West Lindsey District Council Profile of Wold View Ward September 2008 Contents Page Foreword 1 Population 2 Deprivation 5 Economy 8 Business Growth and Activity 11 Infrastructure 12 Health 16 Learning and Skills 18 Recreation and Leisure 22 Crime 23 Glossary 25 Foreword old View ward is situated in the north east of West Lindsey district and lies north of Market W Rasen ward and south of Caistor ward. The ward is 9,532 hectares comprising the parishes of Brookenby, Claxby, Holton-le-Moor, Kirmond-le-Mire, Nettleton, Normanby-le-Wold, Rothwell, Stainton-le-Vale, Swinhope, Thoresway and Thorganby. This profile has been prepared to give detailed information about the ward, looking at the current position as well as tracking the position over recent years. 1 Profile of Wold View Ward Population Key Facts • • The population of Wold View ward increased 21% of the ward population are children. by 2.6% during the period 2001-2005, • 20% of the ward population are people of compared with a district increase of just retirement age. under 7%. • 2.1% of the population of Wold View ward are • The 85+ age group in Wold View ward saw ethnics. the largest increase (30%) between 2001 and • 38% of the ward’s migrant workers are from 2005. the A8 countries. • The 25-29 and 30-34 age groups in the ward • 1% of the working age population of Wold had the most significant decreases 2001- View ward are not of British nationality. 2005 - comparable with West Lindsey as a • whole. 16.6% of households with dependent children are headed by a lone parent. Population Profile n mid 2001 an estimated 2,331 people lived in are the two age bands that have also fallen the I Wold View ward. In 2005 the population was most across West Lindsey as a whole. estimated to be 2,392, an increase of 2.6%. This compares with an overall district increase of 21% of the population in Wold View ward are just under 7% for the same period. children compared with just under 19% across the whole of the district. The largest increase in Wold View ward between 2001 and 2005 was the 85+ age group with a 20% of the residents of Wold View ward are rise of just over 30% followed by the 15-19 age people of retirement age compared with just over group with an increase of just under 30%. There 22% across the whole of West Lindsey. has been a fall in the 25-29 age group (-15%) and an even more significant decrease (-35%) in Of the population of Wold View ward in 2005, the 30-34 age group during this period. These 49% were male and 51% were female which is the same as West Lindsey district. Age Profile of Wold View Ward 2005 9 8 7 6 5 % 4 3 2 1 0 4 9 4 9 4 9 4 9 4 - - - 1 - 1 - 2 - 5 9 - 6 0 5 0 5 0 5 0 8 5 + 1 1 2 2 5 - 2 3 0 - 3 4 3 5 - 3 9 4 0 - 4 4 4 5 - 4 9 5 0 - 5 4 5 6 6 5 - 6 7 0 - 7 7 5 - 7 9 8 0 - 8 4 Wold View West Lindsey Source: Office for National Statistics 2 Profile of Wold View Ward Ethnicity t the Census 2001 the ethnic community in Just over 50% of the ethnic community in the A Wold View ward represented just over 2% of ward classed themselves as White: Other White the population of the ward. This is similar to the with the remainder being of White: Irish; Mixed average for West Lindsey as a whole. The White and Black; Mixed White and Asian; and National Average at that time was just over 12%. Black Caribbean. Migrant workers igrant workers move from one place to (21%) of migrants being from India. In West M another to look for work and most arrive Lindsey district as a whole, 18% of its migrant from the A8 countries (Czech Republic, Estonia, workers in 2007 were from the A8 countries. Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia). Based on mid-2006 population estimates, approximately 1.7% of Wold View ward’s According to the 2007 Electoral Register, 38% of working age population are not of British Wold View’s migrant workers were from the A8 nationality. countries with the next highest percentage Children and families hildren under 16 years of age account for households in Wold View ward compared with a C 21% of the population in Wold View ward district average of 29%. compared with just under 19% across the whole of the district. It should be noted that the data relating to households with dependent children in the Most children in Wold View ward live with both preceding two paragraphs is from the Census sets of parents with 16.6% of households with 2001 and is the only data available to ward level. dependent children being headed by a lone It is not comparable with the district and national parent. This is similar to the district average, but data used in the 2008 State of the District below the national average of 21.8% for lone document for West Lindsey which was taken parent households. from the NCHOD site (National Centre for Health Outcomes Development) where different Households with families or those with methodology and cohorts were used to arrive at dependent children account for 33% of that data. Mosaic household ‘types’ he Mosaic dataset is a marketing tool that is Shown on the following page are the definitions T nationally recognised and classifies of each of the classified Mosaic groups with a households into 11 different types according to summary of the most effective method for the age, occupation and income of the main communicating information to these household householder, the location and type of housing ‘types’. As these are national groupings, some and the spending patterns which are associated of them may not be relevant to West Lindsey with households with similar characteristics. wards. The five most common types of household in Mosaic data is © Experian Limited. The names Wold View ward are shown in the chart overleaf and descriptions originate from Experian and are and are compared with the West Lindsey used in this document purely to aid average. understanding, analysis and interpretation of Mosaic and related information. In addition to Mosaic being used as a commercial product it is now being applied within the public sector to help agencies improve take up of services in their area, target resources and plan their services in a more efficient way. 3 Profile of Wold View Ward Rural Isolation (64% of Wold View ward their own homes and have some source of postcodes) contains people who live outside income beyond the basic state pension. major population centres, deep in the Communication method: personal contact. countryside within small communities. Municipal Dependency (0% of Wold View ward Communication method: internet, telephone postcodes) mostly contains families on lower advice lines, broadsheet newspapers, incomes who live on large municipal council heavyweight magazines. estates. Happy Families (17% of Wold View ward Communication method: TV, posters, postcodes) contains younger age groups who telemarketing, drop-in centres. are married, or in a permanent relationship, Suburban Comfort (0% of Wold View ward raising children in post war family houses. postcodes) contains people who have Communication method: internet, email, digital established themselves and their families in TV, mid-Market tabloids. comfortable homes in mature suburbs. Ties of Community (10% of Wold View ward Communication method: telephone advice lines, postcodes) contains people who live in close-knit broadsheet newspapers. communities within inner city neighbourhoods or Symbols of Success (0% of Wold View ward small industrial towns. Most own their own postcodes) contains people who have rewarding homes, drive their own cars and have careers, live in sought after locations and drive responsible jobs. modern cars. Communication method: communal centres, red Communication method: broadsheet top newspapers. newspapers, heavyweight magazines, telephone Blue Collar Enterprise (8% of Wold View ward advice lines, internet. postcodes) contains people who live in houses Urban Intelligence (0% of Wold View ward they have bought from the local authority, own postcodes) mostly contains young and well their cars and provide a reliable source of labour educated people who are open to new ideas and to local employers. influences. Communication method: TV, telemarketing, red Communication method: internet, leaflet/posters, top newspapers. direct mail, telephone advice lines, local shops, Twilight Subsistence (1% of Wold View ward broadsheets. postcodes) contains elderly people who are Welfare Borderline (0% of Wold View ward mostly reliant on state benefits and live in postcodes) contains people who are unlikely to housing designed by local authorities and have responsible or rewarding jobs, live in housing associations. council housing and rely on public transport. Communication method: TV, Post Office, Communication method: internet, magazines, personal contact. broadsheets. Grey Perspectives (0% of Wold View ward The chart below shows the percentage of Wold postcodes) mostly contains pensioners who own View ward postcodes in each of the Mosaic groups compared with West Lindsey as a whole. Mosaic Household Types in Wold View Ward and West Lindsey District 70 60 50 40 % of postcodes 30 20 10 0 t s s t y e e s n s i e i c e i s v i o e i l n n n c e t i t c m f o r e r l i n e p r e c u c a m r d o l a S o s p e I s y F o m m u E n t e r l o f p C r s b a n C o f a P e r u r l R u r a H a p b s o o l e y u rba n In te llig e r U G y m b o l S T i e W e l f a r e B e C w ilight S ubsist S T M uniciple BD l ependency u Wold View West Lindsey 4 Profile of Wold View Ward Deprivation Key Facts • • 1 Super Output Area (SOA) in Wold View There is significant disparity between the two ward is within the 30% most deprived in SOAs in the Income, Employment, Health, England.