ottexec.com/magazine Summer 2019 The Genius Issue Insights for Summer Contemplation from Our Genius Contributors Is it Time for One-Stop OTT Platform Shopping? Weighing the Benefits of DIY vs Integrated Solutions Localizing Content for a Global Audience Can your CMS help? Can OTT Tech Help Traditional OTA Distribution? Using New Technology to Improve Traditional Processes Does OTT Need the Blockchain? Executive Q&A Application Considerations Tim Armstrong, General Manager, AdEase Switch Media David Longaker, SVP & General Manager, Americas Synamedia Joe Fregoso, Director of Business Development, Americas MediaGeniX LAUNCH YOUR OTT PLATFORM INSTANTLY LIVE VIDEO AUDIO
[email protected] PAY AS YOU GO END-TO-END SOLUTION MULTI-LINGUAL www.dcafe.io Inside this Issue Case Studies 5 The Country Network: Leveraging OTT Tech For Improved OTA Distribution by Scott McCloud 35 OTT and Generation X by Nichole Janowsky 46 Engaging OTT’s Global Village: An Asian Initiative by Chris Lo Executive Q&A 10 MediaGeniX’s Joe Fregoso, Director of Business Development for the Americas 28 Switch Media’s Tim Armstrong, General Manager, AdEase 36 Synamedia’s David Longaker, SVP and General Manager, Americas Trends & Analysis 8 Yes, Blockchain Technology is Coming to OTT by Barbara Bellafiore 12 Programmatic Advertising is The Future of TV by Benjamin Antier 16 AVOD: An Excellent Opportunity for Local TV Broadcasters to Regain Viewing Time Lost to SVOD by Colin Dixon 18 Reducing Bandwidth Cost with OTT Video Optimization by Raymond Westwater 32 How Can Broadcasters