Poge 2 — Pittsburgh Catholic, Friday, February 11, 1977 Response to complaints Four corporations agree to cut violent TV shows MILWAUKEE (NC) - Responding tne networks or their advertising Brewing Co. to shareholder complaints from 10 agencies to make effective insertions. Since June, 1976, the AMA said its Catholic religious orders, four major Sears Roebuck was listed as fourth concern has focused on the behavioral U.S. corporations have agreed to curtail in the number of advertisements — sponsorship of television programs consequences of TV violence on youth connected with violence. Eastman especially those who are emotionally which feature gratuitous or excessive immature or unstable. "In a broader violence. Kodak came out fifth and Colgate- Palmolive, 10th. The ratings originated sense," said Dr. Palmer, "we're in¬ Capuchin Father Michael Crosby re¬ from a study made by the National terested in the fundamental issue of ported that Colgate-Palmolive, East¬ Citizens Committee for Broadcasting. the child's healthy growth and de¬ A man Kodak, Gillette Father and Sears Crosby said the committee velopment, in the context of television VIRGIL DECHANT Roebuck have assented. The religious would continue to monitor television in serving as a powerful socializing orders, which are members of the respect to violence and its findings force in a young person's life." National Catholic Coalition for would be the key to further action by the Dr. Palmer pointed out "the physi¬ K of C elects Responsible Investment, have been religious communities. cian understands all too well the strug¬ working through the Interfaith Center The corporations gles of the young child to achieve an on Corporate Responsibility, a New involved all successor a York-based agency. considering themselves "family identity, to establish well-integrated oriented" according to the priest. personality, and to understand the com¬ Terming it the most significant vic¬ Eastman Kodak was "embarrassed" by plexities and inconsistencies of the to McDevitt tory in the three-year history of the studies linking it with violence while world about him." SAN JUAN. Puerto Rico (NC) - coalition, Father Crosby indicated it Sears Roebuck said it shared the rising Charging that violence is a preva¬ Virgil C. Dechant, a 46-year-old busi¬ would encourage efforts to bring other concern about "the increasing violence lent theme .in American television en¬ nessman and corporate administrator, corporations into line. on television." tertainment, AMA's chief urged each was elected supreme knight of the of the ten advertisers "to recognize Knights of Columbus at a meeting of the "Gratuitous and excessive" vio¬ Father said next targets Crosby the the medical aspects of your advertis¬ board of directors here. lence was described by the priest as for anti-violence statements are Papal kiss ing program and consider its im¬ that which could not be considered McDonald's and the Joseph Schlitz Dechant succeeds John W. Pope Paul VI kisses six-year-old John Foppe of Breese, 111., as his father, Ron, pact on society." part of any legitimate story line. He McDevitt, holds him. John and his father were on an 18-day Victim Missionaries pilgrimage 71, who has reached said recent studies have found a grow¬ when the Pope spotted the boy in the audience and said, "Bring me the child mandatory retirement age. He was the ing connection between the portrayal of chief executive of the 1.25-million- without arms. I want to give him a special blessing." 1971 letter cited violence on television and violent member Catholic fraternal society for behavior by some of the people who see almost 13 years. it. The board also selected Richard B. $1.4 million Meanwhile, Dr. Richard E. Palmer, Card. goal Wright denies Scheiber, editor of Our Sunday Visitor, president of the American Medical to take over the post of supreme Association, announced in Chicago secretary vacated by Dechant. that he has asked the leaders of 10 major corporations to review advertis¬ 'support' for Lefebvre Dechant, the 11th supreme knight in the ing policies that support TV shows 95-year history of the organization, about to come out in Bishop's appeal VATICAN CITY (NC) - American English, quotes the is the youngest man td hold that post in containing the most prime time cardinal's 1971 letter as violence. Cardinal John Wright has flatly denied saying, "As for the 20th century. that a letter he wrote to Archbishop this Sacred Congregation (of the "TV violence is a mental health Marcel Lefebvre in 1971 could be Clergy), the 'priestly fraternity' could Upon accepting the post he said the funds thirteen contribute Knights of Columbus are "the forefront problem and an environmental issue," viewed today as "encouragement" for greatly toward achieving the of the loyal laity in the he said. "If the programming a child is the conciliar goal of a wider distribution of Catholic prelate's activities. Church." exposed to consists largely of violent the clergy throughout the world." The Latin letter from the prefect of content, then his perceptions of the real "Our activity will consist in fervent the Vatican Congregation for the Clergy After reviewing the statutes of the world may be significantly distorted support and promotion of the objectives and his was recently reprinted by Archbishop Priestly Fraternity of St. Pius X, the psychological development may of our Holy Father, our bishops and special projects Lefebvre in a booklet publicizing his society of priests set up by the be adversely affected." priests," Dechant added. "On the seminary at archbishop, Cardinal Wright wrote that Econe, Switzerland. secular scene we shall take the in¬ Many important and long established educational and social programs Dr. Palmer also called upon the "the wisdom of the norms which The French itiative in in the diocese are dependent on the support they receive through the television networks to reexamine their archbishop, who has constitute and govern this institution protecting and furthering Christian values which currently are be¬ Annual Bishop's Appeal which will be made in all parishes Sunday, March policies regarding violence. "TV has been suspended by Pope Paul VI for make one hope for the success of the 20. been quick to raise questions of social illegally ordaining several Econe association." ing threatened with extinction by monu¬ mental waves of materialism and responsibility with industries which pol¬ seminarians last year, is an outspoken Thirteen such Official Church approval for the secular humanism." programs have been funded by the Appeal for many years lute the air. In my opinion, television opponent of reforms in the Church since and the Second Vatican Council. He has priestly fraternity, granted on an they will receive grants again this through its access to air waves may be A native of Antonino, Kan., Dechant year along with the newest program This claimed that a member of conciliar experimental basis in 1970 by Bishop year will mark the third creating a more serious problem of air had been supreme secretary of the established Charriere, was revoked in 1975 on the by Bishop Leonard and an¬ consecutive year that the Appeal has pollution." teachings are heretical. Knights since October, 1967. He joined nounced in The Catholic last week. been conducted during the Lenten recommendation of a committee of car¬ According to Dr. Palmer, "the the supreme office of the fraternal season. It was moved forward by The booklet on Econe refers to dinals, including Cardinal Wright. That is the program known as the American people should be concerned society the previous year when the Bishop Leonard "that it might become Cardinal Wright's letter several times "Diocesan Education Fund," which is with the types of values and role models The statement from Cardinal board chose him as supreme master of a part of the traditional acts of self- as an "encouragement" for the priests' to receive $300,000 from the Appeal this the media is presenting to a vast, Wright's office pointed out that his the fourth degree and assistant supreme denial by the faithful to help the many group led by the archbishop. letter and the year. This is nearly one-fifth of the youthful audience whose perceptions of original Church approval secretary. worthwhile programs that are either Appeal's 1977 goal of $1,400,000. society and reality and whose value Asked about the letter by NC News, of the fraternity "took place long before wholly or partially financed by the Long active in civic and church af¬ systems are Cardinal Wright's office here stated Archbishop Marcel Lefebvre rejected Of the 13 other diocese." clearly in early develop¬ fairs. Dechant was director of the High programs earmarked that the cardinal Vatican Council II and defied the Holy ment." "flatly rejects that Plains Mental Health Association in for are Father funding by the Appeal, five also there is any connection between a letter in the educational Father Hays and president of the Dodge City category. One of Establishment of the new $300,000 Crosby said here that moral he did to Archbishop Lefebvre in 1971 them is the CCD and Adult Religious "Since then he has outraged the dis¬ Diocesan Development Program. He "Diocesan Education Fund" as ex¬ persuasion was the key to the religious and the seminary at Econe and the ac¬ Education coalitions success with the cipline of the Church," the statement was selected as a member of the programs which will be plained by Bishop Leonard when it was corpora¬ tivity of the archbishop since." allotted tions. Its collective stock said. diocese's education committee. He is $100,000. Others include St. announced last week, means that finan¬ holdings in the on four The statement added that "his a the board of directors of the Anthony's School for Exceptional cial aid will be given from the Appeal to corporations are small, he said.