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Universidad De Cuenca Facultad De Ciencias De La Hospitalidad Carrera De Turismo

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Universidad De Cuenca Facultad De Ciencias De La Hospitalidad Carrera De Turismo UNIVERSIDAD DE CUENCA FACULTAD DE CIENCIAS DE LA HOSPITALIDAD CARRERA DE TURISMO MODELO DE DESARROLLO TURÍSTICO ALTERNATIVO ENFOCADO A LA ACTIVIDAD DE CAMPING, PARA EL SECTOR TRES LAGUNAS DE LA PARROQUIA PRINCIPAL, CANTÓN CHORDELEG, PROVINCIA DEL AZUAY. Proyecto de Intervención previo a la obtención del título de: Ingeniero en Turismo DIRECTOR: MG. XAVIER EDUARDO GUERRERO BALAREZO 0102021896 AUTORES: EDISSON SANTIAGO SACTA CABRERA 0105912257 FAUSTO MARCELO SAPATANGA GUARTASACA 0925635500 CUENCA – ECUADOR 2018 UNIVERSIDAD DE CUENCA RESUMEN El presente proyecto de intervención tiene como finalidad proponer un modelo de desarrollo turístico alternativo enfocado a la actividad de camping, para el sector Tres Lagunas de la parroquia Principal, cantón Chordeleg, provincia del Azuay. Para lograr el desarrollo de la propuesta se realiza un diagnóstico situacional turístico de la parroquia, en el cual la infraestructura, planta turística y atractivos son analizados. Debido a que el sector de estudio se encuentra ubicado en un Área de Bosque y Vegetación Protectora, se describe sus características ambientales tales como sus ecosistemas y diversidad de flora y fauna. Se presenta, además, el esquema y peculiaridades específicas del sendero Tres Lagunas. Un diseño de señalización y planta turística básica para el campamento son llevados a cabo. Finalmente se valida y evalúa el programa de actividades del campamento mediante encuestas de satisfacción, cuyos resultados ayudan en la toma de decisiones para desarrollar y posicionar al turismo del sector como competitivo y brindar una experiencia satisfactoria a los turistas. Palabras clave: campamentos turísticos, parroquia Principal, senderos, señalización turística. Edisson Santiago Sacta C. – Fausto Marcelo Sapatanga G. 2 UNIVERSIDAD DE CUENCA ABSTRACT The purpose of this intervention project is to propose a model of alternative tourism development focused on camping activity for the Tres Lagunas sector of the Principal parish, canton Chordeleg, Azuay province. To achieve the development of the proposal, a situational tourism diagnosis of the town is made, in which the infrastructure, tourist facilities and attractions are analyzed. The study sector is located in a Protected Forest and Vegetation Area, its environmental characteristics such as its ecosystems and diversity of flora and fauna are described. It also presents the scheme and specific features of the Tres Lagunas trail. A signage design and basic tourist facilities for the camp are also carried out. Finally, the program of camp activities is validated and evaluated through satisfaction surveys, whose results help in making decisions to develop and position tourism in the sector as competitive and provide a satisfactory experience for tourists. Keywords: Tourist camp, Principal parish, trails, tourist signaling. Edisson Santiago Sacta C. – Fausto Marcelo Sapatanga G. 3 UNIVERSIDAD DE CUENCA ÍNDICE GENERAL RESUMEN .......................................................................................................... 2 ABSTRACT ......................................................................................................... 3 ÍNDICE GENERAL .............................................................................................. 4 ÍNDICE DE TABLAS ........................................................................................... 9 ÍNDICE DE MAPAS .......................................................................................... 10 ÍNDICE DE ILUSTRACIONES .......................................................................... 10 ÍNDICE DE GRÁFICOS .................................................................................... 10 ÍNDICE DE FOTOGRAFÍAS ............................................................................. 11 ÍNDICE DE ANEXOS ........................................................................................ 12 CLÁUSULAS DE LICENCIA Y AUTORIZACIÓN PARA PUBLICACIÓN EN EL REPOSITORIO INSTITUCIONAL ..................................................................... 13 CLÁUSULAS DE PROPIEDAD INTELECTUAL ............................................... 15 DEDICATORIA ................................................................................................. 17 DEDICATORIA ................................................................................................. 18 AGRADECIMIENTOS ....................................................................................... 19 INTRODUCCIÓN .............................................................................................. 20 CAPÍTULO 1: GENERALIDADES DE LA PARROQUIA PRINCIPAL. .............. 22 1.1 Diagnóstico de la Parroquia Principal. ..................................................... 22 1.1.1 Generalidades de la parroquia Principal. ........................................... 22 1.1.2 Ubicación geográfica y límites. .......................................................... 22 1.1.3 Altura y superficie. ............................................................................. 23 1.1.4 Temperatura y características climáticas. ......................................... 24 1.1.5 Población. .......................................................................................... 24 1.1.6 Redes Viales. .................................................................................... 25 1.1.7 Actividad Económica. ........................................................................ 25 1.1.8 Servicios Básicos. ............................................................................. 26 1.1.9 Planta turística ................................................................................... 27 1.1.10 Servicios de Alojamiento. ................................................................ 27 1.1.11 Servicios de Alimentación ............................................................... 28 1.1.12 Servicio de Transporte. ................................................................... 28 1.2 Atractivos .............................................................................................. 29 1.2.1 Atractivos Naturales. ......................................................................... 29 1.2.1.1 Cerro Fasayñan. ............................................................................. 29 1.2.1.2 Tres Lagunas. ................................................................................ 30 Edisson Santiago Sacta C. – Fausto Marcelo Sapatanga G. 4 UNIVERSIDAD DE CUENCA 1.2.1.3 Cruz de Misión. .............................................................................. 30 1.2.1.4 El Infiernillo y el Chorro. ................................................................. 30 1.2.1.5 Fasayñan Huarmi. .......................................................................... 31 1.2.1.6 Los dos encuentros. ....................................................................... 31 1.2.1.7 Burra Playa. .................................................................................... 31 1.2.1.8 El Salado. ....................................................................................... 31 1.3 Principales Manifestaciones Culturales. ............................................... 32 1.3.1 Festival de la Manzana. ..................................................................... 32 1.3.2 Iglesia de la parroquia Principal. ....................................................... 32 1.3.3 Fiestas de Parroquialización. ............................................................ 32 CAPÍTULO 2: SENDEROS Y RECURSOS NATURALES DEL SECTOR TRES LAGUNAS. ........................................................................................................ 33 2.1 Senderos. ................................................................................................ 33 2.1.1 Tipos de senderos. ............................................................................... 33 2.1.1.1 Senderos interpretativos. ................................................................ 33 2.1.1.2 Senderos para excursión. ............................................................... 34 2.1.1.3 Senderos de acceso restringido. .................................................... 34 2.1.2 Formas de recorrido en los Senderos. .................................................. 34 2.1.2.1 Recorrido Lineal. ............................................................................ 34 2.1.2.2 Recorrido Rizo. ............................................................................... 35 2.1.2.3 Recorrido Rizo con extensión ......................................................... 36 2.1.2.4 Recorrido Radial. ............................................................................ 36 2.1.2.5 Recorrido tipo supermercado. ........................................................ 37 2.1.3 Tipos de Recorrido ............................................................................... 38 2.1.4 Modalidades del Sendero. .................................................................... 39 2.1.4.1 Senderos Guiados. ......................................................................... 39 2.1.4.2 Senderos Autoguiados. .................................................................. 39 2.1.4.3 Senderos Mixtos. ............................................................................ 39 2.1.5 Senderismo (Trekking). ........................................................................ 39 2.1.6 Sendero Tres Lagunas. .......................................................................
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