Local Sustainable Transport Fund 15/16 Revenue Application Form Applicant Information Local transport authority name(s): Cumbria County Council In partnership with the Lake District National Park Authority Bid Manager Name and position: 1. Andy Brown – Senior Manager, Strategic Asset Management, Cumbria County Council 2. Stephen Ratcliffe – Director of Sustainable Development, Lake District National Park Authority Contact telephone number: 1. 07876 707517 2. 01539 792622 Email address: 1.
[email protected] 2.
[email protected] Postal address: 1. Cumbria County Council, Parkhouse Building, Kingmoor Business Park, Carlisle, CA6 4SJ 2. Lake District National Park Authority, Murley Moss, Oxenholme Road, Kendal, Cumbria, LA8 9LN Website address for published bid: 1. www.cumbria.gov.uk/roads-transport/LSTF/LSTF.asp 2. www.lakedistrict.gov.uk SECTION A - Project description and funding profile A1. Project name: See More - Cumbria and the Lake District A2. Headline description: ‘See More – Cumbria and the Lake District’ is a programme of work which will maximise the economic benefit of travel in the county by focussing on the quality of visitor travel to Cumbria’s international destinations, particularly the Lake District. The programme comprises: · Development of key visitor gateways and associated corridors that will improve access to the main destinations; · Design and implementation of world class quality visitor focussed transport services; and · Information, marketing and promotion: making sense of complex geography and nudging visitors to use sustainable transport. We estimate that the benefit:cost ratio for the proposed mutually supportive package of measures exceeds 4.3. Visitors to Cumbria, and in particular the Lake District, generate £2.1 billion to Cumbria’s economy.