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What's"New - How Jb Ly Co M-N Are Chrysler New Yorker Vs

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Knowledge Number 5 of the product • is the first Chrysler New requirement of FOR RETAIL SALESMEII Yorker vs. Buick salesmanship Roadmaster 72 _ 0 _ _What's"New - How Jb_lY _Co_ m-n are Chrysler New Yorker vs. Buick Roadmaster 72 Both of the cars pictured above are fine automobiles and performance. Discussion of some of these benefits, in this each holds a distinguished place in the industry. The bulletin, will provide important points to help you in your Chrysler New Yorker offers many definite advantages over sales presentation. For the discriminating motorist, the the Buick Roadmaster in styling, comfort, convenience and New Yorker's many advantages may be the sales clincher. The information herein contained is obtained from reliable sources, and in our op inion is cor rect but is not guaranteed. It is published by Ross Roy, Inc., at the request of Chrysler Sales Division, Chrysler Corporation. Printed in U.S.A.- 26488 January 30, 1953 Chrysler Styling Combines Beauty with Comfort and Safety The 1953 Chrysler New Yorker is a completely new car. has had only minor modifications, mostly in ornamentation. Every line of its long, lo\v silhouette has been designed with If the 1953 Buick were set alongside its 1952 counterpart, an eye not only for beauty, but for the comfort, convenience the average motorist would have difficulty picking the latest and safety of its owner. The new Buick, on the other hand, model. The Chrysler New Yorker also holds a definite advantage STYLED FOR BEAUTY over Buick in both comfort and convenience in the rear Notice the hood lines of the two cars. The Chrysler's low, compartment. Chrysler seats are 1%" higher. The New pleasingly molded hood allows the utmost "down in front" Yorker's contour-shaped rear door is higher and wider than vision for safe driving. Buick has the bustle-like hood with Buick's, therefore, easier to enter. Notice in the pictures of a relatively high crown. the rear compartments Chrysler has flush, molded rubber door sill treads while Buick's are raised, metal treads. Wet The new contour of the rear doors blends well with the feet will not slip on the rubber tread, nor is there a crown Chrysler follow·through styling. It also makes it much more to catch the high heels of women's shoes, causing them to convenient to enter or leave the rear compartment, especially trip as they leave the car. when carrying packages or small children. Both cars have rear fenders carried high and well out to CHRYSLER VISIBILITY BETTER the rear. Buick though, has bolted-on rear fenders with a The New Yorker not only gives better "down-in-front" fiber welt between the fender and body which can act as a visibility, due to higher front seat, but its windshield is 1% " wick and absorb water, thus causing rusting at the seam. wider than that of the Buick. Chrysler's windshield also has When Chrysler finds it necessary to use a welt to join two more vertical height, because it is less steeply inclined. panels, such as the stone deflector and the trunk sill, a non­ wicking, self-sealing vinyl plastic welt is used. Side and rear visibility also have been improved in the 1953 Chrysler. The narrow front corner posts, new narrow hidden Chrysler's fuel filler pipe is mounted in the . rear sill panel center posts, new contour of the rear doors and wide wrap­ and is easily accessible from either side. Buick's is in the left around rear window combine to give better all-around visi­ rear fender. This can lead to scratching of the rear deck as bility than Buick. The new rear-door contour carries the glass the gasoline hose is dragged across it. Also, careless filling area much farther to the rear, and allows Chrysler riders to can leave unsightly stains on the fender. see to the side without craning their necks. STYLED FOR COMFORT AND CONVENIENCE MORE LUGGAGE SPACE The Chrysler front seat gives the driver and passenger more More Chrysler advantages appear when you lift the rear support, greatly minimizing driving fatigue. Buick's front deck lid. Here you have a newly designed luggage compart· seat is not only 1 " lower, but notice in pictures on page 3 ment. The trunk opening is larger and the capacity is greater. how the Buick seat·back slopes backward much more than Point out to the prospect how Chrysler has moved the hinges that of the Chrysler. This reduces front visibility, particularly well to the side for minimum interference with luggage for women and short men. The Chrysler front seat moves stowage. The spare tire is tilted for greater usable space. The 5" forward and rises 11/ S '" while in the Buick there is only Buick spare is vertically mounted, and does not have the a 4" adjustment and the seat rises only 1/4" ... another Chrysler'S convenient wing-nut handle for easy removal of handicap for short drivers. the spare. Dimensions Comparison Chart Chrysler Buick Chrysler Buick New Roadmaster New Roadmaster Yorker 72 Yorker 72 Wheelbase .. 125W' t 125Y2" * +Rear Door Opening Width (Maximum). 38" 30W' +Over-all Length. .. .. .. 211" 211 'Is" * +Front Seat Cushion to Open Door Clearance +Over·all Width . 76:y.." 79%" (Minimum). 15" 12Y." +Over-all Height (Loaded ) 62:y.." 63" * +Rear Seat Cushion to Open Door Clearance (Minimum) 13" 12Y. " +Front Headroom ... 36\4" 35'1s" +Windshield Opening Width (Maximum) .... 57Y2" 55 3,4" +Rear Headroom .. 35 \4" 34'l4 " +Windshield Vertical Height. 12" l1Y2" Front Legroom . 44\4" 44:y.." +Back Window Opening Width (Maximum). 58" 55:y.." Rear Legroom . 4IY." 43Y2 " +Back Window Vertical Height. .. 10 3,4" 8Y2" +Front Seat Height . .... .. .. 14%" 13%" +Luggage Compartment-Opening Width .. 52W' 49" +Rear Seat Height . 14 \4" 12%" Opening Height . 23Y2" 25'l4" * +1 nstrument Panel to Back of Rear Seat. 85" 83" + Internal Width (Min.). 36Y2" 34" Back of Front Seat Back to Rear Seat Back + Floor Depth (Max.). 49:V." 47 3,4" (Rear Kneeroom). 33\4" 33%" * +F ront Door Height Openi ng . ........... 43" 42" t Four·Door only. All other models 121Y, ··wheelbase . * +Rear Door Height Opening (Maximum) 43" 41Y2" * These comparisons are not available in the A.M.A. Specifications or in material printed by the manufacturer. They are actual measurements by Ross Roy personnel. * Front Door Opening Width (Maximum). 36" 36'l4" + (Where Chrysler ha s an advantage, in the opinion of Ross Roy , Inc., the item is marked + .\ r Chrysler Buick FRONT INTERIOR Chrysler even with "Chair-Height" seats gives more headroom The Buick has only a clearance of 33j4" between steering than Buick in both front and rear. (See dimension chart.) wheel and seat cushion, compared to Chrysler's 53j4 " clear­ The Chrysler seat is desi ned to hold the driver in a com- ance. Chrysler also has nearly an inch more clearance between .' --fortable, hut arert position. --- steenng wfieeI ana seat bacKiliafirruicK." -- - Chrysler Buick REAR INTERIOR The contour-shaped rear doors of the Chrysler New Yorker Notice the bulges at each end of the Buick's rear seat back. make it easier to enter the rear compartment than on the This makes it so that when riding three in the back seat, Buick. Chrysler has placed its rear vent window in the door the passengers on the outside will have to angle their knees where it is easier to reach than Buick's. toward the center of the car to be comfortable. COMPARE THE POWER PLANTS CHRYSLER CHASSIS ADVANTAGES Buick's ne'v V-8 engine, rated at 188 horsepower, will be All Chrysler New Yorker models have a wheelbase of getting special emphasis from the Buick salesmen. But horse­ 125 1/ / ' , the same as the Buick Roadmaster four-door sedan. 1 power alo ne is not the full measure of an engine's perform­ H owever, all other models of the Buick have 121 / 2 " wheel­ ance. TORQUE, which is the rating of an engine's ability base. The Roadmaster uses the same body as the Buick Super. ro give bursts of speed, often needed in emergencies, also is Chrysler has long been known for its easy_ handling, and an important feature ro be considered. The Chrysler Fire­ with Full-Time power steering the finger-tip control made Power engine has 180 horsepower, however, it has an advan­ possible is amazing. Chrysler power steering operates when­ tage over the Buick engine in rorque. The maximum rorque ever the engine is running. Buick's power steering gives o nly rating of the FirePower engine is 312 at 2000 r.p.m., while part-time help, because it is effective only after a certain even with the 8 extra horsepower, the Buick engine's rorque pressure is put on the steering wheel. Chrysler takes advan­ is only 300 at 2400 r.p.m. The only time the peak horsepower tage of the power system to provide a full swing from left of an engine can be used is at speeds in the neighborhood to right with only 3 turns of the steering wheel. Buick's of 100 m.p.h., while rorque is used every time an engine is po\ver steering, which is standard equipment, uses nearly required ro give a burst of speed. the same ratio as it used co with mechanical steering-almost five turns of the wheel for a full swing. Chrysler'S Full-Time The FirePower engine, with a displacement of 331.1 cubic po wer steering counteracts road shocks with only the lightest inches, has a compression ratio of 7.5 ro 1 and gives rop hold o n the wheel.
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