Euro 2016 Also, of Course, Contains in Other Words, Which Electronic Makes Every Football Fan’S Heart Beat Plenty of Football Lore
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THE PPRO E-COMMERCE GUIDE TO THE EUROPEAN CHAMPIONSHIP 2016 Getting the Ball Rolling Again! Once again, the UEFA European jerseys, European Championship foot Questions abound, and we’ve ventured Championship is just around the corner, balls, flags, sweatbands, colours, beyond football in search of answers, and Europe will spend four weeks going noise makers and a thousand other ultimately collating our findings in football crazy as each team takes its things. The ball may be rolling, but this report. As we were doing research turn on the international pitch. A UEFA the proverbial money is rolling in. We, anyway, we also turned our attention European Championship, of course, of course, are asking ourselves the to football and unearthed a wealth of means an entire month of nothing but following question: which payment astounding, entertaining and exciting football – with fixed schedules featuring method is everyone going to use? facts. So don’t worry: the PPRO guide up to three games a day. All this naturally to Euro 2016 also, of course, contains In other words, which electronic makes every football fan’s heart beat plenty of football lore. payment methods will the Germans, faster, and we at PPRO can hardly wait Hungarians, Poles, Italians and the With this in mind, we wish you an until the first kickoff – at 9pm on the other twenty nationalities use to buy exciting, entertaining, thrilling and 10th of June in Paris’s St. Denis stadium. their teams’ jerseys? Which payment triumphant Euro 2016! As well as the purely sporting aspect types will they use online to pay for of a European Championship, however, their fan merchandise, flights and we – as payment professionals – are hotels? How widespread are bank also interested in a variety of other account penetration and the distribution details. After all, in addition to being of alternative payment types compared a major sporting event, a European to credit cards in the various countries? Championship is a hugely significant And, as alternative payment methods economic event. are naturally linked with modern – and increasingly mobile – technologies, we Pubs from Dublin to St. Petersburg and also want to know: how prevalent are from Bucharest to Tirana will be filled the internet and smartphones in the to bursting point. Tourism will boom as various participating nations, and how armies of football fans flock to France to far advanced is national ecommerce get in on the action. And then there’s the compared to the gross domestic product? multimillion merchandising business: FRANCE 00:03 Population: 66.3 m GDP: 2.8 tn USD 97% bank account penetration 83.8% internet access ALL ABOUT FOOTBALL: The percentage of the population using the Internet via mobile phone has grown quickly, reaching 61% in the final quarter of 2015. Number of UEFA EUROs, including 2016 9 UEFA EURO games played 32 44% credit card penetration victories 15 defeats 9 56.7 billion USD B2C ecommerce draws 8 UEFA EURO goals scored 49 France is the 3rd biggest market in the EU. UEFA EURO goals conceded 39 Together with the UK and Germany, they represent around Biggest victory 70% of total ecommerce sales within the European Union. 10:0 against Azerbaijan (1995, Euro, group stages, Auxerre) Biggest defeat Click and Collect is increasingly popular: of online consumers in France use 26% 1:17 against Denmark this option every time or at least most of the time whenever it’s available. (1908, Olympic Games, semifinal, London) Apart from Germany and Spain (who have each With 10.68 bn of transactions in 2014 Cartes Bancaires CB won three times), France is the only nation to win are a significant card based alternative payment method in France. multiple UEFA European Championships (two times). Bank transfer methods remain unpopular in France due to the required whitelisting of beneficiaries. ROMANIA 00:04 Population: 19.96 m GDP: 189.6 bn USD 61% bank account penetration 54.1% internet access, which is not as high as ALL ABOUT FOOTBALL: in other European countries due to its poor rural infrastructure. Number of UEFA EUROs, including 2016 5 UEFA EURO games played 13 victories 1 46% smartphone penetration defeats 8 draws 4 12% credit card penetration, which is lower than the average in Eastern UEFA EURO goals scored 8 Europe, and the number of cards on the market has remained constant for the past few years. It is expected that this will be overcome by UEFA EURO goals conceded 17 offering ancillary benefits and contactless. Biggest victory 9:0 against Finland (1973, World Cup, qualifying round, Bucharest) 1.6 billion USD B2C ecommerce Biggest defeat 0:9 against Hungary (1948, friendly match, Budapest) Companies like MPesa have seen potential for growth in the Romanian market which is free from legacy systems. This will enable The UEFA EURO 2016 is the fourth of the last six finals in which Romania has taken part. mobile payments to grow significantly over the coming years. Share of e-commerce transactions: 90% cash based, 6% card based, 3% bank transfer, 1% other ALBANIA 00:05 Population: 2.8 m GDP: 12.92 bn USD 38% bank account penetration ALL ABOUT FOOTBALL: 60.1% internet access Number of UEFA EUROs, including 2016 1 UEFA EURO games played 0 6% credit card penetration victories 0 defeats 0 draws 0 UEFA EURO goals scored 0 Albania is one of the smallest e-commerce markets in Europe UEFA EURO goals conceded 0 but marked the strongest growth in 2012 (35.7%). Biggest victory 6:1 against Cyprus (2009, friendly match, Tirana) Biggest defeat 0:12 against Hungary Mobile payments are becoming a preferred payment method (1950, friendly match, Budapest) with MPay and MPesa (Vodafone) already having launched there. Pano scored Albania’s first goal in the UEFA Cup qualifying rounds during their 1:0 victory against Denmark in October 1963. He is considered the country’s best football player of all time, but he was originally a goalkeeper. SWITZERLAND 00:06 Population: 8.1 m GDP: 685.4 bn USD 98% bank account penetration 87% internet access ALL ABOUT FOOTBALL: The number of internet users as a percentage of population increased from 79.2% in 2008 to 87% at the end of 2014. Number of UEFA EUROs, including 2016 4 UEFA EURO games played 9 54% credit card penetration victories 1 defeats 6 12,7 billion USD B2C ecommerce draws 2 UEFA EURO goals scored 5 Half of the population shops online and around 10% of online UEFA EURO goals conceded 13 retail transactions are carried out on mobile or tablet devices. Biggest victory 9:0 against Lithuania (1924, Olympic Games, 1. round, Paris) 73% of online transactions are Biggest defeat paid by credit card or by invoice. 0:9 against Hungary (1911, friendly match, Budapest) PostFinance is one of the most important ecommerce payment methods in Switzerland. During UEFA EURO 2008, Yakin scored all three goals for Switzerland, where Switzerland became the second host to withdraw after the group stage (after Share of e-commerce transactions: Belgium in 2000). This was followed immediately 51% card based, 12% bank transfer, 11% ewallet, 2% cash based, 25% other by a third, after cohost Austria also withdrew prematurely. The five biggest Swiss banks have recently agreed on a local Swiss mobile payment system. WALES 00:07 Population: 3.1 m GDP: 79.4 bn USD 81% internet access ALL ABOUT FOOTBALL: 5,34 billion USD B2C ecommerce Number of UEFA EUROs, including 2016 1 UEFA EURO games played 0 victories 0 The Welsh economy has close ties to both the European Economic Area, and the rest defeats 0 of the United Kingdom. Provisional data provided by the Office for National Statistics gives a figure of68.2 billion USD headline gross value added (GVA). This means draws 0 the Welsh economy is tenth out of the UK’s twelve regions (nine English Government UEFA EURO goals scored 0 Office Regions plus Wales, Scotland, and Northern Ireland) trailed only by Northern UEFA EURO goals conceded 0 Ireland and the North East of English. Biggest victory 11:0 against Ireland The service sector dominates the contemporary Welsh economy, (1888, British Championships, Wrexham) contributing 66% to GVA in 2000. Other sectors made a Biggest defeat significantly smaller contribution, with manufacturing 0:9 against Scotland accounting for 32% of GVA, and agriculture, forestry (1878, friendly match, Glasgow) and fishing combined contributing1.5%. Football hasn’t always been a sport for the pros, even at international level. In a friendly against Scotland in 1876, the Welsh team included two lawyers, a timber merchant, a soldier, a stonemason, and a miner. One of the defenders, who rejoiced in the name of William Williams, was a fireplace manufacturer. SLOVAKIA 00:08 Population: 5.4 m GDP: 79.7 bn USD 77% bank account penetration ALL ABOUT FOOTBALL: 80% internet access, which is 27.8% higher than the CEE average and the highest in the region. Number of UEFA EUROs, including 2016 1 UEFA EURO games played 0 victories 0 defeats 0 draws 0 65% smartphone penetration UEFA EURO goals scored 0 17% credit card penetration UEFA EURO goals conceded 0 Biggest victory 0.9 billion USD B2C ecommerce 7:0 against San Marino (2009, World Cup, qualifying round, Bratislava) Biggest defeat The Slovak ecommerce market has grown 1520% annually 0:6 against Argentina in recent years; there are currently about 8,500 online shops. (1995, friendly match, Mendoza) Attitudes toward ecommerce are increasingly positive: 90% of respondents agree that eshops offer better prices than physical Jozef Capkovič and his twin brother Jan played retail, 80% consider shopping via the internet more comfortable.