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Universidad Técnica Del Norte Facultad De Ciencias Administrativas Y Económicas Encuesta Realizada a Turistas

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Universidad Técnica Del Norte Facultad De Ciencias Administrativas Y Económicas Encuesta Realizada a Turistas UNIVERSIDAD TÉCNICA DEL NORTE FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS CARRERA DE INGENIERÍA EN CONTABILIDAD Y AUDITORÍA. CPA INFORME FINAL DE TRABAJO DE GRADO Tema: “ESTUDIO DE FACTIBILIDAD PARA LA CREACIÓN DE UN HOTEL TRES ESTRELLAS, EN LA CIUDAD DE URCUQUI, CANTON SAN MIGUEL DE URCUQUI, PROVINCIA DE IMBABURA” PREVIO A LA OBTENCIÓN DEL TÍTULO DE INGENIERA EN CONTABILIDAD Y AUDITORÍA. CPA AUTORA: FUERTES ULLOA DANIELA NATALY DIRECTORA DE TESIS: ING. ALICIA VACA IBARRA, 2014 RESUMEN EJECUTIVO El presente es un Estudio de Factibilidad para la creación de un hotel tres estrellas en la Ciudad de Urcuquí, Cantón San Miguel de Urcuquí, Provincia de Imbabura. La investigación se fundamenta en un estudio de campo donde se parte de un diagnostico situacional el mismo que se basa en la investigación del entorno del proyecto a través de la herramienta diseñada para recopilar la información directa aplicada a los turistas, dueños de los centros turísticos del cantón Urcuquí. También se consideró importante conocer los criterios de las autoridades del Cantón para conocer más profundamente la realidad de la actividad turística del sector. Lo cual permitió determinar aliados, oportunidades significativas, pocos oponentes y los riesgos externos. Con respecto al ámbito comercial la demanda potencial del proyecto está enfocada hacia los turistas de la Ciudad de Urcuquí, debido a que el cantón visitan 173.000 turistas al año. Al comparar la demanda y oferta potencial, se determina que existe una demanda potencial a satisfacer del 80%, es decir, los turistas que visitan el cantón de san miguel de Urcuquí no logran satisfacer su necesidad de alojamiento de calidad por completo, en vista de que los sitios de alojamiento existentes no logran abastecer ni satisfacer las necesidad de un alojamiento completo y de calidad a los turistas. El hotel funcionará todo el año, se determinó la inversión fija, variable y capital de trabajo, para lo cual es necesario un capital de $698.067,51, cabe resaltar que el 28,37% será financiado con capital propio de los 5 accionistas. Una vez realizado el análisis económico financiero y determinado la rentabilidad y la recuperación de la inversión, que determina la factibilidad de la implementación, considerando diferentes escenarios con la finalidad de administrar correctamente el riesgo. Así mismo el estudio está avalado por un adecuado análisis financiero utilizando los evaluadores más pertinentes que demuestran la factibilidad de la propuesta. Posteriormente se determinaron las estructuras funcionales y organizacionales del hotel, así como su constitución legal la misma que es una sociedad anónima. Finalmente se evaluaron los posibles impactos que se van a generar como producto de la creación del proyecto. ii SUMMARY This is a feasibility study for the creation of a three star hotel in the City of Urcuquí, San Miguel de Urcuquí Canton , Imbabura Province . The research is based on a field study where a situational diagnosis of the same based on the research project environment through tool designed to gather information directly applied to tourists, owners of resorts Urcuquí canton . It was also considered important to know the criteria Canton authorities to know more deeply the reality of the tourism sector. This allowed determining allies, significant opportunities , few opponents and external risks. With respect to the potential demand business environment project is focused towards tourists Urcuquí City , because the canton 173,000 tourists visit annually. Comparing demand and potential supply , it is determined that there is potential to meet 80% , ie tourist canton san miguel de Urcuquí fail to satisfy their need for quality accommodation full, in view of demand existing sites that do not manage to supply or meet the need for a comprehensive and quality accommodation to tourists. The hotel will operate throughout the year, the fixed , variable and working capital investment is determined , for which a capital of $ 698,067.51 is needed, it should be noted that 28.37 % will be financed with equity shareholders of the 5 . Once the economic and financial analysis and determined profitability and return on investment , which determines the feasibility of implementation , considering different scenarios in order to properly manage risk . Likewise, the study was supported by a proper financial analysis using the most appropriate reviewers demonstrating the feasibility of the proposal. Then the functional and organizational structures of the hotel and its legal constitution is the same as a corporation is determined. Finally the possible impacts that will be generated as a result of the creation of the project were evaluated. iii AUTORÍA Yo, Daniela Nataly Fuertes Ulloa, portadora de la cédula de ciudadanía Nº 100384647-2 declaro bajo juramento que el presente trabajo es de mi autoría “ESTUDIO DE FACTIBILIDAD PARA LA CREACIÓN DE UN HOTEL TRES ESTRELLAS, EN LA CIUDAD DE URCUQUI, CANTON SAN MIGUEL DE URCUQUI, PROVINCIA DE IMBABURA”y los resultados de la investigación son de mi total responsabilidad, además que no ha sido presentado previamente para ningún grado ni calificación profesional; y que he respetado las diferentes fuentes de información. _________________________ Nataly Fuertes 100384647-2 iv CERTIFICACIÓN En mi calidad de Directora del Trabajo de Grado presentado por la egresada Daniela Nataly Fuertes Ulloa, para optar por el Título de INGENIERA EN CONTABILIDAD Y AUDITORIA, CPA. cuyo tema es: “ESTUDIO DE FACTIBILIDAD PARA LA CREACIÓN DE UN HOTEL TRES ESTRELLAS, EN LA CIUDAD DE URCUQUI, CANTON SAN MIGUEL DE URCUQUI, PROVINCIA DE IMBABURA”, considero que el presente trabajo reúne requisitos y méritos suficientes para ser sometido a la presentación pública y evaluación por parte del tribunal examinador que se digne. En la ciudad de Ibarra, enero del 2014. Firma _______________________ Ing. Alicia Vaca. DIRECTORA DE TRABAJO DE GRADO v CESIÓN DE DERECHOS DE AUTOR DEL TRABAJO DE GRADO A FAVOR DE LA UNIVERSIDAD TÉCNICA DEL NORTE Yo, Daniela Nataly Fuertes Ulloa con cédula de identidad N° 100384647- 2, manifiesto mi voluntad de ceder a la Universidad Técnica del Norte los derechos patrimoniales consagrados en la Ley de Propiedad Intelectual del Ecuador, artículos 4,5 y 6, en calidad de autora de la obra o trabajo de grado denominado “ESTUDIO DE FACTIBILIDAD PARA LA CREACIÓN DE UN HOTEL TRES ESTRELLAS, EN LA CIUDAD DE URCUQUI, CANTON SAN MIGUEL DE URCUQUI, PROVINCIA DE IMBABURA” que ha sido desarrollado para optar por el título de Ingeniera en Contabilidad y Auditoría CPA en la Universidad Técnica del Norte, quedando la Universidad facultada para ejercer plenamente los derechos cedidos anteriormente. En mi condición de autora me reservo los derechos morales de la obra antes citada. En concordancia suscribo este documento en el momento que hacemos la entrega del trabajo final en formato impreso y digital a la Biblioteca de la Universidad Técnica del Norte. ____________________ Ibarra, enero de 2014 vi AUTORIZACIÓN DE USO Y PUBLICACIÓN A FAVOR DE LA UNIVERSIDAD TÉCNICA DEL NORTE 1. IDENTIFICACIÓN DE LA OBRA La Universidad Técnica del Norte dentro del proyecto Repositorio Digital Institucional, determinó la necesidad de disponer de textos completos en formato digital con la finalidad de apoyar los procesos de investigación, docencia y extensión de la Universidad. Por medio del presente documento dejo sentada mi voluntad de participar en este proyecto, para lo cual pongo a disposición la siguiente información: DATOS DE CONTACTO CÉDULA DE IDENTIDAD: 100384647-2 APELLIDOS Y NOMBRES: Fuertes Ulloa Daniela Nataly Eduardo Garzón 7-25 y Hugo DIRECCIÓN: Guzmán Lara E-MAIL: [email protected] TELÉFONO FIJO: 2615-542 TELEFONO CELULAR: 0994021790 DATOS DE LA OBRA “ESTUDIO DE FACTIBILIDAD PARA LA CREACIÓN DE UN HOTEL TRES ESTRELLAS, EN LA TÍTULO: CIUDAD DE URCUQUI, CANTON SAN MIGUEL DE URCUQUI, PROVINCIA DE IMBABURA” AUTORA: Fuertes Ulloa Daniela Nataly FECHA: 2013-01 PROGRAMA PREGRADOPOSGRADO Ingeniera en Contabilidad y TÍTULO POR EL QUE OPTA: Auditoría C.P.A. ASESOR DIRECTOR: Ing. Alicia Vaca. vii 2. AUTORIZACIÓN DE USO A FAVOR DE LA UNIVERSIDAD Yo, Daniela Nataly Fuertes Ulloa, con cédula de identidad Nro. 100384647-2, en calidad de autora y titular de los derechos patrimoniales de la obra o trabajo de grado descrito anteriormente, hago entrega del ejemplar respectivo en formato digital y autorizo a la Universidad Técnica del Norte, la publicación de la obra en el Repositorio Digital Institucional y uso del archivo digital en la Biblioteca de la Universidad con fines académicos, para ampliar la disponibilidad del material y como apoyo a la educación, investigación y extensión; en concordancia con la Ley de Educación Superior Artículo 144. 3. CONSTANCIAS La Autora manifiesta que la obra objeto de la presente autorización es original y se la desarrolló sin violar derechos de autor de terceros, por lo tanto la obra es original y que es el titular de los derechos patrimoniales, por lo que asume la responsabilidad sobre el contenido de la misma y saldrá en defensa de la Universidad en caso de reclamación por parte de terceros. Ibarra, enero de 2014 LA AUTORA ACEPTACIÓN Firma………………………………. Firma…………………… Nombre: Nataly Fuertes U. Nombre: ……………….. CI: 100384647-2 JEFE DE BIBLIOTECA Facultado por resolución del Consejo Universitario…………………….. viii DEDICATORIA El esfuerzo y dedicación se ven recompensados en estos momentos de alegría y satisfacción. Siempre llevo presente las palabras de mi Abuelito: “sigue adelante, quiero que seas una profesional”. A pesar de que ya no está a mi lado es la primera persona a quien le dedico mi trabajo de grado, por ser mi segundo padre y por no abandonarme, ya queAGRADECIMIENTO en cada paso que doy en la vida siempre le siento conmigo. A mi marido por luchar a mi lado para conseguir este logro en mi vida. A mi madre por darme la vida y ser una mujer ejemplar, fuerte y apoyarme en cada momento, por su amor y apoyo ix AGRADECIMIENTO Agradezco a Dios por darme la salud, sabiduría y Vida para permitirme culminar el trabajo de investigación con éxito.
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