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Healthy Eating Healthy Action Newsletter, September 2007, Issue 5

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Healthy Eating Healthy Action Newsletter, September 2007, Issue 5 ORANGA KAI – ORANGA PUMAU ACTION REPORT ISSUE 5, SEPT. 2007 LAUNCH OF FOOD AND BEVERAGE CLASSIFICATION SUPPORT RESOURCES TIPS-BASED APPROACH TO HEALTHY EATING CELEBRATING WORLD BREASTFEEDING WEEK ‘FRUITY FRIDAY’ IN CHRISTCHURCH SCHOOLS ORANGA KAI – ORANGA PUMAU ISSUE: 05 ACTION REPORT SEPT. 2007 AN INTRODUCTION FROM DR COLIN FEEK – PAGE 2 AN UPDATE FROM DR COLIN FEEK Since the last HEHA Action Report was published in July, the Ministry’s HEHA Project team now has a new interim Deputy Director-General and is no longer a part of the former Public Health Directorate of the Ministry of Health. DR COLIN FEEK I am the interim Deputy-Director General of the I’m excited to now be part of the implementation Sector Capability and Innovation Directorate, of the Healthy Eating – Healthy Action Strategy. We of which the HEHA Project team is now a do have a long way to go yet, but huge inroads are part, alongside other Ministry initiatives like already being made, thanks to dedicated people in Primary Health Care delivery, tobacco policy and the health sector that share the Ministry’s goals of implementation, Ma-ori service development, the improving nutrition, increasing physical activity and Pacific provider development fund and oral health, reducing obesity. for example. The HEHA Project team remains busy with their heavy You may or may not be aware of the Ministry’s workload. Most of you will be aware that the Minister Change and Development programme which got launched the support resources for the Food and underway on 1 July. The changes support the Beverage Classification System in mid-July. This Ministry to achieve a higher-performing health was a significant milestone for us at the Ministry sector and will improve our service to the Minister and I’m sure for those of you working in the nutrition of Health Pete Hodgson. and physical activity sectors. All schools and early childhood education services around the country The Sector Capability and Innovation Directorate have now received their copies of the resources and is responsible for working proactively with the we’ve had plenty of positive feedback from both the sector to support implementation, build capacity health and education sectors since the launch. and share innovations across the sector that support operationalising the Minister’s strategic priorities. There are plenty of other exciting HEHA initiatives also getting underway and they are profiled in more Some of you in the sector may already know me detail in this issue of the HEHA Action Report. from previous roles at the Ministry of Health. I began in 1994 as the Chief Medical Advisor, and then in 2001 became the Deputy Director-General of Clinical Services. My background is in endocrinology and, after immigrating to New Zealand from the UK in Dr Colin Feek 1987, I was a specialist endocrinologist at Wellington Interim Deputy Director-General Hospital before joining the Ministry in 1994. Sector Capability and Innovation ORANGA KAI – ORANGA PUMAU ISSUE: 05 ACTION REPORT SEPT. 2007 MiniSter of Health LauncheS Food and BEVerage ClaSSification SYStem Support RESourceS – PAGE 3 MINISTER OF HEALTH LAUNCHES FOOD AND BEVERAGE CLASSIFIcaTION SYSTEM SUPPORT RESOURCES All primary and secondary schools and early childhood education services have now received copies of the Ministry’s Food and Beverage Classification System support resources to help them make healthy choices when it comes to selecting food and drink options. The package of support resources was launched by the Minister of Health Pete Hodgson in July at Massey High School in West Auckland – a school that Minister of Health Pete Hodgson launching the support resources at has successfully removed 400 kilograms of sugar a Massey High. In background, Principal of Massey High, Bruce Ritchie. month by eliminating the full-sugar fizzy and energy drinks, as part of the Waitemata District Health promoting and encouraging the consumption of Board Beverage Classification System. healthy food options in the education setting. Cynthia says, “we hope the Food and Beverage Classification System actually increases the amount and variety of food and drink options available in the education setting. The support resources for schools include a User Guide and Catering Guidelines and ECE services have their own User Guide and a Recipe Book.” “The Food and Beverage Classification System groups foods into three categories for consumption – everyday, sometimes and occasionally. We want schools and ECE services to work on removing the occasional foods from the menus. That’s foods high in fat and/or salt and sugar, for example, confectionary and chocolate, deep-fried foods, high-fat pastry products and full-sugar fizzy drinks.” Cynthia says, “when we launched the support resources back in July, we were asked whether the Food and Beverage Classification System was Small actions like removing full-sugar fizzy drinks going to be compulsory and if all schools and and replacing them with water, milk and diet options ECE services were required to implement it. can have huge effects on a school environment and Recent changes to the Ministry of Education’s the Ministry of Health’s Healthy Eating – Healthy Action National Administration Guidelines will mean that Project team has already seen other schools and in all state and state-integrated schools where early childhood education (ECE) services also striving food and beverages are sold on school premises, to provide healthy food and drink options to children. only healthy options will be made available from HEHA Programme Manager Cynthia Maling says 1 June 2008. Schools will also be required to the Ministry is not banning any foods, but is simply promote healthy food and nutrition for all students. CONTINUED ON PAGE 4 ORANGA KAI – ORANGA PUMAU ISSUE: 05 ACTION REPORT SEPT. 2007 MiniSter of Health LauncheS Food and BEVerage ClaSSification SYStem Support RESourceS – PAGE 4 A support programme will also be rolled out by the end of 2007. This will help canteen and kitchen staff in making healthy choices when it comes to the consumption of food and drinks. Improving nutrition in the school and early childhood education settings is initiative one of Mission-On. Mission-On is a broad-based package of ten initiatives aimed at 0 to 24-year-olds, focusing on physical activity and nutrition. It helps children, young people and their families to make healthy choices and to improve their health outcomes. Minister of Health talking to a Massey High All of the support resources for the Food and Hospitality and Catering student. Beverage Classification System are available online at the Ministry of Health website – http://www.moh. Licensed ECE services are required to meet the govt.nz/moh.nsf/indexmh/heha-foodclassification nutritional needs of children who attend the service. Early childhood education service regulatory requirements are currently under review. It is proposed that this nutrition-related requirement continue, with the additional obligation for early childhood education services to encourage healthy eating guidelines when parents provide food for children to eat while at the service. The Food and Beverage Classification System will be a useful tool to help schools and ECE services meet regulatory obligations. Cynthia Maling says at the moment, work is underway to create a product registration database which will be in the form of a website. This website will list products available for sale in New Zealand and will categorise them into the everyday, sometimes and occasional categories. “This will make it very clear to canteen and kitchen Mission-On lifestyle ambassador staff just what is an ‘everyday’ food and what should Bernice Mene talks to Massey High be limited to once a term.” students at the launch. ORANGA KAI – ORANGA PUMAU ISSUE: 05 ACTION REPORT SEPT. 2007 Building A tipS-baSed approach to healthY eating – PAGE 5 BUILDING A TIPS-baSED APPROach TO HEALTHY EATING – FROM COMMUNITY PROMOTIONS TO A NEW MEDIA caMPAIGN The strategy of offering simple, practical tips on healthy diets for children has been steadily gaining ground with audiences since the launch of the Feeding our Futures programme in May. As Michelle Mako, Programme Manager explains; “we’ve received a lot of interest from parents, schools, and health promoters about how the tips and healthy eating messages can be used to support nutrition efforts with families and local communities. “We know that achieving good nutrition for kids isn’t just a case of doing one thing well. Instead, good nutrition requires a variety of strategies to come together. That’s why we’ve focused on providing parents with a number of tips that they can select from, that will be easy to incorporate into their busy lives.” The new social marketing programme also seeks to support the efforts of health promoters and those working in community nutrition by spotlighting Feeding our Futures promotion at Eastgate Shopping Mall in Christchurch. important healthy eating messages at a national level. The HSC encourages organisations to explore ways the messages can be used to support local and Following the launch of the campaign, the team regional activities. One recent example was seen at is working on three new tips for parents that will Eastgate Shopping Mall, at a healthy eating event for appear on TV in October. These will run across families run by Christchurch Community and Public regional radio, community papers, bus shelters and Health. The event brought the messages ‘involve magazines. “The new messages will have a strong your child in food preparation’ and ‘make water or focus on fruit and vegetables, including a message milk the first choice’ to life for children and their about healthy snacks,” says Michelle. families (see overleaf for full story). The team is currently planning how the new Initial results from consumer tips will be supported by resources, and testing are encouraging, with is keen to hear from organisations about parents showing support for fruit and vegetable resources that have the tips-based approach to been effective in helping parents improve healthy eating for families.
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