MDM & Integration

Past, Present & Future

John Jacobs Jacobs Consulting Four Decades of Change

 Late 70s to early 80s  Change Is Coming  1990s Standards Movement  The Standards “Wars”  Integration Technologies  Late 90s to 2012  Today’s Buzz  The Future

70s – 80s What Did We Worry About  Machines did not network well

 EBCDIC vs ASCII

 Big Endian vs Little Endian (byte order)

 Format Conversions (why are they always different)

READ(*,'(2I5,F10.2)') READ(*,"(5F10.2)") WRITE(*,"(10F5.2)") Change Is Coming

 Mainframes started to give way to “minicomputers”  VAX 11/780 Introduced in 1977 (32-bit)  1982 (RISC)  "the network is the computer,” John Gage 1984

 The Personal Computers Arrive  Commodore 64 1982  First IBM PC 1982  Apple’s Lisa 1983  First Mac 1984

Computer Aided Exploration (CAEX)

 Intergraph InterPro 32 was introduced in 1984  1MB

 1st Landmark workstation 1984  3D Interpretation on PC architecture (Intel 286 chip)

 GeoQuest 1984  2D on VAX

Sun E&P’s Geophysical Workstation 1987 1990s Standards Movement

 1988 Open Software Foundation (OSF): Motif (GUI Standard), X- Windows

 The PPDM organization got its start in 1988 when, recognizing the need for petroleum data standards, a group of petroleum industry players and data experts joined forces in 1991 to create the Public Petroleum Data Model Association.*

 Petroleum Open Software Company (POSC) was formed in October 1990 by five founding sponsor oil companies: BP, Chevron, Elf (since merged into Total), Mobil (since merged into ExxonMobil), and Texaco (since merged into Chevron). Now known as Energistics.*

 IBM’s Mercury project to establish a logical data model for the petroleum industry.

 FINDER (standard???)

* Extracts from PPDM and Energistics websites Let The Wars Begin

 Ingres vs Oracle (the best does not always win)

 1988 Standards (UNIX Wars - AT&T vs OSF)

 1998 PI(Dwights) endorsing the PPDM (PIDM) data model over POSC's Epicentre *

 POSC compliance made by both Landmark and GeoQuest* Integration Technologies

 Schlumberger’s RP66 submitted to API in 1991  Interchange for well Log Data  POSC took stewardship in 1998  DLIS

 Geoshare and half links (RP66 based)

 OpenSpirit business objects 1997

 Neil McNaughton “On the other hand, how many standards can we manage?” (1998)

Late 1990s -Early 2000

 Project Databases  Master Databases (early MDM)  Corporate Databases

Mid 2000 - 2012

 Market Spoke – The Strong Survived

 No Silver Bullet  Standards? – Are we there yet?

 Open Source Technologies Grew  Linux  XML   GNU  Apache  …

 Internal Development  PPDM w/”extensions”  Fit for purpose views  1 off custom solutions

Today’s Buzz

 Digital Oilfield

 Realtime Data (Data Historians)

 Big Data (how many Vs are there really)

 Data Analytics / Data Scientists

 Do Not Forget the “Small Data,” Chris Josefy (EP Energy)  Create Value

Crystal Ball Time The Future

 Two-Tier Three-Tier N-Tier

The Virtual Database

 The Ultimate Abstraction Layer

 Software Written Without Constraints of a Database

 Workflow, Data Integration All Based on Fully Extensible Data Objects What Needs To Happen

 Technology exists

 Business Object Definitions  “What Is A Well” is a great start  This work needs to continue

 Software Development Needs to Move to Virtual Data ($$$$$)