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Mapování Kulturních a Kreativních Průmyslů V ČR Stav, Potřeby a Trendy

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Mapování Kulturních a Kreativních Průmyslů V ČR Stav, Potřeby a Trendy II. svazek Mapování kulturních a kreativních průmyslů v ČR Stav, potřeby a trendy architektura / design / digitální hry / film / hudební průmysl / knihy a tisk / památky reklama / scénická umění / software / TV a rozhlas / umělecká řemesla / výtvarné umění Mapování kulturních a kreativních průmyslů v ČR Stav, potřeby a trendy II. svazek Publikace je vydána v rámci výzkumného projektu Mapování kulturních a kreativních průmyslů v ČR, podpořeného v rámci programu NAKI, identifikační kód projektu DF11PO10VV031. Eva Žáková a kol. tální ekon - digi omika iCt - s h - oci uc áln í r mysly des í m n rů ign é ov í p - m d st ó ia e n d - c iv turní p a z t ul r - d K ům a r a a a e y rc v K r s h o i énická l i t K sc u y t n m e m - ě i a n c l f k o s í i t t í e - v lm u n k í n m u r - á e a o ř lt - z v - u t - p K á í r e r r l tvorba n e n l e a e e ě í c ě k v í c d o d l i a m ě a z originalita v Š z m d u v e a v r i c é o t a a i t e n n v r l - r i a Š í s a o b - v s k z a t l d o ý i ý t h v e u f r l p a a t h t u m r a s r w - ů u - k a m s k d i r i t g e z y i a t á s y - ý l n h i í l n h k r - y g v ( a n s t a r o p n ř o . m v i e ý ) l r o s b y a m n ů r á p b y ý t k k s u ř , á l h k r s a , č k e Citace „SCÉNICKÁ UMĚNÍ mají značné výhody – jsou ekonomicky flexibilní, bez investic nemizí, jsou vesměs ekologická, nedevastují přírodní zdroje, nejsou na nich závislá. Umělecké krize nijak neohrožují společnost.“ / Jana Návratová, taneční sekce Institutu umění „DESIGN je jednou z nejprogresivnějších oblastí kreativních průmyslů s jasnou vazbou na praxi a výrazným potenciálem v oblasti inovací produktů, služeb i prostředí. Poté, co Linet, český výrobce medicínských pomůcek, zapojil design do vývoje produktů, získal důležitou konkurenční výhodu na mezinárodním trhu: podíl exportu na výnosech firmy se po spolupráci s designérem zvýšil o 30 %.“ / CZECHDESIGN „ARCHITEKTURA je všude kolem nás. Zásadním způsobem ovlivňuje naši psychickou pohodu. Stejný vztah, který poutá film a jeho soundtrack, spojuje architekturu a naše životy. Přesto o ní víme tak málo.“ / Adam Gebrian, architekt, kritik, propagátor „DIGITÁLNÍ HRY považuji za největší kulturní export České republiky. Sama definice umění je velmi složitá. Osobně zastávám názor, že hry jako médium jsou umění zrovna tak jako film či hudba. Pracují totiž se stejnými výrazovými prostředky jako film, a dokonce přidávají něco navíc. Jejich potenciál se zatím nenaplňuje v takové míře, ale to je spíš otázka času.“ / Jaroslav Švelch, pedagog a výzkumník na Fakultě sociálních věd UK „LITERATURA se zabývá něčím tak demokratickým, jako je jazyk, který všichni potřebují k fungování, i tento stát, ekonomika, kultura. Není tedy argument, proč to nepodpořit víc. Lidé se ukájejí na Facebooku příběhem a nepotřebují číst romány. Ale moment jazykový internet nezastoupí. Zastoupí moment příběhový, zábavní, vzrušivý, ale ne moment kultivace slova. Internet je rozšiřovač obzorů, ale jazyk simplifikuje a nerozvíjí.“ / Petra Hůlová, spisovatelka 3 Citace „UMĚLECKÁ ŘEMESLA drží při životě samotná láska k řemeslu – soběstačnost, um a dovednosti předávané z generace na generaci – to jsou prvky, které tvoří základ působení řemeslníků v jejich profesích. (…) Analýza současného stavu uměleckého řemesla (v Uherském Hradišti) ukazuje, že snahy o jeho zachování a rozvoj mají smysl a význam nejen z hlediska kulturně-historického, ale také z důvodů výchovných, propagačních a ekonomických.“ / Mapovaní tradičních řemesel v regionu Uherské Hradiště v kontextu KKP (2015) „REKLAMA staví na kreativitě a úzce spolupracuje s kreativními obory, jako jsou grafický design, interaktivní média a audiovizuální výroba. Zásadně se podílí na příjmech v oblasti médií. Na reklamě nadále silně závisí obory lidského konání, s nimiž je tradičně spjata (obchod), vedle toho si však získává nepřehlédnutelnou pozici také v těch, kde by měla být spíše podpůrným nástrojem (politika) či jasně oddělenou součástí (redakční obsah médií).“ / Ondřej Aust, šéfredaktor a vydavatel webu Médiář „FILMOVÝ PRŮMYSL představuje jeden z mladších kreativních průmyslů, jehož současný význam souvisí s rostoucím vlivem obrazové kultury ve všech oblastech našeho života.(…) film je zároveň uměním i masovou kulturou, vyznačuje se vysokou atraktivitou a silným potenciálem pro ovlivňování i lobbing.“ / Daniela Staníková, členka komise Odboru médií a audiovize MK ČR „SOUČASNÉ UMĚNÍ a jeho produkce v profesionálním smyslu se staly obecnou praxí a nejedná se více o výsadu západního světa. Nikde se globalizace tak výrazně neprojevila jako na trzích s uměním po celém světě.“ / Lucie Drdová, galeristka „HUDBA je odrazem stavu naší společnosti. Je to fráze, ale pravdivá. Hudební produkce rádiových stanic je až ze 70 % starší roku 2000. Aktuální hudba žije díky fenoménu festivalů.“ / Oldřich Bajer, hudební producent 4 Citace „PAMÁTKY v ČR zažívají diametrálně rozdílný přístup k jejich správě oproti jiným zemím Evropy. Například ve Velké Británii je přístup založen na tradici a silných občanských iniciativách (statutární poradce vlády v otázkách kultury je nevládní organizace). I když seznam památek čítá ve Velké Británii přes 370 tisíc objektů, na památky je nahlíženo komplexně z historického prostředí, které spojuje minulost, místo a současnost, v níž lidé chtějí žít.“ / Aleš Kozák, Andrea Štolfová, Institut pro památky a kulturu „TV A ROZHLAS zůstávají i po pětadvaceti letech od počátků transformace rozhlasového a televizního vysílání u tzv. duálního modelu, zatímco řada evropských zemí jej dokázala doplnit třetím sektorem tzv. komunitních médií. Krom rozpoznání prospěšnosti třetího sektoru je to umožněno i zlevňováním technologií pro výrobu, záznam a vysílání audiovizuálních obsahů.“ / Jan Křeček, Centrum pro mediální studia – FSV UK „DIGITÁLNÍ OBSAH a odvětví na něm založené mají schopnost vytvářet pracovní příležitosti, podporují digitální gramotnost a rozvoj potřebných dovedností, neboť komerční, veřejné, sociální a zdravotní služby, vzdělávání a politický život se stále více přesouvají na internet.“ / Institut digitální ekonomiky 5 Obsah OBSAH Úvod ..................................................................................................... / 7 Informační video o KKP ........................................................................... / 10 Východiska a strategie podpory KKP v ČR ................................................... / 11 Scénická umění ..................................................................................... / 56 Výtvarné umění ................................................................................... / 103 Památky ............................................................................................. / 151 Umělecká řemesla ................................................................................ / 187 Knihy a tisk ........................................................................................ / 222 TV a rozhlas ........................................................................................ / 261 Film ................................................................................................... / 297 Hudební průmysl .................................................................................. / 328 Digitální hry ....................................................................................... / 369 Reklama ............................................................................................. / 406 Architektura ........................................................................................ / 431 Design ............................................................................................... / 462 Digitální obsah .................................................................................... / 491 Kreativní inkubátory ............................................................................ / 544 Executive summary ............................................................................... / 559 Autoři ................................................................................................ / 583 Seznam zkratek ................................................................................... / 592 Seznam příloh ..................................................................................... / 596 6 Úvod ÚVOD Vážení čtenáři, představujeme vám druhý svazek mapovacího dokumentu navazující na svazek I. s podtitulem Vymezení, kvantitativní mapování a strategické dokumenty.1 Oba díly publikace jsou jedním z hlavních výstupů výzkumného projektu Mapování kulturních a kreativních průmyslů v ČR, který realizoval Institut umění v letech 2011−2015. Svazek I. s podtitulem Vymezení, kvantitativní mapování a strategické dokumenty nahlíží problematiku kulturních a kreativních průmyslů (KKP) komplexně, ve smy- slu vysvětlení významu a dopadů KKP a jejich postavení v národní ekonomice jako celku. Zabývá se též metodikou makroekonomického mapování, vymezením KKP po- dle klasifikace ekonomických činností (CZ-NACE) a základními statistickými výstupy na celonárodní úrovni. V neposlední řadě obsahuje též základní rozbor možností využití Evropských strukturálních a investičních fondů pro podporu KKP v současném programovacím období (2014–2020). Svazek II., kterému je věnován tento úvod, je zaměřen na jednotlivá kulturní a kre- ativní odvětví. Obsahuje 13 studií: architektura, design, digitální hry, film, hudební průmysl, knihy a tisk, památky, reklama, scénická umění, odvětví digitálního obsahu (software), TV a rozhlas, umělecká řemesla
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