospitality Group The Gatsby Hotel The Statue Of Liberty-Ellis Island Union Square Partnership The Geography of NYC Foundation United Nations The Glasshouses The Storefront United States Tennis Association (USTA) The Gotham Hotel The Untapped New York

50 51 For more information and a complete list of Coalition members, visit coalition.nycgo.com

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