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BRUCE WITTKIN CAREERPLEX LLC 19901 Prairie Avenue #2121 Torrance, California 90503 310/947-2254 Bwittkin@Careerplex.Net BRUCE WITTKIN CAREERPLEX LLC 19901 Prairie Avenue #2121 Torrance, California 90503 310/947-2254 [email protected] PROFESSIONAL BACKGROUND 48 years of innovation and leadership on projects involving image design, branding, strategic planning and systems design/administration; has successfully envisioned, drafted and produced business plans, private placement limited partnerships, product innovations, design improvements, advertising materials, marketing techniques, corporate ID, multimedia presentations, artistic works, management procedures and administrative policy/controls from initial concept through implementation. SUMMARY OF ACHIEVEMENTS # ENTREPRENEUR / OWNER / CEO / MANAGING PARTNER CAREERPLEX LLC ($44.4 Million Estimated Mid-Cap Expansion-Stage Company) America’s first commercial career center business model capable of application worldwide. 30 Products Structured and Developed / 11 Patentable Technologies / 68 Trademarks Ready for Filing # MARKET APPROACH INNOVATOR MOBIL OIL (Now EXXONMOBIL) Built consumer acceptance for first self-serve gas stations in the United States NEW YORK TIMES Innovated a first application of telephone sales in the United States TIME-LIFE / PEOPLE MAGAZINE Designed/produced first advertising sales film without any spoken words, “People Between the Covers” to emphatically demonstrate to advertisers People’s pictures-mostly format appeal and viability # BUSINESS PLANNER / PRODUCT DEVELOPER / CONSULTANT / GENERAL PARTNER PREMA GROUP (Start-Up) 5,000 acre green and sustainable eco-capitalism environment, R&D community and world-class resort to be situated on the sovereign nation of Vanuatu in the South Pacific PLANVEST ONLINE FINANCIAL CENTERS (Start-Up) In-home financial planning and investment learning-publications retailer “THE COMEDY HOME SHOPPING SHOW” (Daytime Television Shopping Series) Daily television merchandise sales program that mixed lots of great products with lots of great laughs SONDOR / ANSATRON (Telephone Answering Machine Innovation) High-Speed sound concatenation, cassette duplication equipment # BUSINESS DESIGN CONSULTANT / DIRECT MAIL MARKETING CONSULTANT / WRITER / PRODUCER XEROX CORPORATION Report on product advantages achieved by Company’s “Intelligent Printing” open architecture RYDER DEDICATED LOGISTICS Driver manual for new personnel joining General Motors Location 8311 HIGGINS BRICK COMPANY Company information portfolio presenting Renaissance Group segmental paving products CALIFORNIA SPECTRA INSTRUMENTATION Information booklet for full-service, industrial process plant electrical/pneumatic instrumentation contractor LIGHT OF CHRIST LUTHERAN CHURCH Information Website used to share congregation’s image, sacred values and commitment to its community SHELL OIL COMPANY DEALER PORTFOLIO Company profile presenting multi-dealer Lorna B. Ratonel ... “Shell’s First Lady in the San Diego Metroplex .” GREAT EXPECTATIONS CREATIVE MANAGEMENT First video-dating, match-making singles resource in the United States; direct mail featured on the Tonight Show STANDARD BRANDS / THE ART STORE Commercial art supplies retailer BRUCE WITTKIN 2 PROFESSIONAL BACKGROUND (Continued) SUMMARY OF ACHIEVEMENTS (Continued) # BUSINESS DESIGN CONSULTANT / DIRECT MAIL MARKETING CONSULTANT / ADVERTISING WRITER-PRODUCER WARNER COMMUNICATIONS “Original Hit” recordings direct mail campaign LOS ANGELES YOUTH PROGRAMS Children’s medical charity SEDONA INSTITUTE Publishers, self-help seminars, communications and interpersonal development INGELS INC Celebrity endorsement and speaking-engagement brokers # GRAPHICS DESIGNER / PRODUCER — MULTIMEDIA — PRINT ADVERTISING — PACKAGING BEAUTIFUL TRANSITIONS Plus-size to petite-size weight loss apparel ecommerce retailer INDELIBLE NOTES Retail line of practical, contemporary stationery note pads NEXT INTERNATIONAL CLOTHIER INC Urban apparel designer/manufacturer/distributor REXFORD CAPITAL / “Three Amigos” Feature film production / distribution financing limited partner offering STACK KEACH SR Senior citizen exercise program WELAN-TREBEK INC Direct response advertising JOCA PRODUCTIONS Talent Advertising JCH INC. Audio engineering NEXXUS TECHNOLOGIES Laser tool manufacturers ARBOR HOUSE Needlecraft wholesalers DEBUT OF BEVERY HILLS Skin care product wholesalers HBF INC Health, beauty and fitness products mail order merchandisers # PRODUCER / FILM EDITOR / SUPERVISOR OF POST-PRODUCTION KALEIDOSCOPE FILMS LTD / THE MADISON EXPERIENCE 41 Motion Picture Advertising Campaigns — $1.3 Billion in Ticket Sales “Dirty Harry” / “James Bond—On Her Majesty’s Secret Service” / “M*A*S*H” “Ladies and Gentlemen ... The Rolling Stones” / “The Sterile Cuckoo’ PARAMOUNT PICTURES / MGM / UNITED ARTISTS / 20TH CENTURY-FOX / WARNER BROS / EMBASSY KINETIC ARTS INC 2 Feature Films “That’s the Way of the World” starring Earth, Wind & Fire (UNITED ARTISTS) “Been Down So Long ... It Looks Like Up To Me” starring Raul Julia (PARAMOUNT PICTURES) ROSE-MAGWOOD PRODUCTIONS 22 Television Commercials Alka Seltzer / Chevrolet / Clairol / KFC Chicken / MacDonald’s / Budweiser / Coca-Cola WILLIAM ESTY / OGILVY & MATHER / BENTON & BOWLES / BBDO / SSC&B / GREY ADVERTISING NW AYER & SONS / DOLE, DANE BERNBACH CIRSA PRODUCTIONS / SPECTRUM EDITING / ON-SITE TESTING 12 Corporate / Industrial / Public Education Films and Productions J. WALTER THOMPSON-GOODYEAR / TWA / NATIONAL PUBLIC TELEVISION-SPECTRUM SCIENCE SERIES MOBIL OIL / PEOPLE MAGAZINE / NEW YORK TIMES / NEW YORK STATE URBAN DEVELOPMENT / JOHN LINDSAY NEW YORK CITY MAYORAL CAMPAIGN BRUCE WITTKIN 3 PROFESSIONAL BACKGROUND (Continued) EMPLOYMENT HISTORY March 1988 to Present (28 years 6 months) CAREERPLEX LLC, Torrance, California # Entrepreneur / Owner / CEO / Managing Partner America’s first commercial career center business model capable of application worldwide. Planned, invented, designed, managed, budgeted, cost-controlled and administrated all aspects of development, programming and operations for this $44.9 million mid-cap expansion-stage company. 30 Products Structured and Developed / 11 Patentable Technologies / 68 Trademarks Ready for Filing S First interceded common platform career technology that reduces the cost of job-hunting and human resources employer/recruiter staffing operations by one-third. S First specific industry/economic sector vertical database—eliminates need for time-consuming broad search on the Internet. S First annual subscription pricing model. Description— CareerPlex is a software developer, retailer and content aggregator designed to supply employment candidates, employers and small business/home business with an enormous concentration of information, writing technology, products, services, connections, solutions and expertise in ways and in locations that have never been seen before. The Company provides for the first time a unified, single point-of-entry for finding, learning-about and acquiring access to everything needed for job-hunting, staffing, executive search, broad- reach hiring, temp-to-hire, career-planning, vocational development, self-assessment, résumé-writing, up- size/down-size realignment, workforce retraining, work relocation, succession planning and new business organization, operation and growth. CareerPlex’s revolutionary intercoded technology brings tremendous innovation, unlimited-use subscriber pricing and 28 new career tools into a constant-growth, recession-proof space in an American economy that hasn’t seen change in 60 years. March 1988 to Present (28 years 6 months) WITTKINSTONE LLC dba AMERICAN WRITING PROFESSIONALS OF TORRANCE, Torrance, California # Owner / Business Planner / Design Consultant / Product Developer / General Partner Analyzes, configures, designs, drafts and produces business plans, business proposals, private placement memoranda, mixed-media presentations, sales tools, flyers, email blasts, marketing letters, brochures and Websites for businesses and corporations with annual incomes of from $50 thousand to $100 million. PREMA GROUP (Start-Up) 5,000 acre green and sustainable eco-capitalism environment, R&D community and world-class resort to be situated on the sovereign nation of Vanuatu in the South Pacific PLANVEST ONLINE FINANCIAL CENTERS (Start-Up) In-home financial planning and investment learning-publications retailer # Business Design Consultant / Direct Mail Marketing Consultant / Writer / Producer Devises, writes, produces, webmasters, brokers, prints, coordinates and distributes reports, information portfolios, manuals, booklets, pamphlets, landlord lease solicitations, profiles, systems and procedures planning, display and mail order advertising, direct mail, office forms, newsletters, magazines, Websites, video sales tools, brochures, press releases, job descriptions, product design and packaging. Top-tier clients include — XEROX CORPORATION, Los Angeles, California — 16-page report on product advantages achieved by Company’s “Intelligent Printing” open architecture. RYDER DEDICATED LOGISTICS, Region H, Santa Fe Springs, California — 69-page driver manual with 14-page forms appendix for new personnel joining General Motors Location 8311. HIGGINS BRICK COMPANY, Redondo Beach, California — 16-page company information portfolio presenting Renaissance Group segmental paving products. CALIFORJNIA SPECTRA INSTRUMENTATION, Torrance, California — 5-section, 20-page information booklet for full-service, industrial process plant electrical/pneumatic instrumentation contractor. LIGHT OF CHRIST LUTHERAN CHURCH, Irvine, California — 15-page, 51-image information
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