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The Bold Look of Hospitality

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The Bold Look of Hospitality [ DESIGN THINKING ] KOHLER® CASE STUDY SERIES The Bold Look For more than a century, KOHLER has executed industry-leading hospitality design of Hospitality through its portfolio of hotels and spas Lodge Kohler, located adjecent to the Green Bay Packers home turf Lambeau Field, is the most recent luxury hotel project in the hospitality portfolio of KOHLER® ince 1873, Kohler Co. has been a leader in design-forward kitchen and bath plumbing products. Steeped in a tradition of craftsmanship, the brand has become synonymous with innovation and excellence for its elegantly functional products. To complement this, Kohler’s passion Sand affinity toward design has extended beyond product design to hospitality for more than 100 years. Destination Kohler, the hospitality and real estate business of + Lodge Kohler Kohler, operates a global portfolio of boutique hotels, luxury » LOCATION: spas and private clubs—destinations that treat thousands Green Bay, WI of guests to memorable experiences each year. Destination » DEVELOPER: Destination Kohler Kohler properties not only feature the award-winning products » ARCHITECTS & KOHLER is known for, but each is conceptualized, designed DESIGNERS: Kohler Architecture and specified from the ground up by the company’s in-house & Interior Design and Elness Swenson Graham architectural team, Kohler Architecture & Interior Design. Architects 02 KOHLER.COM 03 Understanding all aspects of the architectural manipulated the architecture to incorporate the Opposite: In order to create design process, and how KOHLER® products brick exterior of Kohler headquarters and other an authentic, synergistic look and perform within it, is crucial to the Destination Kohler properties. The design team relationship between a so- company’s success as a trusted design partner wrapped the building around a central courtyard phisticated hotel experience for architects and designers. That success is and incorporated indoor plant material, grass and football, the design team due in part to KOHLER engaging in the very colors and iridescent glass. connected the artistry of Kohler to the artistry of sport, creative processes that hospitality architects “We ultimately used five different types of giving Lodge Kohler the feel of and designers undertake every day—the same brick blends in order to tie the lobby together an upscale fraternal lodge and objectives of turning building challenges into with the Kohler campus, along with luxurious featuring historic black-and- possibilities, the same goals of engaging and finishes and fixtures,” Andreas explains. white photos of the Green Bay delighting from concept through execution. “Rich greens and golds, harkening back to the Packers throughout the space. Packers, helped round out the aesthetic.” Andreas and his team incorporated a number Exploring Lodge Kohler of KOHLER products throughout the hotel, blending technology and design to create a That expertise is on full display with the unique experience for guests. company’s most recent project: Lodge Kohler, Individual guestroom features a spa-like an immersive hotel located 100 yards from retreat complete with Real Rain™ Overhead Lambeau Field—home to the Green Bay Shower Panels. These expertly crafted fixtures Packers American football team. The hotel mimic real rainfall down to the infinitesimal was designed to meet AAA four-diamond drop. Designed with a water reservoir that relies standards, a designation that recognizes on gravity to shape the individual raindrops, its stylish physical attributes, extensive amenities unique nozzle geometry produces drops that and a high degree of hospitality, service and build in speed and strength until the shower attention to detail. It also offers premium sounds and feels like a summer rainstorm. access to the stadium, along with a unique Each shower panel is controlled by the brand’s experience that rivals the world’s best luxury DTV Prompt® Digital Shower Interface and hospitality experiences. Valve. The easy-to-use system puts each guest “Much like KOHLER, the Green Bay Packers in total control of their shower experience. A are a well-known and historic brand with a large, intuitive display gives them the freedom We found a passionate following and fan base,” explains Tim to design multiple configurations of sprays, Andreas, Director of Architecture and Interior while digital thermostatic valve technology way to link Design at Kohler. “While we wanted to make guarantees accurate, safe temperature control. our presence known at the field and expand Kohler Co. owns a family of elite brands the artistry our hospitality offerings, we needed to create that help bring total design solutions to any One of the last parts of the design process something special.” residential, commercial or hospitality space. was the curation of photography and artwork. of Kohler to The challenge was in solving how a sophisticated Specifically used in Lodge Kohler are Ann The design team came into contact with a family four-diamond experience relates to the world of Sacks tile, Robern Lighted mirrors and Hytec that possessed a catalogue of never-before- the artistry American football. shower bases. Additional bathroom features published images of the Packers. They licensed of sport. We In order to create an authentic, synergistic include luxurious Abrazo® freestanding tubs, images of the team from this package, selecting relationship between the two entities, Andreas Artist Editions sinks and Artifacts® faucets. It all specific games and moments from the team’s didn’t want and his team relied on a unique combination of combines for functionality that offers superior history to use throughout the space. Key images aesthetics and storytelling. comfort for guests and a sophisticated design that reflect the artistry and athleticism of sport, a superficial “We found a way to link the artistry of KOHLER aesthetic. all in black-and-white, capture the true essence to the artistry of sport,” says Andreas. “We didn’t This aesthetic extends to the pool and spa. of the team and the game. theme, we want a superficial theme, we wanted a theme Here, glazed bricks and tiles reference plant that met the core values of our brand and this material and once again bring in the greens and wanted a stayed true to that path.” golds of the Packers. It also helps create an An Evolving Legacy of Hospitality Aesthetically, Andreas and his team set out indoor-outdoor feel with weathered woods and Design Excellence theme that to capture the feeling of a fraternal lodge for natural materials, fabrics, textures and patterns. guests looking for an authentic Green Bay The hotel’s panoramic bar and fifth-floor In addition to Lodge Kohler, the Destination met the core Packers experience. Throughout the hotel, that restaurant also feature a direct visual line to Kohler portfolio includes The American Club, values of our aesthetic plays out in varied materials, finishes the Packers: unparalleled views of the stadium. the Inn on Woodlake, Sandhill, Riverbend and and experiences. Two private dining rooms are available for The Old Course Hotel at St. Andrews Scotland. brand and this Since fraternal lodges often have brick, rich meals and events that take game day to a Developed over 100 years, this collection of woods and classical architecture—much like whole new level. Additional hotel amenities premier hospitality properties has provided stayed true to The American Club® and other Destination include an indoor pool, café with outdoor KOHLER with the opportunity to refine its Kohler properties—this was a symbolic way to terrace seating, enhanced fitness facility and understanding of overcoming architectural and that path. link the two brands. Andreas and his team also a full-service Kohler Waters Spa. design challenges in new and innovative ways. 04 KOHLER.COM 05 Hospitality at a Glance Lodge Kohler offers a variety of features and amenities to ensure guests’ comfort » 144 guest rooms and suites » KOHLER Waters Spa at Lodge Kohler that feature custom-designed includes a coed sauna, steam room, KOHLER® bathrooms cool plunge pool and a state-of-the-art Hydromassage Pool » Located just steps from Lambeau Field, home of the » Taverne in the Sky, the hotel’s fifth-floor Green Bay Packers restaurant with a panoramic bar and extensive wine selection » Hand-selected artwork that was curated from the photography » Leaps & Bounds Café, a casual dining archives of the Green Bay Packers experience featuring an outdoor terrace Explore more of Lodge Kohler at lodgekohler.com. 06 KOHLER.COM 07 The first property, The American Club®, opened Riverbend is 16th century English Tudor-style in 1918 adjacent to the then brand-new Kohler mansion built in 1921 and finished in 1923 as a Opposite, clockwise from factory, four miles outside of Sheboygan, WI. family residence for Walter Kohler, then-Governor top: The bathrooms in Kohler It was originally created to provide workers of the state of Wisconsin. The grounds were Co. hospitality proprties immigrating from Europe, Russia and the landscaped in the English tradition to accentuate feature clean, modern design. The Old Course Hotel in St. United States with a comfortable, inviting the natural beauty of the site that captivated Andrews, Scotland, features dormitory that would include a pub, bowling Walter and his wife Charlotte. The house was gorgeous views of the famous alley and barbershop. It housed immigrants later acquired from Walter’s descendants by links. The American Club, the and their families for just $27.50 a month, the National Trust for Historic Preservation. very first Kohler hospitality complete with lessons in citizenship and the Kohler eventually purchased Riverbend in 1985, property, opened in 1918. English language. The stately Tudor-style expanding it in 2001 and re-opening the facility building soon came to define the Village as an exclusive private membership club. of Kohler, serving as a welcoming home to Across the Atlantic Ocean, the Old Course thousands of workers in its early life. The Hotel, Golf Resort & Spa borders the renowned American Club was renovated in late 1970s 17th Road Hole of the Old Course golf course Kohler’s and reopened in 1981 as The American Club in St.
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