Knowledge Number 5 of the product • is the first Chrysler New requirement of FOR RETAIL SALESMEII Yorker vs. Buick salesmanship Roadmaster 72

_ 0 _ _What's"New - How Jb_lY _Co_ m-n are Chrysler New Yorker vs. Buick Roadmaster 72

Both of the cars pictured above are fine automobiles and performance. Discussion of some of these benefits, in this each holds a distinguished place in the industry. The bulletin, will provide important points to help you in your Chrysler New Yorker offers many definite advantages over sales presentation. For the discriminating motorist, the the Buick Roadmaster in styling, comfort, convenience and New Yorker's many advantages may be the sales clincher.

The information herein contained is obtained from reliable sources, and in our op inion is cor rect but is not guaranteed. It is published by Ross Roy, Inc., at the request of Chrysler Sales Division, Chrysler Corporation. Printed in U.S.A.- 26488 January 30, 1953 Chrysler Styling Combines Beauty with Comfort and Safety

The 1953 Chrysler New Yorker is a completely new car. has had only minor modifications, mostly in ornamentation. Every line of its long, lo\v silhouette has been designed with If the 1953 Buick were set alongside its 1952 counterpart, an eye not only for beauty, but for the comfort, convenience the average motorist would have difficulty picking the latest and safety of its owner. The new Buick, on the other hand, model.

The Chrysler New Yorker also holds a definite advantage STYLED FOR BEAUTY over Buick in both comfort and convenience in the rear Notice the hood lines of the two cars. The Chrysler's low, compartment. Chrysler seats are 1%" higher. The New pleasingly molded hood allows the utmost "down in front" Yorker's contour-shaped rear door is higher and wider than vision for safe driving. Buick has the bustle-like hood with Buick's, therefore, easier to enter. Notice in the pictures of a relatively high crown. the rear compartments Chrysler has flush, molded rubber door sill treads while Buick's are raised, metal treads. Wet The new contour of the rear doors blends well with the feet will not slip on the rubber tread, nor is there a crown Chrysler follow·through styling. It also makes it much more to catch the high heels of women's shoes, causing them to convenient to enter or leave the rear compartment, especially trip as they leave the car. when carrying packages or small children. Both cars have rear fenders carried high and well out to CHRYSLER VISIBILITY BETTER the rear. Buick though, has bolted-on rear fenders with a The New Yorker not only gives better "down-in-front" fiber welt between the fender and body which can act as a visibility, due to higher front seat, but its windshield is 1% " wick and absorb water, thus causing rusting at the seam. wider than that of the Buick. Chrysler's windshield also has When Chrysler finds it necessary to use a welt to join two more vertical height, because it is less steeply inclined. panels, such as the stone deflector and the trunk sill, a non­ wicking, self-sealing vinyl plastic welt is used. Side and rear visibility also have been improved in the 1953 Chrysler. The narrow front corner posts, new narrow hidden Chrysler's fuel filler pipe is mounted in the . rear sill panel center posts, new contour of the rear doors and wide wrap­ and is easily accessible from either side. Buick's is in the left around rear window combine to give better all-around visi­ rear fender. This can lead to scratching of the rear deck as bility than Buick. The new rear-door contour carries the glass the gasoline hose is dragged across it. Also, careless filling area much farther to the rear, and allows Chrysler riders to can leave unsightly stains on the fender. see to the side without craning their necks. STYLED FOR COMFORT AND CONVENIENCE MORE LUGGAGE SPACE The Chrysler front seat gives the driver and passenger more More Chrysler advantages appear when you lift the rear support, greatly minimizing driving fatigue. Buick's front deck lid. Here you have a newly designed luggage compart· seat is not only 1 " lower, but notice in pictures on page 3 ment. The trunk opening is larger and the capacity is greater. how the Buick seat·back slopes backward much more than Point out to the prospect how Chrysler has moved the hinges that of the Chrysler. This reduces front visibility, particularly well to the side for minimum interference with luggage for women and short men. The Chrysler front seat moves stowage. The spare tire is tilted for greater usable space. The 5" forward and rises 11/ S '" while in the Buick there is only Buick spare is vertically mounted, and does not have the a 4" adjustment and the seat rises only 1/4" ... another Chrysler'S convenient wing-nut handle for easy removal of handicap for short drivers. the spare. Dimensions Comparison Chart Chrysler Buick Chrysler Buick New Roadmaster New Roadmaster Yorker 72 Yorker 72 Wheelbase .. 125W' t 125Y2" * +Rear Door Opening Width (Maximum). 38" 30W' +Over-all Length...... 211" 211 'Is" * +Front Seat Cushion to Open Door Clearance +Over·all Width . 76:y.." 79%" (Minimum). 15" 12Y." +Over-all Height (Loaded ) 62:y.." 63" * +Rear Seat Cushion to Open Door Clearance (Minimum) 13" 12Y. " +Front Headroom ... 36\4" 35'1s" +Windshield Opening Width (Maximum) .... 57Y2" 55 3,4" +Rear Headroom .. 35 \4" 34'l4 " +Windshield Vertical Height. . 12" l1Y2" Front Legroom . 44\4" 44:y.." +Back Window Opening Width (Maximum). 58" 55:y.." Rear Legroom . 4IY." 43Y2 " +Back Window Vertical Height. .. . 10 3,4" 8Y2" +Front Seat Height ...... 14%" 13%" +Luggage Compartment-Opening Width .. 52W' 49" +Rear Seat Height . 14 \4" 12%" Opening Height . 23Y2" 25'l4" * +1 nstrument Panel to Back of Rear Seat. . 85" 83" + Internal Width (Min.). 36Y2" 34" Back of Front Seat Back to Rear Seat Back + Floor Depth (Max.). 49:V." 47 3,4" (Rear Kneeroom). 33\4" 33%" * +F ront Door Height Openi ng ...... 43" 42" t Four·Door only. All other models 121Y, ··wheelbase . * +Rear Door Height Opening (Maximum) 43" 41Y2" * These comparisons are not available in the A.M.A. Specifications or in material printed by the manufacturer. They are actual measurements by Ross Roy personnel. * Front Door Opening Width (Maximum). 36" 36'l4" + (Where Chrysler ha s an advantage, in the opinion of Ross Roy , Inc., the item is marked + .\ r

Chrysler Buick FRONT INTERIOR

Chrysler even with "Chair-Height" seats gives more headroom The Buick has only a clearance of 33j4" between steering than Buick in both front and rear. (See dimension chart.) wheel and seat cushion, compared to Chrysler's 53j4 " clear­ The Chrysler seat is desi ned to hold the driver in a com- ance. Chrysler also has nearly an inch more clearance between .' --fortable, hut arert position. --- steenng wfieeI ana seat bacKiliafirruicK." -- -

Chrysler Buick REAR INTERIOR

The contour-shaped rear doors of the Chrysler New Yorker Notice the bulges at each end of the Buick's rear seat back. make it easier to enter the rear compartment than on the This makes it so that when riding three in the back seat, Buick. Chrysler has placed its rear vent window in the door the passengers on the outside will have to angle their knees where it is easier to reach than Buick's. toward the center of the car to be comfortable. COMPARE THE POWER PLANTS CHRYSLER CHASSIS ADVANTAGES Buick's ne'v V-8 engine, rated at 188 horsepower, will be All Chrysler New Yorker models have a wheelbase of getting special emphasis from the Buick salesmen. But horse­ 125 1/ / ' , the same as the Buick Roadmaster four-door sedan. 1 power alo ne is not the full measure of an engine's perform­ H owever, all other models of the Buick have 121 / 2 " wheel­ ance. TORQUE, which is the rating of an engine's ability base. The Roadmaster uses the same body as the Buick Super. ro give bursts of speed, often needed in emergencies, also is Chrysler has long been known for its easy_ handling, and an important feature ro be considered. The Chrysler Fire­ with Full-Time power steering the finger-tip control made Power engine has 180 horsepower, however, it has an advan­ possible is amazing. Chrysler power steering operates when­ tage over the Buick engine in rorque. The maximum rorque ever the engine is running. Buick's power steering gives o nly rating of the FirePower engine is 312 at 2000 r.p.m., while part-time help, because it is effective only after a certain even with the 8 extra horsepower, the Buick engine's rorque pressure is put on the steering wheel. Chrysler takes advan­ is only 300 at 2400 r.p.m. The only time the peak horsepower tage of the power system to provide a full swing from left of an engine can be used is at speeds in the neighborhood to right with only 3 turns of the steering wheel. Buick's of 100 m.p.h., while rorque is used every time an engine is po\ver steering, which is standard equipment, uses nearly required ro give a burst of speed. the same ratio as it used co with mechanical steering-almost five turns of the wheel for a full swing. Chrysler'S Full-Time The FirePower engine, with a displacement of 331.1 cubic po wer steering counteracts road shocks with only the lightest inches, has a compression ratio of 7.5 ro 1 and gives rop hold o n the wheel. Buick's system w ill transmit shocks up efficiency with regular fuel. Buick has a displacement of 322 CO seven pounds, which must be resisted by the driver. cubic inches, but has boosted the compression ratio ro 8.5 CO 1, and uses a four-barreled carbureror ro get the 188 horse­ REAR SUSPENSION~Another area of important differences power. With this high co mpressio n racio, Buick must use between the two cars is the rear suspension. The thrusts of premium fuel. starting and scopping are cushioned by the springs with Chrysler's Hotchkiss Drive. Thus, they do not pass into the frame and body. The splayed mounting of the long, wide, COMBUSTION CHAMBERS-The hemispherical shape of tapered-leaf rear springs adds much to the Chrysler stability the Chrysler combustion chambers is the most efficient known on turns and rough roads. "Sea-Leg" mounting of the big, co auromotive engineers. It allows a minimum of carbon direct-acting Oriflow shock absorbers no t only controls up­ formatio n, and neutralizes the effects of what carbon does and-down motion, but cushions sudden side-to-side thrusts. form. It allows lateral valve arrangement, which in turn permits the use of larger valves. The head diameter of the Buick uses coil springs, which have no inherent stability in Chrysler intake valves is 1.8125 ", exhaust valves 1.5 ", while themselves. So they must use a rigid torque tube between Buick's intake valves are 1. 75" and their exhaust valves are rear axle and frame, which transmits shocks as well as o nly 1.25 " in diameter. The Buick combustion chamber has driving thrusts. Also, to control side-to-side motion, a rigid pockets in its wedge shape, where carbon will form, and track bar keeps the rear axle in alignment, and once again valves are side by side which restricts the engine's breathing. road shocks are transmitted. Finally, Buick still uses the Once carbon begins ro form in the Buick combustion cham­ cam-and-Iever-type shock absorber, which has long since been b ~r s "\vitiJ tht!ir high (ompressiou ratio, it ,,,ill be difficult to discarded by most manufacturers. prevent pinging even with the best premium fuel available. BRAKING SYSTEM-Chrys ler also holds definite advantages over Buick in the braking system. Chrysler'S Safe-Guard PISTONS AND PINS-Both these engines use aluminum­ Hydraulic Brakes provide an independent anchor and cylinder alloy pisrons. However, Chrysler has a "slipper" skirt or cut­ for each shoe in each front brake. Buick's Servo-type brakes away pisron, cutting down on friction loss as well as allow­ provide only one cylinder and anchor in each front brake. ing a longer skirt. The steel-strut inserts in these pistons Chrysler puts about 60% of the total braking force at the control expansion or contraction of piston due to engine heat. front wheels, where about that amount of wheel traction is Thus, correct clearance between piston and cylinder wall is present. Buick's front wheels supply only 53 % of the total maintained throughout the full range of operating tempera­ braking effort. Furthermore, Chrysler uses Cycle bond brake tures. The Buick pistons do not have any insert, therefore linings. Buick's linings are riveted. Rivet holes offer a p lace their expansion and contraction is much greater. Another for gritty material to collect, which may result in scoring advantage the FirePower engine has is the use of floating of the drums. piston pins which distribute the load and wear over a larger bearing area than does the Buick locked-in type of pin.

TRANSMISSIONS-Chrysler New Yorker offers the Fluid­ Other Chrysler Advantages Matic transmission with gyrol Fluid Drive as standard equipment and the Fluid-Torque Drive, available at extra Chrysler Buick COS t. Buick Roadmaster offers o nly the Twin-Turbine Dyna­ Ne w Roadmasler flow transmission. While the Dynaflow transmission . has Yorker 72 been improved and is better than the o ne in the 1952 Buick, + Electric Windshield Wipers ...... Yes No it still has two major drawbacks. One is the excessive amount +Windshield Wi per Blade Length . 12" 11" of heat generated, which is proof of poor economy and can + Direct- Acting Shock Absorbers. Yes No result in an uncomfortably warm passenger compartment. + Oilite Fuel Filter in Gas Tank . Yes No The other is the relatively high engine speed brought about + Transmission Options ...... 2 1 during acceleration by the slippage in the drive elements. + Body Pa int Finish . Enamel Lacquer + Independent Parking Brake . Yes No The Chrysler Fluid-Torque Drive has better performance, is + Glareproof Top of Instrument Panel. more economical and does not have the excessive heat of Standard Extra Cost the Buick Twin-Turbine D ynaflow transmission. Also, the + Power Steering ...... Full-Tim e Part-Tim e Fluid-Torque Drive has a greater initial torque multiplica­ + Resistor-Type Spark Plugs Yes No tion in drive range-3.70 co the Buick's 2.45. +Safety-Rim Wheels . Yes No +Cowl Ventilator .. Yes No Both Chrysler transmissions have a kick-down feature not + Oil Pump Type ... Rotary Gear available on Buick. Another Chrysler advantage over Buick +Oi l Pressure, Normal (Ibs. at m.p.h.) 60 at 30 35 at 35 is the convenience of a safety clutch. +Dual -Point Dist ributor ...... Yes No ROSS ROY Knowledge Number 6 • of the produc t '7 Chrysler is the firs t li ] New Yo rker requiremen t of FOR RETA. L SALESMEN vs . sa lesmanship -. Oldsmob ile 98

Here's why Prospective Buyers Who Compare Picle Chrysler New YorleerO"er Oldsmobile 98

Here are up-to-the-minute facts on the Chrysler New Yorker stylewise, while only minor changes have been made in the and here is how it compares with the recently announced 1953 O ldsmobile compared to its 1952 counterpart. Chrysler 1953 Oldsmobile 98. The advantages the New Yorker offers also offers roomier interiors, a more powerful and more gives you a sales story that will convince the most skeptical efficient engine, better visibility and a safer, better ride. prospect. Point out that Chrysler is a completely new car

The information herein contained is obtained from reliable sources, and in our opin ion is co rrect but is not guaranteed. It is published by Ross Roy, Inc., at the request of Chrysler Sales Division, Chrysler Corporation. Printed in U.S.A.- 27033 January 30, 1953 Chrysler Styling Gives Beauty Plus

The all-new styling of the 1953 Chrysler has new eye-appeal The Chrysler has a wider luggage compartment deck lid, per­ and also has many functional advantages. mitting easier loading or unloading of the luggage compart­ ment. The rear deck lines add to the effect of a lower, wider Notice the hood lines of the two cars. Chrysler's low hood car. This is in sharp contrast with the high bustle effect line allows excellent "down-front" vision. Contrasted with created by the trunk of the Oldsmobile. this, Oldsmobile has a square, box-like front end with a Oldsmobile has a slight contour on the rear door. However, high hood line. it matches neither the pleasing Chrysler lines nor does it Throughout, Chrysler combines style and the utmost in con­ provide the ease of entering or leavi ng the rear compartment you get with the New Yorker. venience. For instance, Chrysler retains the cowl ventilator for an extra source of fresh air. The center posts are narrow Chrysler'S gasoline filler pipe is now located in the rear sill panel, where it is easily accessible from either side without and hidden, for cleaner lines and improved visibility. Chrys­ trouble. Oldsmobile's is still in the left rear fender where, ler's self-latching, push-button deck lid lock may be left to fill it from the right side, the hose may be dragged across unlocked for convenience, if so desired. None of these the rear deck. This can result in scratching and marring the fea tures are found on Oldsmobile. rear deck finish. New Yorker Is Roomier

A comparison of the interiors of the Chrysler New Yorker gives more headroom In both the back and front seats than and the Oldsmobile 98 reveals many Chrysler comfort and Oldsmobile. convenience advantages. Actual dimensions for both cars are Chrysler's front seat makes more allowance for drivers of given in the chart below. different heights. It can be adjusted forward and back a total Although Oldsmobile is 4" longer in over-all length, the New distance of 5", while the Oldsmobile front-seat adjustment is Yorker has 4" more space in the interior. This means more slightly over 4". The Chrysler seat rises as it moves forward, comfort for driver and passengers. Chrysler has a distinct and its total rise is 11/8 '" The rise in the Oldsmobile front seat advantage over the Oldsmobile in both front and rear doors. is only 3/ " , This means the short man or woman driver can The da ors on the New Y orker are higher and have greater 8 enjoy mo re comfort and visibility while operating the Chrysler. opening width, making it more convenient to enter or leave the car. The Chrysler also gives you extra clearance under the steering Chair-Height seats give Chrysler another decided advantage wheel. Notice that there is 2¥s" more room for the driver's over the Oldsmobile. These seats give driver and passengers chest behind the Chrysler'S wheel than behind the Oldsmobile alike firmer back support, and a posture-correct body position. wheel. There is only 4l/z " of lap clearance under the Olds­ In contrast, the Oldsmobile seats are lower and slant back­ mobile steering wheel, while in the Chrysler the driver has ward. Even with higher seats, the Chrysler New Yorker also the benefit of 5%". Chrysler Has More Room in Most Dimensions

Chrysler Olds. Ch rysler Olds. New Yo rker 9 8 New Yorker 98 +Wheelbase . . 125W' 124" * +F ront -door Height. . 43" 42W' +Over-all Length . 211" 215" * + Rear -door Height. .. . 43" 413,4" +Over -a ll Height (Loaded ) ...... 62W' 63%" * +Front Seat to Open-door Clearance (Minimum) . IS" 123,4" +Over -a ll Width . 763,4" 77" * + Rear Seat to Open -door Clearance (Minimum) . . 13" 11%" *+Instrument Panel to Rear of Rear~ Seat. 85" 81" * + Front-door Opening Width (Maximum). 36" 34 3,4" +Front Headroom . . 36';"" 35" * + Rear-doo r Opening Width (Maximum) .. 38" 33" +Rear Headroom . 35\4" 34%" + Windshield Opening Width (Maximum). 57Y2" 53\4" +F ront Legroom . 44\4" 42Y2" + Windshield Vertical Height. .. . 12" 11W' Rein Legroom ... 41V." 43W' +Rear Window Opening Width (Maximum) . . . . 58" 57Y2" Back of Front-seat Back to Rear -seat Back +Rear Window, Vertical Height. 103,4" 10" (Rear Kneeroom) . 33\4" 34Y." +Front-seat Height. 14V." 13Y2" +Rear-seat Height. 14\4" 12 Ya" +Steering Wheel to Front-seat Back * These co mpariso ns are not available in the A.M. A. Specifications or in materia l printed by (Chest Clearance) ... 15Y." 123,4" the manufacturer. They were made by actual mea su rement by Ross Roy, I nc., personnel. + Steering Wheel to Front-seat Cushion + Where Chrysler ha s an advantage, in the opinion of Ross Roy, Inc., the item is marked (Lap Clearance) ..... 53;"" 4 Y2" with a +- Chrysler Oldsmobile FRONT INTERIOR

Notice the Chair-Height seats, the extra clearance between This front seat is not as comfortable and does not give short steering wheel and seat and the convenient angle of the steer­ drivers the visibility they enjoy in the Chrysler. Notice that ing wheel. Chrysler drivers enjoy full support both under the Oldsmobile 98 does nOt provide a Safety Crash Pad which their legs and at their backs. is standard on all Chryslers.

Chrysler Oldsmobile REAR INTERIOR

Notice the wider, higher door on the Chrysler New Yorker; Oldsmobile's metal door-sill treads will make it easy for wet also, how much easier it is for rear seat passengers to look feet to slip when entering. Also notice the curve of the rear out than in the Oldsmobile. Chrysler provides firm, metal seat back. Although legroom is fine in the center, the ends of assist handles which are not available on Oldsmobile. the seat back are curved forward to clear the wheelhousing. Chrysler Styling Gives Beauty Plus

The all-new styling of the 1953 Chrysler has new eye-appeal The Chrysler has a wider luggage compartment deck lid, per­ and also has many functional advantages. mitting easier loading or unloading of the luggage compart­ ment. The rear deck lines add to the effect of a lower, wider Notice the hood lines of the two cars. Chrysler's low hood car. This is in sharp contrast with the high bustle effect line allows excellent "down-front" vision. Contrasted with created by the trunk of the Oldsmobile. this, Oldsmobile has a square, box-like front end with a Oldsmobile has a slight contour on the rear door. However, high hood line. it matches neither the pleasing Chrysler lines nor does it Throughout, Chrysler combines style and the utmost in con­ provide the ease of entering or leaving the rear compartment you get with the New Yorker. venience. For instance, Chrysler retains the cowl ventilator for an extra source of fresh air. The center posts are narrow Chrysler's gasoline filler pipe is now located in the rear sill panel, where it is easily accessible from either side without and hidden, for cleaner lines and improved visibility. Chrys­ trouble. Oldsmobile's is still in the left rear fender where, ler's self-latching, push-button deck lid lock may be left to fill it from the right side, the hose may be dragged across unlocked for convenience, if so desired. None of these the rear deck. This can result in scratching and marring the features are found on Oldsmobile. rear deck finish. New Yorker Is Roomier

A comparison of the interiors of the Chrysler New Yorker gives more headroom In both the back and front seats than and the Oldsmobile 98 reveals many Chrysler comfort and Oldsmobile. convenience advantages. Actual dimensions for both cars are Chrysler's front seat makes more allowance for drivers of given in the chart below. different heights. It can be adjusted forward and back a total Although Oldsmobile is 4" longer in over-all length, the New distance of 5", while the Oldsmobile front-seat adjustment is Yorker has 4" more space in the interior. This means more slightly over 4". The Chrysler seat rises as it moves forward, comfort for driver and passengers. Chrysler has a distinct and its total rise is l'/s". The rise in the Oldsmobile front seat advantage over the Oldsmobile in both front and rear doors. is only o/s ". This means the short man or woman driver can The doors on the l'Je\v Y orker are higher and have greater enjoy more comfort and visibility while operating the Chrysler. opening width, making it more convenient to enter or leave the car. The Chrysler also gives you extra clearance under the steering Chair-Height seats give Chrysler another decided advantage wheel. Notice that there is 2¥s " more room for the driver's over the Oldsmobile. These seats give driver and passengers chest behind the Chrysler's wheel than behind the Oldsmobile alike firmer back support, and a posture-correct body position. wheel. There is only 4V2 " of lap clearance under the Olds­ In contrast, the Oldsmobile seats are lower and slant back­ mobile steering wheel, while in the Chrysler the driver has ward. Even with higher seats, the Chrysler New Yorker also the benefit of 5%". Chrysler Has More Room in Most Dimensions

Chrysler Olds. Chrysler Olds. New Yorker 98 New Yorker 98 +Wheelbase ... 125W' 124" * +Front-door Height. 43" 42Y2" +Over -all Length ...... 211 " 215" * +Rear-door Height .... 43" 413,4" +Over-all Height (Loaded) ...... 623,4" 63%" * +Front Seat to Open-door Clearance (Minimum) .. 15" 123;"" +Over-all Width .. 763,4" 77" * +Rear Seat to Open-door Clearance (Minimum). 13" 11%" * +Instrument Panel to Rear of Rea(Seat. 85" 81" * +Front-door Opening Width (Maximum). 36" 343,4" +Front Headroom .. 36'/.0" 35" * +Rear-door Opening Width (Maximum) .. 38" 33" +Rear Headroom . 35'/.0" 34%" +Windshield Opening Width (Maximum). 57W' 53\4" +F ront Legroom . 44'/.0" 42Y2" +Windshield Vertical Height. .. . 12" 11 3,4" Rein Legroom ... 41 'l'." 43W' +Rear Window Opening Width (Maximum) .... . 58" 57Y2" Back of Front-seat Back to Rear-seat Back +Rear Window, Vertical Height...... 103,4" 10" (Rear Kneeroom ). 33'/.0" 34 Y." +Front-seat Height. 14'l'." 13W' +Rear-seat Height. . 14'/.0" 12Y." *These comparisons are not available in the A.M.A. Specifications or in material printed by +Steering Wheel to Front-seat Back the manufacturer. They were made by actual measurement by Ross Roy , Inc., personnel. (Chest Clearance). 15Y." 123,4" +Steering Wheel to Front-seat Cushion +Where Chrysler has an advantage, in the opinion of Ross Roy , Inc., the item is marked (Lap Clearance) ..... 53,4" 4Y2" with a + .