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Farelogix-Ndc-Idcard-2018.Pdf Farelogix IT Provider Company profile Founded in 1998 Head Office USA (Miami, Florida) Countries with offices 3 countries (USA, Canada, UAE) Farelogix is an IT Provider whose singular focus is to build and deliver innovative and Main activities cost efficient NDC-aligned, airline-controlled offer and order management distribution technology. Number of employees 253 (includes full time consultants counted as employees) Countries with operations Farelogix products are used in over 50 countries by airlines and travel agencies Global revenues Not specified American Airlines, United Airlines, Delta Airlines, Hawaiian Airlines, Air Canada, Main references in airline industry WestJet, Emirates Airlines, flydubai, Lufthansa Group, Qantas Intended positioning on the market Farelogix will continue to be the leading provider of airline-controlled technology for NDC offer and order management, enabling airlines to a) quickly bring new products to market; b) grow revenue through optimized offers and dynamic pricing; c) be the “NDC single source of truth” for greater customer satisfaction and d) reduce PSS dependency using futureproof technology with low cost of ownership. CONFIDENTIAL © Sia Partners 1 Farelogix IT Provider Current NDC offer The FLX Airline Commerce Gateway technology platform is comprised of 6 interoperable components: Product name : Airline-controlled “Offer Engines” Farelogix Airline FLX Merchandise - Merchandising Engine supporting ancillaries, bundles, branded fares & more Commerce Gateway FLX Shop & Price - Shopping & Pricing Engine for high volume NDC shopping Addressed clients : FLX Schedule Builder - Dynamic rules-based schedule building engine FLX Availability Calculator – Off-PSS availability calculation Airlines, primarily; Offer/Order Delivery: Travel Agents, TMC, FLX Open Connect and FLX NDC API PSS-agnostic direct connect connectivity and NDC API in accordance with NDC standards OTAs A travel agency web-based UI (SPRK) is also provided for comprehensive booking and servicing, including ARC/BSP reporting. Value proposition What differentiates this solution • Farelogix technology enables airlines to meet four critical objectives: • Comprehensive offer and order management platform purpose-built for the high • Increase Revenue & Conversion Rates – Targeted, optimized offers using high volume, dynamic world of NDC and dynamic, high volumes. performance engines (Pricing, Merchandising, Schedules, Availability) that provide • 4 “Offer Engines” enable off-PSS airline control of multiple aspects of the offer: millisecond response time with no cache or third party dependency Availability, Schedules, Shopping/Pricing, Merchandising • Reduce Shopping Costs & Infrastructure Footprint – “Offer Engines” are linearly • Single User Interface (Rules & Offer Designer) for creation and management of and economically scalable with airline self-hosting option rules for any or all of the Offer Engines • Increased Airline Control of Distribution, Brand, Product Differentiation – airline’s • Dynamic pricing and offer capabilities including dynamic availability (FLX NDC API provides “Single source of truth” for all channels, resulting in improved Availability Calculator and pricing (FLX Shop & Price engine)) consistency and consumer confidence • Airline hosting option and airline developer platform included • Accelerated innovation with future proof technology – “Offer Engines” are also • PSS-agnostic, production-proven NDC API, integrated with 10 PSS systems. functional developer tools with no limits on airline innovation or speed to market Currently in production with 18 airlines currently in production with NDC Open Connect (direct connect) solution NDC Roadmap NDC perception • Continue implementation of GDS integration of NDC APIs for multiple airline Modules bringing most value Areas of innovations customers • Air Ancillary services • Untie from PSS • Programs and support for highest producing airlines and their third party API • Dynamic pricing, availability, schedules • Integrate RMS consumers including many on the IATA Leaderboard • Integration with legacy • Expand scope of offer (hotels, • Continue to grow predictive analytics and business intelligence component etc.) (ROBIE) to enable even more revenue optimization and "most likely conversion" Main pain points heard from industry • One Order • 'Complete the evolution of the PNR to full "Order Management" • Business case for NDC not made • Fully support IATA One Order • Relationship with their PSS provider • Airlines lack clear view for transition CONFIDENTIAL © Sia Partners 2 Farelogix IT Provider Value chain Architecture Offer Mgt Content Mgt Order Mgt API Mgt Airline.com Airlines interline Integ. Mgt Aggregation Tools for sellers Covered Aggregators Sellers Not covered Functional coverage BRD NDC use cases coverage 97 % BRD use cases covered 100 % Shopping 100 % Booking 100 % Payment & ticketing 0 % Airline Profile 100 % Interline Market presence Key points • IT providers (aggregation is no longer in the core 18 85 250+ business) airlines aggregators sellers • Support dynamic and personalized pricing, inventory / schedules / availability engine Engagement • Each module operates independently • Support a large variety of ancillary services (air and 100+ N/A% non- air) working on NDC NDC bookings • Connection to PSS : Amadeus/Altea, Sabre Multi-Host, 70 % +300 % Delta AIR4, HP Shares, IBM RES III, Mercator/Mars, & in next 2 years (target) in 2 years (target) Navitaire • Business intelligence and Revenue Optimization engine CONFIDENTIAL © Sia Partners 3 Farelogix IT Provider Covered Not covered Use cases Functional items Non-air Affinity Offer Mgt Air ancillaries Personalization Dynamic pricing Rich media New offer logic ancillaries shopping Reference in Content Mgt Text Video Picture Multi-language NDC message Post-booking Order Order Mgt Order creation Order change Payment Order repository One Order ancillaries cancellation Direct connect Aggregators Airline API Mgt Airline Profile Network Integration Integration Airlines B2C web site B2B web site Airline.com and mobile app and mobile app Interline Offer Interlining Order Interlining Loyalty PNR Integration Mgt CRM integration Analytics RMS integration CMS integration integration synchronization . Aggregation Offer messages Order Messages Rich media Airline Profile Aggr Tools for sellers based Travel agency Self Booking Two-way TMC solutions OTA solutions MSE solutions solutions Tool translation Sellers on NDC messages CONFIDENTIAL © Sia Partners 4 Farelogix IT Provider Architecture Travel OTA TMC B2C / B2B Agent NDC XML API Airline.com Pricing Rich Media Offer Management & Order Management Merchandizing Integration Layer Analytics CONFIDENTIAL © Sia Partners 5.
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