PR Newswire United States Pricing Guide EFFECTIVE JANUARY 1, 2005

PR Newswire is the world leader in text and multimedia news distribution, reaching more than 135 countries in more than 30 languages. Our targeting, distribution and evaluation services help you tell your story to the world. PR Newswire offers a full-time media relations staff dedicated to creating an audience for your news, unmatched customer service and a commitment to developing innovative products and services that help communications professionals work smarter and faster.

With every release sent via a wire distribution you PR Newswire members also receive: receive these benefits at no additional charge: • Access to our secure customer dashboard, PRN Direct, • Editorial assistance to help you spot errors and advise for uploading news releases and images, viewing you of the best distribution options for your release reports on release accesses, submitting documents for SEC filing and registering for complimentary member • Posting on www.prnewswire.com, where benefits consumers and individual investors go to view breaking news from organizations of interest to them • Premium access reporting from www.prnewswire.com and the Thomson First Call® network when you use • Posting on PR Newswire for Journalists, our media-only distributions that include delivery to our premium Web site with more than 80,000 registrants national newsline, US1 • Delivery to the industry’s leading trade distribution lists • Analyst commentary on select public company releases in applicable subject areas with First Call Morning Notes • Delivery to more than 3,600 Web sites, databases and • Search Engine Visibility processing when you use online services distributions that include delivery to our premium • Delivery to Thomson First Call® network for public national newsline, US1 companies • Unlimited expert profiles in the ProfNet Database • ReleaseWatch™ reports with links to your release on up • Links to expert profiles in the ProfNet Database from to 20 Web sites every release you send • Access Reports that show hits to your news release • Clips of stories mentioning your organization from journalists viewing it on our media-only Web site from selected news services • Media Insider industry newsletters

PR Newswire is a membership organization with an annual fee of $125.

Call us at 888-776-0942 or contact your local account manager for more information. E-mail: [email protected] Web: www.prnewswire.com NATIONAL NEWSLINES SELECT INTERNATIONAL NEWSLINES

400 Word Each Additional PR Newswire offers comprehensive global distributions News Release 100 Words including translations at no additional charge. A partial list of popular distributions follows below. US1...... $635 ...... $170 Our premium domestic newsline, US1, is the most Call 888-776-0942 for a complete International comprehensive national circuit available. Provides access to pricing guide. thousands of newspapers, magazines, national wire services, broadcast media, disclosure points, financial media, industry- 400 Word Each Additional appropriate trade publications, Web sites, databases and News Release 100 Words online services. US1 includes premium reporting from www.prnewswire.com US1 plus United Kingdom...... $850 ...... $215 ® and the Thomson First Call network (for public company North American Disclosure ...... $775 ...... $195 releases). Search Engine Visibility’s processing included at Translated and distributed in French and English no extra cost.* First Call Morning Notes providing analyst commentary to public company releases are provided for up Full Latam ...... $830 ...... $205 to three business days after a US1 release crosses the wire. Translated and distributed in Spanish and Portuguese

*SEV is available for Feature News distributions for an additional World General News...... $3,250...... $815 $100 and as a standalone service with other newslines for $245. Translated and distributed in French, German, Spanish, Portuguese, Chinese, Japanese and English US1 with photo...... $1,250...... $170 Your image is sent directly to photo editors nationwide. Europe High Technology ...... $1,325...... $330 Translated and distributed in French, German, Spanish and US1 Industry Circuits English The same US1 premium national circuit tagged to reach journalists covering specific industries: Europe Medical/Healthcare.....$1,125...... $280 Translated and distributed in French, German, Spanish and US1 Automotive ...... $635 ...... $170 English US1 Energy ...... $635 ...... $170 US1 Entertainment (EN1) ...... $635 ...... $170 Basic Europe...... $1,075...... $270 US1 Financial Services ...... $635 ...... $170 Translated and distributed in French, German, Spanish and US1 Health/Biotech...... $635 ...... $170 English US1 Metals...... $635 ...... $170 Greater China ...... $720 ...... $180 US1 Technology...... $635 ...... $170 Translated and distributed in Traditional and Simplified Chinese

Asia High Technology ...... $2,010...... $505 REGIONAL NEWSLINES Translated and distributed in Chinese, Indonesian, Japanese, Korean, Malay and English Northeast...... $350 ...... $95 Asia Medical/Healthcare...... $1,390...... $350 CT, DE, DC, ME, MD, MA, NH, NJ, NY, PA, RI, VT & WV Translated and distributed in Chinese, Indonesian, Japanese, Southeast...... $350 ...... $95 Korean, Malay and English AL, AR, DC, FL, GA, KY, LA, MS, NC, SC, TN & VA Asia General News...... $1,275...... $320 Midwest ...... $350 ...... $95 Translated and distributed in Chinese, Japanese, Malay and IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD & WI English West/Southwest ...... $350 ...... $95 AK, AZ, CA, CO, HI, ID, MT, NV, NM, OK, OR, TX, UT, WA & WY

STATE & LOCAL NEWSLINES 400 Word Each Additional News Release 100 Words

400 Word Each Additional Midwest News Release 100 Words Illinois ...... $200 ...... $55 Northeast Chicago...... $160 ...... $40 New York Metro...... $250 ...... $65 Chicago area ...... $165 ...... $40 New York State ...... $260 ...... $70 Indiana...... $160 ...... $40 Connecticut ...... $160 ...... $40 Iowa...... $160 ...... $40 Delaware (incl. Philadelphia TV)...... $160 ...... $40 Kansas...... $160 ...... $40 Washington, DC Region...... $175 ...... $50 Michigan...... $190 ...... $50 (incl. VA, MD, DC Metro) Detroit...... $180 ...... $50 Maine ...... $160 ...... $40 Minnesota...... $160 ...... $40 Maryland ...... $160 ...... $40 Minneapolis/St. Paul...... $160 ...... $40 Massachusetts ...... $160 ...... $40 Missouri ...... $160 ...... $40 Boston...... $160 ...... $40 Nebraska...... $160 ...... $40 New England Region ...... $170 ...... $45 North Dakota...... $160 ...... $40 New Hampshire ...... $160 ...... $40 Ohio ...... $170 ...... $45 New Jersey ...... $160 ...... $40 Cincinnati...... $160 ...... $40 New Jersey plus key NYC ...... $250 ...... $65 Cleveland ...... $160 ...... $40 Pennsylvania ...... $165 ...... $45 Northeast Ohio ...... $160 ...... $40 Central Pennsylvania ...... $160 ...... $40 Northwest Ohio ...... $160 ...... $40 Philadelphia...... $160 ...... $40 South Dakota ...... $160 ...... $40 Philadelphia Region...... $160 ...... $40 Wisconsin...... $160 ...... $40 Pittsburgh...... $160 ...... $40 Western Pennsylvania ...... $160 ...... $40 West/Southwest Rhode Island ...... $160 ...... $40 Alaska...... $160 ...... $40 Vermont...... $160 ...... $40 Arizona...... $160 ...... $40 West Virginia ...... $160 ...... $40 California ...... $190 ...... $50 Northern California ...... $170 ...... $45 Southeast San Francisco/Bay Area...... $160 ...... $40 Alabama...... $160 ...... $40 San Jose...... $160 ...... $40 Arkansas...... $160 ...... $40 Silicon Valley ...... $160 ...... $40 Washington, DC Region...... $175 ...... $50 Southern California...... $170 ...... $45 (incl. VA, MD, DC Metro) Los Angeles ...... $160 ...... $40 Florida...... $165 ...... $45 San Diego ...... $160 ...... $40 South Florida...... $160 ...... $40 Colorado...... $160 ...... $40 North Florida...... $160 ...... $40 Denver ...... $160 ...... $40 Central Florida...... $160 ...... $40 Hawaii...... $160 ...... $40 West Florida ...... $160 ...... $40 Idaho ...... $160 ...... $40 Georgia...... $160 ...... $40 Montana ...... $160 ...... $40 Atlanta ...... $160 ...... $40 Nevada ...... $160 ...... $40 Kentucky...... $160 ...... $40 New Mexico ...... $160 ...... $40 Louisiana...... $160 ...... $40 Oklahoma ...... $160 ...... $40 Mississippi...... $160 ...... $40 Oregon ...... $160 ...... $40 Carolinas...... $160 ...... $40 Portland ...... $160 ...... $40 North Carolina ...... $160 ...... $40 Pacific Northwest ...... $170 ...... $45 South Carolina ...... $160 ...... $40 (AK, ID, MT, OR, WA) Tennessee ...... $160 ...... $40 Rocky Mountain...... $170 ...... $45 Virginia ...... $160 ...... $40 (AZ, CO, MT, NM, UT, WY) Southwest (AR, LA, OK, TX) ...... $265 ...... $70 Texas...... $185 ...... $50 Utah...... $160 ...... $40 Washington...... $160 ...... $40 Seattle/Puget Sound ...... $160 ...... $40 Wyoming ...... $160 ...... $40

SPECIALTY CIRCUITS 400 Word Each Additional News Release 100 Words 400 Word Each Additional News Release 100 Words North American Chinese TOP MARKETS CIRCUITS Newsline...... $350...... $90 Target specific geographic areas that focus on your industry. This newsline provides access to hundreds of Chinese language Broader distribution is available on US1. publications in the U.S. and Canada, with selected Chinese Top Automotive Markets...... $385 ...... $100 language Web sites in Hong Kong and Taiwan. Includes translation into Simple Chinese and Traditional Chinese. Top Energy Markets ...... $385 ...... $100 Top Entertainment Markets ...... $385 ...... $100 North American Chinese Top Financial Services Markets ...... $385 ...... $100 Newsline plus US1 ...... $780...... $195 Top Health/Biotech Markets ...... $385 ...... $100 Top Metals Markets...... $385 ...... $100 FEATURE NEWS Top Tech Markets...... $385 ...... $100 Features are timeless or semi-timeless news about people, advice, surveys, trends, products or services. Feature news MULTICULTURAL NEWSLINES stories are typically about the new, the unusual or the offbeat. Reach the fast-growing multicultural markets in the U.S. with Features are sent nationally to television and radio stations and these targeted distributions. networks, wire services, major daily newspapers and magazine publishing houses, major professional business and specialty Multicultural Markets publications, all appropriate trade publications and 3,600 Web Newsline...... $950...... $220 sites, databases and online services. The most comprehensive Multicultural circuit available, this distribution reaches Hispanic, African American, Chinese Feature News Service ...... $505...... $135 American and Native American media in the U.S. This Transmits feature news releases to all US1 points at 5:20 a.m. newsline provides access to hundreds of newspapers, ET and special Feature Packages at 5:00 a.m. ET. Packages and magazines, national wire services, broadcast media, online daily features are maintained for two months on our media- services, databases and Web sites. Includes translation into only Web site Spanish, Simple Chinese and Traditional Chinese. Multicultural Markets Feature News plus SEV ...... $605 ...... $135 Newsline plus US1 ...... $1,400 ...... $225 Feature News plus U.S. Hispanic...$735 ...... $185

U.S. Hispanic Newsline...... $495...... $125 Feature News with photo...... $755 ...... $135 Comprehensive wire distribution to the Spanish-language Feature News with video clip....$1,045...... $135 media in the U.S. via Agencia EFE, Notimex, fax and e-mail. Feature News with Distributed to newspapers, magazines, wire services, television Multimedia News Release...... $1,975...... $135 and radio broadcast media and Web sites. Includes translation Add video, images, text and audio to your release in a into Spanish. dynamic HTML format. U.S. Hispanic Newsline plus US1...... $825...... $200 Consumer Features...... $600 ...... $135 Feature News distribution plus choice of MEDIAtlas U.S. Hispanic Regional Newslines Consumer Publications, Holiday Gift Guide, Travel or Northeast, Southeast, Top Weekly Editors list. Midwest, Southwest ...... $275...... $75 Each additional MEDIAtlasTM list ...... $55 West ...... $350...... $85 Consumer Features plus photo....$850 ...... $135 Local ...... $165–$350 ...... $35–$90 Women’s News Features ...... $600 ...... $135 African American Newsline...... $260...... $70 Feature News distribution plus posting to Women’s This newsline provides access to hundreds of newspapers, Supplement page on PR Newswire for Journalists and magazines, national wire services, broadcast media, online distributions to MEDIAtlas Women’s list. services, databases and Web sites serving the African American market. Women’s News Features Available for $210 when ordered with a newsline. plus photo ...... $850 ...... $135

Native American Newsline...... $160...... $40 This newsline provides access to newspapers, magazines, national wire services, broadcast media, online services, databases and Web sites serving the Native American market. Available for $75 when ordered with a newsline. SPECIALTY CIRCUITS (cont.) WORK FASTER AND SMARTER WITH THESE 400 Word Each Additional News Release 100 Words COMMUNICATIONS SOLUTIONS

MediaRoom Strategist ...... from $4,880 annually POLICY NEWSLINES Build a section on your Web site dedicated exclusively to content for the media. Provide backgrounders, press kits, US1 Policy Wire...... starting at $635 ...... $170 management biographies, fact sheets, a high resolution image Premium national distribution plus one-to-one targeting to gallery, an auto-updating archive of news releases sent via policy influentials with MediAtlas microlists. PR Newswire, site monitoring and more in your control 24/7, all without IT involvement. An alternate version with an Capital Public Affairs abbreviated feature set, MediaRoom Communicator, is Newsline ...... $105...... $35 also available. A direct link to the press corps that covers “official” Washington including national and international wire services, news Search Engine Visibility (SEV™) ...... $245 syndicates, broadcast networks and the Washington bureaus Optimize your releases for greater visibility on the Web. of leading newspapers and magazines. PR Newswire also Provides reporting on keywords and search engines used to transmits your news to the news systems of the House, Senate find your news, as well as click-throughs to your home page and White House—reaching decision makers and their staffs. or product site. SEV is included in distributions that receive delivery to US1. Excludes Feature News. SEV is available for DC Pack ...... $170...... $45 Feature News releases for $100. Delivers your news releases to the National Press Building and to the rack at the Press Club. Includes Capital Public Affairs NEWS MONITORING Newsline. Reaches nearly 300 newsrooms in the Washington, eWatch® Media Monitoring ...... from $4,000 DC area. Track what is being said about your organization, competitors and industry. Measure media pickup, protect organizational ONE-TO-ONE JOURNALIST TARGETING reputation and keep management apprised of industry trends. eWatch offers flat rate pricing with no setup fees or per clip charges. MEDIAtlas™ Microlists ...... Call for quote Add one-to-one journalist targeting to your wire distribution L-Watch Clipping Service ...... from $495 the fast and easy way with predefined MEDIAtlas Microlists. A comprehensive Web-based Spanish and Portuguese language Choose from among dozens of popular industry and specialty clipping service created by Reporte Informativo and offered by lists when you send us your release. PR Newswire. This “paperless” audit system processes and classifies more than 350 U.S. Hispanic print and online media OTHER SPECIALTY and more than 650 Spanish and Portuguese-language print and online media published in Latin America and the Caribbean. SportsPack ...... $635...... $170 Customized in-depth analysis of clips available...... Pricing on request. Delivers your news and information to sports editors on US1, and special placement on sports-related Web sites, online NewsPrompt™ ....from $295/month, from $2,950 annually services and www.prnewswire.com. Track breaking news that affects your organization and industry. NewsPrompt continuously gathers content from more than Teen Link ...... $205...... $55 18,000 business and financial information sources in the U.S. Reaches teen market media with fashion, sports, entertainment, and around the world. It analyzes this information based on health and other topics. your criteria and delivers customized news to your desktop in seconds. University Wire (U-Wire)...... $410...... $130 Reaches more than 500 college media outlets. EDGAR FILING Environmental News Circuit ....$360...... $95 Edgar Express™ Delivers powerful reach to more than 1,300 journalists at 700 Submit your documents for conversion and SEC filing through outlets who cover the environment. Media outlets include our secure customer dashboard, PRN Direct. Edgar Express several hundred newspapers and broadcast outlets and converts your document from almost any format, returns it to hundreds more news and environmental magazines. you for approval and submits approved document to the SEC. Small-Cap/OTC IRW ...... $65 with any newsline 8-K/6-K filing with ASCII conversion* ...... $175 Delivers news from small-cap companies to the workstations 8-K/6-K filing with HTML conversion* ...... $250 of thousands of institutional investors. Unlimited 2005 8-K/6-K filings with ASCII conversion* ...... $1,750 Unlimited 2005 8-K/6-K filings with HTML conversion* ...... $2,250 *must be ordered with a newsline. Filing of a document not ordered with a newsline ...... $150 PHOTO DISTRIBUTION AND ARCHIVAL EXPERTS AND MEDIA DATABASES Editors are constantly seeking photographs and other images ProfNet ExpertsSM ...... from $500 to $3,000 to enhance their coverage of news stories. Digitally transmit The shortest distance between expert sources in your your images directly to the photo desk of U.S. newspapers via organization and reporters working on stories for publication AP’s PhotoExpress Network. and broadcast. Annual subscription includes daily requests by AP National ...... $950 e-mail for experts from journalists, unlimited expert profiles, AP Top 100 Newspapers ...... $650 five seats for information officers and the opportunity to AP Regional ...... $750 recommend experts directly to journalists. AP State ...... $600 MEDIAtlas™ ...... from $1,895 Total Photo Archive: ...... $395 Create, edit, save and distribute to media lists 24/7 using our Ensure the media has access to your photos and graphics 24/7 Web-based global media database and automated distribution by placing them in the NewsCom and AP Archive retrieval system. MEDIAtlas contains fully searchable contact details of services where editors seek content. more than 460,000 journalists around the world. Assignment Photography ...... Call for quote TRANSLATION SERVICES MULTIVU™ MULTIMEDIA SERVICES Translation of news releases is included in the cost of newslines, yet other materials such as marketing collateral, MultiVu™ ...... Call for a free consultation annual reports, white papers, Web site content and press MultiVu, a PR Newswire company, is your full-service source kits can also be translated. Our expert translation team can for multimedia production, distribution and measurement. handle those for you. We currently translate documents into more than 150 languages and dialects. Video and Audio news releases Satellite Media Tours Translations Radio Media Tours Standard/Next Day Turnaround B-roll Packages European languages $0.22 per word All other languages $0.27 per word Public Service Announcements In-flight Video Emergency/Weekend/Same Day Turnaround Custom Video Production European languages $0.30 per word All other languages $0.35 per word Audio and Video Webcasting

Multimedia News Release (MNR)...... Call for quote Proofreading or Desktop Publishing Enhance your message and increase recall by integrating Standard Turnaround European languages $50 per hour broadcast-quality video and audio within your text release. Asian languages $60 per hour Your MNR also includes graphics and hyperlinks to specific areas of your Web site. Turn your text release into a Emergency Turnaround multimedia communication with the visual excitement and Add $10 per hour incremental information to engage the viewer and get your message noticed. BROADCAST FAX AND E-MAIL ...... Call for quote Send news releases and information to key audiences. Photo MNR...... Call for quote Includes transmission reports and list storage. Combines your news release and photo distribution and delivers it in a dynamic online HTML platform. Included are two images and a news release distributed to thousands of print and online publications via our top national circuits, plus access to 90,000+ journalists via PR Newswire’s media-only Web site, news Web sites and photo archives.

All prices are subject to change without notification.

PR Newswire Headquarters | 810 Seventh Avenue | New York, NY 10019