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UCLA Summer 2015 the Music Business in a Digital

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INSTRUCTOR: Nahshon L. Craig, Esq., JD/MBA CLASS: The Music Industry In a Digital Age Mondays and Wednesdays 1:00pm -4:00pm Summer Session A: June 22 – July 29, 2015 NOTES FOR COURSE READER • This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry” 10th edition, 2007 (by M. William Krasilovsky and Sydney Shemel). **Please note only using select pages from the book ** • All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman). **Please note only using for supplemental reading ** • Various online publications. **All of the links to articles referenced below are from the newspapers/magazines’ websites, so please note dating may not line up exactly with the hard copy.** • The specific readings from sources listed below. **Please note reserved right to add, remove, and/or change order predicated on further revisions to syllabus.** COURSE READINGS 1. 1996 Annual Report, Warner Music Group. 2. Agnez Mo, Wikipedia. 3. “All Hail Gangnam Style: YouTube’s Most Popular Video, Ever,” by Peter Kafka, All Things D, November 24, 2012. 4. All You Need To Know About The Music Business 8th edition, 2012. by Donald S. Passman; Chapter 2 How to Pick a Team p 11-26. 5. All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman); Chapter 3 Personal Managers, p. 28-41. 6. All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman); Chapter 4 Business Managers, p. 42-48. 7. All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman); Chapter 4 Attorneys, p. 49-55. 8. All You Need To Know About The Music Business 8th edition, 2012. (by Donald S. Passman); Chapter 4 Agents, p. 56- 60. 9. “Amazon to Sell Warner Music Minus Copy Protection,” by Jeff Leeds, NY Times, December 28, 2007. 10. “AOL sells DVD/CD manufacturing business to Cinram,” July 19, 2003. 11. “Apple Buys Beats for $3 Billion; Dr. Dre, Jimmy Iovine Join Executive Team,” by Yinka Adegoke and Andy Gensler, May 28, 2014. 12. “Apple-Beats Deal Done – Apple Announces $3 Billion Acquisition of Beats; Jimmy, Dre Join Cook’s Co.” May 28, 2014. 13. “Apple to Pay $3 Billion to Buy Beats,” by Brian X. Chen, May 28, 2014. 14. “Artists Going Pro with GoPro: Is Money Exposure Shifting to Branding YouTube Channels?” by William Gruger, Billboard, June 8, 2015. 15. “Ascap CEO Beth Matthews to Congress: Modernize Music Licensing,” by Beth Matthews, ASCAP, March 10, 2015. 16. “ASCAP Expo: Music Supervision in the Digital Age,” by Ryan J. Downey, Billboard, April 19, 2013. 17. “AwesomenessTV Buys YouTube MCN Big Frame for $15 Million: Deal by DreamWorks Animation unit follows Disney acquisition of Maker Studios,” by Todd Spangler, April 2, 2014. 18. “Beats by Apple Makes Monster’s big Mistake Even Bigger,” by Eric Limer, May 28, 2014. 19. “Beyonce’s Behive Attacks Kid Rock after He Slams Singer,” by Madeline Boardman, US Magazine, February 27, 2015. 20. “Beyonce’ Drops Surprise Digital Album at Midnight With Instagram Announcement: Welcome to tech, Bey. May we take your coat?” by Molly Mulshine, December 13, 2013. 1 21. “Beyonce’ Uses Only Word of Mouth To Market Surpirse New Album,” by Jackie Huba, December 17, 2013. 22. Billboard Charts. 23. “Biebling in Streaming,” The Economist, March 22, 2014. 24. “Bringing Multichannel Networks in From the Cold: Universal’s Deal with Full Screen and Maker Studios,” by Chris Castle, Music Technology Policy, February 19, 2013. 25. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 1 The Music Industry in the 21st Century, p. 4-11. 26. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 2 Recording Artist Contracts, p. 14-28. 27. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 10 Copyright Law in the United States, p. 90-109. 28. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 14 Performing Rights Organizations, p. 142-158. 29. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 16 Songwriter Contracts and Royalty Statements, p. 172-182. 30. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 19 Copyright Infringement, p. 204-207. 31. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 37 Demonstration Records In the Digital Age, p. 374-379. 32. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Idustry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 42 Technology Is A Challenge, Not Choice, p. 414-460. 33. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 27 Buying and Selling Music Publishing Companies and Record Companies, p. 266-281. 34. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 4 Independent Record Producers, p. 33-40. 35. This Business of Music: “The Definitive Guide to the Business and Legal Issues of the Music Industry,” by M. William Krasilovsky and Sydney Shemel, 10th edition, 2007; Chapter 7 Sound Recordings: Rights, Restrictions, and Royalties, p. 63-75. 36. “Call for major record labels to change for digital age,” by Charlotte Pritchard, January 1, 2014. 37. “Calling Almost Everyone’s Tune – Ticketmaster Joins Live Nation, and an Industry Quakes,” David Segal, NY Times, April 24, 2010. 38. “A Copyright Victory for Marvin Gaye’s Family is Terrible for the Future of Music,” by Adam Pasick, Quartz, March 10, 2015. 39. “Corner Office: Youtube Label Relations Chief Vivien Lewit on Reimagining its Awards and Helping Women get Ahead,” by Andrew Hampp, Billboard, March 30, 2015. 40. “Cover This: Universal Publishing Licenses YouTube Multi-channels,” Future of Music Coalition, March 12, 2013. 41. “Death Cab for Cutie’s Ben Gibbard Thinks Apple Music is Trying to ‘Build a Monopoly’,” by Joe Lynch, Billboard, June 10, 2015. 42. DeStorm, Wikipedia. 43. “Digital Music: Spotify Reaches for a High Note,” The Economist, April 13, 2015. 44. “Direct Licensing Controversy: Will Publishers be Able to License Public Performing Rights to Digital Music Services Directly…” The Future of the Music Business, May 27, 2015. 45. “DJ Booking Prices are Destroying The EDM Market,” by Nick Ward, YourEDM, January 27, 2015. 46. DormtainmentTV Channel, YouTube. 47. “The Disruptive World of YouTube,”, July 25, 2013. 48. “Dreamworks Animation Acquires YouTube Network AwesomenessTV: Deal Could Be Worth3 As Much As $117 Million,” by Michael Learmonth, May 01, 2013. 49. “DreamWorks Animation Agrees To Pay $33M+ For AwesomenessTV,” by David Lieberman, Financial Editor, Wednesday May 1, 2013. 2 50. “EMI: Access/Warner Pulls Out of Auction,” by Ed Christman, October 30, 2011. 51. “Era of Free Digital Music Wanes,” Original Article by Hannah Karp via Wall Street Journal, Unbound Edition, November 13, 2014. 52. “ESQ&A: Macklemore On Music, Style, and More,” by Jeremy Unger, Esquire, December 21, 2012. 53. “Ex-MTV guru Judy McGrath joins Sony Music,” by Claire Atkinson, June 24, 2013. 54. “Gangnam Style Has Broken Justin Bieber’s YouTube Record,” by Kevin Smith, Business Insider. 55. “Google Music vs. Amazon MP3 vs. ITunes: Which Online Music Store is the Best for You?” by Alan Henry, Life Hacker, March 18, 2011. 56. “Google Ventures Bets on Music Publisher Kobalt in $60m Round,” by Katie Collins, Wired.co.uk, February 27, 2015. 57. “Harlem Shake Tops The Billboard Charts – Thanks To YouTube,” by Alex Knapp, Forbes, February 21, 2013. 58. “Head of Twitter Music on What the Lyor Cohen Deal Really Means (Updated),” by Alex Pham, February 11, 2014. 59. “Hot 100 News: Billboard and Nielsen Add YouTube Video Streaming to Platforms,” by Billboard Staff, Billboard, February 20, 2013. 60. “How the Internet Made Justin Bieber a Star,” by Claire Suddath, Time Magazine, May 17, 2010 61. How Justin Bieber was Discovered, Youtube. 62. “How MySpace Is Changing the Record Industry,” Celia Hirschman, KCRW, February 28, 2007. 63. “How to get your Music on Pandora Internet Radio,” by Chris Robley, The [DIY] Musician, April 4, 2014. 64. “How to Optimize Your YouTube Music Videos for Search Engines,” by Song Cast. 65. “How SoundCloud Changes will Affect Music,” by Patrick D. McDermott, The Fader, November 12, 2014. 66. “Introducing Tubefilter Charts, Top 50 Most Viewed YouTube Channels This Week,” By Joshua Cohen, Tubefilter, May 31, 2013. 67. “Inside YouTube’s Video Factory” by Chad McClymonds, Taylor Soppe, Ellen Huet, Forbes, June 2015. 68. “It’s Official: Google Blew it with YouTube, and Facebook has Caught Up,” by Nicholas Carlson, Business Insider, June 3, 2015. 69. “Judy McGrath’s Astronauts Wanted Hires Chernin Group’s Billy Parks as Content Chief,” by Todd Spangler, April 4, 2014. 70. “Judy McGrath Recruits Former MTV Exec for New Sony Venture (Exclusive),” by Lacey Rose, July 17, 2013.
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  • Billboard Magazine

    Billboard Magazine

    TOPLINE DANCE and Kavinsky under the guidance of longtime New York nightlife promoter Thomas Dunkley of GBH. Astral- werks, ground zero of the '9os electronics movement, built new momentum with Swedish House Mafia and EDM Goes Major Eric Prydz. Sony and former indie Ultra Music (led by Patrick Moxey) entered a "global strategic alliance" in Dance music is often pigeonholed as a January. Recent reports indicate that Island will bring singles genre with little alignment with back 4th & Broadway, and Capitol may relaunch iconic hip -hop label Priority as a beats -oriented outpost. the interests of majors. Atlantic's revived The imprints provide the majors with a door into what is otherwise an insular world-one that was Big Beat challenges that perception starting to create stars of its own, on its own terms. By Kerri Mason To open it, majors not only had to convert electronic natives like Miller to their cause, but also broaden the scope of their traditional deals to fit the singles -driven, fast -paced, live -oriented EDM landscape-namely, go In 2010, it took Atlantic Records Group chairman/CEO Craig Kall- 36o. Skrillex, Swedish House Mafia and Prydz are just man nearly three months to convince Liz Miller, now GM of his re- some of the artists who have signed circular deals with vived Big Beat imprint within Atlantic, to join the team. major -label dance imprints, which are becoming the "I said 'no' immediately," says Miller, who was living in Berlin at rule rather than the exception in the space. the time, managing social and digital marketing for techno don Rich- "I wouldn't want to work somewhere where we were ie Hawtin's Minus empire.