International.Org Business Destination Hollandholland Volume 6 - Nr2 - 2016 - Meetinginternational.Org

MeetingInternational.org Business Destination HollandHolland Volume 6 - nr2 - 2016 - MeetingInternational.org

Find out why Holland should be your next MICE destination

Holland keeps you moving - Locations with a history - The Hague: Secure feeling of welcome - Brainport: Ideal meeting port - Social media: Useful or not? ONLYONLY ATAT NHNH HOTELHOTEL GROUPGROUP 3D3D HOLOGRAPHICHOLOGRAPHIC PROJECTIONPROJECTION TECHNOLOGYTECHNOLOGY

HIGHHIGH TECHTECH MADEMADE EASYEASY

AtAt NHNH HotelHotel GroupGroup wewe believebelieve inin creatingcreating inspiring,inspiring, memorablememorable events,events, NHNH CONFERENCECONFERENCE CENTRECENTRE NHNH CONFERENCECONFERENCE CENTRECENTRE LEEUWENHORSTLEEUWENHORST KONINGSHOFKONINGSHOF thatthat willwill helphelp youyou toto achieveachieve thethe highesthighest success.success. ConstantConstant innovationinnovation •• LocatedLocated inin thethe heartheart ofof thethe ﬂﬂ owerower •• LocatedLocated nearnear thethe citycity EindhovenEindhoven isis partpart ofof whatwhat drivesdrives us!us! bulbbulb region,region, closeclose toto thethe beachbeach •• DistanceDistance toto EindhovenEindhoven AirportAirport •• DistanceDistance toto SchipholSchiphol AmsterdamAmsterdam AirportAirport 1515 minutesminutes // 1515 kmkm 2020 minutesminutes // 2525 kmkm •• 5,0005,000 m2m2 ofof versatileversatile eventevent spacespace NHNH HotelHotel GroupGroup isis proudproud toto presentpresent thethe impressiveimpressive 3D3D HolographicHolographic •• 3,5003,500 mm22 ofof versatileversatile eventevent spacespace •• 509509 hotelhotel roomsrooms •• 513513 hotelhotel roomsrooms •• PerfectPerfect forfor anyany kindkind ofof eventevent upup toto 60006000 peoplepeople ProjectionProjection TechnologyTechnology.. DiscoverDiscover howhow technologytechnology cancan makemake thethe •• PerfectPerfect forfor anyany kindkind ofof eventevent upup toto 20002000 peoplepeople •• UniqueUnique 3D3D HolographicHolographic ProjectionProjection TechnologyTechnology •• UniqueUnique 3D3D HolographicHolographic ProjectionProjection TechnologyTechnology soonsoon availableavailable didi erenceerence duringduring youryour nextnext meeting!meeting!

LangelaanLangelaan 3,3, Noordwijkerhout,Noordwijkerhout, TheThe NetherlandsNetherlands LochtLocht 117,117, VeldhovenVeldhoven -- Eindhoven,Eindhoven, TheThe NetherlandsNetherlands [email protected]@nh-hotels.com [email protected]@nh-hotels.com NHNH HOTELHOTEL GROUP,GROUP, WHEREWHERE THETHE FUTUREFUTURE ISIS ALREADYALREADY PRESENT.PRESENT. +31+31 (0)252(0)252 3737 84998499 +31+31 (0)40(0)40 258258 19001900

Amsterdam,Amsterdam, TheThe Hague,Hague, Utrecht,Utrecht, Rotterdam,Rotterdam, EindhovenEindhoven andand 1515 otherother destinationsdestinations inin TheThe NetherlandsNetherlands nh-hotels.comnh-hotels.com

NHHG_MeetingMagazine_Spread.inddNHHG_MeetingMagazine_Spread.indd AllAll PagesPages 14/11/201614/11/2016 16:4916:49 ONLY AT NH HOTEL GROUP 3D HOLOGRAPHIC PROJECTION TECHNOLOGY

HIGH TECH MADE EASY

At NH Hotel Group we believe in creating inspiring, memorable events, NH CONFERENCE CENTRE NH CONFERENCE CENTRE LEEUWENHORST KONINGSHOF that will help you to achieve the highest success. Constant innovation • Located in the heart of the ﬂ ower • Located near the city Eindhoven is part of what drives us! bulb region, close to the beach • Distance to Eindhoven Airport • Distance to Schiphol Amsterdam Airport 15 minutes / 15 km 20 minutes / 25 km • 5,000 m2 of versatile event space NH Hotel Group is proud to present the impressive 3D Holographic • 3,500 m2 of versatile event space • 509 hotel rooms • 513 hotel rooms • Perfect for any kind of event up to 6000 people Projection Technology. Discover how technology can make the • Perfect for any kind of event up to 2000 people • Unique 3D Holographic Projection Technology • Unique 3D Holographic Projection Technology soon available di erence during your next meeting!

Langelaan 3, Noordwijkerhout, The Netherlands Locht 117, Veldhoven - Eindhoven, The Netherlands [email protected] [email protected] NH HOTEL GROUP, WHERE THE FUTURE IS ALREADY PRESENT. +31 (0)252 37 8499 +31 (0)40 258 1900

Amsterdam, The Hague, Utrecht, Rotterdam, Eindhoven and 15 other destinations in The Netherlands nh-hotels.com

NHHG_MeetingMagazine_Spread.indd All Pages 14/11/2016 16:49 Amsterdam 30 min. JAARBEURS Schiphol 35 min. ACCELERATES Rotterdam 38 min. BUSINESS With more than 100 years of experience, Jaarbeurs has become a big player in the market. And we plan on keeping it that way for at least another 100 years. That is why we keep surprising and innovating time after time. Meeting places where people and markets can effortlessly find each other. Places which perfectly match supply and demand. Offline and online. 365 days a year, 24 hours a day; because business never stops. Jaarbeurs, your partner in innovation for almost 100 years. Let’s innovate together. Call us on +31 (030)295 59 11.

jaarbeurs.nl

_DEF_JaarbeursADV_EN_215x285mm.indd 1 07-04-16 09:52 MEETING FOREWORD

Amsterdam 30 min. JAARBEURS Schiphol 35 min. ACCELERATES Rotterdam 38 min. BUSINESS With more than 100 years of experience, Jaarbeurs has become a big player in the market. And we plan on keeping it that way for at least Be inspired another 100 years. That is why we keep surprising and innovating time When I was still a child, I could never make up my mind what to choose. Every time, at the end of the year, when the holi- after time. Meeting places where people and markets can effortlessly days came into view, I would love to get that Lego pirates’ ship, but that awesome 3D puzzle of a Tyrannosaurus Rex was also find each other. Places which perfectly match supply and demand. Offline cool. And that Cowboy Barbie with the beautiful purple hat and matching boots was definitely a must-have… and online. 365 days a year, 24 hours a day; because business never stops. I can very well imagine that sometimes, meeting and event planners and PCO’s also find it very hard to make a choice. Jaarbeurs, your partner in innovation for almost 100 years. This issue begins by opting for a destination for the meeting. Which country and which city meets the most requirements, Let’s innovate together. Call us on +31 (030)295 59 11. is best compatible with the meeting’s theme, and, not to forget, also has enough interesting possibilities to spend the free hours? Which bidbook is the most attractive, and which city has sufficient hotel accommodation near the actual venue? 5 < Regarding the Netherlands, all these questions can easily be answered – and more – by the staff at the Holland Stand at ibtm. Because although the Netherlands are a relatively small country where surface is concerned, the choice of interesting cities and regions is enormous. Take, for instance, the ever popular capital of Amsterdam. Or the city of Rotterdam, where modern architecture abounds yet combines marvelously with the city’s historic, iconic buildings. The city of Utrecht focuses on green, smart and health, and offers an easy-going atmosphere with, among other features, beautiful canals and wharf cellars in the city center. And The Hague is famous for its image of beating heart of the International City of Peace and Justice, as well as leader in the field of security. Or would you rather opt for the Brainport region around the city of Eindhoven, where innovation and design go hand in hand? And then there is also the possibility of sniffing the sea breeze, for instance on one of the Wadden islands or at the seaside city of Noordwijk, or in the province of Zeeland. Or, alternatively, visit a great historic site, for instance one that lies in the middle of a nature reserve. The good news: it is very well possibe to combine some or all of the options in one visit to Holland, because, as I mentioned before, the distances between the many different options are always short!

Have I been able to arouse your curiosity to the ample possibilities the Netherlands offer? Have fun at, and be inspired in Barcelona!

Kind regards,

Sofie Fest Editor Meeting International jaarbeurs.nl

MEETINGINTERNATIONAL.ORG

_DEF_JaarbeursADV_EN_215x285mm.indd 1 07-04-16 09:52 MEETING INSIDE MEETING INSIDE

9 Holland keeps you moving In Holland, we like to stir things up and look for new opportunities. We set you in motion and affect you. Our DJs get people moving on every dance floor. And with our open mind we welcome the unknown and approach challenges in a creative way.

16 Locations with a history Meeting in a former city hall, a stayover in an authentic church, or have a celebration in an enchanting castle? At these locations you can really forget the day-to-day worries. Thanks to their rich history, these locations have a story to tell.

“People will 22 Green, healthy and smart city Utrecht is the ideal city for international gatherings. The central location in the forget what you Netherlands and unique historical setting make Utrecht a natural and obvious meeting said, people will place. Hans Sittrop, manager of Utrecht Convention Bureau: “Utrecht offers everything it forget what you takes to facilitate a successful conference your guests will remember.” did, but they will never forget 32 Meeting without walls Scientific research shows that meeting in a natural environment has a positive influence how you made on the participants. The air, for instance, is full of oxygen, unlike the atmosphere in many them feel.” office spaces. Apart from that, the view of natural surroundings reduces feelings of stress, which enables the participants to better concentrate. Exchange the artificial light for the Bogdan Manta, page 14 sun and the air conditioning for the fresh air. Start meeting without walls!

34 Secure feeling of welcome The mission is ambitious: The Hague aims to achieve the status of second conference city in the Netherlands, after already having climbed in the rankings from fourth to third place. By working closely together, the city council, The Hague Convention Bureau, World Forum and other parties create an atmosphere where hospitality, security and 6 content go hand in hand. >

MEETINGINTERNATIONAL.ORG MEETING INSIDE MEETING INSIDE Volume 6, number 2 www.meetinginternational.org

van munster media groep A publication of 34 MVM Producties b.v. Postbus 6684 6503 GD Nijmegen

Kerkenbos 12-24a 6546 BE Nijmegen t: 024 - 3 738 505 f: 024 - 3 730 933

PUBLISHER: Michael van Munster

PRINTING: Atlas

EDITOR IN CHIEF Sofie Fest [email protected]

EDITORS Hans Hooft, Jessica Scheffer

ADDITIONAL CONTENT BY Eric Bakermans, Saskia van Muijlwijk, Aart van der Haagen 38 LAYOUT Joost Franken, Jan-Willem Bouwman

PHOTOGRAPHY 38 Ideal meeting port NBTC, Toerisme Utrecht, The Hague Online It is a well-known fact: regions where high-grade companies and leading Media Center, Aart van der Haagen knowledge centres flock together, have a huge attraction for innovative firms and startups. Brainport Regio Eindhoven is such an ‘attractor’; no wonder that 7 COVER this powerful and inspiring region hosts many international congresses. < The ‘Hofvijver’ in The Hague, nearby the political epicenter of the Netherlands. Old architecture meets modern buildings. 42 Social media: useful or not? According to people who claim to be knowledgeable in this matter, the modern ADVERTISEMENTS entrepreneur must be active on all social media. Because that is the way to Sten Bos: really make your company successful. But is it? [email protected] Jordey de Joode: [email protected] Also in this magazine

This magazine is a special edition of Meeting 10 Interview with Graeme Barnett, Senior Exhibition Director, ibtm world International.nl. The copyright of all articles published 14 MCI Amsterdam: Living an event experience in this magazine rests with the publisher. Although 19 Postillion Hotel Utrecht-Bunnik the greatest care was given to the accurateness of the 21 Access to all public transport in the Netherlands information in this publication and checked where pos- 25 Hotel Mitland - Utrecht sible, the publisher and the editors explicitly contest any 28 Dutch Events liability for any incorrectness or incompleteness of the 36 Location: Ahoy Rotterdam information provided. 37 Location: ss Rotterdam

MEETINGINTERNATIONAL.ORG MEETINGINTERNATIONAL.ORG MEETING NBTC

WEDNESDAY 30.11.16 22:00 - 02:00

OPIUM HOLLAND AND BARCELONA MPI FOUNDATION PRESENT

AT IBTM WORLD

PURCHASE TICKETS AT mpiweb.org/ibtm-rndz

CLUB NIGHT BECOMES RENDEZVOUS! Light up the night orange with networking, excitement and entertainment at the new Rendezvous at ibtm world (formerly Club Night). Join ibtm world’s Hosted Buyers®, visitors and exhibitors at this all-inclusive party that gives back to the industry you love. MPI Foundation invests all proceeds into Europe’s meeting and event industry through scholarships, grants and research. Let Holland move you all night as the MPI Foundation moves our industry forward!

Sponsored by: Entertainment sponsored by: MEETING NBTC

WEDNESDAY 30.11.16 22:00 - 02:00

OPIUM HOLLAND AND BARCELONA MPI FOUNDATION PRESENT

AT IBTM WORLD

Holland keeps

you moving 9 <

In Holland, we like to stir things up and look for new opportunities. We set you in motion and affect you. After five years, it is with a little sadness but also great pride Our DJs get people moving on every dance floor. to announce that the time has come for Mr Holland to step PURCHASE TICKETS AT And with our open mind we welcome the unknown down as our nation’s favourite ambassador. We know how and approach challenges in a creative way. vital it is to keep on moving and that is exactly what Mr mpiweb.org/ibtm-rndz Holland and we as destination are doing. We are also passionate about sharing our experiences, knowledge and enthusiasm with the world - one of the For now, Team Holland will proudly take over Mr Holland’s reasons why innovation thrives in our small country. We duties to show you how Holland moves your meeting to the CLUB NIGHT BECOMES RENDEZVOUS! simply love to set people and businesses in motion. next level. We challenge you to move along with us, open your mind and question the status quo. Just let Holland Light up the night orange with networking, excitement and entertainment at the new That is why we introduced our brand ambassador Mr move you, in the best ways possible! Rendezvous at ibtm world (formerly Club Night). Join ibtm world’s Hosted Buyers®, visitors Holland to the international meetings and events indus- and exhibitors at this all-inclusive party that gives back to the industry you love. MPI Foundation try. Mr Holland is the embodiment of the Dutch mentality and approach to business. With his open mind, charisma So let’s meet in Holland and let’s move your invests all proceeds into Europe’s meeting and event industry through scholarships, grants and and outgoing personality he quickly became one of the meeting to the next level. research. Let Holland move you all night as the MPI Foundation moves our industry forward! most familiar faces in the industry. Wherever in the world Mr Holland shows up for industry events – Barcelona, Frankfurt, Las Vegas, London or elsewhere – he brings a Sponsored by: smile to the people he meets and makes them dream of Entertainment Holland. sponsored by:

MEETINGINTERNATIONAL.ORG MEETING UTRECHT

Graeme Barnett, Senior Exhibition Director, ibtm world The power of face to face is an integral part of doing business

This year, the 28th edition of ibtm world will take place from the 29th of November till de first of December. Meeting International asked Graeme Barnett, Senior Exhibition Director, for an update.

10 >

Graeme Barnett, Senior Exhibition Director, ibtm world MEETING UTRECHT

What do you expect of the number of visitors to ibtm Barcelona? Last year we had some 15,500 international meeting professionals attend the show in Barcelona and this year we expect to see similar numbers. However, numbers are really irrelevant because the value of the event to the industry is about the quality of the meetings that take place, the business achieved, the sessions we deliver for the Knowledge Programme and the additional benefits for everyone through valuable networking events held throughout the week. Last year generated over 80,000 appointments over the 3 days - a phenomenal amount of potential business opportunities.

Has anything been changed in the set-up or the programme in relation to last year? The 2016 edition of ibtm world will see some exciting developments for exhibitors, lead-capture scanners. Exhibitors will also We’ve also been working hard to enhance visitors and Hosted Buyers as we look to be able to ‘instantly’ rate each appointment the overall experience for our exhibitors ensure the events meets the needs of each of in terms of potential business that will beyond the support we already provide to our customer groups. These developments provide valuable insight to both exhibi- them onsite. In order to do this, we’ve crea- have already started with the launch of a tors and ourselves as we plan future buyer ted some exciting initiatives, which include new website and the enhancement of our programmes. Another example of how we providing them with their own personal appointment system through our partners are working to add value is the launch of concierge before, during and after the event. Certain Technologies which will make it a matchmaking service which provides We’re also providing them with instruc- easier for exhibitors to manage their diaries Hosted Buyers with recommendations tional webinars to support them towards and appointments. of exhibitors we believe they should be maximising the exposure they achieve meeting with, based on the events they are through attending. We will also be introducing a new app that planning for whilst attending ibtm world. will have additional functionality, allowing This matchmaking service has the potential One of the big changes to the logistics of the exhibitors to capture all their leads and con- to provide new meetings that had not been show this year is that Barcelona has further tacts from attendees to their stand through considered prior to receiving a personalised invested in the infrastructure of the city 11 their smartphone rather than the traditional list of recommendations. and opened a new high speed metro that < will take attendees directly from the airport to the Fira de Barcelona, this will be a great improvement for all our attendees travel- ling to and from the airport and ibtm world. The route will go directly to Terminal 1 at Barcelona International Airport, intercon- necting with all other terminals, and trains will run approximately every 7 minutes.

Which trends can you distinguish in the international MICE industry and what will we notice of these at the ibtm? The trends this year and their relevance in the industry have been identified through research we have done with all of our attendees, so that we can ensure that the ibtm Knowledge Programme is on track and relevant. Created by the industry for the industry, this year’s trends and themes include safety, security and risk manage-

MEETINGINTERNATIONAL.ORG MEETING COVERSTORY

HOLLAND PRESENT AT IBTM WORLD Every year at ibtm world NBTC promotes Holland with several partners present at their stand. Eric Bakermans, senior Pro- ject Coordinator Congress Acquisition at NBTC, considers ibtm world “a must attend event for every business driven destination as well as for hosted buyers. We have seen growth from any taken perspective. In business leads as well as number of sharing partners at the Holland Meeting Point. Especially this year there will an extra reason to visit IBTM World as we have a major event planned with MPI Foundation…”

ment, sustainability and CSR, innovation, machine technologies, industrial intranets What, in general, is the added value disruption and the subject of the effects and other aspects of technology. of visiting a trade fair? of Brexit on the international and regional To support this sector and the need for the There are so many reasons and every MICE industry. industry to keep up to date with it all, we attendee could have something different to have focused on showing technology ‘live’ another. We always judge the value through Probably the one trend that seems to domi- in an area we call ibtm world Innovation research conducted both before, onsite and nate the most right now is the continuing Zone. It is here where attendees can expe- after and event, this gives us an analytical advancements and innovation that techno- rience, interact with, and learn about the and strategic approach to understanding logy brings to this sector. Technology has latest technology innovativions and revo- what we are doing right and where we can been the number one driver of change for lutionary solutions. Each year our indepen- make changes. The views of our communi- this industry with so many influencing fac- dent panel of judges shortlist ten applicants ties are what we learn from so that we can tors that require event planners and produ- for the Technology and Innovation Watch constantly add value to our events. cers to think more about how best to engage Award who are then given the opportu- audiences. Meetings planners all across the nity to conduct live demonstrations of their The real value comes from our key objec- 12 globe are placing more and more emphasis ‘winning’ products to attendees. tives – to facilitate connections between > on incorporating the latest technological inventions into their meetings and events.

Rob Davidson, Managing Director of MICE Knowledge predicted in his 2015 Trends Watch Report that communications technology was one of the top sectors to experience growth in 2015 and that as technology continues to advance, cyber security is becoming an increasingly important issue among MICE professionals; over 44% of technology company CEOs regard information security (cyber) risk as the biggest risk to their organization.

Davidson’s research also concluded that fostering innovation and implementing disruptive technologies are the top strategic priorities and seen as a key strategy for growth. For example, over 50% of technology CEOs are devoting significant capital to new product development and the same percentage are investing in machine-to-

MEETINGINTERNATIONAL.ORG MEETING COVERSTORY

Eric Bakermans (third right) and Graeme Barnett (far right)

13 < buyers and suppliers, but at the same time international events companies and allows billions of dollars of business every year there is also great value in providing lear- us the opportunity to demonstrate our and every event is developed based on ning through onsite education as well as unique services to a global audience of top extensive customer research, guided and plenty of networking to extend the oppor- level meeting industry buyers.” enriched by industry partners, informed tunity to create new connections as well as by local market expertise and supported have fun! Attendees at ibtm world can gain Do trade fairs like ibtm have any by the world’s largest global exhibition net- product intelligence, competitor insights, future? Or will there be some sort of work. It’s the delivery of business opportu- industry specific trends and more, while hybrid form of trade fairs? nities, the opportunities to see, listen and also gaining useful knowledge not only Trade fairs and exhibitions like ibtm world learn also puts this form of marketing very from exhibitors but from their peers and have to reinvent themselves continuously to much into the future. industry colleagues many of which can be stay relevant and cost effective to attendees. new from just one visit to a trade show. The ibtm portfolio is part of Reed Travel Hybrid events have been around for a long Exhibitions, which in turn is part of Reed time now and experience and research For example, here is how one exhibitor last Exhibitions, the world’s leading events has shown that they tend to enhance a year summed up their experience. Nádia organizer – over 7 million event partici- live event rather than detract from it, the Dias, Project Manager, Europalco said: “We pants attended events in 2015. The future is meetings industry is very much a people attended ibtm world last year and it pro- continually being defined, because exhibi- industry and the power of face to face is an vided so much value for our business that tions play a vital role in building industry integral part of doing business. we have chosen to return to the show again networks and sustaining business commu- this year. ibtm world allows us to profile nities as well as facilitating education and www.ibtmworld.com our company as a global services partner to professional learning. Reed events generate

MEETINGINTERNATIONAL.ORG MEETING BACKGROUND

Living an event experience: A psychological

14 > overview

Every industry has its buzzwords. In the events industry, we tend to overuse the word ‘experience’, especially when trying to market events. Often, this word is used in conjunction with positive adjectives, in the hope of selling that ‘feeling of a unique experience’. By only using such words to market an event is not the recipe for making it unforgettable. What you need is careful planning, as well as knowing how to create that special ‘X-factor’. This article will take a closer look at the psychology behind living an event experience.

ow do we actually transform an event into an three contexts: the Physical Context (material objects experience? By triggering the right emotions, surrounding us, size of a venue, colours, temperature, Hsince human beings are driven by them. Kno- time of day), the Personal Context (personal values, per- wing how to stimulate the right emotions will result ceptions, cultural differences, previous experience), and in transforming an event into an unforgettable, unique the Social Context (interaction with others, and state of experience. To quote the famous author Maya Angelou, belonging). “people will forget what you said, people will forget what you did, but they will never forget how you made In practice for an event, one should not only focus on them feel.” finding the right venue (Physical Context), without considering the cultural background of the attendees How we interpret information lies in its context. In order (Personal Context), or the way they will interact with to trigger the right emotions, it is crucial to immerse each other during the event (Social Context). Similarly, the audience into an environment that combines these not taking personal values into consideration (Personal

MEETINGINTERNATIONAL.ORG MEETING BACKGROUND

Context) when creating an event program can also limit the level of interaction (Social Context) between attendees. BOGDAN MANTA IS PROGRAM THE FIVE SENSES AND THEIR ROLE IN LIVING AN EXPERIENCE DEVELOPMENT MANAGER AT MCI BENELUX Humans perceive the world through the five senses: (AMSTERDAM & BRUSSELS). taste, sight, hearing, touch and smell. These senses do Bogdan is an adviser in the areas of concept creation, not only allow us to receive sensorial information, they content development, product launch and strategic en- also directly determine how we interpret the informa- gagement of key audiences. When developing programs tion. Together with our previous experiences or personal and event concepts, Bogdan makes extensive use of cultural background, the information can be processed social psychology, behaviourism and change manage- and interpreted very differently by our brain. Simply ment practices. put, two people can look at the same thing, yet ‘see it’ differently. Our business is founded on a simple human insight: we believe that when people come together magic hap- We perceive the surroundings of an event with the help pens. The DNA of MCI is to understand people, and what of the same five senses. So in order to send a stronger drives them, in order to turn events into experiences. message across, it is worth considering the involvement of multiple senses for the different touch points during the event (e.g. registration, stage, transportation, content, AV, catering, speakers, venue, social media). Did you ask yourself, what would the event smell like? What colour the event has taken place. As an example, an event invi- would visualize ‘success’? Activating your audience tation sent out the ‘old fashioned way’ via post, has its through involvement in or exposure to the event will importance: the attendees can feel the event by touching transcend them into the interactive experience we should the paper and visualizing its content. always aim to achieve. We have to strongly consider how we trigger the right The pre- and post-event communication are vital in emotions, in order to create an experience during an closing the circle around living an experience during an event. Because “people will forget what you said, people event. Using the five senses also pre- and post-event can will forget what you did, but they will never forget how create excitement and cement the experience, long after you made them feel.”

15 <

MEETINGINTERNATIONAL.ORG MEETING LOCATIONS

Grand Hotel Amrâth Kurhaus in Scheveningen

Locations with a history

Meeting in a former city hall, a stayover in an authentic church, or have a celebration in an enchanting castle? At these locations you can really forget the day-to-day 16 worries. Thanks to their rich history, these locations have a story to tell. >

Not everybody is immediately clear on INSPIRING about the premises. But new technol- which qualities a building must have to Now that meetings are once more held ogies are also excellent means for pro- make it a historic location. Obviously, outside the offices, the organizers more viding the guests with information. For castles and palaces deserve that title, and more often opt for a venue with a instance augmented reality. Via an app but less known is that Exchanges history. Remarkable locations that are on your smartphone or tablet you can (Bourses), city halls, churches, convents far from standard are gaining in popu- view parts of the location, but supple- and monasteries, jails, canalside houses larity. And the historic locations profit mented with images of persons from and industrial works also qualify. What from this. The guest is getting some sort the past. This enhances even more the they have in common, is that they of added value, as it were. The feeling feeling of going back in time. are all old, ancient. The option for the of being at a special place and that you sort of historic location depends on were given the opportunity to be there, TEAM BUILDING the nature of the event and the pref- creates a cherished and permanent More and more often, meetings and erences and tastes of the organizer memory. By its housing, decoration other types of gatherings taking place and the guests. Castles are among the and sometimes antique items, a historic at historic locations are combined with most popular types of locations. These location tells its own story. This has an a team building activity. When you are buildings often have a rich history and extremely inspiring effect, and to make already immersed in the history of a this appeals to the imagination of the this feeling even stronger, it is impor- a venue where the event or meeting is guests. An other popular destination tant that the guests are acquainted held, it is a pleasant extra to involve the are the industrial locations. Although with the location’s history. This can be building or the atmosphere. Examples completely different, these premises done by means of a guided tour of the of this are the obvious activities like also have a remarkable story to tell, as building, or, for example, by providing archery or a fencing workshop, but so well as being of historic value. a beautiful and interesting brochure much more is possible. At some castles

MEETINGINTERNATIONAL.ORG MEETING LOCATIONS

Kasteel Sterkenburg in Driebergen-Rijsenburg

These premises are often owned by a foundation or a family. Frequently, the high costs for the upkeep of the building can be met only with the greatest diffi- culty. Therefore, money has to be made, and that is done by opening the historic premises to the public. On the one hand by giving them a museological function with guided tours and such, but on the other hand – and that is financially much more important – by making the premises avaiblabe to events and gatherings, like meetings, congresses, receptions, dinners, weddings and hotel stayovers. Sometimes a location is so deep in financial trouble that the threat of demolition becomes real. But by placing the building in a foundation, for instance, and to make it suitable for letting it out to event organizers, these you can even abseil from the tower, or Apart from informing the visitors about special locations can be saved. herd sheep around the castle. But also the historic locations, the letting of these drive classic cars or old army trucks, or premises is often dire necessity to sur- stage a film as a team building activity. vive. As old buildings need a great deal Anything is possible. of maintenance, this costs a lot of money.

Oude Stadhuys Gouda

17 <

MEETINGINTERNATIONAL.ORG nice to meet

Woudschoten Hotel & Conference Centre in Zeist is the inspirational location for your business events, conferences and meetings. Woudschoten is beautifully located on a 45-hectare estate right in the centre of the Netherlands and is provided with all the facilities required for a succesful business meeting lasting either one day or several days.

We feature 30 multifunctional rooms for meetings of between 5 and 350 people, all equipped with the latest technology. Woudschoten has 140 comfortable hotel rooms.

Much of our experience can be found in our personal orientation. You can fully concentrate on the purpose of your stay while we take care of the rest. There lies our strength.

Woudenbergseweg 54 T 0343-492 492 E [email protected] 3707 HX Zeist F 0343-492 444 I www.woudschoten.nl MEETING TRANSPORT nice to meet

We feature 30 multifunctional rooms for meetings of between 5 and 350 people, all equipped with the latest technology. Woudschoten has 140 comfortable hotel rooms.

Much of our experience can be found in our personal orientation. You can fully concentrate on the purpose of your stay while we take care of the rest. There lies our strength.

Holland Welcome Pass Easy access to all public transport in the Netherlands 19 < The Holland Welcome Pass by seminar to the Van Gogh museum. The Pass can also be used to pay for the park- TripKey is an easy and ready-to- Holland Welcome Pass offers various col- ing (Q-park locations). use contactless travel card that laboration possibilities for organizations provides seamless access to all and locations for meetings, trade fairs, Mick Walvisch, co-founder of Holland public transport facilities in The conferences and other events. Welcome Pass says: “The Dutch public Netherlands: train, metro, bus, transport system is one of the best in the tram and even the so-called OV- It is the only ‘pay-as-you-go’ public world. But my international friends and fiets (Public Transport bike). transport card with nationwide coverage, business relations found it difficult to TripKey offers interesting tailor- conveniently linked to a credit-card. For access. This is why, I, together with two made partnership opportunities for foreign visitors, the Holland Welcome Pass partners - Cees van Buchem en Martin trade show, convention, meeting enriches their experience by providing van Overbeeke - developed the Holland organizers and venues. one key to nationwide public transport. It Welcome Pass. So that international visi- can be easily reserved on-line and picked tors coming to the Netherlands can now up upon arrival at the selected pick-up easily travel anywhere, anytime. From he Holland Welcome Pass powered location. Even for travelers arriving in the the moment they arrive until the moment by TripKey brings the foreign busi- Netherlands by car, Holland Welcome they depart. Throughout the country and Tness traveler in the Netherlands a Pass offers them a total mobility solution. within every Dutch city.” completely new experience: easy access to They can leave their car at a parking facil- every mode of transport, anytime, every- ity located at train or subway stations just For more information: www.tripkey.nl/business where. From Amsterdam Schiphol Airport outside the city-ring and use the Holland or mail to [email protected] to trade fair venue, from conference center Welcome Pass to continue their journey by Woudenbergseweg 54 T 0343-492 492 E [email protected] to hotel, from meeting to restaurant, from public transportation. Holland Welcome 3707 HX Zeist F 0343-492 444 I www.woudschoten.nl

MEETINGINTERNATIONAL.ORG MEETING UTRECHT

Utrecht: green, 20 > healthy and smart city Utrecht is the ideal city for international gatherings. The central location in the Netherlands and unique historical setting make Utrecht a natural and obvious meeting place. Hans Sittrop, manager of Utrecht CHARACTERISTIC DECISIVENESS Convention Bureau: “Utrecht offers everything it takes to facilitate a The growing international ambitions of successful conference your guests will remember.” Utrecht and the increasing number of visitors and city residents make innovations of the city’s facilities essential. SPEARHEADS But before leisure comes work. Sittrop: Its largest conference and event venue, Utrecht is the fourth and fastest “Our policy focuses on three areas, Jaarbeurs, builds on the demand from growing city in the Netherlands, but spearheads: Green, Health, and Smart. the market for new facilities. In 2016 a the number of visitors is also stead- We already have a large number of large-scale redevelopment of the com- ily increasing. Sittrop explains: “In innovative companies, knowledge and plex was started, which will take no less a relatively small area, you can find educational institutions and research than ten years to complete. At the same attractions like the Dom Tower, canals, centers in the city and the immediate time, with a characteristic decisiveness, wharf cellars and museums like the region, and the collaboration between Utrecht redevelops the area around ‘nijntje museum’ (Miffy Museum) which these parties results in a great many the Central railway station opposite was opened to commemorate the 60th successful projects. That is why we pres- Jaarbeurs. This area includes the most anniversary of this well-known cartoon ent our city as the ‘smart city’.” In order impressive shopping center in the character. Combined with the many to further reinforce this profile, Utrecht Netherlands, Hoog Catharijne. The pro- great hotels, shops, bars and restaurants, aims to attract more knowledge events ject includes an ultra-modern connec- Utrecht offers a splendid array of leisure compatible with the spearheads Green, tion between the Utrecht Central Station facilities.” Health and Smart. with the attractive medieval city center.

MEETINGINTERNATIONAL.ORG MEETING UTRECHT

RIETVELD SCHRÖDERHUIS designed by Gerrit Thomas Rietveld(1888-1964), 1924 Image & copyright: Centraal Museum, Utrecht/Ernst Moritz 2009-07

On December 7th, the re-opening of ences that we can show the knowledge 100th anniversary of the art movement the brand new station will mark the of Utrecht, disclose its networks and known as ‘De Stijl’. 2017 was declared first major step of the ambitious project. promote Utrecht Region among relevant the ‘Mondrian to Dutch Design’ Year, 21 This will respond to the needs of the target groups.” and influential work by artists includ- < 88 million people who annually make ing Gerrit Rietveld and Piet Mondrian use of this major transport hub, and WELL WORTH DISCOVERING will be uniquely spotlighted in new even further enhance the accessibility The manager also sees a significant exhibitions and events. of the city. From Schiphol Amsterdam increase for smaller international con- Airport, one of the largest international ferences taking place in the region. “The hubs in Europe, Utrecht can be reached Utrechtse Heuvelrug National Park is in only half an hour. an area well worth discovering, with Organizers of national and international its fairytale castles, country estates and meetings and conferences can go to the According to Hans Sittrop, the redevel- nature reserves. The city of Amersfoort, Utrecht Convention Bureau for profes- opment of the Jaarbeurs and Central on the other hand, boasts wonder- sional, independent and free advice on the Station area is a great extension of the ful monuments like the Koppelpoort, possibilities offered in Utrecht. The UCB facilities already offered. But that is whereas the former fisherman’s village also informs meeting planners about mar- not all: “Within the next five years, a of Spakenburg certainly matches the keting and promotion tools, the financial further 750 hotel rooms will be added to attraction of Volendam.” The travel- aspects or grant possibilities for confer- the stayover capacity, thus bringing the guide ‘Time to Momo’ Utrecht, which ences and offers support during bid proce- number of rooms in the city to a total of recently appeared in a Dutch and dures and site inspections. 2,500.” Sittrop thinks that the number English version, contains several routes The Economic Board Utrecht (EBU) proof association congresses taking place through the city and the region. vides an incentive fund of 1.3 million eu- in and around Utrecht will increase in For the (business) traveler more inter- ros for organizers who bring international the years to come. “According to the EU, ested in art, various cities and regions knowledge events to Utrecht Region and Utrecht Region is the most competitive throughout the Netherlands, including which connect to the spearheads Green, region in Europe. It is by supporting the Utrecht and Amersfoort, will host parts Health and Smart. organization of international confer- of the program to commemorate the www.utrechtconventionbureau.nl

MEETINGINTERNATIONAL.ORG HIGH-END EVENT LOCATION WITHIN 30 MINUTES FROM SCHIPHOL AIRPORT

Utrecht, The Netherlands www.karel5.nl | www.karelv.nl/en

THE PLACE TO MEET At Carlton President new ideas are born easily! CARLTON PRESIDENT FLORAWEG 25 3542 DX UTRECHT T. 030 241 41 82 WWW.CARLTON.NL/PRESIDENT MEETING UTRECHT

Naturally Mitland equipment. Some of them even have beautiful terraces with photogenic views over the peaceful waters of Fort De Bilt. What Service and hospitality is more, at Hotel Mitland your stay is truly as highest priorities Nestled in a picturesque city park on the outskirts of the Nestled in a picturesque city he combination of 141 luxuriously historic city of Utrecht lies park on the outskirts of the furnished hotel rooms and 14 mul- the luxurious Hotel Mitland. historic city of Utrecht lies Ttifunctional meeting rooms – all en- the luxurious Hotel Mitland. joying natural daylight – makes Hotel Mit- With its prime location close to land a favoured location for meetings and major traffic arteries and the conferences for up to 250 people. And with 23 city centre, this multi-faceted extensive facilities including a swimming green: thanks to a host of environmentally < hotel is the ideal setting for your pool with sauna, its own bowling alley and friendly initiatives the hotel has proudly visit to Utrecht. Hotel Mitland a restaurant with two terraces, the four-star held the coveted golden Green Key certifi- is a genuine family business, hotel also offers everything you need for a cate – the premier eco label for the tourism where a high service level, warm perfectly relaxed stay. The meeting rooms sector – since 2012. hospitality and an informal feature comprehensive modern facilities, ambience go hand in hand. including state-of-the-art audiovisual www.mitland.nl

MEETINGINTERNATIONAL.ORG HOW TO TURN YOUR CONFERENCE INTO A SUCCESS?

By focusing on information exchange and networking, of course. Those are the main aims.

By contracting a professional congress organizer, you will ensure that everything runs smoothly and in a pleasant atmosphere, from the very beginning until the end.

Partner of Utrecht Convention Bureau

CONTACT VISITING ADRESSES Tel. + 31 88 0898101 Kloosterweg 6c, 3481 XC Harmelen - The Netherlands E-mail: [email protected] Arena Boulevard 83 – 95, 1101 DM Amsterdam, - The Netherlands

Meetings | Hotel | Events

Amersfoortsestraat 20, 3769 AS Soesterberg - The Netherlands - [email protected] - www.kontaktderkontinenten.nl MEETING UTRECHT

the university and the academy.” No wonder the quota- tion requests for large international congresses for 2017 The ideal are already coming in.

According to Roebersen, a meeting in Postillion Hotel congress Utrecht-Bunnik should feel “a bit like a school outing.” He explains: “You know the feeling: you had a bag of candy but that was already empty before the bus took off. You were happy, felt excited and really looked for- location ward to the outing.” It is exactly this feeling that the Postillion staff tries to create with the guests, by giving and maintaining a high service level. Roebersen: “Our 25 Anyone can set a few chairs and install a people are trained to make sure the speakers have noth- < beamer. No big deal, says Marc Roebersen, ing to worry about. We appreciate the importance of a General Manager Postillion Hotel Utrecht- well-functioning beamer, as well as a thorough prepa- Bunnik. “What counts is how you distinguish ration for the event. That is why we always offer the day yourself. Of course we cannot influence the chairperson a stayover in our hotel, preceding the con- contents of a business meeting or a congress gress or meeting. That ensures peace of mind.” lasting several days. But we can make sure everything around that meeting runs smoothly. For that reason, the Postillion Hotel has invested in We do our utmost to make it happen.” technology. “Here, everything is possible and it all runs perfectly”, Roebersen assures. “We are constantly innovating. For example, we consider things like brainfood, or quite some time, the Netherlands as a con- discuss this with dieticians. We offer the guests healthy gress destination have been popular with foreign food that makes sure that you can get 20 percent more Fcompanies, but most people associate the coun- energy from your day. This is included in all our package try immediately with the city of Amsterdam. Not really deals.” fair, says Roebersen. “We should sell the Netherlands more as an urban area. This way, you will soon discover Postillion Hotel Utrecht-Bunnik houses thirty function that the city of Utrecht is actually very close to Amster- rooms, of various sizes. “The largest can accommodate dam Schiphol Airport. You can get here faster than at up to 1,500 persons. Every room has daylight. That also the Dam square in Amsterdam. What is more, the city energizes the persons present.” of Utrecht has a fantastic old city center that is quite like the capital’s, but considerably less crowded and touristic. www.postillionhotels.com And the Postillion Hotel is located near the Science Park,

MEETINGINTERNATIONAL.ORG The Royal ConCeRTgebouw a very exclusive venue for your conference, event, presentation and diner. we are located in the centre of amsterdam and easily accessible by public transport or car. our halls can accommodate from 50 upto 2300 persons and for sit-down diners a maximum of 500 persons.

For further information, please contact: Sales department, laura beenders or Roos van der Donk E-mail: [email protected] • Tel: +31 (0) 20 5730420

IT’S THE EXPERIENCE YOUR GUESTS TAKE HOME.

The NBC Congress Center in Utrecht designed the ﬁrst state-of-the-art 3D projection setting in the Netherlands. The projection setting of 28 meters allows event organizers to convert all wishes to life-size 3D backgrounds. Do something amazing at your next event or conference. Give your guests an experience to remember. MEETING NIEUWS

Construction underway on new hotel nhow Amsterdam RAI Construction of the nhow Amsterdam RAI hotel officially started on Wednesday 26 October with the symbolic placement of a large triangular slab. The iconic nhow New Amsterdam Amsterdam RAI hotel will permanently change the Amsterdam skyline by the time it is completed in mid-2019. With 650 rooms and a height of 91 metres, it will be hotel Van der the largest hotel in the Benelux region and a central hub where exhibition visitors, business travellers, tourists and locals can come together 24/7 in the Amsterdam Valk Hotels & Zuidas district. Developer COD and partner Being Development commissioned Restaurants OMA (the architectural firm established by Rem Koolhaas) to create an iconic design that seamlessly blends into the current RAI complex while simultaneously By the end of 2017 the family business Van der offering a new, modern character. The prominent advertising column, known as Valk Hotels will open its first establishment within ‘Het Signaal’, provided the inspiration for the new nhow Amsterdam RAI hotel. The the Amsterdam city limits. In March of this year hotel will come under the umbrella of the NH Hotel Group’s nhow brand. With its the construction will start of a 60 meter high hotel revolutionary design, strong programming and state-of-the-art facilities, a stay in tower. The new hotel will have 206 rooms and a nhow hotel is a unique experience. nhow Amsterdam RAI offers various spaces ample convention and wellness facilities. and facilities for hotel guests and visitors, business and leisure alike. The tenth floor The hotel will be located on the Joan will feature a luxury spa & wellness complex where guests can relax while enjoying Muyskensweg, near the Amstel interchange, where phenomenal views over Amsterdam. The most unique feature of the hotel is the top the A2 motorway crosses the A10. With 135 parking floor, which offers a restaurant, bar and high-end TV studio at a height of 91 metres. places, the hotel is easy accessible by car, as well A garage beneath the hotel will accommodate 200 cars. nhow Amsterdam RAI will as by public transport: at only 500 meters lies the be a home base for organisers, exhibitors and visitors to large, multi-day internatio- Overamstel underground station, centrally located nal events. It allows the RAI to strengthen its competitive position within the inter- 27 between the RAI convention centre, the ArenA national exhibition and conference market and further increase its spin-off value < football stadium and Schiphol Amsterdam Airport. to the city of Amsterdam. Progress on the hotel’s construction can be followed 24/7 The hotel can even be reached by boat via the jetty via the website www.buildingnhow.amsterdam at the edge of the waterside terrace. The sizes of the hotel rooms will vary between 24m2 and 48m2. There will be an à la carte restaurant, a buffet restaurant and a modern bar with waterside terrace. Apart from that, 11 multifunctional rooms for conventions and meetings will be Postillion Hotels opens convention location in Amsterdam created. On the third floor there will be a luxury Late October, Postillion Hotels Nederland opened a Convention Centre in Amsterdam. This wellness facility, including fitness and open air new conference centre is located on the site of the former Kauwgomballenfabriek (Chewing swimmingpool. Unique is the fact that the hotel gum works), near the Amsterdam Amstel railway station. The Convention Centre, situated in can also be reached from the Duivendrecht water- the existing buildings of the Kauwgomballenfabriek, can accommodate groups to a maximun way. At the waterside of the hotel a jetty will be of 1,200 persons. On the site, in the fall of 2017, Postillion Hotels will open a completely new constructed from which the hotel guests can board hotel with 256 rooms, a restaurant, a bar, a fitness facility and many more convention facili- a guided boat tour, a water taxi or moor their own ties. With the concept Meet Work Stay, Postillion Hotels Nederland targets the modern profes- vessel. The new Van der Valk Hotel will managed sional whose activities focus on meetings, work and (overnight) stays. This new location in by Thymen and Lucie Simons-Luiten, fourth Amsterdam is completely compatible with this concept. The Convention Centre has 17 modern generation of the Van der Valk family. Van der Valk function rooms suitable for the organisation of small meetings to large conventions lasting Hotels & Restaurants has existed for over 80 years. several days, from product launches to trade fairs, from company feasts to dinners. The large In total the family business now controls nearly plenary hall is 1,000m2 with an adjacent 800m2 exhibition room. The Convention Centre is 100 hotels in the Netherlands, Belgium, Germany, nearby the A10 highway, at a mere 15 minutes from Schiphol Amsterdam Airport and 5 minutes France, Spain and the Dutch Antillies. from the Amsterdam city centre. The site is also easy to reach by public transport.

MEETINGINTERNATIONAL.ORG MEETING EVENTS

Amsterdam Light Festival

28 DICKENS FESTIVAL > The historic center of the city of Deventer provides the Dutch events background for the Dickens Festival. Well over 900 char- acters featured in the famous books by the 19th-century Each year, various events take place in the Netherlands. British writer Charles Dickens come to life. Come and These events are often visited and appreciated by tourists on meet Scrooge, Oliver Twist, Mr. Pickwick, Christmas holiday, but for business guests they are equally worthwhile. carolers, orphans, drunks, office clerks, and the upper Text and images www.holland.com class. Enjoy the aromas of English punch and roasted chestnuts, thousands of fairy lights, and tall Christmas trees. Also, there’s a market on the main square with AMSTERDAM LIGHT FESTIVAL 200 stands. The Christmas ambience continues in the During the Amsterdam Light Festival, the best light churches in the city center with a cultural program. artists from Holland and abroad light up the city’s canals Different choirs, orchestra and vocal ensembles perform with their work. Every night you can see the beautiful Christmas music. Not only in the street, but also behind works along the Amstel river or the old canals in the city the windows, in the houses and in the little shops and centre. Board one of the boats decorated with light and galleries the romantic time of Dickens will revive. Over take a tour past the many unique light installations. You 160,000 people come to this festival annually. Admission can also visit several beautifully lit canal houses. Dozens is free, so be prepared for queues at the entrance. The of boats decked out with spectacular lights sail through Dickens Festival takes place on December 17th and the canals past fairy scenes in the Christmas Canal December 18th. www.dickensfestijn.nl Parade. A number of choirs along the way reinforce the intimate Christmas mood. The Amsterdam Light Festival NATIONAL TULIP DAY takes place from December 1st till January 22th 2017. Every year on National Tulip Day, Dutch tulip growers amsterdamlightfestival.com/en build a huge garden with tens of thousands of tulips for

MEETINGINTERNATIONAL.ORG MEETING EVENTS

Dickens Festival

the official start of tulip season on Dam Square in Amsterdam. The biggest garden of Amsterdam transforms Dam Square into a sea of colour, where thousands of people come to pick a free bouquet of flowers every year. In addition to the garden the tulip growers organise countless surprises and promotions. This festive event sets off tulip season because some 1.7 billion Dutch tulips are expected to bring spring into homes around the world. 29 Tulip season is the period from January < until the end of April in which most tulip varieties are available from florists, super- markets and flower stands. Thousands of tulip variants in every colour of the rainbow find their way from auctions in Holland to vases around the world. In 2017 National Tulip Day will take place on National Tulip Day January 21th. tulpenpromotie.nl/en

INTERNATIONAL FILM FESTIVAL ROTTERDAM Hundreds of film makers and other artists present their work to a large audience in Rotterdam every year during the International Film Festival (IFFR). Twelve days in a row, twenty-four screening venues are fully programmed. The festival attracts many interested visitors, plus up to 3,000 press and film industry repre- sentatives. The International Film Festival Rotterdam defines it unique character by focusing on new, innovative, independent films and film makers. The festival is a

International Film Festival Rotterdam MEETINGINTERNATIONAL.ORG Photo Sophia van den Hoek HILTON HOTELS & RESORTS IN THE NETHERLANDS The place to be for your event!

Get inspired in The Netherlands; featuring 5 Hilton hotels in top locations, oering dedicated Hilton Meeting teams to make your event a success. The Netherlands oer two airports; Amsterdam Airport Schiphol and Rotterdam-The Hague Airport plus, international train connections to Belgium, France and Germany.

Hilton Amsterdam

Set amidst beautiful gardens in elegant uptown Amsterdam along the canals. Hilton Amsterdam is alive with style, character and color. You can host up to 700 guests in 21 meeting areas.

Hilton The Hague

Set in the heart of the city of peace and justice, located in the embassy quarter. Hilton Amsterdam Airport Schiphol Host your event for up to 400 delegates. Turns meetings into experiences with its 24 meeting rooms, o ering interactive breaks in an inspiring environment. Host up to 640 delegates in the pillar-less Ballroom.

Hilton Royal Parc Soestduinen

This hotel, located in the center of the Netherlands o ers endless possibilities Hilton Rotterdam with 21 multifunctional meeting rooms for up to 320 delegates and outdoor teambuilding activities. Rotterdam’s beating heart! This hotel - only a co ee and a croissant away from both the airports - is the ideal location for sport, music and corporate events. Host your event for up to 350 delegates. W: hilton.com/benelux E: [email protected] T: +31 (0)20 710 8035 HILTON HOTELS & RESORTS MEETING EVENTS IN THE NETHERLANDS mixture of cinema, film-related visual art The place to be for your event! exhibitions and live performances. The highlight of the International Film Festival Get inspired in The Netherlands; featuring 5 Hilton hotels in top locations, oering dedicated Hilton Meeting teams are the VPRO Tiger Awards. Not the estab- to make your event a success. The Netherlands oer two airports; Amsterdam Airport Schiphol and Rotterdam-The lished film makers, but new talent receive Hague Airport plus, international train connections to Belgium, France and Germany. awards for their promising work. The awards are an important encouragement for young directors. The International Film Festival Rotterdam takes place from January 25th till February 5st. iffr.com Hilton Amsterdam FashionWeek Amsterdam Set amidst beautiful gardens Holland has claimed a serious stake in in elegant uptown Amsterdam the fashion design world. This is demon- along the canals. Hilton strated by Fashion Week Amsterdam, Amsterdam is alive with style, which is held in Amsterdam twice a character and color. You can host year. AIFW Amsterdam is held at the up to 700 guests in 21 meeting areas. Westergasfabriek but fashion-oriented National Mill Day: Zaanse Schans, Zaandam events can be found throughout the city of Amsterdam. In addition to the big fashion houses that use the opportunity to present Hilton The Hague their designs, FashionWeek Amsterdam dealers from different nationalities come NATIONAL MILL DAY devotes a lot of attention to young upcom- together at TEFAF Maastricht each year. The Netherlands are usually associated Set in the heart of ing talent. There are many catwalk shows The masterpieces they bring along are with mills, and rightly so. For centuries, the city of peace (most by invitation only) but Amsterdam all examined on quality, condition and mills have played an important role in and justice, located also hosts the Downtown event with a authenticity by one of the 150 internation- reclaiming land, processing raw materials in the embassy quarter. Hilton Amsterdam Airport Schiphol range of exhibitions, parties and other ally respected experts. TEFAF Maastricht and manufacturing products. These days, Host your event for up fashion-related happenings. FashionWeek offers stands with medieval manuscripts, mills barely have any economic value, but Amsterdam takes place from January 20th maps, coins, classical antiquities, silver, they are iconic for Holland and still attract to 400 delegates. Turns meetings into experiences with its 24 meeting rooms, o ering interactive till January 30th. fashionweek.nl/en jewelry, porcelain, furniture, modern art, a great deal of attention. Therefore, the breaks in an inspiring environment. Host old masters and other objects, originating second Saturday in May was proclaimed TEFAF MAASTRICHT up to 640 delegates in the pillar-less from the Netherlands, Belgium, France, National Mill Day. On that day 600 wind- Ballroom. The world’s leading art and antique fair England, Italy, Egypt, Asia, Africa and mills and watermills open their doors to attracts the best dealers, academics, art South America. TEFAF Maastricht will visitors. Millers make a real effort to dec- critics, and collectors. Well over 250 of the take place from March 10th till March orate their mills as beautifully as possible world’s most prestigious antiques and art 19th. www.tefaf.com with flags and flowers. A miller will take 31 you on a tour, providing a good explana- < tion of the type of mill you are visiting. It Holland Festival: Classic and modern dance could very well happen that you will be asked to give the miller a hand in turning the sails. In 2017, National Mill Day will be held on March 13th. Hilton Royal Parc Soestduinen HOLLAND FESTIVAL This hotel, located in the center of the Since 1947 the Holland Festival has been Netherlands o ers endless possibilities the number one trend-setting performing Hilton Rotterdam with 21 multifunctional meeting rooms arts festival in Holland. The festival is a for up to 320 delegates and outdoor mixture of performing arts, theater, music teambuilding activities. theater, dance, opera and music, and Rotterdam’s beating heart! This hotel - only a co ee visual arts, literature and architecture. and a croissant away from both the airports - is the This festival always tries to renew itself. ideal location for sport, music and corporate Each year you will be surprised by daring events. Host your event for up to 350 delegates. experiments and trend-setting performances presented at an international level. W: hilton.com/benelux E: [email protected] T: +31 (0)20 710 8035 This year the festival will be taking place in Amsterdam. www.hollandfestival.nl/en

More Dutch events can be found at www.holland.com

MEETINGINTERNATIONAL.ORG MEETING BACKGROUND

appointments with their doctor and are less bothered by depressions, diabetes and Meeting lung trouble. What is more, the sunlight generates vitamin D. In the open air you are also bothered less by stress. This was demonstrated by an Australian study without walls which showed that students who watched a green roof for 40 seconds were signifi- Scientific research shows that meeting in a natural environment has cantly more concentrated. a positive influence on the participants. The air, for instance, is full of The ‘KantoorKaravaan’, an organization oxygen, unlike the atmosphere in many office spaces. Apart from that, the that offers inspiring flex work stations view of natural surroundings reduces feelings of stress, which enables the and meeting locations in a nature envi- participants to better concentrate. Exchange the artificial light for the sun ronment, creates idyllic work stations and the air conditioning for the fresh air. Start meeting without walls! surrounded by nature, with a camp- fire during lunch and coffee made with n any meeting process, four aspects DAY TO DAY JOBS solar energy. Meeting in a Mongolian play a role to achieve success: the me- Meeting in the own offices often causes yurt (although ‘furnished’ with beamer, Ithod or procedure, the interaction bet- you to think about the day to day jobs you whiteboard and flip-over) or in a wood- ween the persons present and the physical still have to do, or about all the emails fired hottub; anything is possible. For environment. Until recently, especially the waiting for you to be handled. These the relaxation between sessions, the content was important and the focus was thoughts affect your focus on the purpose ‘KantoorKaravaan’ offers workshops like on achieving results. The other aspects of the meeting and you only think of the bee-keeping, making fire, yoga, making were reduced to playing a minor role. time you are spending waiting impa- compost toilets and excursions guided by These days, more and more often the focus tiently to get back to your work station an ecologist. lies on aspects that do not directly relate and resume your work. Scientific rea- to the content: it has shifted to the physical search shows that people who often spend HET GROENE LEVEN LAB environment. time in a natural environment have less ‘Het Groene Leven Lab’ (The Green Life

32 >

MEETINGINTERNATIONAL.ORG MEETING BACKGROUND

Lab), a temporary urban farm at the VU cussion. That is why walking. strolling, often used as a break for an outdoor meet- University campus in Amsterdam, houses is the activity of choice. If the weather is ing. During a workshop horse coaching vegetable gardens for students, staff and amenable, you could also choose to hold the horse reflects the human behaviour. the food bank, a mushroom grower and the meeting while walking. This ‘walk- This can be very confronting and helps a café. ‘Het Groene Leven Lab’ is still ing meeting’ has the advantage that the the participant with self-analysis. Horse developing. Apart from the vegetable creative thinking capacity increases by coaching is a metaphore when the aim garden plot, a stretch of land between on average 60 percent. And the outdoors is personal coaching, self-management, the high-rise office buildings was sowed has a lot less distractions compared to the self-knowledge and self-development, in with camomile, dill and poppies. On this office environment, which makes the out- order to better function at work, in the ‘bare-feet-field’, workers from the busi- door discussion more productive that the team or in the department. During a bird ness center can feel the earth beneath their indoor meeting. The bonus is that you get of prey workshop the participants expe- feet and sniff the fragrant air during their some pleasant exercise instead of standing rience the intense emotions of a falconer, lunch break. They can hold meetings in a or sitting still. and during sheep herding a group gains transparent ‘dome’, with a 360 degree view But of course you can always choose for insight into communicative skills and of the garden. This ‘outdoor laboratory’ a meeting indoors and an outdoor break. mutual co-operation. A workshop reflect- functions as a test location for research For such a break, many different activities ing with dogs reveals the participants into the effect of working and meeting in are of offer. Such as Tai Chi, a form of exer- their talents and development issues, a green environment. That the effect of cise aimed to stimulate the health of body because a dog reacts to unintentional green on the working man is researched, and mind. An excellent remedy against signals. is a worldwide first. stress. But you can also attend a fencing In short: by going outdoors and enjoy the clinic, ride a quad, do archery, mountain- flora and fauna, you gain more inspiration EXERCISE bike or even do a bootcamp. and insight into your own way of thinking Being outdoors and exercise are closely and acting. So leave those walls behind related. However, exercise while having ANIMALS and explore the great wide open! a meeting should be low-intensity, you The assistance of various animals like should of course be able to have a dis- sheep, birds of prey, dogs and horses is

33 <

MEETINGINTERNATIONAL.ORG MEETING THE HAGUE

Collaborating parties in The Hague facilitate all conferences Secure feeling of welcome

The mission is ambitious: The Hague aims to achieve the status of the city and the theme by putting up flags second conference city in the Netherlands, after already having climbed at 55 key locations throughout the city, in the rankings from fourth to third place. By working closely together, organizing an exclusive mega-reception the city council, The Hague Convention Bureau, World Forum and other on the beach with an opening speech by parties create an atmosphere where hospitality, security and content go the mayor, organizing a guided tour of hand in hand. TEXT AART VAN DER HAAGEN the Mauritshuis museum with a dinner for a group of board members, creating uring the past years, The Hague optimal hostmanship for (inter)national a link to, for instance, the Mondrian to (Den Haag in Dutch) has worked conferences and events. In this joint ven- Dutch Design Year 2017. We also give Dhard to offer a complete platform ture, a key role is played by The Hague touristic tips and these are certainly not for (inter)national conferences, more so Convention Bureau which, supported the customary crowd pullers, but specif- since research showed that in many ways, by the council and linked to Den Haag ically the less-known attractions, good these events make a significant contribu- Marketing (more tourism oriented) restaurants et cetera.” A key feature in tion to a further development of the ‘Hof- makes all kinds of efforts in this field. this story is World Forum, which, thanks stad’ (court city, epithet of the city be- Manager Nienke van der Malen: “Usually to a council investment of 28 million cause the royal court used to reside here, in close, very inspiring collaboration with euros, was completely modernized dur- ed.). Its location is certainly an advantage, World Forum, we achieve an optimal ing the past three years, including the right next to the North Sea and situated accessibilty to the city’s facilities; in these addition of an exhibition room of 3,500 between Schiphol Amsterdam Airport efforts we can make use of a huge net- square meters. Kirsten Vosmer: “Here, and Rotterdam The Hague Airport. A work. Heeding the wishes of the client, visitors experience a warm, initimate bonus is the fact that not so long ago, the we supply the possibilities that meet the atmosphere and a personal service, for city centre was pronounced Best Inner requirements the most in the areas of, for example in the form of a VVV-stand City 2013-2015. Kirsten Vosmer, commer- example, leisure, security, education and (tourist bureau, ed.). From evaluations 34 cial manager at World Forum – with a sponsoring, but we also supply active we learn that organizers appreciate our > total floor surface of 40,000 square meters content to events. An example: for the flexible disposition. This is proved, for (of which 15,000 rentable) the city’s lar- One Young World conference in 2018, instance, by our capacity to make adjust- gest conference location – mentions an we formed, together with the council, a ments at the very last moment. The entire other unique element of The Hague: “The project group with the tasks of increasing staff has this mentality. Apart from that, International Zone, known by, for instan- the number of participants, achieving a we play a leading role in the field of secu- ce, the Yugoslavia Tribunal, OPCW and maximum publicity value and the creat- rity, which partially has led to our win- Europol. This is the beating heart of the ing of content. This last-mentioned was ning two large tenders for 2017: Future International City of Peace and Justice, as already realized when, during the last Force Conference and the UN Public well as leader in the field of security. 400 edition of this event in Ottawa, a speaker Service Day.” companies specialised in this area work session was held in anticipation of 2018. It seems that the efforts of The Hague closely together in The Hague Security As part of the food conference Espen in Convention Bureau, World Forum, the Delta. The products they deliver and 2018, we organize, as a sort of ‘warm-up’, council plus many enthusiastic entrepre- service they render, such as organizing the one-day Healthy Food Conference, neurs and institutions provide The Hague workshops, can be found throughout the supported by local parties and aimed at with a good perspective to break through city.” The profiling of the council in the sustainability.” to the position of the Netherlands’ second field of security yields rewards: in 2014, conference city, heralded by a well-filled for example, it hosted the Nuclear Securi- KEY FEATURE calendar. ty Summit and in 2015 the Cyber Security Where The Hague Convention Bureau, Conference was held here. World Forum, the council and the numer- More information: ous parties are concerned, the facilitary www.theconventionbureau.com OPTIMAL ACCESSIBILITY possibilities are almost unlimited. Nienke www.worldforum.nl The above is proof of the effectiveness van der Malen gives a few examples: of many different organizations in The “Transport of guests from and to the Hague to work together to create an airport, creating a visual link between

MEETINGINTERNATIONAL.ORG Interior World Forum

World Forum

Photographer: Arjan Veldt 35 <

World Forum

Kirsten Vosmer and Nienke van der Malen Photo: Aart van der Haagen MEETING ROTTERDAM

Rotterdam Ahoy New facilities for an 36 international future > As divers as the freights arriving in the port of Rotterdam, as divers are the audi- made smaller, in order to be able to create ences and visitors of Rotterdam Ahoy. From concert and sports tournament to a more intimate atmosphere for smaller trade fair and conference, this is where it all happens. Yet, the ambitions of this companies.” This remarkable space already versatile event venue exceed all expectations. “With the modernisation of the has a name: RTM Stage. “The construction halls for events and trade fairs, the construction of the largest auditorium in the of the space is such that each organisation Netherlands as well as a hotel, Rotterdam Ahoy will place itself even more promi- can create its own, dedicated decoration, or nently on the international map”, says Kees de Jong, Marketing & Communications branding”, De Jong explains. Manager. MULTIFUNCTIONAL or as long as 45 years, Ahoy has CONFERENCE CENTRE But that is not all, by far. “Next to the been the international meeting ve- Still, the most attention is drawn by the new auditorium there will be 35 break-out Fnue for consumers and enterprises. conference centre and hotel. “These new rooms. Ideal when, during an event like Years in which the public’s demands kept buildings will be situated at the front side of a conference, separate sessions have to be changing. “At this moment, the halls for Ahoy. The conference centre includes a large accommodated. The Expo foyer will have events and trade fairs are being renovated hall suitable for various functions. Firstly an high ceilings and large windows offering a and restructured. The aim is to more effec- auditorium/theater, secondly a music hall. wonderful view of the city centre. It will be tively use the space. These days, increa- Thanks to the clever internal structure, the a great room for exhibitions, but also for singly larger and heavier installations are hall can accommodate conferences as well as formal dinners and receptions.” used, so the roof and the floors have to be musicals, operas and concerts. It seats 2,750, The hotel is still under development, but adapted to this heavier load. At the same but in case of, for instance, a pop concert, the plans will soon become visible. The new time we also install a new climate control it has standing room for 7,000 people. All constructions will be completed in 2019. system.” facilities and conveniences are present, from orchestra pit to balcony. The space can be www.ahoy.nl | www.rotterdamconferences.nl

MEETINGINTERNATIONAL.ORG MEETING ROTTERDAM

ss Rotterdam The start of new memories 37 < The former flagship of the Holland America Line carried passengers with an the Theatre provides space for 500 people American dream across the Atlantic Ocean. After forty-one years of duty, the while smaller rooms such as the multi- ship was retired in 2000. The cruise liner was carefully renovated and returned functional Sky or Sun Room are perfect for to Rotterdam in 2008 where it is permanently moored as a hotel, conference and meetings or dinners. The eleven executive event location since 2010. boardrooms can also be used as temporary offices. The comfortable design furni- Zooming across the water. The impos- Passionate volunteers, many having ture, relaxed atmosphere and cruise-like ing Rotterdam skyline on either side. worked on the ship when it was in ser- hospitality add an inspiring dimension to The iconic Erasmus bridge growing vice, share the untold stories of the ss your (corporate) event. Let your personal larger as we approach. The water taxi is Rotterdam. party manager cater to your every needs. cruising towards the hip and upcoming Katendrecht neighbourhood. On the edge The combination of the 4 star hotel, 12 Altogether, the ss Rotterdam can welcome of this peninsula, lies one of the his- beautiful event rooms rooms, 29 modern up to 3,500 guests, while 254 authentic and toric gems this vibrant city offers: the ss meeting rooms, self-catering, good access elegant hotel rooms provide a luxurious Rotterdam. and the best new technology makes the ss overnight stay making the historic vessel a Rotterdam an attractive and unique meet- unique venue for multiple day congresses Stepping aboard the ship is like going ing and event venue. or meetings. back in time. From the countless art deco features, to the boldly coloured retro Able to host meetings and events up to www.ssrotterdam.com furniture. From the wooden deck chairs 3,500 guests, the authentic and multi- overseeing the water, to Frank Sinatra’s functional Theatre is perfect for product smooth baritone voice in the background. presentations and congresses because

MEETINGINTERNATIONAL.ORG MEETING EINDHOVEN

Brainport Regio Eindhoven Ideal meeting port

It is a well-known fact: regions where high- tion work from the Design Academy Eindhoven and the grade companies and leading knowledge exhibition and award presentations of the Dutch Design centres flock together, have a huge attraction Awards. for innovative firms and startups. Brainport -Health: the Health cluster includes many companies Regio Eindhoven is such an ‘attractor’; no and institutions concerned with all aspects of healthy wonder that this powerful and inspiring region living and aging. Parties in this area include Philips hosts many international congresses. Healthcare, TU/e and the Holst Centrum. -Energy: by means of the international research partner- he Brainport region actually started with Philips: ship Solliance the energy sector focuses on solar panels; 125 years ago, this company established a factory also, applications are developed for sustainable energy Tfor the production of light bulbs in the Eindhoven supply for heavy duty batteries. city center. The history of the Philips company is mar- -Mobility: the mobility cluster concentrates on ked by the applications for patents for new products like R&D, systems and smart mobility. The Automotive the CD and the DVD, and to this day, the Netherlands Campus houses, among others, TNO Automotive, are leading in Europe where new patents are concerned, AutomotiveNL, and TASS. Large companies located thanks to companies and institutions in and around the there are DAF Trucks, VDL Nedcar, TomTom, NXP and city of Eindhoven. Strijp-S, Philips’ former industrial Philips. 38 zone, is now the home of various office buildings, work- -Agrifood: multinationals like Campina, Bavaria, VION > shops, exhibition halls and other cultural initiatives. and Nutreco constitute the Food sector, together with hundreds of SMEs. Here, the engineers also develop CLUSTERS machines for the food industry, the Food Tech Park But the Brainport Regio has a great many other indus- Brainport is the center for research, trade and education. tries, often working together in clusters: -Security: the Brainport region is also the home of -Hightech: internationally leading companies like the Dutch Institute for Technology Safety & Security ASML, DAF and VDL generate a corporate R&D (DITSS). Here, governments, knowledge institutes and investment of more than 2 billion euros, the highest in companies work together on applications of technology the Netherlands. The markets served include those of to improve security. semiconductors, nanotechnology, logistics and automa- tion. Knowledge centers include the TU/e and TNO. The STRONG AND SMART High Tech Campus Eindhoven is an open innovation The Brainport region, with the city of Eindhoven in hotspot where over 135 international companies are its center, is a top technology region of world class. settled. These are active in areas like photonics, data Together with Schiphol Amsterdam Airport and the science, and high tech software. port of Rotterdam it is one the three pillars supporting -Design: the world famous Design Academy keeps on the Dutch economy. Hightech and design are combined producing new designers who quickly make a name with an advanced high-end production industry and for themselves with their products, but Philips Design entrepreneurship. Intensive co-operation and the sharing and the TU/e Industrial Design faculty also enjoy global of knowledge are part of the DNA and mark the open, recognition. Each year in October, the nine-day Dutch innovative culture that makes Brainport smart as well Design Week is held. Exhibitions, seminars and shows as strong. This is further enhanced by an other form of are held at dozens of locations in the city of Eindhoven. intensive co-operation: that between government, educa- Recurring elements are the ‘Graduation Show’ graduation and entreprise.

MEETINGINTERNATIONAL.ORG MEETING EINDHOVEN

Conference center and former science museum Evoluon

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MEETINGINTERNATIONAL.ORG MEETING EINDHOVEN

40 >

MEETINGINTERNATIONAL.ORG MEETING EINDHOVEN

CONGRESSES AND EVENTS very large offer of recreational options, That is exactly why, apart from many from world-renowned museums to companies, the region attracts insti- historic city centers, from guided boat tutes and other organizations and tours to farmers’ golf. And do not many other parties that want to keep forget the nature: the Biesbosch is a abreast of the most recent develop- unique nature reserve, as well as the ments in the various fields. As a con- Loonse en Drunense Duinen. Ample sequence, a great many congresses choice when it comes to recreation and and events are held here, organized composing social programmes. by various parties, to share the know- For the international visitor it is ledge and to keep in touch with all a very pleasant convenience that innovations developed in the vari- Eindhoven has its own airport, with ous sectors. To name an example: the connections to almost every European TCI Conferentie ‘Global Changes? capital. Should you not wish to fly, Challenges for innovation clusters’, then, thanks to the excellent Dutch which is organized early November infrastructure, you are able to reach on behalf of TCI Network by Brainport Amsterdam or Brussels in an hour’s Development and Wageningen UR. drive, for example. Or in two hours, At this meeting, the focus is on the Cologne or Düsseldorf. No wonder opportunities for innovative clusters that the province of Brabant holds sec- within the themes cities and compet- ond place when it comes to favourite Facts and figures on Brainport itiveness, modern cluster policy and destinations for international organi- Regio Eindhoven learning networks. zations that want to do business in the - In the past ten years, the economy in the Netherlands. Brainport Regio Eindhoven has grown one and A very pleasant secondary considera- In order to even better be of service to a half times as fast as in the rest of the Neth- tion is that the region, in fact the entire international (business) visitors, var- erlands. province of Brabant, can be called ious parties in the region have joined - The public expenditures for R&D have dou- extremely hospitable. Some even call forces in the Brainport International bled and in the past three years the number of the province the Dutch Burgundy. This Programme. The aim is to intensify expats / international knowledge workers has is because of the population’s nature: the relations with hightech hotspots tripled. apart from hard work, also an easy-go- in Belgium and Germany, and also to - In no other region in the Netherlands the in- ing, genial lifestyle, enjoying the good build a network with regions in Asia, vestments in R&D are higher: 2.5 billion euros. things of life. It goes without saying, America and other knowledge centers. - In the region more unique products with an of course, that the (immediate) vicinity Apart from that, the Brainport Talent added value are produced than anywhere else boasts many locations where life can Centre is one of the most innovative in the Netherlands. be enjoyed, and people can relax (in programmes in Europe for attracting - Together with the industry, the Technische whatever way) after all that hard work. and retaining international students Universiteit Eindhoven (TU/e) publishes the 41 No wonder that the organizers of and knowledge workers. most of all universities worldwide. The univer- < congresses and events know where to sity has held that position for six consecutive find these relaxation locations, which STRENGTH years. they usually include in the offer for an Not only is Brainport Regio Eindhoven - According to Forbes, Eindhoven is the number event venue; to complete the package, ready for the future, it also determines 1 innovation hotspot for entrepreneurs (2015). as it were. The offer of locations is, of this for a large part. The strength of - In 2014 the European Commission placed the course, tailored to the target group, the region is constituted by the inno- Brainport Eindhoven Region on the 9th po- and there is an abundance of options vative attitude of the organizations sition in the ranking of European IT-hubs of in the region. Literally something to that have found a pleasant place of world class. With this recognition, the region suit all tastes. In and around the city of business there, but certainly also by scores the highest of all Dutch regions and Eindhoven itself, but also in the wider the intensive co-operation between the contributes considerably to the Digital Agenda area. various parties. The region brims over for Europe. with energy and dynamism, and that - In 2015 the TU/e was again proclaimed best ACCESSIBILITY is one of the reasons why it is an excel- university of the Netherlands. In the case that the participants in a lent location for organizing congresses - The European Commission has proclaimed the congress or event wish to relax at a and events. Just take a look at www. province of Brabant Innovation Leader in the location which is a bit farther away conventionbureaubrabant.nl for a suit- Netherlands, the only province to achieve this from the Brainport region, it is a great able location. Options aplenty! acclamation in the past decade. advantage that all cities in this part of www.brainport.nl the Netherlands are very well accessible. All interesting locations are close by and easy to reach, by public transport as well as by car. Brabant has a

MEETINGINTERNATIONAL.ORG MEETING BACKGROUND

42 > Social media: useful or not? According to people who claim to be knowledgeable in this matter, the modern entrepreneur must be active on all social media. Because that is the way to really make your company successful. But is it?

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f you want to actively participate in the social essential that you choose the best social media for media circus, it will take up a great deal of your your content marketing activities (and expendi- Iprecious time. Time you undoubtedly have bet- tures) to get the best return on your investments ter use for. So try to avoid the time claims of the so- in time spent on them. Instead of blindly following 43 cial media, and limit your posts and presence to the the crowd to the currently ‘hot’ social media site, > channels that actually reach your target group. you had better start an approach that (in hind- sight) you should have adopted at school: where is Participating in the social media can be a lot like the hangout where I can find people who have the actual life: very pleasant, demanding, confusing, same interests as I have? As our social life becomes weird…and it can bring you a lot. Usually, how- more mature, we realize that the definition of the ever, by the time we have left school, this social desired social group is different for everyone. You life no longer dominates our daily existence. Then, must have a good insight into who your potential or people find out that there may actually be some- existing clients are, and the sort of content they are thing to these social media, but now they have to interested in. Then, limit the social media playing manage the time they spend on it. With the rise of field by determining where they (your target group) more and more different social media channels, most likely hang out. Here, we provide a short over- and the intensity with which some people actively view of considerations in selecting the best social use these, it might be an option to give up and to network(s) for your enterprise. forget the whole shebang. But as your mother told you years ago: collecting your toys and going home FACEBOOK is good for you… if you wish to build up sulking is not the ideal way to handle the frustra- a presence in the community or reach an optimal- tions that usually come with social situations. ly broad network. Amongst the younger users, this medium has been losing some popularity, but with CONTACTS over 70% of the online adults actively participating Your mother probably had another good advice: in Facebook, this remains the most popular media choose your friends wisely. This also applies to the site by far. The medium not only has the most users, social media, when you select your contacts. It is it is also the most often used, which shows that it

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has a high level of commitment. It may of course be female users, it is also the place to be if that is your that pure popularity is not your primary criterion. target group. Inspire and inform them on Pinterest Since the primary reason why people use Facebook and you can create real commitment. is to maintain contact with family and friends, it might not be the ideal medium for your corporate TWITTER is good for you… if you want to reach men messages. as well as women, especially the younger ones. It is also a popular medium amongst the so-called LINKEDIN is good for you… if you are active in B2B ‘information junkies’, so if your company offers or some other industry or role in which you can of- breaking news or new insights, Twitter is an ex- fer useful insights to people who think about their cellent choice. Just like Facebook, Twitter is more work, want to set up business relations, or are look- effective if it acts like a two-way platform on which ing for another job. Although LinkedIn is trying to you answer to and show commitment with follow- broaden its information supply, most people use it ers. for their work, so it is an optimal medium for so- called ‘peer networking’ and industry-specific in- INSTAGRAM is good for you… if, just like with Pin- formation. In view of the high level of income and terest, your activities have a visual aspect your education of the average LinkedIn user, it offers a clients are interested in. It is interesting to see that specific audience that is worthwhile to approach – the users of this medium are often also active on with the appropriate message. Twitter, so they can function well in combination. Considering the popularity of Instagram amongst PINTEREST is good for you… if you are active in a specific ethnic groups and urban residents, it may very visual industry with clients who wish to nat- be a good choice for a specific target group. urally present themselves by means of images. It may, however, also work in areas you would initial- Another, slightly less popular, visually centered ly consider visual. Think about your audience and website is Tumblr. According to Business Insider, their interests. Is it likely that they collect images an American website for corporate and technolog- on which they base their decision to purchase a ical news, Tumblr in general draws a younger and product or service? Are they extremely interested less wealthy audience. BI also considered Google, in a subject that can be presented visually? Con- and came to the conclusion that this is mainly dom- sidering the popularity of Pinterest amongst the inated by male users. Google has some interesting

44 >

MEETINGINTERNATIONAL.ORG MEETING BACKGROUND

social community tools like ‘hangouts’ that are disgruntlements are ‘told’ immediately on the worth checking out if you want to create extremely social media. With the consequence that this com- interactive opportunities. plaint – justified or not – will start leading a life of its own. This may have grave consequences for your Hopefully, the information provided above has enterprise, because the internet has no compassion, 45 helped you overcome your stress in relation to in fact, it is ruthless. Once a message is posted, it < corporate participation in social media, and you is very hard, if not impossible, to erase. A negative can now choose the platform that is best able to remark or review is extremely hard to refute. The support the communication of your enterprise. This excuse that it is just one subjective opinion of one means: finding your clients wherever they are, and over-demanding person, seldom helps in mending approach them with the right content, be it original the damage. or collected, on news, entertainment, sports or other reliable sources. But it also means: being realistic RESULT about what they are prepared to do and what they No one medium can guarantee that an advertise- are capable of, when it comes to interaction. At the ment or other presentation with which you try to end of the day, social media are two-way channels, reach your target group, will yield any positive so you must participate in conversations that have result. What is certain, is that if you do not pres- some use for your clients and your enterprise. ent yourself, people will not know you and you will not sell. So you have to do something about RISKS publicity, and the social media may be one channel Social media can also pose some risks: if someone that works for you. But for these, the same goes: no is not satisfied about a product or service, and he or guarantee for turnover, no matter how many fol- she posts his/her displeasure on one of the social lowers or ‘Likes’ you have. The only thing you can media, you can have a big problem. In many shops, do, is asking the buying customer how he found you can still find notices with the text: “If you are you. Try to keep tabs on that, and make a survey of content, please tell others; if you have complaints, the various sources. This way, you can determine please tell us.” Unfortunately, the modern con- what works for you, and what does not. sumer does not feel compelled to follow this advice:

MEETINGINTERNATIONAL.ORG P.O. Box 62 NL-5600 AB Eindhoven T +31 40-84 82 836 [email protected] Postillion Hotel Postillion Hotel Utrecht Postillion Convention Postillion Hotel Dordrecht Choose certainty Amsterdam Bunnik Centre WTC Rotterdam www.vergaderhamer.nl Choose an accommodation with Paul van Vlissingenstraat 8 Beursplein 37 1096 BK Amsterdam Kosterijland 8 3011 AA Rotterdam Rijksstraatweg 30 +31 www.vergaderhamer.be a conference and meeting classiﬁ cation T +31 34 135 64 64 3981 AJ Bunnik T +31 10 - 405 4462 3316 EH Dordrecht E hotel.amsterdam@ T +31 30-6569222 E [email protected] T +31 78 - 618 44 44 postillionhotels.com E [email protected] I www.postillionhotels.com/ E [email protected] I www.postillionhotels.com I www.postillionhotels.com postillion-hotel-wtc I www.postillionhotels.com/dordrecht Are you looking for a meeting- or conference accommodation of which you want to know in advance the quality offered? With the “Congres- en Vergaderclassificatie” (The conference and meeting quality rating) you can easily verify the level of services/quality that a particular meeting-/conference facility offers on the basis of a rating from 1 till 5 hammers. Equal to the Hotel ‘Star’ rating system. The objective of “Congres- en Vergaderclassificatie” can be summarized in three goals: increasing the quality and professionalism of the industry, distinguishing companies that have proven themselves and promote transparency towards the customer.

The Netherlands has many meeting or conference facilities. It is in the interests of clients and the market for meeting ac- commodations, to become transparent. Who offers which quality and meets the requirements of capacity, accessibility, comfort and so on. The “Congres- en Vergaderclassificatie” is an excellent way to gain insight into what companies offer Postillion Hotel Deventer Golden Tulip Hotel Central Holiday Inn Ijmuiden Seaport Landgoed de Rosep and is objective. Since affiliated companies are regularly inspected, the provided quality can be assured. You can recog- Beach nize the classified companies by the logo shown here above, which is always accompanied by a number of gavers repre- senting the classification. Deventerweg 121 +31 Burgemeester Loeffplein 98 Kennemerboulevard 250 Oirschotsebaan 15 7418 DA Deventer 5211 RX ’s-Hertogenbosch 1976 EG Ijmuiden 5062 TE Oisterwijk For more information and our affiliates visit our website http://www.vergaderhamer.nl. T +31 570 - 624 022 T +31 73-6926 926 T +31 255-566921 T +31 13 - 523 21 00 E [email protected] E [email protected] E [email protected] E [email protected] I www.postillionhotels.com/deventer I www.hotel-central.nl I www.holidayinn-ijmuiden.nl I www.rosep.com

P.O. Box 62 - NL-5600 AB Eindhoven - T +31 40-84 82 836 www.erkendcongresbedrijf.nl

A qualified Convention organization agency (also called Professional Con- agencies are explicitly in the forefront of the sector with high-grade ser- gress Organizer, PCO) is an independent company, specialized in the or- vice in the field of corporate meetings. Van der Valk Hotel Van der Valk Van der Valk Van der Valk ganization of (inter)national conventions and meetings on a professional Hilversum – de Witte Bergen Hotel Princeville Breda Hotel Eindhoven - Den Haag Wassenaar basis. They supply high quality service and belong to the top in their field Only if a company meets all strict demands is it allowed to use the predi- 040 Congress & Events of expertise; they are audited on a regular basis by external inspectors. cate ‘Erkend Congresbedrijf’ (qualified convention agency). Qualified convention organization agencies offer clients a great deal of consistency in Princenhagelaan 5 Aalsterweg 322 Zijdeweg 54 Rijksweg 2 Apart from that, the conditions are regularly tightened and extended to every aspect. The preparation, the organization and management on the 3755 MV Eemnes 4813 DA Breda 5644 RL Eindhoven 2245 BZ Wassenaar T +31 35 5395800 T +31 76 522 60 55 T +31 40 211 60 33 T +31 70 511 93 44 meet changing demands, react to information from clients and to keep day of the event, the conclusion, clients can be sure that the event passes E [email protected] E [email protected] E [email protected] E [email protected] up with technological developments. Qualified convention organization off without a hitch. I www.hoteldewittebergen.nl I www.hotelprinceville.nl I www.hoteleindhoven.nl I www.hoteldenhaagwassenaar.nl

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Kontakt der Kontinenten Woudschoten Hotel & ss Rotterdam Van der Valk Cygnea Congress by design PINO Pauwels Congress Organisers Conferentiecentrum Hotel Hoorn

Amersfoortsestraat 20 Woudenbergseweg 54 3e Katendrechtsehoofd 25 Westfriese Parkweg 1 3769 AS Soesterberg 3707 HX Zeist 3072 AM Rotterdam 1625 MA Hoorn Achterwetering 23 P.O. Box 77 Van Limburg Stirumstraat 8 Alexander Battalaan 7 2871 RK Schoonhoven 3480 DB Harmelen 3581 VA Utrecht 6221 CA Maastricht T +31 346-351755 T +31 343-492492 T +31 10 - 206 6533 T +31 229 799 061 T +31 182 320126 T +31 88 089 8100 T +31 30 275 96 26 T +31 43 321 84 80 E [email protected] E [email protected] E [email protected] E [email protected] E [email protected] E [email protected] E [email protected] E [email protected] I www.kontaktderkontinenten.nl I www.woudschoten.nl I www.ssrotterdam.nl I www.hotelhoorn.com I www.cygnea.nl I www.congressbydesign.com I www.pino.nl I www.pauwelspco.nl P.O. Box 62 NL-5600 AB Eindhoven T +31 40-84 82 836 [email protected] Postillion Hotel Postillion Hotel Utrecht Postillion Convention Postillion Hotel Dordrecht Choose certainty Amsterdam Bunnik Centre WTC Rotterdam www.vergaderhamer.nl Choose an accommodation with Paul van Vlissingenstraat 8 Beursplein 37 1096 BK Amsterdam Kosterijland 8 3011 AA Rotterdam Rijksstraatweg 30 +31 www.vergaderhamer.be a conference and meeting classiﬁ cation T +31 34 135 64 64 3981 AJ Bunnik T +31 10 - 405 4462 3316 EH Dordrecht E hotel.amsterdam@ T +31 30-6569222 E [email protected] T +31 78 - 618 44 44 postillionhotels.com E [email protected] I www.postillionhotels.com/ E [email protected] I www.postillionhotels.com I www.postillionhotels.com postillion-hotel-wtc I www.postillionhotels.com/dordrecht Are you looking for a meeting- or conference accommodation of which you want to know in advance the quality offered? With the “Congres- en Vergaderclassificatie” (The conference and meeting quality rating) you can easily verify the level of services/quality that a particular meeting-/conference facility offers on the basis of a rating from 1 till 5 hammers. Equal to the Hotel ‘Star’ rating system. The objective of “Congres- en Vergaderclassificatie” can be summarized in three goals: increasing the quality and professionalism of the industry, distinguishing companies that have proven themselves and promote transparency towards the customer.

P.O. Box 62 - NL-5600 AB Eindhoven - T +31 40-84 82 836 www.erkendcongresbedrijf.nl

A perfect day Cygnea It’s all about partnership!

Kontakt der Kontinenten Woudschoten Hotel & ss Rotterdam Van der Valk Cygnea Congress by design PINO Pauwels Congress Organisers Conferentiecentrum Hotel Hoorn

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1 MEETING DUTCH MEETING VENUES

Postillion Hotel Utrecht Bunnik Kosterijland 8 Domplein 9-10 3e Katendrechtsehoofd 25 NL-3981 AJ Bunnik Koningin Wilhelmina Boulevard 20-31 3512 JC Utrecht 2202 GV Noordwijk aan Zee 3072 AM Rotterdam [email protected] +31 30 236 00 35 T: +31 71 367 6801 T +31 10 206 6533 T +31 30-6569222 [email protected] E: [email protected] [email protected] 1 www.postillionhotels.com 2 3 4 www.utrechtconventionbureau.nl I: www.hotelsvanoranje.nl www.ssrotterdam.com

040-CONGRESS & EVENTS PULLMAN EINDHOVEN 040-CONGRESS & EVENTS features COCAGNE 24 meeting rooms (including 1 up to Information? 1000m2) suitable for conferences, T. 040-2116033 product presentations, exhibitions and W. www.hoteleindhoven.nl festive events from 12 to 2000 people. Vestdijk 47 All the rooms have modern audiovisual Please contact our Reservations NL-5611 CA Einhoven equipment and stylish foyers & lounges, Department for any question or query. T +31 40 232 6190 5 we offer ample free parking, free Wiﬁ 6 E [email protected] and our location is easily accessible! Congress | Events | Meetings I www.accorhotels.com

The Dylan Amsterdam

Just what makes The Dylan the most exclusive address in Amsterdam? Distinct setting, Distinct ﬂ exibility, Distinct culinary oﬀ erings…

• Exclusive use of the whole hotel • Events tailor made to perfection • Signature celebrations & events up to 450 people Europaplein Beurs van Berlage For more information on our 1078 GZ Amsterdam Damrak 243 • Beursplein 1-3 exclusive event options contact Linde & Simone via: T +31 20 – 549 1722 1012 ZJ AMSTERDAM F +31 20 – 549 1848 T +31(0)20 531 33 55 T +31 20 530 2010 E [email protected] E [email protected] 7 E [email protected] 8 I www.rai.nl 9 I www.beursvanberlage.nl I www.dylanamsterdam.com

‘I’m from Paris’, she said. He smiled and drank his wine. ‘Boston... but boy do I love Amsterdam.’

Beurs van Berlage, dating from 1903, is the former Stock Exchange of Amsterdam. It is one of the ﬁ nest architectural landmarks in the Netherlands. Today it is hosting international conferences and events. Legendary meetings in a vibrant city. Visit conferencecentreamsterdam.com

Damrak 243 • 1012 ZJ Amsterdam • The Netherlands • tel.+31 (0)20 531 33 55 • conferencecentreamsterdam.com