DOCSLIB.ORG

2021 Running Shoe Overview

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
2021 Running Shoe Overview Running Shoe Overview What’s New, What’s Different, What to Know Ana M. Cafengiu, DPM, ACFAS Fellow, AAPSM Introduction Changes in world affected 2020 running shoe market 50% decrease in sales by April 2020 Then, marked increase in running shoe sales. More than 40% online. 34% increase in outdoor miles - March to September 2020 45% increase in race participation (virtual) - Spring to Fall Introduction By 2021… Running as “exercise of choice” Move from gyms and health clubs to solitary running outdoors Triple digit growth in road and trail categories Higher demand for running technology Introduction Current shift from traditional rating of running shoes based on LAST Neutral (underpronator, curved) Cushioned / Mild Stability (semi-curved) Stability / Motion control (overpronator, straight) Focus in 2021 is based on runner’s EXPERIENCE UNDERFOOT Softness, cushion (EVA) Energy, rebound (TPU) Speed (combo foam with nitrogen) Level of personalization — further broken down to neutral or support Introduction Levels of personalization specific for each runner’s needs and which brand fills those needs. Choosing the “right” shoe How does it fit? How does it feel? How does it ride? Not always only one right shoe slowtwitch.com Introduction All major running shoe brands competing to create the fastest, lightest, most comfortable, energy-efficient shoe in the world. The race is on! Objective Brief history of running shoes Anatomy of running shoe and terminology Review key updates for 2021 in major running shoe brands Obtain working knowledge of updates in order to make patient-specific recommendations in daily practice The Running Shoe: A Brief History First pair 200 years ago - leather 1832 Walt Webster created Plimsoles 1852 Foster/Boulton Co. (Reebok) added spikes After WW1 Increased popularity by Goodyear and Dunlop 1892 Rubber sole connected to canvas upper “sneakers” The Running Shoe: A Brief History 1920’s Modern running shoe design Adolf Dassler -short distance (800m) 1948 Dassler Bros. founded Addas 1949 3 stripe design - support 1960’s NB Trackster - first in widths The Running Shoe: A Brief History 60’s-70’s Focus on enhanced traction, shock absorption and prevention of injuries 1970’s Running Boom 1974. Waffle trainer by Nike founder, Bill Bowerman 1976 NASA tech to create “air bags” into soles The Running Shoe: A Brief History 1980’s Focus on midsole technology Nike / Reebok / Adidas Saucony Jazz Trainer Adidas added pedometer Asics silicone gel cushioning 1987. Nike Air Max - first visible air The Running Shoe: 21st Century 2004 Nike Free minimalist movement 2005 Barefoot minimalist 2006 iPod tech 2013 3D tech by New Balance 2015 Super light models (3 oz) The Running Shoe: 21st Century 2004 Nike Free minimalist movement 2005 Barefoot minimalist 2006 iPod tech 2013 3D tech by New Balance 2015 Super light models (3 oz) Anatomy of a Running Shoe Anatomy of a Running Shoe Run Shoe Terminology Heel to Toe Drop aka offset, differential The difference in height between heel and forefoot in an athletic shoe. Measured in mm. Triactive.com Stack Height refers to amount of material between foot and ground runrepeat.com Heel to Toe Drop Between 0 to 14mm in run shoe Zero, Low 1-4, Med 5-8, High 8+ Go-to heel drop for average runner = 10mm NB Fresh Foam V10 Heel to Toe Drop Biomechanics ALTRA Rivera 0 drop Salomon S/Lab Phantasm Brooks Adrenaline 12mm 6 mm Heel to Toe Drop Biomechanics Lower drop Higher drop Promotes forefoot /mid foot Promotes heel strike strike Loads hips and knees more Loads ankles and achilles Slower cadence Improved cadence May be helpful with PF, Achilles May be helpful with ITB, HS, and calf strain knee Increased knee flexion Increased ankle flexion with landing Midsole Materials - Foams What is foam? a soft plastic filled with air bubbles All running shoe midsoles are made from closed cell foams. EVA Ethylene Vinyl Acetate - most common, durable, heat or cold pressed, layers placed between outsole and footbed, range of densities and forms, soft but not responsive. Standard 1970-2010. PE Polyethylene - made into sheets, cut and laminated, shaped as pads/tongues, waterproof, too soft for underfoot use PU Polyurethane - foam blown into molds, liquid expands and foam air cells fill the molds, can be high density or low (insoles) Midsole Materials - Foams Copolymers to create new foams (2010-2014) TPE Thermoplastic elastomer - copolymer that acts as a rubber but processed like plastic, versatile, stable, good rebound TPU Thermoplastic polyurethane - subset of PU, can be re-molded after solid, blown into molds, durable, heat resistant Pebax Thermoplastic elastomer (Polyether block amide) used as foam or plates, high performance, super light, low energy loss, Nike ZoomX PEBAX What is it? Block copolymer technology: 2 different compounds on same polymer chain Retains performance properties of both. Polyether blocks Polyamide blocks Flexible Lightness Elastic Strength Energy return By changing ratios of blocks and chain lengths, can tailor final polymer to be balanced based on final goal of product. Midsole Innovation Innovation of new foams gives advantage of both Plush Cushioning and Energetic Rebound Nike ZoomX -special form of Pebax Adidas Boost / Ultraboost NB Fresh FoamX, Fuel Cell Saucony PWRRUN Foam Brooks DNA AMP, Zero, Flash, Asics Flytefoam Blast Hoka RMAT, ProFly Mizuno Enerzy Core Altra Ego Under Armour HOVR On Helion Li-Ning Pebax (new co.) Reebok FloatRide -Pebax based Carbon Fiber Plate Reduces energy loss caused by bend at MTPJ during propulsion Curvature of plate creates reaction force at heel to propel runner forward Not new concept but popularized by Nike Vaporfly 4% Breaking 2 From research by Stefanyshin and Nigg Willwacher, and Hoogkamer The Rise of the Super Shoes Nike AlphaFly Next% Saucony Endorphin Pro Brooks Hyperion Elite Adidas Adizero Pro New Balance Fuel Cell RC Elite Asics Metaracer Hoka Rocket X, Carbon X, Carbon Rocket Skechers GoRun Speed Elite Hyper Nike Vaporfly Next% “The fastest shoe on Earth” STATS: In last 2 years 31of 36 wins in 6 major marathons Both men and women marathon record breakers Controversial as “a form of “mechanical doping” and too much of an advantage No longer banned from 2021 Olympics decision by World Athletics. Stricter regulations: only 40mm, 1 plate Nike Vaporfly Next% COMPONENTS Full length carbon plate ZoomX wide forefoot midsole Deep longitudinal grooves in outsole Ultra-light Vaporweave upper 8mm heel drop Nike ZoomX Vaporfly Next% 2 Advanced version of Vaporfly New engineered mesh upper with padded tongue Forefoot reinforcement Single carbon plate 40mm stack height 8mm heel drop “Returns 85% of energy back” Nike Air Zoom Alphafly Next% Slightly heavier than Vaporfly but increased foam for more cushion New atomknit upper Full ZoomX midsole with single plate Added Zoom Air pods side-by-side (just below plate and above outsole) 40mm height, 8mm heel offset 2021 Summer Olympics Legal Nike ZoomX Invincible Run Lightest and bounciest on market described as “pogo stick on trampoline” First with full length ZoomX midsole, and no plate Comfortable knit upper Neutral for long, slow miles with 9mm drop Durability uncertain Nike React Infinity Run Flyknit 2 Updated Flyknit, improved secure fit, padded collar More stable than Invincible but less speed, high stack with soft foam Increased durability Heel-Toe drop 8.8 women, 7mm men Mainly for long, easy recovery runs Nike Air Zoom Tempo Next% “Everyday version of Alphafly Next% For tempo runs only Replaces the Pegasus Turbo2 2 types of midsole foam, Zoom React back and ZoomX front, air pods, and plate 46mm heel stack, 10mm drop Good for heel strikers New Balance Fuel Cell Nitrogen infused TPU and full length carbon plate High energy return (min 55%) Fuel Cell TC (training & comp) Fuel Cell RC Elite (racing & comp) Fuel Cell TC New Balance Fuel Cell RC Elite Race shoe inspired by NB’s 5280 “The lightest density made with the most energy return” 2 mm less foam in heel and forefoot Lower stack height good for shorter races too Lighter than Endorphin Pro, Alpha Fly, Adizero Pro NB Fuel Cell Rebel 2 Lightweight daily trainer for tempo Highest rebound fuelcell midsole Softer, livelier, energetic version without plate, NDURANCE rubber sole in impact areas, offset lacing 26mm heel, 6mm drop, Great reviews all around - feels like RC Elite, “trampoline -like” New Balance Fresh Foam 1080 Top of the line neutral with Fresh FoamX Hypoknit upper with zonal stretch Redesigned laser engraved midsole Updated ultraheel 8mm drop New Balance Fresh Foam More V3 Super cushioned and lightweight maximalist shoe, competitor to Hoka Bondi Both soft and quick For daily high mileage, ultras 30mm heel height, 4mm drop Heel cup with internal heel pods for locked-in feel New Balance Fresh Foam Vongo V4 Maximum Stability Shoe with cushion Redesigned laser engineered midsole with varus wedge, no needed post 3D printed upper mesh, sock-fit collar 29mm heel stack, 4mm drop Wide fit, good for overpronators New Balance Neutrals 6mm drop FUEL CELL REBEL v2 (intro mid April) 10mm drop FRESH FOAM 880 V11 (Workhorse) 8mm drop FRESH FOAM 1080 V11 (Top of the line) 4mm drop FRESH FOAM MORE V2 (competitor to Hoka) New Balance Fresh Foam Tempo Light weight trainer replaced Fresh Foam Zante Brand new Fresh Foam X midsole, upper outsole, and external plastic heel counter Rubber on RF and FF, not on midfoot Short and mid distances 6mm heel drop (same as Zante) New Balance Tech: FreshFoamX Fresh FoamX laser engraved and lighter than Fresh Foam Data from thousands
Load more

Recommended publications
  • Shoes Approved by World Athletics - As at 01 October 2021
    Shoes Approved by World Athletics - as at 01 October 2021 1. This list is primarily a list concerns shoes that which have been assessed by World Athletics to date. 2. The assessment and whether a shoe is approved or not is determined by several different factors as set out in Technical Rule 5. 3. The list is not a complete list of every shoe that has ever been worn by an athlete. If a shoe is not on the list, it can be because a manufacturer has failed to submit the shoe, it has not been approved or is an old model / shoe. Any shoe from before 1 January 2016 is deemed to meet the technical requirements of Technical Rule 5 and does not need to be approved unless requested This deemed approval does not prejudice the rights of World Athletics or Referees set out in the Rules and Regulations. 4. Any shoe in the list highlighted in blue is a development shoe to be worn only by specific athletes at specific competitions within the period stated. NON-SPIKE SHOES Shoe Company Model Track up to 800m* Track from 800m HJ, PV, LJ, SP, DT, HT, JT TJ Road* Cross-C Development Shoe *not including 800m *incl. track RW start date end date ≤ 20mm ≤ 25mm ≤ 20mm ≤ 25mm ≤ 40mm ≤ 25mm 361 Degrees Flame NO NO NO NOYES NO Adidas Adizero Adios 3 NO YES NO YES YES YES Adidas Adizero Adios 4 NO YES NO YES YES YES Adidas Adizero Adios 5 NO YES NO YES YES YES Adidas Adizero Adios 6 NO YES NO YES YES YES Adidas Adizero Adios Pro NO NO NO NOYES NO Adidas Adizero Adios Pro 2 NO NO NO NOYES NO Adidas Adizero Boston 8 NO NO NO NOYES NO Adidas Adizero Boston 9 NO NO NO
    [Show full text]
  • Adidas Equipment Eqt Running Guidance
    Adidas Equipment Eqt Running Guidance Creative Cy anesthetize his sashay sprauchled already. Publishable Aamir worrits that pheasant burns strong and quiring unavailingly. Lucullian and Ovidian Franklin stodge tenthly and judged his nematodes florally and all-out. Brooks are very well as much club new arrivals, adidas equipment is the sneaker fans for a streetwear mentality for added stability and advertisements Cherished for a degree in adidas equipment eqt running guidance arrive with? When it comes to insert from Adidas, Lyst has you covered. It sets itself apart from other Asics models by having a curvy forefoot which is intended to provide a more efficient workout, so you can go longer without using more energy. Is Nylon Good For Winter? There is no end to these extreme examples. The eqt running support is great. Learn how do i clean white, but wanted more information about this racer offers ample cushioning and information, asics shoes are running shoes. Continuing with nike is nylon vs brooks has been redesigned upper has a collar designed in hong kong, but still a comprehensive list. To be honest, I have both of them and they are both very nice. That email is too long. The attention to stay logged in. Tailored Fiber Placement that creates a snug, supportive fit. Originally from the Alps of Italy, he now lives in Amsterdam with his much loved little family. Brief content at anytime by uploading a degree in your selected items in sneaker stockists from his sculptures, last october sneakers are huge difference is supported with adidas equipment eqt running guidance that.
    [Show full text]
  • Shoe Recommendations for Patients Not All Former Thoughts Regarding
    Shoe Recommendations for Patients Not all former thoughts regarding shoes are true today. Flat feet do not necessarily need a “motion control/stability” shoe. Experienced runners who have proper foot strike and strength can use less supportive shoes. Those new to running, especially if overweight, may benefit from more supportive shoes. Arthritic knees tend to do better with more cushioned shoes. Those with kneecap problems (patello- femoral) tend to do better with lower heel to toe ratio, whereas those with Achilles issues do best with a higher heel to toe ratio. Shoes with a rocker sole (ie Hoka and Nike Zoom Fly) are better for forefoot problems, especially big toe arthritis (Hallux Rigidus), neuromas and midfoot arthritis. Research has shown that it is perceived fit/comfort for getting the best shoe so, make sure you try the shoe on, using your usual running socks, and the end of the day so your feet are as “swollen/spread out” as they can be. Note: for runners in High School, College and those with no injury history consider: ASICS GT-2000 & Cumulus Hoka One One Clayton Nike Air Pegasus For Cushioning (for high-arched feet & those with joint problems) Adidas Supernova Altra Escalante Asics Nimbus (widths) Brooks Glycerin, Levitate, Dyad Nike Vomero (widths), Zoom Fly Hoka Bondi & Clifton (widths), New Balance 1080 (widths) Saucony Freedom For Stability (for mild to moderate over-pronation) Adidas Supernova ST Asics Kayano Brooks Adrenaline , Transcend Hoka Gaviota New Balance 860 & 880(widths) Nike Air Structure Triax(widths) Saucony Guide For Motion Control (severe over-pronators, heavier individuals, posterior tibial dysfunction) ASICS GT 3000 (widths) Brooks Beast/Ariel (widths) Saucony Redeemer (widths) Trail Adidas Terrex Agravic Speed Altra Torin (widths) ASICS GT 2000 Trail Hoka Stinson ATR Nike Wildhorse Everyday shoes for work or walking Joya shoes come in both rocker bottom and non-rocker if you have a forefoot issue get rocker bottom Kuru is also good for people with heel pain.
    [Show full text]
  • Amer-Sports-Annual-Report-2008.Pdf
    CONTENT Amer Sports in brief and key fi gures . .1 CEO’s review . .8 Strategy . .12 Mission and values. .14 Vision. .15 Financial targets . .16 Global landscape . .18 Business segments Winter and Outdoor . .24 Ball Sports . .34 Fitness . .42 R&D. .46 Award winning products . .48 Sales and channel management . .54 Supply chain and IT . .56 Human resources . .58 Social responsibility . .62 Board of Directors report and fi nancial statements . .68 Corporate governance . .136 Board of Directors . .146 Executive Board . .148 Amer Sports key brands . .152 Information for investors . .212 Contact information . .213 NET SALES, EUR MILLION EBIT, EUR MILLION 1,732 *) 1,793 1,652 1,577 117.1*) 120.2 100.5 92.2**) 1,036 78.9 04 05 06 07 08 04 05 06 07 08 *) Pro forma *) Pro forma **) Before non-recurring items EQUITY RATIO, % GEARING, % 56 121 112 115 105 34 32 31 31 29 04 05 06 07 08 04 05 06 07 08 NET SALES BY NET SALES BY BUSINESS SEGMENT GEOGRAPHICAL SEGMENT 1 Winter and Outdoor 55% 1 EMEA 46% 2 Ball Sports 31% 2 Americas 43% 3 Fitness 14% 3 Asia Pacific 11% 123 123 1 Amer Sports is the world’s leading sports equipment company We offer technically-advanced products that improve the performance of sports participants. Our major brands include Salomon, Wilson, Precor, Atomic, Suunto, Mavic and Arc’teryx. The company’s business is balanced by our broad portfolio of sports and our presence in all major markets. Amer Sports was founded in 1950 in Finland. It has KEY BRANDS: been listed on the NASDAQ OMX Helsinki Ltd since • Salomon – the mountain sports company 1977.
    [Show full text]
  • Apparel Brand Perceptions: an Examination of Consumers’ Perceptions of Six Athletic Apparel Brands
    Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands by Katelyn Conway A THESIS submitted to Oregon State University Honors College in partial fulfillment of the requirements for the degree of Honors Baccalaureate of Science in Merchandising Management (Honors Scholar) Presented June 15, 2017 Commencement June 2018 AN ABSTRACT OF THE THESIS OF Katelyn Conway for the degree of Honors Baccalaureate of Science in Merchandising Management presented on June 15, 2017. Title: Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands Abstract Approved: _____________________________________________________________ Kathy Mullet Brands are becoming more relevant in today’s society, especially in order to differentiate among competitors and in the eyes of the consumer. As a result of this relevance, it is becoming increasingly more difficult to maintain a strong brand perception among consumer markets. Therefore, it is fundamental for brands to understand how consumers perceive them and if this aligns with how brands want to be perceived. The purpose of this thesis is to understand the importance of branding and brand perception. An online survey was conducted to determine the perception of six apparel companies regarding ten characteristics. Key Words: Athletic brands, consumer perceptions Corresponding e-mail address: [email protected] ©Copyright by Katelyn Conway June 15, 2017 All Rights Reserved Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands By Katelyn Conway A PROJECT submitted to Oregon State University University Honors College in partial fulfillment of the requirement for the degree of Honors Baccalaureate of Science in Merchandising Management (Honors Scholar) Presented June 15, 2017 Commencement June 2018 Honors Baccalaureate of Science in Merchandising Management project of Katelyn Conway presented on June 15, 2017.
    [Show full text]
  • UNIVERSITY of WISCONSIN-LA CROSSE Graduate Studies
    UNIVERSITY OF WISCONSIN-LA CROSSE Graduate Studies KINETIC AND KINEMATIC COMPARISON OF HOKA SHOES TO STANDARD RUNNING SHOES A Manuscript Style Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in Clinical Exercise Physiology Kevin Arthur College of Science and Health Clinical Exercise Physiology December, 2015 KINETIC AND KINEMATIC COMPARISON OF HOKA SHOES TO STANDARD RUNNING SHOES By Kevin Arthur We recommend acceptance of this thesis in partial fulfillment of the candidate's requirements for the degree of Master of Science in Clinical Exercise Physiology The candidate has completed the oral defense of the thesis. _;,·· al--lk - /'. 1 John Popcan, Pl\.Dj I Dat\i Thesis Committ6b--Chairperson ~--.../ ·~~~ Naoko Arninaka, Ph.D. Date Thesis Committee Member Carl Foster, Ph.D. Date Thesis Committee Member Thesis accepted Ste&.~4 /Dale Graduate Studies Director ABSTRACT Arthur, K. Kinetic and kinematic comparison ofHOKA shoes to standard running shoes. MS in Clinical Exercise Physiology, December 2015, 52pp. (J. Porcari) The purpose of this study was to compare the kinetics and kinematics of running in HOKA shoes to standard shoes. Sixteen subjects (8 male, 8 female) who ran at least 6 miles per week and had not had a lower extremity orthopedic injury within the 3 months prior to testing were included in this study. Subjects were also accustomed to running in shoes; however, none of the subjects had worn HOKA shoes prior to the study. Subjects ran 10·15 trials at a self-selected pace across two force plates to measure kinetics. To measure kinematics, subjects had retroflective markers placed at the 1st metatarsal head, 1 5 h metatarsal head, calcaneal tuberosity, lateral malleolus, medial malleolus, mid-tibia (shank), lateral knee joint line, mid-femur (thigh), greater trochanter of the femur, anterior superior iliac spine, posterior superior iliac spine, and sacnun.
    [Show full text]
  • Information Standards and Compliance
    Uned Rhyddid Gwybodaeth / Freedom of Information Unit Response Date: 09/03/2018 2018/206 – Theft of Bicycles In response to your recent request for information regarding; 1. The number of reports of bicycle thefts. a. Please include any details of the model / price of bike b. Please also highlight the number of cases, if any that mention “Strava”, “Facebook”, “twitter” “Instagram” or “fitness tracker app”. Could I please have the data for the past three years, starting with the most up- to-date data. Could you please sort the data by year. Search Criteria • Valid crimes, either classified as “Theft of Pedal Cycle” (or (attempts thereof), or where a Bicycle is recorded as “Stolen” • The Make / Model / Original Value of the Bicycles recorded as Stolen have been provided where recorded (i.e. there will be gaps in the data, and some crimes may have multiple items recorded as stolen) Fitness Calendar Tracker Year Crime Strava Facebook Twitter Instagram App 2015 764 0 3 0 0 0 2016 588 0 1 0 0 0 2017 663 0 6 0 0 0 Bicycle Make by Calendar Year (Bicycle Count) Bicycle Make 2015 2016 2017 Not Recorded 108 79 55 CARRERA 85 48 68 GIANT 41 36 18 APOLLO 44 23 16 RALEIGH 24 16 11 TREK 18 16 15 SPECIALIZED 17 14 13 CANNONDALE 14 15 9 SCOTT 13 14 10 BOARDMAN 9 10 9 MUDDY FOX 13 11 4 KONA 10 7 3 DIAMOND BACK 8 4 7 SARACEN 5 4 9 GT 6 6 6 MARIN 10 7 0 SPECIALISED 4 7 4 MONGOOSE 9 1 3 TRAX 9 0 3 VOODOO CYCLES 4 6 2 CUBE BIKES 4 2 6 BIANCHI 5 1 4 FELT 6 1 3 WHYTE 1 5 4 CLAUD BUTLER 4 4 1 CARERRA 5 3 1 VIKING 4 1 3 BMX 5 2 1 DAWES 5 2 1 GT BICYCLES 2 4 2 ORANGE
    [Show full text]
  • Executive Summary
    Go Running Store Piers Rasmussen Executive Summary............................................................................................................ 1 Self Analysis ....................................................................................................................... 1 Geographic Analysis........................................................................................................... 2 Competitive Data ................................................................................................................ 3 Market Segment Analysis................................................................................................... 3 Location .............................................................................................................................. 4 Floor Plan............................................................................................................................ 7 Type of Ownership ............................................................................................................. 7 Organization and Management........................................................................................... 7 Proposed Products............................................................................................................... 8 Suppliers ............................................................................................................................. 9 Equipment........................................................................................................................
    [Show full text]
  • Deckers Investor Presentation
    Deckers Investor Presentation APRIL 2014 SAFE HARBOR LANGUAGE We make forward-looking statements in this presentation which represent our expectations or beliefs about future events and financial performance. Forward- looking statements are identifiable by words such as “believe,” “anticipate,” “expect,” “intend,” “plan,” “will,” “may” and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Forward- looking statements are subject to known and unknown risks and uncertainties, including those described in the Company’s filings with the Securities and Exchange Commission. In addition, actual results could differ materially from those suggested by the forward-looking statements, and therefore you should not place undue reliance on the forward-looking statements. 2 TWO DECADES OF GROWTH 1993 2013 Revenue <20M 1.56B Market Cap <20M 2.9B Employees <50 2,500 Geographies U.S. Americas, Europe, Asia Brands Deckers, UGG, Teva, Sanuk, Ahnu, Teva, Simple Hoka One One, Tsubo, MOZO 3 KEYS TO OUR SUCCESS + + • Unique culture of very creative and engaged people who work collaboratively to design and develop highly authentic footwear • History of developing niche footwear brands into lifestyle market leaders • Unconventional and distinct styles combined with quality materials have attracted loyal consumer following 4 GROWTH STRATEGY: 4 PRIMARY INITIATIVES 1 2 3 4 BUILD EXPAND INNOVATE GROW Build UGG Expand direct Drive
    [Show full text]
  • Advertising Practices: the Case of Nike, Inc
    International Journal of Business and Management Invention ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org || Volume 6 Issue 5 || May. 2017 || PP—45-47 Advertising Practices: The Case of Nike, Inc. Nur Hamizah Ahmad Zawawi1, Wan Rasyidah Abd Razak2 Master Student, Faculty of Business Management and Information Technology, Universiti Sultan Azlan Shah, Bukit Chandan, 33000 Kuala Kangsar, Perak Darul Ridzuan, Malaysia. Abstract: Nike, Inc. is a well-known company that produce branded sport shoes and quality sportswear that has been admired by everybody for their brand. Brand management of Nike, Inc. has play an important role to the company as they are successful in capturing brand minded of consumers in all levels. Although at first Nike, Inc. faced tremendous critics from public about their inconsistent attitude which constantly changing their plans as they wanted, suddenly they realized that they need to come out with something to encounter the perception of public by introducing ―Just Do It‖ campaign which give the spirit of doing something without hesitate. At the time being, Reebok, the biggest competitor of Nike, Inc. trying to compete with them in term of sales but Nike, Inc. has proved that their ―Just Do It‖ campaign has been successfully implemented. The ―Just Do It‖ campaign has become one of the advertising methods by the Nike, Inc. in order to promote their brands until now. Keywords: Advertising, Brand Promotion, ―Just Do It‖, Marketing, Nike, Inc., I. INTRODUCTION In this era of competitive market, businesses are struggling compete each other in order to be on the top of the world.
    [Show full text]
  • Page 1 DOCUMENT RESUME ED 335 965 FL 019 564 AUTHOR
    DOCUMENT RESUME ED 335 965 FL 019 564 AUTHOR Riego de Rios, Maria Isabelita TITLE A Composite Dictionary of Philippine Creole Spanish (PCS). INSTITUTION Linguistic Society of the Philippines, Manila.; Summer Inst. of Linguistics, Manila (Philippines). REPORT NO ISBN-971-1059-09-6; ISSN-0116-0516 PUB DATE 89 NOTE 218p.; Dissertation, Ateneo de Manila University. The editor of "Studies in Philippine Linguistics" is Fe T. Otanes. The author is a Sister in the R.V.M. order. PUB TYPE Reference Materials - Vocabularies/Classifications/Dictionaries (134)-- Dissertations/Theses - Doctoral Dissertations (041) JOURNAL CIT Studies in Philippine Linguistics; v7 n2 1989 EDRS PRICE MF01/PC09 Plus Postage. DESCRIPTORS *Creoles; Dialect Studies; Dictionaries; English; Foreign Countries; *Language Classification; Language Research; *Language Variation; Linguistic Theory; *Spanish IDENTIFIERS *Cotabato Chabacano; *Philippines ABSTRACT This dictionary is a composite of four Philippine Creole Spanish dialects: Cotabato Chabacano and variants spoken in Ternate, Cavite City, and Zamboanga City. The volume contains 6,542 main lexical entries with corresponding entries with contrasting data from the three other variants. A concludins section summarizes findings of the dialect study that led to the dictionary's writing. Appended materials include a 99-item bibliography and materials related to the structural analysis of the dialects. An index also contains three alphabetical word lists of the variants. The research underlying the dictionary's construction is
    [Show full text]
  • 2019 Official Results Book Marathon • 21-Miler • 11-Miler • 12K • 5K • Relay Table of Contents
    2019 OFFICIAL RESULTS BOOK MARATHON • 21-MILER • 11-MILER • 12K • 5K • RELAY TABLE OF CONTENTS 3 To Our Finishers 32 21-Miler Results 4 2019 Race Review 36 11-Miler Results 5 What We Learned From Your Post-Race Survey 43 12K Results 6 2020 Registration Procedures 47 Relay Results 7 Marathon Male Winners 49 5K Results 8 Marathon Female Winners 51 3K Schools’ Competition Results 9 Marathon Overall Results Male 52 Our Sponsors & Supporters 17 Grizzled Vets 53 Race Committee & Staff 18 Marathon Overall Results Female 54 Final Notes and Moments to Remember 28 Boston 2 Big Sur Results 55 Mission Statement Big Sur Marathon Foundation P.O. Box 222620 Carmel, CA 93922 831.625.6226 [email protected] bigsurmarathon.org Cover photo of D’Ann Arthur by Lee Curry 2019 Big Sur International Marathon Results Book l 2 Heather McWhirter To Our Finishers To Our Finishers, We saw you, perhaps a bit sleepy but also very ex- cited, early race morning. We watched you marvel Congratulations on behalf of the Big Sur Marathon when you realized that the dreaded head wind, for Foundation board of directors, events committee, once, didn’t present itself race day. Instead, you volunteers, staff and partners! We hope you had a enjoyed ideal conditions with mild temperatures beautiful experience. and, for once, even a mild tailwind! This event started 34 years ago with the vision of We played music for you, handed you a cup of Ga- William Burleigh to organize a race for 2,000 runners torade or water, or shouted encouragement as you along the 26-mile stretch of Highway 1 from Big Sur charged up or down yet another hill.
    [Show full text]