Bad World: The Negativity Bias and International Politics
Dominic Johnson and Dominic Tierney1
Abstract
Political scientists have often highlighted the role of positive biases such as overconfidence as an important dynamic in international relations and a cause of war. However, psychologists have recently stressed that people display a range of negative biases as well, which may be even more pervasive and powerful. Across a wide variety of psychological domains, a consistent pattern emerges in which “bad is stronger than good.” Compared to positive information and events, negative information and events cause greater physiological, cognitive, and emotional reactions, are processed more thoroughly, and produce memories that last longer—a collection of phenomena that converge to paint the world in a bad light. We show how the “negativity bias” provides a unifying explanatory framework to explain disparate and puzzling phenomena in international relations, including threat inflation, the security dilemma, gambling in the face of loss, and the tendency for leaders to learn from failures rather than successes. We also show that the negativity bias compliments, rather than contradicts, the literature on overconfidence: optimism and pessimism occur in different and predictable contexts, generating a range of novel predictions for international relations.
Just as courage imperils life, fear protects it. —Leonardo da Vinci
I hate to lose more than I love to win. —Jimmy Connors
The evil that men do lives after them; the good is oft interr’d with their bones. — Shakespeare, Julius Caesar
1 Dominic Johnson, professor of biopolitics, University of Edinburgh, UK; Dominic Tierney, associate professor of political science, Swarthmore College. Contact email: [email protected]
1 In the early years of the twentieth century, Germany was the greatest power in Europe. It
had a dynamic and growing economy, and was protected by the strongest army and the
second most powerful navy on Earth. Nevertheless, Berlin was terrified by the prospect
of being encircled by enemies. In 1912, Chancellor Theobald von Bethmann Hollweg
wondered whether it was worth planting new trees on his estate given that “the Russians
would be here in a few years in any case.”2 Despite Germany’s power, as Jonathan
Steinberg put it: “here were her leaders, nervously expecting Sir John Fisher [and the
British Fleet] at any moment, or the hordes of invading Slavs. The normal techniques of
historical analysis must grind to a halt before this German weltpolitische Angst.”3
German paranoia before World War I, and Berlin’s proclivity to dwell on every
negative sign while ignoring positive developments, illustrates a more general tendency
in international relations where “bad is stronger than good.” Here, “good” refers to
information, events, beliefs or feelings with the potential to cause desirable or positive
outcomes. “Bad” refers to factors with the potential to cause undesirable or negative
outcomes.4 States experience numerous events that are good (acquiring wealth, achieving
military victories, or gaining allies) and numerous events that are bad (losing resources,
suffering military defeats, or gaining enemies). Despite the occurrence of both good and
bad events, however, states tend to fixate on bad information. They focus on threats, are
averse to losses, and draw lessons from failures more than successes.
2 Hamilton, R.F. and Herwig, H.H., eds., Decisions for War, 1914-1917 (Cambridge: Cambridge University Press, 2003), p. 76. 3 Steinberg, J., "The Copenhagen Complex," in 1914: The Coming of the First World War, ed. Laqueur, W. and Mosse, G.L. (New York: Harper & Row, 1966), p. 39. 4 Baumeister, R.F. et al., "Bad Is Stronger Than Good," Review of General Psychology, Vol. 5, No. 4 (2001), pp. 323-370.
2 These puzzling behaviors can be explained by what psychologists call the
“negativity bias.” Humans display a range of psychological dispositions that converge to
make their thoughts, goals, and recall systematically primed to attend to bad events more
than good ones. Negative events cause greater physiological, cognitive, and emotional
reactions, are processed more thoroughly, and produce memories that last longer,
compared to good information. In a landmark review of the literature, Baumeister and
colleagues described the negativity bias as “one of the most basic and far-reaching
psychological principles.”5
Despite its significance, the “negativity bias” has received little or no attention in
political science.6 One component of the negativity bias—loss aversion—is well known
as part of prospect theory, but scholars in political science may be unaware that this is
just one component of a much broader phenomenon.
The negativity bias has several important implications for international relations
theory and practice. First, the negativity bias offers a coherent way to organize multiple
psychological factors. There is a considerable literature on the role of psychological
dispositions in international relations, such as emotions, reputations, and numerous biases
in judgment and decision-making.7 The negativity bias combines a number of apparently
disparate psychological phenomena into a single “meta-bias”—a fundamental disposition
that offers significant explanatory power and applies over a wide range of conditions.
5 Ibid., p. 357. 6 Among the handful of works to mention the “negativity bias,” see Levy, J.S., "Applications of Prospect Theory to Political Science," Synthese, Vol. 135, No. 2 (2003), pp. 215-241; Sheafer, T. and Dvir- Gvirsman, S., "The Spoiler Effect: Framing Attitudes and Expectations toward Peace," Journal of Peace Research, Vol. 47, No. 2 (2010), pp. 205-215. One early example from political science is Jordan, N., "The "Asymmetry" Of "Liking" And "Disliking": A Phenomenon Meriting Further Reflection and Research," Public Opinion Quarterly, Vol. 29, No. 2 (1965), pp. 315-322.
3 Second, the negativity bias has important consequences for international relations theory. The bias supports features of realist theory, explaining why states fear each other and fail to cooperate, and why the security dilemma is so pervasive. The independent variable—psychological bias—deviates, however, from the traditional realist focus on the international system. The negativity bias also suggests limits on the explanatory power of constructivism. If leaders are predisposed to focus on threats more than opportunities, fight harder to prevent losses than to make gains, and draw analogies with failure rather than success, then the potential for constructing state relations is bounded in predictable ways.
Third, the implications for policy-makers are also considerable. The negativity bias can encourage threat inflation, risky gambles in the face of loss, and skewed learning from history. Although one can counsel a leader to be self-aware, it is difficult for an individual to ward off the effects of psychological biases, especially meta-biases such as the negativity bias that are supported by numerous reinforcing mechanisms. Instead, policy-makers must create decision-making routines that are specifically designed to avoid falling prey to the negativity bias.
Fourth, the negativity bias co-exists with biases towards positivity. People tend to be overconfident about their abilities, their control over events, and their future life chances. This apparent contradiction can be explained by the fact that each bias applies to different domains. People are drawn toward negative information about the external environment and other actors, but they are drawn to positive information about themselves. This combination of biases may explain a significant paradox in international relations: the fear that underlies the security dilemma in peacetime, and the prevalence of
4 overconfidence on the eve of war. Decision-makers overstate the number and severity of
threats they face, while simultaneously exhibiting overconfidence about their capacity to
deal with those threats—a potential recipe for disaster.
The paper is divided into six sections. The first section introduces puzzling
behaviors in international relations where bad is stronger than good. The second section
shows how these behaviors can be explained by the negativity bias. The third section
explores the negativity bias with a case study of the Vietnam War. The fourth section
explains the relationship between the negativity bias and the positivity bias. The fifth and
concluding section considers the implications for major theoretical paradigms in
international relations, and for policymakers.
PUZZLES IN INTERNATIONAL RELATIONS
Many scholars have noted puzzling phenomena in international relations where negative
information exerts a more powerful influence than positive information—or in other
words, where bad is stronger than good. This behavior is evident at three distinct
chronological stages of interactions between states (Figure 1): (1) threat sensitivity,
where leaders show greater receptiveness to, and processing of, threatening information
that appears on the “radar”; (2) loss aversion, where leaders tend to gamble when facing
potential or actual losses; and (3) failure salience, where leaders and publics learn from
past disasters more than triumphs.8 Below, we explain each of these stages in turn.
8 In terms of our chronology, loss aversion can occur at two slightly different time points: (1) when a decision-maker is weighing up options that involve potential losses contingent on the decision (e.g. should I accept a continuing loss of status or fight a war to try and restore it?); or (2) when a decision-maker has
5
Chronology Prior to event → During event → After event
Behavior where “bad Threat Loss Failure
is stronger than good” Sensitivity Aversion Salience
Figure 1. Bad is stronger than good at three chronological stages of interaction among states: assessing threats (prior to the event), anticipating or experiencing loss (prior to and during the event) and reflecting on failure (after the event).
Threat Sensitivity
In international relations, leaders tend to be extremely sensitive to threats. Stephen Van
Evera described threat inflation as “a pervasive feature of international politics and an
important cause of international conflict. States have a chronic tendency to exaggerate the
aggressiveness and offensive capabilities of other states.”9 There are innumerable
examples of threat inflation, from misplaced British fears in the 1750s that France was
about to invade North America, to German paranoia about “encirclement” before World
War I, from exaggerated beliefs about Soviet ICBM strength in the early 1960s (the
supposed “missile gap”), to overestimates of Iraq’s WMD strength before 2003.10
already incurred losses as part of an ongoing policy, and these losses contribute to the decision on what to do next (e.g. should I cut my losses and withdraw, or keep fighting so that lives lost were not in vain?). 9 Van Evera, S., "Foreword," in American Foreign Policy and the Politics of Fear: Threat Inflation since 9/11, ed. Thrall, A.T. and Cramer, J.K. (New York: Routledge, 2009), p. xi. 10 On German fears see Lebow, R.N., Between Peace and War: The Nature of International Crisis (Baltimore: John Hopkins University Press, 1981), p. 255; Steinberg, "The Copenhagen Complex," p. 39, Fulbrook, M., A Concise History of Germany (Cambridge: Cambridge University Press, 1995); Hamilton
6 Information on threats as opposed to opportunities is often received and processed
in an asymmetric manner. Whereas states fixate on signs of danger, Deborah Larson
found that information suggesting that an enemy is behaving favorably tends to be
“ignored, overlooked, or dismissed as propaganda.”11 Even when leaders assess similar
states in the same period, negative information seems to have the upper hand. During the
1970s, for example, Robert Jervis noted that the United States paid more attention to
negative data suggesting a potential loss of influence in Ethiopia than to positive data
suggesting a gain of influence in Somalia.12 The same asymmetry is evident in domestic
politics. In an analysis of U.S. public opinion during the Cold War, Miroslav Nincic
found that: “the penalties facing the leader found guilty of mistakenly underreacting to a
Soviet threat are far more severe than those inflicted on one whose error consists of
wrongly overreacting to that threat.”13
Policy-makers and scholars recognize that the intentions of other states can
change, but they focus far more on the danger of a shift from benign to malign intent,
rather than vice versa.14 Larson found that there were multiple occasions during the Cold
War when mutual mistrust prevented an alleviation of the conflict despite the interest of
both sides in cooperating. “A state widely regarded as unreliable, such as the former
and Herwig, eds., Decisions for War, 1914-1917, p. 70. On the missile gap, see Renshon, J., "Assessing Capabilities in International Politics: Biased Overestimation and the Case of the Imaginary 'Missile Gap'," Journal of Strategic Studies, Vol. 32 (2009), pp. 115-147. On Iraq, see Jervis, R., "The Confrontation between Iraq and U.S: Implications for the Theory and Practice of Deterrence," European Journal of International Relations, Vol. 9, No. 2 (2003), pp. 315-337. 11 Larson, D.W., Anatomy of Mistrust: U.S.-Soviet Relations During the Cold War (Ithaca, NY: Cornell University Press, 1997), p. 14. 12 Jervis, R., "Political Implications of Loss Aversion," Political Psychology, Vol. 13, No. 2 (1992), pp. 187- 204, p. 189. 13 Nincic, M., "U.S. Soviet Policy and the Electoral Connection," World Politics, Vol. 42, No. 3 (1990), pp. 370-396, p. 374. 14 Tang, S., "Fear in International Politics: Two Positions," International Studies Review, Vol. 10, No. 3 (2008), pp. 451-471.
7 Soviet Union, will have to carry out many cooperative acts to convince the other side that
it can be trusted to honor an agreement. Whereas trust takes a long time to create, it can
be destroyed in an instant.”15 Many in the West were slow to trust Mikhail Gorbachev
and reciprocate Soviet approaches in the 1980s due to the belief that Moscow would
quickly revert to the expected aggressive and intransigent behavior.16
The tendency to prioritize threats in international relations is also part of the
foundational concept of the security dilemma. Defensive actions intended to enhance
security such as military spending can inspire fear and distrust, producing arms races and
war—even among states with compatible interests.17 Leaders appear to be inclined to
assess their rival’s behavior in the worst possible light: as a demonstration of predatory
motives. It is therefore difficult to avoid the security dilemma through policies of restraint
or reassurance. The Soviet reduction in conventional forces in the 1950s and 1960s, for
example, did not lead to a substantial reappraisal of Soviet motives in the United States.18
The greater sensitivity to negative information is also evident in other domains of
international relations. In one study on public attitudes toward trade, Michael Hiscox
found that giving subjects negative information (the possibility of job losses) reduced
15 Larson, Anatomy of Mistrust, p. 33. 16 Ibid. 17 Jervis, R., "Cooperation under the Security Dilemma," World Politics, Vol. 30, No. 2 (1978), pp. 167-174, p. 169; Herz, J., Political Realism and Political Idealism: A Study in Theories and Realities (Chicago, IL: University of Chicago Press, 1951); Tang, S., "The Security Dilemma: A Conceptual Analysis," Security Studies, Vol. 18, No. 3 (2009), pp. 587-623; See also Schweller, R.L., "Neorealism’s Status Quo Bias: What Security Dilemma?," Security Studies, Vol. 5, No. 3 (1996), pp. 90-121; Glaser, C.L., "The Security Dilemma Revisited," World Politics, Vol. 50, No. 1 (1997), pp. 171-201, pp. 182-183; Wendt, A., "Anarchy Is What States Make of It: The Social Construction of Power Politics," International Organization, Vol. 46, No. 2 (1992), pp. 391-425, p. 407. 18 Montgomery, E.B., "Breaking out of the Security Dilemma: Realism, Reassurance, and the Problem of Uncertainty," International Security, Vol. 31, No. 2 (2006), pp. 151-185.
8 support for trade expansion by 17 percent, but giving subjects positive information (the
possibility of lower prices) did not increase support for trade expansion.19
Johan Swinnen found similar results with information on global food prices.
Alterations in food prices produce both winners and losers: high prices advantage poor
rural farmers, and disadvantage poor urban workers, whereas the reverse occurs with low
prices. But the reporting of price movements tends to accentuate the negative. When
prices are high, media coverage focuses on the urban poor; when prices fall, coverage
focuses on the rural poor. The bad news is always more salient.20
Negative framing can also have a greater impact than positive framing on public
attitudes toward international issues. During the Israeli-Palestinian peace process from
1995 to 2003, one study found that the “media presentation of peace and security
conditions as deteriorating has a significant negative influence on the public’s
expectations…[but]…a presentation of an improving situation has an insignificant
effect.”21 This was a problem because the media fixated on negative events like “conflict,
threats and danger,” and thus acted as “peace spoilers.”
Loss Aversion
19 Hiscox, M.J., "Through a Glass and Darkly: Attitudes toward International Trade and the Curious Effects of Issue Framing," International Organization, Vol. 60, No. 3 (2006), pp. 755-780. 20 In 1990, the World Bank claimed that “depressed world prices” had “lowered rural incomes…Because the majority of the world’s poorest households depend on agriculture and related activities for their livelihood…[this]…is especially alarming.” But in 2008, the World Bank claimed that: “The increase in food prices represents a major crisis for the world’s poor.” Swinnen, J.F.M., "The Right Price of Food. Discussion Paper 259/2010," LICOS Discussion Paper Series (2010), pp. 10-11; Patterson, T.E., Out of Order (New York: Vintage, 1993). 21 Sheafer and Dvir-Gvirsman, "The Spoiler Effect: Framing Attitudes and Expectations toward Peace," p. 211.
9 A second puzzling phenomenon in international relations also reveals the primacy of bad
over good: loss aversion. Whereas threat sensitivity focuses on dangers emerging on an
individual or a state’s “radar,” loss aversion concerns human responses to the prospect or
experience of negative events, and tends to occur chronologically later in time. When
states envisage or encounter a gain they are relatively cautious, but when they foresee or
experience a loss they adopt risk-seeking behavior.22 According to Jonathan Mercer, loss
aversion “suggests that fear of loss and not hope of gain causes most wars, that threats
against a state in the domain of loss may backfire, that we should anticipate lower than
optimal levels of trade (because people overvalue goods in their possession), and that
radical economic plans aim to avoid losses rather than to secure equivalent gains.”23
Leaders expend more effort to prevent or overturn a loss than to make a
comparable gain. For example, during the Iranian Hostage Crisis, the Jimmy Carter
administration faced a certain loss of reputation and domestic support if it did nothing,
and instead chose the risky gamble of a rescue mission, which went disastrously wrong.24
More generally, Jeffrey Taliaferro has argued that great powers are averse to accepting
even relatively minor losses in wartime, and instead gamble by persevering in conflicts.25
Mark Haas also explained U.S. and Soviet behavior during the Cuban Missile Crisis as a
22 Kahneman, D. and Tversky, A., "Prospect Theory: An Analysis of Decisions under Risk," Econometrica, Vol. 47 (1979), pp. 263-291; Levy, "Applications of Prospect Theory to Political Science."; Levy, J.S., "Loss Aversion, Framing Effects and International Conflict," in Handbook of War Studies 2, ed. Midlarsky, M.I. (Michigan: University of Michigan Press, 2000); McDermott, R., Risk-Taking in International Politics: Prospect Theory in American Foreign Policy (Ann Arbor: University of Michigan Press, 1998); Mercer, J., "Prospect Theory and Political Science," Annual Review of Political Science, Vol. 8 (2005), pp. 1-21. 23 Mercer, "Prospect Theory and Political Science," pp. 11-12. 24 McDermott, Risk-Taking in International Politics. 25 Taliaferro, J.W., Balancing Risks: Great Power Intervention in the Periphery (Ithaca, NY: Cornell University Press, 2004).
10 product of risk-acceptance in the domain of losses.26 Meanwhile, Miroslav Nincic found
that public and congressional support for the use of force tends to be higher when the
operation is designed to prevent a loss rather than produce a new gain.27
Failure Salience
The greater strength of bad over good is also apparent in how leaders and publics
remember and learn from history. Here, learning refers to “a change of beliefs, the degree
of confidence in one’s beliefs, or skills as a result of the observation and interpretation of
experience.”28 One of the major ways that leaders learn from the past is by drawing
historical analogies, or “an inference that if two or more events separated in time agree in
one respect, then they may also agree in another.”29 Analogies are a form of data retrieval
that provides guidance for policy-making, by clarifying the strategic and moral stakes in a
crisis, and the likely success of different strategies.
History, of course, is replete with potential parallels, so which analogies stand out
for leaders? Decision-makers are more likely to draw analogies with past debacles rather
than triumphs—an asymmetry that we call failure salience. Analogies can either be
positive (referring to previous successes as models to repeat) or negative (referring to
previous failures as warnings to avoid). Leaders tend to highlight warnings from history
rather than models to emulate. Especially powerful are failures that were unexpected at
26 Haas, M.L., "Prospect Theory and the Cuban Missile Crisis," International Studies Quarterly, Vol. 45, No. 2 (2001), pp. 241-270. 27 Nincic, M., "Loss Aversion and the Domestic Context of Military Intervention," Political Research Quarterly, Vol. 50, No. 1 (1997), pp. 97-120. 28 Levy, J.S., "Learning and Foreign Policy: Sweeping a Conceptual Minefield," International Organization, Vol. 48, No. 2 (1994), p. 311. 29 Khong, Y.F., Analogies at War: Korea, Munich, Dien Bien Phu, and the Vietnam Decisions of 1965 (Princeton, N.J.: Princeton University Press, 1992), p. 6-7.
11 the time, although as Levy notes, even “predictable failures are still more likely to lead to
learning than are successes.”30
Ernest May, in his classic work on analogical thinking, “Lessons” of the Past,
does not distinguish between positive and negative analogies. According to the authors’
tally, however, May provides 105 instances of decision-makers drawing historical
parallels. In 87 cases (or 83 percent), decision-makers referred to past failures as
warnings to avoid, while in just 18 cases (or 17 percent), they referred to past successes
as models to emulate.31 This suggests that negative analogies are either more common or
deemed more important—at least in May’s sample.
Michael Roskin divided recent U.S. history into a series of eras, where foreign
policy was defined by the memory of a particular historical event: the isolationist
“Versailles paradigm” of the 1920s and 1930; the interventionist “Pearl Harbor
paradigm,” of the early Cold War; and the non-interventionist “Vietnam paradigm” of the
1970s. All of these paradigms are based on negative analogies, or perceived policy
failures. Interestingly, people did not tend to look back to previous successes. The non-
interventionists of the interwar period and the 1970s, for example, did not celebrate other
eras of American restraint. Instead, they criticized the debacles of World War I and
Vietnam.32
30 Levy, "Learning and Foreign Policy," p. 305; Sitkin, S.B., "Learning through Failure," Research in Organizational Behavior, Vol. 14 (1992), pp. 231-266. 31 May, E.R., Lessons of the Past: The Use and Misuse of History in American Foreign Policy (Oxford: Oxford University Press, 1973), pp. ix-121. States have also been found to be more likely to change alliance status if they perceived previous alliance decisions to have been bad rather than good. See Reiter, D., Crucible of Beliefs: Learning, Alliances, and World Wars (Ithaca: Cornell University Press, 1996). 32 Roskin, M., "From Pearl Harbor to Vietnam: Shifting Generational Paradigms and Foreign Policy," Political Science Quarterly, Vol. 89, No. 3 (1974), pp. 563-588.
12 Yuen Foong Khong began his book on historical analogies by offering a sample
of important historical parallels employed by statesmen—and every one is negative.
Officials sought to avoid a repeat of the War of 1812, World War I, Munich, Pearl
Harbor, revolutionary Cuba, the Pueblo Crisis, Vietnam, and the Cultural Revolution,
respectively.33
Scholarship on moral analogies, or parallels drawn with the ethics, rather than the
success, of a past action, also finds that leaders usually refer to previous negative actions.
For example, a major reason why the United States rejected a surprise air strike on the
Cuban missile sites in 1962 was the desire to avoid a “sneak attack” that would be
morally analogous to the Japanese assault on Pearl Harbor.34
The tendency to draw lessons from failures rather than successes is especially
important because it suggests that analogical thinking tends to eliminate policy options
from the menu, rather than adding new ones. Leaders draw parallels with historical
disasters, which serves to remove similar choices from consideration.35
Explaining the Primacy of Bad Over Good
33 Khong, Analogies at War, p. 3-6. 34 This phenomenon is consistent with the finding in psychology that when judging morality, immoral acts are more profound, more diagnostic, and carry more weight. We can all agree that negative behavior in international relations is wrong, but there is little consensus about positive moral behavior. Failing to intervene to stop genocide is more clearly wrong than any particular intervention to stop genocide is clearly right. Once we examine specific “moral” actions in international affairs, the normative clarity starts to blur, and we tend to question the motives of the actors involved. See Tierney, D., "“Pearl Harbor in Reverse”: Moral Analogies in the Cuban Missile Crisis," Journal of Cold War Studies, Vol. 9, No. 2 (2007), pp. 49- 77, p. 60. 35 Ibid., p. 60.
13 Overall there is strong evidence from international relations that bad is stronger than
good. When leaders survey the world, negative information appears to loom large,
promoting the inflation of threats, an aversion to losses, and the salience of past failures.
But how do we explain it?
One possibility is that this behavior fits perfectly well within the framework of
rational choice, in which actors calculate the probabilities and the associated costs and
benefits of each option, and then select the policy that is expected to produce the highest
utility.36
Threat sensitivity may be consistent with rational actor assumptions for at least
three reasons. First, threat sensitivity could be an effective strategy to maximize utility in
a dangerous world. Realists argue that mistrust reflects the behavior of rational states
with competing interests in an anarchic self-help system.37 If the costs of missing or
ignoring threats outweigh the costs of inflating them, it can be rational to overweight
negative information. States might waste resources in preparing for dangers that never
materialize, but this may be a small price to pay compared to the cost of attack by a rival
that is wrongly assumed to be benign.
But Larson and others have argued, however, that rational choice is not a good
explanation of threat inflation because the sensitivity to danger appears to systematically
undermine state interests.38 Francis Gavin, for example, described a dangerous tendency
toward “nuclear alarmism” which exaggerated the danger of nuclear proliferation. “By
36 See, e.g. Green, D.P. and Shapiro, I., Pathologies of Rational Choice Theory: A Critique of Applications in Political Science (New Haven: Yale University Press, 1994). Applied to war, see de Mesquita, B.B., The War Trap (New Haven: Yale University Press, 1981); Fearon, J.D., "Rationalist Explanations for War," International Organization, Vol. 49, No. 3 (1995), pp. 379-414.
38 Van Evera, "Foreword" in American Foreign Policy and the Politics of Fear; Larson, Anatomy of Mistrust.
14 overreacting to current dangers while mischaracterizing those of the past, however,
nuclear alarmists drive misguided policies that could threaten international stability and
U.S. interests today and in the future.”39 Furthermore, the rational explanation for threat
sensitivity has a high burden of evidence because it requires that actors consciously
decide to inflate threats as the optimum strategy in anarchy. In the archival record,
therefore, we would need to find that decision-makers chose to prioritize good over bad
as a deliberate strategy.
A second rationalist explanation for threat sensitivity holds that if good events in
international relations are more frequent than bad events, leaders may reasonably focus
on negative events because they are exceptions to the rule. States may expect other
countries to display neutral or moderately positive behavior most of the time, so
threatening behavior grabs attention because it represents the greatest deviation from this
reference point.40 However, the puzzle is not just that people are more likely to notice bad
events, but in addition, that those bad events are weighted more heavily in assessments
than good events.
A third rational explanation is that negative events in international relations may
be more diagnostic, or more revealing about the true nature of another actor than good
events. To maintain trust one needs to be good all the time, while mistrust can result from
a combination of good and bad behavior. Therefore, bad actions may be more instructive
than good actions in avoiding exploitation.41 The problem with this explanation is that it
39 Gavin, F.J., "Same as It Ever Was: Nuclear Alarmism, Proliferation, and the Cold War," International Security, Vol. 34, No. 3 (2009/2010), pp. 7-37, p. 9. 40 Lau, R.R., "Two Explanations for Negativity Effects in Political Behavior," American Journal of Political Science, Vol. 29, No. 1 (1985), pp. 119-139; Baumeister et al., "Bad Is Stronger Than Good." 41 Interestingly, in cases where extreme positive behavior is more diagnostic like intelligence (anyone can act dumbly, only an intelligent person can display high intelligence), subjects tend to weight positive behavior
15 begs the question of why there is an asymmetry in reputational assessment in the first
place. Why do good reputations require consistent positive behavior but bad reputations
do not require consistent negative behavior?
It is even more difficult to provide a rationalist explanation for loss aversion and
failure salience. If states are trying to maximize utility, why gamble in the face of loss?
Taliaferro argued that great powers persevere in failing conflicts far longer than a rational
cost-benefit analysis would predict.42 And if states are trying to maximize utility by
learning from history, they ought to evaluate both successes and failures. Instead,
officials learn from a skewed sample of potential analogies overwhelmingly focused on
failure.43
In all three cases, rational choice and accurate assessments would seem to be
more effective at maximizing utility than threat inflation, loss aversion, and failure
salience.44 Without a satisfactory rational explanation, therefore, what other factors may
explain these puzzles?
more highly in assessments. Profound immorality or high intellectual ability is certain evidence of evil or skill, while the reverse is not true. Skowronski, J.J. and Carlston, D.E., "Social Judgment and Social Memory: The Role of Cue Diagnosticity in Negativity, Positivity, and Extremity Biases," Journal of Personality and Social Psychology, Vol. 52, No. 4 (1987), pp. 689-699; Skowronski, J.J. and Carlston, D.E., "Negativity and Extremity Biases in Impression Formation: A Review of Explanations," Psychological Bulletin, Vol. 1 (1989), pp. 131-142; Peeters, G. and Czapinski, J., "Positive-Negative Asymmetry in Evaluations: The Distinction between Affective and Informational Negativity Effects," European Review of Social Psychology, Vol. 1 (1990), pp. 33-60. 42 Taliaferro, Balancing Risks. 43 May, Lessons of the Past. 44 Alternative variables may explain specific instances where bad is stronger than good. Leaders may, for example, highlight threats for domestic political gain. But such factors are not a parsimonious explanation for the primacy of bad over good in widely varying domains. In addition, if leaders highlight threats to win domestic support, this begs the question: why is the public attentive to this argument? Larson, Anatomy of Mistrust., p.15.
16
THE NEGATIVITY BIAS
The primacy of bad over good in international relations can be explained by what
psychologists call the “negativity bias.” Although the psychology literature often appears
to have an example of every conceivable bias, a striking pattern stands out. There is a
general negativity bias in the way human brains works, where negative factors have
greater effects than positive factors in cognition, motivation, emotion, information
processing, decision-making, learning, and memory. Crucially, this is not a conscious
strategy that humans select to maximize utility in today’s environment. Instead, it appears
to be a fundamental predisposition rooted in the evolution of human cognition.
In 2001, renowned psychologist Roy Baumeister and colleagues published a
landmark study of the negativity bias. Following their review of a vast range of
psychological literature, the authors found the primacy of bad over good to be so
systematic and pervasive that it represents a “general principle or law of psychological
phenomena.”45 Despite their efforts to identify contrary instances where good might be
stronger than bad, there were “hardly any exceptions … [and psychologists] may have
overlooked the extent of [the rule’s] generality.”46 A second major review by
psychologists Paul Rozin and Edward Royzman reached a similar conclusion, finding a
profound negativity bias in human cognition. When bad and good co-exist, bad usually
45 Baumeister et al., "Bad Is Stronger Than Good," p. 323. 46 Ibid., pp. 323, 324.
17 dominates human perceptions—“a very general principle” that “holds across a wide
range of domains.”47
Identifying a negativity bias in human psychology is not straightforward because
it is difficult to show that good and bad events are objectively equal. However, the
experimental studies reviewed by Baumeister et al. and Rozin and Royzman have
confirmed and replicated the phenomenon in carefully controlled laboratory conditions,
where positive and negative stimuli can be manipulated to be identical in magnitude (e.g.
monetary reward and loss) and other factors ruled out. Furthermore, these experiments
show that when there is a mix of stimuli, the outcome is more negative than the sum of
the parts would logically predict.48
Most significantly for us, the negativity bias offers a parsimonious explanation for
all of the puzzles identified above in international relations.49 In the following sections we
draw on the considerable body of scholarship on the negativity bias in psychology to
explain threat sensitivity, loss aversion, and failure salience.
Explaining Threat Sensitivity
Why do leaders tend to inflate threats? The negativity bias provides an explanation.
Psychological studies suggest that there is a fundamental human tendency to search for
negative information and fixate on potential threats with a kind of “tunnel vision.”
47 Rozin, P. and Royzman, E.B., "Negativity Bias, Negativity Dominance, and Contagion," Personality and Social Psychology Review, Vol. 5, No. 4 (2001), pp. 296-320. 48 Rozin and Royzman, "Negativity Bias, Negativity Dominance, and Contagion." 49 For a discussion of the issues involved in translating psychological phenomena from the laboratory to the world of international relations see Johnson, D.D.P. and Tierney, D.R., "The Rubicon Theory of War: How the Path to Conflict Reaches the Point of No Return," International Security, Vol. 36, No. 1 (2011), pp. 7-40, p. 19 (fn 4).
18 Information about threats looms larger than information about opportunities.50 In one
study, for example, subjects located a lone angry face in a grid of happy faces more
quickly than they located a lone happy face in a grid of angry faces. In other words,
people are drawn to faces that signal potential danger.51 Later research by Öhman et al.
revealed that the bias was apparent with threatening faces but not with other kinds of
negative faces, such as sad faces, suggesting that the brain has a specific sensitivity to
threat.52 Another study found that negative images produce more attention and neural
activity than positive images.53
Negative information can have powerful emotional effects that exceed the impact
of equivalent positive information. At the extreme, bad events can produce significant
emotional trauma and psychological damage, such as post-traumatic stress disorder,
depression, or psychosis. Trauma in early life can even alter biological gene expression,
with significant alterations in behavioral dispositions.54 Similar positive events do not
usually generate equivalent psychological extremes in the other direction. Baumeister and
colleagues noted the “lack of a positive counterpart to trauma.”55
50 Smith, N.K. et al., "May I Have Your Attention, Please: Electrocortical Responses to Positive and Negative Stimuli," Neuropsychologia, Vol. 41, No. 2 (2003), pp. 171-183, p. 171. 51 Hansen, C.H. and Hansen, R.D., "Finding the Face in the Crowd: An Anger Superiority Effect," Journal of Personality and Social Psychology, Vol. 54, No. 6 (1988), pp. 917-924. 52 Öhman, A., Lundqvist, D., and Esteves, F., "The Face in the Crowd Revisited: A Threat Advantage with Schematic Stimuli," Journal of Personality and Social Psychology, Vol. 80, No. 3 (2001), pp. 381-396. For the evidence that conservatives are especially sensitive to threats, see Jost, J.T. et al., "Political Conservatism as Motivated Social Cognition," Psychological Bulletin, Vol. 129 (2003), pp. 339-375. For evidence that they are more likely to react aggressively as a result, see Johnson, D.D.P. et al., "Dead Certain: Confidence and Conservatism Predict Aggression in Simulated International Crisis Decision- Making," Human Nature (In Press). 53 Smith et al., "May I Have Your Attention, Please: Electrocortical Responses to Positive and Negative Stimuli." The brain’s differentiation of negative and positive images occurs extremely quickly—within 100 milliseconds. 54 Caspi, A. et al., "Role of Genotype in the Cycle of Violence in Maltreated Children," Science, Vol. 297, No. 5582 (2002), pp. 851 - 854. 55 Baumeister et al., "Bad Is Stronger Than Good," p. 355.
19 Negative data can also dominate positive data in assessments of other actors. The
study of impression formation in psychology has identified a “positive-negative
asymmetry effect,” where bad information about someone is weighted more heavily than
good information. For example, in a series of experimental studies, subjects gave
negative traits like “heartless,” and positive traits like “sincere,” scores on a scale. But
when subjects offered an overall judgment of someone with both positive and negative
traits (e.g. heartless and sincere) the final score was more negative than the combination
would logically suggest.56 Another study found that negative information influences
impressions of political candidates more than positive information. In other words,
perceived character weaknesses were more important than perceived character strengths
in shaping evaluations.57
Actions are also given biased weighting. When someone commits a morally bad
action it has a more profound impact on impression formation than a morally good
action. Indeed, a disproportionate number of good deeds are required to compensate for a
bad deed, and evil acts can prove unforgivable. When subjects were asked how many
lives a murderer would need to save—on separate occasions, always putting his own life
at risk—to be forgiven for his crime, the median answer was 25.58 In a similar vein,
relationships are damaged more profoundly by bad behavior than they are healed by good
56 Anderson, N.H., "Averaging Versus Adding as a Stimulus-Combination Rule in Impression Formation," Journal of Experimental Psychology, Vol. 70, No. 4 (1965), pp. 394-400; Skowronski and Carlston, "Social Judgment and Social Memory;" Skowronski and Carlston, "Negativity and Extremity Biases in Impression Formation;" Peeters and Czapinski, "Positive-Negative Asymmetry in Evaluations," p. 34; Ito, T.A. et al., "Negative Information Weighs More Heavily on the Brain: The Negativity Bias in Evaluative Categorizations," Journal of Personality and Social Psychology, Vol. 75, No. 4 (1998), pp. 887-900. 57 Klein, J.G., "Negativity Effects in Impression Formation: A Test in the Political Arena," Personality and Social Psychology Bulletin, Vol. 17, No. 4 (1991), pp. 412-418. 58 Riskey, D.R. and Birnbaum, M.H., "Compensatory Effects in Moral Judgment: Two Rights Don’t Make up for a Wrong," Journal of Experimental Psychology, Vol. 103, No. 1 (1974), pp. 171-173; Rozin and Royzman, "Negativity Bias, Negativity Dominance, and Contagion," pp. 309-310.
20 behavior. Accordingly, the key to successful relationships can be to decrease negative
behaviors, rather than increase positive behaviors.59
One result of the sensitivity to negative information is that bad reputations are
hard to lose and easy to gain, while good reputations are hard to acquire but easy to
lose.60 Similarly, familiarity can lead to attraction, but it also breeds contempt. Living
close to someone increases the odds of becoming friends, but it even more strongly
increases the odds of becoming enemies. Proximity offers opportunities for people to
display and observe negative behaviors, which are then overweighted in evaluations.61
Laboratory experiments show that bad behavior (cheating) quickly establishes
negative reputations that are remembered by others who withhold cooperation as a
result.62 In fact, a central finding of psychology is the powerful “cheater-detection
mechanism” that humans show across contexts and cultures. It appears that we are
primed to identify people who may exploit us. People are able to solve cognitively
challenging problems more effectively when abstract information is replaced with
information about cheats.63 Other experiments show that, in public goods games, it is
59 Gottman, J.M., Marital Interaction (New York: Academic Press, 1979); Gottman, J.M., Why Marriages Succeed or Fail (New York: Simon & Schuster, 1994). 60 Rothbart, M. and Park, B., "On the Confirmability and Disconfirmability of Trait Concepts," Journal of Personality and Social Psychology, Vol. 50, No. 1 (1986), pp. 131-142. 61 Ebbesen, E.B., Kjos, G.L., and Konecni, V.J., "Spatial Ecology: Its Effects on the Choice of Friends and Enemies," Journal of Experimental Psychology, Vol. 12 (1976), pp. 505-518. 62 Milinski, M., Semmann, D., and Krambeck, H., "Reputation Helps Solve the 'Tragedy of the Commons'," Nature, Vol. 415 (2002), pp. 424-426. 63 Cosmides, L. and Tooby, J., "Cognitive Adaptations for Social Exchange," in The Adapted Mind: Evolutionary Psychology and the Generation of Culture, ed. Barkow, J.H., Cosmides, L., and Tooby, J. (New York: Oxford University Press, 1992). See also Mealey, L., Daood, C., and Krage, M., "Enhanced Memory for Faces of Cheaters," Ethology and Sociobiology, Vol. 17 (1996), pp. 119-128.
21 easier to achieve cooperation by punishing cheats (i.e. promising negative consequences)
than by rewarding those who play fairly (i.e. promising positive consequences).64
Explaining Loss Aversion
Why do leaders tend to gamble when they experience loss? Again, the explanation
appears to stem from the negativity bias. Losses feel worse than foregone gains precisely
because negative information looms larger and is processed more thoroughly. As Smith
et al. write: “negative stimuli are often evaluated more extremely than normatively
equally extreme positive stimuli.”65
People’s brains react differently to losses than to gains, in ways that deviate from
rational choice and expected utility theory. In a famous series of experiments, Daniel
Kahneman and Amos Tversky experimentally manipulated subjects to be in a “domain of
gains” (choosing among alternative gains) or a “domain of losses” (choosing among
alternative losses), and discovered that this frame has a dramatic effect on preferences. In
the domain of gains, people are generally cautious and risk averse. By contrast, in the
domain of losses people become risk acceptant and are willing to gamble rather than
consent to even small losses.66 Put simply, losses hurt more than gains feel good.
The related “endowment effect” describes the finding that people demand more
money to give up something they already own (a loss) than they will pay to receive an
64 Andreoni, J., Harbaugh, W., and Vesterlund, L., "The Carrot or the Stick: Rewards, Punishments, and Cooperation," American Economic Review, Vol. 93 (2003), pp. 893-902. 65 Smith et al., "May I Have Your Attention, Please: Electrocortical Responses to Positive and Negative Stimuli," p. 171. 66 Kahneman and Tversky, "Prospect Theory: An Analysis of Decisions under Risk."; McDermott, Risk- Taking in International Politics: Prospect Theory in American Foreign Policy.
22 identical item (a gain). For example, as soon as subjects received a coffee mug in
experiments, the perceived value of the mug increased, and subjects became reluctant to
sell it, even for more money than it was worth.67
Another associated effect is the tendency to focus on “sunk costs,” or outlays that
have already been incurred and cannot be recovered. Rather than basing a decision on
future gains and losses associated with available options, people often seek to regain or
rationalize past losses through redoubled commitment. In the “dollar auction” game, for
example, people make bids to win a dollar, and once made, these bids are forfeited. As
participants start to outbid each other, they tend to focus on how much money they have
already lost, which traps them into further losses. The result is that subjects often keep
bidding until almost all their resources are gone, with the winning bid usually far
exceeding the one-dollar prize (behavioral economists make a tidy profit playing this
game with students around the world).68
Explaining Failure Salience
Why do leaders tend to draw analogies with past disasters rather than triumphs? The
negativity bias in psychology provides an answer. Baumeister et al. wrote that: “bad
67 Kahneman and Tversky, "Prospect Theory: An Analysis of Decisions under Risk;" Kahneman and Tversky, "Choices, Values and Frames"; Kahneman, D., Knetsch, J.L., and Thaler, R.H., "Experimental Tests of the Endowment Effect and the Coase Theorem," Journal of Political Economy, Vol. 98 (1990), pp. 1325-1348; Levy, "Applications of Prospect Theory to Political Science," p. 216; McDermott, R., "Prospect Theory in Political Science: Gains and Losses from the First Decade," Political Psychology, Vol. 25, No. 2 (2004), pp. 289-312, p. 298. 68 Teger, A.I. et al., Too Much Invested to Quit (Elmsford: Pergamon, 1980); Glad, B. and Rosenberg, J.P., "Bargaining under Fire: Limit Setting and Maintenance During the Korean War," in Psychological Dimensions of War, ed. Glad, B. (Newbury Park: Sage, 1990); Pillar, P.R., "Ending Limited War: The Psychological Dynamics of the Termination Process," in Psychological Dimensions of War, ed. Glad, B. (Newbury Park: Sage, 1990).
23 things will produce larger, more consistent, more multifaceted, or more lasting effects
than good things.”69
Studies show that bad events are recalled more easily than good events, are
processed more thoroughly, produce more extensive causal reasoning, and tend to
become the basis for learning and reflection. We fast track failures into memory storage,
and then quickly reactivate these memories when an analogous episode occurs.
Psychologists have described so-called “flashbulb memories,” in which particularly
dramatic (often traumatic) events are “burned” into memory and more easily recalled
thereafter.70
We remember failures more readily than successes. In one study where subjects
were asked to recall important emotional events, negative events were reported over
positive events by a margin of around four-to-one.71 The impact of bad events can also
linger much longer. People tend to adapt more slowly to deal with bad episodes like
accidents than to positive occurrences like winning a lottery.72 When people are asked to
keep diaries of their day-to-day life, research finds that bad events are more likely than
good events to carry over and influence the following day’s mood.73 In experimental
69 Baumeister et al., "Bad Is Stronger Than Good," p.325. 70 Schacter, D.L., Searching for Memory: The Brain, the Mind, and the Past (New York: Basic Books, 1996). 71 Finkenauer, C. and Rimé, B., "Socially Shared Emotional Experiences Vs. Emotional Experiences Kept Secret," Journal of Social and Clinical Psychology, Vol. 17, No. 3 (1998), pp. 295-318; Gilovich, T., "Biased Evaluation and Persistence in Gambling," Journal of Personality and Social Psychology, Vol. 44 (1983), pp. 1110-1126. 72 Brickman, P., Coates, D., and Janoff-Bulman, R., "Lottery Winners and Accident Victims: Is Happiness Relative?," Journal of Personality and Social Psychology, Vol. 36, No. 8 (1978), pp. 917-927. 73 Sheldon, K.M., Ryan, R., and Reis, H.T., "What Makes for a Good Day? Competence and Autonomy in the Day and in the Person," Personality and Social Psychology Bulletin, Vol. 22, No. 12 (1996), pp. 1270- 1279.
24 games where people either cooperated or cheated, subjects recalled cheats’ faces more
accurately.74
Memories of failure are also processed in more thorough and complex ways.
Subjects reflect more carefully on the causes of negative events, which prompt more
cognitive work and “why” questions.75 For example, after betting on sporting events,
subjects spent more time analyzing failed rather than successful bets.76 Or, as David
Hume put it in 1757: “Prosperity is easily received as our due, and few questions are
asked concerning its cause or author…On the other hand, every disastrous accident
alarms us, and sets us on enquiries concerning the principles whence it arose.”77
Why Do We Have a Negativity Bias?
Why do people display the negativity bias? Psychologists have argued that the
pervasiveness of the negativity bias across a wide range of domains suggests that it is
rooted in human evolution. If the three phenomena discussed above—threat sensitivity,
loss aversion, and failure salience—lent advantages that increased survival and
reproduction in our ancestral environment, then they may have been favored by natural
selection over time.
74 Chiappe, D. and Brown, A., "Cheaters Are Looked at Longer and Remembered Better Than Cooperators in Social Exchange Situations," Evolutionary Psychology, Vol. 2 (2004), pp. 108-120. 75 Peeters and Czapinski, "Positive-Negative Asymmetry in Evaluations," p. 46; Robinson-Riegler, G.L. and Winton, W.M., "The Role of Conscious Recollection in Recognition of Affective Material: Evidence for Positive-Negative Asymmetry," Journal of General Psychology, Vol. 123, No. 2 (1996), pp. 93-104; Taylor, S.E., "Asymmetrical Effects of Positive and Negative Events: The Mobilization-Minimization Hypothesis," Psychological Bulletin, Vol. 110, No. 1 (1991), pp. 67-85, pp. 69-71. 76 Gilovich, "Biased Evaluation and Persistence in Gambling." 77 Hume, D., Dialogues Concerning Natural Religion and Other Writings (Edited by Dorothy Coleman) (New York: Cambridge University Press, 2007), p. 129.
25 Threat sensitivity, including the prioritization of dangers over opportunities, may
have been advantageous in the Pleistocene environment in which we evolved because the
cost of missed opportunities was regret, whereas the cost of ignoring threats was possible
death.78 The key to survival was to avoid even a single negative experience with a
predator, a pathogen, or dangerous terrain. To steer the organism away from danger,
mammals evolved a dedicated fear-learning center in the amygdala, which is
subconsciously activated by stimuli in the environment.79 Many animals display a threat
sensitivity bias in the form of species-specific defense mechanisms that aid survival, such
as a mouse’s instinct to run from large creatures (or any random noise or shadow) in its
environment.80
There may also be a specific evolutionary explanation for loss aversion.
McDermott et al. argue that in our ancestral environment, the optimum strategy during
periods of abundance was caution and risk-aversion. But during periods of scarcity, when
survival was in the balance, the best strategy was to take more chances in the search for
resources.81 Another example comes from territorial behavior. Across the animal
kingdom, owners of territories tend to win fights against intruders even if they are
78 Baumeister et al., "Bad Is Stronger Than Good," pp. 357-360. 79 Öhman, A. and Mineka, S., "Fears, Phobias, and Preparedness: Toward an Evolved Module of Fear and Fear Learning," Psychological Review, Vol. 108, No. 3 (2001), pp. 483-522. For a review of numerous biases that operate at the subconscious level, see Wilson, T.D., Strangers to Ourselves: Discovering the Adaptive Unconscious (Cambridge, MA: Belknap Press, 2004). These biases may be effective precisely because they work outside our conscious control—increasing speed, effectiveness, or credibility to other observers. See Trivers, R.L., Deceit and Self-Deception: Fooling Yourself the Better to Fool Others (London: Allen Lane, 2011) and Frank, R.H., Passions within Reason: The Strategic Role of the Emotions (New York: Norton, 1988). 80 Bolles, R.C., "Species-Specific Defense Reactions and Avoidance Learning," Psychological Review, Vol. 77, No. 1 (1970), pp. 32-48. 81 McDermott, R., Fowler, J.H., and Smirnov, O., "On the Evolutionary Origin of Prospect Theory Preferences " Journal of Politics, Vol. 70, No. 2 (2008), pp. 335-350.
26 smaller. This may reflect a greater willingness to fight to avoid the loss of known
territory than to gain new but unknown territory.82
Failure salience may also be adaptive. Learning from negative events can help
prioritize threats, aiding survival in our ancestral past. This is why, for example, even a
single negative interaction with a dog can create a long-term fear or phobia. The same is
true among other animals. Rats exposed once to food that is poisoned will never touch it
again.
The Costs and Benefits of the Negativity Bias in International Relations
The negativity bias may have evolved because threat sensitivity, loss aversion, and failure
salience were good strategies for maximizing fitness in the environment in which we
evolved. But does the negativity bias have a positive effect in international relations?
From one perspective, threat sensitivity may help states to survive in the international
system. The attention paid to negative acts, and the overweighting of bad behavior in
assessments, could prepare states to deal with predatory rivals, and deter aggressors in the
future. The broader effect could be to stabilize the international system. Theoretical and
experimental studies suggest that the deterrence, detection, and punishment of cheats is
essential for cooperation among humans, and the same dynamics may be necessary for
states to cooperate in the anarchical international system.83 If all states believed that one
good action balanced out one bad action, this might encourage bad behavior.
82 Krebs, J.R. and Davies, N.B., An Introduction to Behavioural Ecology (Oxford: Blackwells Scientific Publications, 1993). 83 Nowak, M. and Sigmund, K., "Evolution of Indirect Reciprocity," Nature, Vol. 437 (2005), pp. 1291-1298.
27 In other respects, however, threat sensitivity is a profound barrier to cooperation.
Baumeister et al. describe the consistent primacy of bad over good as “a disappointingly
relentless pattern.”84 In international relations, states focus on negative events and
behaviors, see their rivals in the worst possible light, and miss opportunities for
collaboration. Threat sensitivity may contribute to the security dilemma, for example,
which has been blamed for producing unintended and self-defeating results, including
diminishment in security, a waste of resources, and war.85 In the absence of threat
sensitivity, states would be less likely to assume that rearmament is automatically
indicative of aggressive intentions, and more likely to understand this behavior as the
actions of a security-seeking state.
A psychological bias toward loss aversion could also help individual states
survive in the international system by encouraging a wary and defensive posture rather
than a risky and offensive one. In turn, this dynamic could stabilize the international
system by diminishing the degree of aggression.86 Just as the sensitivity to negative
information discourages rivals from predatory behavior, so the tendency to gamble in
response to loss may improve deterrence. An aggressor may predict that the defender will
not yield easily or readily accept a loss. Was Germany’s acquisition of Alsace-Lorraine in
1871 worth the cost of permanently alienating France?
Price, M.E., Cosmides, L., and Tooby, J., "Punitive Sentiment as an Anti-Free Rider Psychological Device," Evolution and Human Behavior, Vol. 23 (2002), pp. 203-231. 84 Baumeister et al., "Bad Is Stronger Than Good," p. 362. 85 Jervis, "Cooperation under the Security Dilemma.". There are other psychological dynamics that may exacerbate the security dilemma. Larson highlights the role of (1) pre-existing beliefs shaping the interpretation of information, (2) in-group out-group biases, and (3) the fundamental attribution error and the tendency to see enemy behavior as dispositional. Larson, D.W., "Trust and Missed Opportunities in International Relations," Political Psychology, Vol. 18, No. 3 (1997), pp. 701-734. 86 Jervis, R., "The Implications of Prospect Theory for Human Nature and Values," Political Psychology, Vol. 25, No. 2 (2004), pp. 163-176, p. 168.
28 But other effects of loss aversion may be less salutary. Once actors find
themselves in the domain of loss they become risk acceptant, encouraging reckless
decisions such as the rescue mission in the Iranian Hostage Crisis or Japan’s decision to
attack the United States in 1941, as well as the escalation of costly military campaigns.87
Furthermore, as Mercer noted, overvaluing one’s own goods may produce less than
optimal levels of trade because we are reluctant to part with our possessions. In addition,
valuing what one gives up more than similar concessions by the opponent may
undermine peace negotiations.88
The disposition toward failure salience may be a useful bias in countering the
problem of policy inertia. People tend to view information in ways that fit existing
predispositions, and organizations have vested interests in maintaining the status quo.
Sensitivity to the lessons of failure can break through this resistance and facilitate
necessary policy change. Here, one bias counteracts another. Sitkin wrote that: “failure is
an essential prerequisite for learning,” because it unfreezes hardened attitudes and
prompts experimentation.89 One study found that major changes in U.S. security policy
since 1945 always followed significant failures in intelligence, deterrence, or war
fighting.90
But failure salience can also produce skewed learning and policy errors. Ernest
May argued that leaders typically employ historical analogies badly, failing to “analyze
87 Taliaferro, Balancing Risks; Levi, A.S. and Whyte, G., "A Cross-Cultural Exploration of the Reference Dependence of Crucial Group Decisions under Risk: Japan's 1941 Decision for War," Journal of Conflict Resolution, Vol. 41, No. 6 (1997), pp. 792-813. 88 The domain of losses can also, in certain situation, encourage actors to take risks that facilitate cooperation. See Mercer, "Prospect Theory and Political Science," p. 12. 89 Sitkin, "Learning through Failure," p. 232. 90 Johnson, D.D.P. and Madin, E.M.P., "Paradigm Shifts in Security Strategy: Why Does It Take Disasters to Trigger Change?," in Natural Security: A Darwinian Approach to a Dangerous World, ed. Sagarin, R.D. and Taylor, T. (Berkeley and Los Angeles, CA: University of California Press, 2008).
29 the case, test its fitness, or even ask in what ways it might be misleading.”91 The bias
toward failure salience may be a contributing factor. Leaders do not learn by considering
the full range of historical examples. Instead, they prioritize failures, especially those that
were unexpected and involved their own country. In assessing a policy of appeasement,
for example, actors tend to focus on a single instance of failure from the 1930s—the
Munich Crisis.92 Meanwhile, we are drawn toward our own state’s failures, while
downplaying or ignoring lessons from the failures of our opponents. This violates
Bismarck’s dictum that a fool learns from his own mistakes, while a wise man learns
from the mistakes of others. 93
In summary, psychologists argue that the negativity bias was adaptive in our
evolutionary past, promoting attention to lethal threats, holding on to valuable resources,
and remembering sources of danger. But there is no reason to assume that the bias
continues to be advantageous in our very different environment today. Table 1
summarizes the potential costs and benefits.
91 May, Lessons of the Past, p. xi. See also Khong, Analogies at War, p. 31. 92 Record, J., The Specter of Munich: Reconsidering the Lessons of Appeasing Hitler (Dulles, VA: Potomac Books, 2007). 93 Other effects are not clearly positive or negative. The tendency to learn from failure but not success could explain how reputations are formed in international relations. Officials often worry that compromising with an adversary will undermine the nation’s reputation for resolve. But as Jonathan Mercer has shown, states rarely perceive the adversary as lacking resolve in the current crisis, regardless of its previous behavior. The negativity bias could be part of the explanation. Cases where an adversary backs down tend to be instances of policy success and will therefore feature less prominently in historical memory. By contrast, cases where an adversary displays resolution will tend to be policy failures and will stand out more in historical memory. The greater salience of cases where adversaries display steadfastness encourages an image of the enemy as resolute. This dynamic also explains why, as Mercer noted, states are more willing to give their allies a reputation for irresolution. Instances where allies back down will tend to be cases of policy failure, which loom large, while instances of allied resolution will tend to be successes, which feature less prominently. Therefore we are prone to remember cases where our enemy was strong and our allies were weak. Mercer, J., Reputation and International Politics (Ithaca, NY: Cornell University Press, 1996). See also Hopf, T., Peripheral Visions: Deterrence Theory and American Foreign Policy in the Third World, 1965-1990 (Ann Arbor: University of Michigan Press, 1994); Press, D.G., Calculating Credibility: How Leaders Assess Military Threats (Ithaca: Cornell University Press, 2005).
30 Advantages in Disadvantages in Component of the Advantages in Modern Modern Negativity Bias Human Evolution International International Relations Relations • Detect threats to • Detect threats • Causes unnecessary survival before being conflict Threat Sensitivity • Detect cheats exploited • Exacerbates security before being • Deter aggressors dilemma exploited • Maintain territory • Produces risky • Deter aggressors • Take more risks as gambles in the face Loss Aversion • Diminish resources become of loss expansionism scarce • Wars are more costly • Avoid repeating • Prioritize errors • Skewed learning Failure Salience memories of • Facilitate from history danger change
Table 1. Advantages and disadvantages of the negativity bias in human evolution and in contemporary international relations.
THE VIETNAM WAR
In this section, we explore the utility of the negativity bias in understanding the causes, course, and consequences of the Vietnam War (that is, the full chronology laid out in
Figure 1). The negativity bias predicts two dynamics: (1) that actors displayed threat sensitivity, loss aversion, and failure salience (Hypothesis 1), and (2) that these behaviors resulted from the negativity bias and not rational calculation (Hypothesis 2). As noted before, loss aversion is already familiar to political scientists, and we therefore draw on existing scholarship. We focus instead on threat inflation and failure salience, and show that they were significant phenomena in the Vietnam War, and can be explained by the negativity bias rather than rational choice theory. This method raises several potential challenges.
31 First, it is not easy to show that bad was stronger than good, and that actors
displayed the three behaviors, in a case study. Outside of the laboratory, it is hard to hold
the value of positive and negative factors equal. However, we can look for evidence that
decision-makers tended to focus on negative information even though both negative and
positive information were present.
Second, even if we establish that threat sensitivity, loss aversion, and failure
salience were present, we need to show that the negativity bias was the cause. How can
we distinguish the negativity bias from a rational explanation in a case study? What
would be the observable implications of each rival explanation? If the rationalist
explanation holds true, we would expect to see: (1) actors searching for or highlighting
negative information as a conscious and deliberate strategy to maximize utility (perhaps
even explaining this logic to others), and (2) the primacy of bad over good reflecting the
prevailing costs and benefits of the environment (that is, overweighting negative factors
tends to lead to success).
If the negativity bias holds true, we would expect to see: (1) the prioritization of
bad over good occurring at a sub-conscious level without a mindful choice or even
discussion, and (2) the prioritization of good over bad occurring even when this behavior
diminishes utility given the environment.
Why is Vietnam a good case to consider? First, making claims about
psychological factors requires considerable data about the beliefs of key actors. Due to
the release of the Pentagon papers and extensive previous research on Vietnam, this is a
case where the relevant data is available.94
94 King, G., Keohane, R.O., and Verba, S., Designing Social Inquiry: Scientific Inference in Qualitative Research (Princeton: Princeton University Press, 2001).
32 Second, Vietnam presents a challenge for our theory because it has formerly been
used as a classic example of positive biases.95 This may make it harder to find negative
biases operating in the opposite direction, making it a tough test. As we argue later,
however, both biases can and do co-exist, but they are manifested in different domains.
Third, there are important outstanding puzzles about U.S. behavior in Vietnam
that the negativity bias can explain, including why decision-makers were so sensitive to
the Communist threat in a state of marginal strategic importance, why they responded to
loss with escalation, and why Vietnam has been such a powerful historical analogy for
later generations. Several of these dynamics have been noted before, but scholars have
not recognized that they all stem from the same underlying psychological explanation. In
the following sections, we consider, in turn, threat sensitivity, loss aversion, and failure
salience in Vietnam.
Threat Sensitivity in Vietnam
Once Vietnam appeared as a potential threat on the U.S. radar, Washington exhibited
classic symptoms of the first stage of the negativity bias: threat sensitivity. Many
historians and political scientists agree that the U.S. government assessed information
and subsequently inflated threats in ways that deviated significantly from a rational
response to the environment.
In the late 1950s and early 1960s, two events occurred in parallel in East Asia.
First, in a negative development for the United States, South Vietnam was increasingly
95 E.g. Tuchman, B.W., The March of Folly: From Troy to Vietnam (New York: Alfred A. Knopf, 1984); Johnson, D.D.P., Overconfidence and War: The Havoc and Glory of Positive Illusions (Cambridge, Mass.: Harvard University Press, 2004).
33 imperiled by a Communist insurgency, and was in danger of moving into the Communist
orbit. Second, in a positive development for the United States, profound divisions
emerged between Communist China and the Soviet Union. In overall strategic terms, the
Sino-Soviet split was far more significant than the fate of South Vietnam. But as the
negativity bias would predict, U.S. decision-makers fixated on the bad news in Vietnam,
and downplayed the good news in China.
U.S. decision-makers were highly sensitive to threatening information, and tended
to process this information more fully than positive data. During the 1950s and 1960s,
Washington focused intensely on information suggesting a diminishment of U.S.
influence in East Asia. Decision-makers wrongly saw the nationalist-Communist
movements in Vietnam and elsewhere as monolithic forces, orchestrated by Moscow and
Beijing. According to the logic of the domino theory, the fall of South Vietnam would be
catastrophic, and trigger a wave of Communist takeovers in East Asia.96 Vietnam was one
of the first wars of national liberation during the Cold War and therefore seen as a critical
test of American resolve and credibility. As General Earle Wheeler saw it, if the United
States walked out of this one, it would just have to face other conflicts.97
John F. Kennedy described Vietnam as the “cornerstone of the free world in
Southeast Asia.” 98 If the United States faltered: “the whole world, in my opinion, would
inevitably begin to move toward the Communist bloc.”99 According to Robert Kennedy,
the president assumed that the fall of Vietnam would “have profound effects on our
96 Jervis, "Political Implications of Loss Aversion," p. 189; Freedman, L., Kennedy's Wars: Berlin, Cuba, Laos, Vietnam (Oxford: Oxford University Press, 2000), p. 403. 97 Khong, Analogies at War, p. 129. 98 Herring, G.C., America’s Longest War: The United States and Vietnam, 1950-1975 (New York: John Wiley, 1979), p. 75. 99 Ibid., p. 73.
34 position throughout the world.”100 Herring concluded that, “Kennedy and most of his
advisors accepted, without critical analysis, the assumption that a non-Communist
Vietnam was vital to America’s global interests.”101
President Lyndon Johnson was even more committed to maintaining a non-
communist South Vietnam. Communist subversion, Johnson said, represented “a
dangerous threat to the...stable evolution of developing nations everywhere.”102 He added,
“if you start running from the communists, they may chase you right into your own
kitchen.”103 Wheeler claimed that a loss in Vietnam would mean: “country after country
on the periphery would give way and look toward Communist China as the rising power
of the area.”104
At the same time, Washington paid relatively little attention to information about
Soviet losses in countries like Egypt, Ghana, and, most importantly, China.105 The
communist divisions did not impress Kennedy, and he told Congress that the “Soviet-
Chinese disagreement is over means, not ends. A dispute over how best to bury the free
world is no grounds for Western rejoicing.”106 Even when U.S. decision-makers discussed
the split, they did not necessarily think a divided enemy was any less threatening. An
independent China might cause more trouble, while keener competition between the
100 Leffler, M.P., For the Soul of Mankind: The United States, the Soviet Union, and the Cold War (New York: Hill and Wang, 2007), p. 177. 101 Herring, America’s Longest War, p. 107. 102 Leffler, For the Soul of Mankind, p. 211; Herring, America’s Longest War, p. 115. 103 Leffler, For the Soul of Mankind, p. 213. 104 Ibid., p. 213. 105 Jervis, "Political Implications of Loss Aversion", p. 189. 106 Leffler, For the Soul of Mankind, p. 175.
35 Communist states could lead to further Soviet aggression.107 During the early 1960s, most
of the U.S. administration continued to reject China’s membership of United Nations.
Was the domino theory and caution about Communist divisions a rational
response to ambiguous information? Historians and political scientists argue that the
domino theory became an idée fixe or a preoccupation that was resistant to modification
even in the face of countervailing evidence, and thereby deviated from rationalist
expectations. Larson argued that threat inflation during the Cold War was not merely a
matter of rational actors having different or faulty information, or simply erring on the
side of caution. The United States and the Soviet Union did not objectively assess the
available information, but instead systematically ignored evidence that the other side
desired to cooperate.108
Turning to the Sino-Soviet split, one could argue that U.S. wariness was a rational
response to Mao’s hard-line stance through the 1960s, the radicalism of the Cultural
Revolution, and China’s championing of leftist insurgencies.109 But scholars and policy-
makers have suggested that U.S. leaders were slow to accept the Sino-Soviet split and
capitalize on this development. Former U.S. diplomat Paul Kreisberg recalled: “the
astonishing thing was, in spite of…[evidence of the split]…for several years, there
continued to be a great reluctance inside the U.S. government to acknowledge that there
was a Sino-Soviet split. There was a widespread view that it was all a fake.”110 Warren
Cohen also concluded that Kennedy held an “obsession with the imagined threat from
107 Herring, America’s Longest War, p. 114. 108 Larson, Anatomy of Mistrust, p. 33. 109 Sutter, R.G., U.S.-Chinese Relations: Perilous Past, Pragmatic Present (New York: Rowman & Littlefield, 2010), p. 59. 110 Tucker, N.B., ed., China Confidential: American Diplomats and Sino-American Relations, 1945-1996 (New York: Columbia University Press, 2001), p. 168.
36 China” and “was slow to understand the significance of the Sino-Soviet split.”111 Qiang
Zhai argued that Washington fixated on what it saw as China’s aggressive rhetoric,
missing an opportunity to alter the course of relations.112 In his memoirs, Robert
McNamara wrote: “In retrospect, one can see the events of autumn 1965 as clear setbacks
for China, which contributed to its turn inward and the Cultural Revolution the following
year…But blinded by our assumptions and preoccupied with a rapidly growing war,
we—like most other Western leaders—continued to view China as a serious threat in
Southeast Asia and the rest of the world.”113
There was an asymmetry of skepticism that suggests a role for psychological bias.
Potential opportunities in China received more critical assessments than potential threats
to U.S. interests in Vietnam. Indeed, the obsession with Vietnam, and the reluctance to
accept the Sino-Soviet split, proved to be mutually reinforcing. Washington primarily
blamed Beijing for the situation in Vietnam, which in turn encouraged the impression of
China as America’s leading adversary.114 In addition, with China perceived as pulling the
strings in Hanoi, the geopolitical stakes were raised. Stephen Van Evera argued that, “In
the 1960s U.S. leaders also believed Vietnam’s communists were vassals of China, a
mistaken notion that crucially supported arguments for American involvement in
Vietnam.”115 Furthermore, U.S. escalation in Vietnam encouraged cooperation between
111 Cohen, W.I., The Asian American Century (Cambridge: Harvard University Press, 2002)., p.25; Goh, E., Constructing the U.S. Rapprochement with China, 1961-1974: From “Red Menace” to “Tacit Ally” (New York: Cambridge University Press, 2005), p. 35. 112 Zhai, Q., "Opposing Negotiations: China and the Vietnam Peace Talks, 1965-1968," Pacific Historical Review, Vol. 68, No. 1 (1999), pp. 21-49. 113 McNamara, R.S., In Retrospect: The Tragedy and Lessons of Vietnam (New York: Vintage Books, 1996), pp. 214-215. 114 Goh, Constructing the U.S. Rapprochement with China, 1961-1974, p. 40. 115 Van Evera, "Foreword" in American Foreign Policy and the Politics of Fear, p. xiv.
37 Moscow and Beijing to aid Hanoi, partly fulfilling the original fears of a monolithic
opponent.116
Domestic political dynamics were also at work. Kennedy and Johnson
remembered the Republican claims that the Democrats had “lost” China to the
communists in 1949.117 Johnson thought these earlier setbacks would be “chickenshit
compared with what might happen if we lost Vietnam.”118 But the broader public view of
the danger in Vietnam may simply evidence the negativity bias writ large—ordinary
Americans were also sensitive to threatening information in East Asia.
Loss Aversion in Vietnam
Following Johnson’s decision to commit to a major military intervention in Vietnam in
1965, the battlefield situation deteriorated and the United States faced a potential defeat.
Entering the domain of losses prompted a second manifestation of the negativity bias:
loss aversion. According to Taliaferro’s detailed study of the case, rather than cut its
losses and wind down the war effort, the United States deviated from a rational cost-
benefit analysis by gambling through escalation in Vietnam.119 Concern over sunk costs
also became an argument against dovish options. As Thomas Milburn and Daniel Christie
wrote, the enormous U.S. investment in Vietnam made it, “increasingly difficult to even
116 Goh, Constructing the U.S. Rapprochement with China, 1961-1974, p. 38. 117 May, Lessons of the Past., p. 99. 118 Garofano, J., "Tragedy or Choice in Vietnam? Learning to Think Outside the Archival Box," International Security, Vol. 26, No. 4 (2002), pp. 143-168, p. 165. 119 Taliaferro, Balancing Risks. See also Gelb, L. and Betts, R.K., The Irony of Vietnam: The System Worked (Washington, D.C.: 1980); Kaiser, D., American Tragedy: Kennedy, Johnson, and the Origins of the Vietnam (Cambridge: Harvard University Press, 2000).
38 consider the possibility of rapid de-escalation or withdrawal.”120 This aspect of the
Vietnam case has been examined extensively before, and our intention is not to reiterate
these findings here, but rather to point out that this well-established observation is
consistent with the predictions of the negativity bias rather than rational choice.
Failure Salience in Vietnam
There are two dimensions to failure salience in the case of Vietnam. First, U.S.
policymakers employed historical analogies when deciding what to do in Vietnam. Did
negative analogies predominate as predicted? The evidence is nuanced. Yuen Foong
Khong highlighted four analogies that were most frequently invoked by U.S. decision-
makers in private in 1965. One was positive (copying the British success in Malaya from
1948-1960); one was mixed (repeating the successful defense of South Korea from
communism in 1950-1953 while avoiding a recurrence of Chinese intervention); and two
were negative (averting repetition of the 1938 Munich Crisis or the 1954 French defeat at
Dien Bien Phu).121
As expected, negative analogies outweighed positive analogies—but not
decisively. The negativity bias does not mean people will never use positive analogies,
only that they will be used less often. Furthermore, in this case there may have been
additional factors at work that promoted references to prior successes. For one thing,
120 Milburn, T.W. and Christie, D.J., "Effort Justification as a Motive for Continuing War: The Vietnam Case," in Psychological Dimensions of War, ed. Glad, B. (Newbury Park: Sage, 1990), p. 248. 121 Khong, Analogies at War.
39 Washington’s successful military record meant that the obvious negative historical
analogy—a past war that the United States lost—did not exist.
The second way that historical parallels featured in the case of Vietnam is the
subsequent use of the war itself as an analogy. After the conflict ended in costly defeat
for the United States, as the negativity bias would predict, Vietnam became a widely
referenced historical analogy and source of learning. According to Michael Roskin, the
Vietnam experience established a non-interventionist paradigm that would define the
post-1970s generation.122 The lessons of Vietnam were applied in cases of potential U.S.
intervention from Angola to Central America—although not everyone agreed on what
these lessons were. The maximalist lesson was that U.S. military interventions were
doomed to fail. Narrower lessons focused on the risks of fighting counter-insurgency
wars, or conflicts without public support. For example, the perceived necessity of
securing international and domestic backing for war, and employing decisive force to
avoid protracted fighting, powerfully shaped the Powell Doctrine and U.S. strategy in the
1991 Persian Gulf War.123
President George H. W. Bush hoped that the country had finally turned the page
on this chapter in American history: “The specter of Vietnam has been buried forever in
the desert sands of the Arabian peninsula. It’s a proud day for America—and, by God,
we’ve kicked the Vietnam syndrome once and for all.”124
122 Roskin, "From Pearl Harbor to Vietnam." 123 Levy, J.S., "Learning from Experience in U.S. And Soviet Foreign Policy," in From Rivalry to Cooperation: Russian and American Perspectives on the Post-Cold War Era, ed. Midlarsky, M.I., Vasquez, J.A., and Gladkov, P.V. (New York: Harper Collins, 1994). 124 Solomon, N., War Made Easy: How Presidents and Pundits Keep Spinning Us to Death (Hoboken, NJ: John Wiley, 2005), p. 211.
40 But the Vietnam analogy would endure—even in cases that were non-analogous.
For example, the situation in Somalia after the October 1993 Black Hawk Down battle
was as divorced from Vietnam as one could imagine. U.S. casualties in Somalia were
over a thousand times lower than in Vietnam, and President Bill Clinton had announced
that the United States was ending the mission in Somalia and pulling out. Nevertheless,
62 percent of the public believed that the intervention in Somalia “could turn into another
Vietnam.” The analogy remains common today. By October 2009, 52 percent of
Americans thought that the conflict in Afghanistan “has turned into a situation like the
United States faced in the Vietnam War”—even though casualties in Vietnam were over
fifty times as high as in Afghanistan.125
To summarize, the negativity bias can shed new light even on a case like Vietnam
that has been extensively studied. Previous authors have noted several of the individual
psychological dynamics outlined above and have stressed that the subsequent decisions
do not align with rational choice theory. We suggest that these different dynamics are not
coincidental, but instead are part of an overarching and systematic negativity bias.
POSITIVITY BIASES
We have argued that puzzling behaviors in international relations where bad is stronger
than good may be explained by the negativity bias. There are domains, however, where
good is more powerful than bad. Fortunately, these are not random, but instead stem from
systematic sources of variation.
125 Tierney, D., How We Fight: Crusades, Quagmires, and the American Way of War (New York: Little Brown, 2010), pp. 212, 244.
41 Mentally healthy people typically exhibit a range of positivity biases that amount
to three forms of overconfidence: exaggerating their perceived qualities and capabilities,
overestimating their control over events, and over-optimism about the future (sometimes
collectively labeled “positive illusions”).126 This is not just a normative prescription for
thinking positively. Rather, people have deeply seated cognitive and motivated biases
that make them overconfident by default. The effects have been replicated across a wide
range of subjects (not just college students), in numerous settings, and with large samples
sizes. A survey of a million high school students, for example, found that 70 percent rated
themselves as above average in leadership ability (only 2 percent rated themselves as
below average). More striking still, every single student rated themselves as at least
average in their ability to get along with others, and 25 percent of students placed
themselves in the top 1 percent.127 More recent studies have confirmed that overconfident
biases extend to laboratory studies that simulate decisions for war.128
Why are we overconfident? Positive illusions may have been adaptive in our
evolutionary past by boosting ambition, aiding persistence in the face of adversity, and
helping to bluff opponents, thereby increasing survival and reproductive success relative
to individuals with a perfectly accurate view of the world.129 However, we would expect
126 Peterson, C., A Primer in Positive Psychology (New York: Oxford University Press, 2006). 127 College Board Survey, 1976-1977, cited in Dunning, D., Meyerowitz, J.A., and Holzberg, A.D., "Ambiguity and Self-Evaluation: The Role of Idiosyncratic Trait Definitions in Self-Serving Assessments of Ability," Journal of Personality and Social Psychology, Vol. 57 (1989), pp. 1082-1090. 128 Johnson, D.D.P. et al., "Overconfidence in Wargames: Experimental Evidence on Expectations, Aggression, Gender and Testosterone," Proceedings of the Royal Society of London, Series B, Vol. 273, No. 1600 (2006), pp. 2513-2520; Johnson et al., "Dead Certain: Confidence and Conservatism Predict Aggression in Simulated International Crisis Decision-Making." 129 Trivers, Deceit and Self-Deception: Fooling Yourself the Better to Fool Others; Wrangham, R.W., "Is Military Incompetence Adaptive?," Evolution and Human Behaviour, Vol. 20 (1999), pp. 3-17; Johnson, D.D.P. and Fowler, J.H., "The Evolution of Overconfidence," Nature, Vol. 477 (2011), pp. 317–320; Johnson, D.D.P., Weidmann, N.B., and Cederman, L.-E., "Fortune Favours the Bold: An Agent-Based
42 overconfidence to be bounded, not limitless. Extreme overconfidence would be worse
than none at all, by encouraging unnecessary risks and costly conflicts.130
In international relations, overconfidence can play a major role in the outbreak of
war. On the eve of fighting, oftentimes all sides believe they will win. In two major
studies, Geoffrey Blainey argued that overconfidence is “a potent and pervasive cause of
war,” and Stephen Van Evera found it “crucial to an understanding of war.”131 Positive
illusions may also encourage poor planning, provoke wars that would otherwise be
avoided, and risk battlefield defeat against superior opponents. One recent study argued
that overconfidence is particularly likely when elites expect war to be imminent, and
switch into what psychologists call an “implemental” mindset.132
Many accounts suggest that U.S. leaders systematically exaggerated the likely
success of intervention in Vietnam.133 During 1962, for example, the administration may
have been overconfident about counterinsurgency efforts in Vietnam.134 The 1963
Hilsman-Forrestal report was less optimistic about the war effort but still concluded that
the United States was “probably winning.”135 Robert McNamara, the Secretary of
Defense, was, at least initially, “certain of an American victory.”136 When Undersecretary
of State George Ball opposed sending U.S. ground troops to Vietnam because of the
Model Reveals Adaptive Advantages of Overconfidence in War," PLOS One, Vol. 6, No. 6 (2011), p. e20851. 130 Baumeister, R.F., "The Optimal Margin of Illusion," Journal of Social and Clinical Psychology, Vol. 8 (1989), pp. 176-189; Johnson, Overconfidence and War. 131 Blainey, G.A., The Causes of War (New York: Free Press, 1973), p. 35; Van Evera, S., Causes of War: Power and the Roots of Conflict (Ithaca: Cornell University Press, 1999), p. 16; Johnson, Overconfidence and War. 132 Johnson and Tierney, "The Rubicon Theory of War." 133 Johnson, Overconfidence and War, chapter 6. 134 Herring, America’s Longest War, p. 91. 135 Ibid., p. 93. 136 Stoessinger, J.G., Why Nations Go to War (New York: St. Martin's, 1998), p. 93.
43 French experience of “three hundred thousand men in the paddies and jungles,” President
Kennedy said, “you’re just crazier than hell. That just isn’t going to happen.”137
U.S. overconfidence was bounded, not limitless. There were also skeptical voices
in the administration that suggested Vietnam could be a long struggle.138 After returning
from a trip to Vietnam in 1965, for example, Army Chief of Staff Gen. Harold Johnson
warned that, in historian Mark Moyar’s words, “victory could require five years and
500,000 U.S. troops, well beyond what the President and the rest of the civilians had
expected.”139 The resulting course of the war suggests that even these relatively gloomy
estimates were overly optimistic.
There is also a positivity bias with certain types of memory. Precisely because the
recall of negative events, especially those relating to the self, can damage self-esteem, we
seem to have developed psychological defenses to reduce this effect. People tend to recall
their own bad behavior less frequently, and more easily recall events that facilitate a
positive self-image.140 Therefore, although people often recall U.S. failure in Vietnam,
there is an exception when actors look back on their own personal performance.
Unsurprisingly, the memoirs of key decision-makers focus on their own positive
contributions to the war effort and their lack of responsibility for the ultimate outcome.
137 Freedman, Kennedy's Wars, pp. 307, 324. 138 Downes, A.B., "How Smart and Tough Are Democracies? Reassessing Theories of Democratic Victory in War," International Security, Vol. 33, No. 4 (2009), pp. 9-51. 139 Moyar, M., Triumph Forsaken: The Vietnam War 1954-1965 (New York: Cambridge University Press, 2006), p. 368. 140 Skowronski, J.J. et al., "Social Memory in Everyday Life: Recall of Self-Events and Other-Events," Journal of Personality and Social Psychology, Vol. 60, No. 6 (1991), pp. 831-843; Baumeister et al., "Bad Is Stronger Than Good," p. 351.
44 Richard Nixon argued, for example, that he had achieved “peace with honor,” until anti-
war forces stabbed the country in the back.141
Reconciling Positive and Negative Biases
How do these negativity and positivity biases coexist? At first glance, they appear
contradictory: people simultaneously prioritize bad over good, and good over bad. If our
attention is drawn to threats, if the experience of loss is profoundly uncomfortable, and if
we draw analogies with failure, we might reasonably predict underconfidence in such a
seemingly unfavorable environment. But precisely the opposite occurs. Despite seeing
the bad in almost everything we also hold positive illusions about our own place in the
world.
However, negative and positive biases can be reconciled because they operate in
different domains. Negativity biases tend to affect perceptions of other actors or events,
whereas positivity biases tend to apply to perceptions of ourselves. While negative events
are generally more salient, and are processed more thoroughly when we assess other
people, we do the opposite when assessing our own capabilities, experiences, and future.
The world of international relations is therefore one of perceived threats on the one hand,
and perceived confidence in dealing with them on the other. Leaders are sensitive to
negative information, averse to losses, and draw analogies with past failures. But at the
same time, they tend to be overconfident in their ability to overcome these threats if they
are realized.
141 Nixon, R., No More Vietnams (New York: Arbor House, 1985).
45 A similar dynamic operates with the use of historical analogies. Actors will tend
to downplay their own individual failings, and produce a rose-tinted view of their own
past and their role in bringing about successes or laboring against the failings of others. A
decision-maker may focus on a nation’s historical failures, while simultaneously adopting
a self-serving view of the past that reduces any personal contribution to policy debacles.
After the Vietnam War, a CBS television program accused General Westmoreland of
deliberately deceiving Johnson and the public into believing they were winning the war
when in fact they were losing. Westmoreland was so outraged by this sleight that he sued
in a highly publicized trial that examined half a million pages of documents.142
This duality of positive biases in self-perception and negative biases in
perceptions of others mirrors the asymmetry of the Fundamental Attribution Error (FAE).
We tend to give “situational” explanations of our own behavior (I did this because I was
forced to) and “dispositional” explanations of other people’s behavior (they did this
because it is their character). However, this effect can switch when one is dealing with
success or failure, or good and bad behavior. Our own successes or good behaviors are
attributed to our dispositional qualities (I’m skilled and hard-working), while our failures
or bad behaviors are attributed to situational factors (I had no time and lacked the tools to
do the job properly). But the reverse is true for others: successes or good behaviors are
explained away as the result of favorable circumstances, whereas failures or bad
behaviors are attributed to deficiencies of character.143
142 Cubbage, T.L., "Westmoreland Vs. C.B.S.: Was Intelligence Corrupted by Policy Demands?," in Leaders and Intelligence, ed. Handel, M.I. (London: Frank Cass & Co., 1989). 143 Gilbert, D.T. and Malone, P.S., "The Correspondence Bias," Psychological Bulletin, Vol. 117, No. 1 (1995), pp. 21-38.
46 An evolutionary perspective is also helpful in reconciling the coexistence of the
positivity and negativity biases. The negativity bias is adaptive because it helps to detect
threats and remember dangers. The positivity bias is also adaptive because it promotes
ambition and persistence in the face of obstacles. An individual who exhibited both
biases, which are contingent on circumstances, would tend to survive and reproduce more
effectively compared to an individual who maintained a set of biases that were attuned
towards negativity or positivity irrespective of the domain.
This does not mean, however, that this combination of biases is well suited to the
modern era of international relations—which is a world away from our evolutionary past.
States may see the world as more threatening than it really is, while also exaggerating
their capacity to remove these perils with the use of force. This may explain why, on the
eve of conflict, actors can be both fearful of the future without war and confident of
victory with war.
In 1914, for example, the Austro-Hungarian elites saw the threat from pan-Slavic
nationalism to the multinational empire in almost paranoid terms, using images such as
imprisoning webs, or engulfing seas, to describe the danger.144 But at the same time
Vienna exhibited profound overconfidence about the probable outcome of war.
According to Samuel Williamson, once the July Crisis erupted, Hapsburg policy “rested
on hopes and illusions rather than realistic chances for success.”145 This combination of
beliefs encouraged the Austrians to respond to the assassination of Franz Ferdinand with
force: “in July 1914 Austria-Hungary’s leaders were the first to opt for war, and they did
144 Jannen, W., "The Austro-Hungarian Decision for War in July 1914," in Essays on World War I: Origins and Prisoners of War, ed. Pastor, P., Williamson, S.R. (New York: Brooklyn College, 1983), p. 62; Williamson, S.R., Austria-Hungary and the Origins of the First World War (New York: St. Martin's Press, 1991), p. 213. 145 Williamson, Austria-Hungary and the Origins of the First World War, p. 208.
47 so with plan and foresight.”146 The same dynamic may also have been evident before the
U.S. invasion of Iraq in 2003. Thomas Ricks described the George W. Bush
administration as “simultaneously ‘worst-casing’ the threat presented by Iraq while ‘best-
casing’ the subsequent cost and difficulty of occupying the country.”147
CONCLUSION
The negativity bias helps to explain a wide range of behavior in international relations,
including the sensitivity to threatening information, the tendency to gamble in the face of
loss, and the inclination to recall failures more than successes. One manifestation of the
negativity bias—loss aversion—is already familiar to political scientists, but other
aspects of the bias are not well known. The negativity bias is present where actors face
decisions over potential or actual losses, but it is also evident before this moment (when
threats first appear on the horizon) and after it (when actors recall past failures).
There can sometimes appear to be a laundry list of psychological biases that push
and pull actors in every conceivable direction. The negativity bias is different in that it
represents a powerful central tendency or “meta-bias,” where a large number of
individual biases all push in the same direction. It is therefore more likely to have a
significant influence on decision-making across varied contexts. The negativity bias is
not a conjecture based on a handful of obscure psychological studies, but instead a core
psychological principle that has emerged from hundreds of studies that found consistent
results. Two major review articles in flagship psychology journals have concurred that
146 Hamilton and Herwig, eds., Decisions for War, 1914-1917, p. 47. 147 Ricks, T.E., Fiasco: The American Military Adventure in Iraq (New York: Penguin, 2006), p. 4.
48 the negativity bias is a fundamental aspect of human nature that is both pervasive and
powerful.
What are the implications of the negativity bias for international relations theory?
The negativity bias produces some support for the realist view of international relations,
because it predicts a world where states exaggerate threats, are quicker to judge other
actors negatively than positively, and find cooperation hard to achieve. The negativity
bias is particularly consistent with defensive realism because it promotes a world that is
wary but stable: the focus on threats and the aversion to losses deter aggressors, while
also cultivating distrust, preventing cooperation, and exacerbating the security
dilemma.148
The psychological origins of the negativity bias are distinct from neorealism,
which explains the tragic nature of international politics in terms of the anarchic
international system. According to Tang, “The ultimate source of the security dilemma is
the anarchic nature of international politics,” which produces fear, insecurity and self-
help behavior.149 The negativity bias, however, relocates the source of the security
dilemma away from anarchy per se toward human nature—and specifically our tendency
to prioritize bad over good. In other words, anarchy may be a necessary but not sufficient
explanation for the security dilemma. After all, our close evolutionary relative, the
chimpanzee, lives in anarchy, and conflict is common. Our other close relative, the
bonobo, also lives in anarchy, in relative harmony. This suggests that anarchy does not in
148 It is also interesting to consider that the negativity bias may have contributed to the emergence of long- term patterns in international relations, such as the preeminence of sovereignty, the trust and etiquette among diplomatic missions, and the territorial integrity norm. See Zacher, M.W., "The Territorial Integrity Norm: International Boundaries and the Use of Force," International Organization, Vol. 55, No. 2 (2001), pp. 215-250. 149 Tang, "The Security Dilemma," pp. 594-95.
49 itself explain whether you get conflict or cooperation among competing organisms.
Rather, additional behavioral and environmental factors are necessary. With a different kind of evolved human psychology, the security dilemma among humans might be significantly exacerbated, reduced, or even absent—even if we held anarchy constant.
The notion of universal dispositions is a challenge for constructivists, who tend to deny the importance of evolved human nature. The negativity bias suggests that international politics is not entirely constructed. Rather, we are predisposed to behave in certain ways that limit the range of worlds that can exist. It would be difficult to construct a world in which positive data was more salient than negative data, in which actors gambled in the domain of gains rather than losses, or drew analogies with historical successes rather than failures. In other words, the capacity to construct international relations is bounded, not limitless. Anarchy is what biased human minds make of it.
There is significant potential, however, for constructing what “negative,”
“positive,” “loss” and “gain” actually mean. The point at which states assimilate or accept a loss of territory, status or power, for example, and readjust their reference point from the domain of loss to the domain of neutral is likely shaped by a wide variety of political, psychological, and cultural dynamics. The negativity bias is an organic aspect of human nature but “negative” is not.
If the negativity bias is a relatively fixed aspect of human nature then it may be analogous to anarchy: an invariant but essential characteristic underlying and shaping the international system. Of course, this means that the negativity bias may make war more likely compared to a world where the bias did not exist, but it cannot easily explain why
50 war occurs at one moment rather than another. As a fundamental dynamic, however, the negativity bias explains broad patterns of state behavior in the international system.
There are several policy implications. First, leaders should be aware of the dangers of systematically exaggerating threats, gambling in the domain of losses, and learning from an overly narrow sample of analogies. Second, decision-makers should recognize the risks that arise from a combination of negativity and positivity biases, especially exaggerated fear about a threat and exaggerated confidence about the utility of force. Third, leaders must realize that opponents might exhibit the negativity bias: biased responses can be expected even if we are unbiased ourselves. For example, loss aversion means that deterrence may be easier than compellence because opponents will not readily accept a loss.
Fourth, diplomacy is like marriage: many positive interactions are needed to balance out a perceived sleight and create an enduring special relationship. Negative events must be avoided even if the cost is substantial. Fifth, leaders can take advantage of the negativity bias. For example, dramatic shifts in policy may be easier to achieve if key audiences believe they are in a domain of loss and subsequently become risk acceptant.
This is true of escalatory policies, but it could also apply to difficult dovish policies like giving up land for peace.
Of course, it is easy to identify biases in experiments but very hard to eliminate them in practice. Even if we are aware of these biases, we cannot simply switch them off.
Instead, leaders need to install structural safeguards that directly counter the negativity and positivity biases. One option is for a policy-maker to deliberately play the role of
“devil’s advocate” and argue that perceptions of threats and historical events is overly
51 focused on the negative, whereas perceptions of the state’s own capabilities is overly
focused on the positive. This is no easy solution, however, because where such devil’s
advocates have existed, like detractor George Ball in Johnson’s circle during Vietnam,
other decision-makers often ignore them or, worse, believe that their presence is keeping
the group open-minded when in fact the debate remains narrow.
There are numerous opportunities for future research applying the negativity bias
to international relations. Previous authors have noted a number of outstanding questions
about loss aversion, which we endorse as well.150 In addition, we propose that the
negativity bias could be studied in experimental crisis decision-making and further case
studies of prominent wars, in order to identify the factors that increase or decrease the
effect of the bias. The negativity bias is fairly constant and universal in its prioritization
of bad over good. But specific components may vary in strength. Threat sensitivity, for
example, might be expected to be more acute among those with a conservative ideology,
or in relation to specific types of threats, such as those with a “face” (an obvious human
agent) rather than ecological threats like global warming. We also suspect that the
negativity bias may have major implications and provide novel predictions for other areas
of political science, from domestic political campaigns to international trade and finance.
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