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Download Crisps & Snacks Category Advice CATEGORY ADVICE 2021 • Market Insights • Must Stock Lines • Planograms www.bestwaywholesale.co.uk CATEGORY ADVICE Market Insight 2021 Having the right range is key. Take home missions are now bigger than There are 3 key occasions shoppers buy CSN for in Food-to-Go in convenience, accounting for 60% C-stores. To cater for all these occasions, ensure you of total shopper missions. offer choice across each key pack format. (Kantar, Independents & Symbols, MAT, F&B Shopper Missions, W.E. 21.02.21) On-the-Go key packs: Singles and £1 PMP Range the right segments to cater for take home missions - £1 PMP Sharing, Bigger Sharing For Tonight – key packs: and Multipack. Sharing (£1 PMP & Bigger bag) For Later (Stock Up) – key packs: Sharing & Multipacks (PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021) Food-to-Go missions are often cross-category. Many Food-to-Go shoppers want Shoppers want PMPs from the brands they like. snacks with a drink or a meal deal. One of the main reasons shoppers like PMPs is because the (Source: ACS Local Shop report 2019) price is clearly marked, which drives trust and reassurance Merchandise crisps and snacks singles near drinks in the brand and store. chillers to increase basket spend. (PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021) Range PMPs across the best-selling brands and ensure product availability, particularly at peak times e.g. afternoon. £1 PMPs play a dual role in occasion missions. Over ½ of shoppers consume a £1 PMP bag on their own, 45% of shoppers tend to share. Sharing is the biggest growth driver. (PepsiCo Path to Purchase Research, Insight: Crisps, Snacks & Nuts +4% YoY. Growth is driven Sample 3,000 Shoppers, 2021) primarily by Sharing (+14%) which accounts for 64% of sales. Offer more space to best-sellers to ensure (Nielsen, Independents & Symbols, MAT, W.E. 03.04.21) availability of £1 PMPs throughout lunch-time to the evening. Top Tip: Offer over half of your fixture space to Sharing. CATEGORY ADVICE Market Insight 2021 Taste is the No.1 CSN purchase driver. Brand is NPD: SHARING NPD CONTRIBUTED TO No.3** 40% OF SHARING SEGMENT GROWTH Shoppers care IN THE LAST YEAR* about taste and brand more NPD BRINGS EXCITEMENT TO THE CATEGORY, than value. Top flavours in CSN: CHOOSE NPD THAT OFFERS SOMETHING NEW. Ensure your range 1 Meaty TOP NPD TO LOOK OUT FOR: covers the most 2 Cheese popular flavours 3 Spicy from the best- 4 Salted selling brands. 5 Tangy *(Nielsen, Independents & Symbols, MAT, W.E. 03.04.21) QUAVERS: **(PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021) PRAWN COCKTAIL/ SALT & VINEGAR Encourage impulse purchases Merchandising principles 60% of CSN purchases can be influenced in store, visibility ● Over 70% of CSN purchases are made and display are key triggers to convert more shoppers. from main fixture. (PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021) WALKERS MAX KFC Merchandise ● Maximise your main fixture by using & WALKERS MAX CSN in DOUBLE CRUNCH additional areas planograms to help merchandise the right KFC ZINGER of the store. range in the right place. ● Within pack formats, group your crisps together and your snacks together. ● Place best sellers at eye level and value brands on the lower shelves. £2 PRICE ● MARKED PACKS Aid standout and navigation with clear brand blocking. Capture shoppers attention using ● Ensure you align brand space to brand standout POS to highlight the promotion. £ sales. *NIELSEN, INDEPENDENTS & SYMBOLS, VALUE MAT, W.E. 03.04.21. Promotions account for 1/3 of CSN sales. (PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021) Information correct at time of print. CATEGORY ADVICE Must Stock Lines 2021 These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again. SINGLES TUBES & TORTILLAS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 SHARING CRISPS SHARING SNACKS 18 19 20 21 22 23 24 25 26 27 28 29 SHARING SNACKS POPCORN MULTIPACK NUTS 30 31 32 33 34 35 36 37 38 39 40 41 CATEGORY ADVICE Must Stock Lines 2021 WALKERS CHEESE & ONION QUAVERS CHEESE 1 PM 65P 32.5G 5 20G SKU CODE: 585780 SKU CODE: 254944 WALKERS READY SALTED CHEETOS TWISTED 2 PM 65P 32.5G 6 PM 39P 30G SKU CODE: 585791 SKU CODE: 185652 WALKERS SALT & VINEGAR SMITHS FRAZZLES 3 PM 65P 32.5G 7 PM 39P 34G SKU CODE: 585778 SKU CODE: 585667 WALKERS PRAWN COCKTAIL SPACE RAIDERS BEEF 4 PM 65P 32.5G 8 PM 30P 20G SKU CODE: 585801 SKU CODE: 599527 CATEGORY ADVICE Must Stock Lines 2021 SPACE RAIDERS PICKLED ONION DORITOS COOL ORIGINAL 9 PM 30P 20G 13 PM £1 70G SKU CODE: 599538 SKU CODE: 677050 MCCOYS FLAME GRILLED STEAK PRINGLES SOUR CREAM & ONION 10 47.5G 14 PM £2.99 200G SKU CODE: 503887 SKU CODE: 724005 DORITOS CHILLI HEATWAVE PRINGLES ORIGINAL 11 PM £1 70G 15 PM £2.99 200 SKU CODE: 677026 SKU CODE: 723964 DORITOS TANGY CHEESE PRINGLES TEXAS BBQ 12 PM £1 70G 16 PM £2.99 200 SKU CODE: 677015 SKU CODE: 719323 CATEGORY ADVICE Must Stock Lines 2021 PRINGLES SALT & VINEGAR MCCOYS RIDGE CUT 17 PM £2.99 200G 21 FLAME GRILLED STEAK PM £1 65G SKU CODE: 723997 SKU CODE: 634075 SENSATIONS SWEET THAI CHILLI WALKERS MAX 18 PM £1 65G 22 PUNCHY PAPRIKA PM £1 70G SKU CODE: 670144 SKU CODE: 670066 WALKERS CHEESE & ONION CHEETOS TWISTED FLAMIN HOT 19 PM £1 65G 23 PM £1 65G SKU CODE: 670166 SKU CODE: 670044 WALKERS READY SALTED QUAVERS CHEESE 20 PM £1 65G 24 PM £1 45G SKU CODE: 670177 SKU CODE: 670122 CATEGORY ADVICE Must Stock Lines 2021 WOTSITS CHEESE QUAVERS PRAWN COCKTAIL 25 PM £1 50G 29 PM £1 45G SKU CODE: 670190 SKU CODE: 730686 MONSTER MUNCH PICKLED ONION HULA HOOPS BBQ BEEF 26 PM £1 60G 30 PM £1 70G SKU CODE: 670100 SKU CODE: 736004 MONSTER MUNCH ROAST BEEF HULA HOOPS ORIGINAL 27 PM £1 60G 31 PM £1 70G SKU CODE: 670111 SKU CODE: 725906 SQUARES SALT & VINEGAR NIK NAKS NICE ‘N’ SPICY 28 PM £1 60G 32 PM £1 75G SKU CODE: 670155 SKU CODE: 735917 CATEGORY ADVICE Must Stock Lines 2021 NIK NAKS RIB ‘N’ SAUCY WALKERS VARIETY 6 PACK 33 PM £1 75G 37 PM £1.65 SKU CODE: 735928 SKU CODE: 744468 QUAVERS CHEESE 6 PACK 38 PM £1.65 SPACE RAIDERS BEEF SKU CODE: 744470 34 PM £1 70G SKU CODE: 736048 KP ORIGINAL SALTED PEANUTS 39 PM £1 65G SKU CODE: 736094 MINI CHEDDARS CRINKLEY 35 CHEESE & ONION PM £1 105G SKU CODE: 332608 BEST-ONE ROASTED & SALTED 40 PISTACHIOS PM 99P 65G SKU CODE: 395668 BUTTERKIST SWEET & SALTED 36 POPCORN PM £1 76G BEST-ONE ROASTED CASHEWS SKU CODE: 585191 41 PM £1.49 70G SKU CODE: 395713 CATEGORY ADVICE Planogram 2021 2m x 5 Shelf SHELF 1 SHELF 2 SHELF 3 SHELF 4 SHELF 5 CATEGORY ADVICE Planogram 2021 2m x 5 Shelf SHELF 1 SHELF 2 SHELF SHELF 1 SKUs 2 SKUs BESTWAY BATLEYS BESTWAY BATLEYS 679744 679744 GRAZE SALT & VINEGAR CRUNCH PM £1 28G 585780 585780 WALKERS CHEESE & ONION PM 33G 679755 679755 GRAZE SMOKEY BBQ CRUNCH PM £1 31G 585791 585791 WALKERS READY SALTED PM 33G 453134 453134 WALKERS BAKED CHEESE & ONION BAG 257047 257047 MAX PAPRIKA 50G 894719 231342 MINI CHEDDARS BAG 503887 503887 MCCOYS GRILLED STEAK 48G 585723 585723 DORITOS CHILLI PM NO VAT 40G 504041 504041 MCCOYS SALT & VINEGAR 48G 585734 585734 DORITOS CHEESE PM NO VAT 40G 504052 504052 MCCOYS CHEDDAR & ONION 48G 221928 221928 MONSTER MUNCH PICKLED ONION 40G 221885 221885 MONSTER MUNCH ROAST BEEF 40G 339893 339893 PRINGLES ORIGINAL PM 40G 339871 339871 PRINGLES SOUR CREAM & ONION PM 40G CATEGORY ADVICE Planogram 2021 2m x 5 Shelf SHELF 3 SHELF 4 SHELF 5 SHELF SHELF SHELF 3 SKUs 4 SKUs 5 SKUs BESTWAY BATLEYS BESTWAY BATLEYS BESTWAY BATLEYS 585778 585778 WALKERS SALT & VINEGAR PM 33G 258978 258978 SQUARES CHEESE & ONION STD 585667 585667 FRAZZLES PM 34G 585801 585801 WALKERS PRAWN COCKTAIL PM 33G 585756 585756 SQUARES SALT & VINEGAR PM 28G 677350 677350 SNAPS SPICY TOMATO PM 24G 585812 585812 WALKERS SMOKEY BACON PM 65P 33G 681101 681101 HULA HOOPS BBQ BEEF PM 59P 34G 39811 39811 DISCOS SALT & VINEGAR PM 34G 255007 255007 WALKERS ROAST CHICKEN 32.5G 681112 681112 HULA HOOPS ORIGINAL PM 59P 34G 599527 599527 SPACE RAIDERS BEEF PM 25G 585745 585745 QUAVERS CHEESE PM 21G 185652 185652 CHEETOS TWIST PM 30G 599538 599538 SPACE RAIDERS PICKLED ONION PM 25G 585767 585767 WOTSITS CHEESE PM 23G 185641 185641 CHEETOS CRUNCHIES PM 30G 566713 566713 TRANSFORM-A-SNACK SAUCY BBQ PM 30G CATEGORY ADVICE 2021 For more information including planograms and advice on other key ranges, go to www.bestwaywholesale.co.uk/categoryadvice.
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