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Present! a Techie’S Guide to Public Speaking PRESENT! A TECHIE’S GUIDE TO PUBLIC SPEAKING by Poornima Vijayashanker and Karen Catlin Copyright © 2015 by Poornima Vijayashanker and Karen Catlin All rights reserved ISBN: 9781508091165 Designer: Pauly Ting Cover: Anton Khodakovsky Editor: Nathalie Arbel Femgineer Palo Alto, California http://www.femgineer.com 2 Present! A Techie’s Guide to Public Speaking DEDICATION To voices that deserve to be heard for their experiences and ideas, and to talent that deserves to be showcased for a more diverse and inclusive tech industry. Dedication 3 TABLE OF CONTENTS Foreword 6 Acknowledgments 9 Introduction 11 Part I: Get in the Speaker State of Mind 21 Chapter 1: Get Ready to Transform Your Career 22 Chapter 2: Keep It Conversational 26 Part II: Create Your Talk 32 Chapter 3: Find a Topic 35 Chapter 4: Identify Your Ideal Audience 51 Chapter 5: Tell a Story 62 Chapter 6: Pitch Your Talk 75 Chapter 7: Develop Your Talk 94 Chapter 8: Practice 110 Part III: Deliver Like a Pro 125 Chapter 9: Get Over Stage Fright 126 Chapter 10: Style Your Talk 138 Chapter 11: Create Stunning Slides 153 4 Present! A Techie’s Guide to Public Speaking Part IV: The Finishing Touches 164 Chapter 12: Finesse Q&A Sessions 165 Chapter 13: Handle Hecklers and Tough Audiences 172 Chapter 14: Prep for Presentation Day 180 Chapter 15: Promote Your Talk 184 Part V: Special Talk Formats 192 Chapter 16: Lightning Talks 193 Chapter 17: Long-Form Talks 204 Chapter 18: Panels 216 Chapter 19: Webinars and Podcasts 231 Bonus Chapter: Become a Meeting Maven 241 Epilogue 257 About the Authors 258 Table of Contents 5 FOREWORD By Jennifer Dulski, President and COO of Change.org I became comfortable with public speaking in an unusual setting before my tech career started, having earned my stripes as a high school teacher in my early twenties. It was quite nerve-racking, espe- cially at frst, because every day I had to come prepared to talk about a new topic – and all in front of an audience. Granted, my audience was made up entirely of teenagers, but teenagers are among the most judgmental (or at least the most awkward) audiences. When I taught ninth-grade Health, and had to face “anonymous question box day” with uncomfortable questions about bodies and sex, I knew that nearly any speech I would give after that would seem easy in comparison. I now speak regularly as part of my work, and whether they are small “freside chats” or keynotes in front of thousands of people, the opportunities to speak have led to many great outcomes. I’ve been able to increase awareness and action around causes I care about, form new partnerships, and hire great people. While I gain so much value from public speaking, I have also had my fair share of “learning the hard way” experiences as well. From technical glitches with slides to being interviewed by someone who held the one available microphone less than an inch away from my mouth for an entire interview, I know that tips like the ones in this book would have served me well as I headed into those talks. At their best, great talks inspire people. I’ve been inspired by a wide array of speakers, from Guy Kawasaki presenting tips for startup founders to Brené Brown’s incredible self-aware TED talk on the power of vulnerability. And what I’ve learned is that the most moving talks often have stories at their center. I am lucky to be able 6 Present! A Techie’s Guide to Public Speaking to tell the incredible stories of our petition starters at Change.org, like Laxmi, who helped prevent acid attacks on women in India, or Elena, who made school textbooks more affordable for families in Spain. Their stories are a gift to me as a speaker, and I hope that by telling their stories, my speaking can be a gift to them too. Poornima Vijayashanker and Karen Catlin have written an excellent book to help you fnd the stories worth telling. Whether you are just getting started or working to hone your craft as a speaker, you’ll fnd practical tips and hands-on exercises for all stages of the public speaking process, from planning to practicing to pitching and more. And, while the book is primarily aimed at people working in tech, the tips they include are relevant for people in virtually any industry who want to share their expertise with others and grow their careers through public speaking. I frst met Karen through her husband, who is our VP of Engi- neering at Change.org. When Karen told me about her professional focus of advocating for women in the tech industry, I asked her to help us with our efforts to improve gender diversity and create a welcoming environment for technical women in particular. Karen identifed things we could do to recruit and retain female employees and encouraged me to speak more in public about being a leader in tech. Through public speaking, not only would I recruit more candi- dates to Change.org, but, as Karen pointed out, I would also inspire other women who are seeking role models in the tech industry. Karen introduced us to Poornima, and we hosted her Femgineer Forum at our San Francisco headquarters. Poornima’s approach to educating, encouraging, and empowering women resonated with us and our goal to improve gender diversity. Poornima and Karen are both accomplished technologists, with experience giving talks around the world at conferences, univer- sities, and leading tech companies. In their book, they share the lessons they’ve learned to put others on the fast track to becoming Foreword 7 successful public speakers. They weave in real-life examples and stories about developing skills that will lead to career opportunities, and detailed exercises to make practicing easier. The authors are role models for anyone who wants to do more public speaking. And they are role models for women. As the tech industry is coming to understand that diversity is good for business, it’s critical for more women to speak about their work at confer- ences and industry events. Too often throughout my career, I have been the sole woman on the stage, and I am grateful for Karen and Poornima’s efforts to change that. I know you all have powerful stories and ideas to share with the world, so I hope you will take inspiration from this book, and I look forward to seeing you onstage! – Jennifer Dulski 8 Present! A Techie’s Guide to Public Speaking ACKNOWLEDGMENTS We deeply appreciate the following people for devoting time to reading our manuscript, providing detailed feedback, and keeping us motivated to get it out the door: Angus Mark Kate Hammer Anna Liu Kitt Hodsden Anuradha Sridharan Lucy Spencer Cate Huston Mary Ann Walsh Emily Leathers Molly Inglish Emma Catlin Poonam Dhidlyali Jennifer Zaczek Roy Chong Judith Coley We’re grateful for Jen Dulski, who wrote a heartfelt and inspiring foreword to our book. We’re thankful to the following companies for partnering with us to make a positive impact in the tech industry by sponsoring the production of this book: Platinum Sponsors Intuit Orate Gold Sponsors Altera Frankly Pinterest Partners Publishizer Acknowledgments 9 We’d like to recognize and thank the following people as patrons who cared so deeply about us and about bringing this book to life that they chose to make a personal investment in its production. Alex Notov Guy Vincent Andrew Mills Marcus Eagan Carolina Salas Ron Wilson Charlie Cardin Sthir Malkpar Diana Espino Tim, Emma, and Ted Catlin Thanks to our skilled and always encouraging editor, Nathalie Arbel. Nathalie provided us with an endless source of support along with the gentle nudges we needed throughout the process to take this book to a level we are both extremely proud of. Thanks to our talented and devoted designer, Pauly Ting, for trans- forming our words into a beautiful book. Thanks to our kindhearted video editor, Gary Kirk, who was instru- mental in creating the audio and video portions of the interactive bundle. Last but not least, we want to thank the people we share our lives with for their support while we were working on this book, and for cheering us on every time we speak in public. Aaron, Tim, Emma, Ted, and Judy, we couldn’t do what we do without you! 10 Present! A Techie’s Guide to Public Speaking INTRODUCTION o grow your career, you know what you need to do: improve Tyour public speaking skills. Public speaking provides the visibility and professional credibility that helps you score the next big opportunity and build important relationships with members of your feld. But even more important is the fact that it transforms the way you communicate. Improved confdence and the ability to convey messages clearly will impact your relationships with your managers, coworkers, customers, and industry peers. And let’s face it. Without making your work visible through effective communication, you’ll be overlooked. It happens to many of us: a promotion denied, feeling stuck in our careers, or being frustrated when others are recognized instead of us, even if we work just as hard as they do. When we realized we should speak in public, we took the plunge and started giving talks in the tech community. Were we nervous? Sure. Did we make mistakes along the way? Absolutely. But we stuck with it, and we are now confdent presenters who regularly give talks at conferences, corporate events, and public speaking workshops.
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