r e b m e v o n n i d e h c n u a L ¬ 2 0 0 2 e u s s i r e t n i W - l l a F Règles:Zéro issue #2 - Type Magazine Edited by Stéphane Giner through www.regleszero.com with a great help from all contributors and Philippe Aubert. The project continues.... Règles:Zéro project is still alive ! Here come the second issue, more than 6 month after the 1st one... I was very occupied and i would like to see if the first PDF will be a succes before launching issue #02. More than 65,000 downloads later, i decided to create this new PDF. I will try to publish every two month from now, with less pages but still with fresh types and interviews ! For the moment, there’s noone to translate reviews, articles and interviews in french / english like in the 1st issue. (as you can see i’m a french frog and my english is not so good... and i decided to write in english to be read worldwide, i apologize.... :) Règles:Zéro is looking for active members for DTP and french/english trans- lating ! We are also looking for submissions : types to present, Interviews, articles, reviews, free types to distribute here, illustrations, photos, etc... Feel free to contact me to get more informations >> http://www.regleszero.com >> [email protected] This magazine is a cooperative magazine and to keep the free spirit of it, we decided to give the readers a chance to grab some fonts from our website. Many of the fonts were designed by me for the magazine needs, so don’t expect to get masterpieces ! Sometimes only caps, sometimes missing accented letters, etc... But we all hope that you will have fun with them. We are always looking for free fonts to exclusively distribute here. So, if you are a junior or senior designer, think about placing a font of your own in our website ! It’s a totally open place for font lovers ! See you very soon ! --Stéphane Giner CarlosSEGURAT26 interviewed the 09/22/2002 by S.Giner for Règles:Zéro magazine. Hi Carlos Segura, you are my responsibilities (in addition the leader of T26, Segura-inc, to driving the truck and being the Segura interactive, 5inch and drummer) was promotions, and Thickface. WOW ! Can you when I left, I threw all that stuff present yourself, and tell us what I did to promote the band into you did before you became this a book and got my first job as a successful businessman everyone production artist at an envelope knows now ? company (my job was to design I don’t know about successful, the return-addresses for bank but I do try to do what pleases deposit envelopes). My first real me and the people who work for break was at an agency in New me. I shoot for “happiness” and Orleans, and after a few more job everything else will fall into place. changes, I moved to Chicago (always wanting to move here I was born in Cuba, and came to because I liked the way the name the United States in 1965 when I of the city sounded) in 1980. I’m was nine. I grew up in Miami, and glad I did because that’s where at a very early age (12) got into a I met my wonderful wife, Sun. I band as their drummer. I remained worked for advertising agencies, there until I was nineteen. One of such as Marsteller, Foote Cone & Belding, Young & Rubicam, Ket- done some very interesting work, chum, DDB Needham and more, met some fine people, and have both here and in Pittsburgh for had the opportunity to do some- eleven years until coming to the thing for a living that I really realization that I was not happy enjoy. creatively, so I quit and started Se- gura Inc. in 1991 to pursue design, Can you present your team? with the goal of trying to blend as (and the very important PET much “fine art” into “commercial DEPARTMENT ?) art” as I could. Our key members are, Sun Segura, Tnop, Dave Weik, Silas Dillworth, In 2000 we split Segura Inc. into Stacey Rex and me. We also work two dedicated companies and with a handful of off-site creatives formed Segura Interactive. on a regular basis as needed. In 1994, the [T-26] digital type foundry was born to explore the Be honest with me please, Car- typographical side of the business, los: how much time of your day and that too has been received does type really occupy? and with open arms. [T-26] Is now what is the part of types in your distributed throughout the world. business? In 1996 we started the independent This is a tricky question because, record label, “THICKFACE” with truthfully, type has always oc- our first release entitled “Mobile” cupied my full attention at varied by Deep, followed by “EVL”, degrees. The reality is that I’ve al- Aquagirl by “Everplastic”, “Micro- ways used type as “body language” naut”, “Ecohed”, “Jive Council”, in addition to the obvious vehicle (fusion jazz), Sister Machine Gun for words. I start everything with and a second effort by Micronaut. type. Ideas, thoughts, mindset, de- We’ve recently put this on the back sign, concept and even sound. I am burner a bit to focus on our new happy to report that I am still very venture, 5inchc.com In February active in the creative process. It of 2000, we founded 5inch.com”, becomes harder and harder every- which launched Setember 2001. day when you have companies to I have been very fortunate. I’ve run, and as if that wasn’t enough, I try to do more than “run” them, of the consequences to foundries I’d like to think that I am nursing and the designers they represent. them into something better. Most take it for granted that this work even exists. Is hard enough Carlos, in the last issue I in- to make ends meet. terviewed designers who try to distribute their fonts themselves. You should receive tons of type On the record some say that this samples every month from is the best distribution model, designers who wish to be distrib- but off the record some swear uted through T-26. And many that the whole business of sell- R:0 readers certainly dream to ing fonts is a big headache. have a type in your catalog... What can you tell What is the selec- me about your tion process, and experience with can you give some the advantages and advice for those disadvantages of who want to submit your font distribu- fonts? tion model? We have a submis- sions guileless The first thing I tell posted online to designers that want assist new members. to become part of the T-26 family Go to T26.com, then in the left is that if they are doing it to make menu bar, go to “policies” then money they should stop now. “submissions”. Once we get the That’s not to say that you won’t, fonts, we look at it and pass it but it is an understatement to say around to the entire shop. We then that it is difficult. judge on uniqueness, technical The obvious problem is theft. I achievement, similarity to other tried to search for a softer word fonts we have, usability and size than that, but it is just a fact. of family. We have become very Our industry is going thru a very selective because we have been uncertain time because it is so easy in the process of re-inventing our to copy a font, and nobody thinks collection, as we do every 2 to 3 years. In fact, we just dropped is to accept that because if you about 50 fonts that had been in don’t you’ll be pissed off all the our collection for some time that time. I addressed this in a question we felt needed to be removed to above, but I’ll add that it is like the achive our goals. MP3 category. We all copy them because we can and we don’t think Do you think designing fonts is a of the consequences. I don’t under- good way to pay the bills ? stand why our industry doesn’t No. speak about this more like the music industry. Perhaps because it If you had to choose only one is unpopular? font in your huge t-26 catalog wich one it will be ? To finish with the font part of I can’t answer that. In fact, I go this interview, can you present out of my way not to, because I your future t-26 projects and believe that it is dangerous to have your very last type ? a favorite. When you do, you tend Our current and largest project is to use it all the time and I think a 1oth anniversary book about the you should consider typography foundry. And my latest produced selection as part of the connecting font isn’t a font but a set of ding- phase of any assignment. Select bats called “PeePod”. It is made of the font that is appropriate for the men’s urinal filters. I just did it for strategy, not which one you like. fun and am surprised how well it sells. It actually is a good example Ok, and now if you had to of how I operate ( and I suspect all choose only one font in another creatives do as well) which is to catalog? say that we seem to be more aware same answer as above.