Rugby League Interest Only 1,160,000
HOS.0018.0001.5258 AN U N C O MMON SENSE O F THE CON SUMER,., Ill INTRODUCTION 2016 represents the 13th edition of the Nielsen Sports Football Benchmarking Report. The report is designed to provide a robust assessment of key trends shaping the Australian football landscape, whilst also assessing the relative reach and media value derived by clubs within the four major professional football codes in Australia - AFL, A League, NRL and Super Rugby. We trust you will find the 2016 edition of the benchmarking report to be informative. For more information on the Nielsen Sports research collated within this report, please do not hesitate to contact us. HOS.0018.0001.5259 AN UNCOMMON SENSE OF THE CONSUMER,., Ill PART I: KEY TRENDS SHAPING THE 2016 FOOTBALL LANDSCAPE HOS.0018.000m1.5260 WESTERN I BULLDOGS The AFL's new super coach, Luke Beveridge, has overcome .. .. a Preliminary Final hoodoo and a 62-year drought, to lead the Western Bulldogs to the 2016 AFL Premiership. Ranked •~9' outsiders for every finals match, the Bulldogs claimed the premiership from 7th position on the ladder. '-REMIEllS)• Along the way, the Club has smashed through to lead the ~ ~oy AFL across most commercial metrics. HThe Bulldogs achieved substantial growth across all key commercial metrics in 2016" Largest cumulative TV audience in the AFL (up from 13th in 2015) NOTE: All SPONSORS (LEAGUE, TEAMS & MEDIA 8UYl'RS) Copyright© 2016 The Nielsen Company {US). LLC All rights reserved Confidential and Proprietary. HOS.0018.0001m.5261 THE 'SUPERSTAR' EFFECT On 3rd August, Jarryd Hayne returned to Australian sport, signing with the NRL's Gold Coast Titans, drawing massive JARRYD HAYNE media coverage and a spike in fan interest.
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