Merchandise Award Winners in the Store Sca Certified Home Brewers the Meaning of Community

APRIL 23, 2017

Issue 4

UNITED STATES COFFEE CHAMPIONSHIPS On the Cover BEST NEW PRODUCT NEW SCA SUSTAINABILITY MERCHANDISE AWARD WINNERS IN THE STORE SCA CERTIFIED HOME BREWERS THE MEANING OF COMMUNITY

A PUBLICATION OF THE SPECIALTY COFFEE ASSOCIATION SUNDAY, APRIL 23, 2017

TABLE OF CONTENTS SCHEDULE OF EVENTS SUNDAY, APRIL 23 6 Honoring the 2017 Sustainability Award Winners KIM ELENA IONESCU 8am–3pm Registration Open 8–10:30am Exhibit Hall Open to Exhibitors only 10 2017 Best New Product Awards 8am–2pm Pathway Classes 12 SCA Certified Home Brewers: A Commitment to Quality 9:45–10am United States Cup Tasters Championship – Final Round TARA SMITH 10am–2:30pm United States Barista Championship – Final Round 13 Grounds for Health There’s a lot of talk these days about menu transparency, artificial ingredients, JUSTIN MOOL 10am–2:30pm United States Brewers Cup Championship – Final Round “no-no lists” and clean labels. For us at Monin, we had clean labels before “clean label” was even a thing. Our premium products are made with NO 14 What Does Community Mean to You? 10:30am–11:45am Lectures artificial flavors, colors, preservatives or any ingredients we deem unacceptable. Just take a look at the label…we have nothing to hide. 10:30am–4 pm Exhibit Hall Open to Registrants What’s 2–6pm Coffeehouse & Craft Brewery Tour: Fremont/Ballard For over 100 years, Monin has been committed to quality by creating naturally Happening inspired, authentic flavorings made with the highest quality ingredients. Our in the United 3:15–4:15pm United States Coffee Championship Winners Announcement promise to you is that we are also committed to clean. Monin is proud to be the States Coffee leading provider of clean label solutions, offering the widest range of product Championships 4 pm–10pm Exhibitor Move-out and flavor varieties. Area? 8:30pm Barista Guild Party – Everyone Invited, 21 & over Be sure to stop by Booth #2519 to experience new and exciting, clean label flavoring products. We look forward to delivering the best tasting, natural flavors for you, your customers and your business. 2 0 1 7 l e t t Discover the Winners of the a e Best New Product Award S Cheers, STAFF ADVERTISERS BEST NEW

n PRODUCT o i t Lily Kubota Ahlstrom a i c o s s e a Executive Editor Bushwick Tea S f e p e cia lt y c of Cropster Susan Gates Bill Lombardo Advertising Sales Curtis CEO, Monin Americas EK/Clever 2017 BEST NEW PRODUCTS Tiffany Howard Host Milano Design HunterLab Danny Pinnell Illy Cafe Digital Edition Monin Rekerdres Insurance Swiss Water Ad DAILY EDITION ONLINE Thanks to our digital edition sponsor: Brazil International Coffee Week Cover photo by Skandia Shafer To read the Daily Edition online, visit: http://bit.ly/Daily-Edition-2017

2 THE DAILY EDITION | SUNDAY, APRIL 23, 2017 SUNDAY, APRIL 23, 2017

There’s a lot of talk these days about menu transparency, artificial ingredients, “no-no lists” and clean labels. For us at Monin, we had clean labels before “clean label” was even a thing. Our premium products are made with NO artificial flavors, colors, preservatives or any ingredients we deem unacceptable. Just take a look at the label…we have nothing to hide.

For over 100 years, Monin has been committed to quality by creating naturally inspired, authentic flavorings made with the highest quality ingredients. Our promise to you is that we are also committed to clean. Monin is proud to be the leading provider of clean label solutions, offering the widest range of product and flavor varieties.

Be sure to stop by Booth #2519 to experience new and exciting, clean label flavoring products. We look forward to delivering the best tasting, natural flavors for you, your customers and your business.

Cheers,

Bill Lombardo 2017 BEST NEW PRODUCTS CEO, Monin Americas EXHIBITOR, SPONSOR & INDUSTRY NEWS DELIGHT IN THE BEAUTIFUL TASTE Pop-Up Cafes | SUNDAY FEATURED COFFEE SERVICE OF ILLY

Plus, Caffé D’arte will be showcasing a brand-new product – a Nitro-Infused Wood Roasted Cold Brew Coffee in a can! This canned beverage features a true cold brew This year at the SCA’s Global Specialty Cof- coffee, brewed cold for 12 hours, and infused fee Expo, come enjoy an artisan coffee from with nitrogen for a beautiful and tasty cascad- Seattle area roaster Caffé D’arte. With over 30 ing micro-foam, reminiscent of a fi ne stout. years of roasting experience, they are pioneers Caffé D’arte is renowned for seeking out in the craft coffee culture that has defi ned Se- the best green beans, and producing the attle’s vibrant coffee industry. They will be serv- fi nest drip and espresso blends possible. ing up their delicious Italian-inspired blends, To this day, they maintain traditional Italian including their Wood Roasted coffees. methods of roasting select coffees, using la- Caffé D’arte is one of very few roasters that bor-intensive processes that have been all but still uses a wood fi re to roast these special abandoned by most roasters. As a result, the blends. Using a 1949 Balestra Wood Roaster passion that they put into their coffees is ap- that is manually controlled by their master parent with every sip. With all this experience roaster, they are able to achieve a fl avor profi le and insight into the specialty coffee industry, that is unlike any other coffee. With subtle Caffé D’arte delivers superb fresh roasted smoky undertones, and a naturally complex fl a- coffees, along with the best knowledge to vor profi le, the Alder Wood Roast is something inform people about what really makes a great every coffee drinker should experience. And cup of coffee. what better venue to showcase this exquisite example of Italian roasted coffee than at the Open Sunday 8am–4pm, SCA Global Specialty Coffee Expo. located in the Atrium Lobby.

Discover the distinctive taste of illy’s unique blend, sourced from the top 1% of Arabica beans grown around the Espresso Parts x Olympia Coffee Roast- ing Pop Up Experience globe. Roasted to perfection Espresso Parts, LLC is a modest in Trieste, Italy and then company with big ambitions! Masters of packaged in our exclusive the specialty coffee universe, we are a pressurized tins that lock in dynamic team with the sole purpose of flavor and enhance aroma. All providing the best customer experience, to deliver a beautiful taste, so period! We specialize in the distribution of all things coffee. Be sure to visit the you can sip something simply Expo Skybridge as we will be partnering extraordinary. with Olympia Coffee Roasting Co. Guests will be able to sample Cold Brew Coffee Sip. Savor. Be Inspired. served over ice straight from Olympia Coffee’s fabled Cold Brew Tricycle! Visitors will also be able to purchase some of the most popular items from our Top Brands, including; Barista Basics, Kalita, Yama Glass, Alto Air, and Kruve, to name a few. Limited supplies on hand so act fast! live Open Sunday 10am–4pm, happilly located on the Skybridge.

ILLY® and illy logo are registered trademarks of illycaffè S.p.A. via Flavia 110-34147 Trieste — Italy. 4 THE DAILY EDITION | SUNDAY, APRIL 23, 2017 © 2017 illy caffè North America, Inc. All rights reserved. EXHIBITOR, SPONSOR & INDUSTRY NEWS DELIGHT IN THE BEAUTIFUL TASTE Pop-Up Cafes | SUNDAY FEATURED COFFEE SERVICE OF ILLY

Discover the distinctive taste of illy’s unique blend, sourced from the top 1% of Arabica beans grown around the globe. Roasted to perfection in Trieste, Italy and then packaged in our exclusive pressurized tins that lock in flavor and enhance aroma. All to deliver a beautiful taste, so you can sip something simply extraordinary.

Sip. Savor. Be Inspired.

live happilly

ILLY® and illy logo are registered trademarks of illycaffè S.p.A. via Flavia 110-34147 Trieste — Italy. © 2017 illy caffè North America, Inc. All rights reserved. Honoring the 2017 Sustainability Award Winners KIM ELENA IONESCU The year was 2005, Expo was in High School Center with Coffee ing innovative initiatives that have Seattle, and the first sustainability Specialization program. These turned into programs, like Grow award was given by the SCAA to a high school centers are an educa- Ahead and ProClimate. project of Starbucks and Port- tional alternative aimed at creating These award winners were land Roasting named Las Nubes new opportunities for young chosen from among more than Sustainable Coffee. Twelve years adults in rural areas in Guatemala thirty applicants by an awards later, we’re back in Seattle and it’s by focusing on developing skills committee comprised of inter- another especially significant year that will be relevant to jobs in their national volunteers, and winners for the Sustainability Award. In communities, including and es- were recognized and interviewed 2017, the SCA will recognize two pecially in areas related to coffee at the Launch Party and Opening winners: one sustainable project production. Ceremonies on Thursday, April (a category that will be familiar The 2017 Sustainable Business 20th at the Paramount Theater. to those that have attended the Model goes to Progreso Founda- KIM ELENA IONESCU IS Brewers built by the sun. Awards Ceremony in recent years) tion for their work to strengthen THE CHIEF SUSTAINABILITY and one in the new category of producer organizations and other OFFICER OF THE SPECIALTY sustainable business model. social enterprises supporting COFFEE ASSOCIATION. Funcafe will receive the 2017 smallholder farms in eighteen Sustainable Project Award for its countries around the world, includ-

EXHIBITOR, SPONSOR & INDUSTRY NEWS Is there a drone in your future?

Each year, Rekerdres & Sons your cherry hosts our ‘slip’ of global marine coffee underwriters in an annual ‘confab’. goes by During this three-day conference, ox-cart to we learn from losses, examine new Beneficio, exposures, and evolve our insur- or in a Ch- ance coverage verbiage. ula Chevy truck headed to a local One topic is not overlooked: the warehouse, or is lifted onto a 2017 Since 2016. Wilbur Curtis has... eventual use of delivery drones. Triple E container ship headed Indeed, Amazon and Walmart are for Long Beach, or eventually by making these headlines with high drone to your customer’s door- profile drone deliveries…and some step. CO Emission Saved coffee shops are testing the use Good coffee insurance should 1,756,867.63 lbs. of drones to fly your coffee order always be evolving. As technology directly to your seat! opens new doors and oppor- We believe we are the first tunities for coffee growers and coffee insurers to have added merchants, you must be certain of Light Bulbs Powered ‘Drones’ to our list of approved attachment, conveyances, limits, 3,438,156.3 for a day conveyances! “Approved con- taxes, ordinances, no pass no sale, veyances” are the handmaidens and—of course—special valuations to financial interest attachment, for special growths. In short, when meaning the moment of financial there is an active risk assessment Equivalent Trees Planted interest is when your coffee cover- dialog between experienced 44,249.07 age should kick in. insurers and coffee shippers, See us at SCA Expo Any number of conveyances pro-active coverage will help good may come into play—whether deals become safer and better. BOOTH #1344 Join us for the Curtis VREXPERIENCE 6 THE DAILY EDITION | SUNDAY, APRIL 23, 2017

ADV_Fiera_SCAA_95,25x122,76_13Febbraio.indd 1 13/02/17 12:59 Honoring the 2017 Sustainability Award Winners KIM ELENA IONESCU

Brewers built by the sun.

Since 2016. Wilbur Curtis has...

CO Emission Saved 1,756,867.63 lbs.

Light Bulbs Powered 3,438,156.3 for a day

Equivalent Trees Planted See us at SCA Expo 44,249.07 BOOTH #1344 Join us for the Curtis VREXPERIENCE WHAT’S HAPPENING IN THE UNITED STATES COFFEE CHAMPIONSHIPS AREA?

U.S. CUP TASTERS CHAMPIONSHIP The U.S. Cup Tasters Championship (USCTC) does not ask contestants to judge or evaluate coffee for these preferences. Instead, the competition challenges competitors to test their sensory skills by discerning taste differ- ences in a “triangulation.” Tasters receive 8 sets of three cups, or triangles, where two cups are identical and one is different. The competitor with the ability to taste, smell, concentrate, and recall, those with the most correct answers in the shortest amount of time wins. U.S. BREWERS CUP The United States Brewers Cup (USBrC) is an exciting competition that highlights and celebrates the art of manual brewing. Competitors perform three services, Compulsory, Open Service, and Serve The Audience. Com- pulsory & Open Service are judged by skilled coffee tasters. The Compul- sory is a blind tasting, the competitors all brew the same coffee on their chosen manual devices. During Open Service competitors will brew and present their chosen coffee to the judges panel. U.S. ROASTER CHAMPIONSHIP The U.S. Roaster Championship (USRC) is designed to highlight the art and craft of coffee roasting. The U.S. Roaster Championship will have 2 rounds. In the first round, judges will blind sample competitor’s compulsory submis- sions and hear a short presentation from each competitor, describing the flavor notes and sharing green and roasted coffee knowledge. Attendees will have a chance to sample each competitor’s compulsory coffee. In the Second Round, competitors submit a roasted coffee of their own choosing. Again, the judges will blind sample the competitor’s roasted coffee and afterwards competitors will give a short presentation about their coffee to the judges.

8 THE DAILY EDITION | SUNDAY, APRIL 23, 2017 WHAT’S HAPPENING IN THE UNITED STATES COFFEE CHAMPIONSHIPS AREA? U.S. BARISTA CHAMPIONSHIP The United States Barista Championship (USBC) is a platform for baristas to enhance their espresso beverage making skills through an exciting and challenging competition. In 15 minutes, the barista must prepare and serve espressos, cappuccinos, and a personally designed signature beverage for four sensory judges; all while being assessed on their prepara- tion abilities by two technical judges.

BGA CAFÉ Each year, the Barista Guild of America (BGA) organizes the coffee service at the BGA Cafe in the U.S. Coffee Championship area. Staffed by certified Level 1 & 2 barista volunteers, the BGA Cafe is a great place to get some coffee before you enjoy the competitions. VENDOR VILLAGE The Vendor Village brings together fourteen companies showcasing products that range from coffee-themed t-shirts to Nepali coffee. Visit the Espresso Supply booth and check out barista tools and then head down the row to see the new ceramic filter from Kyuemon. Department of Brewology is retailing their t-shirts and other coffee swag and Rishi Tea is sampling cold brew tea. ound out your visit with a sample of the REDD Bar while learning about the importance of water from Global Custom- ized and Third Wave.

ROASTER VILLAGE This year’s Roaster Village invites attendees to explore and taste coffees produced and roasted by some of the best roasters in the industry. Roaster Village is set in a high-traffic location within the U.S. Coffee Championships area of the Washington State Convention Center.

THE DAILY EDITION | SUNDAY, APRIL 23, 2017 9 BEST NEW PRODUCT AWARDS

2 0 1 7 l e t t a e S BEST NEW

n PRODUCT o i t i a c o s s e a S f e p e cia lt y c of

EXHIBITOR BOOTH CATEGORY PRODUCT

Acaia Corp 1927 Coffee Accessories Acaia Orion Bean Counter

Breville 2255 Consumer Equipment (Electrical) The Oracle® Touch BES990BSS

Acaia (feat. December Dripper) 1927 Consumer Equipment (Non-Electrical) December Dripper

Pinhalense 919 Open Class ECO SUPER

Savor Brands 543 Packaging Pono 2017

Torani 1244 Specialty Beverage Flavor Additive Torani Signature Mint Syrup

Tipu's Chai 2909 Specialty Beverage Stand Alone Tipu’s Chai Now Concentrate Mix - Green Tea Chai

Coffee Laboratory 2234 Technology Insent TS-5000Z Taste Analyzer

Marco Beverage Systems 2237 Commercial Equipment Marco Mix

Flying Bird Botanicals 2108 Best Booth Design (10x10)

Tradecraft Outﬁ tters 2250 Best Booth Design (10x20)

Starbucks 1030 Best Booth Design (301+ sq. ft.)

BKON Level 6 Best Pop-Up Cafe Winner

Yunnan Coffee Skybridge Best Pop-Up Cafe (Runner up)

10 THE DAILY EDITION | SUNDAY, APRIL 23, 2017 BEST NEW PRODUCT AWARDS

STORE

Main Store Skybridge Mini Store Atrium Lobby Poster Store Level 4 Landing

STORE.SCA.COFFEE SCA Certified Home Brewers: A COMMITMENT TO QUALITY TARA SMITH

SCA’s Certified Home Brewer program has long been the recognized Golden Cup Ratio: The brewer mark of excellence when it comes to home brewing machines. The basket must allow for 55 grams of program recognizes brewers that meet SCA’s longstanding rigorous tech- coffee per one liter of water. nical requirements which are based on decades of industry knowledge Brewing time and and research by the Coffee Brewing Center. All SCA Certified Brewers temperature: Temperature must have met these requirements, which are based generally on proper water reach 197.6 F within one minute temperature, brewing time, and ability to brew within the Golden Cup and never exceed 204.8 F. Water recommendations. Essentially, if you see the SCA Certified Home brewer contact time with coffee: between mark on the packaging of a brewing machine, you can be assured of 4-8 minutes. consistent, delicious coffee. Requirements of quality include: Proper strength and extraction: The brewer and the program was even fea- must make a beverage with the tured by Cook’s Illustrated both in strength (solubles concentration) their print magazine and TV show. of between 1.15% and 1.35% It is exciting not only to see so resulting from an extraction many manufacturers commit to de- (solubles yield) of between 18.0% signing their brewers to meet SCA and 22.0%. technical requirements of quality, Uniformity of performance but to have the program become From green to roast and extraction: to ensure so highly visible to consumers! consistency, multiple brewers are One of the newest features of subjected to numerous brew cycle the program is a recently updated tests before passing the critical and released SCA Certified Home component of certification. Brewer logo. Designed to align Carafe Temperature: The with the new SCA brand, the logo Only HunterLab combines full container that receives the coffee will be transitioned onto the packaging of certified machines over visible spectrum analysis must contain a coffee temperature of no less than 176 F and no more the next year and will become the with SCAA Roast Classification than 185 F. Temperature must new mark of brewing excellence numbers, providing the most be maintained during the first 30 for home brewers. accurate and consistent minutes of holding time. Recognizing that standards of excellence can and should extend color values available Emma Sage, SCA Coffee Science Manager, has been at past just home brewers, SCA is to the coffee industry. the helm of this program since looking towards expanding this 2011 and tests brewer models program to include more equip- and prototypes every quarter. ment such as espresso machines “Engineering a coffee brewer to allow for even more member that meets the delicate balance companies to participate and of proper brewing elements is a demonstrate their dedication to challenging one. It takes a real quality in brewing. time and resource commitment Peter Giuliano, SCA’s Chief from producing companies to get Research Officer, notes, “As these brewers right.” This program specialty coffee continues to grow is part of SCA’s Research Center, as a phenomenon, more and more an institution that exists to drive, people want to have the Specialty support, and disseminate scientific experience at home. The brewing research throughout the special- equipment companies are a big ty coffee community.You might part of making that possible are have noticed that the list of SCA worth celebrating, and we seek certified home brewers has grown to support their mission to spread in the past few years to include not this experience to every kitchen only long-participating compa- and every breakfast table.” Booth#541 nies like BUNN and Bonavita but If you’re interested in learning also new certified brewers from more, or submitting your prototype KitchenAid, OXO, Behmor, Wilfa, for testing, contact Emma Sage at Cuisinart. Many high-end distribu- [email protected] tors such as William Sonoma and TARA SMITH IS THE DIRECTOR Sur La Table have taken notice and OF MARKETING FOR created customized merchandising THE SPECIALTY COFFEE displays for SCA certified brewers ASSOCIATION.

12 THE DAILY EDITION | SUNDAY, APRIL 23, 2017 Spring is in the air and clinicians in Latin America and East it’s been a time of rebirth Africa. Grounds for Health helped Spring Changes at Grounds for Health pioneer the Single Visit Approach, JUSTIN MOOL at Grounds for Health. which has become the gold We’ve been working hard on a standard in hard-to-reach plac- new organizational strategy that es. But at Grounds for Health, could change the way the world we pride ourselves on being thinks about cervical cancer pre- innovative and staying nimble. vention. We are close to launching an exciting new campaign that will MORE CAN BE DONE. leverage existing technologies and We are experts at reaching develop new protocols to focus women in the developing world solely on women already exposed who have limited to no access to the human papillomavirus, the to health care services. We are precursor to cervical cancer. known in the global health com- For over 20 years, Grounds for munity as an organization that Health and the specialty coffee possesses a unique combination community have worked together of clinical credibility and local to improve the health of women in agility. coffee-growing communities. We Grounds for Health is poised have screened more than 72,000 to use this expertise to develop women, treated over 5,200 and new diagnostic and treatment trained 460+ community-based protocols to screen and treat

more women, more quickly, and biggest fundraiser, it’s a great way more cost-effectively than ever to improve the lives of women in before. the developing world. Contact us at (802) 876-7835 or CERVICAL CANCER: visit http://www.groundsforhealth. THIS IS YOUR WARNING org/strategy for more information. CALL. WE WILL END YOU. Be sure to visit us at Booth #1011. Our co-founder Dan Cox Get in on the ground and other members of our Board level and support Grounds for of Directors will be attending the Health. Expo and available to meet with If you’re a coffee importer interested stakeholders to share or roaster/retailer, participate more about our new strategic in the next Grounds for Health direction. Auction on June 1st. As our

THE DAILY EDITION | SUNDAY, APRIL 23, 2017 13 WHAT DOES COMMUNITY MEAN TO YOU? The world’s ﬁnest green coffee With millions of people where you’re from, what color “We belong to a diverse and It’s what fuels us. Well, that and you are, what religion you follow, dynamic community in which coffee. Every day we see beau- around the world earn- what job you do, we’re all working tiful examples of people sharing right in the palm of your hand everyone is welcome and has ing their living through together, united by our passion for a place at the table. Specialty stories, helping each other, and coffee. That’s what the community coffee’s message of inclusivity – in raising questions that help us all Simple, connected, complete and free for buyers - hub.cropster.com coffee, the community means to me—collaborating for which there is no prerequisite for move forward. There’s no limit to a that supports the indus- the betterment of all involved with expertise to belong – continues to life in coffee with an open commu- coffee which we love so much.” nity like ours.” try is more important inspire new coffee enthusiasts and Jackie Malone, SCA Senior long-time professionals. It allows Katie Cramer, SCA Senior than ever. At SCA, the coffee Community Manager, Europe space for new ideas and resources. Community Manager, U.S. community is at the heart of what we do every day. With “As the Chinese proverb goes, chapters around the world, we no journey of 1,000 miles can be have a team of people who are made without small steps. The charged with making sure that growth of coffee community the members of this communi- means that the bond connecting ty are represented within the consumers with specialty coffee is association. We asked them to improving all the time. These days, share what ‘community’ means the Asian market is fi lled with both to them—here’s what they said: competition and opportunities. It is like a new-born child –discover- “We are so blessed that, with ing, dynamic, open and inclusive. I Order samples Get the whole story all the turmoil that’s going on believe that Asia will become a key in the world at the moment, in part of coffee development in the coffee we’re a united communi- long term.” Find unique coffees from trusted sellers Complete information you can use and share ty. And although we’re global, Charlotte Wang, SCA Senior our community often feels like Community Manager, Asia a small village.swiss It water doesn't snow matterwhite r03v05_mh-scaa.pdf 1 3/2/17 3:53 PM

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14 THE DAILY EDITION | SUNDAY, APRIL 23, 2017 hub.cropster.com The world’s ﬁnest green coffee right in the palm of your hand Simple, connected, complete and free for buyers - hub.cropster.com

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