UCLA Summer 2015 the Music Business in a Digital

INSTRUCTOR: Nahshon L. Craig, Esq., JD/MBA

CLASS: The Music Industry In a Digital Age Mondays and Wednesdays 1:00pm -4:00pm Summer Session A: June 22 – July 29, 2015

NOTES FOR COURSE READER

• This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry” 10th edition, 2007 (by M. William Krasilovsky and Sydney Shemel). **Please note only using select pages from the book **

• All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman). **Please note only using for supplemental reading **

• Various online publications. **All of the links to articles referenced below are from the newspapers/magazines’ websites, so please note dating may not line up exactly with the hard copy.**

• The specific readings from sources listed below. **Please note reserved right to add, remove, and/or change order predicated on further revisions to syllabus.**

COURSE READINGS 1. 1996 Annual Report, Warner Music Group. 2. Agnez Mo, Wikipedia. 3. “All Hail Gangnam Style: YouTube’s Most Popular Video, Ever,” by Peter Kafka, All Things D, November 24, 2012. 4. All You Need To Know About The Music Business 8th edition, 2012. by Donald S. Passman; Chapter 2 How to Pick a Team p 11-26. 5. All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman); Chapter 3 Personal Managers, p. 28-41. 6. All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman); Chapter 4 Business Managers, p. 42-48. 7. All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman); Chapter 4 Attorneys, p. 49-55. 8. All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman); Chapter 4 Agents, p. 56- 60. 9. “Amazon to Sell Warner Music Minus Copy Protection,” by Jeff Leeds, NY Times, December 28, 2007. 10. “AOL sells DVD/CD manufacturing business to Cinram,” July 19, 2003. 11. “Apple Buys Beats for $3 Billion; Dr. Dre, Jimmy Iovine Join Executive Team,” by Yinka Adegoke and Andy Gensler, May 28, 2014. 12. “Apple-Beats Deal Done – Apple Announces $3 Billion Acquisition of Beats; Jimmy, Dre Join Cook’s Co.” May 28, 2014. 13. “Apple to Pay $3 Billion to Buy Beats,” by Brian X. Chen, May 28, 2014. 14. “Artists Going Pro with GoPro: Is Money Exposure Shifting to Branding YouTube Channels?” by William Gruger, Billboard, June 8, 2015. 15. “Ascap CEO Beth Matthews to Congress: Modernize Music Licensing,” by Beth Matthews, ASCAP, March 10, 2015. 16. “ASCAP Expo: Music Supervision in the Digital Age,” by Ryan J. Downey, Billboard, April 19, 2013. 17. “AwesomenessTV Buys YouTube MCN Big Frame for $15 Million: Deal by DreamWorks Animation unit follows Disney acquisition of Maker Studios,” by Todd Spangler, April 2, 2014. 18. “Beats by Apple Makes Monster’s big Mistake Even Bigger,” by Eric Limer, May 28, 2014. 19. “Beyonce’s Behive Attacks Kid Rock after He Slams Singer,” by Madeline Boardman, US Magazine, February 27, 2015. 20. “Beyonce’ Drops Surprise Digital Album at Midnight With Instagram Announcement: Welcome to tech, Bey. May we take your coat?” by Molly Mulshine, December 13, 2013.

1 21. “Beyonce’ Uses Only Word of Mouth To Market Surpirse New Album,” by Jackie Huba, December 17, 2013. 22. Billboard Charts. 23. “Biebling in Streaming,” The Economist, March 22, 2014. 24. “Bringing Multichannel Networks in From the Cold: Universal’s Deal with Full Screen and Maker Studios,” by Chris Castle, Music Technology Policy, February 19, 2013. 25. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 1 The Music Industry in the 21st Century, p. 4-11. 26. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 2 Recording Artist Contracts, p. 14-28. 27. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 10 Copyright Law in the United States, p. 90-109. 28. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 14 Performing Rights Organizations, p. 142-158. 29. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 16 Songwriter Contracts and Royalty Statements, p. 172-182. 30. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 19 Copyright Infringement, p. 204-207. 31. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 37 Demonstration Records In the Digital Age, p. 374-379. 32. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Idustry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 42 Technology Is A Challenge, Not Choice, p. 414-460. 33. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 27 Buying and Selling Music Publishing Companies and Record Companies, p. 266-281. 34. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 4 Independent Record Producers, p. 33-40. 35. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 7 Sound Recordings: Rights, Restrictions, and Royalties, p. 63-75. 36. “Call for major record labels to change for digital age,” by Charlotte Pritchard, January 1, 2014. 37. “Calling Almost Everyone’s Tune – Ticketmaster Joins Live Nation, and an Industry Quakes,” David Segal, NY Times, April 24, 2010. 38. “A Copyright Victory for Marvin Gaye’s Family is Terrible for the Future of Music,” by Adam Pasick, Quartz, March 10, 2015. 39. “Corner Office: Youtube Label Relations Chief Vivien Lewit on Reimagining its Awards and Helping Women get Ahead,” by Andrew Hampp, Billboard, March 30, 2015. 40. “Cover This: Universal Publishing Licenses YouTube Multi-channels,” Future of Music Coalition, March 12, 2013. 41. “Death Cab for Cutie’s Ben Gibbard Thinks Apple Music is Trying to ‘Build a Monopoly’,” by Joe Lynch, Billboard, June 10, 2015. 42. DeStorm, Wikipedia. 43. “Digital Music: Spotify Reaches for a High Note,” The Economist, April 13, 2015. 44. “Direct Licensing Controversy: Will Publishers be Able to License Public Performing Rights to Digital Music Services Directly…” The Future of the Music Business, May 27, 2015. 45. “DJ Booking Prices are Destroying The EDM Market,” by Nick Ward, YourEDM, January 27, 2015. 46. DormtainmentTV Channel, YouTube. 47. “The Disruptive World of YouTube,”, July 25, 2013. 48. “Dreamworks Animation Acquires YouTube Network AwesomenessTV: Deal Could Be Worth3 As Much As $117 Million,” by Michael Learmonth, May 01, 2013. 49. “DreamWorks Animation Agrees To Pay $33M+ For AwesomenessTV,” by David Lieberman, Financial Editor, Wednesday May 1, 2013.

2 50. “EMI: Access/Warner Pulls Out of Auction,” by Ed Christman, October 30, 2011. 51. “Era of Free Digital Music Wanes,” Original Article by Hannah Karp via Wall Street Journal, Unbound Edition, November 13, 2014. 52. “ESQ&A: Macklemore On Music, Style, and More,” by Jeremy Unger, Esquire, December 21, 2012. 53. “Ex-MTV guru Judy McGrath joins Sony Music,” by Claire Atkinson, June 24, 2013. 54. “Gangnam Style Has Broken Justin Bieber’s YouTube Record,” by Kevin Smith, Business Insider. 55. “Google Music vs. Amazon MP3 vs. ITunes: Which Online Music Store is the Best for You?” by Alan Henry, Life Hacker, March 18, 2011. 56. “Google Ventures Bets on Music Publisher Kobalt in $60m Round,” by Katie Collins, Wired.co.uk, February 27, 2015. 57. “Harlem Shake Tops The Billboard Charts – Thanks To YouTube,” by Alex Knapp, Forbes, February 21, 2013. 58. “Head of Twitter Music on What the Lyor Cohen Deal Really Means (Updated),” by Alex Pham, February 11, 2014. 59. “Hot 100 News: Billboard and Nielsen Add YouTube Video Streaming to Platforms,” by Billboard Staff, Billboard, February 20, 2013. 60. “How the Internet Made Justin Bieber a Star,” by Claire Suddath, Time Magazine, May 17, 2010 61. How Justin Bieber was Discovered, Youtube. 62. “How MySpace Is Changing the Record Industry,” Celia Hirschman, KCRW, February 28, 2007. 63. “How to get your Music on Pandora Internet Radio,” by Chris Robley, The [DIY] Musician, April 4, 2014. 64. “How to Optimize Your YouTube Music Videos for Search Engines,” by Song Cast. 65. “How SoundCloud Changes will Affect Music,” by Patrick D. McDermott, The Fader, November 12, 2014. 66. “Introducing Tubefilter Charts, Top 50 Most Viewed YouTube Channels This Week,” By Joshua Cohen, Tubefilter, May 31, 2013. 67. “Inside YouTube’s Video Factory” by Chad McClymonds, Taylor Soppe, Ellen Huet, Forbes, June 2015. 68. “It’s Official: Google Blew it with YouTube, and Facebook has Caught Up,” by Nicholas Carlson, Business Insider, June 3, 2015. 69. “Judy McGrath’s Astronauts Wanted Hires Chernin Group’s Billy Parks as Content Chief,” by Todd Spangler, April 4, 2014. 70. “Judy McGrath Recruits Former MTV Exec for New Sony Venture (Exclusive),” by Lacey Rose, July 17, 2013. 71. “Justin Bieber And The Rising Importance Of Accelerating Media,” by Aaron Saenz, Singularity HUB, March 16, 2010. 72. “Kanye and Kimmel’s Recent Dustup Shows that YouTube is Radio’s New Friend,” by Alex Pham, Billboard, November 11, 2013. 73. “Kanye West Discovers Next Big Rapper on the Street!” by TMZ Staff, TMZ, February 8, 2015. 74. “The Killers Countersue Former Manager,” by Ayala Ben-Yehuda, Billboard, February 22, 2009 75. “kollekt.fm is an RSS Feed for your Music,” by Hugh McIntyre, Forbes, June 4, 2015. 76. “Licensing,”8 Tracks 77. “Licensing 101,” Sound Exchange 78. “Live Nation, Universal Music Group Launch Partnership: Management, Ticketing, More,” by Billboard Staff, September 19, 2011. 79. “Lucian On Apple-Beats, Jimmy’s Transition And Janick’s Ascent – Universal Chief’s Internal Memo on “Milestone for the Industry and UMG,” May 28, 2014. 80. “Lyor Cohen’s 300 And The Dawn Of The Moneyball Record Label,” by Zack O’Malley Greenburg, February 28, 2014. 81. “Lyor Cohen Unveils 300, New ‘Content Company’ with Atlantic Deal, Google Backing and Warner Brass (From the Magazine),” by Yinka Adegoke, November 1, 2013. 82. “Maker Studios Says Disney Acquisition Is Approved by Shareholders, Who Reject Relativity Bid” by Todd Spangler, April 14, 2014. 83. “The Media Business – A Deal in Printed Music,” NY Times, August 11, 1994 84. “Multi-channel networks (MCNs),” by YouTube Staff. 85. “Multichannel Networks Begin to Come in from the Cold: An Interview with David Kokakis of Universal Music Publishing on Universal’s deals with Maker and Full-screen,” by Chris Castle, March 12, 2013. 86. “Music in the digital age,” by Northwestern University, PHYS ORG, September 25, 2012.

3 87. “Music Discovery Still Dominated By Radio Says Nielsen Music 360 Report,” by Nielsen, August 14, 2012. 88. “Music for Nothing and the Fans for Free,” by Henry Nada, October 28, 2011. 89. “The New Economics of the Music Industry "How artists really make money in the cloud — or don’t,” by Steve Knopper, Rolling Stone, October 25, 2011. 90. “The New Music Model for Brands,” by Adrien Garrault, LinkedIn, February 11, 2015. 91. “New Universal Music CEO has star-making plan,” by Claire Atkinson, August 28, 2011. 92. “Partners at the Collective Split to Launch New Firm (Exclusive),” by Cynthia Littleton and Andrew Wallenstein, March 22, 2013. 93. “Pharrell Made Only $2700 in Songwriter Royalties from 43 Million Plays of ‘Happy’ on Pandora,” by Maya Kosoff, December 23, 2014. 94. “Pop Star Justin Bieber Is on the Brink of Superstardom,” by Desiree Adib, ABC News, November 14, 2009. 95. Pro Tools, Wikipedia. 96. “Puma Explains its New Creative Director: Rihanna,” by Vanessa Friedman, The New York Times, December 17, 2014. 97. “PUMA Signs Rihanna as Creative Director to ‘Empower Women’,” by Shirley Brady, December 16, 2014. 98. “The Real Difference Between a Mixtape and an Album” by Skinny Friedman, Noisey Music by Vice, December 11, 2013. 99. “The Real Story Of How Macklemore Got ‘Thrift Shop’ To No. 1,” by Zoe Chance, NPR, February 8, 2013. 100. “Retailing Era Closes With Music Megastore,” by Ben Sisario, New York Times, June 14, 2009. 101. RIAA, Website. 102. “Rihanna Teams Up with PUMA,” RocNation, December 16, 2014. 103. “Roc Nation to Roll out a Film & Television Division,” by @SimplyCecilia, All HipHop, February 12, 2015. 104. “Russell Simmons Expands his All Def Digital YouTube Network,” by Jillian D’Onfro, Business Insider, November 12th, 2013. 105. “SoundCloud has Given Universal Music Group the Ability to Directly Remove Content,” by Tim Cushing, July 2, 2014. 106. “The Stars of YouTube and Vine,” by Tad Friend, The New Yorker, December 14, 2014. 107. “Streaming Music Showdown: Spotify vs. Beats,” by Patrick Pullen, The Next Web, March 3, 2015. 108. “Taylor Swift Albums Currently Streaming on Jay Z’s TIDAL,” by Joe Lynch, Billboard, March 24, 2015. 109. Timeline, Warner Music Group. 110. “Tinder co-founder’s “Next’ IPhone App has you Swiping to Discover New Indie Musicians,” by Josh Ong, July, 2014. 111. “Top of the Pops: YouTube Shakes Up the Billboard Charts,” by Jody Rosen and Chris Molanphy, Slate, February 21, 2013. 112. “Troy Carter: Fired by Lady Gaga and Loving it”, by Danielle Sacks, Fast Company, February 2014. 113. “Tyler the Creator and Lloyd Braun go over the Top: The Full Code/Media Interview,” by Peter Kafka, Recode, March 1, 2015. 114. “Ultra Music’s YouTube Channel Hits 1 Million Subscribers, Moxey Calls Video Streaming ‘Serious Revenue Source’,” by Kerri Mason, Billboard, November 28, 2012. 115. “Universal Music Publishing Inks Deals with Fullscreen, Maker Studios,” by Ed Christman, February 14, 2013. 116. “Universal Closes on EMI Deal, Becoming, by Far, Biggest of Remaining Big Three,” by Ben Sisario, New York Times, September 28, 2012. 117. “Universal-EMI Merger: A Timeline of Events,” by Billboard Staff, Billboard, September 21, 2012. 118. “Update: The Music Industry in 2006,” John R. Well and Elizabeth A. Raabe, HBS Case 9-707-531, 2007. 119. “U.S. and European Regulators Approve Universal’s Purchase of EMI,” by Ben Sisario, New York Times, September 21, 2012. 120. “US Market Share of Leading Internet Video Portals”, Statista 121. “Warner becomes First Major Label to Strike Licensing Deal with SoundCloud,” by Chris Welch, The Verg, November 4, 2014. 122. “Warner Music Group Pulls the Plug on YouTube,” by Matthw B. Zeidman, Hollywood Today, December 21st, 2008. 123. “Warner Music to be sold in $3.3 billion cash deal,” by David B. Wilkerson, Marketwatch, May 6, 2011.

4 124. “Warner Retreats From Free Music Streaming,” by Ian Youngs, February 10, 2010. 125. “What’s Billboard’s No. 1? Now YouTube Has a Say,” by Ben Sisario, New York Times, February 20, 2013. 126. “What if you became a Big Company, But no one Noticed?” by Ilya Pozin, Forbes, June 23, 2014. 127. “Why Does Spotify Pay So Little?” by Jack Stratton, Hypebot.com, 2014. 128. “Why Disney Dropped Nearly $1 Billion On Maker Studios, A YouTube Channel,” by Eric Brown, April 18, 2014. 129. “Why Direct Licensing Won’t Benefit Songwriters,” by Steve Gordon, Digital Music News, March 11, 2005 130. “Why Songwriters (and Indie Publishers) Need the PROs,” by Phil Galdston, Maria Schneider & David Wolfert, Billboard, July 29, 2014. 131. “The World’s Highest-Paid Musicians of 2014.,” by Zack O’Malley Greenburg, Forbes, December 10, 2014. 132. “YC’s Tracks.by Team Morphs Its Music Discovery Site, HipSet, into A YouTube Network For Celebrities,” by Ryan Lawler, Tech Crunch, April 9, 2013. 133. “YouTube could Launch Subscription Service for Ad-Free Original Videos,” by Andrew Griffin, The Independent, June 13, 2015. 134. “YouTube for Artists: Ed Sheeran is Huge in the Philippines & 10 More Things we Learned,” by Andrew Hampp, Billboard, June 4, 2014. 135. “YouTube Multi-Channel Networks & The Great Debate,” by Jeff Klima, NMR, March 25, 2013. 136. “YouTube Phenomenon Keeps Growing,” by Brian Dakss, CBS, February 11, 2009. 137. “YouTube is Teens’ first choice for music,” by Sean Michaels, the Gaurdian, August 12, 2012. 138. “YouTube Unveils Tools to Help Artists Track User Uploads, Regional Heat,” by Marc Schneider, Billboard, June 3, 2015. 139. “YouTube’s User Personalization ‘Going Granular to Double its Reach,” by Colin Stutz, Billboard, June 4, 2015. 140. “YouTube will Remove Any Artist that Refused to Sign Licensing Agreement,” by Adrienne Black, Pigeons and Planes, January 23, 2015.