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Multipurpose Video Platform About Us Bradbury Lab Multipurpose Video Platform About us Bradbury Lab is a pioneering technology Russian leader in creating and implementation interactive TV solutions and services of telecom providers level. The company is called in honor of the great writer Ray Bradbury, a classic of fantastic literature of the XX century and our contemporary whose books inspire the team to develop absolutely new, innovative digital products for the better world. Bradbury Lab was founded in 2000, when graduates of the leading universities of Russia started their collaboration in optimization of the x264 codec, which was using for video stream coding. Future employees of the company made decision to improve the existing algorithm and level out shortcomings. There were various solutions in the market at that time, but in respect of investments they weren’t attractive. Since that time in 2009 the company began its journey as a software development provider and system integrator. Initially, having its own transcoder, the company’s experts focused on embedding their components into third-party solutions. But over time, own components have been designed to provide customers with end-to- end solution that seamlessly integrated into customer infrastructure. In addition, federal level’s providers have strict requirements to SLA for support and development of the solution, what excludes the usage of external software providers due to difficulty of control the time and quality KPI-s for them. Unlike competitors working in the Russian interactive TV market, Bradbury Lab pays special attention to the development of user interfaces and has been doing this from the very beginning of the company’s existence, along with the development of server solutions. The company creates solutions based on the needs of end customers, focusing on the convenience and maximum utilization of content by service users. As of today, company solutions provide services to more than 190 million subscribers (with more than 3 million requests per second) of the following companies: • Rostelecom (more than 10 million subscribers) • Tele2 (more than 40 million subscribers) • MTS (more than 140 million subscribers) 1 Our Platform The Platform is a set of separate products, which we can combine to fit you best. We provide a new level of service to telecom providers – possibility to configure solution from scratch using necessary components or integrate Bradbury Lab products into existing infrastructure. 2 Transcoder Purpose: Who is this for: The solution is designed to convert the Telecom and media companies, service incoming media stream of channels providers, TV, IPTV and OTT service into one or more output streams with providers. the specified encoding parameters. The content of incoming streams can Advantages of the Transcoder simultaneously have several formats. BradburyLab Key features: Support for a wide range of devices and resolutions • Converting the incoming video stream with minimal delays; Converts the incoming large bitrate • Pure broadcasting within IP networks, stream into several similar streams with located on top of modern data lower bitrates while preserving the quality. transmission technologies (from EDGE The content is adapted to the video and and 3G to Wi-Fi and LTE); audio capabilities of any device of the • Adaptation for the existing channel’s user, whether it’s a smartphone or a TV bandwidth; with an Ultra HD screen. The provider can • Quality optimization of the final image operate outside of its native networks for any available device (Set-Top Box, and significantly increase the amount of Smartphone, tablet, laptop, Smart TV, subscribers. etc.); • Simplified option - «deploy and go» High reliability and fault tolerance with a minimal set of manual input settings upon deployment; Provides the reliability of its own coding • Pre-configured parameters of error correction system. transcoding, roles and default users, which makes the deployment of a Achieves high fault tolerance by clustering solution simpler; the solution that monitors the state and • The ability to make the packaging on controls the operation of the transcoder. the side of the transcoder (significant Failure of the main cluster machine cost savings for small installations). automatically implies the transfer of all its functions to neighboring machines in the cluster, which makes any failures in the system invisible to the subscriber. 3 The administrator of the solution has full Simplicity and ease of integration access to the log files of any incident. Integrates quickly into the existing High hardware efficiency and cost- infrastructure. Hardware compatible effectiveness. with HP, Supermicro etc.. “Out of the box” interaction with the main content It gives operators the opportunity to protection solutions (Widevine, Verimatrix place a significant amount of channels in a etc.) via the universal application interfaces single rack unit, a competitive advantage (API). to other companies’ solutions, thereby reducing the cost of acquiring, deploying and supporting the equipment. Full compliance with modern standards of video signal compression and processing A high content compression ratio while maintaining high image quality is achieved by using modern video compression standards H.264 / AVC and H.265 / HEVC. This technology narrows the bandwidth for video transmission to a size comparable to those available on the market and is completely competitive. Flexible and scalable solution The solution is easily expandable and scalable coupled with the growth of the operator’s subscriber network and the number of broadcast channels. The solution provides automatic and manual load balancing within the architecture of a failover cluster, with the possibility of increasing its resources. Hybridity and versatility of the solution Provides a transition from IPTV to OTT interactive television technology. Provides a wide range of services outside of its native networks. Supports both IPTV and OTT from a single broadcasting complex without the need for any additional equipment. 4 Encoder Purpose: Who is it for: The Encoder BradburyLab solution is Telecom and media companies, service designed to automatically process the providers, TV, IPTV and OTT service original video files and prepare them providers. for broadcasting on users’ devices. The solution provides batch processing of Advantages of Encoder Bradbury various video content (films, tv series, trailers). The Encoder BradburyLab splits Supports wide range of devices and the incoming video file into several parts resolutions to the required format with the necessary bitrate parameters, size, framing and uses The solution supports all popular video filters to improve the overall video quality. formats and converts them into formats This process allows you to prepare files compatible with all types of subscriber for further broadcasting on any device devices and platforms. with any signal level, be it Set-Top Box, Smartphone, Tablet or SmartTV. High degree of automation of the content processing process Key features: The process of content adding and • Can be used in conjunction with pre processing is completely automated from existing infrastructure (Connected via the moment the new video file arrives to Rest APIs) or separately. the system until the encoded file of the • System management with customizable desired format is received config files, which in turn manage encoding profiles and set the the Built-in encryption mechanism encoding queue; • Input data sources integration via Protection from unauthorized access, application program interfaces (APIs); copying and illegal distribution is ensured • Seamless playback of encoded video by encryption of content using the CAS files even on the networks with variable / DRM software and hardware solution signal strength; of in-house development, or third-party solutions (Verimatrix, Widevine etc). Integration with third-party solutions via 5 APIs is also available. Solution description Flexible, efficient, scalable solution Key functionality: The solution can be easily upscaled • Various encoding formats; (if there is a need for larger content • Configurable encoding presets; encoding volume) by increasing system • Speed/efficiency balancing performance (combining several servers • Video editing tools (for cropping, into a single failover cluster). cutting, changing bitrate, slicing for future broadcast); Maximum processing speed is achieved • Auto-adjusting video files for adaptive due to side-by-side video files encoding. streaming; • Video files encryption; Simple and rapid integration • Full system monitoring; • Current encoding queue management; Easily integrates with pre existing infrastructure using APIs Tech specs: Video Audio Output stream formats and containers • AVC / H.264 (Baseline, • AAC-LC / AAC-HEV1 / • Adobe HTTP Dynamic Main, High) AAC-HEV2 Streaming (HDS) • HEVC / H.265 • Dolby Digital (AC-3), • Apple HTTP Adaptive • MPEG-4 AC-3 (MPEG-TS) • MPEG-2 (4:2:0, 4:2:2) • Passthrough • MPEG-2 Part 1, Systems • VC-1 (Simple, Main • DTS Express (MPEG-TS) Advanced) • Dolby Digital Plus (E- • MPEG-4 Part 10 (MP4) AC-3), E-AC-3 • MPEG-DASH (MP4) • DASH (ISO, TS) Management and control • Automatic load balancing mechanism; • Convenient user-friendly Web-interface; • Built-in encryption algorithm; • Task planning and priority setting; • Notification center; • REST JSON API; • Resources monitoring system; 6 Middleware Purpose: subscriptions and their status, EPGs, content security systems; The Bradbury
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